Gengdan Academy of Design

G DESIGN

ENG DAN OF ACADEMY

耿丹国际设计学院

GENGDAN INSTITUTE OF BEIJING UNIVERSITY OF TECHNOLOGY

PREFACE 前言

北京工业大学耿丹学院国际设计学院，一直践行着“开放式、国际化、应用 型”的办学思路，发挥学生个性潜质，不断探索差异化优势发展的教育教学 模式；时时与世界互动、事事与学生共勉，已经取得了丰硕的成果。在科技 与信息化高速发展的今天，教育本身也在不断变革创新，我们已经踏上新 的征程，与世界同行。

The Academy of Design, Gengdan Institute of Beijing University of Technology, has always adhered to the educational philosophy of “openness, internationalization, and application-oriented”, giving full play to students’ individual potential and continuously exploring differentiated and advantageous teaching models. By interacting with the world all the time and encouraging students in every aspect, the academy has achieved significant success. In the era of rapid development in science, technology, and information, education itself is constantly innovating and undergoing changes. We have embarked on a new journey, moving forward with the world.

2023年于北京

LIN Zijie Dean of International Design Academy 2023, Beijing

国际设计学院院长：

ACADEMY OF DESIGN TO THE WORLD CONNECTED

Gengdan Academy of Design (GAD) is located in central Beijing, Shunyi District, near to the Capital International Airport. To the north, you can find the China Film Group (Huairou) Film and Television Base and the Beijing Film Academy (New Campus). To the south, you can discover the Beijing International Exhibition Center, the Artron (Yachang) Art Group operation base, the Central Academy of Fine Arts, and the Beijing 798 Cultural and Creative artistic community. With these high-quality educational resources, Gengdan Academy of Design has established six undergraduate programmes, including Visual Communication Design, Environmental Design, Product Design, Digital Media Art, and Animation, as well as Theater and Film Art Design. There are currently more than 1,200 undergraduate students enrolled onto these courses.

GAD has established an "open, international and practical" approach to learning. It is committed to cultivating experienced professionals in the field of applied arts with international vision, humanistic spirit, creative thinking, and a practical skillset, combined with a healthy well-rounded personality that facilitates adaptability with the development of the times.

学院位于北京市中部-顺义区，邻近首都国际机场。北面是中影集团中国（ 怀柔）影视基地、北京电影学院新校区，南面是北京国际展览中心、雅昌文 化集团、中央美术学院、北京798文化创意基地。依托于这些优质的教育资 源设立了视觉传达设计、环境设计、产品设计、数字媒体艺术、动画、戏剧 影视美术设计共六个艺术类本科专业。在校生1200余人。

学院确立了“开放式、国际化、应用型”办学定位。致力于培养以国际视野

为先导、以人文精神为基础、以创造性思维与应用能力为核心，具有健康 完善人格、适应时代发展的复合型、应用型艺术类高级专门人才。

AN EDUCATION MODEL WHICH EMPOWERS STUDENTS

WITH MORE TO MAKE COMPETITIVE GAINS

CHOICES

ADVANTAGES &

Gengdan Academy of Design focuses on students' personalized development and gives students full autonomy and choice to discover themselves, plan, learn and develop independently according to their own career paths and aspirations. Students can choose classes taught in Chinese or classes taught in English. They can also choose programmes, applied practical courses, graduate projects, and employment internships, as well as innovation and entrepreneurship courses. The whole process aims to cultivate students' ability to think independently and sustain continuous development.

In the first academic year: basic cognitive course and professional foundation course modules;

In the second academic year: professional core course modules;

In the third year: professional applied practical course modules (students can choose studios and projects across programmes and disciplines);

In the fourth year: graduation project, employment internship practical courses (students can choose independently);

Fully open and comprehensive curriculum for classes taught in Chinese and classes taught in English (international classes), which students can choose to enter or leave according to the specification requirements during the learning process.

注重学生个性化发展

Focuses on students' personalized development and gives students full autonomy and choice to discover themselves!

