216 | JFS Preview Hall 5
A WORLD OF DIVERSITY World Furniture NI (stand 5H35) just enjoyed the biggest month in its 20-year history. But what is happening at the company to create such growth? Its latest catalogues reveal one of the key reasons – a diversification into contemporary design …
Building on its reputation for dining
World Furniture’s employees have both
length of the table and finished with
chairs, World Furniture is offering a
the qualifications and skills to ensure
black antique-brushed U shape legs;
selection of oak-match designs in an
manufacturing processes are consistent,
the Raffles dining chair, a retro design
array of fabrics and faux leathers. Its
in accordance with UK law, and executed
finished in a range of antique faux leather
unique Kensington chair remains a top
to the same high standard every time.
and fabrics;
seller across the nation, and is typically displayed in its range of eight colours. There is also an extensive range of dining set designs, colours and materials, all offering the retailer that vital ‘something different’ for the shop floor.
It may be a costly and time-consuming
Rossini, an eye-catching chair that will
process, but the company has already
complement any dining table and comes
seen the benefits of offering product in
in four colours, finished with antique-
which customers can feel confident.
brushed black legs; and the Lucca dining
New models unveiled at the show this
table, part of a high-value set in modern
month include: the Rialto dining table,
white or latte gloss/glass, which can be
a modern twist on the industrial theme,
mixed with any of the company’s large
years, we’ve heard our customers say
which features a high gloss and glass
range of dining chairs.
at every show that they want to see
tabletop designed in two pieces along the
MD Marc Bunting says: “Over the
Due to customer demand, World
something different. Whilst oak remains
Furniture will also be launching three
strong, and always will, we took the
occasional ranges in gloss, glass and oak
decision to focus more on stepping out
foils, as well as the latest fabric additions
of that environment to explore material
to its successful Chloe and Durban sofa
combinations, adding value so we have
collections – both models have been
products that are both different in design
strong sellers for a number of years, and
and commercially desirable.
with new grey and oat fabrics this trend
“We seem to have found that niche, and will continue to develop within it.” In addition to its products’ design
is set to continue. With over 20 dining sets and over 60 types of chair, World Furniture’s
and price, the company has invested
collection provides a diverse range of
heavily in quality. For the past two
unique fabrics, distinct colours and
years, all goods have been inspected
registered designs, offering customers a
at source by its own employees. With
real point of difference.
their [QC specialist] SGS background,
W world-furniture.biz
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