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GENEVA LAKEFRONT REALTY

upper bracket This isn’t about every lakefront home. This isn’t even about most lakefront homes. This is about the the homes that stand out from the rest. The homes that represent the best that Lake Geneva has to offer.

This is about your lakefront home and the few others like it.

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The small landholders are the most precious part of a state.” – THOMAS JEFFERSON


GENEVA LAKEFRONT REALTY

Hello.

Did you know that from January of 2000 through January of 2010 there were just three MLS sales on Geneva Lake that closed over $5,000,000? If you were at the lake during that time, you’ll remember just how hot the lakefront market was. Inventory was low, buyer enthusiasm was high. The markets ran wild right up until the fall of 2008 when everything changed. The following two years were dark and filled with disappointment, but the rebound that began quietly in 2010 has reached a full crescendo today. From January of 2010 through the end of May 2017 there were eleven lakefront sales (homes and condominiums) that closed for more than $5,000,000. These sales showcase how much our market has changed over the past two decades—change that is most easily identified as improved liquidity at the very top of our residential market.  Of those eleven sales, I’ve personally closed seven of them, including three of the four to have closed over $7,000,000. This improving market has brought with it a new tide of brokers. More agents, more slogans, more promises. There are brokers from out of state aggressively praising their own worth, broadcasting to this market that their time has come.  There are old companies, venerable sorts with long histories of sales and volume totals unmatched by the competition. The strength of our current market has made for a vast breeding ground of agents and brokerages and all are vying for your attention. But these are brokers for the masses. Brokers for developments in Elkhorn and condominiums in East Troy. These are the brokers for the golf course communities and the primary home market. These are not the brokers that have the ability to showcase and sell a property like yours.  These are the brokers that wish for you to consider their services so that they might some day establish a  pattern of luxury market success that today belongs solely to me and my boutique brokerage.

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GENEVA LAKEFRONT REALTY

David Curry’s Closed Lakefront Sales over $5,000,000 Since 2010 W3821 CREEK LANE, LAKE GENEVA

$5,195,000 1014 SOUTH LAKESHORE DRIVE, FONTANA

$5,885,000 700 SOUTH LAKESHORE DRIVE, LAKE GENEVA

$5,900,000 880 SOUTH LAKESHORE DRIVE 1RL, LAKE GENEVA

$5,995,000 1014 SOUTH LAKESHORE DRIVE, FONTANA

$7,350,000 N2270 FOLLY LANE, LINN

$7,400,000 W4449 NORTH LAKE SHORE DRIVE, LINN

$9,950,000

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So what’s the secret?

What’s the angle that has produced such an abundance of upper bracket sales?

The answer is both obvious and vague.

It’s all in the way a property is positioned. And I don’t just mean the price.


GENEVA LAKEFRONT REALTY

You know this house. It’s a beautiful house. But it

also languished on the market for years with another broker. I listed the home in July of 2016 and closed on it for full price two months later.Â

How did that happen? Well, in part, it was the video.

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GENEVA LAKEFRONT REALTY

In March of 2016, I was approached by a high end filmmaker who seeks to associate himself with the premier agent in each luxury market he serves.

I was his target in Lake Geneva. I hired him to make some

initial videos and was amazed at his work. When he filmed the video for this property we spent six hours at the home together, shooting everything from the light filled interior spaces to the immaculate landscaping. Proper utilization of drone imagery is important in these videos, and the filmmaker captures the essence of each upper bracket home perfectly. Combining this videography with the best still photography in our market creates a visual catalyst that spurs activity.

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GENEVA LAKEFRONT REALTY

Imagery is important, but there are other aspects to

positioning a luxury estate that are of a greater importance. Coincidentally, these are the aspects that are nearly impossible to get right. You have to tell the story, and the market has to believe you.  If the imagery is perfect, shouldn’t the ad copy be as well? When writing high end ad copy, does a buyer respond to regurgitated cliche lines and endless lists of bullet point features? Or does the buyer respond when a story is told and the story captures the buyers imagination?

Write proper copy and present the proper visual cues and the combination is extraordinary.

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GENEVA LAKEFRONT REALTY

And that brings us to the single most important, most often overlooked aspect to property positioning and selling high end real estate. The question requires an answer:

Does the market believe your agent?

That is, do the buyers understand that your agent is the one agent who is most capable of selling that particular home. Does this knowledge of prior success make the buyer feel motivated to pursue the house before the broader market produces another, competing buyer? This intangible is so often overlooked in the game of high end real estate. When your agent tells another agent that he has strong interest in the property and that any buyer should try to move quickly, does your agent have the credibility required to be trusted? I won’t cite specifics in this case, but several of the upper bracket homes that I’ve sold have sold in large part to my individual credibility. Agents know I sell these homes. They know I sell more of them than anyone. As a result, when I tell them that a property is garnering interest, they have no choice but to believe me.

This is the most powerful sales tool in all of luxury real estate, and it’s also the only tool that can’t be bought.

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GENEVA LAKEFRONT REALTY

When I listed 700 South Lake Shore Drive, the

home had been on the market off and on for several years. The market was, somehow, bored with this large estate. When I listed this home, the prior marketing efforts had been confined to espousing the positives of this house without recognizing the obvious negatives. My marketing was designed to showcase the positives, yes, but also to acknowledge the negatives. In doing so, I presented a property simply as a trophy estate that needed a bit of updating. I sold this house for $5,900,000 in May of 2017, in part by simply acknowledging the deficiencies. That seems counterintuitive, but the market appreciates a candid agent who isn’t afraid of recognizing the good along with the bad.

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GENEVA LAKEFRONT REALTY

And that’s why this all comes back to your house. It’s a fantastic house, the best of the best. That’s why your house deserves representation by the market leading agent with the: Highest sales volume since 2010 (over $218,000,000) Highest average sales price since 2010 ($1,233,962) Most all time lakefront sales over $5,000,000

That’s me. The market is light on quality, upper range inventory. If you’ve been considering a sale, your timing couldn’t be better. Contact me for a confidential discussion to learn where your lakefront home fits into our summer market.

If selling isn’t in your near future, I wish you a most enjoyable summer at the lake.

262.245.9000 dave@genevalakefrontrealty.com

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Walworth County MLS sales from 1/1/10-6/6/17


David Curry

genevalakefrontrealty.com If your home is currently listed with another broker this is not intended as a solicitation of that listing

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