BrandingContinuityGuide:GetBrand RepositioningTipsFromTheExperts
Mistakeshappen-customersgetornery,shipping getsdelayed,salesrepshavebaddays…But simplemistakesdon'tmakeyourbrandimage doomedtofailure.
Youmightjustneedto makeafewsimple tweaks,andthen you’rebacktosmooth sailing.
LO:LA'slatestreport,“6Simple StepsToPositivelyAffectPoor BrandPerception,”showsyouhow todevelopapositioningstrategyto improvecustomers’perceptionsof yourbrand.
First,youneedtoidentifytherootcauseof poorbrandperception.LO:LAsuggestsyour marketingteamshouldconductexploratory researchintocustomers’brandperceptions.
Yourteamshouldespeciallylookoutforany connectionsbetweennegativecustomer perceptionsandissueswithproductor servicequality,oryourcompany's messaging.
Theguidedetailsthepartsofa solidpositioningstrategy,like brandconsistency,customer engagement,leveraging partnerships,andtracking brandperception.
