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Chair and roomset CGI
VIRTUAL RULES
Computer Generated Imagery VS Traditional Photography
Read any magazine and you’ll be forgiven for not noticing the number of companies using computer-generated imagery in their advertising.
White Crow Studios, used to be frustrated by the number of people who would comment on its excellent ‘photography’ services. Now it sees it as a compliment. The advancement of technology is making it harder to distinguish CGI from photography.
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With the expanding digital sector and the greater need to keep up to date with rapidly changing consumer trends, more and more companies are turning to the versatility of CGI. CGI creation means there is no more timeconsuming building of multiple roomsets. Gone are the days of having teams of stylists on hand changing colourways between takes or making sure the pillows and cushions are fluffed to perfection.
Expert visualisation artists can digitise your products in a multitude of ways, without even leaving the studio, and in some cases before they physically exist. Roomset images can be utilised time and time again to illustrate different product ranges. Images can be adapted to appeal to different demographics and even form the basis of more interactive and immersive marketing such as configurators and virtual reality. www.whitecrowstudios.co.uk
07/12/2018 14:02 10:46 20/12/2018