The essential guide to the UK domestic furniture and furnishings trade #346 January 2018 | www.furniturenews.net
Verona Collection, Hydeline Furniture SOFOLOGY SPEAKS Jason Tyldesley’s new retail model
SectionA.indd 1 FrontCover346.indd 1
BEST IN SHOW The NEC’s standout product launches
2017 IN REVIEW An independent retrospective
21/12/2017 18/12/2017 18:03 16:46
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17 15:00
3
“ W hile not every business has the ability to invest in cutting-edge technology or celebrity endorsements, they do have the power to set themselves apart” COMMENT
“I
see a market that is huge even if it contracts,
offer for the year ahead, and, in doing so, satisfy that
and I see a way to exceed the way it delivers the
all-important customer demand.
shopping experience, differentiate ourselves and
do a better job for customers.” That’s a quote from Sofology founder Jason
Indeed, ‘differentiation’ is the watchword for a growing number of UK suppliers, who are doing sterling work to develop new product that hits harder,
Tyldesley, speaking to Furniture News on the eve of
is communicated more effectively, and is priced to
DFS’ acquisition of his pioneering upholstery brand
succeed.
(read our exclusive interview from p20). Jason’s blueprint sums up the complex marriage
As well as the vast array of product launches featured across the pages of this month’s issue, I’ve
of opportunity and challenge facing today’s
been lucky enough to glimpse several more thanks to
furniture market pretty well – and while not every
my role in The Furniture Awards, held alongside the
business has the ability to invest in cutting-edge
January Furniture Show – and I can honestly say that
technology, a commission-free selling model or
the line-up is more arresting than ever.
celebrity endorsements, they do have the power
Across the board, it’s heartening to see so many
to set themselves apart, and offer their customers
suppliers meeting the challenges of today’s retail
something they simply can’t find anywhere else.
realities head-on, and it’s something you should
Yes, we live in an age in which it’s impossible to proof ourselves against every political uncertainty, in
really experience yourself this month. By the way, it’s a case of ‘out with the new and
which disruptive start-ups can explode onto the scene
in with the old’ this month, as Victoria Noakes
as quickly as familiar friends fade away, and emerging
departs for sunnier climes (good luck on your travels
channels threaten to derail our established routes to
Victoria!) and I return to the helm of Furniture News.
market.
I look forward to catching up with as many of you as
But despite the seemingly inexorable changes taking place in retail, the core tenets of the trade hold firm. More than ever, the customers are king – and
possible as 2018 unfolds – from stand 4F25 at the January Furniture Show, and elsewhere. In the meantime, enjoy the issue. I hope it presents
they’re more discerning than ever when it comes to
a few opportunities – and solutions – for the year
choosing how they spend their money and time. “We
ahead.
are shopkeepers first and foremost,” affirms Jason Tyldesley, “and we’re just trying to make sure our customers can find what they need.” Simple, right? While January always feels ripe for this kind of intraspection, and for learning lessons from what has gone before (take a look at our annual Year in Review feature, starting on p82), it’s in the opportunities to look forward that the month truly shines. The numerous trade exhibitions taking place give retailers an unrivalled chance to redefine their product
SectionA.indd 3
Paul Farley Editor-in-chief T 01424 776101 E paul@gearingmediagroup.com Twitter @FurnitureNewsED
22/12/2017 08:57
4 | Contents
INFORMATION
Editor-in-chief Paul Farley 01424 776101 paul@gearingmediagroup.com Twitter @FurnitureNewsED Advertising manager Sam Horscroft 01424 776100 sam@gearingmediagroup.com Twitter @FurnitureNewsAD Sales executive Caroline Littler 07861 231461 caroline@gearingmediagroup.com Production manager James Ash 01424 775304 james@gearingmediagroup.com Production assistant Mike Beales 01424 775304 mike@gearingmediagroup.com Digital production assistant Nyall McCurrach 01424 775304 nyall@gearingmediagroup.com Copy administrator Steve Merrick 01424 776108 production@gearingmediagroup.com Proofreader Keith Fitz-Hugh Editorial director John Legg 01424 776104 john@gearingmediagroup.com Publisher Nigel Gearing Accounts Wendy Williams 01424 774982 wendy@gearingmediagroup.com
7
Partner Comment
12
News
20
Interviews
38
Events
62
Resources
82
Year In Review
99
January Furniture Show Preview
Jason Tyldesley, Sofology (20)
Caroline Till, FranklinTill (32)
104 January Furniture Show H1 127 January Furniture Show H2 132 January Furniture Show H3
Barker and Stonehouse, Guildford (240)
Subscriptions subscriptions@gearingmediagroup.com Annual Subscription Rates UK-£65 Europe-£85 RoW-£95 Repro, print and distribution Acorn Web Offset Ltd
Gearing Media Group Ltd 4 Red Barn Mews, High Street Battle, East Sussex TN33 0AG ISSN No: 1475 - 3731 © Gearing Media Group Ltd 2018 General information No part of this publication may be reproduced without the specific prior written agreement of the Publisher and may not be stored on any type of retrieval system. Furniture News/ Gearing Media Group Ltd accepts no responsibility for variations in colour reproduction. Special colours (Pantone etc) can be catered for with prior arrangement. Some elements of the editorial content in this publication are submitted by the trade, however, all efforts are made to ensure that the editorial remains true to fact and unbiased. Monies may have been accepted to offset the costs of colour reproduction. Gearing Media Group Ltd reserves the right to alter without prior notice any content other than customers’ advertisements. No correspondence will be entered into regarding altered or adjusted editorial content. The editor’s decision is final. All material submitted for inclusion in Furniture News is done so entirely at the owner’s risk and no responsibility is accepted for the safekeeping or return thereof.
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21/12/2017 18:04
Contents | 5
ON THE COVER
The essential guide to the UK domestic furniture and furnishings trade #346 January 2018 | www.furniturenews.net
Verona Collection, Hydeline Furniture SOFOLOGY SPEAKS Jason Tyldesley’s new retail model
FrontCover346.indd 1
BEST IN SHOW The NEC’s standout product launches
2017 IN REVIEW An independent retrospective
18/12/2017 16:46
Hydeline Furniture returns to the January Furniture Show this month (stand 5C15) with new models, and innovative technology and fresh options to complement its existing ranges. Read more on p18.
CONTRIBUTORS
Mailbox, Birmingham (70)
Mike and Darren Crowshaw, Breasley (210)
07
154 January Furniture Show H4 201 January Furniture Show H5 240 On Location
Jonny Westbrooke explains what Brexit means for the furnishing industry’s charity
62
246 Beds & Bedroom 260 Dining Room Liz Colleran, Duvalay (296)
268 Furnisher 272 Trade Services
NBF correspondent Jan Turner returns from the EBIA’s annual gathering to share technology tips
68
292 Designer 296 Last Word Catherine HerriesSmith, a legal advisor to the BFM, outlines the implications of the GDPR
SectionA.indd 5
21/12/2017 18:29
SectionA.indd 6 BoyteksJan18.indd 1
21/12/2017 05/12/2017 18:04 13:24
17 13:24
Partner Comment | 7
When the going gets tough
B
rexit – it’s a subject we’re all tired of hearing
and so qualified for a small annuity from our charity.
about, mostly because no-one seems to know what
But when she recently received a large bill for essential
is going on. Every day there seems to be a new
plumbing work, she was very worried.
headline touting what Britain’s divorce bill from the EU will be, or the repercussions of exiting without a trade deal. In addition to the unknown impact it could have on industry, there is a human element to Brexit, and that is the cost it will have on the average household. Reports in the latter part of 2017 were claiming that Britain’s decision to leave the EU was already resulting in the average household paying £400-£600 extra a year on
“Over a quarter of a million people work within our industry, and many of them will be feeling the pinch”
food and household items due to rising import prices. For a great many that may not sound like a whole lot, but
We were able to help settle the bill, and we also visited
for a young family on a tight budget, or a pensioner who
Peggy and her daughter at home to make sure they were
has to decide between whether to have a warm meal or turn
comfortable.
their heating on, it’s a princely sum.
This is just one example of how we’ve recently helped
Over a quarter of a million people work within our
someone from the furnishing industry. Every story is
industry and, like a lot of other people, many of them will be feeling the pinch, as will those who have worked and are now retired.
different, and we consider each one. We want every worker within the industry to know that we will be there for them in their time of need. So, how
We go through life with blinkers on, naively thinking that
can you help us spread the word? Well, we have recently
we’re immune to the financial troubles only others have to
updated our charity poster, which now has a very clear
deal with. No-one ever sees themselves getting to the point
message that The Furniture Makers’ Company is here for
where they’ve exhausted all other options available to them
them in times of financial need. You can show your support
and are on the brink of despair.
for the campaign and communicate the message to your
This is where The Furniture Makers’ Company comes
employees or colleagues by putting up the poster on your
in. Our charity has been supporting the welfare of workers
staff noticeboard.
from within the furnishing industry for more than 100 years. Today we support current or former employees who have fallen on hard times by providing grants and other
Jonny Westbrooke is chief executive
financial assistance. These grants could be for essential
at The Furniture Makers’ Company
house repairs, help with the cost of making hospital visits,
(www.furnituremakers.org.uk), the
or even a respite break.
furnishing industry’s charity. For more information about applying
Take Peggy’s story, for example. Peggy lives with her daughter Sharon and dog Joey in their bungalow. Sharon
for a welfare grant, contact
is dependent on her mother, whose husband, Ron, died 12
welfare o�cer Robin Lomas on
years ago, at the age of 83.
welfareo�cer@furnituremakers.
Peggy had worked at a furniture shop in High Wycombe,
org.uk or by calling 020 7256 5558.
Media Partners
Furniture News enjoys partnerships with a wide range of key global and national institutions and exhibitions Exclusive UK member
Furniture News supports the aims and objectives of ACID (Anti Copying In Design) which is committed to fighting intellectual property theft
Official media partner
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21/12/2017 18:04
SectionA.indd 8 HighgroveJan18.indd 1
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For more information call 01282 851 111 or visit rest-assured.co.uk
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SectionA.indd 11 JohnSankeyJan18.indd 1
21/12/2017 14/12/2017 18:04 10:27
12 | News
Brits to fly the fabric flag Six British companies will mix with some of the best European fabric producers at the two-day London Fabric Show, to be held on 26th and 27th February at Chelsea FC in Fulham. Three Lancashire companies – British Velvets, Art of the Loom and Clarkson Textiles – will show new designs, while Yorkshire-based Abraham Moons & Sons and Mobus will bring new collections to the show. From the South, the Gloucestershire-based Warwick will offer new designs for domestic and commercial interiors. Joining them are 30 companies from Belgium, Spain, Italy, Turkey and Germany. Registration is now open. W londonfabricshow.uk
Hilding Anders buys Feather & Black The majority of bedroom furniture
Feather & Black in administration with
retailer Feather & Black has been sold
a view to finding a purchaser for the
to Hilding Anders International (HA
business as a going concern, so we
Group), securing 104 UK jobs.
are delighted that we have been able
Under the terms of the sale, Hilding
business and over 100 employees who
20 stores, saving 104 of the 123
work for the retailer.
employees across the business. Three
The Furniture Makers’ Company is inviting individuals to join it and 2 Rifles, the company’s military affiliate, on a 100-mile sponsored trek of the West Highland Way in 2018. The challenge will take place from 21st-26th April, and will see 15 participants walk 15-30km per day as they make their way from Milngavie in Greater Glasgow to Fort William – the
“The majority of the stores have been
stores – and five concessions within
sold to one of the best-known brands in
Multiyork stores – will be closed, but the
the bedroom furniture sector, securing
Feather & Black brand will continue to
the future for Feather & Black and a
have a presence on the high street.
large number of its valued employees.
Although HA Group is a productsbased company, where necessary it also has retail activities to support the
This is a tremendous result for the business.” Pepyn Dinandt, HA Group chairman
growth of its portfolio. It boasts 26
and group CEO, comments: “I am very
brands, together with a private label
excited by this opportunity to re-enter
offering, and is focused on 21 core
the UK market with Feather & Black.
markets, with sales in over 60 countries.
We will build on Feather & Black’s solid
In Russia and China, the group has some
platform and grow the business across
1160 directly-operated and franchised
both stores and ecommerce. We will
branded retail stores.
continue with Feather & Black’s current
Allan Graham, joint administrator,
Walking the West Highland Way
to secure a future for the brand, the
Anders has acquired 17 of the retailer’s
customer and product positioning whilst
Duff & Phelps, says: “The joint
also looking at further ways to improve
administrators continued to trade
our productivity and profitability.”
Bed overhaul impacts Carpetright sales Carpetright’s results covering the 26
Wilf Walsh, chief executive, says:
weeks ended 28th October 2017 saw UK
“The first half has undoubtedly been
LFL sales increase by +0.7%, with “solid
challenging. Consumer confidence
growth” of +1.9% in the core flooring
remains fragile and we continue to
categories, offset in part by reduced
manage the impact of intensified
bed sales, which Carpetright says were
competition.
impacted by the clearance of discontinued lines as the entire range was changed. Underlying operating profit was just
“We have made pleasing progress in our core flooring business in the UK - LFL sales are up, more than half the UK store
£3.6m (£4.9m in H1), reflecting the
estate has now been refurbished, and
impact of that clearance and higher store
our customer service metrics have been
payroll costs.
improved significantly.”
gateway to Ben Nevis. Jonny Westbrooke, CEO of The Furniture Makers’ Company, says: “The West Highland Way walk is perfect for anyone looking to undertake a challenge in 2018 or simply shed a few unwanted pounds following the revelry of Christmas. “We are absolutely delighted that it will be supported by 2 Rifles, which will give an excellent opportunity for participants to meet with soldiers, get fit and raise funds for their industry charity.”
SectionA.indd 12
Kobe strengthens sales team Luxury fabric specialist Kobe has welcomed Emma Staff as its new London and Home Counties account manager, where she will be responsible for both the Kobe and Essente brands. Emma, who previously worked as an area and national account manager within the soft furnishing and interiors industry, will be responsible for Kobe’s retail clients. She says: “I am delighted to be joining the business. The company supplies some incredible fabrics and I’m looking forward to forging relationships with customers, old and new.”
21/12/2017 18:04
News | 13
Land of Beds expands into Greater Manchester
Hafren’s founder passes away Independent retailer Mike Morgan, founder of Hafren Furnishers in Mid Wales, passed away on 9th December. Mike founded Hafren Furnishers in 1965 while working the local milkround, where he earned the nickname Mike the Milk. His entrepreneurial skills helped the business’ growth in the region, and Hafren now operates from one of the largest retail showrooms in the country. Mike has been a respected industry figure for the last 50 years, supported by his wife Anna. His three children, Paul, Charlotte and Tim, all play an active role in the business.
Following a record-breaking Black
essence of a business that was well-
Friday performance, retailer Land of
loved by the community it served, while
Beds officially opened its third store, on
completely refitting the premises and
Ellesmere Road in Pemberton, Wigan in
introducing new technology to offer
November, marking its expansion from
customers choice, convenience and the
Cheshire into Greater Manchester. The
most competitive prices on big brands
new showroom also heralds the addition
such as Hypnos, Sealy and Silentnight,”
of new product lines, including bedroom
says MD Mike Murray.
furniture from some of Britain’s top manufacturers. Land of Beds has retained staff from
The new-look store is the company’s biggest yet. Spread over 9000ft2 and three floors, there are more than 100
the former Abbott & Smith premises, as
beds on the shopfloor. Staff are kitted
well as creating new jobs both on site
out with tablet devices and are able to
and at its head office.
process pay-monthly applications in
“We have worked hard to keep the
under 10 minutes.
Wigan Warriors extends Sealy sponsorship deal Sealy UK has renewed its sponsorship deal with rugby league club, Wigan Warriors, which will see the bed manufacturer become one of the club’s
New management at John Lewis
official 2018 kit sponsors and an Official Major Club Partner. In a continuation of its ongoing
Simon Coble has been appointed to
the partnership. Ed was formerly the
World of Sport campaign, the bed
the role of trading director at John
retailer’s buying director of fashion for
manufacturer will continue to work
Lewis, where he will be responsible for
three years.
closely with the players to ensure all
the buying and merchandising teams.
Finally, Andrew Murphy has been
sleep needs are attended to, while
Simon joins from The Body Shop, where
lined up as the company’s next chief
strengthening its working relationship
he was MD for the UK, extending his
information officer (CIO). Currently
with the club, its partners and fans by
responsibilities to Europe and North
group productivity director for the
delivering an engagement programme
America since the end of 2016. Prior to
partnership, Andrew will take up the role
of match day initiatives.
this he was chief executive at Uniqlo
on 1st February, replacing Paul Coby who
for five years, and spent 13 years with
will leave at the end of April after almost
Housby, says: “Our philosophy of
Arcadia.
seven years.
helping people achieve a good night’s
Ed Connolly takes up the newly-
Andrew joined the John Lewis
Sealy’s marketing controller, Holly
sleep is shared with the players and
created post of director, Partnership
Partnership in 1992, and has performed
management, who all understand and
Strategy, in which he will be responsible
roles in store management, operational
have seen first-hand the value and
for shaping and developing the long-
development, retail direction and
major impact a restful night’s sleep can
term direction and sustainability of
productivity.
have on both the body and mind.”
SectionA.indd 13
21/12/2017 18:04
furniture
14 | News
Furniture Village financials reflect long-term investment Furniture Village has released details of
GDP growth prospects for the UK, as
April 2017, with order intake growing
outlined in the recent Autumn Budget,
by over 10% to nearly £300m, driven by
were a stark reminder of the combined
uplifts in both LFL store volumes and
impact of inflationary pressures and an
online, along with significant increases
allied reduction in real wage growth on
from new stores.
both disposable incomes and business
After opening three new stores during
New appointment to lead Swan’s ecommerce offer Multichannel retail solution provider
CEO Peter Harrison says: “The muted
strong results for the year ending 2nd
and consumer confidence, these factors
2015/16, a further seven were opened
hardly contributing to a buoyant retail
during the 2016/17 financial year – a
market.
significant 25% uplift in the number of
“Without doubt, the trading
stores, from 40 to 50 in just a two-year
environment is set to become more
period. Furthermore, two new stores in
challenging and, as ever, we must
Chelmsford and Rugby are due to open in
leverage the significant investments
the 2017/18 financial year.
made in recent years in stores, online and in our systems to increase
Swan Retail has appointed Mike Byrne
The retailer says that this growth
to lead its new ecommerce and digital
has necessitated a step change in the
productivity and efficiencies, and
marketing services team.
infrastructure and allied operating cost
continue to grow underlying profitability
base of the business, with additional
and cash, whilst remaining true to our
within the industry, focused on the
costs also associated in the short
ethos of ‘doing it properly’.”
furniture sector. He will help promote
term with the launch of a new online
and manage the team of creative web
platform during the year and a major
developers and digital marketing
ongoing project to replace its ERP
services to extend the traditional
system.
Mike has over 10 years’ experience
functionality of Swan’s furniture retail solution. Mike says: “I am very excited to
These factors led to a commensurate fall in underlying trading EBITDA to £6.6m, yet the retailer says that
join Swan as they take the leap into
the investment in both new stores,
digital retail. I feel that the new
online and in the new ERP system will
products and services will enhance the
facilitate “much improved efficiencies
current application offering, enabling
and profitability” in the years ahead.
our customers to take advantage of a
The closing cash position was
complete end-to-end omnichannel
£16.7m, after investment in fixed
solution to help future-proof and drive
assets of £10.7m, with the business also
their business forward.”
remaining bank debt-free.
Unparalleled variety
Simba clinches £40m of funding
Demand for space at this year’s imm cologne – taking place from 15th-21st
Simba, which produces the Simba Hybrid
Cox, says: “By the end of 2017, we
January at the Koenlmesse showground
mattress, has completed a £40m Series B
will have presence in over 20 global
– has surpassed expectations,
investment round. This comes as Simba
retail outlets and will have achieved
driven by a significant increase in
moves to profitability in the UK and
+350% YoY revenue growth. We’re
registrations from outside of Germany.
France, and takes the total raised by the
also on course for profitability in our
The fair’s organiser expects over 1200
sleep brand to £58.5m.
core markets in early 2018 as well as
exhibitors be present – over 70% of which are international. Buyers will encounter an
The funding – derived from: Lombard Odier, Wharton Asset Management; Nigel Wray (formerly Domino’s Pizza;
exponential growth in the large £10b US and £11b Asian markets.” Investor Nigel Wray says: “In my long
unparalleled variety of international
Saracens; Prestbury Investment Holdings;
career I have honestly never seen sales
companies from all interior product
Franchise Brands; and led by new backer,
growth like this. In my opinion, a great
categories and price brackets across
Atami Capital – will be used to accelerate
brand called Simba is being formed, with
11 show halls, covering all aspects of
the brand’s global expansion.
sales across the world to well-known
home living.
SectionA.indd 14
CEO and co-founder of Simba, James
retailers, online and offline!”
21/12/2017 18:04
TCSJan
furniture News Adverts.qxp_Layout 1 08/12/2017 11:48 Page 2
WE ASKED YOU
WHAT A DO YO AT Y YOU OU WA WANT ANT MOST FROM OUR UPHOLSTERY RANGE? YOU SAID
LOTS OF OPTIONS ALL SOFAS MODELS NOW FULLY MODULAR View our Amazing Show Specials at the
JANUARY FURNITURE SHOW W
Hall 4 - Stand B20
NEC N EC 21 2 1-2 JAN 21-24 20 01 2018
TCS - Solely Committed to o Serv Serving r ing Independent Retailers rv Telephone: 00353 429 351 351 info@tcsimports.com | www.tcsimports.com * T’s & C’s Apply
the complete service
The Complete Service
SectionA.indd 15 TCSJan18AfterNewsPages.indd 1
The Carpet Specialists
SERVICE QUALITY VALUE 21/12/2017 08/12/2017 18:04 14:56
16 | News
New staff members bolster FIRA FIRA International has bolstered
accordance with recognised standards
its furniture testing team with the
and in line with the UK Accreditation
appointment of a customer service
Service (UKAS) general quality
co-ordinator, and, due to expansion, a
requirements, as FIRA International is a
flammability technician.
UKAS-accredited testing facility.
As customer service co-ordinator,
New sales and marketing director for ercol ercol has announced the appointment of Daniel Sugrue to its executive team as sales and marketing director. Reporting to Nick Garratt, ercol’s MD, Daniel brings more than 20 years of retail experience to the business. For the last three years, Daniel has been UK sales director for Jazwares, where he has delivered sales growth through a number of major retailers. This senior appointment signals a clear strategic intent for developing the brand and growing the ercol business. Daniel will head up the sales, marketing and customer service teams at ercol and will be based at the company’s Princes Risborough factory and showroom location.
Also joining the FIRA International
Lorna Middlewood is responsible for
team is Vanessa Mitchell, who has
leading and developing the Testing
joined as flammability technician.
Services Customer Service Team, and is
Vanessa’s main role will be testing
the main point of contact for clients who
products to specific schedules within the
are within the testing process.
Furniture and Furnishings (Fire Safety)
Lorna will also ensure that the team’s administration is carried out in
Regulations 1988 (as amended), and also to non-domestic requirements.
All roads point north The 40th annual Northpoint show
to relaxing and being entertained at
returns to the Royal Highland Centre,
the annual SFRA Presidents Dinner,
Ingliston, Edinburgh from 28-30th this
taking place on the Monday night at the
month.
Edinburgh Marriott.
Last year the event, which is organised
BBC Radio 4 presenter and comedy
by the Scottish Furniture Representatives
writer Alfie Moore is this year’s after-
Association (SFRA), attracted 233 buyers,
dinner speaker (photograph courtesy
and the 2018 edition is set to attract even
of Tony Briggs). Best known for his
more visitors, as many SFRA members
distinctive niche as a serving police
have taken on larger sales territories
sergeant, Alfie will offer his insights
incorporating parts of England and
into life at the front-line of the force,
Ireland, so many retailers from these
and was recently commissioned by BBC
areas now visit the show.
Radio to create a further series of his hit
Buyers and exhibitors can look forward
comedy show, It’s a Fair Cop.
Record-breaking numbers attend French event The sixth edition of Espritmeuble, which took place in Porte de Versailles last month, recorded record footfall – more than 4000 visitors on the Monday alone, and a total of 10,781 over the four days of the show, marking an increase in visitor attendance of 6.6% YoY. The theme chosen for this edition of Espritmeuble was Tomorrow’s Store, which attempted to demonstrate how sales optimisation and customer relations technologies can improve customer experience. The prize for most striking stand went to debut exhibitor, Aquinos.
SectionA.indd 16
21/12/2017 18:04
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ER NER
UM PTIONS
ENGINEERED FOR COMFORT
Specialising in furniture crafted from the highest-quality leather, Hydeline Furniture has consolidated its position as a genuine player in the UK furniture market, achieved revenue growth of 2.5 times year-on-year and is establishing a presence in many of the leading stores across the UK and Ireland. Yet this is only the beginning. After a successful year in 2017, Hydeline is set to return to Stand 5-C15 at The January Furniture Show in 2018 with stunning new models, and technology and options to complement existing ranges.
Building on the success of the Hydeline brand is vital. Our team of regional agents provide retailers throughout the UK and Ireland with training and, from 2018, the option of in-store merchandising material and galleries.
Expanded options and designs for 2018 • • • • •
Additionally, a selection of our existing lay-flat reclining models are available from UK warehouse stock; this includes the eminently successful Boston and Trisha with Comfort Plus and Dakota and Dallas ranges with Ultimate Comfort.
Exclusive ‘new-to-Hydeline’ fabric options A traditional-styled fabric range of sofas Four beautifully-styled static models An exquisite ‘Vintage Leather’ range Expanded selection of top-grain leathers
Ergonomic and stylish Verona sets the standard Combining elegance and ergonomics with state-of-the-art technology, the Verona collection was introduced at Shanghai Expo 2017 to great acclaim. Compact and stylish, Verona recliners feature a new wall-hugging mechanism which, even when fully reclined, requires only 4.5cm wall clearance - more than half that of our nearest competitors. Available as a 3-seater, 2-seater, recliner and corner group, this sets the benchmark for Hydeline recliners going forward.
Superior quality and comfort Quality is at the core of Hydeline’s product offering. Each Hydeline sofa is designed and manufactured using the best materials - a unique seating system featuring foams of varying densities encapsulating a pocket sprung system, braced serpentine springs and memory foam to give an unrivalled level of comfort. Hydeline offers an impressive 5 year warranty with the latest Leggett & Platt mechanisms and OKIN motors and components. Innovative power packages
With the potential to set new standards for riser recliners in the UK, is the Verona Riser Recliner. Its dual-arm construction provides additional stability and superior aesthetics, while it can be further enhanced with Comfort (2 motors), Comfort Plus (3 motors) or Ultimate Comfort (4 motors) power packages. Distinguished Buckingham Collection
Hydeline currently offers the most comprehensive and innovative power reclining options on the market. With three power packages available: from the standard power recliner of the Comfort package, adjustable headrests of Comfort Plus to the Ultimate Comfort option featuring adjustable lumbar support and memory functions among other features. A Hydeline sofa is truly ‘engineered for comfort’.
Hydeline is proud to showcase the best-selling model at Shanghai Expo 2017, the chesterfield-styled Buckingham. Designed specifically for the UK market, the distinctive 3.5-seater centrepiece, exquisite 2-seater, wing chair and tufted footstool all comprise an improved seating system. This collection is available from our ‘Vintage Leather’ range.
A unique supply chain is a key factor to success One of the key factors to the success of the Hydeline brand is also its unique supply chain, a structure that has been extremely successful for the company in the US and Canada for over 20 years. From our administration and customer service department in Milton Keynes, orders are followed from manufacture through to delivery, ensuring a streamlined service.
Alongside the Buckingham will be several static models showing for the first time in the UK. All incorporate over 80% duck feathers in the back and seat cushions and use the finest leather. We believe a Hydeline sofa will be the most comfortable sofa you will ever experience. But you need to see for yourself. Hydeline is exhibiting on Stand 5-C15 at The January Furniture Show, 21-24 January 2018.
HYDELINE POWER PACKAGES COMFORT
COMFORT PLUS
Power Recliner SUPERIOR QUALITY
POWER RECLINER
Power Recliner
USB CHARGING SOCKET
COMFORT PLUSPOWER HEADREST RECLINER
USB Charger Socket SUPERIOR QUALITY
USB CHARGING SOCKET PREMIUM LEATHER OPTIONS
COMFORT PLUSPOWER HEADREST RECLINER ONE-TOUCH CLOSE
ONE-TOUCH CLOSE
SUPERIOR QUALITY
LUMBAR PREMIUM SUPPORT LEATHER OPTIONS
CUSTOMER
UK STOCK
FOCUSED SectionA.indd 18 HydelineJan18Advertorial.indd 1 PREMIUM LEATHER OPTIONS
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COMFORT PLUS POWER HEADREST RECLINER
COMFORT PLUS POWER HEADREST RECLINER
ONE-TOUCH CLOSE
VALUE FOR MONEY
COMFORT PLUS POWER HEADREST RECLINER MEMORY FUNCTION
SUPERIOR CUSTOMER CUSTOMER SERVICES FOCUSED
MEMORY FUNCTION
UK STOCK
LUMBAR PREMIUM SUPPORTLEATHER OPTIONS
LUMBAR PREMIUM SUPPORTLEATHER OPTIONS
USB CHARGING SOCKET
LUMBAR PREMIUM SUPPORTLEATHER OPTIONS VALUE FOR MONEY ONE-TOUCH CLOSE
SUPERIOR QUALITY
SUPERIOR QUALITY
USB CHARGING SOCKET
USB CHARGING SOCKET
COMFORT PLUS HEADREST
ONE-TOUCH CLOSE
MEMORY FUNCTION
CUSTOMERLUMBAR FOCUSED SUPPORT
UK STOCK
ONE-TOUCH CLOSE
MEMORY FUNCTION
LUMBAR SUPPORT
CUSTOMER FOCUSED
UK STOCK
VALUE FOR MONEY
COMFORT PLUS PREMIUM HEADREST LEATHER OPTIONS
Comfort Plus Headrest
MEMORY FUNCTION
SUPERIOR QUALITY
USB CHARGING SOCKET
POWER RECLINER
ONE-TOUCH CLOSE
COMFORT PLUS PREMIUM HEADREST LEATHER OPTIONS MEMORY FUNCTION
SUPERIOR CUSTOMER CUSTOMER SERVICES FOCUSED MEMORY FUNCTION
ONE-TOUCH CLOSE
LUMBAR SUPPORT
LUMBAR SUPPORT UK STOCK CUSTOMER FOCUSED
USB CHARGING SOCKET
MEMORY FUNCTION
VALUE FOR MONEY UK STOCK
COMFORT PLUS HEADREST MEMORY FUNCTION
LUMBAR SUPPORT
Memory Function LUMBAR SUPPORT
Lumbar Support
SUPERIOR NATIONWIDE INNOVATIVE CUSTOMER SERVICESDELIVERY DESIGNS VALUE FOR MONEY
COMFORT PLUS HEADREST
One Touch Close
USB CHARGING PREMIUM COMFORT PLUS ONE-TOUCH SOCKET LEATHER OPTIONS HEADREST CLOSE SUPERIOR QUALITY
POWER RECLINER
SUPERIOR QUALITY
ONE-TOUCH CLOSE
SUPERIOR QUALITY
USB Charger Socket
Comfort Plus Headrest
LUMBAR PREMIUM SUPPORT LEATHER OPTIONS
USB CHARGING SOCKET
MEMORY FUNCTION
SUPERIOR QUALITY
Power Recliner
USB Charger Socket
MEMORY FUNCTION
SUPERIOR QUALITY
POWER RECLINER
ULTIMATE COMFORT
SUPERIOR CUSTOMER SERVICES
VALUE FOR MONEY
SUPERIOR CUSTOMER SERVICES
SUPERIOR CUSTOMER SERVICES QUICKER DELIVERY DATES
PRECISION ENGINEERING
21/12/2017 18/12/2017 18:04 10:45
HALL 5 STAND C15 ENGINEERED FOR COMFORT
Verona
One of a kind. Setting new standards.
• Only 4.5cm wall clearance • Dual-arm riser recliner
• Enhance with power packages
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5 YEAR AR
11 Erica Road, Stacey Bushes, Milton Keynes, MK12 6HS
D E S I G N
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t: +44 (0) 1908 968 228 e: info@hydeline.co.uk
T E C H N O L O G Y
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www.hydeline.co.uk
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21/12/2017 18/12/2017 18:53 10:44
20 | Interview
Against the grain Do great minds really think alike? History teaches us that it’s usually those who go their own way that leave the biggest mark. In an exclusive interview, Paul Farley talks to Jason Tyldesley, the retail pioneer behind Sofology, to discover how he brought a truly unique business model to the UK upholstery market …
“A lot of people told me it couldn’t be done – that the market required tactical discounting and promotion”
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Interview | 21
When Mary Portas went undercover in
Due to a registration oversight, DFS-
Rising turnover and sizeable
the world of sofa superstores back in
owned retailer Sofa Workshop quickly
investments helped offset the costs
January 2011, she could barely contain
issued a challenge against Sofaworks,
associated with establishing the retailer’s
her disdain for the sector, describing it
claiming that the brand name infringed
new identity, and its store estate grew.
as “one of the worst retail industries”
its own. In a two-day hearing in 2015, the
she’d worked in, full of misleading sales
ruling went against Jason.
promises and well-rehearsed spiel from
Then, in August last year, the company took another turn, when DFS – which
“This judgement makes no sense
had previously challenged the brand’s
shop assistants that would “say anything
to us,” complained Jason at the time.
name – announced it was purchasing
to get their commission”.
“How could Sofaworks ever benefit
Sofology for £25m, plus a multiple of its
from pretending to be a smaller retailer?
underlying EBITDA (to a maximum of
accused one adviser of encouraging her
Why would a salmon pretend to be a
£105m). The deal between the two sofa
to commit insurance fraud (a portrayal
stickleback in order to swim up the
retailers was greenlit by the Competition
which media regulator Ofcom later ruled
river?”
and Markets Authority, and the company
The future Queen of Shops even
as unfair). Only one business came out on top – the Lancashire-headquartered CSL Sofas, which granted Mary access to its inner workings, and proposed a customer-centric, single-price business model which flew in the face of accepted practices.
became part of the upholstery giant at
“We are not a bed retailer, and we’re not going into the bed market”
“A lot of people told me it couldn’t be done, and that the market required
the end of November. In the weeks and months surrounding the acquisition, speculation was rife. Why would DFS choose to buy a competitor whose store locations and product appeared to mirror its own? And what was the meaning behind the leaked promotional materials for a new bedding
One costly rebrand later, and Sofology
brand, Sleepology?
tactical discounting and promotion,”
emerged. “Finding the right descriptor
says Jason Tyldesley, who was appointed
for what we do was one of the pivotal
customer-facing transparency, but he’s
CSL’s MD at the tender age of 24, and, in
moments in driving our business
tight-lipped when it comes to corporate
2013, rebranded it Sofaworks to reflect its
forward,” says Jason, who contends that
dealings.
move away from sales to ‘everyday low
the new moniker is a perfect reflection
prices’.
of the brand’s ethos. “It resonated with
in the market, but we are certainly
customers faster, harder and better – and
not related to DFS in terms of offer or
we’ve only grown since.”
product,” says Jason. “There are certainly
Jason may be concerned with
“We might complement each other
no structural changes planned. It just makes total strategic sense for us to carry on what we are doing – but it also makes great sense for Sofology to be part of a bigger group.” And the bed brand rumours? “There is a trial, and we own a brand name – but we are not a bed retailer, and we’re not going into the bed market,” states Jason. Amid such speculation, it’s easy to overlook the most compelling reasons for the acquisition. Sofology is undeniably one of retail’s hottest prospects right now – mainly because it’s built on differentiation. While Mary Portas was lambasting the sector for putting commission before the customer, Jason was striving to do the opposite. As part of the company’s mission to offer the best possible customer experience, it scrapped commission and tactical pricing, while implementing some of the most cuttingedge technologies in UK retail. “We’ve had to pull the whole idea apart and make some very difficult decisions,” Jason explains. “None of these building blocks have been easy to establish, and
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22 | Interview
Sofology’s Kircaldy showroom opened in August
some of them are counter-intuitive. It
Portas’ take on a sector striving to make
no wonder more than two in five of them
can be really hard to marry the notions of
a sale, whatever the cost.
end up feeling buyer’s remorse.”
commercial gain and helping customers get the right result.” Surveys conducted by Sofology
“What’s more important – finding
Out went promotions and commission-
a sofa that you’re going to love for the
hungry sales staff, and in came a highly-
next 10 years,” asks Jason, “or picking
formatted model built around customer
revealed that an astounding 43% of us
up whatever’s on discount today? By
experience. In-store ‘Sofologists’ take
feel we have bought the wrong sofa, and
leading with promotions, the market
each customer through what Jason calls
would have bought a different model had
distorts the customer’s perception, and
the ‘magic six’ test – which covers style,
we been better informed. It’s an alarming
they end up believing that the criteria for
colour, comfort, room plan, maintenance
statistic, and one that tallies with Mary
buying a sofa is discount or deadline. It’s
and durability – to establish who they are, and when, where and how they’re going to use the product.
Sofology, North Shields – each roomset features a 36in touchscreen for ultimate order flexibility
“It’s fine to have a direct path to purchase if you’re buying a loaf of bread,” says Jason. “But you’re going to have to live with your sofa for seven-10 years. And there are so many points of difference – people come in many shapes and sizes, and have different requirements, ways they want to sit, families, kids, pets, rooms and homes. “We offer a very sophisticated build, which takes care to create an experience that has a lot of informed and empowered choice built in from the very beginning, and takes the customer on a journey that they thank us for at the end.” And are all customers happy to be taken on that journey? “I once bought a really high-powered sports car,” Jason
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Interview | 23
recounts. “I had two kids, and it didn’t
the way with useful added extras. Within
retail, and the customer journey it offers
have back seats – but I wanted the car.
the upholstery market I think it’s much
is empowered by numerous innovative,
Was the purchase sensible? No. Did I still
more about empowering better decisions,
award-winning technologies.
want it? Yes. We’re not here to be the fun
so we work very hard to make sure our
police – but we want to make sure that if
customers find the right product.”
you buy something that may not match your environment, or the way you want to use it, you do so knowingly.” His method clearly works, as customer satisfaction with Sofology is high, reflected in a five-star Trustpilot
keep the company ahead of the game. He
“We were designing for iPads before the iPad was even released”
rating, “amazing” NPS scores, and a
“We look at everything we do from the
personally built a tablet PC application that CSL employed as far back as 2005. Unsurprisingly, the retailer was the first in the sector to use iPads for taking orders in-store. Says Jason: “We were designing for
“significant” reduction in returns over the years.
Jason’s background as a systems analyst and programmer has long helped
iPads before the iPad was even released!” Jason likens the experience to visiting
My background has helped me conceive
a traditional gents outfitters – the
a vision in which we help customers
customer’s perspective, and sometimes
customer is asked where they’re going
at every touchpoint, through every
that means making the buying journey
and what effect they want to achieve,
channel.”
longer and less direct, and offering them
and is then offered a suit that matches
better quality information so they can
their needs. “Really, that’s what we do
infrastructure to support the delivery of
make a better decision,” says Jason.
at Sofology,” he says, “but in a slightly
its industry-leading digital experience.
more sophisticated, tech-heavy way!”
Its website and mobile application feed
That’s a modest way of putting it.
into the stores, which now incorporate
“I’m focused on customer experience – format, and consistency. The journey
Sofology has built a huge technological
needs to have a beginning, middle and an
Sofology actually boasts one of the most
36in touchscreen stations at every room
end, and to delight the customer along
advanced omnichannel platforms in UK
set, upon which customers can explore
Sofology, Wednesbury – and a sign reiterating the ‘no pressure’ promise
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Interview | 25
and specify their order from the retailer’s 270,000-plus SKUs. They can build a basket in-store, on their mobile or online at home, and will enjoy a friction-free journey whichever
“If the average customer spends about four weeks in the sofa purchase cycle, the value of making that journey joined-up is huge”
combination of channels they opt for. “It’s all about empowering customers to make great decisions, and removing the risks of failure in the sales process,” says Jason.
explains Jason. “They don’t need to come back to the store.”
“Identifying a customer and following up on their interest actually offers pretty
Conversely, baskets built at home can
low gain from furniture retail point of
be made visible to the in-store sales
view,” Jason explains. “But if you take
teams. “Two people can be sat at home
the fact that the average customer spends
application that tracks customers’
and build a basket on their mobile, while
about three to four weeks in the purchase
journeys to within 10cm2, from the
a Sofologist enters their details, responds
cycle for a sofa, the value of making that
moment they enter the store. Each
to their comments, and helps them better
journey joined-up is huge.
sofa the customer sits on is added to a
understand the products.”
The latest development is a partner
‘recently viewed’ selection, from which
A centralised view of data – customer
“You only have to visit one retail park to see 300 to 400 sofas – how are
favourites can be highlighted. With or
and order – enables Sofology to deliver
you going to remember what you saw
without the help of a Sofologist, they
“some of the most sophisticated in-
and where? With the help of our new
can build a basket in-store that can be
journey marketing known to man”, states
partner platforms, we can communicate
completed at home afterwards, after
Jason. And while leading retailers have
helpful content to stay front-of-mind
they’ve checked that the colours and size
begun to use Big Data for the delivery
throughout your journey, and be there
fits their requirements.
of personalised marketing, Sofology’s
when you need us.
“They’ve got ultimate flexibility in how they edit that basket and transact,”
model offers the big-ticket item seller even greater opportunity.