注重学生个性化发展，给学生充分的选择和选择的规范；帮助学生发现自己，按照适 合自己发展的路径自主规划、学习、发展。学生入校后可以选择中文授课班或英文授 课班；自主选择专业、选择应用实践课程、选择毕业设计与就业实习及创新创业课程。

全过程培养学生独立思考和持续发展的素质能力。

大三学年专业应用实践课程模块，学生可以跨专业、跨学科选择 工作室及项目学习；

大四学年学生自主选择毕业设计、就业实习实践课程。

中文班和英文班（国际班）课程计划全面打通，学习过程中学生 可以按规范要求选择进出。

第一学年学科基础认知课程和专业基础课程模块学习； 第二学年专业核心课程模块学习；

EDUCATION SYSTEM AN ENCOMPASSING

HIGH-QUALITY LOCAL, GLOBAL AND SOCIAL

EDUCATIONAL RESOURCES

汇聚全球优质教育资源

践行社会化和

在地国际化办学的教育生态

2017年加入联合国唯一认证的国际艺术设计院校联盟(Cumulus)，已经与47所国 外高校建立合作关系。联手国内外重点高校、企业院所，并以工作室的方式聘请高校 教授、企业院所一线专家和专职教师一道以项目及问题为导向组织实践教学；工作 室连接企业，已经与广东顺德创新设计研究院及工业设计城、雅昌、思特科技、倍视、 达索等数十家国内外企业建立深度合作关系，学生进入企业实习实践3-5个月；校内 联合工、商、文其它学科专业，探索跨专业工作室课题实践教学；系统的实践教学，为 高质量就业提供了保障。

学院主要通过联校、联企、联外，整合了国内外重点院校教授、企业一线专家、学院专 职教师等三支力量，已经形成了百余人的国内外教师团队。其中副高职称（含高级工 程师）以上教师38人，90%以上具有硕士以上学位， 70%以上具有企业背景， 80% 以上具有海外留学经历。

目前，英文授课班、国际课程、国际工作坊、校企联合工作室、企业实习实践课程等多 方式组织教学，已经成为办学常态。

2017 47 加入联合国唯一认证的国际艺术设计院校联盟(Cumulus)

与47所国外高校建立合作关系

80% 教师80%以上具有海外留学经历

90% 教师90%以上具有硕士以上学位

70% 70%以上具有企业背景

In 2017, GAD joined Cumulus (The International Association of Universities and Colleges of Art, Design and Media); the only UN-accredited international art and design consortium, and, as such, has established cooperative relationships with 47 foreign universities. In cooperation with key universities and enterprises at home and abroad, GAD also employs professors from renowned universities, front-line experts from enterprises and institutes and full-time teachers who organize practical teaching approaches driven by project assignments and problem-solving tasks. It also has formed in-depth partnerships with dozens of domestic and foreign enterprises, such as Guangdong Shunde Innovative Design Institute and Industrial Design City, Artron, Gooest, BaseFX, Dassault, and so on. Students also have the opportunity to undertake 3–5 month internships with the partnership enterprises. GAD has joined hands with Schools of Engineering and Schools of Business and Humanities to explore the practical teaching of inter-disciplinary topics. These systematic and practical teaching methods guarantee high-quality employment prospects.

GAD has formed a team of more than 100 teachers from home and abroad, mainly through integrating professors from key institutions at home and overseas, front-line experts from enterprises and full-time teachers. There are 38 teachers with associate titles (including senior engineers) or even higher seniority. Over 90% of teachers have master's degrees or above; over 70% have a business background, and over 80% have overseas study experience.

Currently, there are multiple educational strategies in action, such as classes taught in English, international courses, international workshops, joint school-enterprise workshops, and practical courses within enterprises, which have become the norm in the running of GAD.

COOPERATION

国际合作

2017年加入联合国唯一认证的国际艺术设计院校联盟（Cumulus），现与国外47所 大学正是建立合作关系，2016年启动视觉传达英文班教学，2018年启动环境设计英 文班教学。

英文授课班项目

采用国际认证课程计划,为学生未来留学提供课程对接保障。

聘请外教参与专业核心课程教学。

英语教学，有专门的雅思英语教学计划，外教和中教联合授课。 本科双学位获取，修完计划内课程、并在国外学习一年以上，达到国外院校学位学 分要求，将同时获取外国院校学士学位。根据学生英语水平提升情况，采用 “1+3”“2+2”“3+1”分批出国学习。

