Is it that Simple? Good Bulls+Good People=+17%! By: Willie Altenburg, A.V.P., Beef Marketing, Genex
2009 has the makings of a record beef year for Genex! Through June 2009, U.S. beef sales for Genex are up 17 percent over the previous year. Genex has seen a 5.4 percent increase in the National Association of Animal Breeders domestic marketshare through the first half of the year.
Steps to Increased Beef Sales
We feel the formula is simple. It takes good bulls, the kind the industry desires. Bulls which are chosen with real world cow sense and have a balanced EPD package, avoiding extremes. Bulls that are backed by productive cow families and structure bred to last. Good people provide “chute-side” service to our members and customers. Our sales force has grown with our program over the past year. There are more Genex beef sales representatives in the country than at any other time in history. These representatives provide insemination service, synchronization expertise and genetic advice. We hope you’ll agree. The Genex formula for success is good bulls + good people = a successful and growing beef program.
Table of Contents A New Era in DNA-Marker Technology ..............................pg. 4 Utilizing GenChoice™ ..............pg. 5 Proper Gun Loading Using ¼ cc Semen Straws.........pg. 6 Maximizing Profitability with TEAM .....................................pg. 8 Fall Beef Specials ..................... pg. 10 New Bulls .................................... pg. 13 Testing Available through Genex.......................... pg. 20 MICRO Beef PVP Testing ... pg. 21 Genex Products and Semen Available Online .................. pg. 21 Genex to Market ESTROTECT™....................pg.22 Profit Enhancement Project.......................... pg. 23
Thank you for being a part of our growth! Genex … yourProfitpartner™ n
BEEF Horizons
Published bi-annually for beef producers in the United States.
Address correspondence to: Cooperative Resources International 117 East Green Bay Street, P.O. Box 469 Shawano, WI 54166 888.333.1783 info@crinet.com www.crinet.com
Genex Cooperative, Inc.
BOARD OF DIRECTORS Jimmy Franks, 1st Vice President
BEEF HORIZONS EDITORIAL BOARD
John J. Ruedinger, 2nd Vice President
Members
Duane J. Nelson, President Winthrop, Minn., 507.647.2540
Waynesboro, Ga., 706.437.0527 Van Dyne, Wis., 920.922.9899
Jon Wayne Danielson
Richard Beitelspacher, Bowdle, S.D. Allen Ellicott, Pitts, Ga. Frank Schieber, Stanberry, Mo. Nathan Seeger, Dent, Minn. Donald Thibault, Jerome, Idaho J. Robert Tibbs, Jr., Havre de Grace, Md.
Kay Olson-Martz
Employees
Paul Greene, Secretary Berlin, N.Y., 518.658.2419
Jacques Couture Westfield, Vt., 802.744.2733
FALL 2009
Vol. 13/No. 2
Editor: Lindsay Johnson Graphic Designer: Amy Seefeldt Contributing Writers: Willie Altenburg, Brad Johnson, Jim Johnson, Mary Raether, Jena Swanson, Sarah Thorson, Katie Wolf
On the Cover: Photo taken by Brad Buchanan at Gold-Bar Livestock in Ariss, Ontario.
Jim Crocker
Valley City, Ohio, 330.483.3709 Cadott, Wis., 715.289.3860
Friendship, Wis., 608.564.7359
Bobby Robertson
Tahlequah, Okla., 918.456.2357
Ronald Totten
Stafford, N.Y., 585.344.0758
Clarence Van Dyke
Manhattan, Mont., 406.282.7579
Richard Vold
Glenwood, Minn., 320.634.4665
Alfred Wanner, Jr. Narvon, Pa., 717.768.8118
Morgan Johnsrud, Team Leader, Ore. Stan Lock, Area Sales Manager, Mo. Tom McCall, Area Sales Representative, Va. Sarah Thorson, Training Programs Manager, Wis. Mission Statement Provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative. ©2009 CRI
Beef Horizons
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