“If we’re offering a low-pressure model, with no commission, deadline or tactical advertising, this capability makes a massive difference.” Such innovation would have little impact without an audience to fuel it, but Jason’s team has always worked hard to build a brand that customers can relate to. Consequently, Sofology punches well above its weight when it comes to marketing. “From a percentage of turnover point of view, we are a minnow when it comes to marketing,” says Jason. “We spend less than half on media compared to our next-biggest competitor.” The difference is that Sofology puts brand proposition before tactical discounting. “Rather than urge the customer to buy today instead of tomorrow, or during some sort of celebratory promotion, the marketing we’re doing is more about raising the value of the sofa in your life,” says Jason. Many people’s first glimpse of the brand was through its sponsorship segments on Channel 4’s reality TV show, Gogglebox, in which families and friends react to the latest programming highlights from their living room sofas. “Gogglebox has played a beautiful – and efficient – part in putting our brand across on a national level,” says Jason, “and it’s got a great demographic. But in terms of bringing in new viewers it’s not
Sofology, Wednesbury
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as prolific as it once was.” According to Jason, the show’s
21/12/2017 18:53
26 | Interview
Actor Owen Wilson, Sofology’s new TV figurehead
That’s a crucial point. Jason has achieved great things, including a new selling methodology that’s more science than art. He’s enabled Sofology to meet multichannel demand through technological innovation, and employed warm, fluffy personas to relay its offer to a wider audience. But what he’s most proud of is the products that give the brand its foundation – currently six characterful collections of leather and fabric sofas, sofa beds and suites. “Our range has been a labour of love for many years, and we’re still working hard to improve the features and benefits we offer,” he says. “These are exclusive, industry-leading designs, and they’re what’s really driving our business. “It’s one thing to propose that your customer should ‘feel at home on the sofa they love’, but that promise has got to be supported by a product range that’s more detailed, better thoughtout, more comfortable, more interesting and more diverse than anything put forward by the rest of the market.” Jason identified the need to offer something different long before Mary Portas’ investigation. He looked around and saw a well-established business model that no longer resonated with many of today’s consumers, and decided to shake it up. Perhaps it’s this point of difference – and its possible applications – that made Sofology such an attractive
national reach is not necessarily in line with Sofology’s relatively light store distribution. “We have just hit 41 stores,” he explains, “and our coverage is fairly well spread – while all of our main competitors have anything from 50150% more locations.” Consequently, Sofology has retired
“As a new brand – we’re just 19 months old now – awareness and consideration are key challenges”
Neal the sloth in recent months,
proposition for the DFS Group. “Too many retailers look at macroeconomic constraints rather than market opportunities,” says Jason. “I see a market that is huge even if it contracts, and I see a way to exceed the way it delivers the shopping experience, differentiate ourselves and do a better job for customers. I genuinely feel that
replacing the long-serving brand
one of the new models while musing the
we’re operating in a sector where most
mascot with a new face, and taking an
appeal of home and happiness.
of our competitors are sub-optimal,
approach that promises greater market
“I’ve never been as sure about any
and there is an opportunity to take their
penetration. “In terms of spot media,
marketing campaign in my life,”
last year we went quite a long time
enthuses Jason. “Owen Wilson was top
“Yes, we’ve faced challenges over
without any TV support whatsoever, and
of our list because of his broad appeal
the years. But we’ve been brave, made
we actually grew the business,” says
– he’s very laid-back, comedic, and
difficult decisions, and stepped into
Jason. “But as a new brand – we’re just
well liked by both men and women. He
the unknown. That’s what I’m like, and
19 months old now – awareness and
reflects the low-pressure, relaxed way we
that’s what Sofology is like.
consideration are key challenges for
operate as a brand.
Sofology, so we need to reach a broader segment than ever before.” Sofology’s new ads feature Hollywood actor Owen Wilson, who sits back on
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“He just fits Sofology and everything it
market share.
“But we are shopkeepers first and foremost – and we’re just trying to
stands for – it’s transparent, it’s honest,
make sure our customers can find what
but, most importantly, it’s product-
they need.”
first.”
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21/12/2017 18:53
SatraJa
Furniture testing and certification Extensive modern test facility Technical advice and expertise ISO 17025 UKAS Accredited Excellent customer service
www.satra.com furniture@satra.com Tel: +44 (0)1536 410 000 SectionB use.indd 1 27 SatraJan18.indd
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New for 2018 ...
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Daylesford Painted & Satin Oak
See us at the January Furniture Show - Hall 4, Stand E50
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See us at the January Furniture Show - Hall 4, Stand E50
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Relax/Recharge render by Six N. Five
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Interview | 33
Crowded house Mankind is fast becoming an urban species, and Caroline Till believes that designers have a responsibility to deliver a more sustainable vision of the future. Paul Farley caught up with the design consultant and FranklinTill co-founder at her studio in Dalston, London to discover how she plans to convey this message at Heimtextil this month … Urbanisation is inescapable. By 2050, 66% of the world’s population will live in towns and cities, according to the UN. Whether this outlook leaves you feeling excited or claustrophobic, it’s time to face up to the design implications of our changing living spaces. Given that our populations are growing faster than the resources needed to house them, how can we expect to occupy environments that are conducive to happy, healthy lives? “We’re still stuck in the make-anddiscard model, and I’m concerned that many of today’s specifiers and designers aren’t seeing the big picture,” says Caroline. “By harnessing material innovation and sustainability, the designer can be an agent of radical change – but unless it’s inherently sustainable, I don’t see there being much of a future to speak of.”
Caroline Till
Caroline co-founded research and design studio FranklinTill together with Kate Franklin in 2010. Her team has since worked with notable clients such as Samsung, Ikea, Channel 4 and the Crafts Council, and through its work FranklinTill has always strived to bring a more scientific and contextual level of insight to its findings than your average trend forecaster, drawing on the socioeconomic and technological factors influencing changing consumer tastes and trends in materials and colours. “The power of colour is pretty underutilised in the design world,” says Caroline, who refers to a project she recently covered in FranklinTill’s inhouse magazine, Viewpoint Colour. She
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“We’re still stuck in the make-and-discard model, and I’m concerned that many of today’s specifiers and designers aren’t seeing the big picture”
to the findings by applying cognitive neuroscience, developmental psychology and vision science. From a sample of over a million respondents, a hue somewhere between blue and green emerged as the stand-out choice. But why? “The hypothesis has always been that blue is the world’s favourite colour,” says Caroline. “We didn’t want to lead people to an answer, but we did want to test whether it was true, and ask why.
explains how paper merchant GF Smith
“We may think our colour choices
conducted a global survey to identify the
reflect our personal identities, or echo
world’s favourite colour, and how The
feedback loops in our society, but it’s
Sussex Colour Group brought context
emerging that much of the way we
21/12/2017 18:53
34 | Interview
Greenhouses created by Space Encounters within Joolz’ headquarters in Amsterdam help staff get closer to nature
“By harnessing material innovation and sustainability, the designer can be an agent of radical change” perceive colour is innate, and that has
context while provoking discussion of the
and growing social pressures, it can solve
wider trends shaping our future.
some of the biggest problems of the 21st
“We’ve had almost complete autonomy this year,” says Caroline, who last
century.” During her research, Caroline
curated the project back in 2014, “and
discovered that nine out of 10 people on
it feeds into lots of threads we’ve been
the planet now breathe polluted air, and
working on.
that the average American dwelling has
“Sustainable design is integral to our
downsized by 7% since 2009. Perhaps
studio’s ethos. We’re always looking at
most worrying is the revelation that
material innovation, and how, as we’re
urban waste is now growing even faster
confronted with diminishing resources,
than the rate of urbanisation.
huge implications for how we behave as trend forecasters.” FranklinTill is bringing its unique approach to bear in an experiential installation at Heimtextil, taking place in Frankfurt from 9-12th this month. Designing for an urban future is at the heart of this year’s Theme Park segment, which promises to bring to life the lifestyle, colour and material trends of the inexorable movement towards urbanisation, and, in doing so, offer comment on long-term changes in consumer tastes and needs. The Theme Park is one of the industry’s richest trend forecasting experiences, and Caroline is confident that FranklinTill’s stewardship of the project this year – entitled The Future is Urban – will put exhibitors’ textiles in
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Kniterate by Gerard Rubio makes custom fashion affordable for small businesses
21/12/2017 18:53
Interview | 35
“When it comes to urbanisation, people always talk about things like
A solution for smaller living spaces – the 13m2 House by Studio Mama, photo by Rei Moon
smart cities and driverless cars,” says Caroline.” For The Future is Urban, we wanted to take a more human, designcentred approach – what do these shifts mean for the spaces being created, how we work, rest and play, and which materials we’re going to need?”
“The capacity for connection in urban environments is incredible” The lifestyle segment of the installation (which ties into the latest design and colour trends) covers four platforms: the Flexible Space, which explores modular and multifunctional environments for ever-smaller living spaces; the Healthy Space, which espouses the benefits of bringing plant life and greenery into offices and conservatories; the Remade Space, a focus on transforming waste and recycling materials into viable resources; and the Maker Space, which looks at how digital manufacturing is driving
“We always wanted to make our
an obsession with provenance and how
more collaborative and personalised
Theme Park as experiential as possible,”
things are made, so we’re employing as
approaches to design.
says Caroline. “Today’s consumer has
many live demos as possible, to impart knowledge through experiences rather than reading.”
The Kungsbacka kitchen by Ikea, developed in collaboration with Form Us With Love, is part of a wider collection of furniture made from recycled products
Visitors will encounter prototype living spaces made of modules that combine storage, sleeping and washing functions. They will be able to consult plant diagnosis experts to discover how to maximise wellbeing in their workplace, or enter a landscape of changing colours and feel how different hues can both relax and recharge the body. They’ll find a library of repurposed materials, and be invited to create their own products at a digital manufacturing station. Finally, they’ll be able to take stock of a curated selection of the new textiles available to buy at the fair, organised within five categories: Relax/Recharge; Perfect Imperfection; Soft Minimal; Adapt & Assemble; and Urban Oasis. The installation is rounded off by a seminar theatre, café and audio tour. “The show’s organisers appreciate that there are two levels of information
SectionB use.indd 35
21/12/2017 18:53
36 | Interview
Eléonore Delisse’s Day & Night Light tackles seasonal affective disorder by shifting from blue to amber over the day
people want from the Theme Park – that
increasingly gentrified part of London,
ramifications cannot be ignored. Driven
they appreciate the larger-scale, spatial
Caroline is acutely aware of how her
by necessity, the macro trends identified
environment and macro socio-economic
environment is changing – both because
in The Future is Urban will impact the
trends as well as learning about the
of and despite the pressures brought
form, colour and material of mainstream
trends they’ll see in textiles and interior
about by overpopulation.
furniture and furnishings sooner than we
spaces in 2018/19,” says Caroline. Indeed, the story told throughout The
“I’ve lived in Hackney, so I’m used to
Future is Urban is that while product
further out to Leyton five years ago, and
design must fall into line with reality, it’s
there’s still part of me that craves a more
often the small changes that can make an
rural environment. But since embarking
impact at the higher level. The problem is
on this project, and meeting some of
that efforts towards the greater good are
the designers working hard to make a
all too easily ignored from day to day.
difference, I’ve really reconnected with
“Sustainability seems so complex,” says Caroline. “People don’t know what
might think.
city life,” she reveals, “but I did move
the city. “It may be symptomatic of the worst
“We’re always looking at material innovation it can solve some of the biggest problems of the 21st century”
constitutes ‘good’ any more, or how they
aspects of the Brexit mentality, but I
can help effect change – it often seems
recently read a list of the best 10 places
“We’re urging the design community
to be more about the brands we buy into,
to bring up children in the UK, and the
to see the bigger picture behind furniture
and how they reflect our agendas.
top three were, predictably, the most
and fashion, and advocating the need
far-flung places imaginable. The reasons
for longevity in what’s created,” states
products so rapidly, we need to start
justifying this selection were so archaic
Caroline.
using more biodegradable materials.
and small-minded.
“If we’re going to continue consuming
We should recognise that provenance
“Conversely, the capacity for
It may not take a crystal ball to see which way the world is going, but the
and longevity can be a more compelling
connection in urban environments is
role design will play in that future is
consumer story than rarity and expense.
incredible. I’ve rediscovered the notion
a little clearer thanks to FranklinTill’s
of cultural engagement – my daughter
efforts.
“That said, as someone who has always tried to practice what I preach,
has been exposed to every cultural
I’m aware that even with the best will in
background, and she’s not even two years
Take a closer look at FranklinTill’s colour
the world that’s sometimes impossible.”
old! It’s so refreshing to be in such a
and material trends in this month’s
diverse environment.”
Designer section (p292).
Throughout the urbanisation movement, social consciousness begins at home, and, as a parent living in an
SectionB use.indd 36
For better or worse, the fabric of society is changing fast, and the
W franklintill.com W heimtextil-theme-park.com
21/12/2017 18:53
Come and visit us at the January Show in Hall 1, A90
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21/12/2017 14/12/2017 18:58 08:44 08/12/2017 11:31:54
38 | Events
PREVIEWS
A GUIDE TO THE UK FURNITURE EXHIBITIONS OF 2018 The time has again arrived to take stock of the many local furniture and furnishings fixtures filling the UK trade calendar. With such a diverse range of exhibitions, large and small, it’s well worth taking the time to work out which to visit …
Somewhat encouragingly, the 2018 show calendar has changed very little from the previous year, aside from the disappearance, integration and relocation of a handful of the smaller events.
January
February Europe’s largest home and gift trade fair, Spring Fair, returns to the Birmingham NEC from 4-8th, with the Volume hall opening a day earlier. The show offers everything from furniture, homewares and gifts to stationery and jewellery,
As usual, Top Drawer,
plus advice for smaller independent
encompassing Home, Craft,
retailers.
Fashion and Gift sectors, begins
The London Fabric Show,
the year, taking place at London’s
organised by the BFM, takes place
Olympia from 14-16th. Expect
at Chelsea Football Club, Stamford
a contemporary feel, and a
Bridge, London from 26-27th,
cherry-picked selection of quality
bringing upholstery, bed and soft
homewares brands.
furnishings manufacturers the
Buying group Associated Independent Stores (AIS) opens
latest fine fabrics. Meanwhile, AIS-organised
the doors to its Cranmore Park
event The Linens Show is held at
Exhibition Centre in Shirley,
Cranmore Park Exhibition Centre,
Solihull to its members from 19-
Solihull, over 27-28th, and is a
20th, and then to the wider trade
members-only show on the first
for the popular AIS Furniture Show
day.
from 21st-22nd. The second part of the show overlaps with the UK’s biggest furniture event, the January Furniture Show, taking place at the nearby Birmingham NEC from 21st-24th. This exhibition occupies five halls, features around 450 exhibitors, and incorporates a Fabric Pavilion and Flooring Showcase – alongside The Furniture Awards and other special features. While visitors to the NEC will be able to see an unrivalled offer under
SectionC.indd 38
March
London’s Olympia from 13-15th. Next up is Spring Long Point. Held in various showrooms around the Derbyshire town of Long Eaton from 14-16th, it’s an opportunity to engage with some of the UK’s finest upholstery manufacturers, and more. The Minerva Furnishers Guild buying group’s members will be invited to explore the latest offers from preferred suppliers at its Furniture and Bed Show, held at the National Agriculture & Exhibition Centre, Stoneleigh Park, Warwickshire, from 22nd-23rd. At the same time, design fair Clerkenwell Design Week will bring life to showrooms in the London district from 22-24th, through special installations, exhibitions and fringe events.
June Earlier than previously, AIS opens
Retailers of kitchens and bathrooms
Cranmore Park Exhibition Centre,
will find numerous solutions at kbb
Solihull, for another private
Birmingham, taking place from
members’ show dedicated to
4-7th at the NEC.
furniture, the AIS Furniture Show, from 26-27th.
April AIS members are invited to return to Cranmore Park Exhibition Centre from 24-25th for the private AIS Bed, Sofabed and Bedroom
New Designers, a lively showcase of young designers, takes place over two phases at Islington’s Business Design Centre. Phase 1 runs from 27-30th.
Furniture Show.
July
one roof, smaller regional events
May
still prove popular – one of which,
Pulse promises inspirational,
incorporates furniture) runs from
North Point, returns to Edinburgh’s
trend-defining homewares and
4-7th at the Business Design Centre
Highland Hall from 28th-30th.
fashion products when it returns to
in Islington.
Phase 2 of New Designers (which
21/12/2017 18:58
Northpo
NORTH
28th - 30th January 2018
Royal Highland Centre, Ingliston, Edinburgh
THE FURNITURE AND INTERIORS EXHIBITION FOR NORTHERN UK Sitting next to edinburgh Airport And with greAt roAd linkS to the reSt of the uk. northpoint iS the deStinAtion for All retAilerS looking to do buSineSS in A relAxed Setting And with An opportunity to enjoy the
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www.northpointshow.co.uk info@northpointshow.co.uk SectionC.indd 39 NorthpointJan18.indd 1
21/12/2017 08/12/2017 18:58 14:45
40 | Events
Next up is Solex, the Leisure & Outdoor
private members’ show dedicated to beds.
Furniture Association’s annual fair, which returns to the Birmingham NEC from 10-12th to present a strong complement of garden furniture, while Home & Gift brings interiors products, giftware and fashion products to the Harrogate Convention Centre in the North Yorkshire town from 15-18th. July also features the UK’s secondlargest furniture show, the Manchester Furniture Show, which returns to Manchester Central from 15-17th. This is the summer’s key furniture trade event, giving retailers the opportunity to source new products and range updates in a relaxed, friendly environment. This year’s edition incorporates the Midpoint show, formerly held in Solihull each June.
Decorex International, back in Syon Park,
September
London from 16-19th; 100% Design, at Olympia from 19th-22nd; London
September’s exhibition calendar is as
Design Fair, featuring Tent/Super Brands
packed as ever this year. Autumn Fair is up first, back in the Birmingham NEC between 2nd-5th, offering a smaller counterpart to Spring Fair, yet featuring a strong complement of lighting, furniture and Christmas accessories.
Into August, and – whilst outside the
London, held at the Old Truman Brewery from 20th-23rd; and DesignJunction, also from 20th-23rd, at King’s Cross. Simultaneously, there’s Autumn Long Point, which sees Long Eaton’s finest open their showrooms again following the
AIS’ The Linens Show returns for
spring event, from 17-19th.
a second outing, running from 5-6th (members only on day one) at Cranmore Park Exhibition Centre, Solihull.
There’s also the UK’s main bed industry event, the Bed Show, running from 1819th at The International Centre, Telford.
The year’s second Top Drawer event returns to London’s Olympia from 9-11th, while outdoor exhibition Glee populates the Birmingham NEC from 10-12th.
This popular exhibition features new beds, bedmaking machinery and components, and a gala dinner at the end of the first day.
The South West Furniture Show, an enduring, agent-run regional event, is
August
include: high-end retail showcase
back at Sedgemoor Auction Centre, North
October
Petherton, Somerset from 11-13th.
Finally, there’s Minerva’s Autumn Furniture Show, relocated from the NEC
Halfway through the month, the focus
UK – the Irish Furniture & Homewares
returns to the capital, as London Design
to the National Agriculture & Exhibition
Show returns to Dublin’s National Show
Festival runs from 15th-23rd, featuring a
Centre, Stoneleigh Park, Warwickshire,
Centre from 26-28th. Also in August, on
host of creative events that reinforce the
which runs over 2-3rd. Unlike the buying
29th, AIS opens Cranmore Park Exhibition
global significance of the UK as a design hub.
group’s event earlier in the year, it is
Centre, Solihull, for the AIS Bed Show, a
Events taking place during this week
open to the general trade.
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05/12/2017 10:48 1 ExcelJan18.indd
21/12/2017 16:09 21/12/2017 18:58
LondonF
London
26th and 27th February 2018 Chelsea FC, Stamford Bridge, LONDON
High-end fabrics for upholstery and soft furnishings. Meet 35+ premier producers and suppliers from Belgium, Spain, Italy, Portugal, Turkey and the UK. Jacquards, velvets, wools, tweeds, chenilles, cottons, linens and silks + FR coatings and backing fabrics. It’s the small trade show with lasting impact.
SectionC.indd 41 LondonFabricShowBFMDec17.indd 1
London Fabric Show 2018 297mmx210mm-v1.indd 1
For information and to register your attendance go to: www.londonfabricshow.uk or contact Mike Dimond by email to: mikedimond@bfm.org.uk
21/12/2017 11:26 18:58 14/11/2017
12/09/2017 14:05:59
42 | Events
PREVIEW
ENGAGING EXCLUSIVES FROM AIS Each year, AIS – regarded by many as the nation’s strongest buying group – brings the independent furniture retail sector the latest high quality products at its own in-house exhibition. The AIS Furniture Show will
or have exhibited previously, all
in-store displays, entitled Five
once again take over Cranmore
the suppliers exhibiting will be
Key Looks, and Peter’s team has
Park conference centre to give
launching new product. We have
developed this initiative over the
AIS members – and the wider
some exciting new suppliers on
year.
trade – an opportunity to source
upholstery, including Willy Shillig
“We all know the best retailers
from leading brands. This year’s
from Germany and Sofa Via from
create inspirational and aspirational
exhibition will open its doors to
Poland.
in-store displays, showing
the trade on 21st and 22nd January,
customers an interior style that
following two days of private access
supplier, Papaya Furniture from the
they can recreate at home,” says
reserved for AIS members.
Far East, showing for the first time.
Peter.
Those attending will discover
Additionally, there will be some
“Those important finishing
a buyer-focused show within a
superb new ranges from established
touches can result in increasing
unique environment that has a
upholstery favourites including
conversion and also raise average
friendly and relaxed yet business-
Himolla ,Chateaux D’ax, HTL and
transaction values with great add-
like feel.
Primavera.
on sales.”
Running concurrently with the
“In addition to AIS-exclusive
Admission to the show is free, but
start of the January Furniture Show
ranges under the Ducal and Stag
reserved for independent retailers.
at the nearby NEC means that the
brands, there will also be some
On-site parking, exhibition guides,
AIS event gives buyers another
excellent new product from Habufa,
lunch and refreshments are also
reason to visit Birmingham.
Venjakob, MWA and Nathan, to
complimentary. Visitors should
name but a few!”
register online via the AIS Furniture
Show organiser, Peter Mallinson, the AIS home division’s
SectionC.indd 42
“We also have a new cabinet
The 2017 show saw the launch of
Show website.
merchandise director, says:
a new concept to help AIS members
T 0121 683 1428
“Whether they are new to the show
create more aesthetically impactful
W thefurniture-show.co.uk
21/12/2017 18:58
Concep
AIS Furniture Show
Exclusive Show with exciting ranges & brands for the Independent Retailer This is THE Show for all independent furniture retailers. AIS Ltd have brought together a refined choice of ranges and we’re opening the doors to non members to show the very latest in furniture and accessories. THE Show takes place at one of the UK’s premier exhibition venues - Cranmore Park with unrivalled show facilities, excellent catering and ample FREE car parking just minutes from J4 M42, only 8 miles from the NEC.
Register online now at
www.thefurniture-show.co.uk t: 0121 683 1428 e: natalie.adams@aistores.co.uk Follow us: twitter.com/FurnitureShowUK
21 & 22 January 2018 [19 & 20 January Members only]
Cranmore Park Exhibition Centre, Cranmore Avenue, Shirley, Solihull, West Midlands B90 4LF
SectionC.indd 43 Concept Ad.indd 1
21/12/2017 18:58 07/11/2017 15:23
44 | Events
PREVIEW
HIMOLLA LEADS THE CHARGE AT AIS EXHIBITION himolla’s Sandra Spranger is looking forward to seeing the trade’s reaction to its newest ranges at the AIS Furniture Show this month … “As we predicted just over a year
function, complete with wireless
ago, 2017 proved to be an exciting
handset.
period for himolla,” says Sandra
The corner unit becomes a
Spranger, country manager for
recliner in himolla’s new Monaco,
himolla UK and Ireland. “It saw
which combines German technology
ground-breaking technological
with Mediterranean style to offer
advances, creative designs and
sofas from 1.5 to three-seater
escalating sales.
comfort, wall-hugger electric
“Our range of luxurious fabrics
systems and seat angle adjustment.
and contemporary colour palettes
As well as the recliners, a long
were particularly well received,
chair and a fixed 2.5 seater are also
whilst our touch-of-the-button
offered.
adjustability led the way in sales. “Now we’re building on that
Next is the new Aura, a standalone chair with integrated
success - and the company’s 70-
headrests and a designer edge that
year history of quality furniture
is operated either manually or
manufacturing - with a market-
electrically.
redefining series of new product
Colours include rustika safran,
launches. The coming year will
soft red and rose to rustika apple
see a regal new range of chairs,
and almond, all of which are
an innovative new corner unit and
complemented by a choice of beech
a stand-alone chair that simply
swivel bases.
exudes style.” The new S-Loungers have a
Severn
“There are exciting times ahead,” says Sandra, “as himolla uses the
gentle, curvaceous design. One
latest design and technological
model features electrically-adjusted
advances to build a historic year
back, foot and head rests, while
for the company and its retail
another presents similar electric
partners.”
adjustability, plus a heart-balance
E sandra.spranger@himolla.com
Spey
Monaco
SectionC.indd 44
21/12/2017 18:58
Bygrave 07-12-1
The perfect winter slope. SEE US AT THE RY NUA AIS / JA TURE FURNI SHOW
The Themse from himolla. Invite your customers to head for the best slopes this winter, courtesy of these superb recliner sofas, featuring himolla's unique manual or optional power reclining action and integrated folding footrest. All are custom made and designed to indulge like never before. Our range of luxurious leathers and fabrics come in a fabulous range of colours ensuring the choice of sofas become completely personal. Winter relaxation will never be the same again.
Best recliner manufacturer 2015, 2016 and 2017 for further stockist information please contact info@himolla.com
SectionC.indd 45 News Winter BygravesHimollaJan18.indd 1 ad.indd 1 07-12-17 Furniture
21/12/2017 07/12/2017 18:58 16:13 11:34
46 | Events
PREVIEW
SPRING INTO ACTION Gift and home bonanza Spring Fair is just around the corner. Encompassing 14 sectors, plus Jewellery & Watch and a Glee concession show, the exhibition will present new products from over 2500 exhibitors. Furniture News asked Rob Sapwell, head of sales for Home, Gifts & The Summerhouse at Spring Fair, for a glimpse of what visitors should expect to encounter this year … What are you most looking forward to seeing?
affordable price point. This type of move isn’t
a snapshot of trends that will come to the fore over the next two years,
There is so much to be looking
uncommon, and we’re seeing more
as well as helping them quickly
forward to, but above all else I’m
brands shifting towards the home
identify the next hot products.
excited to see the collections our
decor market as part of a wider
new exhibitors will bring to the
consumer trend for ‘cocooning’ at
Summerhouse Café, which
show.
home. This means consumers are
means even more opportunities
investing in a wide variety of items
to network, hold meetings and
is a completely new brand that
including affordable furnishings,
connect with new suppliers.
will launch exclusively in the
home fragrances and decorative
Home sector at Spring Fair. It will
accessories.
Fifty Five South, for example,
showcase its diverse portfolio
As always, I’m eager to see the
There will also be a new
How large is the Home sector this year?
of furniture, soft furnishings
finished and complete Home and
Spring Fair’s Home sector in Hall
and home accessories within a
The Summerhouse sectors at the
1 of the NEC covers 14,000m2,
room setting so that buyers and
show. Every year it is great to see all
bringing together 135 global
independent retailers can shop a
the amazing brands we work with
suppliers who will present a
complete look.
bring together months of planning
plethora of inspiring, deco
to set out their wares in such
fashion, on-trend homeware
engaging and striking showcases.
items including textiles, furniture,
This is a common theme at Spring Fair, and we have a number
interior and outdoor accessories, as
of exhibitors that bring their ranges
well as soft furnishings.
to life by creating a showroom
What’s new this year?
setting – for visitors this is a great
We’re really excited to be launching
way to visualise how their own shop
a brand new interactive feature
of store, and we’re delighted to be
or concession space could look.
area at the 2018 show. It will enable
bringing some exciting new names
visitors to fully immerse themselves
to Spring Fair 2018, including
in visually-merchandised rooms
Ashley Wilde Group, Roomset,
that showcase current consumer
Devon Duvets, Milano Rugs, The
trends and predict what will be hot
Foundryman and Blanc Mariclo.
“We’re seeing more brands shifting towards the home decor market as part of a wider consumer trend for ‘cocooning’ at home”
all the way through to 2020. We’re using content from
There is something for every type
Retailers will also find the UK’s largest selection of Scandinavian
industry-leading trend forecasters
brands at Spring Fair, as well as
and platforms WGSN, Pinterest,
a wide variety of Dutch-inspired
One Click Retail and Coloro, to
designs. Nordic Style and Spira of
pinpoint colours, patterns and
Sweden are both new to the show
shapes that will be in demand over
and will present hygge-inspired
to see at the show is Koopman
the coming years. The gallery-
wares – with plenty more brands
International, which is new to the
inspired feature will provide
in the show’s The Summerhouse
Home sector, having previously
retailers, buyers, interior designers,
sector, which is a hand-picked
presented its wares in the Volume
specifiers and contractors an
collective offering visitors the
Gifts & Home sector. The Dutch
invaluable glimpse into the future.
latest in on-trend designs, with
company is now manufacturing
The rationale behind this new
a highly-edited selection of the
Another brand that I’m excited
SectionC.indd 46
Rob Sapwell
original, high-quality home decor
addition is that we wanted to make
most original UK and international
and accessories that come at an
it easier for time-poor buyers to get
suppliers.
21/12/2017 18:58
DWSJa SS0024
Inspiring Interiors From statement chairs to quirky side tables, you’ll find the most covetable interiors to brighten every room. The market is open at the UK’s largest gift and home event. Our carefully curated show sectors: Beauty & Wellbeing • Children’s Gifts & Toys • Christmas Gifts, Floral & Seasonal Decorations • Contemporary Gift • DIY & Home Improvement • Fashion, Jewellery & Luggage • Gift • Greetings & Gift • Home • Kitchen, Dining & Housewares • Retail Solutions • Party • The Summerhouse • Volume Gift & Home and Glee at Spring Fair
Get your free ticket now at springfair.com
SectionC.indd 471 DWSJan18.indd SS002430 SF INTERIORS AD 216X297 AW.indd 1
21/12/2017 13/12/2017 13:57 06/12/2017 18:58 18:24
48 | Events
Five reasons to visit … Showroom settings to inspire engaging in-store displays A plethora of Scandinavian and Dutch-inspired brands A snapshot of consumer trends to the end of the decade Advice for new businesses on scaling up and standing out Huge variety of show sectors for retailers looking to diversify
While our new interactive feature will help retailers identify future trends, the
in an effort to increase footfall and spend. With everything from homewares,
Spring Fair Inside Retail Hub will include
kitchen utensils and DIY hardware to
a raft of seminars, including advice on
ecommerce solutions, greetings cards,
driving online sales and using social
fashion accessories, jewellery and beauty
media to its fullest advantage – another
gifts on display, alongside impressive
crucial aspect for all retailers. There
product demonstration areas like
will also be our hugely popular Meet the
Housewares Live, there is no better place
Expert sessions, with industry experts
to shop for your store in 2018.
offering invaluable, practical advice to help stores get ahead. Our Retail Solutions area is another
Finally, do you have any personal tips for buyers looking to get the most out of
USP for Spring Fair, and gives retailers
their visit?
solutions on everything from shopfitting,
My main tip is for buyers to make sure
in-store design and ecommerce to
they cover both the Home and The
payment, logistics and fulfilment, to
Summerhouse sectors, as this will give
drive businesses forward in-store and
them the best overview on the very latest
online.
trends and product launches across homewares.
Any other home exhibitors visitors should take notice of? Visitors should definitely visit Coach House, which will have its beautiful new range of Christmas 2018 products spread out across its always-impressive stand. Voyage Maison, famed for its amazing artistry and textiles, is another mustvisit. For those after something a little bit different, check out Edge Sculpture, which creates breathtaking animal sculptures, and Bentley & Bo, which produces quirky, on-trend interior and decor products. Visitors who are on the hunt for lighting solutions should head to Pacific Lifestyle, which has 200 years’ experience importing globally-sourced decorative lighting, and Light & Living – hailing from The Netherlands – which is bringing its wholesale customised lampshades and limited-edition pieces.
What makes Spring Fair relevant to
Ahead of the show, I’d recommend that
furniture retailers, given the number
store owners keep an eye on our website
of furniture-specific exhibitions taking
to find out more about our invaluable
place around the same time?
Meet the Expert sessions once the final
Spring Fair’s USP is its scale. Whereas
schedule is released. Once announced,
furniture-specific shows tend to focus
these sessions book up extremely quickly,
on big-ticket items, our Home and The
so we recommend they be booked online
Summerhouse sectors present a fantastic
in advance.
selection of newly-launched home
Additionally, to enhance the show
accessories, textiles, art and lighting
experience, we have developed our
from global brands.
Appointment Planner tool to enable
Across the show, exhibitors showcase
visitors to pre-arrange meetings with
luxury goods as well as smaller,
specific suppliers at the show. Ultimately
affordable items. It all makes us a unique
this means they can have a schedule
destination for independent retailers,
planned on arrival and can hit the ground
lifestyle shops, garden centres, furniture
running. It is available on the Spring Fair
and department stores to stock next
website and can be used by all visitors
season’s must-have furniture products.
and exhibitors.
The scale of the show is hugely beneficial to retailers that are looking
Spring Fair 2018 will take place at
to diversify their offering. In the UK, for
Birmingham’s NEC from 4-8th February,
instance, we’re seeing stores expanding
with the Volume exhibit opening a day earlier.
their ranges into non-traditional sectors
W springfair.com
Other big-name companies exhibiting in The Summerhouse include The Libra Company, Jellycat, Parlane, India Jane, Dartington Crystal, Gisela Graham, Abigail Ahern, Stone Glow Candles and Bronte By Moon. How is Spring Fair evolving to meet the needs of the modern retailer/e-tailer? The show is an inspirational hub of trends and insights, which is invaluable to modern retailers and e-tailers. Particularly for the latter, where competition is rife, Spring Fair has a number of features that will show those starting their business how they can scale up and stand out from the crowd.
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PREVIEW CHAMPIONING VIETNAMESE MANUFACTURE AND DESIGN Vietnam’s domestic output continues to grow – as reflected in the performance of the country’s flagship furniture event, VIFA-Expo, taking place at the Saigon Exhibition & Convention Centre, Ho Chi Minh City, from 7-10th March. Providing a stepping stone to neighbouring fairs in the ASEAN region, this year’s exhibition is set to feature some 350 exhibitors over an area of 28,000m2. Visitors from more than 79 countries and territories are expected to attend this unique platform for furniture, handicrafts, home decor products and supporting services – and these visitors will also be invited to visit local factories to explore these exhibitors’ manufacturing capabilities. An area of the show will be reserved for the winners of the show’s Furniture Design Competition – Hoa Mai Prize 2017-2018. Established in 2002, the competition is staged by HAWA (Ho Chi Minh City’s Handicraft & Wood Industry Association) with the aim of developing Vietnam’s furniture design industry, by finding and fostering new talent. W vifafair.com
DB
SEEK LUXURY.
MIRRORS
Shabby ornate mirror collection Mirrored bedroom range
• Mirrors • • Mirror framed artwork • • Art Nouveau Mirrors •
See us at the January Furniture Show Stand 2-A15
Resting on a bed of natural materials is pure luxury. Hamilton & James’ Natural Collection is ideal for those who prefer an opulent, natural touch. Our highly skilled craftsmen have combined deep layers of luxurious fillings including the softest New Zealand wool, cotton, cashmere and silk - with high quality pocket springs to craft the perfect natural bed for your customers. For more information about the Natural Collection, please contact enquiries@deluxe-beds.co.uk or call 01484 427 373. www.deluxe-beds.co.uk
Contact Dave Butler T: 07715 690267
Deluxe Beds, Beacon Street, Birkby, Huddersfield, HD2 2RS, United Kingdom
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E: dbmirrors@gmail.com
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52 | Events
PREVIEW
BIGGEST AND BOLDEST MIFF YET South-east Asia’s biggest show, the Malaysian International Furniture Fair (MIFF), will be 25% bigger this year. The show, taking place from 8-11th March, will span some 100,000m2 and two venues – Putra World Trade Centre, which has hosted MIFF since its inception in 1995, and the new, ultramodern Malaysia International Trade and Exhibition Centre (MITEC), which has been purpose-built for commercial events. With this long-awaited show
promises opportunities at every
expansion becoming a reality,
turn.
show organiser UBM Malaysia
This global marketplace is
is working hard to bolster
renowned for its high quality home
the experience for exhibitors
and office products, and features
and buyers, and to keep the
the largest collection of Malaysian
conversations flowing and spur
wooden furniture, offering goods
positive outcomes.
to suit every taste and budget.
From new halls and larger
As MIFF transitions into a new
presentations to curated lifestyle
era and concept – Design Connects
International Hall, Sofa Hall and
spaces and fresh segments that
People – it brings additional
Millennials@Design, providing a
includes a new timber market
segments including DesignRena
greater product selection than ever.
and young designer ideas, MIFF
Hall, MIFF Timber Mart,
W miff.com.my
T: 0208 845 2727 E: info@artedi.co.uk Unit 17, Abbey Road Industrial Park, 1-29 Commercial Way, London, NW10 7XF www.artedi.co.uk
World leading supplier of indoor furniture to retailers and professionals. We provide high quality contemporary furniture for all purposes including wholesale, contract and home staging. We are continuously introducing new models and can also work closely with clients to develop lines for them. Please contact us to make an appointment to come see is at our London showroom. ArtediJan18.indd 1
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54 | Events
REVIEW
CHINESE DESIGN BOOMS IN PUDONG The 23rd China International Furniture Expo – better known as Furniture China 2017 – and the concurrent Maison Shanghai saw thousands of products and home decorations presented by some 3500 exhibitors, and achieved positive results in terms of visitor engagement, exhibitor satisfaction and customer experience. According to event organiser UBM
sporting a focus on high-end
its exhibition area expanded to
Shanghai, a total of 151,588 visitors
original design.
70,000m2, occupying all of the four
attended the four-day show in
halls of Shanghai’s SWEECC venue. Maison Shanghai will see further
FMC China explored the pain
from 155 countries and regions,
points of the Chinese furniture
investment in 2018 – the theme
principally China, South Korea,
industry, and attempted to present
pavilion, Design China (hall 4 in
Australia, the US, Taiwan, Hong
more effective solutions for taking
SWEECC), in particular, which will
Kong, Japan, India, Malaysia,
the industry towards high-end
house original Chinese designs in
Singapore and Canada.
manufacturing. This year, the
home furniture and decor.
The contemporary furniture
colour trend programme will be
Beyond the two fair venues,
proved a strong draw last year.
further developed in order to
Shanghai Home Design Week,
Across an exhibition area expanded
support Chinese design in 2018 and
now in its sixth year, will continue
by 20,000m2, various new products
beyond.
to bring design innovation to
had the opportunity to reach customers from home and abroad.
There’s also international
the wider city, working with art
lifestyle event Maison Shanghai,
galleries, office facilities, cafes,
which provides a face-to-face
workshops and plazas to deliver
for original design brands. The
trading platform for the home
over 100 engaging activities.
Design Halls – particularly E6 and
decoration industry, including
E7 in the SNIEC venue – became
lifestyle design brands, furnishings,
China will take place from 11-14th
one of the busiest areas, and later
crafts, carpets, home textiles,
September.
this year hall E5 will join them,
tableware and lighting. In 2017,
W furniture-china.cn/en-us
Many visitors were on the hunt
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Meanwhile, manufacturer show
September – comprising buyers
This year’s edition of Furniture
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56 | Events
REVIEW
BELGIAN SHOWCASE ON GOOD FORM Despite a difficult year for the Belgian furniture trade, last year’s Brussels Furniture Fair exuded optimism, with a slight increase in visitor numbers (+2.24%) and impressive sales figures reported at the 80th edition of this popular show. “For some time now, due to the
2016 – spread across seven halls of
an international level of which we
concentration in the market, the
the Brussels Expo. “What we find
can all be proud!”
success of a trade fair edition has
enormously pleasing is to see the
been unrelated to the number
quality of the presentations and
innovative and on-trend products
of visitors,” says show manager
the collections being improved year
in the spotlight through its annual
Lieven Van den Heede.
after year,” says Lieven.
awards programme, and this year’s
“Sadly, however, this is the only
“The exhibitors are clearly all
Balthazars went to: Mintjens
yardstick by which trade fairs are
following the trend towards the
Group for Bloom; Era Grupa;
judged. The quality and buying
high quality and high standard that
MTE Theuns, for the Göteborg
potential are harder to measure,
befits an international trade fair.
collection; and Recor Group, for the
but are far more important. And
This was particularly apparent to
Recor Home Collection.
luckily, both were present in
visitors who had been absent for a
profusion.”
number of years.
The proportion of international
“We also try to set the
“Visitors from the whole of north-west Europe have been inspired by what they have
visitors increased yet again (to
example ourselves, with striking
discovered at this meeting point for
62.1%), yet the show reported
scenography for our own stands
our sector, and have hopefully been
slightly fewer visitors from Great
and bars, as well as for the
given a boost for the next furniture
Britain and Ireland. In total, this
entrance halls and the trend
season,” concludes Lieven.
edition of the show welcomed 463
presentations in the corridors.
more guests from abroad.
Everything should be about quality
Furniture Fair will take place from
and creating a special atmosphere.
4-7th November, 2018.
The result is a professional fair at
W furniturefairbrussels.be
There were 258 exhibitors present in total – 10 fewer than in
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62 | Resources
Just how do companies deal with the deluge of technological change that’s affecting everything from traditional business models to brand identity? NBF correspondent Jan Turner reports on some of the ‘blue sky solutions’ presented to members of the European Bedding Industry Association (EBIA) by Tom De Ruyck – a managing partner of international marketing research agency InSites Consulting – at the group’s recent annual general assembly, and what they mean for the UK bedding industry …
Surviving the technological tsunami We live in a tsunami of technological change – a world where the pace of progress has become so breathtakingly fast that companies around the globe are struggling to keep up. Part of the reason for this is that while technical innovations are coming at us in droves – and from all directions – too many businesses are still making decisions in a more linear way. According to Tom De Ruyck,
“The shift in emphasis towards marketing a product or service’s ‘relevance’ rather than its benefits and features, has left many brands struggling”
addressing an audience of European
about sport and food, but now people are spending more time and money looking for the right sleeping products – so look at that trend and leverage it. “Do you want to do it alone, or do you want to work together to fight against all those other companies selling sleep?” Too many companies in general, he says, have illusions of longevity. But where once a business model would last forever, or was good for at least 60 years, just two years ago it was reckoned to be
bedmakers and suppliers including many
15 years. Today it is an alarming 12 years.
NBF members, it may be scary stuff -
become more important than ever before,
but it also makes for some of the most
especially among millennials. Brands
young people it is now just 2.5 seconds,”
exciting times we have ever seen.
need to be asking themselves Why am I
says Tom. “We are bombarded with
here? What is my purpose in society?”
advertising messages, and people start
“Technologies come at us at a speed we can’t handle, and that, along with
Unilever has said that by 2020 all
“Our attention span is small – among
to become immune to different messages
the sometimes extreme expectations of
brands must be ‘purpose’ driven, and
and build a wall around themselves. So
consumers, has put some companies’
they’ve started with the OMO laundry
if you want to stand out, then you have
brands and business models in
brand, a good functional product which
to connect with them, which means
depression,” he says.
has been brought back to life with a dash
understanding them and speaking their
of purpose and societal impact.
language, or they won’t pay attention.”
And as Jack Welch (former chairman and CEO of General Electric) famously
The company set out to give young
And there are plenty of examples to
warned: “If the rate of change on the
mums and dads a way to connect with
demonstrate the ways in which this can
outside exceeds the rate inside, then the
each other and share their experiences
be done – to both positive and negative
end is near.”
of raising children. Research showed its
effect.