视觉传达 16 级英文授课班学生专业课 100% 通过欧盟外考官审核，100% 学生参

加国内外赛事并获奖，大三学年学生英语通过雅思 5.5 达到 87%，学生去往英国考

文垂大学、爱尔兰理工大学、欧洲大学等 9 所国际高校攻读双学位。现65% 以上学 生考取英国皇家艺术学院、伦敦艺术大学中央圣马丁学院、美国萨凡纳艺术学院、

芝加哥艺术学院等名校硕士研究生继续深造。

伊拉斯谟（Erasmus Programme+）

免学费交换生欧盟项目：时长为一个学期。

在世界各地举办主题工作坊教学。

国际工作坊游学项目：时长为 10-15 天，联合国际艺术类高校

等本硕连读项目供学生们选择。

GAD joined the only UN-accredited International Consortium of Art and Design Schools (Cumulus) in 2017 and has now formally established cooperation with 47 foreign universities. It started offering English-taught classes for the Visual Communication Design programme in 2016 and the Environmental Design programme in 2018.

Features of the programme taught in English

Adopt an internationally accredited curriculum, providing students with the foundation for future study abroad.

Employ foreign teachers to participate in the teaching of the professional core courses.

English-taught lessons, with special IELTS English teaching plans and joint teaching by foreign teachers and Chinese teachers. Obtain undergraduate double degree upon completing the programme and studying abroad for more than one year. Students who meet the degree credit requirements of foreign institutions will simultaneously obtain the bachelor's degree of said foreign institutions at the same time. Depending on students’ English proficiency levels, they can study abroad in batches of "1+3", "2+2", and "3+1".

100% of the students from the 2016 Visual Communication International class cohort passed the EU External Examiner's examination, 100% participated in domestic and international competitions and won awards, and 87% passed IELTS 5.5 in their third year. Students pursued double degrees at nine international universities, including Coventry University, the Polytechnic University of Ireland and the European University. More than 65% of our students are enrolled in master's programmes at the Royal College of Art, Central Saint Martins, Savannah College of Art and the School of the Art Institute of Chicago.

OPEN AND EXPERIENTIAL TEACHING SPACES TO SPARK CREATIVITY

教学场、工作场、展示场、交流场、运动健身场等情景体验教学空间及功能设施齐备。有 独立的艺术楼教学区，实验室15个、工作室16个、总面积19000平方米 ，有共享的图书

馆、综合基础教学区、跨专业创新创业实践中心、体育馆及体能拓展训练中心。

The campus has teaching spaces and functional facilities such as teaching rooms, workshops, exhibition areas, communication spaces and sports and fitness fields. There are independent teaching areas in the Art Building, 15 laboratories and 16 studios with a total area of 19,000 square meters, a shared library, a comprehensive essential teaching area, an interdisciplinary innovation and entrepreneurship practice centre, a gymnasium, and a physical development training centre.

AN EDUCATION MODEL ACHIEVING

&

ENTREPRENEURSHIP ACHIEVEMENTS, & BRINGING STUDENTS CONTINUOUS DEVELOPMENT AND MOTIVATION

办学以来，每年就业率在97%以上，知名央企、国企、外企、私企及事业单位都有国际设 计学院学生身影，数十人创业成功。

有部分学生考取中央美术学院、清华大学、北京大学、人民大学、北京理工大学、北京服 装学院、英国皇家艺术学院、伦敦艺术大学、罗德岛艺术学院、萨凡纳艺术学院、芝加哥 艺术学院、旧金山艺术学院等国内外一流艺术类大学研究生。学生参加国内外各类赛 事达四千余人次，并获取各类奖项；例如在北京市高校创业大赛中荣获一等奖，在全国 大广赛中连续多年荣获金银铜牌奖。

Since the academy was founded, the annual employment rate for graduates has exceeded 97%. GAD students and graduates have worked in well-known central government departments, state-owned enterprises, foreign enterprises, private enterprises and public institutions, and dozens of them have successfully started their own businesses.

Some students have been admitted to the graduate schools of the Central Academy of Fine Arts, Tsinghua University, Peking University, Renmin University, Beijing University of Technology, Beijing Institute of Fashion, the Royal College of Art, the London University of Art, the Rhode Island School of Design, the Savannah College of Art and Design, the School of the Art Institute of Chicago, the San Francisco Art Institute and other first-class art universities at home and abroad. More than 4000 students have participated in various competitions at home and abroad and won various awards. For example, students of GAD have won the first prize in the Beijing University Entrepreneurship Competition and won the gold, silver and bronze medals in the National Undergraduate Advertising Art Competition over many years.

