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INSIGHT
Outline your typical customer – what styles and prices are they looking for? Our original ecommerce platform, Style Our Home, represented a trendconscious consumer base seeking pieces to contribute to their interior evolution. However, as our portfolio
Harp’s team appraises the latest range from Portugal’s Wewood
Why ‘Kartar & Seibo’? Kartar & Seibo are my grandmas’ names. They inspired the business, as they were housewives who were very houseproud and always kept their family homes well presented and comfortable.
Kartar & Seibo, coming to The Coppice this month
Can you give us a short history of your brand? My inaugural ecommerce store, Style Our Home, was established in 2007, and initially specialised in home accessories. Identifying a gap in the market for an online furniture store, the venture progressed into an offering of competitively priced mid-range and premium home furnishing products. Supported by a knowledgeable, professional, personal customer service approach and a multi-navigational ecommerce website, Style Our Home evolved into a fully established online furniture store. During the past five years our bespoke and made-to-order services have flourished, showcasing brands including Vincent Sheppard and Steve Bristow, as well as wholly individualised bespoke pieces. Aligned with consumer expectation, the establishment of a niche, luxury showroom to complement the design-led experience was an essential enhancement and expansion for the company. Our new showroom, Kartar & Seibo, is located within a luxury lifestyle complex entitled The Coppice, near Sutton Coldfield – which is enveloped by a rich blanket of serene countryside, offering a truly unique and immersive experience. Exhibiting a portfolio of exclusive, highend brands, Kartar & Seibo caters to the increasing demand for bespoke homefurnishing solutions, and embraces the individuality of each client and their vision for their home.
has expanded and diversified, so too has our customer base. Diverging into premium and made-to-order products expanded our client portfolio, widening to project- and investment-oriented clients, parallel to the key demographic at Kartar & Seibo. How did the pandemic affect your online performance? The marked enforced consumer switch to online preferences negated the initial uncertainty, with adversity surpassed
KARTAR & SEIBO IS LOCATED WITHIN A LUXURY LIFESTYLE COMPLEX, OFFERING A TRULY IMMERSIVE EXPERIENCE
by resilience and opportunity. Collective support allowed the associated growth and continued expansion during unprecedented times. Did you struggle to maintain good levels of customer service? Historically, our customer service has been widely praised, receiving industry accolades and commendations. As the events of the pandemic elapsed and our team expanded, the addition of new team members introduced new experiences, skills and qualities that further fortified the excellence of our service. Our team comprises many years of business experience and industry knowledge, and this is attributable to the dedication of our team and their integrity towards our business.
