Has Your Website Been Affected By A Google Penalty?

Has Your Website Been Affected By A Google Penalty?

Almost every digital marketer has experienced a Google penalty at some point in their career.

Many websites are punished each month from large algorithmic updates and manual actions, though only five percent of these sites submit a reconsideration request, to recover their ranking.

Google penalties are punishments against a website that does not meet the marketing practices, which have been enforced by this large search engine platform. The penalty can be due to a new update or algorithm, or it can be a manual review, suggesting that a page is using unethical SEO techniques. Google updates and introduces new algorithms around six hundred times each year.

Everyone uses the internet these days to search for products and services, therefore using a Google penalty service to ensure you remain updated can give you a competitive edge over your competitors, helping you reach your target audience quicker and improve the quality of traffic to your website.

Several tools and insights can help you reduce the risk of being penalized by the search engine giant. When you use a digital agency to assist you, they will stay updated on the latest updates and algorithms and quickly identify why your website is taking the punch.

Google has been updating its algorithms for more than fifteen years, delivering the best content on the internet to an appropriate audience. Panda, which was introduced in 2011, was a ranking stripper for many websites, as it punished sites that had poor quality content that was filled with errors, too many adverts, and a poor design. This algorithm was introduced in several ages and the last patch was released in July 2015. High-quality content remains king when it comes to SEO (Search Engine Optimisation).

The secure update was released in 2014 and was when website hacking became an everyday occurrence. It encouraged webmasters to invest in SSL security, which provides the site with HTTPS at the beginning of the URL. Your site must be secure when you take personal information or banking details online. If you do not have the secure certification, Google will interrupt the user to ensure that they are happy clicking on an unsecured search result, which can be damaging to any business.

Most business owners have heard about Mobilegeddon at some point, the Google algorithm that promotes websites that have responsive designs and are scalable to small mobile devices.

This algorithm was introduced in 2015. Today websites that are “mobile-friendly” secure the

majority of mobile searches. Google is estimated to process around sixty-three thousand searches every single second, which means 5.6 billion searches each day and around two trillion searches each year, of which almost sixty percent use a mobile device.

Digital marketers first heard about Penguin 4.0 in 2012, an algorithm designed to combat spam, rather than the sites that were poorly made. Penalties were handed down for link building, cloaking, and keyword stuffing, which are known as black hat techniques. In 2016 the fourth version of Penguin was released, punishing poor quality backlinks, rather than the entire website. This ensures that websites that do have good intentions are not completely lost.

The Intrusive Interstitial Penalty was introduced in 2017 as a continuation of Google's commitment to mobile users. This update punished websites with pop-up content and interstitial adverts, which hinders the functionality of the page when viewing on a mobile device.

About Us: Genie Crawl is a leading digital marketing agency that is results-driven and passionate about providing clients with the best results and first-class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team that provides digital craftsmanship and a no-contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction, and free site analysis. To find out more, visit https://www.geniecrawl.com.