AN EDUCATION SYSTEM TARGETED AT THE CULTIVATION OF SOLID BEHAVIORAL STANDARDS

THE DEVELOPMENT OF ETHICS AND MORALITY

&

THE COMPREHENSIVE IMPROVEMENT OF STUDENT VALUES

学院以辅导员、班导师、学友导师和学生干部四支队伍引导帮助学生全面发 展。以党团教育为主线，全面提升学生思想政治素质；以校内外志愿公益活动 为载体，培养学生良好的社会责任感；以行为学分为约束，引导学生养成良好 的行为习惯；以第二课堂学分为导向，鼓励学生全面提升个人综合素养。每学 年都会有计划组织党团系列活动、一二九合唱比赛、微电影大赛、社区文化建 设、校内外公益服务等丰富多彩的有意义、有价值的文化活动。

GAD helps students to develop in an all-round way under the guidance of four teams: counselors, class tutors, alumni tutors and student bodies. GAD follows the Party and League educational guidelines as the main approach to comprehensively improving and strengthening students' ideological and political education; using voluntary public welfare activities inside and outside of school as a means to cultivate students' good sense of social responsibility; using behavioral credits to encourage students to develop good behavioral habits. Guided by extracurricular activities, students are encouraged to demonstrate continuous personal development. Every year, there is a variety of meaningful and valuable cultural activities, such as a series of Party and Youth League activities, the December 9th choral competition, micro-film competitions, community cultural construction events, and public welfare endeavors both inside and outside the school.

UNIVERSITY-INDUSTRY 校企合作 COOPERATION

已经与广东顺德创新设计研究院及工业设计城、雅昌、思特科技、倍视、达索等近百 家国内外企业建立合作办学关系，并建立较系统的校企合作教学计划。设置了大一 学年暑假社会认知调研实践课程。大二学年末行业调研实践课程（期末1个月），让 学生了解企业运行规律和行业资源，认知本专业在企业中的核心竞争力，定位自己 未来发展方向。大三学年将企业成功案例或开发性项目引入校内实践课程或工作 室教学，并聘请业界专家和专职教师一道组织教学和研发，强化学生将知识、技能 结合到实际项目中进行转化应用和探索创新。大四学年结合毕业设计实践组织学 生进入企业实习实践3-5个月，让学生深度体验真实项目调研、策划、设计以及市场 推广与运营等系统性能力需求和综合应用方式；为高质量就业做准备。

GAD has established cooperative relationships with nearly 100 domestic and foreign enterprises, such as Guangdong Shunde Innovation Design Institute and Industrial Design City, Artron, Site Technology, Beishi, and Dassault, and has established a systematic school-enterprise cooperative teaching plan. A social cognitive research practice course has also been set up in the summer vacation of the freshman year. The industry research practice course at the end of the sophomore school year (one month at the end of the term) allows students to understand the operating rules of enterprises and industry resources, recognize the core competitiveness within enterprises, and position themselves for future development. In the junior school year, case studies of successful development projects are introduced into the school courses and teaching, and industry experts and full-time teachers are invited to organize teaching, research, and development, in order to strengthen students' knowledge and develop their skillset in regard to practical projects, application, exploration and innovation. In the fourth academic year, students are required to intern in enterprises for 3-5 months, so as to experience graduation design practice and experience the requirements and methods of real project research, planning, design, marketing and operations, which will prepare them for high-quality employment in the future.

FEATURES OF WORKSHOPS

工作室特色

现有工作室16个，工作室教学是高质量就业的有效措施。采取聘请高校教 授、企业院所一线专家，和专职教师一道以项目及问题为导向组织实践教 学。学院启动了与产业界深度合作的办学计划，工作室与企业紧密相连。 There are currently 16 studios and studio teaching is an effective approach for high-quality employment prospects. We employ university professors, front-line experts from enterprises, colleges and universities, and full-time teachers to organize practical teaching based on project assignments and problem-solving tasks. The academy has launched a school-run plan of in-depth cooperation with industries, and the studios are closely connected with the different enterprise specialties.