Since 2006 we have seen the explosion
marketeers that urban areas often had no
One fashion retailer with a door policy
of social media, smartphones, smart
space for youngsters to play outside – a
which implied ‘if you’re not beautiful
cars, and smart computers. So just how
real negative for developing their social
enough you don’t fit the brand’ may well
do companies make the change and
skills.
have nailed its brand identifications but
adjustments needed to keep up with both
As a result, the laundry brand has
– perhaps not surprisingly –in the past
technology and increasingly demanding
started building playgrounds around
three years neither the company nor the
consumers?
the UK, so offering a connection with its
brand has been doing well.
According to Tom, it’s all down to
audience and a purpose for the world.
Despite its current issues in London,
purpose, relevance and innovation.
The move has not only attracted new
Uber has also been hugely successful
“We’re seeing consumers move from
customers but also talented new people
around the world. At the end of the day,
wanting a ‘promise’ from a company to
to the business.
it may only be a simple app in terms
wanting a ‘purpose’,” he says. “The truth is the average consumer
The same kinds of opportunities exist
of technology, but what the company
for the UK bedding industry. As Tom
has done is make that small piece of
only really cares about five brands.
points out: “You guys have one of the
technology hyper relevant for people
What they want today is: great product
most important products in people’s
who use taxis. Waiting for and paying
service; for companies to demonstrate
lives. It may not always be aspirational,
for them are consumers’ two biggest
an emotional bond with their customer
but with young people, health is
frustrations, and Uber eliminates these
base; and societal impact. This has
important. Five years ago, that was
concerns, leaving people feeling that they
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64 | Resources
have been genuinely helped. It’s about creating a personalised
better night’s sleep which allows them to
Lego similarly took a ‘child’s-eye view’
wake up refreshed in the morning. That’s
of its business to combat falling sales
experience, too. Take the ‘Push for Pizza’
because the company has recognised that
at one point. As well as research with
app – signing up involves providing
in the West, there is a real need to be an
children, the company organised days
information about your favourite pizza
energised, happy, smiling person, rather
where children were taken into work, and
(nine times out of 10, people order
than one who is tired and grumpy.
designed meeting rooms with extra-large
the same one), your delivery address
“Chinese people say they want a great
chairs, so the staff themselves felt like
and payment details. Once completed,
night’s sleep because they want to be
ordering a pizza is simplicity itself –
a nice person – but if you go into their
people only have to push one button, and
head it’s because they want to be the
connecting with the customer – so talk
30 minutes later it arrives at the door, all
best person at work and get the top job,”
to the customer and work with them.
paid for.
explains Tom.
Otherwise you could be missing out on a
As Tom points out, the success of this
“The ‘need’ is sometimes different to
children. Says Tom: “It’s about relevance and
lot of opportunities. Start collaborating,
business model is down to the fact we’re
the ‘want’, so it’s about examining the
working together with consumers. And
humans, we’re lazy, and our brains want
need that is really behind people’s desire
listening.
to do as little work as possible!
for a good night’s sleep. That may be
He says heightened – even extreme –
different things in different countries,
consumer expectation needs tackling by integrating purpose and innovation into business strategy. Differentiation and a personalised experience are key. As Steve Jobs once pointed out: “A lot of times, people don’t know what they want until you show it to them.” So far, however, the shift in emphasis towards marketing a product or service’s ‘relevance’ rather than its benefits and features, has left many brands struggling. “People are not loyal to brands any more,” says Tom, “especially millennials,
“It’s also about speed and fast implementation – and consumers can help you with both.”
Not to doATTEND so can end in the kind of VISIT ASIA`S MUST FURNITURE &
VISIT ASIA`S MUST ATTEND & “It’s about relevance disaster which felled theFURNITURE Kodak brand. CRAFT SHOW The company thought it was smarter CRAFT SHOW and connecting with than the trends and ignored digital Indonesia International Furniture Expo is Indonesia’s because they thought of themselves as the customer – so Indonesia International Furniture Expo is Indonesia’s flagship event and company. international showcase for a chemical “They could have talk to the customer flagship event and international showcase for furniture industry. It is strongly supported by the been Instagram but they did not keep furniture industry. It open is strongly supported the and look atof theIndonesia market,” byas and work with them. industry andtheir theeyes government it industry andsays theTom. government of Indonesia as it recognized as one of the leading furniture exhibiOtherwise you could he advises, should also recognized as Companies, one of the leading furniture exhibition in South East Asia. It attracts thousands of the Asia. consumer life using ‘insidebe missing out on a lot tion in Southbring East It toattracts thousands of professional buyers from Indonesia, Asia, Europe out activation’, and harnessing the power buyers from Indonesia, Asia, Europe of opportunities”professional and the World. of their employees. “It is important that
and the World. INDONESIA’s BIGGEST EXPORT FURNITURE & who are loyal to experience. A great people in an organisation know what INDONESIA’s BIGGEST EXPORT FURNITURE & example is Spotify – young people talk is going of on in the outside worldIFEX and offers the In the 5th edition IFEX on 2018, CRAFT EXHIBITION In the 5th edition of IFEX on 2018, IFEX offers the CRAFT EXHIBITION about the great experience, not the brand. and the market needs to examine what what people outside need, largest rangeunderstand of specialty furniture and craft prod-
largest of specialty “Today, it’s all about making the counts in their domain and promote therangebecause people arefurniture motivated and when craft they products which discover the perfect blend of good Carrying the theme “The Essence of Infinite Innovation”, move from to consumers’ solutions. have a passion for perfect what they do.” ucts which discover the blend of good Carrying the‘marketing theme “The Essence of Infinite Innovation”, design and fine the craftsmanship edition inspired the upcoming Indonesia International furniture Expo ‘mattering to people’. How can we be “It’s about putting yourselfdesign in their and fine It would seem that the secret, then, inspired the craftsmanship edition the toupcoming Indonesia International furniture Expo the natural wealth of Indonesia. It serves the (IFEX) a wideandrangeshoes. of People products by areby part 2018 of theirwill livesfeature and have meaning in marketing more is to identify and anticipate consumer by the natural wealth of Indonesia. It serves the (IFEX) 2018 will feature a wide range of products by nation’s meeting places for buyers, traders, around 500 exhibitors will showcase finest relevance to them? What is the balance? connected and rattan, better educated than everbiggest needs, and deliver a personalised and nation’s biggest meeting places for buyers, traders, around 500 exhibitors will showcase finest rattan, manufacturers andproduct contract project purchasers “With beds, perhaps manufacturers – but in never the think of things like relevant or service that harnesses outdoor furniture and home before decor manufacturers and contract project purchasers outdoor andhow home other decor in the need to be furniture asking themselves consumers.” make life both and where buyerstechnology can buytodirectly fromsimple the makers. 60,000-square-meters space. where can buy directly from the makers. 60,000-square-meters space. sleeping well in a good bed at night can At one Belgian lingerie company, at buyerssociety-enhancing. translate into benefits during the day.
least half of the company’s staff are
“There may be lots of challenges, but
Last year event was participated by 454 exhibitors The outstanding success of previous event confirms the about thinkingsuccess more broadly about not its confirms typical consumers, bosses therewas are also lots of opportunities,” Last year event participated by 454Tom exhibitors TheIt’s outstanding of previous event the so its and attracted 11.225 buyers from 111 countries make growing strength and popularity of Indonesian furniture people’s lives.” launched an International E Cup Day notes. “The power and impact of digital and attracted 11.225 buyers from 111 countries make growing strength and popularity of Indonesian furniture it the as male one of South Eastleads Asiausfurniture show on March in theOther global market andarena hasare set the stage brands in the sleep for Men.for Thean ideaeven was to show technology to conclude that we it as one of South East Asia furniture show on March in the global market and has set the stage for an even On 2018, we launched new larger show in March Now IFEXworkforce is considered as felt toedition. already muscling in on the2018. momentum how it really wear a bra. haven’t seen anything yet – wearea can’t for CRAFT edition. On 2018, wehow launched new area for CRAFT larger show inSleepwise March being 2018.justNow IFEXItismade considered as – Panasonic’s one them realise the difficulties and imagine far and how fast this will find the PRODUCT at HALL C3 where you can one of the must-attend furniture & craft shows in Asia as PRODUCT atgo!” HALL C3 where you can find the oneofof the must-attend shows in as afurniture longerShow and& craft of Asia support. uniqueness of Indonesia’s craft as CRAFTNATION. it is athem, partpromising or Asiapeople Furniture lifeimportance circle on March uniqueness of Indonesia’s craft as CRAFTNATION. it is a part or Asia Furniture Show life circle on March each year! each year! Follow our path on : Twitter (@IFEX_Indonesia), Follow our path on : Twitter (@IFEX_Indonesia), Instagram (ifex_id) , Facebook (IFEX ID), LinkedIn Instagram (ifex_id) , Facebook (IFEX ID), LinkedIn (IFEX Indonesia), Website (www.ifexindonesia.com) (IFEX Indonesia), Website (www.ifexindonesia.com) THE AUTHOR Jan Turner is an industry PR veteran and a correspondent for the National Bed Federation (NBF).
SectionD.indd 64 DyandraIFE_3AdvertorialDec17.indd 1
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66 | Resources
Are UK furniture retailers adapting quickly enough to growing multichannel demand? Frank Lochbaum looks at some of the market disruptors to see how these firms are changing the operating model in line with the shopping preferences of today’s consumer, and explains why digital transformation is a crucial consideration for any retail business looking to stay ahead …
Disruption in furniture retailing now firmly in focus With Made.com reporting an annual
confidence transacting online, for home
as showrooms for passing consumers
profit for the first time and DFS missing
and big-ticket items,” he explains.
already in the mood for shopping.
profit targets within days of each other,
There is a lot for traditional furniture
Ikea’s senior management team
the disruption and change in furniture
retailers to take on board here, but
recognised it was time for a change,
retailing was neatly underlined recently.
it cannot go unnoticed that Made.
understanding that they had to listen
com is in the process of opening up a
to what consumers wanted from their
other digital-first furniture players –
number of physical ‘showroom’ spaces
business – as opposed to laying down the
have shaken up the way consumers shop
in locations across the UK and Europe.
terms of shopping themselves.
for big-ticket items in recent years, and
Despite being positioned as a digital-first
it’s up to the more established businesses
retailer, the company sees the power
investment, Ikea has shown the wider
in the sector to think differently and
of an omnichannel approach to serving
furniture sector that traditional retailers
reshape their processes.
customers.
can change with the times.
Online-led retailer Made.com – and
In some cases that will involve some
Larger businesses and longer-running
With the right strategic focus and tech
It’s even launched an augmented
merger and acquisition activity – as
players in the sector should take note,
reality (AR) mobile app that helps
shown by the DFS-Sofology deal in
and decipher which processes they need
customers gain a better understanding of
August – but mostly it requires some
to put in place to make their established
how items will look in their home prior to
strategic thinking and consideration of
store portfolios work smarter. And,
purchase.
what digital transformation means to
importantly, understand how they can
individual businesses.
better capitalise on furniture shoppers’
furniture retailers must consider. And if
growing inclination to head online, in
last year’s trading statements showed
The processes of the new wave?
order to give them reasons to visit their
them anything, it was that the old
Philippe Chainieux, CEO of Made.com,
stores.
mantra that ‘people don’t buy big items
says that since the company’s inception
There’s still a lot of change that
online’ is certainly not true.
seven years ago it has had the “specific
Influences from the industry
purpose of winning and winning big in
Disruption is the name of the game
that it’s no time to stand still. By
the consumer transition from high street
across the furniture retailing sector,
mapping out an end-to-end furniture
to online”.
with Ikea making some major moves
retail process model, containing greater
to transform what had been a well-
online configuration, more in-store
established model for a number of years.
consultancy via tablet devices and
The aim was to create a contemporary customer proposition to help overcome the hurdles to online purchase, which
Clearly reshaping their processes and
Hopefully, it’s also been made clear
other infrastructure change, there is an
previously had meant the sector was slow
customer proposition for a digital world,
opportunity for businesses in the sector
to embrace the power of digital.
the Swedish flat-pack furniture company
to thrive. With the right processes in place and
Chainieux talks up his business’
has started opening smaller hub stores
technology platform, which involves
that target new catchment areas across
suitable digital transformation plans
harvesting the views of customers to help
the UK.
that better link up retailers’ physical
shape product and proposition.
They are set up as pick-up points
and digital estates, there are plenty of
for online shoppers and located in
shoppers out there who will want to buy
increasing and is now more evident
more urban areas than Ikea’s usual
furniture retailers’ products – either
than ever, with consumers growing in
out-of-town sites, meaning they act
online or in-store.
“The pace of this structural shift is
THE AUTHOR Frank Lochbaum is managing partner at KPS, one of Europe’s leading management consultancies for the retail sector, covering the entire range of omnichannel business and digital transformation. W kps.com
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68 | Resources
As the implementation deadline for the new General Data Protection Regulation (GDPR) approaches, Catherine Herries-Smith, the BFM’s legal adviser, explains what it means for companies within the industry.
The six principles of the GDPR The GDPR is due for implementation by
processors who undertake their work on
May 25th 2018. It aims to strengthen
behalf of data controllers will acquire
data must be adequate, relevant and
the rights of individuals in relation to
new obligations.
limited to what is necessary in relation
the processing of their personal data,
The first principle requires that
Under the third principle, personal
to the purposes for which they are
whether automated or held in structured
personal data must be processed lawfully,
processed. For example, do not request
manual files. At its heart will be six
fairly and in a transparent manner in
information such as date of birth where it
updated data protection principles.
relation to the data subject. For each
is unnecessary.
Personal data is defined as “any
category of personal data there must be a
information relating to an identified or
lawful basis for processing (for instance,
personal data must be accurate and,
identifiable person (‘data subject’)”.
consent, necessary for performance of
where necessary, kept up to date.
a contract, etc) and a Privacy Notice
Inaccurate data can inconvenience or
high risk ‘special categories’ (such as
provided when data is first obtained, or
harm the data subject.
health, ethnicity and sex life). A new
the purpose changed.
There is a separate definition for
Data Protection Act 2018 will supplement
The key information to provide is
The fourth principle requires that
The fifth principle requires storage limitation of personal data. Adopt
the GDPR. Processing is a wide concept
who you are, the purposes, lawful
and includes acquiring, holding and
basis, recipients and whether it is to
disclosing personal data.
be transferred out of the European
personal data is processed in a way
The legislation seeks to achieve
effective retention and disposal practices. The sixth principle requires that
Economic Area. In addition, you should
that ensures appropriate safety of the
greater accountability for processing
make available (such as on a website
personal data. Under the GDPR there will
and privacy, by design in planning the
privacy policy) retention periods and
be mandatory reporting of data breaches
life cycle of personal data. If you have
rights of the data subjects (such as to
by data controllers to the ICO within 72
250 employees or more, or process
access their information, to be forgotten
hours if there is a risk to the data subject
personal data on a large scale, or special
or to have their data transferred to a new
(for example, reputational damage or
categories of personal data, you should
data controller).
identity fraud) and reporting within a
keep a record of relevant categories of
The second data protection principle
reasonable time to data subjects if there
personal data, including purposes, data
requires that personal data must be
subjects, recipients, transfers out of the
collected for specified, explicit and
European Economic Area, the legal basis
legitimate purposes and not further
infringements of the legislation will be
for processing, retention periods and
processed in a way incompatible with
increasing to up to £17m or 4% of total
security measures.
those purposes. In short, if you obtain
worldwide annual turnover (whichever
personal data for the purposes of
is greater). It is therefore imperative to
annually to notify the Information
fulfilling an order for goods, you should
implement good governance, training
Commissioner (ICO). The appointment
not be using it for an unrelated purpose
and policies to manage the risks of the
of Data Protection Officers will be
without a lawful basis such as the
legislation.
mandatory in some cases, but otherwise
specific, informed consent of the data
is helpful to promote compliance. Data
subject.
There will no longer be a requirement
is a high risk to them. Administrative fines for various
The full wording of the GDPR can be found at https://gdpr-info.eu/.
THE AUTHOR Catherine Herries-Smith is an experienced solicitor whose work ranges from settlement agreements to employment law. She also acts as a legal adviser for the British Furniture Manufacturers’ association (BFM). W herries-smith.co.uk
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70 | Profile
This is the first Midlands opening for Heal’s in the retailer’s 200-year history
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21/12/2017 19:01
Profile | 71
Living in a box Birmingham’s freshest shopping destination, the Mailbox, unveiled its new 20,000ft2 Homewares section late last year. At a time in which the city is showing great promise, the space brings Midlands shoppers an attractive, engaging and technologically-astute retail offer, and marks the regional debut for Heal’s and Made.com. Paul Farley spoke to Simon Samuels, a partner at joint owner Brockton Capital, to find out more … How does this opening affect
Design Quarter
Birmingham’s homewares retail landscape? Before Homewares at the Mailbox opened, there really wasn’t anywhere in Birmingham offering this scale of quality homewares and interior brands all under one roof – it wasn’t just a gap in the market, it was a gaping hole. On top of this, we know our customer base extremely well, and, detailed research made it clear that there was high demand for both aspirational and accessible contemporary furniture and accessories. Our response was to create the ultimate Simon Samuels
shopping destination and the single largest collection of homewares and lifestyle products in the entire Midlands region. We’re extremely proud that the 20,000ft2 department store is headlined
“It wasn’t just a gap in the market, it was a gaping hole”
by Heal’s and Made.com, and includes BoConcept, Calligaris, Design Quarter
spenders, according to Acorn consumer
(featuring contemporary furniture from
classification.
the likes of Content by Conran and Sits), Wesley Barrell and iLite Lighting.
Birmingham is in the midst of a renaissance, and the Mailbox offering has been carefully positioned in line
Who is your target consumer, and how
with what we know is coming to the
are you reaching them?
city – whether that’s the high-profile
The Mailbox customer is the discerning
relocation of HSBC UK to Arena Central
shopper looking for luxury and entry-
just streets away, or professional services
level luxury brands, a truly diverse food
giant PwC moving to the Paradise
and lifestyle offer, and a unique shopping
regeneration scheme.
and lifestyle experience. Research conducted by FSP shows that
SectionE.indd 71
Birmingham is also consistently ranked as having the highest quality
in the existing Birmingham catchment
of life outside of London, and is the
there is no shortage of affluent
fastest-improving place to live and work,
individuals – over 490,000 affluent, high
according to recent reports.
21/12/2017 19:01
72 | Profile
Bo Concept
But it’s not all about the city – the West Midlands is home to 5.7 million
“This is an incredibly exciting opportunity for Heal’s, giving us a new regional
residents, and we already know that
flagship store in the Midlands. This significant move shows the desire of local
customers are travelling from across the
residents for beautiful, well-made pieces of furniture that will stand the test of
breadth of the region, and beyond, to
time. “Building on the success of our store at the Redbrick complex in Yorkshire, our
visit Homewares. Our multichannel marketing strategy
Mailbox showroom offers the finest in furniture design from Heal’s, as well as
is focused on inspiring our existing and
internationally-recognised designers and brands. The shop itself is a unique retail
potential customers, and bringing our
space that brings the best of our online offering to Birmingham.” - Hamish Mansbridge, CEO, Heal’s
whole proposition to life. For the launch of Homewares, this included a new creative approach, an extensive outdoor media campaign, targeted advertising,
new Mailbox app, which enables us to
How did you go about sourcing the
PR, digital, events, and a dedicated
deliver highly-personalised messages
retailers?
Homewares magazine, alongside
to individual users based on their
The Homewares project was 18 months
unique interactive content within the
preferences.
in the making – starting from the initial idea, all the way to opening day. The concept came about because of demand amongst our customers and the fact that we had recognised certain products and brands that weren’t previously represented in the region. We identified Redbrick Mill – a leading interiors destination in Yorkshire which houses a number of homeware brands in one place, all offering something different to the marketplace. We worked closely with Redbrick to develop a similar concept in the heart of the Midlands, and this is where Homewares at the Mailbox was born. Throughout this entire process, we’ve
The duo of Heal’s and Made.com anchors Homewares at the Mailbox (all store photographs taken by Tom Bird)
SectionE.indd 72
been disciplined in maintaining the right offer that is consistent with our customers’ needs and wants, as well as
22/12/2017 09:39
Woodm
See us at the January Furniture Show Stand 4 B80
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21/12/2017 08/12/2017 19:01 15:12
74 | Profile
“Having seen great promise from the Made.com Birmingham pop-up, we are delighted to open our showroom in the Mailbox. Birmingham is an important city for Made.com and we’re keen to see the impact the bigger location will have on sales.” - Annabel Kilner, commercial director, Made.com
we look forward to more exciting names opening at the Mailbox soon. How exactly will the Mailbox app you mentioned help furniture shoppers? Our customers are more connected than they have ever been, and their expectations for seamless, end-to-end
everything else we do at the Mailbox.
We came up with the design
shopping experiences are intensifying.
Homewares at the Mailbox meets this by
and layout, but it was very much a
offering a full range of price points and
collaborative approach, and throughout
app, which takes personalised shopping
products, from those luxury purchases
the process we took comments and
to a completely new level. A world-first
to the more affordable decorative
feedback on board to create the fantastic
in retail, the app uses location-aware
accessories.
homewares shopping destination it is
technology and permitted data insight
today.
to recognise and communicate with
How closely did you work with the retail
We recently launched our brand new
customers in real time before they arrive,
brands involved?
What were the key challenges?
during and after their visits, and gives
We worked really closely with all of the
The biggest challenge was simply getting
them access to unique tailored content
brands to ensure they each maintained
six retailers to open at the same hour on
and rewards.
their individual personalities, at the same
the same day. Fortunately, it all came
time as making sure it was a seamless
together, and opening day was a huge
of the latest products and promotions
customer journey throughout the
success.
and add items to a personal wishlist,
Homewares department store.
“The biggest challenge was simply getting six retailers to open at the same hour on the same day”
App users can also browse a catalogue
which can be shared via social media. What are you most proud of?
Our individual brands at the Mailbox can
We’re proud of the whole thing – it
respond and interact with each customer
looks great, it flows seamlessly for the
too, based on their personal preferences.
customer, the brands all complement
By transforming the Mailbox into
each other perfectly, and we’ve had
a connected environment, the centre
immediate traction with our customer
has become an intelligent space,
base, which is impressive given the
understanding the demographic of its
typical long-lead nature of furniture
visitors and how they are interacting with
purchasing. We’re also really proud of the
our brands.
calibre of the brands we’ve attracted, and
W mailboxlife.com
Made.com’s store features cutting-edge IoT (Internet of Things) technology
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21/12/2017 19:01
Home I
Home Inc. - Wholesalers of Premium Quality, Contemporary, Indoor Furniture Ranges to the Trade We understand that seeing a product in person is an important part of the decision making process for a retailer before they give up valuable floor space to a new range. To help with this, we have recently fitted out a new show van with samples of our existing ranges like the ones pictured here. Further containers of these products have arrived in our warehouse so if you are thinking of having something new on your floor for Christmas, please get in touch (using the details below) and we will try and rush through a visit to you. As we are a relatively new company that is growing rapidly we have taken the decision to use all our profits to bolster our stock levels, which means we may struggle to exhibit our products at this year’s January Furniture Show. Therefore please use our offer and let us come to you rather than you travel to Birmingham. Please keep an eye out for us next year however, as our plans for 2018 involve developing some exciting new ranges utilising innovative new ceramic surfaces that we will want to show off.
Showroom & Warehouse Riverpark Trading Estate, Riverpark Road, Eastlands, Manchester M40 2XP Please contact Alistair on: 0800 772 0807 or info@homeinc.co.uk
www.homeinc.co.uk SectionE.indd 75 Home IncDec17(editfromOct17).indd 1
21/12/2017 06/11/2017 19:01 12:20
76 | Profile
Hybed Nature mattress with Stanley headboard in natural fabric
THE HYBRID EVOLVES Few in the trade will not have heard of fifth-generation luxury bedmaker Harrison Spinks. An industry leader and sleep technology pioneer, the fifth-generation family business expanded its offer late last year with the introduction of the Hybed hybrid collection. The health and wellbeing benefits a
Spinks’ factory in Leeds. Expertly
surface comprises a blend of cotton and
good quality mattress offers are well
designed to move independently, these
wool, which wick away and evaporate
documented – but Harrison Spinks
springs respond to different body
moisture while sleeping to more
beilieves it has taken sleep to a new level
weights, ensuring comfort for co-
effectively regulate body temperature.
with its Hybed collection.
sleepers and keeping the user’s spine
There are hundreds of mattress variants on the market – offering
aligned.
In addition, these materials encourage airflow throughout the mattress, helping
Sitting atop these springs is a layer
to keep it fresh and dry for longer. The
memory foam for pressure relief, pocket
of memory flex, which allows the bed
natural surface is created by weaving a
springs for support, or natural fillings to
to adjust further to the weight of the
high-quality damask fabric together so
wick away moisture.
body, providing active relief around
tightly that it is naturally fire retardant,
Hybed contains all of these elements,
pressure points for all-night comfort.
so no chemicals are used on it.
and takes the traditional hybrid mattress
Accompanying this is Talalay latex, a
combination of memory foam and
natural material layered in the mattresses
is made up of nine beds across three
springs a step further by combining
to enhance temperature control. Its
different ranges – Super, Nature and
world-leading pocket spring technology
antimicrobial, breathable properties
Ultimate. Anyone interested in finding
with latex and memory flex, all topped
mean it promotes air circulation, helping
out more about this unique and engaging
with a 100% natural sleeping surface.
the mattress stay fresh.
new collection should contact sales
The unique, patented pocket springs
Complementing all these is a 100%
Harrison Spinks’ Hybed collection
director Steve Truswell.
used are manufactured from lightweight,
natural sleeping surface made from
T 0113 205 5258
ultra-fine wire that is drawn at Harrison
home-grown natural fillings.This sleep
E struswell@harrisonspinks.co.uk
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21/12/2017 19:01
Harrison
Hybed_FurnitureNews_Ideas_297x216.pdf
1
11/12/2017
09:13
Conquer your Conquer dreams.your dreams. Proud to be part of the Harrison Spinks family the hybrid mattress
Proud to be part of the Harrison Spinks family the hybrid mattress
SectionE.indd 77 HarrisonSpinksHybedJan18.indd 1
If you’re interested in stocking a truly hybrid mattress contact Steve Truswell at: If you’re interested in strustwell@harrisonspinks.co.uk stocking aMobile truly –hybrid 07741 mattress 312 608 contact Steve at:258 Direct LineTruswell – 0113 2055 strustwell@harrisonspinks.co.uk Mobile – 07741 312 608 Direct Line – 0113 2055 258
21/12/2017 12/12/2017 19:01 11:47
END OF LINE SECONDS RETURNS
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EX-DISPLAY OLD STOCK PROTOTYPES
21/12/2017 13/12/2017 19:01 15:28
17 15:28
Profile | 79
STEENS TO TAKE GLOBAL PERSPECTIVE IN COLOGNE The Steens Group will again exhibit at imm cologne this month – but this year will see the Danish company take a new approach … For the first time, Steens’ stand will be
in-house design capabilities, as well as its
Steens says that it is proud to produce all of
an internationally-focused, truly global
adaptable, flexible approach to product
its own designs, offering a cradle-to-grave
experience, welcoming customers from
development. Steens’ approach to joint
product service to all customers, whilst
some 16 countries. To enhance its profile,
business development will also be a key
providing high quality and value for money.
the group has secured an even larger space
focus of customer discussions.
than usual, together with an all-new stand – B060 in Hall 7.1.
Just as important as these design and
Steens invites anyone planning to visit imm cologne from 15th-21st this month
development capabilities is the group’s
to visit its expanded stand and avail of the
Numerous new ranges, inspired by
production resources – everything on
company’s hospitality.
Steens’ global reach, will be on display,
display is ultimately manufactured at
T 01489 778890
and will demonstrate the company’s full
Steens’ facility in Kjellerup, Denmark.
W steensgroup.com
SectionE.indd 79
22/12/2017 09:39
AT STEENS GROUP OUR
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SectionE.indd 802pp SteensJan18.indd 1 FN Show Advert .indd 1 NM7693 - Steens
21/12/2017 12/12/2017 19:01 10:01
NM769
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ORDER HOTLINE / 01489 778890 EMAIL / sales@steens.dk www / www.steensgroup.com
SectionE.indd 812pp FN Show Advert .indd 2 NM7693 - Steens
21/12/2017 13/12/2017 19:01 16:44 15:37
82 | Year in Review
PUTTING
2017
In a world that can feel more turbulent than ever, Furniture News’ panel of esteemed retail directors attempt to make sense of some of the biggest industry developments of 2017 in our annual Year in Review special …
IN PERSPECTIVE
A matter of great import Research published in FIRA’s annual statistical digest shows that furniture imports continued to significantly outpace exports into 2015. Author Pete Beele calls this fast-widening trade gap a “worrying trend”. Despite this, the UK mattress sector has enjoyed good growth, and the latest export figures give some cause for optimism. What is the balance of British-manufactured goods to imports in your o�er, and how has this changed over time? Do you expect the balance to shift when Brexit takes place? Do you find that British manufacture is a strong USP, and how do you communicate its strengths to your customers?
Wouldn’t it be great if, as an
bedframes and cabinet would
increase in UK manufacturing, and
industry, we could collectively
have been closer to 75%. This
feel that the Government should
commit to buying more UK-made
reduction in imported products
be looking at encouraging this as a
quality products?
was not driven by consumer desire
Royce: I would like to see an
key part of the Brexit process – it Ross: Our mattress and divan
decision to embrace a much deeper
not just the furniture industry, but
proposition is dominated by
bed specialist approach – ‘Your
for all industries.
UK-manufactured goods, with
bed – your way’ – to provide our
under 4% coming from outside
customers with far more bespoke
like a 70/30 mix in favour of
the UK. We work closely with our
options.
UK-based suppliers, with all our
mattress suppliers to develop a
mattresses and the majority of our
stronger product o�ering, and this
driven by British manufacturing as
soft-cover sofas made here in the
initiative is better supported by UK
a USP, but instead by our ability to
UK. However, the actual mix of
manufacture.
o�er good quality, desirable and
Our current stock is something
UK-made products versus imported
SectionF.indd 82
for UK-made products, but by our
would be a huge shot in the arm for
Our bedframe and cabinet
In my experience, sales are not
unique products that represent
ones is probably closer to 50/50,
o�ering is quite di�erent, with
value-for-money consumer
with all leather sofas, bed frames,
59% coming from outside the
purchases. I have no concern that
and the majority of cabinet and
UK – most of it from Germany
Brexit will impact our ability to
flooring all imported.
and Asia. Previously, our imported
achieve this.
21/12/2017 19:05
T H E PA N E L
Year in Review | 83
Steve Adams
Ross Beveridge
Royce Clark
Mike Murray
Steve Pickering
Mattress Online,
Archers Sleepcentre,
Grampian
Land of Beds,
Sussex Beds,
multichannel
founded in 2001 and
Furnishers,
established in 1974
an eight-store
retailer established
currently operating
established in 1975
and based in Helsby,
independent
in 2003, operating
through 11 stores
in Lossiemouth,
Cheshire
founded in 1981
through www.
across Scotland
Scotland, with plans
mattressonline.com
approved to open
and The Bed Shop,
a second store in
Rotherham
Elgin
From seismic mergers, acquisitions
tastes, evolving business models and
selected headlines from across the year.
and closures to foam shortages,
the onset of Brexit.
They may not have been the biggest
technological leaps and grand
To put some of those developments
stories, but each item touches on
openings, 2017 reflected the realities
in perspective, Furniture News has
trends that have wider ramifications
of a nation – and a trade – trying to
again asked a panel of established
for an industry stepping into 2018 –
come to terms with changing consumer
retailers to give their feedback on
and beyond …
JANUARY
“In my experience, sales are not driven by British manufacturing as a USP, but instead by our ability to offer good quality, desirable and unique products that represent valuefor-money consumer purchases” - Ross Beveridge
Steve A: Supporting British
latest learning from the scientific study
manufacturing has always been a keen
of sleep.
ethos for us – as a mattress retailer
British manufacture has always been
primarily, importing has never been a
– and will continue to be – a strong
priority for us.
USP and quality indicator, which we
I don’t feel that Brexit will have any
communicate to customers in-store and
long-term negative e�ect on furniture
online. We will continue to ‘buy British’
imports. In the short term, the interest
once Brexit is finalised.
rate will inevitably bite – unfortunately, as an industry we’re just not set up to
Steve P: We endeavour to support UK
replicate the e�ciencies of the Far East
suppliers whenever possible, and our
in furniture manufacture.
mattress and divan ranges are still predominantly UK sourced. Strict FR
Mike: We have always been proud
regulation does provide a degree of
stockists of beds and mattresses from
protection against a flood of imports in
Britain’s leading bed manufacturers, as
this sector – yet it also restricts export
well as supporters of the NBF’s campaign
opportunity, as the cost of FR-spec
to ‘fly the flag for British beds’, which
materials does reduce competitive
are among the safest in the world.
positioning in export markets. This
As well as complying with stringent
is why only the premium-positioned
safety regulations and standards, British
suppliers have been able to tap into these
beds are among the most innovative
markets, where they demonstrate added
designs globally – incorporating the
value.
SectionF.indd 83
“Wouldn’t it be great if, as an industry, we could collectively commit to buying more UK-made quality products?” – Royce Clark
21/12/2017 19:05
84 | Year in Review
The price is right? The Advertising Standards Authority
Are sales integral to your business? How
(ASA) upholds a complaint of
do the regulations surrounding reference
misleading pricing made by Carpetright
pricing influence which products you
against ScS, and rules that the MRP
discount, and when? Do you feel the sales
prices on some of the carpets advertised
culture in general has changed since the
on its website – against which savings
O�ce of Fair Trading (OFT) challenged six
claims such as ‘40% o�’ were made
high street furniture retailers to justify their
– were not accurate, and could not be
approach to pricing back in 2013? How do
substantiated.
you feel about sales and the way they frame the consumer’s perception of value?
FEBRUARY
Ross: I do feel there are still many
product is sold at the full price stated
promotions throughout. We ran our
retailers using misleading reference
before and after the sale period.
seventh [sales specialist] Lynch sale in a
pricing, and as such we continue to see
We have, in fact, just finished a three-
row last year, and it was our busiest yet,
ridiculous adverts o�ering up to 70%
month Trading Standards audit, and I’m
so I would like to think that is down to it
‘o�’.
happy to say we were given a clean bill of
being a genuine event, where customers
health – indeed, any recommendations
know it’s the best time to buy.
On one of my recent mystery shopping expeditions, a retailer was advertising 70% o�, plus a further 30% – I’m not quite sure how that one even works!
would always be rectified immediately. Ethical retailing is at the core of
Can the OFT change the industry as a whole? I doubt it, as most of the
everything we do now, and I would like
nationals are a law unto themselves –
to see more retailers join the minority,
but perhaps they can be reined in a bit,
with 70% o� prices. We operate a varied
adopt this approach and abolish falsely-
and we independents can work together
selection of promotions throughout the
inflated price establishing. Unfortunately,
to promote more transparent pricing.
year. These are entirely genuine sales, the
I see it being some time before this
10% or 20% is deducted from the product
becomes common practice throughout
Steve P: Sales and promotions have
price at the time of transaction, and the
retail, and until then the public will
become the norm within modern day
always be drawn into misleading sales as
retailing. Our marketing calendar moves
many retailers are forced to jump on the
monthly from one promotion to another.
bandwagon just to tread water.
We only hold two annual ‘sales’, which
The reality is no business can trade
encompass all product categories (winter
“I would like to see more retailers abolish falselyinflated price establishing, but I see it being some time before this becomes common practice throughout retail” – Ross Beveridge
SectionF.indd 84
Royce: This is a topic I feel strongly
and summer). The remaining promotions
about, as I really think the nationals
target specific products, categories or
who run never-ending sales do nothing
added-value campaigns.
to help the furniture trade’s reputation.
The sales and promotion culture
That said, in my experience, the
is here to stay, and to some degree is
consumer is more aware of inflated RRPs
expected by today’s consumer. It is well
than ever, and we can only hope that this
publicised that retail footfall continues to
continues.
fall, and with fewer people visiting stores
My ethos has always been to have competitive prices all year round. We rely mainly on repeat custom, so I don’t
conversion becomes more important – and o�ers do aid conversion. We do not use the MRP when a
think it would be possible (or ethical) to
product is on o�er. Reductions are always
be charging double the price for a sofa,
deducted from our original selling price.
only to reduce it to the normal price the
MRPs can be misleading and adjusted
next month, and for a good customer to
to suit. In my view, MRPs should not
see that!
be used, and ideally legislation should
We tend to do one main genuine clearance sale each year with other
be introduced to stop the practice and protect the consumer.
22/12/2017 09:48
Year in Review | 85
MARCH
Change the channel
John Lewis announces a £4m investment in digital customer service in 20 of its stores, to strengthen its omnichannel retail o�er. Sta� are given iPhones loaded with a bespoke app to help them engage customers more closely by finding information about products, checking stock availability, and placing orders. What investment have you made to bring your digital channels closer to your store o�er, and vice versa? What obstacles have you encountered? Are you seeing the benefits of o�ering a joined-up approach to retail?
Mike: A multichannel approach to
reasonable amount in a multichannel
retail has been our operating model
in recent years, but it is by no means
something from the website to be
for over a decade. We have continually
an easy, quick or straightforward
collected in store, or return online
invested in our digital channels –
process.
purchases to one of our branches (this
launching a next-generation website
We will, however, continue to
A customer can purchase
is seldom used, as our retail units are
built entirely in-house, as well as
invest even more to improve our
located in Central Scotland, and our
rolling out our social media, Google
customer experience in store and
website supplies all areas of the UK).
AdWords and SEO strategies. In the
online, as it is clear to me that this is
past 12 months, we have added online
essential if a business wants to keep
up in store to allow customers to
order points in all our stores, as well
growing in the current market.
browse our online catalogue, and we
as launching live chat on our website. Bringing the on- and o�ine worlds
We have dedicated stations set
encourage our sales sta� to utilise the Steve P: Linking our channels is
vast product listing, o�ering a much
closer together means that in-store
important as we strive to optimise
broader choice than a purely bricks-
customers can view your full product
the business – removing bottlenecks,
and-mortar retailer could.
range – not just what’s on your shop
delays and providing the relevant
floor – and that online customers can
information as and when the
store and online at the same time to
access the knowledge of a bed expert
consumer requires it will increase
further support customers’ freedom
from the comfort of their own home.
conversions.
to choose di�erent products and not
Wherever and however customers
Over the past 12 months we have
We run the same promotion in
lose out.
choose to shop, you need to o�er
linked our EPOS sales system with
choice, convenience and, of course, a
our website to provide live stock
to develop an omnichannel approach
market-leading price.
information. Consumers can also view
– none more so than the personal
where specific products are displayed
touch of customer service you receive
Steve A: We have embraced
in our various locations, and log
in a store environment – but I do see
omnichannel, albeit on a smaller
on to track their orders. Over the
this an ongoing area of development,
scale. We only have one retail outlet,
next 12 months our plan is to allow
with customer service levels being at
which is integrated into our online
consumers the ability to link product-
the forefront.
channel, and we ensure our most
specific information using
popular products are online and in
mobile devices in store.
store, at the same price with the same delivery method. The in-store sales team are totally
There are challenges in attempting
Modern business requires constant optimisation to remain competitive, and
integrated into the online business,
multichannel linking is an
helping customers online as well as
essential part of the overall
in store. Any future physical stores
process.
will be an extension of our online business.
Ross: We have recently taken steps to create
Royce: John Lewis are leading the
a more seamless link
way yet again, and in my opinion
between our in-store and
are at present the best in the home
online o�ering, where
furnishings market at multichannel
items shown on our
retailing – so as a trade we need to
website can be ordered in
take note and act accordingly, or be
store as easily as our shop
left behind.
core display products, and
Our business has invested a
SectionF.indd 85
vice versa.
New technology empowers better customer service at John Lewis
21/12/2017 19:05
86 | Year in Review
APRIL
The cost of Brexit A British Retail Consortium (BRC) report suggests that the retail prices of furniture imported from outside Europe could fall following Brexit, if the UK can manage to lower tari�s and agree new deals with importing nations. How much of your o�er comes from outside Europe? How has its pricing changed this year, and why? Are you exploring new import opportunities? Do you see any likelihood of being able to reduce your retail prices after Brexit? What are the other factors influencing your pricing strategy, and how are you responding to them?
Steve A: If only we had a crystal ball. As a country we must embrace
deals and tari�s which are agreed. Our pricing will follow the trends
For us, the pricing structure
the opportunities of Brexit – I
and movements from suppliers,
remains unchanged, in the sense
firmly believe that with the right
which will be dictated by the outcome
that margins have been protected,
negotiation then yes, our imports can
of the Brexit negotiations.
with retailers having no choice
become more competitive, o�ering our customers a better deal.
but to pass the increase on to the Royce: The Brexit news was
consumer. Certain product lines have
encouraging at first, but in reality
undoubtedly become casualties due
benefit ourselves, as the majority of
it has a�ected every manufacturer
to these increases, with the challenge
our products are sourced from the
and importer with the uncertainty
being to find replacements when this
UK.
surrounding exchange rates, price
is the case, and we have been able to
of foam and many other factors,
achieve this when required.
We’re not likely to see much direct
In general, our prices have been creeping up in line with manufacturer
resulting in several price increases
price increases. We pass these on to
from every supplier.
our customers, and I’m pleased to say
I think every one of us is watching
The introduction of lower tari�s will only lead to a reduction in retail prices if suppliers and importers are
this has not had a negative impact on
and waiting for some positive news
forthcoming with cost savings at
our customer acquisition.
from the Brexit negotiations – how
their end – should that be the case,
this develops over the next couple of
then I do believe you will see this
Steve P: Nobody really knows
years will certainly have a huge e�ect
reflected in the prices, and in most
how pricing will be a�ected post
on the future of many businesses.
cases savings will be passed on to
Brexit – up or down. We currently
the consumer as the need to remain
don’t import much directly from
Ross: Currently, around 21% of our
competitive will not disappear.
outside the UK or Europe. However,
total product o�ering comes from
This could lead to an increase in
indirectly, our suppliers import many
outside Europe. This is the area
imported products once again, with
materials and/or items, therefore it is
in which we have witnessed the
the cost gap widening from UK
a concern as to the outcome and the
most price increases following the
manufacturing.
“I think every one of us is watching and waiting for some positive news from the Brexit negotiations – how this develops over the next couple of years will certainly have a huge effect on the future of many businesses” – Royce Clark
SectionF.indd 86
vertiginous drop of the pound.
Brexit is set to prove costly – but will it also bring pricing opportunities?
