online. Found a great lampshade at a hotel and want to buy one for your home? Click, click, click!
SEO and image metadata Organic traffic is the traffic that comes to your site from unpaid sources and helps in ranking your site higher in search results. It is very crucial to the success of your business. A way to achieve organic traffic is to utilise Search Engine Optimisation (SEO) - a set of rules to be followed for a search engine like google to rank your site higher. Today, e-commerce websites are using AI technology to optimise their images for better SEO. Writing descriptive keywords in image tags is one of the ways to optimise images and also a tricky one when you are dealing with hundreds or thousands of images. Staples, an office supply retail chain, distributes its products worldwide. A large proportion of their sales comes from their e-commerce website. To stay ahead of competition, they had to leverage AI technology to tag their images in different languages to target their global customers. They used Clarifai's technology to achieve this feat. Their image recognition technology is cutting edge - their API not just directly translates English tags into other languages, but also takes context into consideration. For example, "crane" (a bird) versus "crane" (the machine) and other such words are correctly translated by their software. Staples saved 5 figures worth in agency costs by using their technology.
Conclusion AI technology has come a long way since its inception and can be employed almost everywhere to optimise business. Visual search is a revolutionising trend that can be used to show similar looking products to you, to recommend products that go along with your search results and to add rich tags to your images etc. Watch our space to keep up with the ever changing trends!