FEATURES OF WORKSHOPS 工作室特色

工作室设置

中国文化艺术主题工作室

视觉设计工作室

“Show BIM”工作室

景观设计工作室

室内设计工作室

公共艺术工作室

首饰与文创产品设计工作室

家居产品设计工作室

交互产品设计工作室

数字影像设计工作室

自媒体运营工作室

二维动画工作室

三维动画工作室

影视视觉设计工作室

中国艺术工作室

艺术实验工作室

SET-UP OF WORKSHOPS

Chinese Culture and Art Theme Studio

Visual Design Studio

Show BIM”Studio

Landscape Design Studio

Interior Design Studio

Public Art Studio

Jewelry and Cultural Creative Product Design Studio

Home Product Design Studio

Interactive Product Design Studio

Digital Image Design Studio

We-media Operation Studio

2D Animation Studio

3D Animation Studio

Visual Design of Film and Television Studio

Chinese Art Studio

Art Experiment Studio

PROGRAMME OF DESIGN INTRODUCTION

北京工业大学耿丹学院 艺术类专业简介

视觉传达设计

THE VISUAL COMMUNICATION DESIGN (VCD) PROGRAMME

环境设计专业

THE ENVIRONMENTAL DESIGN

产品设计专业

THE PRODUCT DESIGN PROGRAMME 数字媒体艺术专业

THE DIGITAL MEDIA ART PROGRAMME 动画专业

THE ANIMATION PROGRAMME

戏剧影视美术设计专业

THE THEATER AND FILM ART DESIGN PROGRAMME

视觉传达设计 VISUAL COMMUNICATION DESIGN (VCD)

视觉传达设计专业

于2021年被评为北京市一流本科专业建设点。该专业是以图形、图像、文字与色彩 等视觉符号为基本要素进行创意设计，有效传递信息的学科。专业面向广告传媒、 文化创意、数字互联、品牌创新等艺术文化与信息科学的交叉领域进行人才培养。 培养具有国际视野，具备视觉探索、数字媒体设计、印刷媒体设计三方面创新设计 核心能力和品牌策划及项目管理能力的复合型、应用型高级专业人才。本专业开 设有“中文班”和“国际班”，实施“国际化、行业化”的双线发展路径。国际班从2016 年开始与都柏林理工大学合作，中文班与达索、雅昌、华灿工场等国内外知名企业 深度合作，培养学生高质量全球就业能力。已有来自爱尔兰、斯洛伐克、美国、印度 尼西亚、法国、比利时、立陶宛、新西兰等22个国家的老师参与教学，外教授课比率 达到50%以上。近三年，视觉传达设计专业的平均考研率为35%以上（包含：英国皇 家艺术学院、伦敦艺术学院、），60%的学生参加国内外赛事并斩获各类奖项。

The Visual Communication Design (VCD) Programme was rated as Beijing’s first-class undergraduate programme in 2021.The major focuses on creative design with visual symbols such as graphics, images, text, and color as basic elements to carry out creative design and effectively convey information. It specializes in professional training for the intersecting fields of art culture and information science such as media advertising, cultural creativity, digital Internet, brand innovation and so on. It aims to cultivate interdisciplinary and application-orientated professionals with international vision, core competencies in innovative design in regard to visual exploration, digital media design and print media design, as well as brand planning and project management capabilities. The programme has two directives, one conducting courses in Chinese and the other in English, implementing the two-track development path of "internationalization and industrialization". VCD (English) has been cooperating with Dublin Institute of Technology since 2016, and VCD (Chinese) has had in-depth cooperation with well-known enterprises at home and abroad, such as Dassault, Artron and Huachang Dreamworks to enhance students’ prospects of high-quality global employability. Teachers from 22 countries, including Ireland, Slovakia, the USA, Indonesia, France, Belgium, Lithuania, and New Zealand, have participated in the teaching of the programme and the teaching ratio of foreign teachers exceeds 50%. In the last three years, the average postgraduate entrance examination rate surpasses 35% (including Royal College of Art, University of the Arts London) and 60% of the students have participated in domestic and international competitions and won various awards.