21/12/2017 19:05
KettleJa
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SectionF.indd 87 1 KettleJan18_1.indd
21/12/2017 12/12/2017 19:05 15:41
88 | Year in Review
MAY
The next retail hotspot? Upholstery retailer Sofa.com opens a 5000ft2 showroom in
What makes Guildford so suitable for these brands? How do you
Guildford. With The White Company, Loaf and Oka Direct
establish the best locations for new stores, and what are your recent
all planning to join the town’s new Tunsgate Quarter
experiences? Which locations do you think will attract the most
development, Guildford is set to become one of the UK’s
interest in the future?
richest locations for modern furniture retail.
Mike: Due to its close proximity to
recognised retailers they can provide a
attract the same retailers. The majority
south-west central London, Guildford
substantial draw that previously didn’t
of rapidly-expanding retailers are value
is a property hotspot that enjoys a
exist, new developments are often safer
businesses and supermarkets – although
buoyant local economy, which will serve
bets – but, of course, you have to make
I have been impressed with the intensity
aspirational brands such as The White
sure you get your piece of the pie.
of Tapi Carpets’ expansion plan.
Company well. While big brands will always lead the
There are opportunities in some slightly more obscure sites, which
Royce: Having never been to Guildford,
way in establishing new retail hotspots,
require more thought and planning but
it’s di�cult to comment – but location
independent retailers can also enjoy
can still be successful providing they are
is certainly key to a business being a
huge success by looking for localities
situated on main arterial roads, coupled
success! We have chosen a site for our
and communities where they can o�er
with adequate parking. These sites
new store on the edge of the A96 which
the most added value while, at the same
can often prove more profitable, with
is very visible, so that should in theory
time, carefully managing their overheads
substantially lower headline rents.
help increase our footfall – but you
– this approach informed our decision
In general, I think we’re seeing
only have to look at the oil downturn in
to open a third store in Wigan last
retailers seeking to occupy smaller units,
Aberdeen in recent years to see that no
November.
or introducing concessions to share the
matter how good a location or vibrant
rent burdens of under-utilised space.
an area you are in, it can very quickly
Ross: It’s not always easy to find good
This has forced many landlords to
change when disposable income reduces
sites for new stores. With an influx of
partition existing units in an attempt to
or disappears.
“While big brands will always lead the way in establishing new retail hotspots, independent retailers can also enjoy success by looking for localities where they can offer the most added value while carefully managing their overheads” – Mike Murray
SectionF.indd 88
Sofa.com is just one of the aspirational brands that chose Guildford as its next step last year
21/12/2017 19:05
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SectionF.indd 89 1 KettleJan18_2.indd
21/12/2017 12/12/2017 19:05 15:43
90 | Year in Review
JUNE
On target Retailer and manufacturer Mattressman launches a television
What advertising channels do you employ, and how have these
advertising campaign based on data profiling, using Sky
changed? Which deliver the best returns? Have you explored how
AdSmart to reach potential customers living within eight miles
data can enable personalised marketing campaigns? How important
of its stores. With Sky AdSmart, di�erent adverts can be shown
is word-of-mouth referral to your business? Do you think the
to di�erent households watching the same programme, so
traditional forms of furniture advertising still work, or are you looking
businesses can advertise on national channels, but to relevant
for new ways to engage the audience?
audiences. Ross: This is a subject that draws
supplement it with a decent marketing
much attention, with opinions ever
mix – direct mail, radio, TV, social
with traditional print outlets at a local,
diverse. Traditionally, TV advertising
media and local press is all we currently
regional and national level, we are
has been dominated by the brands and
use.
increasingly shifting our focus and spend
multinationals, who can spread the cost
The local press element is a lot smaller
While we will always work positively
towards digital and television advertising
and penetrate a much larger area with
than it used to be – instead of being the
– working closely with our Google,
numerous locations to benefit from
main form of advertising it’s now the
Facebook and Sky AdSmart partners to
blanket advertising, reducing the cost
smallest part, and I’m pretty sure it is
increase our presence on those platforms
per acquisition substantially. The more
something that will continue to decrease
which, experience shows, yields the best
granular and targeted you can make the
further as we all move away from
results.
audience, should, by all accounts, only
reading daily/weekly papers.
increase your ROI.
Within the local communities we
Social media will become the main
serve, word-of-mouth referral is hugely
marketing tool for most, as new ways to
influential – yet we take online reviews
– and beds in particular – is a far less
gain sales through social media channels
just as seriously.
successfully advertised area, with master
come to the market. Interacting with
bedroom purchases as seldom as once
customers is something that we have
in all our advertising, but we are also
every 7-10 years. Retailers and websites
been doing more of this year – simple
using social media and live chat to
with frequent visitors have the need to
things like asking for feedback and
engage people in conversations about the
adopt a very di�erent approach, and
opinions is so much easier now, with an
symptoms and causes of poor sleep as
continued customer engagement is a
instant line of communication open 24/7
part of our commitment to helping them
major part of that.
through social media.
choose the best bed for their unique
I do feel that the furniture industry
Advertising budgets can easily run
Products are placed front and centre
needs.
away, and with the complete shift from
Steve P: The mix of di�erent methods
organic results to paid search on Google,
of advertising are endless. We mix a list
Steve A: As a primarily online retailer
this often represents a large share of
of various methods, from radio to social
we have the benefit of having very
that budget. For us, tightly managed PPC
media. Our use of traditional press has
transparent ROI for our direct
advertising and local advertising such as
been reduced and replaced with PR.
advertising. We rarely employ traditional
leaflet inserts to the most commonly-
We track performance of all campaigns
forms of marketing, and keep it Pay Per
read newspapers in each location still
to ensure ROI is being met, and
Click, remarketing, social and a�liate
represents the most successful avenue
month after month this demonstrates
partnerships.
(and word of mouth is still a key part
the importance of looking after the
of that). Customer service includes
customer and providing them with a
to attribute each sale to a specific
aftersales service, and this should never
memorable buying experience, as our
channel, as an increasing number of
be underestimated.
metrics consistently record that 45%
our customers are visiting our website
of our business comes from either
from across multiple devices and along
recommended or previous customers.
multiple touchpoints.
word of mouth – and we are seeing
Mike: Whether people are using Google,
Optimisation as a form of advertising
this develop further now with social
scrolling on social media, reading local
– it requires regular investment and
media, as friends comment on the
newspapers or listening to the radio,
goes hand in hand with our overall
picture of the new sofa, or businesses
they will see or hear an advert for us.
marketing strategy. Going forward, we
ask for recommendations on LinkedIn.
This multichannel approach ensures we
are all going to have to be smarter and
It’s obviously the cheapest way to
are an active presence in people’s lives at
think out of the box, as demonstrated by
gain a customer, but you still need to
all stages of the buying cycle.
Mattressman.
Royce: The best form of advertising always has been, and always will be,
SectionF.indd 90
However, it is getting harder
We also treat our Search Engine
21/12/2017 19:05
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SectionF.indd 91 1 KettleJan18_3.indd
21/12/2017 12/12/2017 19:05 15:44
92 | Year in Review
J U LY
Wood for good
The World Wildlife Fund (WWF) publishes its latest
How important are sustainable practices to your company and
sustainable timber practices report, which highlights
customers? Do ‘green’ credentials make a big di�erence to the
which furniture retailers the charity feels are fulfilling
suppliers you choose to work with, and how do you ensure they
their environmental obligation to stock responsibly-
become a valuable selling point? Do you feel that naming and
sourced wood products. Sainsbury’s and Marks & Spencer
shaming helps bring companies into line?
are among the retailers which have maintained a clear, simple approach to reporting their activities, with Bensons for Beds and Homebase (Bunnings) joining the roster.
Royce: This is an important issue,
add value to both the retailer and
and one we have embraced. I would
manufacturer.
like to see more information from
Naming and shaming is maybe
suppliers on where products are
something that needs to be done in
made, what exactly the materials are
the short term to get suppliers to
and where they have been sourced
act quickly and change things if they
from.
are not being done properly – those
In my opinion, this should
who are called out need only provide
become an industry standard, as
some transparency on their product,
the consumer being 100% clear on
which should be relatively painless
what they are buying can only help
for most.
“The consumer being 100% clear on what they are buying can only help add value to both the retailer and manufacturer” – Royce Clark
AUGUST
Embracing disruption Online mattress brand Casper hints that it plans to follow in the footsteps
Steve P: Business constantly evolves as
of rivals Eve and Simba, and sell its products through physical stores in the
new innovations and disruptors come to
UK. Casper’s MD Constantin Eis tells news agency the Press Association
market. The boxed-up mattress itself is
that, as was his company’s experience with Target in the US, a distribution
not new or innovative, it is the marketing
agreement with physical retailers would help it secure a bigger share of the
and simplicity that is – but it’s also
market.
easy to emulate, which is why so many
How much have these new online mattress brands disrupted the sector and your business in the past year? Has their influence been greater or less than you expected? Have their approaches to marketing influenced yours? How much long-term impact do you see these disruptors having, and are any other sectors ripe for a shake-up?
have appeared, and why this crowded marketplace is now having to seek other routes to market such as traditional retail outlets to survive and/or increase market share. The boxed-up mattress companies
“I don’t believe there is one mattress for all, and from what I understand of their customer acquisition costs I struggle to see how they can make profit in the long term” – Steve Adams
SectionF.indd 92
have had an impact, but for us it’s probably less than we experienced from the online directory companies, which had a greater e�ect in disrupting the market, driving down margin and sales. The boxed-up mattress is here to stay – the question is who will still be around in 12 months’ time? Those with the deepest pockets, I suspect.
21/12/2017 19:05
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SectionF.indd 93 1 KettleJan18_4.indd
21/12/2017 12/12/2017 19:05 15:46
94 | Year in Review
AUGUST (continued)
Casper opened a temporary store in Covent Garden at the end of 2016 – will the boxed mattress retailer soon become a commonplace sight on Britain’s high streets?
Steve A: The likes of Eve and Simba
However, I don’t feel these brands will continue along the same path,
impact the online mattress brands
not all of it in a bad way. They have
as customer retention will be non
have had, purely from a talking point.
certainly made our market more
existent if they want to sell the same
Unfortunately, there are not many
challenging, especially with their deep,
product to the same customer every
days that pass by where I do not hear
venture-funded pockets – but you
seven years! It will certainly be
them being discussed.
can’t deny they have raised awareness
interesting to see which ones last the
and increased our customers’
course, and I’m sure it will be those
continual investment that gets
openness to spending more on their
that develop the brand and products
plunged into these companies, with
mattresses.
on o�er – why sell a mattress and not
losses often outweighing profits due
o�er the bed frame, base, headboard,
to their ever-increasing marketing
duvet and pillow?
costs as they look to take over social
However, I don’t believe there is one mattress for all, and from what I understand of their customer
We may even see them go into
acquisition costs I struggle to see how
di�erent areas of products – Simba
they can make profit in the long term.
sofas and Eve chairs may be just
There is a space for their o�er, but it’s
around the corner …
very crowded, and I doubt they will all survive.
I am even more surprised at the
media sites and overpopulate display remarketing. I’m not sure there is much I can learn from this policy without some additional investment. I can see the
Mike: We sold our first roll-up
attraction to retailers of displaying
mattresses nine years ago and have
one in an attempt to drive footfall
Royce: We currently sell the Simba
sold them every year since – the
into their stores, but the reality
equivalent, but when sold alongside
only thing that has changed is that
is that when customers see these
another 30 di�erent mattresses it
a handful of companies with huge
mattresses in the flesh they are often
hasn’t broken any records – the
marketing budgets have advertised
unimpressed, and most retailers
product is good but overpriced, in my
that niche. We view this as a positive,
will be just as happy to sell them
opinion.
because it has promoted the industry
something else.
These single-product, one-size-
SectionF.indd 94
Ross: I have been surprised by the
have definitely disrupted our market,
as a whole – educating the consumer
Many retailers (ourselves included)
fits-all brands have done a great job
on the benefits of owning a high-
already o�er comfort guarantees,
in gaining a significant market share
quality mattress. We will continue to
and if anything these online mattress
in such a short time, and they seem
do what we have always done, which
brands will drive more bricks-and-
like a good idea, with many customers
is to o�er customers the chance to
mortar retailers to provide similar
too busy to visit stores – and the
purchase a mattress vacuum packed,
peace of mind. Our LFL sales are up
100-night guarantee makes it an easy
rolled up, or any other way they
+7%, so I can’t say I have seen the
choice.
desire!
impact at a sales level either.
21/12/2017 19:05
CrestLe
Feeding your creative appetite.
sales@crestleather.com @crestleather www.crestleather.com
SectionF.indd 95 CrestLeatherJan18.indd 1
21/12/2017 19:05 15:19
96 | Year in Review
SEPTEMBER Steve A: Rogue trading is a growing problem for our whole industry – not
Cheap trick
just through the door-to-door salesmen, but also marketplaces like eBay. I wonder how many of these great value products conform to BS7177? Unless a centralised body takes control, with real penalties and real enforcement, it will only get worse. Imagine if the awful Grenfell Tower fire was caused by an illegal mattress instead of a fridge?
The British Furniture Confederation (BFC) takes the fight against rogue traders to the House of Commons, as the industry’s leaders meet to discuss matters such as the new challenges presented by ecommerce and the benefits of working together through direct and co-ordinated Primary Authority Partnerships. Has your business been harmed by rogue
Mike: Mattresses that have not passed stringent health and safety checks may pose serious fire, health and safety risks, as well as being uncomfortable and unhygienic. When customers are conned into parting with their cash in exchange for a poor quality – or even a pre-used – mattress, it can undermine the credibility of our whole industry. The NBF are doing a fantastic job of educating consumers about the risks involved in dealing with rogue traders – some of whom even brand their vans with very convincing logos, or sell mattresses with fake FRcertified labels. Promoting the fact you sell NBF-approved products is a simple stance all retailers can take to continue the fight.
traders? How much impact do they have on the wider industry? Do you think the
Royce: We have been very lucky in that where we live in the north of
authorities take the threat seriously, and
Scotland we tend to get targeted much less than those across the more
what might be done to better combat such
populated areas. It’s good to see moves being made to stop these rogue
practices?
traders, but it’s certainly a huge task.
OCTOBER
The threat of widespread product recall due to the discovery of possibly dangerous foam components seems to be averted, as it emerges that the bulk of UK sofa and mattress production facilities are una�ected.
Total recall?
Did this supply problem a�ect your business? Do you supply ranges on a rapid production turnaround basis? How damaging could a
Royce: We had some minor delays from certain suppliers, but it
product recall be, and do you expect any stronger guarantees from
seemed to get resolved fairly quickly. For me, it was reassuring
your suppliers in the wake of this issue?
to know that it was identified and rectified immediately.
Steve A: We should be very proud of how the foam suppliers
across our industry, as I don’t agree that if a product fails after
and manufacturers handled this di�cult situation – it showed
13 months that it should be down to the retailer to rectify it
great professionalism and responsibility, and I have no doubt
– we are currently working with our key suppliers to try and
that any recall would have been handled equally well. Our
o�er a longer and more customer-friendly guarantee.
I would like to see manufacturing guarantees increased
business model of holding 95% of our product in stock has enabled us to continue trading una�ected.
Steve P: We encountered little disruption from the foam supply issue, with only one supplier a�ected. A recall of any
Ross: We do o�er a next-day service, but, having carried stock
level, though, would be very damaging in terms of cost and
that we could use to fulfil customer orders, we experienced
administration – but, more importantly, in terms of consumer
very little disruption. Although lead times were momentarily
confidence.
pushed out, I have to commend our foam mattress suppliers
This issue maybe needs to
for their prompt actions and continued communication
be a wake-up call to the bed
throughout what was undoubtedly a very trying time for them.
industry as a whole, with more
Public safety must always be more important than sales,
in-depth reviews and research
and they were quite right to halt productions to investigate
carried out into the chemicals
further. Everything quickly returned to normal, including our
used in the materials within
lead times.
mattresses.
Would you like to become part of the Furniture News retailer panel? Contact the editor to register your interest – we’d love to hear from as many of you as possible!
SectionF.indd 96
21/12/2017 19:05
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Manufacturers and Wholesalers of Quality Framed Mirrors
Britannia Mirrors Ltd Unit 5, 87 Lockfield Avenue, Enfield, Middlesex EN3 7PY Tel: 020 8804 0392 Email: sales@britanniamirrorsltd.co.uk
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SectionF.indd 97 BritanniaMirrorsDec17.indd 1
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*Also open the last Saturday of each month. See website for opening hours.
SectionF.indd 98 SweetpeaWillowJan18.indd 1
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COME TOGETHER The UK’s pivotal trade exhibition returns to the Birmingham NEC this month, and, as always, it promises to be an unmissable event. The 2018 January Furniture Show will feature over 500 exhibitors – and much of the product they plan to unveil is featured across the pages of Furniture News’ extensive preview …
From Sunday 21st to Wednesday 24th this month, halls 1-5 of the NEC will be packed with the freshest mainstream and high-end furniture, flooring, fabrics, lighting and accessories. Visitors will find many of the best British and international suppliers, large and small, across several themed sectors: halls 1 and 2 will feature premium design, Hall 3 interior accessories, Hall 4 mainstream living and dining, and hall 5 for living and beds. Additional areas of interest include the Flooring Show and Fabrics and Soft Furnishings Pavilion in Hall 2, the VIP Lounge at the back of Hall 5 – and, of course, the Furniture News stand (4F25) in Hall 4! As well as new signage to complement
which offers visitors a summary email
technologies and the human response
the physical show catalogue and help
at the end of each day detailing the
to shades of white light; while at 2pm,
simply navigation around the halls, this
information they have collected and the
Colour Talks, presented by the new SBID
year’s event benefits from an improved
stands they have visited, while allowing
Colour Council, will explore the power
website and communications facility, as
exhibitors to ensure they catch their key
of colour in bringing further knowledge
well as the contactless Poken system,
visitors.
and inspiration to the interior design
which marries smart badges and a
This year’s show also presents several
industry.
digital touchpoint on each stand to help
seminars, delivered in partnership
exhibitors and visitors make contact even
with key trade associations. At 11am on
(stand 2C90) and both are free to attend,
when a stand is busy.
Tuesday 23rd Ian Cathcart of Franklite
but booking is required via the SBID
will run a CPD course on Light and
website (www.sbid.org).
The January Furniture Show is the first large UK event to adopt this technology,
Colour, covering various lighting
Both will take place in the SBID Space
Anti Copying in Design (ACID), in association with IP solicitor McDaniel & Co, will hold a breakfast seminar entitled Design Law: The ACID Test on Tuesday 23rd, starting at 8am in the Hall 5 Organisers Suite. the seminar will tackle issues such as deterrence against design theft, the basics of IP, design protection, maximising and commercialising designs creating a proactive IP strategy. Exhibitors wishing to reserve a place should confirm with tracy.breeze@acid. uk.com. The Furniture Awards programme returns for a fourth edition – take a look at the shortlisted entries in the entrance tunnel from the concourse to Hall 3, and keep your eyes peeled for news of this year’s winners … W januaryfurnitureshow.com
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REWARDING GREATNESS The Furniture Awards are back at this year’s show to give the best product launches and their suppliers the recognition they deserve. Having selected their shortlist from a stronger-than-ever complement of entries, the judges are looking forward to getting their hands on the most promising new ranges before selecting their winners for 2018 …
“Now an intrinsic part of the January
Bazeley. “Given today’s economic
Furniture Show, The Furniture Awards
realities, the awards’ focus on recognising
have become the ultimate celebration
commercialism means they are more
of furniture design across the whole
relevant to our industry than ever.”
industry,” says show director Theresa
Open to January Furniture Show
Raymond. Although relatively young – having been conceived in 2014 by Furniture News in collaboration with the show’s organisers – The Furniture Awards have fast become one of the event’s bestloved features. Evolving from a focus on pricing to a more general celebration of those suppliers deemed to have brought
exhibitors, The Furniture Awards
“The Furniture Awards have become the ultimate celebration of furniture design across the whole industry”
the strongest, most commercial designs
highlight the show’s supply champions in four categories – Bedroom, Living, Dining and Decor.The shortlisted entries are inspected on site, before the winners are announced on the first day of the show. “Every year we look forward to presenting the trophies to the winners of The Furniture Awards,” says Theresa. “It gives us the opportunity to see up-close
to market, the awards have gathered
winners will truly reflect the cream of the
the ingenuity, attention to detail and
momentum with each edition, and this
UK furnishing crop.”
thoughtful use of materials that is very
year’s will be no exception. The judging panel, chaired as always
Theresa adds: “The combined knowledge and expertise of these judges
much alive in our industry. “Across the board, from small
by awards co-ordinator Paul Farley,
gives them a complete understanding of
accessories to large statement furniture
comprises: Malcolm Walker (director
the construction, practicality, aesthetic
pieces, it is clear that we have creative
of buying, Furniture Village); Jacquie
value and price point of the products
talent in every sector of furniture and
Benedukt (furniture buyer, Fenwick
they’re assessing.”
interiors – and with great thought
Colchester and Canterbury); Diana Celella
Lending additional weight and visibility
given to the products’ use by the end
(chair of regional directors, SBID); and
to this year’s competition is the BFM
Debbie Watmore (bed, bedroom and
trade association. “We are happy to be
cabinet buyer, AHF).
supporting these prestigious awards
date, and to learn more about this year’s
this year and hope that we’re able to
judges …
experience than we’ve ever deployed,”
further raise their profile through our
W januaryfurnitureshow.com/page/
says Paul, “so I’m certain the 2018
involvement,” says BFM MD, Jackie
furniture-awards
“This year’s panel has more buying
SectionG.indd 100
consumer.” Read on to discover the award alumni to
21/12/2017 19:08
ClarionJ
JFS 2018 logo_venue/dates whiteout
If you’re in the business of furniture, we’ll see you in January. Register now at januaryfurnitureshow.com
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102 | JFS Preview The Furniture Awards
Diana Celella
chair of the SBID Healthcare Design Advisory Council – which brings
Tottenham Court Road. “I then moved into group buying
together interior designers and other
for Maples when the Maple, Waring
industry-related professionals to look
& Gillow business was acquired by
Returning judge
at how design can meet the needs of
Asda/Allied Carpets, becoming buying
Diana Celella is an
the healthcare industry – since its
controller and then director of buying
international award-
conception in 2013.
prior to joining Furniture Village,” he
winning interior designer, and the
She is looking forward to being a
says. “My early years were spent in a
director of Drawing Room Interiors, a
judge again at this year’s awards, a
successful commercial design practice
role she “really enjoyed” in 2017. “It
family-owned department store,
which she founded in 1989, and has been
was exciting to see new and innovative
Newhouses in Middlesbrough, in
based in the West Midlands since its
furniture designs last year,” she says,
warehousing, distribution, display and
conception.
“and I look forward to looking at this
sales … until I got the furniture bug!”
After completing her Interior
year’s interesting and original entries.”
Design degree in 1986, she has worked
Jacquie Benedukt
continually in the industry, as well as lecturing in interior design. Her work includes the residential, hospitality and retirement living sectors.
Malcolm Walker
New awards judge
Diana designs extensively for the commercial sector, specialising in
After judging the 2016
healthcare projects including care
and 2017 editions,
the furniture buyer for
homes, dental practices, assisted
Furniture Village’s
the Colchester and Canterbury branches
living and retirement villages. She is recognised throughout the industry as
director of buying returns to the panel. For the last 45 years, Malcolm’s career
Jacquie Benedukt is
of family-owned department store, Fenwick.
an expert in healthcare sector design
has revolved around retail, and chiefly
– care homes and retirement living
the home furnishing market. In his
trade independently of one another,
projects in particular – and has been
current position, Malcolm is responsible
enabling Jacquie to specify product and
recognised with awards including an
for the product direction and sourcing
pricing that’s closely aligned to local
accolade for dementia-friendly design.
of suppliers, product categories, styles
demands.
“I’m passionate about this sector,”
and price architecture for Furniture
Founded in 1882, Fenwick’s stores
Jacquie has a strong background
says Diana. “It may be not be the
Village, in addition to ensuring the most
in furniture selling, buying and
sexiest side of design, but it’s a sector
commercial layout, presentation and
management. After qualifying as a
in which interior design can make a real
relativity of its store showrooms.
hairdresser and starting a family, her
difference to people’s lives. Healthcare
“In my opinion, it’s the best job in
trade career started at Queensway,
design is much more than aesthetics
the industry,” says Malcolm, “and plays
part of the Harris Group, where she
– it can make a positive difference
to my commercial instincts, retailing
specialised in carpet sales.
in the lives of patients, residents
strengths and my creative ability. It’s
and employees, help ease stress and
my job to bring products to life.
ultimately affect wellbeing. “Through evidence-based design, it is
Jacquie moved to ELS in 1988, before joining House of Fraser in 1992, where
“I have been with Furniture Village
she managed furniture and linens, as
for 20 years, and have experienced and
well as some branch-specific buying.
possible to design in a way that allows
been part of the exciting growth story,
people to lead much more independent
from 12 stores to our current levels,”
as a linen and then furniture buyer,
lives whilst retaining their dignity.”
says Malcolm. “During that time I have
taking on Canterbury in addition in 2010.
seen the business grow and evolve from
Then, with the closure of the Leicester
of British and International Designers
a predominantly UK supply base into a
store this year, Jacquie inherited
(SBID), and is looking forward to taking
respected, influential and global player
buying duties at the newly-refurbished
up the position of president this month.
within our industry.”
Colchester store.
Diana is president-elect of the Society
SBID is the UK-based standard bearer
Malcolm has performed a number of
She joined Fenwick Leicester in 1996
“Good buying is about listening
organisation for the accreditation of
roles at Furniture Village, including:
closely to the trade and paying close
professional interior designers, product
buying controller, cabinets; buying
attention to fashion trends,” says
suppliers and educational institutions,
controller, upholstery; and director of
Jacquie. “Furniture has become much
and works to strengthen the commercial
buying on its trading board.
more fashion led – ranges turn over
Prior to this, he spent over 20 years
faster than ever. Whereas ranges might
with the Maple, Waring & Gillow group,
once have lasted up to 18 months, now
in various roles from sales consultant
those sofas need bottoms on seats and
director of SBID from 2010-2012, after
to store management, making the move
an interest shown in swatches within
which she was appointed chair of
into buying in 1987 whilst managing
just a few weeks of hitting the sales
regional directors. She has also been
the flagship international store on
floor. In this game, you have to react
success of its members and the wider profession. Diana was the Midlands regional
SectionG.indd 102
21/12/2017 19:08
JFS Preview The Furniture Awards | 103
very quickly – and, working for Fenwick, I have that luxury! “Because Fenwick is a department store, I’m always keen to ensure that
Awards alumni
my floor is as fashion-led as the rest
2015
of the shop, and inspire those shoppers
•
Value Category: City, Bentley Designs
looking for cosmetics or handbags to
•
Mid-level Category: Dexter, Gallery Direct
•
Upper-level Category: Sloane, Henderson Russell
spend some time exploring our furniture offer.” Although Jacquie’s experience in the sector is broad, she has a real passion
2016
for upholstery. “I love making fabric
•
Value Category: Hong Kong 7526, Think Rugs
•
Mid-level Category: Cadell, Bentley Designs
•
Upper-level Category: Allure, Nicoletti Home
choices,” she says, “and starting from scratch to source my models for the store, liaising with suppliers in the UK and abroad.” Jacquie is looking forward to picking her favourites from this year’s award entries, as well as seeing how her fellow
2017 •
Bedroom Category: Nolte Möbel, for concept me. “In
judges approach the selection process.
concept me, Nolte Möbel
concept me, Nolte have completely simplified the
Debbie Watmore
German bedroom furniture
New awards judge
Dartmoor.
concept,” said the judges. Cottonsafe Natural Mattress was Highly Commended, for
Debbie Watmore started working for Anglia
•
Living Category: Tetrad, for
Home Furnishings (AHF) 14 years ago
Gatsby. “Relaxed glamour
as a sales assistant while on a gap year
is really marketable right
from university, and after nine months
now, and this is eminently
was appointed as a trainee bed buyer.
fashionable,”said the judges.
Today, Debbie is an experienced retail
Gatsby, Tetrad
Asiades HK was Highly
merchandising expert, and is responsible
Commended is this category,
for all beds, bedroom and cabinet
for its BB lounge chair.
furniture buying at AHF. “I have been with AHF for 14 years, and have been part of an exciting growth
•
Dining Category: Bentley Designs, for Brunel. The
strategy,” says Debbie. “During this
Brunel, Bentley Designs
judges said: “From its design
time I’ve seen not just AHF develop, but
and finish to marketing and
the entire industry advance.”
selling, the whole range
Established in 1979, AHF is the largest
has been comprehensively
employee co-operative in the UK, and
thought through.”
sells a wide range of home furniture
Evanyrouse was Highly
and flooring through 19 stores across
Commended last year, for
England. Because each employee has
Varzzy Stories.
a shared interest in the success of the business, AHF is able to offer a higher level of customer service and a more
•
Decor Category: Flair Rugs,
straightforward price model than many
for New Jersey Print. “It’s on-
of its competitors.
trend, edgy and affordable,
“I am honoured to have been selected as a judge for The Furniture Awards at
New Jersey Print, Flair Rugs
offering value-price fashion,” said the judges.
this year’s January Furniture Show,” concludes Debbie. “With nearly 15 years’ experience, I’ve seen numerous trends come and go – but my passion and love of furniture continues to grow!”
SectionG.indd 103
21/12/2017 19:08
ALPHA D E S I G N S
January Furniture Show: Hall 1 Stand E85
Tiffany
ALPHA DESIGNS UPHOLSTERY LIMITED T: 01902 492937 F: 01902 493700 E: sales@alpha-designs.co.uk Unit 1, Stag Industrial Estate, Oxford Street, Bilston, Wolverhampton WV14 7HZ
SectionG.indd AlphaJan18.indd1041
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JFS Preview Hall 1 | 105
Hall 1 – Premium Design ACID (Anti Copying In Design) ....... 1B90
Grafton Everest...........................................1E75
Akante.............................................................1F70
Greenwood Retail...............................1A1
Alexander & James.....................................1B20
Heico Fasteners UK ..................................1A30
Alfrank Designs ......................................... 1D70
Iain James Furniture ...................... 1E64
Alpha Designs................................. 1E85
John Sankey ................................... 1B60
Alpine Lounge..............................................1E75
Joseph & Gabriel......................................... 1A18
Alstons............................................................1C60
Kesterport .................................................... 1E61
Artedi.............................................. 1C70
Levitas Design .............................................1F15
Ashley Manor Upholstery ......................1B30
Living Earth Tables.................................. 1G82
Ashmore Designs .......................................1E86
Loma Living.................................................1D77
Ashwood Designs...................................... 1D30
Lyra Group....................................................1E70
Baker Furniture .......................1F60:G60
Manor & Mews............................................1B70
Bentley Designs ( UK) ............................. 1A40
Mark Webster Designs.................... 1C30
BFM................................................ 1A90
Michael Tyler Furniture (UK) ..........1F75
Billy & Slouch.................................. 1C20
Minerva Furnishers Guild...................... 1D47
Bree’s New World....................................... 1B10
Nicoletti Trade/Nicoletti Home............1D75
Bridgecraft................................................... 1G20
Optimise Solutions ................................... 1F16
Carlton & Multay........................................1A70
Parker Knoll Upholstery .........................1F20
Carlton Furniture.......................................1B65
Paulus & Brown............................... 1A50
Chasco Furniture........................................1E75
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17 08:41
Peter Guild.................................................... 1F72
John Sankey
Pure Design.................................................. 1B10
Mark Webster
Qualita............................................................1C43
Tamarisk Designs.......................................1A20
R Griffiths Woodwear ..............................1A22
TCH..................................................................1B50
Richard Stamp Agencies.......................... 1B10
Tetrad ............................................ 1F85
Ronfe............................................................... 1B10
Vale Upholstery ......................................... 1G20
Rowico UK ...................................... 1C52
Verikon........................................................... 1B10
RV Design...................................................... 1B10
Vintage Sofa Company.............................1B65
SC Koks .........................................................1D55
Warwick Fabrics.......................................... 1A10
Sciae ............................................................... 1B10
Westbridge Furniture Designs.........1D80
Siren Furniture ............................................1F10
Whitemeadow Furniture........ 1G21, 1F40
Soft Nord.......................................................1E70
Willis & Gambier (UK) .................... 1E60
Source by net...............................................1D77
Winsor Furniture ...................................... 1D40
Spink & Edgar..............................................1F90
Wood Bros....................................... 1A74
Spirit.............................................................. 1D80
Wychwood Design......................................1A22
Stone Italia ..................................................1B40
XYZ Agencies .................................. 1A50
Swivel UK..................................................... 1G90
Zenithart ..................................................... 1D45
Cintique..........................................1D60 Clemence Richard.......................................1B80 Collins & Hayes...........................................1A25 Content by Conran.....................................1F40 David Gundry ............................................. 1D50 Duresta Upholstery....................................1E20 Eliza K.............................................................1C40 Ercol Furniture............................................1E40 F&M Steed .................................................. 1F72 Foshan Yuanlong Metal & Plastic Furniture Com............................................. 1B10 Furninova .................................................... 1A60 Furniwood......................................................1A15 G Plan Upholstery .................................... 1D20 Gascoigne Designs.....................................1E45
SectionG.indd 105
Willis & Gambier
22/12/2017 09:58
106 | JFS Preview Hall 1
Award-winning furniture maker John Sankey (stand 1B60, 0115 946 2121, www.johnsankey.co.uk) will present new upholstery and fabric collections at the show – including a new connecting sofa model, designed for playful family seating. Utilising signature tailoring details and adorned with colour, pattern and texture, the collection exudes modern opulence.
Fairbanks lounger
John Sankey takes the time to
Wainwright chair
Indeed, the company was recently
create high quality furniture that
awarded the Manufacturing Guild Mark
demonstrates its strengths in design and
for excellence in furniture manufacture,
craftsmanship, resulting in luxurious,
and is so confident in the longevity
eye-catching pieces that promise
of its furniture that it offers the only
to enhance the home and last for
FIRA-endorsed lifetime guarantee for its
generations.
super-strong frames.
Following a strong 2017, Baker Furniture (stand 1F60, www.bakerfurniture.co.uk) is looking forward to welcoming customers old and new to its stand, where it will launch a number of new ranges. These include additions to the successful 100% Reclaimed collection, alongside the hand-finished Heritage and the contemporary Fusion
collections – and not forgetting
suit every setting. Although varying in
the unique looks from Little Tree
character, all of Baker’s ranges share
Furniture.
the same level of attention to detail and
Baker Furniture’s ranges are designed with 21st century living
SectionG.indd 106
quality of design and craftsmanship. Delivering throughout the UK and
in mind. From contemporary to
Ireland, Baker Furniture prides itself on
traditional, there is a collection to
quality, value and service.
21/12/2017 19:08
JFS Preview Hall 1 | 107
Mark Webster Designs (stand 1C30, 01623 443355, www.markwebster. co.uk) will launch five dining and occasional collections, which have been designed exclusively for the company. The new ranges offer a wide variety of finishes, wood type and colour, all of which provide a contemporary direction for the cabinet business. The occasional pieces will be interwoven with six new ranges of lifestyle and loft upholstery, which is made entirely in the UK. Three new designs will be added to the loft collection to coincide with the launch of the new 2018 swatch, which offers over 25 plains and multiple scatter options.
Lily
Hall 1, Stand 1-F85 www.tetrad.co.uk Tetrad_JA.indd 1
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108 | JFS Preview Hall 1
January 2018 marks Cintique’s (stand
high-backed seat with a soft and fluid
1D60, 0115 921 8989, www.cintique.co.uk)
design. Fibre-filled domed arms wrap
110th year in the furniture industry. The
over the frame to create a comfortable
celebrations kick off at the show, where
wing, while the upholstered front facing
the team will present three new designs
encases an elegant slice of show wood.
and lots of new fabrics, all highlighting
Further photos and sneak peaks will be
the characteristics Cintique has been
coming soon.
well known for since 1908 – attractive
Cintique has also announced that all its
show wood, superior comfort, quality
new designs will include oak show wood,
craftsmanship and high-end fabrics, all
which joins the current range of beech
made in Britain.
and ash show wood models.
One of the designs (pictured) has a
Following trends in the market and
a surge for lighter wood colours, oak has been selected as the new look for Cintique’s product – a development which has been in the pipeline for some C
time, and which the team is looking forward to revealing to visitors this
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LIFETIME GUARANTEE ON FRAMES & SPRINGS
CintiqueJan18.indd 1
SectionG.indd 108
Celebrations begin on Stand D60, Hall 1 at The January Furniture Show. Cintique will be presenting new designs and new fabrics and welcome you to join them.
04/12/2017 11:33
21/12/2017 19:08
Westbrid
JFS print.pdf
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WestbridgeJan18.indd 1 SectionG.indd 109
20/12/2017 21/12/2017 11:31 19:08
JFS FN Trade DPS Advert Jan 18 Issue
7/12/17
13:08
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Warwick, sleep in style
JFS STAND C52 +44 (0)1249 821 748 rowico.co.uk
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Willis & Gambier’s (stand 1E60, www.
Universal is known
a number of brands within its portfolio,
classic and traditional
including Craftmaster, Legacy Classic,
styling, plus
Paula Deen, Baker US, Lacquercraft
intricate marquetry,
Hospitality, Wendy Bellissimo and, of
sophisticated finishes
course, Universal.
and varied wood
Camden table and wine rack
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Michael Tyler Furniture Ltd | Tel: 01424 756675 | www.michael-tyler.co.uk
19-22 JAN 2018
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Come and see us at the 2018 NEC Furniture Show HALL 1 STAND F75
C
01/12/2017 13:09
21/12/2017 19:08
114 | JFS Preview Hall 1
Retail sales promotion expert Greenwood
“You will have proof! Greenwood’s
Current Greenwood client Tim Halfhide
Retail (stand 1A1, 01565 650101, www.
clients will tell you that these sales
of Bringy Furniture in Essex comments:
greenwoodretail.com) makes the bold
returns are not exceptional, they are
“We all thought there was no way we’d
promise that, with its help, it is possible
typical. These sales returns are being
achieve the sales projections given to
to generate 25%, 50% – even 100% – of
seen by scores of retailers, right across
us by Greenwood, but in the end we
your company’s annual sales in just three
the UK and Republic of Ireland, year after
smashed all previous records, with
weeks.
year,” says MD Bernard Eaton.
takings equal to 80% of our annual turnover in just two-anda-half weeks! The event manager they sent was straight out of the John Lewis mould – just right for us. This was by far the best and most professional sales experience we’ve ever had.” Bernard adds: “Greenwood has far more experience of planning and organising retail sales in this marketplace than any other sales company in the world. This means that noone else is better qualified to help British and Irish retailers get the best out of
Crowds queuing to buy during a Greenwood Retail sales promotion
their next sales event.”
Having been purchased by Sofa Brands International last
addition to stockists that we would like to work with in
summer, the Collins and Hayes (stand 1A25,
the future,” says Jo. “We are really focused on the leading
www.collinsandhayes.co.uk) brand will relaunch at the show
quality independent retailers. It has been important to listen
with a curated collection that will, says sales and marketing
to them and discover why, historically, the brand was so
director Jo Slaven, “capture the essence” of the heritage sofa
good, and what it was that they bought into. We have done a
brand.
lot of listening.”
By her own admission, Jo knows the upholstery trade from
The new collection has been put together from scratch
the ground up, having worked with the likes of Duresta, John
but “will stay true to the essence of the brand, which means
Lewis, and — back at the start of her career — components
natural fibres, beautifully-executed weaves and quality
supplier Peter Cook International. Being part of the relaunch
compositions,” says Jo.
of Collins and Hayes was “too good an opportunity to pass up”, she says. “We want to progress the brand, develop it, and get it back to its rightful place in the market. Sofa Brands
“We are very clear where we want to position the brand. We believe that Collins and Hayes fills the gap in the market for understated elegance.” She adds that the launch range will be “very versatile”,
International has pedigree, and is known for delivering.
and comprise five collections, in a mix of modular, corner
Brands are our heartland.”
units, fixed cover, loose cover and leather models.
Jo says that the business has taken the time to really
“Not every collection will have all of that, but you will be
understand what Collins and Hayes means, talking to
able to have all of that if you buy into Collins and Hayes. The
stockists so that its newly-developed range will include a
initial edited collection has something for all those retailers
nod to past bestsellers, stay true to its brand integrity, but
we are targeting — independents who can get behind the
also provide newness.
brand, understand it, and deliver a consistent experience —
“We have engaged a lot of the previous stockists, in
SectionG.indd 114
and give us something to build upon next year.”
21/12/2017 19:08
DISCOVER THE FORTUNE • PROMOTION – Promote your business effectively. Every THAT LIES HIDDEN IN good retailer from Tesco to Harrod’s does. Consider using a SMASH ALLsales, turn stock into ‘Greenwood’ sales promotion to increase YOUR BRAND… YOUR SALES RECORDS cash and win future market share, while protecting your profit at the same time. Call Greenwood! YOUR I N V I TAT I ON
Why not call me today on 01565 650101 for a free, Comeno-obligation and See Us onbusiness Stand A1 in Hall 1 I can confidential, consultation? outline sales projectionsatand costs over the phone. THE JANUARY FURNITURE SHOW on Limited bookings forto2017 2018 are 21st 24thand January 2018now being taken Take aon look at our website or call us now on 01625 521010, a first come first served basis. The best launch dates alwaysand go first. or, send an e mail enquiry, we’ll gladly call you to
FIND OUT MORE ABOUT GREENWOOD SALES... DON’T MISS OUT discuss the exciting possibilities we can offer you,
Don’t hireout a sales company until you have spoken to Greenwood. To find more without obligation, or to book a sale,
without obligation.
All weon ask,01565 is for the650101, opportunityor to explain can trust call now send why an eyoumail and I’ll Greenwood - Britain’s Leading Experts in Retail Sales Promotion gladly call you. - to help you plan your next big sales event.
We are now booking events right across the UK and Ireland for the rest of 2013 onseeausfirst first served basis. Come and at the come NEC to find out more. can usually outline costs and sales projections after a briefexclusivity discussion. BookWeyour sales event early to guarantee We’d love to see you Or, ifbusiness. you prefer, why not call us directly forthere. your on 01565 650101 for your free, confidential, no-obligation business consultation.
