T H E T O P 50 R E V ENU E ® IS S U ES W E FA C E
RENOVATION
REFRESH VENUE TO BE RELEVANT AND USEFUL FOR THE NEXT 20 YEARS FOR:
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ESTABLISHING A STRATEGIC PLAN TO RENOVATE YOUR VENUE, to make it competitive with other contemporary venues in the country, is critical in planning for the future. The plan should include specific ways to enhance the interaction of your fans; for example, providing flexible seating choices, increased food and beverage service and adequate connection to the wireless and electronic world. In addition, increasing entertainment systems within the seating and circulation areas, as well as establishing ways to integrate sponsor, community, team or school brands will help further enhance the experience within the venue. Finally, The strategic plan must also include construction budgets, funding requirements, sequencing and scheduling for these improvements. Ultimately, this planning allows you to forecast your ROI. Generator Studio is an architectural design firm focused on assisting stakeholders in building these types of strategic plans, with the goal of establishing a path forward for design and construction for venues that are in need of a refresh. A sensible approach to capital investment is necessary to sustain the business of sports and entertainment as well as fund ongoing maintenance and future capital improvements.
Neighborhood and community Metropolitan region National markets Specific sport Promoters of other events Improve revenue streams
IMPROVE, REFRESH AND INTEGRATE THE TEAM AND VENUE BRAND: • • • • • •
Heart and soul of the city Family friendly Food and beverage service Retail merchandising Fan media experiences Integration of community outreach
LOGE BOXES: New Seating Options Amalie Arena, Tampa Bay Lightning
RE-PURPOSE VENUE TO ATTRACT AND MAINTAIN INTEREST OF FANS: • • • • • • • • • • •
Create gathering spaces Develop community zones Alternate seating options Exterior enhancements Connection to adjacent facilities Upper level public spaces Administrative offices Add value to premium seat experiences Radio broadcast partners Connect fans to areas of service Improve suites
VIP EXPERIENCE: Suites Amalie Arena, Tampa Bay Lightning
RENOVATE, UPGRADE AND OVERHAUL AN IMPORTANT PUBLIC ASSET: • Address issues that improve safety of guests and users o Escalators, elevators and lifts o Life safety components o Use of stairs • Team and league-oriented improvements o Locker room renovations o Weight and training rooms o League compliance • Restore, replace and maintain infrastructure o Waste water piping o Seating o Retractable seating systems o Lighting systems o Sports lighting systems o Other mechanical, electrical, plumbing systems o Ice plant and ice sheet systems in arenas • Replace outdated systems and add new systems o Electronic display systems o Center hung scoreboard (arenas) and video boards o Video and sound production facilities o WiFi o IPTV system o Signage and wayfinding graphics o Recognize sponsorship partners o Exterior signs and LED systems • Improve or install new systems to attract events o Special events space provisions o Curtaining systems o Sound system and acoustical treatment • Back of house o Organize existing and add new storage areas o Staff circulation o Kitchen improvements
S P O NS O RE D G ATH E RING S P ACE S: Ne w Be e r G arde n an d E n t ry Scottrade Center, St. Louis Blues
TECHNOLOGY UPGRADES: Center Hung Scoreboard Xcel Energy Center, Minnesota Wild
CONCESSION STANDS: Grab & Go Concept Delaware North