环境设计专业

环境设计专业是对建筑室内外人居环境进行设计与营造的一门综合性实用艺术。

主要以建筑为基础展开室内、景观、公共艺术、数字孪生、元宇宙场景设计等内容教 学。在城市更新、碳中和、三维实景中国等一系列国家政策背景下，面向建筑室内外 环境、展览展示、软装配饰、数字基建等行业以及城市建设、规划、市政配套等相关 领域，培养具有国际视野、环境系统设计意识和综合审美素质，掌握前沿设计方法 论与技术手段、熟悉行业标准与规范的复合型、应用型高级专业人才。本专业开设“

中文班”和“国际班”，其课程内容全部打通，资源共享；中文授课班强化综合应用实 践能力培养，以高质量就业与国内考研为目标。国际班与都柏林理工大学（TU Dublin）联合办学，国际资源与企业资源融合利用，注重国际视野和创造性思维能 力培养，以留学考研和全球就业为目标。专业现与北京多个知名企业、院所共建了 showBIM室内设计、建筑景观、数字孪生、公共艺术、博文中心等多个工作室。

环境设计专业

The Environmental Design Programme is a comprehensive practical art major for the design and construction of indoor and outdoor living environments. Teaching of interior design, landscape design, public art, digital twin and Metaverse scene design is mainly conducted on the basis of architecture. In the context of a series of national policies such as urban renewal, carbon neutrality and 3D Real Scene China, aimed at industries including indoor and outdoor architectural environment, exhibitions, soft decoration, digital infrastructure and other fields related to urban construction, planning and municipal facilities, the programme cultivates interdisciplinary and application-orientated professionals who have international vision, environmental design consciousness and comprehensive aesthetics understanding, who have mastered cutting-edge design methodology and technology, and are familiar with industry standards and norms. The programme has two directives, one conducting courses in Chinese and the other in English. The two approaches share course resources. Environmental Design (Chinese) strengthens the development of comprehensive application and practical ability, aiming at high quality employment prospects and domestic postgraduate opportunities. Environmental Design (English) is jointly run with Technological University Dublin (TU Dublin). It integrates international resources and corporate resources whilst focusing on the cultivation of international vision and creative thinking for overseas study options and global employment opportunities. The Environmental Design programme is now working with many well-known companies and institutions in Beijing to establish a number of studios such as ShowBIM Interior Design, Landscape Architecture, Digital Twin, Public Art, and The Bowen Center.

THE ENVIRONMENTAL DESIGN

THE PRODUCT DESIGN

产品设计

产品设计专业

产品设计专业面向家居用品、家电、家具、户外旅行产品、智能 交互产品、新兴的珠宝首饰、文创产品、礼品等开发设计领域， 和品牌创新、展览展示以及产品相关服务设计领域，以“传承、 创新与商业策划”为主线组织教学研究。坚持“艺科融合”、“产 学研结合”、“进阶式模块化”教学，将“智慧生活与数字制造，生 活美学与时尚装备，可持续与健康关怀”等时代发展特质融入 教育教学全过程，培养学生应对新技术、新商业范式变革的独 立思考能力、综合创新设计能力以及高质量就业能力。采取校 企联合、行业名师引导等方式，与广东顺德工业设计研究院、工 业设计城企业、北京珠宝艺术设计中心等企业深度合作共建教 学实习实践基地；校内配备以实践应用和研究为主导的实验室 、工作室保障教学。近三年学生参加国内外赛事及获奖1500余 人次。毕业生考取中国美术学院、清华大学、中国人民大学、英 国皇家艺术学院等多所国内外院校研究生。

The Product Design Programme is orientated to the development and design of household products, home appliances, furniture, outdoor travel products, intelligent interactive products, jewellery, cultural and creative products and gifts etc. as well as brand innovation, exhibition display and product-related service design, with “heritage, innovation and business planning” as the main line of teaching and research. The programme insists on the integration of art and science, industry-university-research cooperation, and advanced modularization. The programme integrates the characteristics of the times, such as “smart living and digital manufacturing, lifestyle aesthetics and fashion equipment, sustainability and health care,” into the whole process of teaching and enhances students’ independent thinking, innovative design capabilities and high-quality employability prospects in response to new technologies and business paradigm changes. Additionally, the programme has set up practical training bases in collaboration with the Guangdong Shunde Innovative Design Institute, Industrial Design City and Beijing Jewellery Art and Design Centre. The programme is equipped with laboratories and studios dedicated to practical application and research. In the past three years, students have participated in domestic and international competitions and won more than 1500 awards. Graduates have been admitted to many graduate schools at home and abroad, such as the China Academy of Fine Arts, Tsinghua University, Renmin University of China and the Royal College of Arts.