GREENWOOD RETAIL LTD
GREENWOOD RETAIL LTDLTD GREENWOOD RETAIL Britain’s Leading Experts in Retail Sales Promotion since 2002 sales@greenwoodretail.com www.greenwoodretail.com
Britain’s Leading Experts in Retail Sales Promotion since 2002
Britain’s Leading Experts in Retail Sales Promotion BUY BRITISH
sales@greenwoodretail.com
www.greenwoodretail.com
1 Wilmslow House, Grove Way, Wilmslow, Cheshire, SK9 5AG SectionH.indd 115 GreenwoodJan18.indd 1
21/12/2017 15/12/2017 19:37 10:43
DRIVEN TO LEAD. PROUD TO IMPRESS. T E L : 016 2 3 5 5 5 6 6 0 E N Q U I R I E S @ W H I T E M E A D O W. C O M W W W.W H I T E M E A D O W. C O M
@WhitemeadowUK Whitemeadowuk Whitemeadow
SectionH.indd 116
21/12/2017 19:37
WHITEMEADOW IS THE LARGEST I N D E P E N D E N T LY O W N E D U P H O L S T E RY M A N U FAC T U R E R I N B R I TA I N T O DAY. Focussing on design leadership, an efficient production process and attention to quality, we have grown to become one of Britain’s most trusted and innovative upholstery manufacturers. From the beginning we’ve been driven to lead, making an impression at every step in creating our products. We’re proud to supply many of Britain’s blue chip high street brands and premium independent retailers. Visit us at the January Furniture show, 21st – 24th January 2018, to discover inspiring British furniture. SOFAS: HALL 1 F40
SectionH.indd 117
BEDS: HALL 1 G21
21/12/2017 19:37
118 | JFS Preview Hall 1
BILLY & SLOUCH MAKES ITS DEBUT New brand Billy & Slouch (stand 1C20) makes its debut at this year’s show, presenting 10 unique models split across two distinctive ranges.
Lillystone
Spearheaded by sales and marketing
modern, up-to-the-minute colours and
Most designs will be available fixed or
director Vicky Philips and respected
styling, such as pastel shades on one
loose covered, and overall sizes can
furniture industry designer Alan Pledge,
end of the spectrum and a bold injection
be adapted to suit individual needs.
in addition to the wider team behind
of trending colour on the other. Billy
The brand will constantly push the
Collins & Hayes in its former guise,
& Slouch is backed by a roster of
boundaries of innovation and design to
original brand Billy & Slouch makes its
dedicated staff and is proud of the
meet the requirements of the ever-
first foray into the marketplace at the
quality, service and bespoke flexibility
changing marketplace.”
January Furniture Show.
it is able to offer customers.
Featuring a brand new look and style,
“The opportunity to bring new
Billy & Slouch’s aim for the event is to get back on board with independent
but with the signature feel that Collins
product to the market has inspired me
retailers and to make known its
& Hayes’ former customers are familiar
to design a harmonious collection of
presence within the industry. With
with, Billy & Slouch aims to impress
upholstery which will hopefully stand
substantial investment backing the
at the event with a mixed product
the test of time,” says Alan Pledge.
new venture and a strong sales force on
offering, targeting both the traditional
“The particular appeal of the Billy &
board, the brand is ready to immerse
and the more contemporary sides of the
Slouch range of upholstery will be its
itself fully in the marketplace and show
market.
distinct design style, providing supreme
the industry what it is made of.
comfort, perceived value and flexibility.
T 01424 720027
The brand’s portfolio will incorporate
SectionH.indd 118
21/12/2017 19:37
Billy&Sl
Making their debut at the January Furniture Show Find them in Hall 1 Stand C20
SectionH.indd 119 Billy&SlouchJan18.indd 1
21/12/2017 18/12/2017 19:37 17:09
120 | JFS Preview Hall 1
ALPHA LEADS BY DESIGN UK manufacturer of contemporary fabric seating Alpha Designs Upholstery (stand 1E85) will display numerous new ranges to enhance its offering of design-led sofas.
0805 2018
Tiffany
A family company with a ‘can-do’
foam seating – all of which is available in
attitude and a passion for fabric, Alpha
a collection of opulent fabrics.
Designs Upholstery is looking forward to
Handmade in the UK, Tiffany offers
introducing visitors to the comfort and
high-quality materials at a competitive
creativity of its latest upholstery models.
price point. Elegant, slender lines
One of the company’s stand-out
combine with relaxed comfort in a model
models this year is Tiffany, a new
that is flexible enough to meet both
collection which boasts elegant slender
contemporary or traditional demand,
framing detail, encompassing an array of
depending on the fabric specified.
feather-filled back cushions and reflex
W alphadesignsupholstery.co.uk
SectionH.indd 120
21/12/2017 19:38
BakerJa
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0805 2018 January Show_ADVERT_AW.indd 1
28/11/2017 13:19
EXHIBITING IN HALL 1 STANDS F60 - G60 www.bakerfurniture.co.uk | sales@bakerfurniture.co.uk | 01642 220886
EXHIBITING IN HALL 1 STANDS F60 - G60
www.bakerfurniture.co.uk | sales@bakerfurniture.co.uk | 01642 220886 SectionH.indd BakerJan18.indd1211
21/12/2017 13/12/2017 19:38 10:20
122 | JFS Preview Hall 1
Squish (stand 1A85, 07836 237490, www.
and comfortable sofas, Squish offers
their consumer-facing digital presence
squish.furniture), unveiling upholstery
a manufacturing service, as well as a
up to date, and using the platform to
models on the BFM stand in Hall 1,
newly-developed digital web platform,
trade online with an excellent product
is a new service concept for furniture
to transform retailers’ ecommerce
with attractive margins,” says Matt
retailers.
capabilities and their overall digital
of the January Furniture Show launch.
branding proposition.
“The products proposed by Squish will
Founded by Matt O’Flynn, and utilising his skills for designing and manufacturing quality, highly-desirable
“Squish customers can look forward to working collaboratively, bringing
be a mixture of white-label and Squishpromoted designs.”
Antibes
Duresta Upholstery (stand 1E20, www.
and comfortable range with
FSC-accredited hardwood frame with a
duresta.com) has made luxurious
curvaceous geometry that makes a
25-year guarantee.
upholstery in Nottinghamshire since
strong statement. Part of Duresta’s
1938. Its designs are constantly
International Luxury collection, Antibes
trend for curvaceous upholstery has
evolving, and are considered be many
is available in two generous sizes,
seen numerous products emerge in the
to be an embodiment of classic English
both with removable arms for ease of
low-end sector of the market – the
style – with a unique and individual
delivery. A reading chair with a swivel
company says that Antibes challenges
touch.
base is also available.
this perception with genuine quality
New models launched at the show include Antibes, a stylish
SectionH.indd 122
Antibes is an indulgent yet commercially refined range, boasts an
According to Duresta, the recent
and luxury, and mixed influences from art deco to ultra-modern.
21/12/2017 19:38
Iain Jam IainJam
F U R N I T U R E
Hall 1 Stan d E 6 4 Januar y F ur ni ture Show sa l es@ia i n j amesf ur n iture. co.u k Iain James 211117 B.indd 2 SectionH.indd 123FN 1 IainJamesJan18.indd
0115 9734481
www. i ai n j am es fur n iture.co.uk 01/12/2017 19:38 12:11 21/12/2017 08/12/2017 15:19
Come see us at the
HALL 1 STAND A50 A warm welcome awaits you…
Unit 1 Stapleford Road, Trowell, Nottinghamshire NG9 3PS T: 01159 251 389
F: 01159 257 511
E: sales@paulusandbrown.com www.paulus&brown.com
SectionH.indd P&BJAN18.indd124 1
21/12/2017 19:38 12:27
XYZJan
17 12:27
The Home of Chairs XYZ would like to send a special thank you to all of our customers, new and old, for our past year. We look forward to meeting you at the January Furniture Show where we will be showcasing our latest ranges.
HALL 1 STAND A50
“Our largest collection yet”
Unit 1 Stapleford Road, Trowell, Nottinghamshire. NG9 3PS Tel 01159251389 www.xyzagencies.co.uk
XYZJan18.indd 1 SectionH.indd 125
21/12/2017 21/12/2017 18:18 19:38
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KL0182-1706 KL0182-1706 20/06/2017 12:48 07/12/2017 11:52 20/06/2017 19:38 12:48 21/12/2017
JFS Preview Hall 2 | 127
Hall 2 – Premium Design Incorporating the Fabric & Soft Furnishings Pavilion and the Flooring Show IMG................................................................2D40
Premium.......................................................2E30
Design Studio...........................................FABC7
ADM Home .................................................2C30
Rama Carpets.........................................2GFS33
Firma Handlowa ‘Davis’ Kazimierz
ALF UNO ..................................................... 2D20
ROM ...............................................................2F20
Hanusiak................................................... FABC8
Abingdon Flooring.............................. 2GFS36
Ross Fabics.....................................2B10
Guell La Madrid...................................... FABC1
Abritos...........................................................2E36
SBID............................................................... 2C90
JLS Designer Fabrics.............................FABC2
AIMMP..........................................................2E34
Sits Sp .......................................................... 2A20
Kobe.............................................FABC4
Asiades..........................................................2B25
Skovby Mobelfabrik .................................2E20
Les Creations De La Maison............... FABC1
Associated Weavers...............................2GFS5
SMG...........................................................2GFS14
Panaz.......................................................... FABC1
B4 Living .....................................................2C20
Stressless..................................................... 2D50
Wilkins Agencies..................................... FABC1
Baa Stool ......................................................2H15
Stroolmount UK .............................2B12
Ball & Young ..........................................2GFS10
Suffa...............................................................2E32
Baltic Grey................................................... 2E40
Swan Retail .................................... 2F15
Cabinet Maker............................................ 2A10
The Agency..................................................2E30
Camel Group ..............................................2F30
The Italian Chamber of Commerce and
DB Mirrors......................................2A15
Industry for the UK...................................2B54 The Vintage and Modern Rug Co .. 2GFS38 Think Rugs..............................................2GFS41 Tomasella Di Tomasella Luigi & C .....2C50 Visualsoft................................................. 2GFS13 WBRX............................................................. 2F10 Westex.......................................................2GFS11 X8 Chairs......................................................2E34 Abraham Moon....................................... FABC6 Art of the Loom.....................................FABC14 BITA...........................................................FABC14
Stressless
Design Studio
Ego Italiano.................................................2C50 Ekornes........................................................ 2D50 Elite Rugs Collection.......................... 2GFS48 Fama Sofas SLU........................................ 2D70 FibreGuard.................................................. 2E60 FIRA ............................................... 2C12 Fortune Woods...........................................2D10 Furlong Flooring................... 2GFS49, 2GFS1 Gooch Oriental Carpets...........................2H10 Gual................................................................2E30 Interiors Monthly ....................................2H05 Italia Living ............................................... 2B20 Italian Chamber of Commerce.............2B54 Jones & Co................................................... 2E40 Lykeoak ....................................................... 2B56 Lynch Sales.................................... 2B56 Marinelli Home .........................................2C30 MCD.............................................................2GFS9 Oriental Carpets and Rugs................2GFS41 PCA Oriental Carpets........................... 2GFS17
Kobe
82-1706 82-1706
17 12:48 17 11:52 12:48
SectionH.indd 127
21/12/2017 19:38
128 | JFS Preview Hall 2
Ross Fabrics (stand 2B10, www.aquaclean.com) in Leeds is now stocking the Aquaclean fabrics for the UK market, and will officially launch the new range at the show. UK manager James Lowe says: “As one of the leading upholstery brands in the world, we are very proud to be working in partnership with one of the UK’s leading wholesalers of upholstery fabrics.” Aquaclean has been working with marketing company Big Fish, which launched such brands as Tyrells Crisps, Gu Arezzo, a contemporary chenille with a stone-washed look, woven in dobby and yarn dyed, from Kobe UK’s Senses collection of upholstery fabrics
Puddings, Clipper Teas – and most notably Sofa.com – to develop a marketing campaign through PR and social media to inform consumers about the brand. Ross Fabrics owner Max Brasher adds: “We are extremely
Luxury fabric specialist Kobe UK (2FabC4, 01344 771653, www.en.kobe.eu) will unveil a new collection of fabrics. The latest Senses collection is a range of upholstery fabrics
excited to be working with such an important brand as Aquaclean, and are really looking forward to working together to promote the collection.”
developed using a creative combination of yarns, colouring and weave techniques, with artistic influences at its core. David Harris, Kobe UK MD, says: “The Senses range has been designed to create an element of calm within the home, away from the hustle and bustle of everyday life. Its palette has been balanced with warm, rich hues to further enhance the feeling of comfort and wellbeing. “Most of the fabrics within the range are woven with natural yarns to allow for a fuss-free drape and various binding techniques are used to create the intricate details within the patterns and base cloths.” Kobe’s Boutique and Volterra collections will also be on display.
Aquaclean from Ross Fabrics
Design Studio (stand 2FAB-C7, 0115 9071 807, www. belfielddesignstudio.com) is part of the Belfield Group, based in Derbyshire. Its products include madeto-order window dressings, Roman blinds, cushions, fabric and home accessories. Design Studio sources fabrics from around the world, which are designed and developed by its in-house design team. The company also designs and imports its own range of readymade curtains and home accessories for the fast-moving home interiors market.
Giovanni
SectionH.indd 128
21/12/2017 19:38
SwanRe
Furniture Retail Solution In-Store Mobile Web
Visit us at the January Furniture Show on Stand 2F15 and the AIS Furniture Show for your chance to win an iPad! T 02393 873 170 E sales@swanretail.co.uk W swanretail.co.uk
SectionH.indd 129 SwanRetailJan18.indd 1
21/12/2017 11/12/2017 19:38 13:45
130 | JFS Preview Hall 2
When it comes to moving heavy furniture, Stroolmount (stand 2B12, www.stroolmount.co.uk) has been helping designers, manufacturers and retailers solve problems and finding solutions for over 10 years. For anyone moving furniture in manufacturing, retail, hospitality, nursing home or domestic environments, Stroolmount offers a nifty and thrifty range of protective glides, felts, Move-it pads and recliner cups, all designed to help protect wooden flooring and prevent rippled carpets. The Stroolmount team is looking forward to welcoming visitors to its stand, which is in a new location in Hall 2 this year.
Stroolmount offers a range of flooring protection products for retailers and end-users
Moving heavy furniture is made easy by Stroolmount’s affordable solutions
Design Studio is part of the Belfield Group situated in Derbyshire. Our products include Made-to-order window dressings, Roman Blinds, cushions, fabric and home accessories. Our fabrics are sourced from around the world and designed and developed by our in house design team. We also design and import our own range of readymade curtains and home accessories for the fastmoving home interior market.
www.belfielddesignstudio.com DesignStudioJan18.indd 1
SectionH.indd 130
12/12/2017 15:53
21/12/2017 19:38
TA The Agency PRESENTS INTERIORs from portugal
abrito Experienced company from Portugal, equipped with a state of the art production unit. It has a well-established range of contemporary products coated in lacquers and real wood veneers. Great product to those seeking a warm sophisticated decor.
Suffa Experienced producer of electric recliner leather sofas. Comfort and long lasting suites that come in the shape of armchairs, 2 and 3 seaters, as well as chaises lounge and corner groups. Vast array of colours and leather grades available.
X8 Chairs Comprehensive range. Fantastic range of coverings. Bespoke customised options are made possible. Leg colours to suit all finished cabinet ranges. All prices are inclusive of delivery. Great new product to good to miss.
Gual Top end quality at great prices. Affordable luxury where details make every item feel a special piece. Expect some of GUAL products to become icons. Dare to see the products in display. Our team is looking forward for your feedback.
Hall
Premuim SOFA For “Premium - The Sofa Tailor�, a sofa is not merely a decorative element. It is a way of expressing life, that represents perfectly the personality of the person who buys it.
2
Stand
E30
3 4
2 1
5
THE AGENCY | Call: 07734 265 599 | theagency1@icloud.com | Brendan Brett
SectionI.indd 131
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VISIT US AT JANUARY FURNITURE SHOW HALL 3A STAND M20 & K10 SPRING FAIR HALL 1 STAND D12
www.bluebone.co.uk Telephone.: 0161-330 8959 E-mail: sales@bluebone.co.uk Unique and Exclusive Designs, Soft Industrial, Retro & Vintage Furniture and Accessories, Storm Grey and Cottonwood, Retro Oak SectionI.indd 132 BlueboneJan18.indd 1
21/12/2017 14:37 18:25 21/12/2017
17 14:37
JFS Preview Hall 3 | 133
Hall 3 – Interior Accessories Abbeylands Furniture .................... 3M10
Gallery Direct ................................. 3L20
Roost .............................................................3G60
Ancient Mariner Furniture Co.............. 3P20
Genesis Fine Arts ....................................... 3J20
Scatter Box..................................... 3M10
Art Marketing ............................................3K50
Green Alliance............................................3D54
SHH Interiors ................................ 3H40, 3J45
Artko ............................................................3M40
Hines of Oxford..........................................3D56
SNE Wholesale.............................................3N51
ASR Interiors ..............................................3K60
Home Brands..............................................3N20
Soak and Sleep............................................ 3G75
Athena...........................................................3K70
India Jane..................................................... 3K30
Taylors of Cheshire.........................3R20
Beauty Gate................................................. 3Q52
Indian Hub.......................................3J25
TBG 123 ....................................................... 3H60
Besp-Oak.......................................................3Q10
JIFFA...............................................................3G66
The Edinburgh Table Company........ 3J72
Blue Bone Imports ............... 3K10, 3M20
Kelston House International.................3K20
The Libra Company...................................3P10
Blue Poppy Art............................................ 3R45 Bree Merryn Art ......................................... 3J70 Camelot Pictures ...........................3M45 Chairz............................................................ 3H60 Charles Taylor Trading........................... 3L70 CIMC ........ 3F18, 3F17, 3D20, 3F20, 3D15, 3F15, 3D24 Complete Colour .............................3R30 Crystal World...............................................3G51 Culinary Concepts........................................3H1 Dar Lighting.................................... 3G15 Derrys ............................................3P40 Eco Furniture..................................3G30 Edge Company............................................ 3P50 Extreme Lounging.................................... 3K43 Febland Group ................................3Q30 Final Touches Dundee...................3N45, P55
Scatter Box
Fragilistics................................................... 3G55 Frame Maker (MK) .................................. 3B22
Kettle Interiors Agencies................ 3Q40
Frank Hudson................................. 3L20
LBA Interiors...............................................3Q50
Fujian Furniture Industry and Trading.......
Limehouse Lighting.................................. 3J60
3G64
Love Lane ....................................................3H30
Fuzhou Home Board Arts & Crafts......3G62
Luminar........................................................3D50
Fuzhou Huanyu Arts & Crafts.............. 3M55
Luminess .....................................................3D50
Fuzhou Ivy Deco Manufacture............3M50
MacQuillan Distributors ....................... 3B50
Fuzhou Lanfeng Arts & Crafts............. 3M53
Makasi Imports ............................. 3M25
FW Lighting....................................3B24
Malini .............................................................3J30 Marcomueble Decoracion....................... 3K72 Marshall Arts...............................................3Q15 May Licensing............................................ 3K72 Mia Wholesale ................................ 3P25
Bluebone
Mindy Brownes........................................... 3J20
Gallery Direct
SectionI.indd 133
Minhou Fubon Arts & Crafts................3M54
The Limehouse Lamp Company .......... 3J60
Minhou Yaxi Arts & Crafts.................... 3M52
The Old Basket Supply .............................. 3D1
Mirror Outlet............................................... 3B22
Tides...............................................................3G60
Mosaic Hides...............................................3D54
tp24 ...............................................................3D52
Natural Green Creative Space ..............3H70
TreeLocate (Europe) ...............................3H20
Pacific Lifestyle............................... 3H15
TW Lighting................................................ 3B24
Paul Martyn Furniture..............................3R18
Virtual Candles .......................................... 3G53
Pharmore ........................................3J40
Welbrook......................................................3N50
Plantation Rugs..................................... 3GFS45
Wilde Java....................................... 3N10
Premier Housewares............................... 3N40
Wire Lamps.................................................. 3B20
Provence Trading.....................................3M58
Worldwide Reproductions...................... 3L50
Red Mud......................................................... 3J65
Yearn Glass..................................................3G20
22/12/2017 10:06
134 | JFS Preview Hall 3
Dekton-top table, by Mia Wholesale Standard Furniture Factory
Mia Wholesale (stand 3P25, www.miawholesale.co.uk)
The tables were developed in partnership with
strives to always offer its stockists something different
Standard Furniture Factory, a leading European dining
at the show, and this year will be no exception, as the
and living room furniture manufacturer and supplier
company launches an exclusive range of tables which
that specialises in tables, chairs and benches.
employ Dekton surfaces. This exclusive product is known for its durability,
A wide range of distinctive chairs which offer quality, comfort and longstanding durability, have also been
scratch-resistant properties and resilience to
developed to complement these tabletop surfaces,
extreme temperatures. With a durable yet lightweight
promising a strong ROI and offering an opportunity for
construction, these tables are easy to transport, while
high profit margins.
a colour palette has been carefully chosen to suit every customers’ need.
Mia Wholesale will also present a range of industrialstyle lighting that promises to illuminate any showroom.
For over 35 years, Abbeylands Furniture (stand 3M10, www.scatterbox.ie) has built a reputation for design, innovation, and quality, and its design team continues to travel the world to find new materials, fabrics and trimmings to fulfil customers’ needs. Its Scatter Box collections feature a full range of featherfilled cushions, curtains, bedding, throws, velvet furniture and new original art. The company will introduce its new spring/summer collection at this year’s show, and is offering a look book featuring its new colours and designs, which reflect the latest trends in interior design.
The Edinburgh Table Company makes rustic centrepieces from local reclaimed wood
New to the industry, The Edinburgh Table Company (stand 3J72, 07538 646864, www.edinburghtablecompany. co.uk) hand-makes authentic rustic farmhouse tables from reclaimed timber in Scotland. These tables boast character and bring a unique style to the market. Made using locally-sourced reclaimed wood, the tables come at a surprisingly competitive price point. Newly made – but with all the charm of a 19th century table – these dining tables, occasional tables and benches will fit both traditional and contemporary homes. All tables are made to measure, and the company offers a bespoke design service that utilises a wide range of Farrow & Ball colours.
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IndianH
䄀猀瀀攀渀 刀愀渀最攀 䄀猀瀀攀渀 刀愀渀最攀
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䤀一䐀䤀䄀一 䠀唀䈀 唀一䤀吀 ㈀䄀Ⰰ 䔀䄀刀䰀匀吀刀䔀䔀匀 刀伀䄀䐀Ⰰ 䔀䄀刀䰀匀吀刀䔀䔀匀 䤀一䐀 䔀匀吀Ⰰ 䌀伀刀䈀夀Ⰰ 一伀刀吀䠀䄀一吀匀⸀ 一一㜀 㐀䄀娀
21/12/2017 15/12/2017 18:25 11:57
136 | JFS Preview Hall 3
Febland Group (stand 3Q30, www.febland.co.uk) will present new lines of wall art, bottle holders, 3D playing cards, book ends, funky birds and book boxes. “Christmas has passed by, and our Christmas bestsellers were once again the mosaic lamps and chrome-coloured ceramics, with LED guitar and camper van wall art making a late run,” says Febland’s Stephen Ward. “Surprisingly, we also had a late rush on our ‘sunshine’ fabric suite, which has overtaken grey as the preferred colour.” As well as gearing up for the January Furniture Show, Febland is also looking ahead to next month’s Spring Fair, where it will display its new lines on stands B20-A21 in Hall 1. “We put a lot of effort into bringing our products to the exhibitions,” says Stephen, “as nothing can substitute the feel and touch of a good line – and we believe we will not disappoint. We even amaze ourselves at how colourful we have become, with our chair choice and fabric choice growing exponentially!”
Mr and Mrs Toad book ends
Baroque-style wall mirrors
Established in 1979, Camelot Pictures (stand 3M45, www.camelotpictures.com) has been at the forefront of framing and wall art manufacture for almost 40 years. Offering premium quality artwork at affordable prices, Camelot works with publishers from all over the world to source the finest images for its retail range, taking care to complement current interior design trends. Camelot also has extensive experience of working with designers and contractors – the company will work alongside its clients to produce the perfect product for them, delivered the day it is needed.
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WildeJa
Wilde Java Home Accessories
Wildejava, furniture and accessories Tel: 01922 Hall 3
451444
Westpoint, Middlemore Lane West, Aldridge, Walsall, West Midlands, United Kingdom, WS1 8DT Hall 1
www.wildejava.com
SectionI.indd 137 WildeJavaJan18.indd 1
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138 | JFS Preview Hall 3
As well as unveiling a new look, Taylors of Cheshire (stand
a sustainable driftwood lamp range.
3R20, 07711 751343) will launch new ranges including a
Taylors will also exhibit its bestselling occasional and
collection of SVLK (legal Indonesian timber) root and glass
root product lines, which offer store customers a highly
combination furniture, as well as a new industrial range and
commercial pick-up item that they can take away that day.
THE
FURNITURE
AWARDS
I N 2 0 1 8 , TH E AWARD S RE TURN TO T H E J A N UARY F U R N I T U R E S HOW TO R EC OG N IS E ITS C H AM P ION SU P P LIER S 2017 WINNER – DECOR
Flair Rugs, for New Jersey Print
Who will be named best in show in 2018? Find out on 21.01.18
Baranska Design (stand 3B24, www.baranskadesign.com) has worked with glass for 25 years, creating tables, mirrors and lighting, wall partitions and interior and exterior objects. Highly finished, the technical advances used by the
www.januaryfurnitureshow.com/page/furniture-awards Supported by
company to realise this unique collection of fused glass furniture and accessories provides lovers of designer furniture with what it calls “a new level of sophistication”.
QP_DecorAdDec17.indd 1 SectionI.indd 138
10/11/2017 09:40 21/12/2017 18:25
DarJan1 FN Adv
spring / summer 2018 collection hall 3, stand 3G15 | January Furniture Show | NEC Birmingham B40 1NT indoor and outdoor lighting, mirrors and furniture | darlighting.co.uk | 01295 672200
SectionI.indd DarJan18.indd 11 FN Advert.indd139
21/12/2017 18/12/2017 10:34 15/12/2017 18:25 17:17
INT RODUCING OUR NEW RANGE OF DEKT ON TABL ES
A S U R FA C E R E S IS TA N T T O V IR T U A L LY A N Y T H IN G
Agents Required Call 07546 02 33 78
HALL 3 S TA N D P 2 5
E: roisin@miawholesale.co.uk P: 020 8004 5511
SectionI.indd 140 MiaWholesaleJan18.indd 1
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17 09:31
JFS Preview Hall 3 | 141
Wilde Java (stand 3N10, 01922 451444, www.wildejava.com) has been designing and creating new products for 2018, and will launch its spring/summer designs at the show – before taking them to Spring Fair in February, Manchester Furniture Show in July, the Irish Furniture Show in August and Autumn Fair in September, adding new products along the way.
Wilde Java is looking forward to unveiling its Champagne Collection of mirrors and complementary pots and accessories. Other new products include wall art and ceramic pottery, a large collection of hand-made shell lamps, and numerous unique statement mirrors in a variety of finishes – all of which complement the company’s existing bestsellers. Wilde Java’s products are sourced from the Far East, where they are created by hand by rural artisans. After a turbulent year in retail, Wilde Java is intent on bringing its stockists exclusive products which promise to impress.
Complete Colour (stand 3R30, www.completecolour. co.uk) is a leading designer and maker of framed pictures, specialising in Liquid Art. The company is renowned in the industry as an innovator, bringing new styles of art to the market with cutting-edge design, quality frames and finishes. Complete Colour offers the furnishing trade many ranges of high quality home decor and accessories, including the unique, exclusive Curvart range of wall art and occasional furniture, as well as its original 3D Cast Art series.
Camargue Horses
Derry’s promises bold new lines
As Derry’s (stand 3P40, www.derrys.com) enters its 40th year of trading, it has gone further than ever to bring its customers new product that reflects the latest trends. The Derry’s stand promises to offer complete concepts, completing room schemes with bold-coloured furniture and even bolder furnishings. New lines include the Henley range, plus seven exclusive sofa styles.
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142 | JFS Preview Hall 3
Having entered the market in 2009 with a vision to bring change to the way people fashion their homes, Eco Furniture (stand 3G30, www.ecofurnishings.co.uk) is looking forward to presenting over 100 new products, alongside its established portfolio. Eco Furniture promises visitors an attractively-designed stand, together with a truly attractive range of products.
Makasi Imports Ltd Hatch Farm, Chertsey Road, Addlestone, Surrey KT15 2EH Tel 01932 910533
Email info@makasiimports.co.uk www.makasiimports.co.uk Makasi Imports specialise in supplying the UK’s largest range of high quality, driftwood style, teak root furniture and home accessories at the lowest available wholesale prices. Please visit our stand at The January Furniture Show in Hall 3, Stand No 3-M25. We will also be showing at The Spring Fair in Hall 8, The Summerhouse, Stand No 8C17-C19
MakasiImportsJan17.indd 1
SectionI.indd 142
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143
THE ULTIMATE RESOURCE FOR HOME FURNISHINGS & LIGHTING T 01484 642115 E sales@pacific-lifestyle.co.uk W www.pacific-lifestyle.co.uk Stafford Mills, Milnsbridge, Huddersfield, West Yorkshire, England, UK, HD3 4JD
PacificLifestyleJan18.indd 1
30/11/2017 10:16
+44-20-8904-0333 • info@ecofurnishings.co.uk
www.ecofurnishings.co.uk
We will be exhibiting at the January Furniture Show. Visit us in HALL 3 Stand G30.
ECO Furniture Limited, Unit 2, Main Drive, East Lane Business Park, North Wembley HA9 7NA EcoJan18.indd 1
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䄀猀 眀攀 攀渀琀攀爀 漀甀爀 㐀 琀栀 礀攀愀爀 漀昀 琀爀愀搀椀渀最Ⰰ 眀攀 栀愀瘀攀 眀攀渀琀 昀甀爀琀栀攀爀 琀栀愀渀 攀瘀攀爀 戀攀昀漀爀攀 琀漀 戀爀椀渀最 漀甀爀 挀甀猀琀漀洀攀爀猀 渀攀眀 愀渀搀 攀砀挀椀琀椀渀最 昀甀爀渀椀琀甀爀攀 琀爀攀渀搀猀⸀
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䄀氀猀漀 一攀眀 昀漀爀 琀栀攀 猀栀漀眀
SectionI.indd 144 1 DerrysJan18.indd
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⨀䬀渀漀挀欀攀爀 戀愀挀欀 搀攀琀愀椀氀
䠀伀䰀䰀夀圀伀伀䐀 䴀䤀刀刀伀刀匀
䘀椀渀搀 甀猀 愀琀 琀栀攀 䨀愀渀甀愀爀礀 䘀甀爀渀椀琀甀爀攀 匀栀漀眀㨀
䠀愀氀氀 ㌀ 匀琀愀渀搀 倀㐀
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146 | JFS Preview Hall 3
BIG BANG THEORY The phrase ‘one-stop shop’ often evokes a jumbled marketplace of disparate lines. While there are practicalities to buying everything from one source, it’s rare to find anything other than a pick-n-mix of – what the retailer hopes will be – the most commercial lines. Gallery Direct (stand 3L20) set out to break that mould, and curate an affordable, well-crafted table of designs that are anything but “me too”, reports Paul Farley …
Cookham oak extending dining table
Gallery Direct rose to prominence selling
we’ve yet to unveil our ‘big bang’ – but
a sneak peek at its new ranges and PoS
mirrors, but has applied its expertise to
that’s what’s happening this month.”
confirms that the company could indeed
an ever-increasing portfolio in recent years – its most notable expansions
It’s a bold promise – not least given the company’s previous successes – but
coming from the acquisition of specialist brands including Frank Hudson. A huge volume of product passes through the company’s newly-expanded
outperform itself (again) this year. “We saw well in excess of 20% growth across our UK market sector this year,
Milano two-drawer console table and mirror
but we’re really just beginning our journey after putting huge investment into our infrastructure which will provide
warehouse in Sittingbourne, Kent – right
our platform for growth – so there’s
now, there’s around 300,000 items in
plenty of room for more,” says Peter.
transit, reflecting some 1550 SKUs.
“There’s been massive developments
Presenting such a large number of in-
in our product content, with a real focus
house designs as a coherent whole is no
for 2018 on our furniture offer, creating
mean feat, but Gallery manages to make
designer looks but at a real affordable
its offer clear and engaging, ensuring
value – I think people will be shocked
its design-led, well-priced ranges sit
when they take a closer look.”
comfortably alongside one another.
At the heart of Peter’s “big bang” is an
And its approach has only become
astonishingly confident product launch.
stronger over time. “Over the last few
Visitors to the January Furniture Show –
years, we’ve crept forward under the
and, to some extent, those attending Top
radar,” says MD Peter Delaney. “I feel
Drawer or Spring Fair this season – will
SectionI.indd 146
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2
new directories home dĂŠcor and furniture
16
new furniture ranges bedroom, dining and occasional collections
353
new products including furniture, mirrors, accessories and soft furnishings
Top Drawer
January Furniture Show
Spring Fair
14-16 January | Stand K11
21-24 January | Stand 3-L20
4-8 February | Summer House
www.gallerydirect.co.uk 01795 439159
SectionJ.indd 147 GalleryDirectJan18.indd 1
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148 | JFS Preview Hall 3
discover no fewer than 16 new furniture collections, most of which cover living,
Low-end Boho Retreat bed
dining and bedroom requirements. For a company more used to unveiling three or four new collections each year, it’s a huge statement of intent. James Hudson, Gallery’s business development manager – and sales director too, following a promotion last February – chips in: “The gloves are off. We’ve been the biggest player in mirrors for a long time, but now we want to be the biggest in furniture, too. “The market is asking for certain price points, and we’ve worked hard to engineer our costs to meet those – while maintaining our core values of design and quality.” The new collections include: Boho, which features a patterned frieze of blind fretwork, and is available in a light brown or matt black charcoal finish; Bronte, comprising painted mahogany solids, complemented by quartered oak parquet-inlaid veneers, and available in several finishes; and Foundry, an elegant industrial collection, made using solid oak tops and hand-brushed bronzed metal legs. There’s also the loft livinglooking Camden, the farmhouse-style Cookham, and Brixton, a rustic oak range with burnished metallic tops. Perhaps the most eye-catching launch is Milano. Comprising a mix of European oak and rustic veneers, and sporting an attractive inlay chevron design, it blends contemporary chic with natural, pareddown warmth. Each collection is notable for its originality as much as its quality, and will be a breath of fresh air for retailers
wishing to differentiate themselves from
in a manner that’s both inspiring and
the nationals.
easy to understand,” he says.
Last month, Gallery Direct took the
Due to the sheer size of the portfolio,
decision to break away from buying
Gallery’s trade brochures – now split
group AIS, citing a desire to more flexibly
into furniture and decor editions – act as
support each members’ needs – and
both catalogue and ‘look book’, featuring
it’s this ethos of individuality that
a breakdown of each range alongside
is resonating with Gallery’s existing
display ideas that draw from the wider
customers.
collection.
“We’ve had feedback from some of
And although Gallery’s focus this
the industry’s key retailers that the new
month will be those 16 ranges, everything
designs are some of the most exciting in
else that surrounds them – from artwork
the country this year, and are completely
to sofas, including a market-leading
in tune with where the market is
range of personality chairs – is no less
heading,” says James, “and the way our
impressive, and enable stockists even
‘get the look‘ offer pulls our selection
greater flexibility.
of products together makes the whole proposition so much more workable. “Can any of our competitors really
“It’s a challenging marketplace,” says James, “which means, when it comes to their homes, people are more likely
offer their stockists the ‘whole look’?
to make do with what they have. The
At the same time as giving our overall
retailer’s challenge is to offer them the
offer – both the furniture, and all the
ability to mix and match new items to
complementary home accessories that
their existing furniture – while, at the
sit with each range – more depth, we’ve
same time, inspiring them to take new
been working hard to present each range
directions. “The days of matching everything with magnolia walls are gone – customers want to see more interesting in-store propositions. Good retail is about creating interest and drama, and not being slavish to just one range – I think that people want to create their own living spaces, and, in many cases, they’re after something more eclectic and individual from their local independent. “Much of the trade still doesn’t understand how to ‘get the look’ instore, or style their displays effectively. We’re here to help take them on that journey.”
F F B
Perhaps its time to take another look at what this particular ‘one-stop-shop’ Milano extending dining table
SectionJ.indd 148
can offer … W gallerydirect.co.uk
E
21/12/2017 19:07
Febland
FEBLAND FURNITURE | LIGHTING | ART & GIFTS
D i N i N G tA B L E S & C H A i R S
MoSAiC GLASS LAMpS
V i B R A N t 3 D WA L L A R t
Co M E to o U R B L AC K p o o L S H oW R o o M F o R A L L t H E L At E S t i N M o D E R N F U R N i t U R E & L i G H t i N G
ViSit US At tHE JANUARY FURNitURE SHoW | NEC | 21 - 24 JAN 2018
HALL 3 STAND Q30
AND At tHE SpRiNG FAiR | NEC | 4 - 8 FEB 2018
HALL 1 STAND B20 -B21 Febland Group Ltd Flag House, Ashworth Road Blackpool, Lancashire, FY4 4UN
Email: info@febland.co.uk
SectionJ.indd 149 1 FeblandJan18.indd
SHOWROOM OPEN 7 DAYS A WEEK MoN-FRi 9AM - 5 : 30pM SAt 9AM - 5pM SUN 10 : 30AM - 4 : 30pM
tel: 01253 600 600
Web: www.febland.co.uk
21/12/2017 13/12/2017 19:07 16:07
150 | JFS Preview Hall 3
INTRODUCING KLEO FROM BLUEBONE As well as various additions to existing lines, Bluebone Imports (stand 3M20) is poised to launch Kleo, a new and exclusive retail brand that fuses reclaimed wood, colourful iron and creative design …
Transforming timber from old boat
Bluebone’s dedicated Kleo showroom
wrecks into attractive contemporary
in Manchester features the complete
pieces, the clean-edged designs
dining, bedroom and living ranges, each
that make up Bluebone’s Kleo brand
of which combines carefully-selected
have a modern feel, while traditional
reclaimed timber with a colour palette of
craftsmanship ensures quality and
powder-coated iron that includes deep
longevity.
maroon, teal and orange.
In 2018, Bluebone will present an eclectic mix of vintage, industrial and reclaimed styles
Bluebone will also bring a fresh and inspiring display to Spring Fair next month (stand 1D12), featuring new ranges including the tactile Live Edge Dining alongside signature Soft Industrial pieces, creating a blueprint for laid-back living spaces. A restful palette of cool Nordic greys combine a variety of textures and timbers in pieces including Storm and Cottonwood bedroom and dining, and Radius and Carmen living. Bluebone’s bespoke retail display
SectionJ.indd 150
A new collection of Capri and Cortina dining chairs complements Bluebone’s
packages became a successful part of
large selection of dining options, and
the company’s service last year. The
dining sets can now be purchased at
conceptual approach results in more
a click of a button in the company’s
sales, so the company is looking forward
webshop. These vintage car-inspired
to sharing its 2018 display concepts –
chairs match both the soft industrial look
Bluebone can work with small spaces as
and the farmhouse painted styles.
well as larger areas.
W bluebone.co.uk
21/12/2017 19:07
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21/12/2017 15/12/2017 19:07 12:03
152 | JFS Preview Hall 3
FURNISHING SOLUTIONS FOR EVERY PROPERTY When it comes to innovation in the furniture sector, CIMC Home (stands 3D15 to 3F20) is renowned for developing unique product lines, efficient delivery methods and unparalleled choices that continually challenge the market, allowing its customers to gain maximum margins and repeat business from stocking CIMC products.
CIMC Home will bring a plethora of new, eye-catching lines to the January Furniture Show and Spring Fair
CIMC Home is launching 350 new products
and features a diamond stitched-cross
for spring 2018, which can be used to fully
design and chrome frame. Indeed, CIMC’s
supplier has expanded its collection with
furnish and accessorise any property.
new range of dining chairs and occasional
the introduction of its new Value Brand,
The company is committed to updating
armchairs, upholstered in luxurious
which features practical options to suit
its diverse catalogue to ensure that it
fabrics, have been designed to suit all
any taste, at low prices. The ranges
continues to supply products that offer
decorating schemes.
incorporated are handcrafted using time-
market-leading design on an efficient wholesale and direct container basis. In particular, CIMC Home is set to
Recent years have seen lighting fixtures change and transform, with new trends emerging regularly. CIMC
To provide even better value, the
honoured techniques, giving each its own distinct personality. CIMC will also be exhibiting its classic
launch exclusive new furniture ranges
prides itself on being ahead of the game
Premium Furniture ranges, which
which, due to their unique design and
in lighting design, and consistently
feature soft-close drawers and doors.
functionality, are particularly suitable for
introduces innovative products that allow
The company has also extended its most
furniture stores and interior designers.
its customers to capitalise on popular and
sought-after ranges – including Milano,
quality lighting all year round.
White Manhattan, Apollo Silver and
The launch features CIMC’s distinctive Aria range, which sports real wood
Champagne – to offer complete living
veneers in a clean dark grey walnut finish,
and bedroom collections.
plus a contrasting metal trim to offer sleek appeal. The design and simplicity of the new chrome Neptune dining range enables it to blend into modern interiors – the
As well as being present at the January Furniture Show, CIMC Home will be exhibiting at Spring Fair (Hall 1, stands L20-K21 and M20-L21) next month. “Furniture shops and interior design
cut-out glass top offers understated
boutiques will find a very large selection
sophistication, while the tapered legs and
of supplementary lines, which they can
rounded-off corners soften its clean lines.
use to perfectly distinguish themselves
Next is the light grey faux leather
from the competition,” comments
Neptune dining chair, which brings style
furniture designer, Kathleen Durkan.
and sophistication to the dining room,
E online@cimc-lighting.co.uk
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CIMCJa
Established in 1988, CIMC Ltd is a leading provider of furniture, lighting and accessories in the UK. Explore our new furniture and lighting collections for Spring 2018.
