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BED SHOW REVIEW Kaymed
It’s been a year of change and growth for Kaymed – one that culminated in winning the NBF Bed Manufacturer of the Year award at the Bed Show.
Kaymed’s evolution
Mighty Bed
“Since the introduction of new technologies in September 2014, we have already experienced very strong growth,” says UK sales manager Terry Bridger. “Kaymed’s patented therma-phase technology is the UK’s only temperature regulating product in a market full of ‘cooling’ alternatives. As this sector has grown, we have become the dominant premier player and it has not been unusual for our stockists to have trebled, or even quadrupled their business in a two-year period – often from the same number of products that they’d displayed in previous years. “Our Mighty Bed and Response Gel products have also performed at similar rates and, as a result, our UK sales grew by 130% in the 12 months up to July 2016. “However, what is most remarkable is that a significant part of that growth has been achieved through increased turnover from our existing accounts. This is something that we are particularly proud of, as many of our longer term supporters have seen the biggest benefits in terms of their faith in our policy of 100% innovation and 0% imitation.” Kaymed has also invested heavily in consumer marketing
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campaigns to push footfall to its stockists' doors and next year will be no exception. “I can confirm that we will be running another TV therma-phase campaign over the winter sales period,” states UK marketing manager, Jeremy Navrady. “This was enormously successful last year and we have a robust system in place to quickly turn every web enquiry received into orders for our retail partners. “We are also rolling out PoS to support our recent survey of consumers who’d purchased a Kaymed bed over an 18-month period, which returned a 93% satisfaction rate. “We see more value in that research compared to the plethora of celebrity bed brand endorsements of our competitors and are 100% convinced that savvy consumers will feel the same way.” Terry concludes: “Becoming NBF Bed Manufacturer of the Year was a fantastic accolade for our business. "However, you cannot win anything without a loyal fan base who believe in your company and our sincere thanks go to all of our retail partners.” W kaymed.co.uk
26/10/2016 13:29