数字媒体艺术专业

数字媒体艺术专业主要研究交互产品设计、商业影像创作、新媒体展示等领域内容。本 专业重点培养学生准确运用艺术理念进行创意设计、有效利用数字化手段进行设计制 作与表达、适应社会及科技发展持续学习提升的能力。不断挖掘和培养具有创新精神与 匠心精神的应用型专业人才。核心课程有数字媒体艺术概论、设计基础、数字图像处理、 用户体验设计、人机交互界面设计、设计管理、交互产品研发、视听语言、数字短片创作 等。本专业与工科数字媒体技术专业交叉建设，与达索、思特世纪、盛迅信息等名企进行 “产学研”深度合作。学生作品在国内外重要艺术赛事中获得数百项荣誉，每年均有一定 比例学生考取国内外研究生，毕业生就业于电视台、互联网企业、影视公司、交互产品设 计公司等，从事交互设计师、UX用户体验设计师、产品经理、多平台视觉设计师、信息架 构设计师、影像装置设计师等职位。

THE DIGITAL MEDIA ART

The Digital Media Art Programme mainly focuses on interactive product design, commercial video creation, new media display and other specialties. The programme primarily focuses on cultivating students’ ability to accurately apply artistic concepts to creative design, effectively use digital means to design, produce and express as well as the continuous learning and improvement in response to social and technological development. The programme continues to explore and produce applied professionals with a spirit of innovation and craftsmanship. The core courses include introduction to digital media art, design fundamentals, digital image processing, user experience design, human-computer interaction interface design, design management, interactive product development, audiovisual language, and digital film creation, etc. The programme is cross taught with the Engineering Digital Media Technology Programme and has in-depth cooperation with well-known enterprises such as Dassault, Gooest and Snxun. Students’ works have won hundreds of honours in significant art competitions at home and abroad. A percentage of students have also been admitted to graduate schools at home and abroad every year. Graduates have been employed at TV stations, Internet companies, film and television companies, and interactive product design companies, etc., whilst working as interactive designers, UX user experience designers, product managers, multi-platform visual designers, information architecture designers, and video installation designers, etc.

动画 ANIMATION

动画专业

动画专业下设数字动画、传统二维动画、游戏、影视后期特效四个主 要专业方向。课程内容包含：2d动画、角色原画设计、场景原画设计、 3d动画、3d模型、影视分镜设计、影视特效后期等主要课程模块。本 专业成立了动画工作室，用真实项目为教学课题为学生提供实践、实 习场所，工作室拥有先进的“动作捕捉实验室”和数字图形工作站等 设备。本专业面向产业办专业，与中影年年动画公司、声影动漫公司、 金松林动画公司、华映星球动画公司、曼德沃克游戏公司、天工异彩 动画公司等20多家国内一流动画、影视、游戏公司建立了就业合作 基地，每年举办就业推荐会为毕业生推荐就业，毕业生供不应求。毕 业生除动画公司外也进入腾讯游戏、完美世界、搜狐畅游等国内顶级

游戏公司就业。

The Animation Programme consists of four major fields: digital animation, traditional 2D animation, gaming, and film and television post-production special effects. Main courses include: 2D animation, character original painting design, scene original painting design, 3D animation, 3D model, film and television storyboard design, film and television special effects and other main course modules. There is also an animation studio equipped with an advanced “motion capture laboratory” and digital graphics workstation, which allows students to practice through authentic projects. The programme has established employment bases in more than 20 first-class domestic companies in the fields of animation, film, television, and gaming, such as China Year International Culture Co.,Ltd., Shengying Animation, Fine Forest Animation, Taikong Works, Mindwalk Studios and Phenom Films etc. Therefore, our graduates are in demand every year. In addition to animation companies, graduates can also choose to work in other top domestic gaming companies such as Tencent Games, Perfect World Games and Changyou.