ARIA RANGE
For further information visit our showroom or contact us on: 01162875288 www.CIMChome.com
Launching over 300 new products for the Spring Season Join us at following trade shows:
HALL 3 STANDS D15 TO F20
HALL 1 STANDS 1L20-K21| 1M20-L21
Call us and book an appointment to visit our Leicester Showroom, 1 Foxholes Rd, Leicester, LE3 1TH Tel: 0116 287 5288
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SILVER FAUX SNAKESKIN RANGE 21/12/2017 01/12/2017 19:07 11:43
SectionJ.indd 154 1 PharmoreJan18.indd
21/12/2017 12:00 19:07 05/12/2017
17 12:00
JFS Preview Hall 4 | 155
Hall 4– Living & Dining A’Design Home Product.........................4D45 Acht & Acht..................................................4C45 Armour Holdings ......................................4A67 Armour Home Electronics.............. 4A67 Arthauss........................................................4C80 Assuva........................................................... 4D49 AWS Trading............................................... 4D71 Balikesir Mobilya...................................... 4D49 Belvedere Reproductions........................4B85 Besp-Oak...................................................... 4F30 Core Products................................. 4A40 Corndell..........................................4E50 Danalight UK................................... 4E10 Daro-Cane....................................................4B45 Decora Mouldings.....................................4A56 Devonshire Pine............................. 4B40
Kettle Interiors
Dignet Lenart..............................................4C80 FTA Furnishing .........................................4D82
Kristensen Kristensen..............................4E10
RS Furniture................................................4A52
Fujian Flying Furniture........................... 4C37
Langhaoxuan Furniture .........................4A70
Seconique........................................4C20
Furniture Express ....................................4B65
Lassic ............................................................ 4C75
Sherrill Furniture......................................4C62
Furniture News...............................4F25
LPD ................................................................4A26
TCS The Complete Service ............. 4B20
Furnitureology.......................................... 4D49
M&P Chairs ....................................4E75
Tudar..............................................................4C47
GCL (UK) .......................................................4A15
Maja Werk Manfred Jarosch.................. 4B25
Twenty 10 Design...................................... 4B52
Meble Roberto ...........................................4E74
Uprise Furniture........................................4C64
Heritage Furniture UK
MFS.................................................................4A60
V12 Retail Finance.......................... 4A58
Mila Design.................................................. 4C35
Value Mark Furniture................................4B10
Minhou Ri Zhong Tian Décor................ 4C39
Vida Living...................................................4A20
MMilo ........................................................... 4B53
Westwood Designs......................... 4E60
MS Furnishing............................................4C63
Wiemann........................................4C50
Nolte Mobel.................................................4C40
Wilking Zbigniew Filipi AK................... 4A66
Nuova Esterno Mobili .............................4D45
Wintech Production Group Sp ............. 4E25
One Call Furniture .......................... 4A10
Woodman Chairs............................ 4B80
Ordorite Software.......................4A2:A57
World Expo International............ 4C35, C47
Pride Mobility Products ................. 4D80
Worth Furnishings....................................4B30
Rauch Moebelwerke ................................4D30
Zibo Hengfu Metal Products................. 4A72
Rizhao Landbridge Changqing Wood Industry Co..................................................4A72
Gillerson Furniture Group......................4C90 Global Home Group.........................4E30 Grafu Baldai..................................................4E10 Great Sense..................................................4D50 Heartlands Furniture...............................4B54 Heritage Furniture UK ................... 4D70 Homestyle GB .................................4C24 Hulsta............................................................4B43 Ideal Products............................................. 4C30 Indus Valley.................................................4D47 JTW Product .........................4D60, 4E51 Julian Bowen ..................................4E20 Keen Classics..................................4F50 Kettle Interiors Agencies................ 4D20 Konig UK........................................................4A12
SectionJ.indd 155
Wiemann
22/12/2017 10:17
Hall 4 Stand B40
Unrivalled Choice and Quality
12 Paint Colours 2 Oak Finishes 4 Designs 8 Handle Options Over 70 Solid Wood Pieces Bedroom, Dining and Living SectionJ.indd 156 DevonshireJan18.indd 1
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Lundy
www.devonshirepineandoak.co.uk 01237 471872 SectionJ.indd 157
enquiries@devonshirepine.co.uk 21/12/2017 01/12/2017 19:07 11:51
158 | JFS Preview Hall 4
The Amelia bed in grey chenille fabric is one of many new lines Seconique
Amelia
(stand 4C20, 0121 506 4888, www.seconique.co.uk) will be presenting at the show. The bed features sprung slats for extra comfort and a high padded headboard with attractive lined stitching and wings, while the frame has the same good quality chenille fabric. Also launching is the Nevada bedroom collection, which is available in two finishes – grey or oyster sprayed high gloss, with oak-effect side panels and tops. The three- and four-door wardrobes have full-length
mirrors, and the handles are stainless
or white with an oak coloured top is the
steel.
latest edition to the Ludlow collection,
The range comprises several wardrobes, two chests and a bedside table, and offers a high quality look as
Ludlow
competitive price point.
for all decor styles and offers impressive
The Ludlow two-seat dining set in grey
wholesale distribution of high quality European hardwood (beech and oak)
focusing its attentions on providing
chairs. M&P sells to retail outlets,
quality European hardwood chairs.
contract furniture suppliers and the
principal activity is the import and
These are just a few of the products available from Seconique, which caters
648383, www.mandpchairs.co.uk) is
Paul Hodgson in 2014, the company’s
dining and bedroom.
well as sturdy construction – all at a
M&P Chairs (M&P, stand 4E75, 07802
Established by brothers Mike and
which includes pieces for occasional,
value for money.
hospitality and leisure sector throughout the UK. M&P offers a wide range of chairs
including traditional farmhouse, Shaker/ ladder-back style, restaurant, bar and kitchen stools, and also grandad and rocking chairs. The core products are held in stock, so orders are fulfilled promptly. M&P also offers finishing services, with a large choice of wax, lacquer, oil and paint finishes.
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Full pag
TA The Agency PRESENTS INTERIOR fashion
Grafu baldai An established Lithuanian upholstery company supplying a wide range of sofas, accent chairs and sofa beds to the UK market. The offer includes large range of fabrics and a vast range of different products which makes it a worthwhile company to visit at the upcoming January Furniture Show.
KRISTENSEN : KRISTENSEN A Danish family owned manufacturer supplying a large range of handmade solid wood furniture to the UK market. The range is available in several woods, in wide array of different stain choices. The company is known for offering both quality and choice. Please visit our stand at the January Furniture Show to see the new ranges. Our team is looking forward meeting you.
DANALIGHT Well established company for almost 2 decades in the UK. Will be showing the new range of LED lights along with a selection of new products designed for the UK market in blown glass and metals. Amongst the usual finishes, the range is also available in a range of linen fabrics designed for the luxury living market.
JC JONES & CO AFFORDABLE LUXURY
Danalight is launching a brand-new range of contemporary bean bags, in a sharp new fabric with a modern array of colours. Please take the time to visit the booth and see them. You will not be disappointed.
Jones & Co Jones & Co. is dedicated to producing stylish, supremely comfortable sofas and chairs at very affordable prices. We formed our venture with an established maker in Lithuania to provide brilliant value; with Alan Pledge to give us the style and comfort that his products have been known for over 25 years, and with The Agency for the level of service and support that is rare in business today.
Hall
4
3 4
2
Stand
1
E10 Hall
2
Stand
E30
5
3 4
2 1
5
THE AGENCY | Call: 07734 265 599 | theagency1@icloud.com | Brendan Brett
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160 | JFS Preview Hall 4
Westwood Designs (stand 4E60, 01295 670027, info@ westwooddesigns.co.uk) is an importer and wholesaler of quality wooden furniture, based in Banbury, Oxfordshire. The company’s Lee Harrison says: “We supply bedroom, dining and occasional items across six ranges of American white oak and painted furniture from Vietnam. We hold large stocks of product in both Vietnam and the UK for quick delivery – and direct containers are also available.”
Dundee
Each product undergoes a thorough QC
which features bow-fronted cabinets;
place in one central factory, so colour
Montpellier oak, which offers 45mm-
consistency and quality is maintained.
thick tops and tapered legs; Dundee oak
Lee says: “We deliberately manufacture
with double-rolled tops and solid oak
product that is difficult to make, due to
turned legs; Sienna oak with rounded
the technical and detail aspects of the
tops, drawers and doors; the Munich
design. We also use an enormous amount
solid oak planked timber range; and
of timber in the product. Therefore, the
finally the classic Cornwall Painted range.
furniture is stylish and design-oriented, Sienna
The ranges comprise: Vienna oak,
process, and the finishing process takes
The wholesale business supplies the
but heavy and chunky. However, the
product on a nationwide basis, using its
prices are very competitive.”
own trucks.
One Call Furniture manufacture assembled bedroom furniture from a factory in London using the very latest technology. Our stylish ranges are designed in house and are inspired from our travels around the world. We offer a wide selection of versatile products in traditional and contemporary designs, including our highly distinctive Waterfall range featured in solid and contrasting colours with a handle that perfectly complements the modern profile.
Tel: 08451 084 084 OneCallJan18.indd 1
SectionJ.indd 160
Email: sales@1cfl.com
View our new ranges at the January Furniture Show Hall 4 Stand A10
New ranges for 2018 feature the latest fashionable colours for the bedroom including Lucerne, a new wide framed design and Sonata, a high gloss range in warm grey tones. With the range of product on offer from One Call Furniture, we really do have “Something for Everyone”. 07/12/2017 08:43
21/12/2017 19:07
Orchard
102120_V1
Relax…we’ve got your finance options covered
Advertorial
www.v12retailfinance.com
Research shows that 28% of retail finance customers spent more than they would have done without a finance option and 52% wouldn’t have made their purchase without a finance option*.
Working in partnership
The ‘subscription economy’ is growing and today’s consumers are getting more and more used to paying monthly for everything from cars and gym memberships to mobile phones and online video streaming. They are comfortable budgeting and paying monthly for a range of products and services to make them more affordable. The rise of technology has also driven a “want it now” mind-set amongst many groups of consumers, who no longer want to wait to own the things they really want.
We know that time is precious when you’re running a business, though, so we keep things simple and make sure our training and set up fits around you.
Offering point of sale credit can really help you grow your business. Marketing the fact that you offer finance can help you attract new groups of customers who might not have otherwise made a purchase as they don’t have a cash lump sum readily available to buy the furniture they would like – but they don’t have the patience to save up for it. Even when selling to the more traditional customer, having finance options at your disposal at the point of sale is also a powerful tool for your salespeople. Looking at a finance calculator with your customers can help you increase their spend, making a more expensive piece affordable by breaking the cost down into monthly payments or even helping you to sell them matching items, impulse buys and accessories. * Based on V12 Retail Finance customer survey 2015
Come and see us at the January Furniture Show at the NEC, 21-24 January 2018, on Stand 4-A58.
SectionJ.indd 161 OrchardAdvertorialJan18.indd 1
102120_V12_Furniture_Advertorial_Furniture News_v02.indd 1
Partner with V12 for your finance offering and our friendly team of experts will work with you to make sure you maximise the benefit to your business. We will show you how you can use finance to reach those new customers and sell more to your existing ones.
There are lots more great reasons to offer finance through V12: •
Our application process works seamlessly in store, online and over the phone.
•
We provide fast credit decisions, 24 hours a day. Our range of finance products is flexible, giving your customers different monthly payment options to suit their pocket.
•
Our customer ID and verification process is secure, simple and paperless.
•
Our finance calculator helps your customers to budget, in store and online.
•
We’ll show you how to use our system and you’ll be supported throughout.
•
We’ll be on hand to help with technical support, customer insight and marketing.
•
Our V12 portal gives you real time access to a range of information so you can see how finance is working for your business.
•
We are owned by a listed UK bank, funded by UK deposits, so we do not have to rely on other businesses for funds to support your credit sales.
Find out more It’s quick and easy to get set up with V12. Get in touch now to find out more and start enjoying the benefits!
www.v12retailfinance.com | 02920 46 89 18
21/12/2017 18/12/2017 19:07 08:56
13/12/2017 14:19:58
162 | JFS Preview Hall 4
Concept Pro, Lenart – distributed exclusively by Arte-N
Family company Lenart (stand 4C80, 01522 275035, sales@
awards will attest.
arte-n.co.uk) manufactures modern bedroom, living and
Now Lenart is working with its exclusive national distributor
children’s furniture. The brand is known for its quality and
Arte-N to offer UK retailers an inspiring and imaginative range
appealing designs – as numerous customer reviews and industry
of furniture.
KEENCLASSICS NTH NTBO
NTL
NTD
NTEJ
NTML
NTHLB
NTEW
NTRA
NTWV
NTZ
TEL: 07774 704744 INFO@KEENCLASSICS.COM WWW.KEENCLASSICS.COM
KeenClassicsJan18.indd 1
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HALL 4 STAND C20
HALL 4 STAND C20
LUDLOW 1+2 DINING SET
AMELIA BED
NEVADA OYSTER GLOSS
WARWICKwithBAILEY
PORTLAND DINING SET
For more details call 0121 506 4888 or visit our website www.seconique.co.uk COMPREHENSIVE PRODUCT RANGE - FIRST CLASS SERVICE - OUTSTANDING VALUE SectionK.indd 163 SeconiqueJan18.indd 1
21/12/2017 12/12/2017 18:35 16:06
SectionK.indd 164 HomestyleJan18.indd 1
21/12/2017 18:35
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21/12/2017 19/12/2017 18:35 10:16
166 | JFS Preview Hall 4
CORNDELL BANKS ON A RETURN TO FORM After more than three years under the management of Global Home Group, one of Britain’s leading cabinet furniture brands is looking thoroughly rejuvenated. Following a rationalisation of its production processes and investments totalling £4m, Corndell Quality Furniture is in good health as it prepares to wow visitors to the January Furniture Show (stand 4E50) with new ranges and an improved customisation model. Paul Farley visited Corndell’s factory and new showrooms in Witney, Oxfordshire, to meet the principals in charge of reviving this revered brand …
Finishes and final touches are applied in Witney
Although an industry newcomer,
the way the company does its business,
day our process remains a dynamic
Corndell’s director Maarten van Eden
and reversing the losses that were built
one – for instance, we run an ‘exchange
quietly exudes confidence. A banker by
in.
programme’ in which we swap staff
trade, he sat on the supervisory board of
“Restructuring always takes time,
between the Vietnamese and UK factories
Global Home Group for three years before
and it could not have been executed
so they can share their knowledge, and
being appointed “to help the company
successfully without the full support of
ensure uniformity in the manufacturing.
out”.
the Global Home Group,” says Maarten.
Two industry veterans – directors
“On the finance side, the key is to
“However, at the same time, Corndell has
minimise working capital, and this
Melanie Mills and Simon Richards, who
invested significantly in the design and
means strict control of our inventory and
take charge of design and customer
production of five new ranges.
receivables. After making the company
development, and factory operations, respectively – flank him.
Maarten admits that the biggest
lean and mean, the growth of turnover
challenge was organising the production
by bringing attractive new products
process. Today, under the close
to market is paramount, and this is
the Dutch navy and government, I did
supervision of the group’s quality control
happening through Melanie’s efforts.”
a lot of investment banking business in
personnel, the company’s carcasses
London, mostly working for JP Morgan,”
are built and primed in Vietnam, before
are the well established Nimbus and
says Maarten. “More recently, I have
being shipped to the Witney factory for
Annecy. Nimbus, a modern combination
worked in restructuring, both financial
painting, finishing and completion.
of solid oak and oak-veneered pieces, is
“After spending my younger years in
and corporate – which is pretty much what I’ve been doing at Corndell.”
This step-by-step approach allows
Corndell’s most enduring collections
being given “a new lease of life” through
Corndell to minimise costs and
the careful application of a coat of paint
maximise workforce efficiency, but it
which leaves the grain of the wood
Maarten’s task has not been completely
demands careful co-ordination and
showing through.
straightforward. The efficient division of
communication. Says Maarten: “We
production between Vietnam and Witney
spent much of 2016 trying to achieve
most popular painted ranges, has
took time, as did the rationalisation of
a seamless supply chain, and to this
grown in strength as the many colour
Despite his composure, it’s clear that
SectionK.indd 166
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JFS Preview Hall 4 | 167
and handle options are communicated in ever-greater clarity through new
Daylesford
PoS materials. There’s also Fairford, a contemporary dining range that comes in a light oil finish. Corndell’s flexible manufacturing and finishing procedure has proved popular with independents and multiples alike (the latter often specifying white-label variants). For example, Annecy bedroom offers 25 pieces, seven colours and three handles, plus various tops – and that’s before Corndell’s bigger customers add their own unique touches. “Every customer is welcome in my inn,” laughs Maarten. “Product offer or customer, I think you need diversity in everything.” As well as these favourites, the past year has seen the official launch of several new collections, amongst them: Oak Mill, a waxed or white-oiled dining
of the rare occasions Corndell has been
photography studio in our factory, so we
room range with ‘live-edge’ rustic,
caught off guard by demand.
can provide our bigger customers with
industrial elements; Blenheim, a light,
In a bid to remain responsive and cost
exclusive imagery for their websites. But
modern collection; and Corndell’s “hot
effective, the company manufactures
when it comes to agreeing a deal with
range for 2018”, Cheltenham, a delicate
to order on a four-week lead time on
a new stockist, you need to have a very
French-flavoured offer.
average, and keeps no more than two
honest and open conversation so they
Having stabilised the business,
months’ reserve of stock. At any one
really understand the type of product you
Corndell is putting forward its most
time, Corndell has one batch in basic
are offering.
diverse offer yet at this month’s show –
production, one on the water, and one
including a number of additional ranges
in stock – and to ensure those levels
disconnect, and that can lead to unhappy
– and Maarten is looking forward to
are suitable, Maarten monitors buyer
customers and higher levels of returns.
seeing the trade’s reaction.
behaviour extremely closely, and keeps
“Our designs are elegant, have a very
“If they don’t, you will have a
“Take, for example, the oak furniture
stockists abreast of the latest lead times
we’re selling – it’s a unique, natural
British feel to them, and are, given
and availability through weekly email
product, so it’s never going to be 100%
their quality, happily affordable,” says
updates.
consistent in colour or grain pattern.
Maarten, who credits design director
For any retailers interested in finding
We need buyers – and, in turn, their
Melanie for being instrumental in their
out, the show offers an opportunity to
customers – to acknowledge that natural
success.
see Corndell’s offer in the flesh. Maarten
products are individual, so they shouldn’t
believes that honesty is the bedrock of
be put off by the knots and hues they
new 2018 introductions will eventually
any successful business relationship,
encounter in the finished pieces.”
prove as popular as Annecy. “Last
and is keen to convey the truth of each
January, we sold five months’ worth
collection to visitors.
He is hopeful that one or more of the
of Annecy in just one month,” he says,
“Good quality product photography
As well as the new ranges, the company will present its latest marketing and PoS materials, which boil down the
highlighting the enduring popularity of
matters,” says Maarten, “and that’s
myriad options available on each range
the range – yet also acknowledging one
one of the reasons we’ve set up our own
so that retailers can communicate their bespoke nature more effectively. This delivery will be bolstered by a new sales staff training programme. “Our stockists need to be confident we can consistently deliver high-quality product, again and again,” concludes Maarten. “The rationalisation process has taken longer than we expected to realise, but Corndell is now in a place to truly live up to – and exceed – its reputation. “And if you don’t believe me, come and
Assembled cabinets ready to leave Corndell’s Witney factory
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Discovering ...
•
01993 776545
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Cheltenham
See us at the January Furniture Show - Hall 4, Stand E50
SectionK.indd 169
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Discovering ... Black Steel and Solid Oak
Waxed Oak Finish
Individual and unique raw edge
White Oiled Oak
•
SectionK.indd 170 CorndellOakmillJan18_4.indd 1
01993 776545
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Oakmill
Slab or Steel leg options
See us at the January Furniture Show - Hall 4, Stand E50
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172 | JFS Preview Hall 4
FRESH GOODS FROM JULIAN BOWEN In recent years, Julian Bowen’s (stand 4E20) product offering has seen extensive innovation, which has provided a platform for impressive growth. The trend continues at this year’s show, as the company’s design team unveils fresh products across all categories.
Grace
Children’s furniture has been one of
tastefully studded classic high head-
Julian Bowen’s strengths for many years,
board frame in a soft pile velvet;
and remains a key focus. This year sees
Santorini, an on-trend bedframe
the company’s portfolio strengthened by
featuring a delicately curved headboard
several modish pieces with an emphasis
in a crisp grey linen; and Verona, a
on functionality, married with up-to-
well-proportioned classic sleigh bed in a
the-minute styling.
sumptuous silver crushed velvet.
The Orion bunkbed is presented in a
Two new bedroom furniture ranges
contemporary, warm sonoma oak finish
will also be unveiled: Hamilton, an
and has numerous practical shelves and
extensive range in an attractive sonoma
a large under-bed drawer. The Pegasus
oak finish, designed with clean lines and
high sleeper, meanwhile, offers hidden
offering impressive value for money;
storage with a unique pull-out hanging
and Buckingham, a stylish contemporary
wardrobe feature and numerous handy
range in a fashionable walnut finish, with
drawers and cubby holes.
strong detailing accented by a delicate
Grace is a well-crafted modern daybed, finished in pure white and offering
chrome handle. Finally, Julian Bowen’s living offering
extensive useful shelving, with the clever
features an array of new pieces, including
option of an under-bed or large storage
Monza, a three-piece upholstery range
drawer to maximise its usability.
which combines craftsmanship with a
Julian Bowen’s fabric beds are
chic modern design, all presented in an
characterised by high quality tailoring,
impeccable grey linen fabric. It includes
fabrics and design. According to the
a well-designed and comfortable sofabed
company, the range has been well
that offers a combination of style and
received, and continues to grow to meet
functionality. The whole range sits
customer demand – with the January
well alongside a large selection of new
Furniture Show seeing the launch of a
occasional pieces, including the marble-
number of new models.
finished Scala coffee and lamp tables.
Highlights include: Mayfair, a
SectionK.indd 172
Pegasus
W julian-bowen.co.uk
Rufford
Buckingham
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JulianB JB 0812
Julian Bowen The New Pegasus High Sleeper
Come and visit us in Hall 4 Stand E20 Bentinck House, Park Lane, Kirkby-in-Ashfield, Notts NG17 9LE Tel: (01623) 727374 Fax: (01623) 754555 e-mail: sales@julian-bowen.co.uk www.julian-bowen.co.uk All Products are available for Direct Home Delivery SectionK.indd 173 JulianBowenJanFN.indd 1 1 JB 081217 FN 297x210.indd
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174 | JFS Preview Hall 4
KETTLE’S TREND-SETTING NEW DIRECTIONS “It’s really important that we keep moving and stay on top of the latest interior trends,” says Kettle Interiors’ (stand 4D20) sales director Simon Ainge of the new ranges launching at the January Furniture Show.
Kettle Interiors has developed two new bedroom collections for spring-summer 2018, a particular highlight being the FR Collection. This range sees Kettle focus on a trend-driven look with a classic French chateau-style range in a grey lime-wash finish. “The launch of the FR Collection signals quite a dramatic move for us, as it goes beyond our proven formula of wellstyled furniture with wide appeal and steps squarely into the realm of furniture driven by interior fashion,” says Simon Ainge. “That said, we’ve seen a growing demand for this style of furniture, so we developed the FR Collection to answer that with our usual mix of great quality and excellent value. The FR Collection
FR Bedroom
makes it easier for retailers to access this popular style and attract a new
“We launched the NT Collection last
to launch more upholstered dining chairs
audience.” The collection is available
year and it instantly became a winner,”
and a range of framed mirrors. Two new
in a select range of items, featuring
continues Simon. “It’s uniquely styled
upholstered dining chair styles – both
three different upholstered bed sizes,
and capitalises on the popularity of
available in a choice of five fabrics – can
upholstered bench and chests.
Scandi, a look that seems to really be
be matched to collections such as the
sticking around. It’s only natural that
NT Collection and the recently-launched
builds on the winning formula of the
we build on its popularity in the home
CO, LO, LW and CW contemporary oak
Danish style of NT, with the release
with a bedroom collection, and we’re
ranges. In textiles such as plaid and an
of the fully-featured NT Bedroom
expecting big things from NT this year.”
embroidered pinstripe, these new chairs
Collection. In a light oak finish, the
It is available with a full range of items
can be ordered in pairs as part of any
collection retains the popular styling of
including various chests, wardrobes and
delivery.
NT and offers both chrome and wood
different sizes of bed.
The second new launch for this year
knobs for a degree of customisation.
Kettle Interiors will also use the show
“Our new mirrors really are something special,” adds Simon. “With Victorian, Edwardian and Deco influences, the range has a wide choice, each style available in silver and gold with selected large frame styles also in a modern white. What’s really unusual about these mirrors is that they come individually boxed, so we can offer retailers single items in any order. And, of course, they build on our reputation for excellent value as we enter this competitive sector of the market.” Kettle will also present its full collection, covering oak, pine and painted furniture.
NT Bedroom with chrome handles
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T 01536 444960 E sales@kettleinteriorsagencies.com
21/12/2017 18:35
LenartJ
create your perfect space
ARTI RANGE Space-saving sliding wardrobes As well as wall beds, where space is limited, and appearance is essential, sliding door wardrobes are the perfect solution for any room. ARTI sliding door wardrobe range is saving space on the outside, whilst creating more within. With a huge variety of designs, sizes and colours to choose from, you sure will find something to suit your needs. Advantages: • Space-saving with remaining floor space • Great value for money • Mirrored sliding doors visually enlarge your bedroom
CONCEPT PRO
wall beds
Lenart prides themselves with a huge best-seller – CONCEPT PRO wall bed. The stylish innovative design of their murphy bed is the perfect solution for your modern home requirements. This bed is perfect for providing maximum bedroom space especially in small rooms which makes it a great addition to your home. It provides a sleeping area without taking up valuable living space. Advantages: • Space-saving and great for smaller rooms • Easy and perfectly safe to use • As comfortable as a conventional bed
Furniture is the vital ingredient that will make your house a home. LENART, a family company who’s also a manufacturer of modern furniture dedicated mostly, but not limited to, bedroom furniture, living rooms and a wide range of children’s furniture. Now working with ARTE-N (www.arte-n.co.uk), an exclusive UK distributor, to offer you an inspiring and imaginative range of furniture for your needs, right here.
Please visit us at stand 4-C80
UK DISTRIBUTOR 4-6 Chieftain Way Lincoln, LN6 7RY website: www.arte-n.co.uk email: sales@arte-n.co.uk Tel: 01522275035
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178 | JFS Preview Hall 4
HERITAGE PROMISES SOMETHING COMPLETELY DIFFERENT Heritage Furniture (stand 4D70) MD Saeed Mohmed is on a mission – “the market has expressed a real appetite for something different”, he says, and he intends to be first in line to meet that demand …
Sedona
“The market is flooded with mediocrity,”
Bolstered by a strong track record
and featuring rounded corners, tapered
says Saeed, who is looking forward
– including ranges such as the oak
round legs and smart circular cut-outs,
to unveiling new ranges at the show
Wardley, and the Shaker-inspired
all finished in a durable matt lacquer that
which aim to raise the bar in terms of
Branford Painted – Heritage is poised to
highlights the patterns of the woodgrain.
innovative design, quality and value.
impress with three new collections and a
“We’re a design-led company,” he
fresh painted variant.
Next is Harkuta bedroom oak. “We’ve combined elegance with Scandinavian
continues, “so we place our emphasis on
First up is Skien, an elegant mid-
cool to create this thoroughly modern
releasing ranges that stand out from the
century-inspired light oak living and
range,” says Saeed. Harkuta features
crowd.”
dining range, characterised by clean lines
sleek lines softened with curved edges
SectionK.indd 178
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Harkuta
Skien
and rounded corners, tapered legs,
base, giving retailers the ability to
ranges being sold to everyone and
and recessed handles on the doors and
offer unique product in their respective
pressure to sell large amounts in order
drawers.
catchments. “By being selective,
to secure the best price,” says Saeed.
Heritage’s exclusively-designed ranges
“Instead, we promise the best price from
inspired grey lime-washed oak living,
remain exactly that - exclusive,” says
the outset, and a commitment to our
dining and bedroom collection. Details
Saeed.
partners that is second to none.”
Then there is Colmar, a French-
include tapered cornices, rounded
This approach may appear self-
With the unveiling of a new-look
corners, beading around the doors and
defeating given today’s highly-
website – which features a faster and
drawers, groove detailing and curved
competitive market, but Heritage prides
easier way to order and check stock – at
edges.
itself on the partnerships it builds, and
the show, there has never been a better
prefers to work with the right partners.
time to explore Heritage’s distinctive
range. Combining Shaker-style design
“We understand the pressure our
proposition.
and modern practicality, each piece
partners face, with growing competition,
W heritagefurnitureuk.com
Last is the Sedona painted bedroom
features clean lines, curved edges and tapered legs, along with rounded corners on the solid oak and oak veneer tops and
Colmar
accents. Sedona comes in a soft sage green, and offers both wooden and metal door and drawer handles. Stocks of this impressive line-up are already available, so retailers visiting the Heritage stand at the January Furniture Show will be able to place orders for new ranges and enjoy immediate delivery. “In many cases, we act as our stockists’ warehouse – so all retailers need to do is invest in ranges to display on their shop floor,” says Saeed. “Holding large amounts of stock is no longer required. The idea is to take as much of the burden from our customers as possible, allowing them to focus on what they do best - selling furniture.” Heritage also offers a container programme for all ranges, and these can be delivered direct to a customers’ warehouse in just six to eight weeks. There is another benefit to working with Heritage Furniture, as the company takes a selective approach to its stockist
SectionK.indd 179
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Hall 4, Stand D70
SKIEN OAK
LIVING & DINING COLLECTION
‘Flawless Finesse’ We’re Unveiling Four New Collections For 2018 & Showcasing Some Of The Best Living, Dining and Bedroom Furniture. We Look Forward To Seeing You At Hall 4, Stand D70.
W W W. H E R I TA G E F U R N I T U R E U K . C O M SectionL.indd 180 HeritageJan18_1.indd 1
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17 08:59
COLMAR
GREY LIMEWASHED OAK LIVING, DINING & BEDROOM COLLECTION
‘For The Discerning, It’s All In The Detail.’
We’re Unveiling Four New Collections For 2018 & Showcasing Some Of The Best Living, Dining and Bedroom Furniture. We Look Forward To Seeing You At Hall 4, Stand D70. W W W. H E R I TA G E F U R N I T U R E U K . C O M SectionL.indd 181 HeritageJan18_2.indd 1
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SEDONA PAINTED BEDROOM COLLECTION
‘Practically Timeless Furniture’
We’re Unveiling Four New Collections For 2018 & Showcasing Some Of The Best Living, Dining and Bedroom Furniture. We Look Forward To Seeing You At Hall 4, Stand D70. W W W. H E R I TA G E F U R N I T U R E U K . C O M SectionL.indd 182 HeritageJan18_3.indd 1
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Hall 4, Stand D70
HARKUTA OAK BEDROOM COLLECTION
‘Pared Backed Scandi Cool’ We’re Unveiling Four New Collections For 2018 & Showcasing Some Of The Best Living, Dining and Bedroom Furniture. We Look Forward To Seeing You At Hall 4, Stand D70. W W W. H E R I TA G E F U R N I T U R E U K . C O M SectionL.indd 183 HeritageJan18_4.indd 1
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184 | JFS Preview Hall 4
THE RECIPE FOR A COMPLETE TURNAROUND TCS (stand 4B20) believes that 2018 will be a seminal year for the furniture industry, and predicts a turnaround after some hard years for many independent retailers and multiples. In preparation for the industry’s key event, TCS has been hard at work conducting reasearch and product development in its bid to be the backbone of retailers throughout the UK and Ireland …
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Inspired carpet collection
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First on the wish list for TCS’ customers
Italian leather motion sofas and Royal
carpet and flooring company within TCS’
was a return to modular furniture,
Coil mattress collections. The company’s
stable has seen remarkable growth, in
which enables retailers to stock just one
stock levels have been further increased
part thanks to cross-selling to furniture
floor model yet offer a wide choice of
to help guarantee faster delivery times,
retailers.
combinations and options. And, with a
direct to the end-customer’s door.
With bespoke space-saving displays
full range of Italian leather sofas on offer,
TCS will continue to expand into the
and ordering mechanisms that mean
the choices are almost limitless this year.
UK and Ireland mattress marketplace this
retailers never have to stock rolls or
year, and plans to introduce the Royal
cuts in their stores or warehouses –
some customers experienced longer
Coil Natural Collection to complement its
plus choices of design, price points and
lead times than it hoped to offer last
existing Royal Coil Contemporary Sleep
quality, TCS’ carpet stockists are well
year. Therefore, the company is now
and Essence, Opulence and Medi Comfort
catered for.
streamlining its entire stocked collection
mattress collections.
T 00353 429 351351
TCS admits that, due to high demand,
of British-made designer fabric sofas,
Comprising the Superb and Supreme
W tcsimports.com
mattresses, these models now include a combination of pillow top and box mattresses, with a unique combination of wool, silk and cashmere fillings. Coupled with luxury damask coverings, improved comfort layers and high pocket spring counts, these fillings mean a product that will stand out in any bedroom setting. Designer upholstery collection
SectionL.indd 184
Five years ago, TCS set out to offer TCS products for every room in the home, and TCS The Carpet Specialists was born. The
Contemporary Sleep collection
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186 | JFS Preview Hall 4
GLOBAL’S PROVEN CONTAINER OFFER Global Home (stand 4E30) launched in 2006, and has since become one of Vietnam’s leading manufacturers of wooden home furniture – retailers the world over enjoy the quality craftsmanship and competitive prices that Global’s manufacturing base enables them to offer.
Driven by a philosophy of creating
programme offers items from 20
innovative, affordable furniture for every
collections, with no restrictions and no
room of the home, Global’s talented team
minimum order quantities – cutting
modern, and an easy-to-navigate
of international designers consistently
down stockholding requirements and
ordering facility with full UK back-up
raise the bar in creating stylish,
facilitating speedier container loading.
stock for container programmes makes
original furnishings that delight – both
This proven method offers the retailer
Global Home’s stand a go-to for a
aesthetically and practically.
and buyers more flexibility to respond
growing number of UK buyers.
quickly to their respective demographics
W globalhomegroup.com
Global Home’s mixed container
and customer requirements. Competitive and stable pricing, a
B
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M&P Ch
M&P Chairs Limited WWW.MANDPCHAIRS.CO.UK
110 - Slat Side (& High Back) Chair
111 - Spindle Side (& High Back) Chair
112 - Fiddle Side (& High Back) Chair
114 - Slat Low Carver
115 - Spindle Low Carver
116 - Fiddle Low Carver
QUALITY EUROPEAN HARDWOOD (BEECH AND OAK) CHAIRS THIS IS JUST A SMALL SELECTION OF OUR RANGE - PLEASE CONTACT US FOR FURTHER DETAILS ON OUR FULL OFFERING ALL AVAILABLE FROM STOCK • FINISHING SERVICES AVAILABLE LARGE OR SMALL QUANTITIES • DISCOUNT FOR COLLECTION EMAIL OR CALL US TO REQUEST A BROCHURE AND PRICE LIST Please come and see us at the January Furniture Show 2017 in Hall 4 on Stand 4E57 Please visit our website to see our full ranges - WWW.MANDPCHAIRS.CO.UK All enquiries to: Mike Hodgson – mikehodgson@gmx.com • Call: 07802 648383 or Paul Hodgson – paul.holroyd.hodgson@gmail.com • Call: 07469 819520
129 - Windsor Wheel Back Chair (& Carver)
122 - Slat High Back Granddad Chair
127 - Fiddle Back Rocking Chair
120 - Rush Seated Chair
293 - Child’s Rush Seated Chair
131 - High & Low Kitchen Stools
138 - Spindle Bar Stool
334 - Rush Seated Bar Stool
SHA3 - Shaker Chair (Rush & Wooden)
KEN1 - Kent Chair (Rush & Wooden)
CAR1 - Carra Oak Chair
CAV1 - Caversham Oak Wooden Seated Chair
SectionL.indd 187 M&P Chairs Advert.indd 1
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Westwood Designs Ltd Cornwall Painted with Oak Tops – Classic design in an off-white finish with Chrome cup handles fitted to all cabinets. Natural oak tops complete the range, with Jute Baskets fitted to some items.
£239.90 £439.90
£39.90 Table 1.4-1.8m - £179.90 1.8-2.3m - £209.90 Dundee Oak – Double-rolled tops to Cabinets and tables, edging to doors, drawers and sides of cabinets. Cornice tops to Bookcase’s, Display Cabinets & Dresser tops. Solid Oak Turned Legs.
£179.90
£38.90
Table 1.4-1.8m - £194.90 1.8-2.3m - £229.90
W1.7m £179.90
Chair Oak seat £42.90 Faux leather £43.90
W1.6m £459.90
£129.90
£64.90
Bed 4’6 - £219.90 5’0 - £239.90 6’0 - £269.90
Montpellier Oak – 45mm thick tops, tapered legs to cabinets and tables. Brass Handles. Classic oak range.
SectionL.indd 188 WestwoodJan18.indd 1
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sales:
01295 670027 / 07500 038649
email:
info@westwooddesigns.co.uk
Unit 1, Glebe Business Park, Hornton Lane, Horley, Banbury, Oxfordshire, OX15 6BN Sienna Oak Range – 45mm thick tops, Rounded edge’s to tops, doors and drawers. Solid Oak raised panels to cabinets. Table 1.4-1.8m - £189.90 1.8-2.3m - £224.90
£219.90
Chair Oak seat £39.90 Faux leather £40.90
Vienna Oak – Bedroom range with Bow Fronted Cabinets and beautiful sleigh bed.
Bed 4’6 - £224.90 5’0 - £239.90 6’0 - £269.90
£169.90
Munich Oak – Solid Oak Planked 45mm thick tops. 120mm leg diameter. 1.8m, 2.2m and 2.6m Fixed Top Tables and matching seat benches.
Bench 1.4m - £79.90 1.8m - £94.90 2.2m - £119.90
Table 1.8m - £219.90 2.2m - £264.90 2.6m - £289.90
Westwood Designs Ltd is an Importer & Wholesaler of quality wooden furniture. We supply Bedroom, Dining & Occasional items across five ranges of Oak & Painted furniture, at unbeatable prices. The ranges are commercial, value for money & great quality. Nationwide delivery available. Direct Containers also available. UK Wholesale prices stated.
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190 | JFS Preview Hall 4
WIEMANN’S NEW WARDROBES START YEAR “WITH A BANG” Once again, award-winning German bedroom manufacturer, Wiemann (stand 4C50), is aiming to provide show visitors with plenty of inspiration for the year ahead …
Boston corner unit in champagne
Wiemann will be displaying more than
collection is Almeria, a contemporary
bi-fold doors in an array of wood, glass
18 models, ranging from entry-level to
white over-bed range based on the
and mirror finishes; Hollywood 4, one
top quality VIP and semi-solid wood. It
bestseller Luxor, plus two more classic
of Wiemann’s most popular sliding door
will also unveil three new finishes, new
ranges: Helsinki, a Shaker-style robe
robe options; and classic swing-door
lighting innovations and six new ranges.
available in dark rustic oak and polar
wardrobe range, Valencia.
Simon Hewitt, MD of Wiemann’s UK
larch; and Sydney, an oak reproduction-
On show from the promotional
and Irish agent, Litmus Furniture, says:
look model with a choice of bronze
category will be: Bern, a traditional-style
“We’re excited to start 2018 off with a
mirror, havana or white glass doors.
collection at an affordable price; Berlin,
bang at the January Furniture Show. We’ll
Other ranges on display from the VIP
be showcasing our latest additions to the
collection will include: Boston, a versatile
bedroom furniture; and versatile sliding
portfolio, including more than six new
bi-fold combi system available in three
robe range, Miami.
collections and three new colour options
matt and glass finishes; a revamped
– something for everyone in terms of
Shanghai range, a hinged and hinged-
products at competitive prices, Wiemann
style, functionality and price.”
combi robe offering with a shining
also offers a full delivery and installation
Lido, a flexible bi-fold, bi-fold combi
a comprehensive selection of stylish
As well as well-designed, desirable
multitude of glass colours; and the
service to all stockists, plus product sales
and slider robe in semi-solid wood,
popular sliding door range, Westside.
training and aftersales service via its
complemented by bronze mirror or
From the core range, visitors will
magnolia, will make its debut at the
be able to see: Kansas, an alternative
T 07787 106225
show.
to bestseller Loft, with auto opening
W wiemannuk.co.uk
team of regional sales agents.
The new VIP collections include: Cayenne, a dual-depth left- or rightaligned hinged robe in white, havana, champagne and pebble grey; and Cannes, a dual-depth hinged robe in havana and pebble grey. Visitors will also have the chance to see Cadiz, an extra-deep slider at 79cm, which is available in white with a new vertical and horizontal highlight strip design. Also to be launched from the core
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Kansas robe in champagne
Westside four-door slider
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21/12/2017 27/11/2017 19:29 08:47
January
FURNITURE SHOW see for yourself at
HALL 4 STAND A40 Best value assembled cabinet ranges REAL WOOD BEDSIDE CABINETS From only £32.99 REAL WOOD CHEST OF DRAWERS From only £109.99 REAL WOOD WARDROBES From £139.99 REAL WOOD SIDEBOARDS From £119.99 Minimum carriage paid order is just £500! Ongoing and repeatable Prices
Ask about our OUTSTANDING SHOW OFFERS
info@highlandhomefurniture.co.uk
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A BRAND NEW JTW JTW will launch several new ranges at the NEC this year, across two show stands – one for JTW products (stand 4E51), and another dedicated to the first of the company’s new brands, Urban Chic (stand 4D60). The supplier is also launching another brand at the show – reclaimed pine collection, Farmhouse by JTW …
Kansas
JTW was founded in 2009, and quickly found its niche, offering competitively-priced direct containers. Handling large volumes of product while maintaining low overheads, the company has been able to keep its prices low, making the supplier an attractive prospect for a growing number of UK retailers. As a small, family-run company, JTW operates on a flexible business
New chaise from JTW’s Urban Chic brand
model, enabling it to react quickly to changes in the market. In a bid to offer its customer base a point of difference, Farmhouse by JTW was developed in partnership with a factory that specialises in reclaimed pine. JTW will be holding stocks of this range. The next major development is Urban Chic by JTW, a collection of trend-driven upholstery, developed to meet the demands of the modern consumer. T 07983 137622 (Luke, JTW) T 07836 704277 (Kenny, JTW) Part of the Farmhouse by JTW line
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T 07957 143496 (Emily, Urban Chic) W jtwproduct.com
21/12/2017 19:30
Email: info@jtwproduct.com
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TEL: 01273 780031
21/12/2017 19:30
Come visit us at Stand 4D60 Hall 4
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Visit us at Stand 4E51 Contact: Kenny Gardiner 07836704277 kenny@jtwproduct.com or Luke Yaafe 07983137622 luke@jtwproduct.com
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Visit us at Stand 4E51 Contact: Kenny Gardiner 07836704277 kenny@jtwproduct.com or Luke Yaafe 07983137622 luke@jtwproduct.com
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Hall 5 – Living & Beds Adjustamatic Healthcare........................5H55
IFD..................................................................... 5A1
All Sofas........................................................5G80
JCS Furniture ............................................. 5F20
Annaghmore Agencies.............................5E60
Joy Glory.......................................................5B40
Aurora ........................................... 5G92
Kids Avenue..................................................5A10
Aussie HCL Furniture Co .......................5A60
Kidsaw .......................................................... 5A32
Bedstretch....................................................5D93
Kingstown Furniture................................5D20
Billib..................................................................5D1
Kunshan Skyline International Trade Co...
