Genex Dairy HORIZONS

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T H E

N E W S

CO-OP EMPLOYEES RECOGNIZED FOR

MISSION AWARDS Total Semen Unit Growth: Ron Heim Territory Sales Manager Ontario, California

OUTSTANDING SERVICE

Alfredo Gutierrez Reproductive Program Senior Technician Homeland, California Adrian De Bie Reproductive Program Senior Technician Chino, California Francisco Aguilar Reproductive Technician Riverside, California

KEVIN BOYLE LEADERSHIP AWARD

Doug Westenbroek Territory Sales Manager Ontario, California

Greg Hoffman

Total Service Growth: Dean Griswold Reproductive Program Senior Technician Cambridge, New York

Greg Hoffman has dedicated 40 years to serving Genex members and customers throughout the upper Midwest. However, it’s his leadership and dedication to his employees that earned him this award. Throughout his years at Genex, Greg has shaped and guided hundreds of employees through industry and economic changes.

Hank Wadsworth Reproductive Program Senior Technician Greenwich, New York Ben Giese Reproductive Program Senior Technician Greenwich, New York Robert Plaisted Reproductive Program Senior Technician Cambridge, New York Ray Steidle Territory Sales Manager Argyle, New York Total Resale Product Growth: Vanessa Washburn Territory Sales Manager Portales, New Mexico Total Income Growth: Ramiro Gonzalez Reproductive Program Senior Technician Bakersfield, California Doug Westenbroek Territory Sales Manager Ontario, California

SALES & SERVICE AWARDS Outstanding Area Sales Manager: Steve Sheppard Dairy Area Sales Manager Bad Axe, Michigan Outstanding Strategic Marketing and Sales: Dustin Hollermann Dairy Account Manager Burtrum, Minnesota Outstanding Technical Services: Joe Binversie Value Added Programs Manager Green Bay, Wisconsin ©2016 CRI

Director of Dairy Sales Region Chippewa Falls, Wisconsin

Greg began working for Genex predecessors as a breeding technician in 1976 and was promoted to sales manager in 1982. In 1997, he accepted the position of Director of Dairy Sales Region and has served in that role for the past 19 years. Greg’s success can be attributed to his focus and determination. He sets clear goals and continues to push himself and his team forward with continual training and setting high performance expectations. Greg ensures his team remains successful by being a leader first and a supervisor second. “A leader sees himself as a servant, not a boss. You need to focus on developing your team to maximize your success,” Greg explains. “A leader sees things in a person they don’t see themselves and works to make that employee more valuable to both themselves and the company. Being a leader is exciting; being a supervisor is drudgery.” Dave Goedken, Vice President of U.S. Sales and Service, notes, “Greg’s vision for future needs and his ability to position his staff to meet members’ and customers’ needs is second-to-none. Because of Greg’s outstanding mentorship and positive impact, many of his employees have been promoted to serve Genex in larger, prominent roles. In addition to Greg’s strength of developing people, he is results driven and consistently performs above expectations.” The Kevin Boyle Leadership Award is not the first award Greg has received. He has also been recognized as a Sales and Service Academy Winner and received a Genex Mission Award three times. He has been elected as a city official for Chippewa Falls, Wisconsin, for the past 16 years and is currently serving his ninth year as Mayor. Greg also serves on the Northern Wisconsin State Fair Board. 

About the Kevin Boyle Leadership Award The Kevin Boyle Leadership Award is presented to one Genex employee annually. The award was established in memory of Kevin Boyle, a former Genex employee who demonstrated vision, devotion and pride for the cooperative. Recipients for the award exceed expectations in the following five categories: commitment to improving farm reproduction and genetics, willingness to help others, ability to provide superior support services, excellence in communication skills and positive attitude. H O R I Z O N S

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