戏剧影视美术设计

戏剧影视美术设计专业

戏剧影视美术设计专业主要面向影视文化传播公司、影视特效公司、多 媒体戏剧舞台、各类剧场等戏剧影视行业及电影衍生产品等文化创意 产业，培养具有戏剧影视叙事思维、影视造型设计及数字制作能力、电 影编辑及相关项目策划推广能力的复合型、应用型高级专门人才。核心 课程包括电影概念设计、特效化妆、特效道具、多媒体舞台艺术、三维数 字技术、创意影像等相关课程。本专业与数字媒体艺术、动画等专业交 叉建设；与顺义区影视家协会及会员单位（企业）建立深度合作关系，共 同搭建了“耿丹小剧场”，针对校园生活和地区发展及文化建设等主题 项目，以话剧、短视频、电视剧或电影编排和拍摄的方式展开实践教学。

充分发挥邻近怀柔国家中影数字制作基地和北京电影学院新校区的优 质资源，与其建立长期合作关系。极力打造北京-浙江横店合力的影视 资源库及学生就业创业基地。

THE THEATER AND FILM ART DESIGN

The Theater and Film Art Design Programme mainly attracts those students interested in film and TV industries and cultural and creative industries, such as cultural communication companies, special effects companies, multimedia stage art and all kinds of theaters and film-related products. It aims to produce interdisciplinary and application-orientated professionals with narrative thinking of film and TV and with the ability to design film and television models, produce digital film, edit, plan and promote relevant projects. Core courses are film concept design, film special effects makeup, special effects props, multimedia stage art, 3D digital technology and creative images. This programme is cross taught with Digital Media Art, Animation and other programmes. It has established a deep cooperative relationship with Shunyi District Filmmakers Association and its members, and jointly built the “Gengdan Small Theater” to carry out practical teaching in the form of dramas, short videos, TV series or film arrangement and shooting. The programme gives full play to the high-quality resources accessible at the State Production Base of China Film Co, Ltd in Huairou and the new campus of Beijing Film Academy, and has established a long-term cooperative relationship with both of them. It strives to build a joint film and television resource bank and student employment and entrepreneurship base between Beijing and Zhejiang Hengdian.

国际合作艺术类院校 INTERNATIONAL UNIVERSITIES IN COOPERATION WITH THE ACADEMY

匈牙利：佩奇大学

新西兰：奥克兰理工大学

西班牙：ESNE设计创新与技术学院、萨拉戈萨大学

爱尔兰：都柏林理工大学

英国：中央兰开夏大学、北安普顿大学

德国：奥芬巴赫设计学院

斯洛伐克：国立艺术设计学院

立陶宛：维尔纽斯艺术学院、欧洲人文大学 印度：srishti艺术设计与技术学院

印尼：BINUS建国大学

泰国：东方大学

墨西哥：蒙特雷大学

法国：南特大西洋设计学院

比利时：布鲁塞尔美术学院

意大利：佛罗伦萨珠宝设计学院、欧洲设计学院IED 马来西亚：马来西亚第一城市大学

韩国：湖西大学

中国台湾：台南应用科技大学、建国科技大学

Hungary: University of Pécs

New Zealand: Auckland University of Technology

Spain: Escuela Universitaria de Diseño Innovación y Tecnología, The University of Zaragoza

Irish: Technological University Dublin

United Kingdom: Central Lancashire University, Northampton University

Germany：HFG OFFEBACH

Slovakia: The Academy of Fine Arts and Design, Bratislava

Lithuania: Vilnius Institute of Arts, European Humanities University

India: Srishti Institute of Art Design & Technology

Indonesia: BINUS University

Thailand: Burapha University

Mexico: Universidad de Monterrey

France: L’école de design Nantes Atlantique

Belgium: ESA Saint-Luc Bruxelles Belgium

Italy: Florence Jewelry Design Institute, European Design Institute IED

Malaysia: First City University of Malaysia

Korea: Hoseo University

Taiwan, China: Tainan University of Technology, Chienkuo Technology University

GENGDAN ACADEMY OF DESIGN

电话/Tel:（86）1089411591

邮箱/E-mail:design@gengdan.edu.cn

地址/Add:

北京市顺义区牛富路牛山段3号 No.3,NiufuRoad,ShunyiDistrict.Beijing,P.R.China

微信公众号：耿丹招办

招生网址：http://zs.gengdan.cn

招生电话：010-60413297、60413298、60413299

gengdan.cn/art/