Birlea Furniture..........................................5G30
5C55
BJS.................................................................. 5H56
Kyoto Futons ....................................... 5B20:D3
Breasley
Bodyease.......................................................5D48
La-Z-Boy..................................................... 5E30
Breasley Consumer Products ..........5C20
Lebus Upholstery ......................................5E10
Shankar UK .................................... 5G10
Buoyant Upholstery ........................ 5F30
Lifestyle Europe Furniture ................... 5B30
Sherborne Upholstery.................. 5C10, 5D10
Celebrity Motion Furniture............. 5D40
Limelight Beds.........................................5C45a
Signature Living........................................5G45
CFD Sofas..................................................... 5B73
Linked Resourcing .................................... 5J45
Simba Sleep................................................. 5E65
Cilek AS.........................................................5E48
M Sadiq Furniture .................................... 5C53
Sitting Pretty (UK) ......................................5H1
Classic Furniture (Binbrook) ................. 5J50
Martian......................................................... 5C70
SJ Units......................................................... 5D90
Cliveden........................................................5G83 Conform........................................................ 5H51 Cotswold Chair........................................... 5C53 Cowthorpe Oak Furniture............... 5H60 Deep Sleep...................................... 5G48 DeRucci.........................................................5D70 Dormeo UK .....................................5A62 Dundalk Furniture Direct ......................5G45 Easy Sleep Beds..........................................5G42 Foshan Aussie HCL Furniture...............5A60 Furmanac .......................................5D30 Furnico.......................................................... 5E30 Furniture Link............................................ 5C30 Furniture To Go...............................5C40
Highgate Beds
Giatalia.......................................................... 5A30 GIE Import & Export................................ 5F40 Global Furniture Alliance..........5E40, 5D80
Mason and Pearl.............................. 5F15
Sleep Therapy Beds .................................5E80
Haani Furniture ........................................5B60
Maxi Mover...................................... 5J10
Slumberdream................................5E80
Harrison Brothers.....................................5H25
Maysons....................................................... 5H20
Smart Trading................................ 5H60
Hayden Park Sofa Collection........... 5H48
Merek ........................................................... 5D86
Soames Clock Company........................... 5J20
Healthcare Co ...........................................5F60
MiBed.............................................5D30
Sofa Source .....................................5F22, 5G20
Hestia..............................................5D30
MiChair...........................................5D30
Sofahouse..................................................... 5B70
Highgate Beds ............................... 5H70
Mini Divani srl............................................5D47
Staingard ........................................5A20
Highgrove Beds ..............................5E20
Mlily...............................................5F60
Stream............................................................5A15
Home of Beds............................................. 5D60
New Trend Concepts ..................................5F3
Stuart Jones................................................ 5H49
Hugge Mattress..........................................5D92
Park Lane Beds .......................................... 5E70
Sweet Dreams..................................5H10
Hydeline Furniture.......................... 5C15
Platinum Enterprise (UK) .....................5D48
The Artisan Bed Company...................... 5A70
Hyder Living .................................. 5A31
Posture Flex................................................. 5F72
The Furniture Company (GB) ........ 5D45
Protect-A-Bed............................... 5D43
The Great Chair Company...................... 5B50
Proximity.......................................................5A15
Torelli Furniture UK....................... 5H47
Mason and Pearl
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QFC ................................................................ 5F70
Ultra Furniture............................................5F10
Relax Seating .............................................5G60
Violino...........................................................5B40
Retailsystem.com .......................... 5D44
Vogue Beds................................................... 5C45
RJ Binnie.......................................................5G40
Welcome Furniture ...................................5B10
Salus Beds.......................................5C20
World Furniture NI ........................ 5H35
Sareer.............................................................5D48
Worldwide Furniture Source ...........5E50
Scandinavian House .................................5A10
Yeh Brothers World Trade Inc............. 5H45
22/12/2017 10:35
202 | FS Preview Hall 5
Shankar (stand 5G10, 01902 399764, www.shankar. uk.com) will launch new seating products from its Grande Designs and Espresso Living ranges, alongside many others. Shankar’s team is dedicated to helping new and existing customers increase their revenue. After attending the BCABA Network Business Awards in September, where Shankar won the Best International Trade award, the company continues to go from strength to strength in the UK and overseas with the support of its customers and suppliers.
Aurora Interiors (stand 5G92, 07908 826208, sales@aurorainteriors.co.uk) was launched in July 2017 by industry stalwarts Julie Summers, Lawrence Stone and Paul Albutt, and is working with a dedicated overseas factory to bring a selection of proven ranges to the UK market. These include: Scirocco, a solid mango range with complementary black wrought iron bases and handles; and Zephyr, a stylish industrial range with a fashionable zinc top, softened by warm sandblasted mango tones. Aurora is operating through a dedicated team of sales agents, many of whom the industry will be familiar with.
Sweet Dreams (stand 5H10, 01282 830033, sales@ sweetdreamsuk.com) will be presenting its latest ranges
Lennon
at the NEC, a selection of which will sport special offers. Alongside the company’s core range of divans, frames and mattresses there will also be an extensive display of upholstery, including many models not previously exhibited. For example, there is the British-made Lennon – in a 3-2-1 plus stool format with pleasing retro styling – which features Duratech carded fibre to the seat cushions, and comes in Sweet Dreams’ latest range of 48 fabrics. Other new retro British-made models include Zappa and Donovan, while Marlborough is a stand-out corner suite. In the non-UK upholstery range, recliner models in fabric such as Trieste, and corner unit Urbino, sit alongside faux and part-leather recliner models. In beds, models from the luxury Pocket Air, Royal Pillowtop, Pocket Spring, Well Being and Enchanted collections will be on show, giving buyers a chance to see recent models and acquaint themselves with bestsellers such as Gwen Cashmere 1000, Gabriela 2000 and Magnarest Latex 2000 – the magnetic threads in the cover of which create a magnetic field, proven to increase quality of sleep and reduce aches and pains, while latex is the cool alternative to memory foam. In bed frames there will be a selection of enticing new wooden frames not previously exhibited – a number of which, like Fontaine, Cruise and Hathaway, offer matching bedroom cabinet.
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Magnarest Latex 2000
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204 | JFS Preview Hall 5
Hayden Park (stand 5H48, www.
table, under-seat storage to maximise
orders they have repeated orders within
haydenpark.co.uk) promises to bring
space, and full motion power reclining.
the first week,” says MD Jon Higham.
game-changing technology and new
“Since the first models were launched
“Large stock levels are being held in our
designs to the show. Its new Clayton
into the UK market in the autumn, the
60,000ft2 warehouse, and being part
model features built-in wireless phone
business has taken on 56 established
of our warehouse stockist programme
charging – available on new Apple and
retailers as stockists already – for those
means you can repeat on all orders in
Android phones – plus a drop-down
who have already received their display
four to eight weeks. “We offer each model in contrasts of grey and brown, in a choice of different fabrics, with manual and power options. Customers wanting to join our container programme can choose their own range of fabrics from a master swatch book and split models across the container, including leather models.” The Hayden Park sofa collection features eight models, with two new ones to be launched at the show. “Plans for the future are also under way, with Hayden Park’s big focus to become one of the leading suppliers of recliners in the UK. In addition, we are increasing our warehouse space and stockholding over the coming months to ensure all core UK lines are always readily available for a three-day delivery if required,”
Clayton
concludes Jon.
Mason and Pearl are a wholesale supplier of contemporary designed sofas and chairs. • All ranges stocked ready for immediate delivery from our UK warehouse • Two Man Direct Home Delivery
• No minimum orders
More details can be found at www.masonandpearl.co.uk or by calling 0116 4422363. See us at the
MasonPearl_Jan18.indd 1
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Stand 5-F15
21/12/2017 12:54
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JFS Preview Hall 5 | 205
Furmanac (stand 5D30, www.furmanac. com) has a rich heritage of manufacturing, and is the UK’s largest adjustable bed manufacturer and a leading maker of upholstered beds and recliner chairs. This year sees Furmanac celebrate its 50th anniversary at the show, which, after exhibiting there for 20 years, the company also considers an important date in the diary. On display will be: the MiBed collection of innovative adjustable beds, including a new collection of GelAir mattresses; new upholstered bedframes in a variety of styles, with added features and highend fabrics; new Nature’s Comfort natural
Monza
tufted mattresses from the Hestia brand; and lift-and-recline chairs and sofas from MiChair. As the company enters this landmark year, it has reflected on the past and looked to the future. Furmanac will be donating some of its revenue to charities in the Midlands, as a thank you to its local community, and will continue to develop its skills in mattress and upholstery manufacture. Furmanac also plans to launch a special edition model to mark its big anniversary.
The Furniture Company will be launching a new range of product for 2018 at the show to expand on our core offer of great value for money, backed up with a service you can depend on.
VISIT OUR STAND D45 HALL 5
BESPOKE SERVICE AVAILABLE
FurnitureCoJan18.indd 1
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The Furniture Company (GB) Limited 319 Railway Street, Nelson, Lancashire. BB9 0JD T: 01282 697769 F: 01282 694500 E: info@thefurnitureco.co.uk
NEC SUN 21 - WEDS 24 2018
01/12/2017 11:54
22/12/2017 10:36
Container Pricing
At Home Servicing
Unique Products
UK Showroom
The Westminster 10� Powered Headrest
Dual Motor and Powered Lumbar Support Part of
Come and see us at the:
32 Wedgwood Road Bicester, Oxon, OX26 4UL
pride-mobility.co.uk sales@pride-mobility.co.uk
HALL 5 / Stand D85
01869 324600
SectionM.indd 206 PrideMobilityJan18.indd 1 Furniture show advert.indd 1
21/12/2017 13/12/2017 18:49 16:50 07/12/2017 17:28
17 16:50 7 17:28
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Hampton Court
Smart Trading (stand 5H60, 01937 589188, www.smart-trading.co.uk) will present its new Hampton Court bedroom range at the January Furniture Show. The range is available in oak, as well as an on-trend light grey paint with oak tops. New accessories from Smart Occasional will also be on display.
Hyder Living (stand 5A31, 01484
Building on the success of last year’s
homes tight on space.
531000, enquiries@hyderint.com)
Buckingham Ottoman, the supplier will
will offer new sofabeds, premium
launch a new style featuring a quality
on its premium bedframe line,
bedframes, ottomans, children’s
boarded base system. Available in 4ft
providing independent retailers with
bedroom furniture and hand-crafted
6in and 5ft sizes, thanks to its storage
products through a fast and reliable
mattresses with natural fillings.
capability the bed will be ideal for
drop-ship service. For 2018, it will
Hyder Living has also been focusing
launch new products that Sandringham
continue this successful formula. Hand-crafted in Yorkshire, the Natural Collection of mattresses will also prove a key focal point of Hyder’s stand. Made to order with natural materials such as horsehair and lambswool, combined with high-quality pocket springs, these premium mattresses are available in five core specifications, and can also be made to customer specification. Hyder Living will also present new lines in its broad collection of memory, pillow top and gel styles, as well as a range of affordable options. Known for its bunks and innovative children’s bedroom furniture, the supplier will also preview new products in its children’s furniture line.
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208 | JFS Preview Hall 5
Crispin
Making its NEC debut this month, Mason and Pearl (stand 5F15, 0116 442 2363, www.masonandpearl. co.uk) will launch 16 contemporary sofa and chair ranges, as well as displaying models shown for the first time at last year’s Manchester Furniture Show. The new models include a range of made-to-order designer leather sofas, and customers will be able to choose from a range of luxurious Milo
colours and grains of leather fabrics. Also being introduced is an expanded range of modern fabric ranges, which will soon be available for quick delivery or collection. Many of Mason and Pearl’s ranges are carried in stock at its centrally-located distribution centre, and all products are available with a two-man home delivery service and no minimum order requirements.
..
Where Elegant Design &
Where Elegant Design & Craftmanship cometogether! together! Craftmanship come
furniture & interiors furniture & interiors Launching: Launching:
January January
FURNITURE FURNITURE SHOW SHOW
NEC NEC 21-24 JAN JAN 21-24 2018 2018 Stand: Stand: 5-H47 5-H47
Contact:
Contact:
(0141) 632 1025
(0141) 632 1025 sales@torelli.co.uk sales@torelli.co.uk 137 Shawbridge St, Glasgow, G43 1QQ 137 www.torelli.co.uk Shawbridge St, Glasgow, G43 1QQ www.torelli.co.uk TorelliJan18.indd 1
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07/12/2017 11:09
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Acceler
SectionM.indd 209 AccelerateBreasleySalusJan18.indd 1
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210 | JFS Preview Hall 5
PACK TO GO FORWARD It may be “business as usual” at mattress producer Breasley following the retirement of MD Stuart Hibbert last August – but there’s nothing run of the mill about the company’s current activities, discovers Paul Farley during a visit to the company’s Ilkeston factory …
Mike and Darren Crowshaw
It’s the run-up to Christmas, and
“There is some serious investment
The Crowshaw brothers have spent
Breasley’s Ilkeston factory is in full swing.
going on here, and we have Simba to
most of their adult lives working for
Vacuum-packed mattresses are at the
thank for much of this ramp up.”
the family company, making their
heart of the hubbub – Breasley is capable
But it’s not the case that all of
appointment upon Stuart Hibbert’s exit
of producing an astounding 10,000 a
Breasley’s eggs are in one box-shaped
week, making it one of the UK leaders in
basket. The manufacturer’s output is
this field, and the company’s output has
refreshingly diverse, ranging from the
as a software developer before joining
been running at full pelt since it added
more traditional mattresses and divans
Breasley 15 years ago. He’s been heavily
Simba’s bed-in-a-box production runs to
to upholstery fillings, pressure-relieving
involved in the operations side of the
its already-busy schedule.
cushions for the medical industry and
business since, running its technical
“We doubled our turnover in the
cleaning tools for industrial pipelines.
departments. Darren started on the
second half of 2016,” says joint MD,
As well as its sizeable white-label
factory floor 17 years ago, and has
“more of an evolution” than a change. Mike started his professional career
Darren Crowshaw, who now runs Breasley
production work for major retailers, the
fulfilled a more sales-facing role,
alongside his brother, Mike. “It was one
company is known for championing new
working closely with Stuart as a regional
of the most challenging years of our
directions – as its forays into female-
sales manager.
lives!”
targeted branding (Naked Beds) and
Mike nods in agreement. “We’ve created quite a serious mouth to feed,” he says, describing the investment taking
Both are “quite technically minded”
motion-driven adjustable mattresses
and have “done a bit of everything” in
(Bionix) have demonstrated.
the factory, from production planning
Breasley was founded in 1973 by
to making the key decisions at the top.
place in new machinery, and pointing to
Darren and Mike’s father, Alan Crowshaw
As well as their considerable experience,
an extension survey taking place on land
(now acting CEO), together with Peter
customer knowledge and energy, the
adjacent to the factory which will house
Walker. Over the years, the pillowmaker
brothers have been instrumental in
a new foam block store (“just in case
became a foam converter and began
building the latest technologies into
anything happens with our foam supply
to manufacture consumer products,
Breasley’s business model, helping it stay
in the future” he adds wryly, hinting
operating from sites in Hyde, Greater
ahead in a competitive market.
at the foam shortages threatened last
Manchester, as well as the Derbyshire
autumn).
factories in Wirksworth and Ilkeston.
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Take, for example, the use of radiofrequency identification (RFID) tags,
21/12/2017 18:49
JFS Preview Hall 5 | 211
which mean each mattress can be tracked from cradle to grave – and that the packing and rolling machines can identify different SKUs and respond appropriately, making the production lines incredibly flexible. “We started using RFID tags eight years ago, originally for tracking returns,” Mike explains. “Now they’re used throughout the production line, and are tied in with our invoicing procedure. Ideally, we’d like to improve that integration to give the end customer the ability to trace each mattress, from the start of manufacture to delivery at their door. “I’m 99.9% sure no-one else in our industry uses RFID to this degree – and
Salus Natural Willow 4350 with Pimlico headboard
even if retailers aren’t asking for it now, they will expect it in the future.” it a go-to for forward-thinking partners
entry level through the i-plus collection;
also help guide Breasley’s mattresses
– including industry disruptors such as
a new Viscoool collection with Scensic
through the recycling process at the end
Simba, which has been keen to capitalise
technology; and, new to the Salus brand,
of their lives. “Of course, you lose contact
on Breasley’s ability to produce pocket-
a foam-encapsulated Naturals Collection,
with many of your models when they’re
sprung mattresses that can be rolled and
which features a Purotex probiotic finish.”
sold, but this ability could become more
folded into a 1m-high box.
Darren adds that this technology could
important as more and more consumers
The recent Bed Show saw the relaunch
That’s three different ranges, with three different stories. “Previously, Salus
start to focus on sustainability.” he says.
of Breasley’s flagship collection, Salus,
had been criticised for its lack of sub-
“By the way,” he adds, “we’ve been
which now comprises just nine models.
branding,” explains Darren. “People had
told that our mattresses are some of the
Breasley’s own vacuum-packed mattress
commented that it all felt a bit flat.
easiest to recycle in the industry – we
offer, Uno, has been simplified in line with
“We think we’ve now completely
don’t use fasteners, so deconstructing
“everything we’ve learned over the last 12
addressed any criticisms, and come up
them so that the separate components
years in this factory”, and the company’s
with a collection that really delivers on
can be returned to each supplier is much
boxed mattress proposition, You, will be
what our retail partners want on their
easier than those made using more
relaunched in a “more focused version”
shop floors – and what consumers
traditional methods.”
on stand 5C20 at the January Furniture
are looking for in the way of comfort,
Show this month.
technology and price.”
According to Darren, the company’s in-house skills base is a key strength –
“Back in September, we made the
from software developers to machinery
Salus range a more focused offering,”
is the new price structure it facilitates.
engineers, Breasley’s development is
says Darren. “In the words of our R&D
“The main feedback we’ve had so far
rarely reliant on outside parties. The
department, it’s a ‘trio of trios’, covering
is that we’re back in the sweet spot
company’s ability to innovate has made
good, better, best, across three areas:
on price,” says Darren. “Thanks to
The bigger impact of this consolidation
component price hikes, last year was
“There are fewer SKUs and deviations, so we can offer better service levels, increase capacity and move towards longer production runs”
difficult for anyone who sold foam-based products – and prices across the board went up to unrealistic levels. We’ve now lowered the price points, and are better representing the brands in the market at the same time.” Mike adds: “Of course, from a manufacturing perspective you want less SKUs, but you still have to offer the consumer a good selection. I think we’ve got the right balance now – there are fewer SKUs and deviations, so we can offer better service levels, increase capacity and move towards longer production runs.” It looks like Breasley will be enjoying the
An example of Salus’ foamencapsulated Naturals Collection
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lion’s share of this market for some time. W breasleyconsumer.co.uk
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212 | JFS Preview Hall 5
UPLIFTING FABRIC STORIES FROM BUOYANT Buoyant Upholstery (stand 5F30) brings over a century’s worth of knowledge, experience and quality to every piece of furniture it makes. The company plans to launch the results of a new partnership with designer fabric specialist ILiv, comprising five themed collections – at this month’s show …
Glamour
Together with ILiv, Buoyant has created
Scandi style, and boasting rich colours
Buoyant Upholstery is committed
an inspiring collection of sofas and
in retro designs to create an impactful
to making the best products, offering
accent pieces, based on five themes –
decor.
outstanding service and maintaining the
Scandi, Country, Classic, Contemporary and Glamour.
This partnership allows customers to
keenest prices, and is a firm member
build and design their own sofas using
of the BFM, lending the association’s
the curated accent fabrics and plain
Great British Furniture campaign support
collaborated with ILiv to match the fabric
fabrics, making it even easier to specify
whenever possible.
specialist’s unique fabric perfectly to
the perfect combination for their home.
W buoyant-upholstery.co.uk
For each collection, Buoyant has
specially-selected sofa shapes. The ILiv fabrics that accompany these five new collections comprise: Imperio, an opulent story of decadent velvets and shimmering textural wallcoverings in an array of colours and textures; Matrix, a mix of abstract, geometric and organic designs to create a striking, modern interior; Dimensions, a sleek collection of contemporary weaves, decorative velvets and surface print wallpapers; Sketchbook, a delicate collection of hand-drawn botanical designs in an array of muted colours; Highgrove, an eclectic collection of heritage and archive fabrics, inspired by classical English homes and gardens; and Nordic, inspired by the distinctive
SectionN.indd 212
Country, one of Buoyant’s five new themed collections
21/12/2017 19:02
Buoyan
www.buoyant-upholstery.co.uk Telephone - 01282 691631
Come and see us at the January Furniture Show Hall 5, Stand F30 at the NEC from 21st – 24th January 2018. Buoyant Upholstery are pleased to announce that we will be launching our new & exciting partnership with ILIV.
MADE IN THE UK
SectionN.indd 213 1 BuoyantJan18.indd
21/12/2017 10:04 19:02 30/11/2017
Style and comfort in the bedroom
T • 01924 274465
SectionN.indd 214 DeepsleepJan18.indd 1
| F • 01924 278280 | deepsleepbedsltd@hotmail.com
21/12/2017 19:02
Your natural sleep choice
Unit 2, Warneford Avenue, WakeďŹ eld, Ossett, WF5 9NJ
SectionN.indd 215
21/12/2017 12/12/2017 19:02 12:00
216 | JFS Preview Hall 5
A WORLD OF DIVERSITY World Furniture NI (stand 5H35) just enjoyed the biggest month in its 20-year history. But what is happening at the company to create such growth? Its latest catalogues reveal one of the key reasons – a diversification into contemporary design …
Building on its reputation for dining
World Furniture’s employees have both
length of the table and finished with
chairs, World Furniture is offering a
the qualifications and skills to ensure
black antique-brushed U shape legs;
selection of oak-match designs in an
manufacturing processes are consistent,
the Raffles dining chair, a retro design
array of fabrics and faux leathers. Its
in accordance with UK law, and executed
finished in a range of antique faux leather
unique Kensington chair remains a top
to the same high standard every time.
and fabrics;
seller across the nation, and is typically displayed in its range of eight colours. There is also an extensive range of dining set designs, colours and materials, all offering the retailer that vital ‘something different’ for the shop floor.
It may be a costly and time-consuming
Rossini, an eye-catching chair that will
process, but the company has already
complement any dining table and comes
seen the benefits of offering product in
in four colours, finished with antique-
which customers can feel confident.
brushed black legs; and the Lucca dining
New models unveiled at the show this
table, part of a high-value set in modern
month include: the Rialto dining table,
white or latte gloss/glass, which can be
a modern twist on the industrial theme,
mixed with any of the company’s large
years, we’ve heard our customers say
which features a high gloss and glass
range of dining chairs.
at every show that they want to see
tabletop designed in two pieces along the
MD Marc Bunting says: “Over the
Due to customer demand, World
something different. Whilst oak remains
Furniture will also be launching three
strong, and always will, we took the
occasional ranges in gloss, glass and oak
decision to focus more on stepping out
foils, as well as the latest fabric additions
of that environment to explore material
to its successful Chloe and Durban sofa
combinations, adding value so we have
collections – both models have been
products that are both different in design
strong sellers for a number of years, and
and commercially desirable.
with new grey and oat fabrics this trend
“We seem to have found that niche, and will continue to develop within it.” In addition to its products’ design
is set to continue. With over 20 dining sets and over 60 types of chair, World Furniture’s
and price, the company has invested
collection provides a diverse range of
heavily in quality. For the past two
unique fabrics, distinct colours and
years, all goods have been inspected
registered designs, offering customers a
at source by its own employees. With
real point of difference.
their [QC specialist] SGS background,
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218 | JFS Preview Hall 5
HIGHGROVE’S ENGAGING THREE-TIERED OFFER Highgrove Beds Group (stand 5E20) is an ambitious, well-established, bed manufacturer that has made the industry sit up and take notice over the last few years. The company returns to the show this month to launch its latest collections, alongside several new trade and consumer-focused innovations.
The group targets consumers with a good, better, best approach
Last year, Highgrove celebrated 15 years of business, and its
extensive range, including: German-engineered pocket-spring
progress was recognised at the 2017 NBF Bed Show Awards when
systems; luxury natural fibres such as cashmere, silk and wool;
it received the runner-up accolade in the bed manufacturer of
and latex, gel, Ergo Sense soft foam and memory technology.
the year category. The group now has three distinctly different brands in its
The collection is available in an incredibly flexible range of sizes and storage options, and is supported by the company’s
stable, specifically targeting consumer groups with a good,
industry-leading Faster Sleep seven-day delivery service, and an
better, best approach.
extensive retailer PoS support package.
The first of these is Highgrove, one of the UK’s fastest-
Next is Sanctum, a relatively new brand targeted at the
growing bed brands, now well established in the marketplace.
premium end of the market, which features a wide range of
Fine materials and components feature throughout this
UK-crafted luxury pocket-sprung beds. The hand side-stitched mattresses benefit from the fine natural materials including Platinum-standard British wool, silk, mohair and cashmere. An extensive range of base options in stylish covers – including enhanced drawers – is also available, along with a range of headboards. An in-store PoS package is provided free of charge to stockists committing to at least a three-bed display, and consumers can take confidence in Sanctum’s 10-year warranty. Finally, there is moresleep, an entry-level collection which has already made an impact since its introduction in 2016. moresleep focuses on providing stockists with a wide range of
The Sanctum range on display at last year’s NBF Bed Show
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value-for-money mattress specifications. W highgrovebeds.co.uk
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TSGCu
ES RANG W E N USIVE EXCL UAL N IN MA WER O P OR NING RECLI
HAYDENPARK COLLECTION
N WIR EW E PH LESS CHA ONE RGIN BUI G PO LT INT WER
We are exhibiting at the
O REC OUR SOF LINING AS
HALL 5 H48 CONTACT:
sales@haydenpark.co.uk T: +44 122 9828 568
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21/12/2017 22/11/2017 19:02 14:19
WELCOME STAND 5C40 Come and meet the FTG Team. We will be on hand to show how we can work with you. We appreciate that your time is limited, and it is a busy show to get around, but we really hope that you can come and spend some time with us. We are developing all the time, and this year see’s the introduction of our first range of sofas plus 3 new exquisite collections. As with all our products they are available for Next Day Delivery. So, come and meet us, and catch up with our new and best-selling ranges.
CLEVELAND STYLE MADE SIMPLE Nova Light Grey or Nova Antracit.
We look forward to seeing you at the JFS2018 Hall 5 Stand C40.
Win an iPad Online life needs an iPad – Just come to the stand and be scanned, or leave your business card for a chance to win one. It’s as simple as that. No purchase required.
HAVANA STUNNING, ELEGANT AND PRACTICAL A deep shade of Lefkas Oak combined with matt black fronts.
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D
E
Welcome to our 2018 showcase Each year FTG are developing new ranges, and this year is no exception. We really enjoy the January show, as it gives us a chance to catch up with our existing customers, and meet new ones. The products speak for themselves when on display, but the show also gives us a chance to explain our Next Day service proposition. We look forward to seeing you soon.
.
TOLEDO STRIKING AND SOPHISTICATED A combination of white high gloss fronts with sterling oak tops.
MONACO
MODERN, STUNNING AND FUNCTIONAL Stirling Oak combined with matt black fronts.
MARKETING
ORDER 24/7
CUSTOMER HELPLINE
STOCK FOR YOU
FREE NEXT DAY DELIVERY
Furniture To Go, 3 Keel Close, Interchange Park, Portsmouth, Hampshire PO3 5QD - T: 02380 517067 E: sales@furniture-to-go.co.uk - www.furniture-to-go.co.uk
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222 | JFS Preview Hall 5
TAKE A LOAD OFF AT THIS YEAR’S SHOW Show visitors looking for transport solutions should see Maxi Mover (stand 5J10), which manufactures and supplies class-leading low floor Luton vans, and offers a complete range of the latest sizes, specifications and accessories. Maxi Mover’s low loaders eliminate the need for a tail lift, resulting in an increased payload and quicker loading
Each Maxi Mover van is hand-built to last to the highest standards by a team of experienced coachbuilders. According to Maxi Mover, low-floor Luton vans are ideal for deliveries, or to be set up as show vans. The company’s low loader delivery vans offer high volume capacity – up to 38m3 – whilst still maintaining a gross vehicle weight of 3500kg, and therefore can be driven on a standard car licence with no tacho or restricted driver hours.
Maxi Mover’s low loader delivery vans offer higher capacity than the company’s competitors
The unique low loading height eliminates the need for a tail lift, which
for weight, durability and – most
tested, Maxi Mover offers the furniture
means no additional maintenance, an
importantly – strength, Maxi Mover has
industry a strong transport proposition.
increased payload and a quicker loading
developed what it believes to be the best
Each vehicle is designed and built to
time. In short, these vans are a stylish,
vans in the business.
the customer’s unique specifications
modern alternative to the traditional 3.5t Luton and panel vans. After evaluating numerous design drawings and testing the latest materials
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Offering optimum design and build
and requirements, with further bespoke
specification, and ensuring that all
options and accessories also available.
the obstacles and requirements have
T 01673 863300
been rigorously addressed, tried and
W maximover.co.uk
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Stainga
Staingard - market leaders in the provision of Furniture Care Plans and Care Kits.
Introducing new for 2018... ...the expanded Mattressgard range plus the best range of floor protection and furniture glides.
Mattress Protectors
Glides
•
• • •
• • • • • • •
Waterproof HPU membrane Hypo-allergenic & anti dust mite Moisture control Machine washable 10 Year warranty Special sizes available Available in colours 2 in 1 fitted sheet style
SEE US AT THE JANUARY FURNITURE SHOW - STAND 5-A20 SectionN.indd 223 1 StaingardJan18.indd
Felt Pad Floor Protectors
•
Protects your flooring Easy to use Available in various sizes and colours Fully adhesive
Teflon Glides • • •
Protects your flooring Simple to fit and install Strong sturdy base
For more information call:
01244 888 658
sales@staingard.co.uk www.staingard.co.uk 21/12/2017 01/12/2017 19:02 10:07
224 | JFS Preview Hall 5
RISING STAR Highgate Beds (stand 5H70) is set to build brand awareness among both retailers and consumers in 2018 – by reinforcing its belief at this year’s show that its Healthopaedic brand is the answer to getting the best possible night’s sleep …
SportLine 1000 in mustard
As well as an addition to the Healthopaedic brand – featuring
Additions to the Healthopaedic brand helped the company
Highgate Beds’ next-generation Zero Gravity technology –
maintain its sales momentum throughout 2017, and the latest
the company will unveil designs such as the SportLine range
models are set to ensure its continued success throughout 2018.
of Medicpaedic mattresses, which also feature Zero Gravity technology.
The January Furniture Show is Highgate Beds’ principal annual showcase, and once again the company is based in a
The vibrant SportLine range comes in a variety of spring counts, while new 37.5 comfort zone technology works to enhance the body’s natural cooling mechanism.
prime position next to the VIP bar in Hall 5. With its on-trend mattress designs, and bases in exclusive colours – plus, of course, its trademarked Zero Gravity
Highgate has also expanded its fabric range by bringing out
technology – Highgate Beds promises visitors a fresh portfolio
a new swatch, Epsom– a rugged faux leather – which features
that really must be sampled to be believed.
well-finished tan, marble and brown tones.
W highgatebeds.com
SportLine4000 in Ascot grey
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It can only be…
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228 | JFS Preview Hall 5
FLAT-PACK LEADER TAKES FRONT-SEAT ROLE With operational improvements and the addition of yet more lines to an already-extensive range of commercial products, 2018 is set to be a big year for Furniture To Go (stand 5C40) …
Cleveland chaise-longue
The January Furniture Show will be the first time that sofas have been available from the company – a continuation of a strategy which has led it to where it is today, as a market leader in flatpack furniture. “One of the things that has always set us apart has been our commitment to continued improvement,” says Paul Sheldon, director of sales and operations. “We pride ourselves on responding to customer needs, which is why a two-way conversation is so important. “The growth we have experienced has made it necessary to increase our warehouse capacity to cope with demand, and we’ve made some operational changes to improve efficiency –
Havana
and, in turn, customer satisfaction. Having worked in furniture retail, I can attest that it’s the new ranges that will excite our customers, and their customers.” These ranges are stylish with clean lines, and either a white
“We’re always looking to improve and increase what we can offer our customers,” says Paul, “and because we already do
high gloss finish (Toledo) or matt black (Monaco and Havana).
everything, from beds to dining sets, it seemed like the next
The aforementioned sofas are a slight departure from the
logical step to add armchairs and sofas. Now someone could
norm for Furniture To Go, but something the company has been
realistically furnish every room in their house with our products,
planning for a while now.
which is of course great for us and takes a lot of hassle away from retailers and end customers. “We needed to take time to be very clear in our mind what we were looking for – modern, comfortable, hardwearing and functional.” In a busy industry, Furniture To Go prides itself on taking as much stress out of retail as possible. The company handles everything from import to delivery, leaving customers to do what they do best - sell. Whether it is a retail store showing off one of Furniture To Go’s unbranded brochures and roller banners, or an e-tailer putting products on a website using the images and data available for download, the message is still the same, says Paul – “we do the hard work for you.”
Toledo
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230 | JFS Preview Hall 5
NEW MATTRESS VISION FROM SLUMBERDREAM Since Slumberdream (stand 5E80) started making beds and mattresses over 30 years ago, it has continually invested in machinery, staff and market research to enhance and extend its collection – highlights from which will be on display at this month’s show …
Bezel
Sapphire
Bronze
With over 50 beds from which to
which offers 2000 pocket springs in a
new beds – all manufactured in the UK –
choose, Slumberdream covers the entire
king-size mattress, plus memory gel and
join its existing Cool Blue Memory, Latex
product spectrum, from budget models to
soft layers of fillings, soft-touch knitted
and Memory Gel Foam bed collections,
pocket-sprung luxury beds. The company
fabric, air flow borders with vents, and
plus its higher-end Sleepking and
also offers a range of models featuring
a micro-quilted finish. This no-turn
Healththerapy ranges. The group also
storage facilities, plus attractive and
mattress offers hypoallergenic body
specialises in back care models.
fashionable covers in prints, knitted
pressure relief, and a micro-quilted divan
polyester and different qualities of woven
base with shepherd castors and linkage
model is overseen by skilled craftsmen
damasks.
bars.
who inspect each bed at every stage of
New mattresses include Amber, which
The final example is Mayfair, which
The production of every Slumberdream
production.
has over 1000 individual nested pocket
features memory elastic foam on an
T 0121 773 6669
springs in a king size mattress, several
orthopaedic spring unit, and air flow
W slumberdream.co.uk
layers of fillings, a hand-tufted finish,
borders with handles and brass air
two rows of hand-stitched borders with
vents. According
handles and air vent, and woven damask
to Slumberdream,
fabric.Storage options are available, as
this no-turn
are headboard and divan bases in ten
mattress shapes
fabric colours.
to the contours of
Next is Royale Deluxe, a medium-firm
the body, offers
mattress with a 13.5 gauge open-coil
a micro-quilted
Bonnell spring unit with rod frame,
mattress finished in
layers of polyester fillings, a micro-
Health Guard anti-
quilted finish, vertical stitched borders,
static, stress-free
and a chenille-effect divan base. Storage
knitted fabric, and is
options and different colours are
available in six faux
available.
suede colours.
Then there is the Memory Gel 2000,
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Slumberdream’s
Royalty
21/12/2017 18:44
SmartJa
ALL NEW FURNITURE FOR 2018!
lifestyle oak furniture
Hampton Court Bedroom Now in oak, and grey with oak top
5 drawer narrow £159
Wardrobe £229
Dressing table £189
3 over 4 chest £239
Bedside £59
Bedside £69
New dining chairs for 2018
VISIT US AT
Skipton chair £69
Hall 5 - Stand H60
York chair £49
All ra nges also avail ab in 20 & 40 le f oot cont aine r direc s t
Occasional Now available in grey with oak top
Tower cabinet £59
2 over 3 chest £199
Small sideboard £139
Nest of 3 £69
Telephone table £79
Corner TV £109
SMART TRADING EU LTD
Bevelled Mirrors With 3” curved oak or cream painted frames
CONTACT SMART TRADING EU LTD SMART OCCASIONAL
01937 589188 sales@smart-trading.co.uk www.smart-trading.co.uk 48” x 12” £45
SectionO.indd SmartJan18.indd2311
40” x 30” £55
36” x 24” £50
30” x 20” £40
20” x 16” £30
sales@smartoccasional.co.uk www.smartoccasional.co.uk
21/12/2017 18/12/2017 18:44 15:46
232 | JFS Preview Hall 5
SWEET DREAMS ADDS BREADTH AND VALUE Sweet Dreams’ (stand 5H10) latest models promise to tick all the boxes when it comes to retail sales in the New Year.
Marlborough corner unit
Gabriela, from the Pocket Spring collection
Sweet Dreams’ focus this year is on
therapy to counteract stress and aches
mattress specs, and attractive benefits.
and pains.
Its Luxury Pocket Air beds and Royal
The Pocket Spring collection features
Urbino Standard
Visitors should also look out for the latest British-made fabric upholstered beds, alongside Sweet Dreams’ own
Pillowtop offer the supportive feel that
Gabriela, with a hand-stitched border
comes with high spring counts, and also
– something one might expect on a
contain the extra fillings that consumers
high-end model – while the Enchanted
corner unit with attractive styling,
are looking for – memory foam, latex,
collection offers two types of mattress,
features Duratech carded fibre to the seat
gel, wool and cashmere.
covering foam-encapsulated pocket
cushions and buttoned back cushions,
springs and foam blocks. The first sports
and is offered in Sweet Dreams’ latest
collections that boast special fillings.
delectable pillowtops and luxury fillings
range of 48 fabrics. Other new British-
For instance, its Well Being collection
– silk, wool or cashmere. The second type
made models include Lennon, Zappa and
offers pocket spring beds with covers
features removable soft-knit covers and,
Donovan, all of which have a retro feel. A
with special health-promoting qualities
inside, additional latex or memory foam.
speedy lead time for this made-to-order
Yet it is not only Sweet Dreams’ luxury
– there is Cooler Touch, which conducts
Together with mattress covers in
upholstery collection. The new Marlborough, a four-seater
British upholstery enhances the range’s
heat away to make for cooler, more
damask or soft knit, and bases in a choice
comfortable sleeping even on memory
of colourway, Sweet Dreams offers the
foam, and Magnarest, with its magnetic
added-value extras that help make its
non-UK upholstery range, which will
models bestsellers.
be bolstered by two new fabric recliner
For those who prefer bedframes, the
Cooler Touch, from the Well Being collection
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appeal. Finally, there is Sweet Dreams’
models, both with leather trim: Trieste,
option of matching furniture increases
a 3-2-1 manual recliner that comes in
the likelihood of a sale. Sweet Dreams
a choice of two colours; as does Urbino,
provides several bed frames to match its
a corner suite, which can be selected as
furniture, which cuts down on display
a four- or five-seater. Urbino Standard
space required, and these beds will be
features two manual recliners, while
exhibited for the first time at the show:
Urbino Deluxe features two power
Cruise (in two colourways) with integral
recliners.
drawers; and the curvy Finch.
W sweetdreamsuk.com
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234 | JFS Preview Hall 5
KEENLY-PRICED PACKAGES PROMISE TO IMPRESS Liverpool-based wholesaler World Wide Furniture Source (stand 5E50) was established in 1969 by John Higginson, and is now one of the fastest-growing trade furniture businesses in the UK.
Phoenix
World Wide Furniture Source’s principal
will be on offer – visitors are invited to pick
trends. Its customer base spreads far and
focus at this year’s show are new sofa
up a brochure and price list from the stand.
wide, from the UK and Ireland to Europe
World Wide Furniture Source prides
and beyond, and its products are globally
ranges, as well as a number of impressive six-piece bedroom packages, and a
itself on providing “outstanding”
sourced, ensuring the prices are always
budget three-piece bedroom set which is
customer service, together with a product
competitive.
set to prove popular with the company’s
range that adapts to suit ever-changing
W worldwidefurnituresourceliverpool.co.uk
landlord client base. One of the new bedroom packages is Opal, a French-style, silver, six-piece set. Featuring ornately carved legs and attractive handles, Opal includes a double bedframe, two bedsides, tall chest, dresser chest and mirror, and represents impressive value for money when sold as a complete set. Another is Alfi, a bargain three-piece which comprises a generous two-door robe, five-drawer chest and two-drawer bedside, available in three colours including on-trend grey. Then there is the Phoenix, a 3+2 recliner in leather gel, which is also available as a corner group. Many more sofa and bedroom models
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Opal
21/12/2017 18:44
WWFSJ
£499
6 piece set
£850
£550 sho offe w 6 pie r c set e
showr offe e c 3 pie t se
£99
6 piece set
200cm width
£179
£495
£495
£449
Visit us at the January Furniture Show 2018 Hall 5 Stand E50 www.worldwidefurnituresourceliverpool.co.uk Worldwide Furniture Source 198-202 Breck Road, Liverpool, L5 6PX T: 0151 263 5392 0151 260 5201 E: wwfsltd@gmail.com
£699
£345
Twitter: @wwfs2016 Facebook: worldwide furniture source Linkedin: world wide furniture Instagram: world wide furniture source
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6 piece set
21/12/2017 08/12/2017 18:44 15:27
236 | JFS Preview Hall 5
DEEPSLEEP TARGETS WIDER MARKET REACH Deepsleep Beds (stand 5G48), based in Ossett, West Yorkshire, is a leading manufacturer of quality mattresses, divans and headboards to suit a broad spectrum of the UK market.
Euphoria 1000 on ottoman side lift base with high footboard
Two years ago, Deepsleep Beds acquired
Deepsleep has again looked at new
and moved into a 120,000ft2 factory to
fabrics along with fillings, construction
facilitate production and meet the ever-
techniques and quilt designs to allow it to
growing demand for Deepsleep products
take the comfort levels of its mattresses to
and the company’s intended expansion
new levels, while maintaining quality and
goal.
durability.
Thanks to a constant programme
Last year, Deepsleep made good
of investment in up-to-date machine
progress in what it describes as a
technology that allows Deepsleep to meet
“challenging marketplace”. To maintain
today’s consumer demands, the company
its growth, it has met these challenges
is now poised to unveil innovative new
head on, adapting to offer continual
mattress, base and headboard designs for
consumer appeal.
2018, plus new PoS materials. Deepsleep Beds’ January Furniture Show
complete its representative coverage of all areas of the UK. To ensure customers
and Comfort In The Bedroom, which has
receive the best possible delivery service,
been achieved by researching new fabric
Deepsleep is placing an emphasis on
ideas and being bold enough to use them
higher stockholding, while at the same
in a tasteful way on base and headboard
time its truck fleet will continue to be
designs. According to the company,
upgraded and expanded to ensure that
these will make them appeal to younger
delivery service is maintained for all
generations while making the bed more of
existing customers, plus those customers
a personal statement or focal point.
in new areas.
