BrandContinuity&Consistency
Brandcontinuityhelpsyourcompanyacquireandretain customerswhilealsosettingyouapartfromyour competitors.LO:LAwantstoshowyouhowtobuild strongbrandcontinuity.
Toachievebrandcontinuity,LO:LA believesyouneedtohaveefficient marketing.Thismeansutilizingall availableplatforms,bothphysicaland digital.
Italsomeansdevelopinga distinctbrandidentitythatcanbe easilycommunicatedacrossall touchpoints.
Moreover,LO:LAnotesthatyour brandneedstoensurethatthe experienceitprovidesisalso consistent.
Whetheritbeofferingassistancein-storeor interactingwithcustomersthroughsocial media,thesamestandardsneedtobe upheldtobuildtrust,loyalty,andequity.
Asfaraswhoupholdsthese standards,alotofthe responsibilityfallsonyour employees.Assuch,youneed tomakethemfeelvalued, appreciated,andimportant
Bytakingthesemeasures,yourbrandcanreduceits costs,improveitsefficiency,andbuildstronger relationships.Youalsohelpmitigateriskswhenyour brandtriestoscale.