SectionO.indd 236
Gilt-edge Windermere 3000
This year, the company plans to
debut will have an emphasis on Style
From the comfort perspective,
Memory Elite on Pall Mall foot-end padded base
T 01924 274465
21/12/2017 18:44
Shanka
DIRECT CONTAINERS FOB: $115 • WHOLESALE: £149 • OTHER COLOURS AVAILABLE
T: 01902 399764 E: sales@shankar.uk.com
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HALL 5 STAND G10 21/12/2017 19/12/2017 18:44 09:34
238 | JFS Preview Hall 5
CELEBRITY PUTS PLANS IN MOTION Bolstered by new staff and technology, Celebrity Motion Furniture (stand 5D40) plans to launch several fresh recliners and settees at this year’s show. Launching at the show is the new Somersby ZipSpeed range. A modern twist on the traditional recliner, the Somersby is adapted to suit today’s living. Recliner chairs are available in three sizes and a choice of five actions, and all the powered models are available with an option of a new advanced design handset, or a stylish power button with integrated USB charging point. The split three- and two-seat settees are ideal for those with access limitations, and with a choice of over 100 fabrics, accent scatter cushions and 30 leathers, there is plenty of opportunity to customise each suite to complement any interior. Ikon launched last year, as the demand for modern designs became greater than expected. At this year’s show, Celebrity is launching a variety of additional Ikon recliner designs – all available as riser recliners and suitable for VAT exemption where appropriate. Based on retailer feedback, the company has also developed competitively-priced matching fixed Ikon settees. With comfort key, and no compromise on design, the new Ikon Eclipse is an impressive combination of functionality and style. Celebrity employs over 180 staff – from those celebrating more than 25 years’ service to award-winning apprentices. Wayne Hollis took on the role as the company’s MD after the retirement of Ron Nicolson last year. Wayne started with Celebrity over 28 years ago on a Webs apprenticeship scheme, and has worked his way up the ladder ever since, gaining the relevant skills along the way. Through his extensive product knowledge and desire to
Ikon Eclipse
move the Celebrity offering forward, Wayne has developed new product under both the Celebrity and Ikon brands, introducing the latest trends and technologies relevant to the motion furniture market sector.
All Celebrity and Ikon upholstery is manufactured at Celebrity’s Nottinghamshire factory, and over recent months Wayne’s team has introduced new technology and equipment to run smoother and more efficient manufacturing processes, while investing heavily in product development. More recently, Ian Hayes joined Celebrity in the role of sales and marketing director. Ian has an extensive experience of working with independent customers, buying groups and regional groups, and has specialised in helping small- to medium-sized businesses understand their current market, customer needs, trends and developing strategic plans to move their businesses forward within the current climate. W celebrity-furniture.co.uk
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Celebrit
By
Introducing IKON A New And Exciting Range Of Luxury Recliners
VISIT OUR NEW SITE AT:
www.ikon-rotational.co.uk
To Find Out Mor T More e About The New IKON Range
4 Week
5 year Guarantee
Made in the UK
4 Week Delivery
Visit the Celebrity stand at the January Furniture Show 2018 Hall 5 Stand D40
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SectionO.indd 239 CelebrityMotionDec17.indd 1
By
Tel: +44(0)1623 440626
Tel: +44(0)1623 444896
info@celebrity-furniture.co.uk www.celebrity-furniture.co.uk
info@ikon-rotational.co.uk www.ikon-rotational.co.uk
21/12/2017 07/11/2017 18:44 08:54
240 | On Location
ON LOCATION:
Barker and Stonehouse, Guildford Barker and Stonehouse always manages to provide something ‘different’ for its customers – not only thanks to a diverse product range, but also by ensuring that the structure, design and layout of its stores surpass the expectations of anyone visiting an out-of-town retail outlet … Following the launch of its Hove store in April, Barker and Stonehouse continued its expansion into the South-east by opening its 11th bricks-and-mortar location – in Guildford, Surrey. Representing an investment of £10m, the store is located on the Ladymead Retail Park, on a site that was once home to the Guildford Fire Station.
“We look forward to becoming part of Guildford’s cultural landscape”
Offering 42,000ft2 of retail space across two floors, the store boasts dramatic architecture, plus imaginative room sets and visual displays fashioned from an array of Barker and Stonehouse’s furniture and accessories. As well as a selection of designer furniture ranges, the store houses renowned brands such as Timothy
Simple Form, living – Gino swivel chair, Genesis coffee table, and Livata corner group in brushed fabric
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Wylie corner sofa, Winnie side table and square coffee table, and Edward wooden floor lamp
Oulton, Ercol, Riva 1920 and Vi-Spring, as well as new names including Yask and Huutt.
Seascapes - Hancock large sideboard, bench and fixed-top dining table, plus Ashton dining chair and cement boat with sail
To successfully convey this product offer to today’s customers, Barker and Stonehouse has installed two interactive 82in screens, as well as two totems for perusing the retailer’s full homewares collection online. Visitors also have the chance to relax in the on-site Queensbury Coffee House. Store manager Ian Whiskin oversees a team of 24 at the store itself, while 10 additional jobs have been created at the retailer’s warehouse in nearby Crawley. “Surrey is the ideal location for Barker and Stonehouse,” comments MD James Barker. “Thanks to an already thriving community and a calendar of local events, we look forward to becoming part of Guildford’s cultural landscape.” As the UK’s largest retailer of
Address: Ladymead, Guildford, Surrey GU1 1DL Opened: 26th December, 2017 Footprint: 42,000ft2
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Seascapes - Pablo chair and Helix grey rug
Explorium - Shimla six-drawer chest and world globe on base
reclaimed furniture, Barker and Stonehouse is also mindful of its impact on the environment â&#x20AC;&#x201C; and its Guildford store is no exception, employing a mix of energy-saving lighting and thermal insulation that has been incorporated throughout the buildingâ&#x20AC;&#x2122;s construction. W barkerandstonehouse.co.uk
Explorium - Frontier two-door wardrobe, king bed and one-drawer bedside, plus antique brass task lamp
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OVER 250 PRODUCTS READY TO DROP SHIP WITHIN 24 HOURS FROM OUR UK BASED WAREHOUSE
A Brand New Furniture Range Offer the full Alphason furniture range to your customers without the associated storage and shipping challenges. • Full access to over 250 products available for next day delivery. • Offer a comprehensive range including TV Stands, home office furniture, TV brackets and occasional furniture. • Access to fantastic product and lifestyle imagery and specifications to help you sell more. • Superior quality products with dedicated quality control.
See us at: Hall 4 / A67 Over 30 Years of Design Heritage, Quality & Innovation www.alphasondesigns.com // 01279 501 111
SectionP.indd 243 ArmourHomeAlphasonJan18.indd 1
21/12/2017 12/12/2017 19:11 11:08
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06/11/2017 10:45
21/12/2017 19/12/2017 19:11 14:28
BEDS & BEDROOM
246
Over the course of 25 years, Alba Beds and Furniture
Athens, Alba Beds and Furniture’s most popular new model
(0208 595 4202, www.albabeds.co.uk) has positioned itself as a one-stop shop for UK furniture retailers. The company launched its 2017/18 brochure last summer, and has worked hard to develop new ranges while reinforcing its bestsellers from years gone by. Alba’s new upholstery division enables the company to provide customers with a truly bespoke service, offering everything from headboards to sofas, all manufactured in the UK in a variety of fabrics. The star of the show is its new upholstered bed, the Athens. Handmade in Alba’s factory in London, it comes with a curved, winged headboard, complete with diamantes and a raised footboard – all in a plush velvet fabric.
Alba has also added black, grey and walnut to the alreadysuccessful range of colours in its bedroom collection, and will grow the available options further this year – the company advises customers to look out for its new Chester range this spring. “We have seen a real shift towards the online market, and our direct home delivery service has really taken off,” comments a spokesperson. “With new foam-cutting machines at our disposal, we can now deliver mattresses in boxes direct to customers all over Helsinki
the country.”
Slumberland (marketing@
designs, the stylish collection
steinhoffukbeds.co.uk) has
has been well received by both
seen strong demand for its new
retailers and end customers,
Vintage Bed Collection since the
reports Slumberland.
range’s official launch at the NBF Bed Show in September.
sleep solutions at competitive
Drawing on the company’s
price points, the Vintage
heritage, yet still in line with
Bed Collection has delivered
its commitment to innovation,
impressive sales growth.
Slumberland reintroduced an
Platinum, from Slumberland’s Vintage Bed Collection
SectionP.indd 246
Offering customers high quality
The company’s customer-
updated version of the popular
focused approach of supporting
Seal Beds range in the form
its retail partners with a range of
of the Vintage Bed Collection.
sales and marketing initiatives
Boasting the latest sleep and
has helped Slumberland build a
comfort technologies, combined
strong store presence with both
with striking new mattress fabric
new and existing stockists.
EE
PoS for Slumberland’s Vintage Bed Collection
21/12/2017 19:11
MyersJa
p e le s ’s t h ig n t a e r p g e a le s d ’s n t a h e ig lu n a t v a l e a r n g io a t d p EExxcce eptional value an way you want. e . t h t n a d e w r u e v o li y e y d a w e h t d e r delive Made in Made in Made in the UK the UK the UK
5 Year 5 Year Guarantee 5 Y Year Guarantee Guarantee
www.myersbeds.co.uk www.myersbeds.co.uk www.myersbeds.co.uk SectionP.indd 2471 MyersJan18.indd
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248 | Beds & Bedroom
As it develops business in the hospitality sector, Hyder Living (01484 531000, enquiries@hyderint.com) is exhibiting for the
FR Bedroom
second time at Hotelympia (stand 2910), taking place from 5-8th March, where it will display a collection of bedsteads and mattresses for the hospitality and leisure industries. Showing the Natural Collection of premium natural filling mattresses, along with bedsteads made to last, the Yorkshire manufacturer will underline its capabilities in delivering bespoke solutions for a range of businesses, from small boutique B&Bs to large hotels and holiday parks. Nowhere is this more apparent than in the Natural Collection, Hyder’s custom mattress programme, which allows specifiers and hoteliers to specify fillings, pocket springs and stitching rows. The mattresses can even be branded. The supplier takes the same approach to its bedsteads, with fabric, wood, metal and paint options available.
The new FR Bedroom collection from Kettle Interiors (01536 444960, sales@kettleinteriorsagencies.com)celebrates the style of glamorous French chateau living with a grey limewash collection.
Balmoral
Launching at the January Furniture Show (stand 4D20), the new collection captures the growing trend for a classic French look – considered to be the new romantic bedroom style – and upholds the brand’s reputation for quality and value. Sales director Simon Ainge says: “The launch of the FR Bedroom collection comes after closely watching this trend develop. We believe the time is right to offer the style to retailers in a select range of popular items, and so are launching the FR Collection at the January Furniture Show.” Available for immediate delivery, the FR Bedroom Collection can be ordered in any combination and quantity as part of furniture orders through the supplier’s various packages.
One of Magniflex’s (www.magniflex.com/uk) most popular mattresses, the MagniStretch, which recently received an endorsement by the American Chiropractic Association, is now available in the UK. The MagniStretch mattress was developed in co-operation with a leading orthopaedic research team at Zaragoza University in Spain. Magniflex was given an exclusive patent for its technology, which gently stretches and elongates the spine during sleep to alleviate back and neck pain. The mattress technology uses the pressure exerted by the body to move the two sets of inclined foam sections in Sonama Oak
opposite directions. Combined with a focus on ventilation and breathability, the mattress features a heat-regulating fabric,
Central Furniture Manufacturing (www.
Outlast, which was designed for astronauts’ space suits.
centralfurnituremfg.co.uk) is a family-owned and operated wholesale furniture making company based in Birmingham. It is known in the industry for its designled ranges and handcrafted quality. The company’s affordable, customer-led pieces can be found online at top retailers and in stores and retail outlets across the country. Central Furniture designs and manufactures a wide range of quality bedroom and living room furniture from its factory in the heart of England. From modern contemporary designs to classic styles, Central Furniture offers looks to suit most tastes.
SectionP.indd 248
MagniStretch
21/12/2017 19:11
Hypnos
3348 H
VISIT US AT
IMM COLOGNE THE INTERNATIONAL INTERIORS SHOW STAND C060 15-21 JAN ’18
Handmade in
Britain with a
10-year guarantee
A W A R D W I N N I N G C O M E S A S S T A N D A R D
The pursuit of perfection – beautiful handcrafted pocket spring beds, with a Royal Seal of Approval and an unrivalled 10 year guarantee. Hypnos offers exquisitely tailored beds; sublime comfort; a choice of design options; a commitment to sustainability; a strong consumer brand and excellent support. Contact us to discover our NEW Collections including the Orthos Support Elite collection, the E-motion adjustable bed and the EasyStore™ drawer divan base.
T: +44 (0) 1844 348200 | E: sleep@hypnosbeds.com | www.hypnosbeds.com Follow us on
@hypnosbeds and
/hypnosbeds – be the first to see our latest news.
Hypnos is proud to be Carbon Neutral, complying with PAS 2060.
SectionP.indd 249 1 HypnosJan18.indd
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3348 Hypnos Furniture News Ad 210x297 aw.indd 1
08/12/2017 10:13
250 | Beds and Bedroom
EasyStore drawer divan base
WHERE INNOVATION MEETS NEW MARKETS Award-winning British bed manufacturer Hypnos – known for designing and producing innovative, stylish and comfortable products for the retail and hospitality sector – will present its luxury retail products for the first time at imm cologne, taking place from 15th-21st this month at Koelnmesse. This will be Hypnos’ first visit to imm
Group marketing director Chris Ward
which support the trend for spending
cologne/the International Interiors
says: “Hypnos is continually growing and
more time living and relaxing in
Show 2018, as the brand continues to
we are proud to see it becoming a bigger
the bedroom, the show provides an
step up its overseas growth. In Cologne,
brand year after year. As a result of this
opportunity for Hypnos to demonstrate
the company will build on the strong
growth, we are delighted to showcase
its innovations for helping customers
reputation it has earned in the UK to
our products and craftsmanship at imm
choose a bed suited to their needs.
promote a range of products solely
cologne/the International Interiors
designed for the international market.
Show. Exhibiting here will reinforce our
the team, visitors will be able to learn
commitment to international buyers by
more about the launch of Hypnos’
handmade beds in Buckinghamshire
showcasing products specifically for their
Affinity collection, which completes the
for more than 100 years, Royal Warrant
market with designs on a global scale.”
company’s comprehensive and exclusive
holder Hypnos is renowned as an expert
Visitors will find Hypnos on stand
offer. Comprising a variety of models, the
Having manufactured luxury
in handcrafted pocket-sprung mattresses and divans.
SectionP.indd 250
C060 in the Sleep Hall (9). With increased demand for products
As well as meeting key members of
range has been designed for customers who prefer a firmer level of comfort.
21/12/2017 19:11
Beds and Bedroom | 251
In addition to these dedicated mattress
sprung and upholstered base comes with
Hypnos is also one of only a handful of
ranges, Hypnos will present its latest
a spacious end drawer and a choice of
UK manufacturers to have been awarded
innovations (originally launched in the
corded or wireless controls.
the prestigious Manufacturing Guild
UK), including the generous EasyStore
Renowned for offering customers
Mark (MGM) accreditation.
drawer divan base. This provides the
bespoke, one-of-a-kind models, Hypnos
option for customers to create a unique
will also launch the style options
the story of the brand and its vision to an
storage solution for their bedroom,
presented at last year’s NBF show, which
international market, and explain how
thanks to an abundance of accessible
include a selection of new fabrics, leg and
Hypnos remains a family-run business,
space built in.
feet options and headboard designs.
with quality and service central to its
In addition, Hypnos has launched the
As the 2017/18 (and third-time) winner
The exhibition will help communicate
ethos.
E-motion and E-motion Plus adjustable
of the NBF Bed Manufacturer of the Year
beds, both of which feature pocket
award, Hypnos says that it is proud to
hotel groups, palaces and some of the
sprung mattresses. Demonstrating all
be the only global bed manufacturer to
finest homes around the world, this Royal
the advantages and comfort of being
have been awarded carbon neutral status
Warrant holder has already achieved
able to adjust and lift the torso and/or
for its UK factories, as well as achieving
a Queen’s Award for Enterprise for
legs to suit a customer’s everyday needs
FSC and PEFC certifications to confirm
International Trade in the 2017 Honours
– whether for reading, family time, or
that its timber is sourced from managed
list.
relaxation after a long day – the pocket-
forests.
W hypnosbeds.com
As a trusted supplier to well-known
E-motion
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X NEW DPS FURNITURE NEWS 8 DECEMBER.qxp_Layout 1 11/30/17 3:17 PM Page 1
OLYMPIA 1000 pocket springs. Micro quilted. Zonal construction contains 4cm Geltex. Sealy Smart Fibres and Adaptive.
MADISON 1000 pocket springs. Micro quilted euro cushion top. Zonal construction contains 4cm Geltex. Sealy Smart Fibres and Adaptive.
MEMORY SUPPORT PostureTech CS spring system. Micro quilted. Zonal construction contains memory foam. Sealy Smart Fibres and Adaptive.
SectionP.indd SealyJan18.indd2521
21/12/2017 19:11
ORTHO DELUXE PostureTech ZD spring system. Micro quilted. Zonal construction. Features Edge Guard. Sealy Smart Fibres and Adaptive.
LUXURY SUPPORT PostureTech CS spring system. Micro quilted pillow top. Zonal construction. Sealy Smart Fibre and Adaptive.
The new Premium, Performance and Ortho ranges complete the highly anticipated, re-imagined Posturepedic Collection. Featuring all new, state-of-the-art Posturepedic technology, the collection embodies style and finesse. With a combination of new innovations and freshly modified Sealy favourites, the models in the collection are available with vertical handles, a stunning border finish and multiple colourways.
www.sealy.co.uk To find out more about this innovative new collection, call the Sealy Sales Team on 016973 20342
SectionP.indd 253
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254 | Beds and Bedroom
Shakespeare Beds has invested in the latest machinery, enabling it to construct high quality mattresses and divans in greater number
SHAKESPEARE BEDS OFFERS SUPERIOR TREATMENT Shakespeare Beds has worked alongside Staingard UK and Sanitized of Switzerland, both longstanding pioneers in the treatment and maintenance of home furnishing fabrics, to develop a new range of unique, value-added sleep products. Staingard delivers a proven treatment
effectiveness against both MRSA and E.
that successfully inhibits staining to
coli, are dermatologically tested, Bluesign
offer retailers real opportunities for
mattresses caused by accidents such as
approved, and accepted for Oeko-Tex
upselling to customers looking for new,
drink, oil, make-up, urine and similar
Standard 100. Independent assessments,
unique and fully-certificated features
spillages.
conducted by Allergy UKâ&#x20AC;&#x2122;s science
that offer solid product and health
director on the Sanitized treatment,
benefits, meeting the high expectations
bonded fabric protection, each mattress
confirm its benefits, resulting in strong
of superior mattress comfort and support.
comes with a five-year care plan,
endorsement via this consumer body.
In addition to offering 200°C fully-
Staingard and Sanitized mattresses
There are also numerous benefits for
which can include cover for structural
owners of hotels, guest houses and B&Bs.
protection for divan beds if required.
According to the company, hospitality
Sanitized fabrics involve a treatment
providers using Staingard and Sanitized
process that dramatically disrupts the
mattresses will be able to extend the
food chain of house dust mites, resulting
replacement cycle of their mattress stock
in mattresses remaining dust mite-
and promote the positive message that
free. Sanitized inhibits the development
their bedrooms feature fresher, healthier
of moulds and odours, and reduces
mattresses that are free of stains and
the harmful side effects of dust mite
dust mite allergens.
allergens.
T 0121 764 4024
These Sanitized fabrics also provide
SectionP.indd 254
E orders@shakespearebeds.co.uk
21/12/2017 19:11
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SHAKESPEARE SHAKESPEAREBEDS BEDSLTD LTD
SHAKESPEARE BEDS LTD 154 154Wharfdale WharfdaleRoad, Road,Tyseley, Tyseley,Birmingham, Birmingham,B11 B112DG 2DG SHAKESPEARE BEDS LTD Tel: 764 706 154 Wharfdale Road, Tyseley, Birmingham, SHAKESPEARE BEDS LTDB11 2DG Tel:0121 0121 7644024 4024Fax: Fax:0121 0121 7068495 8495 154 Wharfdale Tyseley, Birmingham. B11 email: orders@shakespearebeds.co.uk Tel: 0121Road, 764 4024 Fax:orders@kozeesleep-beds.co.uk 0121 706 8495 154 Wharfdale Road, Tyseley, Birmingham. B112DG 2DG email: orders@shakespearebeds.co.uk orders@kozeesleep-beds.co.uk
SHAKESPEARE BEDS LTD
SectionP.indd 2551 KozeeJan18.indd
Wharfdale Road, Tyseley,orders@kozeesleep-beds.co.uk Birmingham. B11 2DG email:154 orders@shakespearebeds.co.uk Tel: Tel:0121 0121764 7644024 4024Fax: Fax:0121 0121706 7068495 8495 email: orders@shakespearebeds.co.uk orders@shakespearebeds.co.uk Tel: email: 0121 764 4024 Fax: 0121 706 8495
21/12/2017 01/12/2017 19:11 14:43
256 | Beds and Bedroom
Hybrid Regency
SEALY OFFERS NEW YEAR SLEEPING ADVICE Whilst the festive season may have been the perfect opportunity to indulge and fall out of a routine, all that merriment may now have an adverse effect on customers’ quality of sleep. Pair this with chilly New Year weather, which inevitably makes drifting off more difficult, and the result is a badlyrested nation … Sealy UK strives to give its customers the best night’s sleep
Take Sealy’s Smart Fibres and Tencel, for instance. The
possible - whatever the season - and has a number of tips to
combination of these fibres helps to keep the sleeping
pass on to your weary customers to aid the quality of their sleep.
environment cool and dry, optimising the absorption of
A common issue is that many individuals find the reduction of daylight hours difficult to accept, as it throws their body’s circadian rhythm out of its normal pace. To rectify this, Sealy
moisture, guaranteeing a pleasantly dry and bacteria-free sleeping area. Next is Geltex, a combination of elastic gel and air-permeable
suggests that retailers recommend that customers venture
foam that offers active breathability for the sleeper, meaning
outside regularly to maintain their vitamin D levels – even if the
that they are able to regulate their temperature in bed.
weather is dull, it will maintain these levels. A perfectly normal reaction to the cold weather is to load
Finally there is Sealy Adaptive Technology. This intelligent textile technology changes passive textiles into textiles capable
the bed with high tog duvets, blankets and throws in an
of responding dynamically to environmental changes such as
attempt to warm up. Whilst this may appear to cultivate a cosy
temperature and moisture levels.
environment, it can actually lead the body to overheat later in
Neil Robinson, sales and marketing director, says: “The New
the night – and if the mattress is not equipped to deal with this,
Year is one of the most important times of year to ensure a good
it could wake up the sleeper.
night’s sleep. A good sleep has so many positive benefits, from
A number of Sealy mattresses is designed with ingredients
improving your health and wellbeing to ensuring you are ready
that can help to regulate the sleeper’s temperature, a feature
and prepared for the busy year ahead.”
that is as useful in the winter as it is in the summer.
W sealy.co.uk
SectionP.indd 256
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AlbaJa
SectionP.indd 2571 AlbaJan17.indd
21/12/2017 12/12/2017 19:11 15:30
Silentnightâ&#x20AC;&#x2122;s new Signature Collection is the most comprehensive range yet, featuring the finest selection of beds and mattresses designed to offer something for everyone, with a choice for all budgets and comfort preferences.
SectionP.indd 258 - Signature SilentnightJan18_DPS.indd 1 - Aug.indd All Pages SN Furniture News
21/12/2017 19:11
Finding the perfect mattress is easy... We understand that a great nightâ&#x20AC;&#x2122;s sleep starts with choosing a mattress just right for you. Thats why, whatever type of sleeper you are, theres a bed perfect for you. Simply choose by firmness rating, support system or comfort filling to experience quality sleep at its finest.
F I R M N E S S R AT I N G Whether youâ&#x20AC;&#x2122;re a front, back or side sleeper, our firmness ratings will meet your needs.
SUPPORT SYSTEM A choice of innovative zoned support systems to suit all body types and weights.
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View the full range online at silentnight.co.uk/signature or call 01282 851111
SectionP.indd 259
21/12/2017 12/12/2017 19:11 11:54 23/08/2017 11:30
DINING
260
Extended Rochford dining table with new chairs
Wood Bros (01920 469241, www.
longest table at 2475cm – ideal for larger
woodbros.co.uk) has launched a new
gatherings.
dining group, The Rochford, which
The new dining chair (OC3190)
comprises an extending oak table and
is also a light chair, ideal for easy
accompanying upholstered chairs.
manoeuvrability. However it is also
The Rochford (OC3189) is a deceptively
comfortable, featuring additional lumbar
lightweight table that contains two
support in the seat and back pad. It
leaves, which are housed within the
features antiqued brass studding around
table. It features elegant tapered and
the back, which accentuates the delicate
turned legs, and is also the company’s
scroll tops.
Small Polish company Due (www.design-
Contemporary trends in interior design
due.com) designs and manufactures
– in which rustic and vintage elements
stylish handmade furniture from barrels
are combined with modern styles – have
and used wood.
inspired a characterful and eclectic
The company specialises in furniture
collection that combines this reclaimed
made from old oak wine barrels, giving
wood with materials including solid
the wood a new lease of life in the form
rock and glass. French-style touches –
of tables, storage units, chairs and more.
and even some Scandinavian – are also
The wood utilised has its own history – it
present.
is sourced from the old barns, houses
Rochford features elegant tapered and turned legs
Sh
Due is seeking UK stockists – anyone
and churches of Galicia in south-eastern
interested should visit the company’s
Poland and western Ukraine.
website to find out more.
Sho
Manhattan
SectionQ.indd 260
Solea
21/12/2017 18:58
Stroolm
Now moving recliners is as easy as putting your feet up Boost your recliner sales with new Recliner Glide Caps Heavy mechanisms make recliners hard to move and clean underneath. Dust accumulates. creating a breeding ground for asthma-causing dust mites Moving recliners is treacherous: the metal feet can dig in and rip carpets or scar wood/laminate flooring. Try lifting them and you risk injury. Stroolmount’s Recliner Glide Cups are the quick, easy and affordable solution. Made from PTFE (Teflon), they use the same principle stopping food sticking to a pan. A gentle push and they glide swan-like across the floor, without hurting customers’ backs, floors – or pockets with costly repairs. So now they can clean or rearrange their lounge as often as they want. They’re quick and simple to fit – you just peel the sticker and pop on the Recliner Glide Cup. That’s it. Fitting almost all with a 30mm or 40mm foot
So boost your sales ratio: put them on your showroom furniture. Our Furni-glides also helps furniture move easily over carpet and wood flooring. Purchase in bulk or packaged, self-adhesive or screw-in. See all Stroolmount’s furniture and flooring protection solutions:
www.stroolmount.co.uk
Showing 30mm Fixing
Showing 40mm Fixing
Selection of Furni-Glides Available
Stand A2 15-17TH July 2018
Stand M9 16-18TH September 2018
Hall 2 B12 22-25TH January 2018
www.stroolmount.co.uk • info@stroolmount.co.uk • Call: 01942 271271
SectionQ.indd 261 StroolmountJan18.indd 1
21/12/2017 12/12/2017 18:58 16:53
www.yotfc.eu
Harris Solid Seat
Howard Upholstered
Junior
Provence Rush
Delta
Dijon
Harrington Blue
Our bespoke range of fabrics, faux leathers and leathers for upholstery offers a breadth and quality that will cater to even the most demanding requirements.
All chairs available ITW, Oiled or Lacquered
ANY COLOUR UNDER THE RAINBOW, CHAIRS, TABLES, STOOLS ETC Find the perfect ďŹ t for your budget from our extensive range of tables and chairs. Prices on application.
212 Pedestal Extender Pine 107cm Round Centre Pedestal tableExtending to 147cm
Nordic Modern Oak
Shown with Bistro Cross Back chair / Available ITW or Finished Large selection of sizes and styles of table
Available from stock, not from a container! SectionQ.indd 262 YOTFC Advert 340.2.indd 1
21/12/2017 18:58
Seating solutions from Ye Olde Traditional
Farmhouse Carver painted
Farmhouse Slats
Stamford Upholstered
Amish Painted and Upholstered
Painted Nordic
Bar Back
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All chairs available ITW, Oiled or Lacquered We paint tables and chairs to the highest speciďŹ cation, in any imaginable colour.
Table top detail
Rustic Character Oak Table Available with painted bases, in Shaker, Amish and Farmhouse style legs Also available in solid oak, Shaker and Amish style legs
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Te l e p h o n e : 0 1 6 0 4 8 9 0 9 5 6 YOTFC ltd. 3 Roe Farm, Cogenhoe NN7 1NL Email: md@yotfc.co.uk or brd@yotfc.co.uk
SectionQ.indd 263
21/12/2017 18:58 12:50
264 | Dining
YOTFC (01604 890956, www.yotfc.eu) offers an extensive range of dining tables and chairs to suit every budget – all available from stock. All of YOTFC’s chairs are available raw, oiled, lacquered or painted, and a wide range of fabrics and leathers – plus an equally flexible polishing service – can be specified for bespoke orders.
Farmhouse Spindle
Nordic Blue Beech
Amish
Subscribe to Furniture News, the leading magazine for the UK furniture sector
THE
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AWARDS
The essential guide to the UK domestic furniture and furnishings trade
ntia The esse
I N 2 0 1 8 , TH E AWARD S RE TURN TO T H E J A N UARY F U R N I T U R E S HOW TO R EC OG N IS E ITS C H AM P ION SU P P LIER S
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informed Each monthly issue of Furniture News provides market news, insight, new products and its international scope is unsurpassed – it is recognised by the International Alliance of Furnishing Publications (IAFP) as the UK’s leading publication. Become an annual subscriber now!
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QP_DiningAdDec17.indd 1 SectionQ.indd 264
10/11/2017 09:39 21/12/2017 18:58
IAFP
Go global Are you looking to develop business overseas? The International Alliance of Furnishing Publications (IAFP) is a 20-yearold association comprising the leading trade publications â&#x20AC;&#x201C; based on editorial quality and circulation â&#x20AC;&#x201C; from 19 countries worldwide. Its aim is to assist its members, and their advertisers, to better communicate with foreign markets. When promoting or seeking information from abroad, the IAFP network is the one to trust. Furniture News has been the UK member publication since 2012, and has since helped its readers and advertisers reach high-quality foreign information, contacts and readership. Contact Samantha Horscroft on (+44)1424 776100 to find out more.
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SectionQ.indd IAFP.indd 1265
21/12/2017 18:58 22/08/2016 15:28
Central Furniture Manufacturing Ltd
C
For a Full Colour Brochure please call 0121 766 8110
Vogue Range
V
Sonoma oak and gloss white
W
Mulliner Works, 154 Bordesley Green Road, Birmingham, B8 1BY
M 1 B
Tel Fax Email Web
T F E W
: : : :
SectionQ.indd 266 1 CFMDec17_1.indd
0121 766 8110 0121 766 7450 info@centralfurnituremfg.co.uk www.centralfurnituremfg.co.uk
21/12/2017 23/11/2017 18:58 15:52
CFNDe
17 15:52
Central Furniture Manufacturing Ltd For a Full Colour Brochure please call 0121 766 8110
Vogue Range Walnut and gloss black Mulliner Works, 154 Bordesley Green Road, Birmingham, B8 1BY Tel Fax Email Web
: : : :
SectionQ.indd 267 1 CFNDec17_2.indd
0121 766 8110 0121 766 7450 info@centralfurnituremfg.co.uk www.centralfurnituremfg.co.uk
21/12/2017 23/11/2017 18:58 15:52
FURNISHER
268
Kettle Interiors (01536 444960, sales@ kettleinteriorsagencies.com) is launching a range of mirrors at the January Furniture Show (stand 4D20) this month, providing retailers with individually-boxed items that can be ordered as part of any delivery service from the company. Available in five styles, each in two sizes, Scala, from a new collection developed by Louis de Poortere in partnership with Romo
the collection covers ornate Baroque styles
Belgian luxury rug manufacturer Louis de Poortere (www.
to elegant Deco
louisdepoortere.com) has partnered with British design house
and Edwardian. Available in gold and silver finishes, with large
Romo – one of the fabric industry’s leading brands – to bring
frame designs also in a modern white, the mirrors are a new
to the market a capsule collection of flatweave and handtufted
venture for the brand, but one that complements its existing
rugs inspired by Romo’s trendsetting textile designs.
portfolio.
Romo is renowned for its library of classic and
Sales director Simon Ainge says: “We’ve long been looking
contemporary fabrics and wallcoverings. In an exclusive
for the right range of gilt mirrors, as it’s something our
collaboration, Louis de Poortere has translated a selection
retailers have often asked for. Of course, most of our dining
of Romo patterns into luxe-look rugs in colourways that
and bedroom ranges feature a matching style in oak, painted
are in tune with today’s interiors. The collection includes
or pine, but gilt-frame mirrors add a real sense of luxury
geometrics, tribal and subtle abstract patterns, presented as
to the home and are the perfect addition to our existing
hand-tufted 100% wool or wool-mix rugs with a deep pile
portfolio.”
for comfort, or flatweave rugs in soft cotton chenille that incorporate subtle colours and intricate textural details.
The new collection is available from Kettle Interiors for fast delivery in any combination or quantity.
Britannia Mirrors (020 8804 0392, www.britanniamirrorsltd. co.uk) has been established for 30 years, and remains a family-run business. Over the years, the company has acquired a reputation for supplying the trade with quality products and a high level of customer service. Britannia Mirrors offers one of the most comprehensive ranges of quality framed and unframed mirrors in the industry. Its collection extends from traditional and decorative gilt and silver-framed mirrors, over mantels, oval mirrors, shaped mirrors, minimalist, contemporary and modern designer mirrors, to solid wood mirrors, freestanding floor
Agra Grey, from Flair Rugs’ Eclectic collection, part of its new Luxmi range
and table top mirrors, and bathroom mirrors. As the majority of
demonstrate its versatility at Spring Fair (Hall 1, H22-F23),
Britannia Mirrors are
which is taking place at the Birmingham NEC from 4-8th
made in the company’s
February. There, the company will present its latest
factory in North London,
introductions and enduring favourites.
it has the capability to
Alongside selected additions to the Simplicity and Flair core
produce large and small
collection on show, visitors will see highlights from the new
runs of products to
Luxmi range, which features designs influenced by subjects
suit every requirement.
as diverse as Scandinavia’s passion for ethical living, the
Britannia Mirrors supplies
opulence of traditional Persian art, the ancient history of Cairo
national and independent
and even the Peruvian people’s love for the alpaca.
department stores,
SectionQ.indd 268
Flair Rugs (01457 850660, sales@flairrugs.com) will
products offered by
As part of the display of Luxmi styles at this year’s
furniture stores, glass
exhibition, Flair Rugs will also show the Inspired by V&A
and mirror shops, interior
capsule collection. In developing the range, Flair’s design
furnishers, pubs, clubs
team worked closely with the V&A to gain unique access to one
and hotels.
of the world’s most celebrated archives of pattern and design.
21/12/2017 18:58
Elstead
STAND OUT WITH BEAUTIFUL DECORATIVE LIGHTING STAND OUT WITH BEAUTIFUL DECORATIVE LIGHTING LIGHTING LIGHTING
TO PRE-ORDER OUR MASTER CATALOGUE CONTACT ELSTEAD LIGHTING TODAY TO PRE-ORDER OUR MASTER CATALOGUE CONTACT ELSTEAD LIGHTING TODAY enquiries@elsteadlighting.com • www.elsteadlighting.com • 01420 82377 • Elstead House, Mill Lane, Alton, Hampshire, GU34 2QJ enquiries@elsteadlighting.com • www.elsteadlighting.com • 01420 82377 • Elstead House, Mill Lane, Alton, Hampshire, GU34 2QJ SectionQ.indd 269 ElsteadLIghtingJan18.indd 1
21/12/2017 18:58 12:41
270 | Furnisher
FRESH FABRICS STAND OUT FROM THE CROWD Boyteks Tekstil is one of the largest suppliers of mattress ticking, upholstery fabric and carpet to the furniture manufacturing sector. Although still a young corporation, Boyteks has become one of the world’s
innovative and progressive principles. Behind this success is a customer-
most important manufacturers of
oriented approach. Boyteks Tekstil works
mattress ticking and upholstery fabrics,
closely in partnership with furniture
standing out from the crowd thanks to its
manufacturers to develop new ideas, and
campaigns, Boyteks also supports marketing activities as well as offering product support. Boyteks Tekstil strives to improve the lives of end-users too, emphasising
shaping the outcomes based on
flame-retardant and easy-clean
the customers’ needs.
properties, giving manufacturers the
Offering an extensive product
opportunity to further differentiate their
portfolio ranging from velvet
offer.
and nubuck fabric to office and
W boyteks.com
garden furniture upholstery fabrics, Boyteks attracts attention from various sectors, thanks to the variety and quality of the goods it offers. The typical approach of the fabric manufacturer is to tailor its products to its customers’ demands, rather than simply selling them existing lines. By presenting PoS and advertising materials that customers can use in their own advertising
SectionQ.indd 270
21/12/2017 18:59
SectionQ.indd 271
21/12/2017 18:59
272
TRADE SERVICES Lancashire Testing Services (LTS, 07701 298553, whalford@ltslab.co.uk), one of the newest UKAS-approved materials testing laboratories in the UK, has been set up to provide a high quality service to manufacturers and fabric suppliers capable of meeting modern-day requirements. With the use of state-of-the-art machinery, technology and well trained staff, LTS is one of the few labs able to test full-size mattresses and other larger products. All FR tests are filmed and, with the use of technology, the results can be sent with video links almost as soon as the tests are completed. This is enabling the fast turnaround of results, providing more information to customers, and ultimately ensuring more clarity to the process. In addition to the technical team, Will Halford has been recruited as head of sales to develop stronger customer relationships and support to customers across the UK. Peter Collings, head of operations, says: “We are striving to be one of the
Lancashire Testing Services’ HQ in Kearsley, Bolton
best laboratories in the country, working closely with our existing and new customers to meet their needs.”
Prem
Since 1979, stock clearance specialist Universal Consumer
damage to sensitive brands, and consequently maintaining an
Products (01952 840978, www.ucpuk.com) has purchased
orderly aftermarket.
standard customer returns, dormant stock, QC and QA
Universal Consumer Products is able to uplift on a basis to
rejects, ex-display and end-of-line products in volume
suit the customer’s needs, or can accept direct-from-customer
from superstores, major high street retailers, mail order,
return stock directly at its facility, with instant tracking and
manufacturers and importers, both at home and abroad.
without compromise. Not only does the company’s system
In this time, the company has built up a strong reputation, creating solutions for its clients that cause the least possible
free storage space, it also eases cash flow by means of instant payments.
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ADPJan18.indd 1 SectionQ.indd 272
01/12/2017 RichardsonJan18.indd 10:00 1
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SCFJ Full 834_p
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Premier supplier of furniture fixings and hardware
RUBIO MONOCOAT OIL PLUS 2C is a product of the newest generation which colours your wood and protects it in one layer. The combination of the oil (A) and the accelerator (B) guarantees a quick drying. Can also be applied as renovation and maintenance oil on surfaces which are treated with RMC Oil. SPECIFIC FEATURES: • Colours and protects in 1 layer • 40 standard colours that can be blended for unlimited possibilities
are w d r a h d n a gsfixings n i x fi e Premier supplier of furniture and hardware r u t i n Drawer Runners r u f f o r e pli p u s r e Furniture Fittings i m For a copy of e Pr
• Enhances the natural look and feel of the wood
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SOFT CLOSE MAGNETIC CATCH THE “QUIET MAGNETIC CATCH” This patent pending catch is specifically designed for high quality inset cabinetry & furniture, but will work well in any situation that you usecatalogue ourwould new a standard magnetic catch.
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• Does not contain any water or solvents • Easy to maintain
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• Durable protection Handles & Knobs Designed uniquely for SCF Hardware for use on traditional Cabinetry Architectural Ironmongery • Minimal use: 30 - 50 m2/L and doors. The magnetic catch allows for soft closing of butt hinged 01202 857140 Kitchen Hardware doors yet at the same time is easy to open. The two powerful neodymium • Can be applied to all wood or go to our Drawer Runners magnets exert sufficient force to pull in even mildly types, furniture as well as floors Wood Carvings & Turnings warped doors and even prevent warpage. website (solid wood, veneer, MDF, ...) Furniture Fittings For a copy of • Very wear-resistant our new catalogue Hinges 5 different finishes: • Water-resistant, ideal for kitchens White oak please call us on and bathrooms Handles & Knobs Cherry Walnut • Heat-resistant 01202 857140 Kitchen Hardware Maple • Very fast curing: 80% in 2 days or go to our Mahogany Wood Carvings & Turnings www.scfhardware.co.uk • A short ‘dry’ maintenance website
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274 | Trade Services
Lectra (www.lectra.com), a world leader in integrated technology solutions dedicated to those industries using fabrics, leather, technical textiles and composite materials, brought together 140 participants – including furniture executives from 18 countries – to its technology centre in Bordeaux in November to explore how digitalisation is shaping consumer expectations and transforming upholstered furniture manufacturing. The two-day event focused on the forward-thinking ideas and digital technologies available to furniture manufacturers grappling with demand for customised furnishings, fast delivery and an omnichannel shopping
operate – business models, strategy,
for example, could serve as a good
experience.
management models, etc – if they want
benchmark.”
Lectra’s aim in hosting the event
to succeed in an increasingly digital
Céline Choussy Bedouet, Lectra’s chief
was to offer fresh insights on Industry
world in time,” commented Li Donglai,
marketing and communications officer,
4.0 technologies such as the cloud,
president of Kuka.
concluded: “The journey towards a fully
the Industrial Internet of Things, data analytics, and cutting room innovations.
Christian Tomadini, COO of Moroso,
Industry 4.0 future will be a long one,
said: “Supply chains will have to
but it must start now. Lectra’s goal is
change significantly. The furniture
to empower our customers with the
their digital transformation shared their
industry has to put itself on the same
technology, ideas and support they need
experiences with those in attendance.
level, technologically speaking, as
to thrive in the new industrial era.”
“Companies should rethink the way they
other sectors. The automobile industry,
W lectra.com
Companies that have already begun
InsertCoJan18.indd 1 SectionQ.indd 274
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Trade Services | 277
An industry-leading line of transport vehicles is continually in development at Trucksmith
GANDER & WHITE FINDS TRUCKSMITH “INDISPENSABLE” Gander & White Shipping, one of the premier providers of shipping services to art dealers, private collectors and museums around the world, has completed 10 years with the Trucksmith LoLoader as its preferred 3.5t van of choice …
Michael McGrellis, transport manager at Gander & White, believes that Trucksmith’s LoLoader has made running the business more effective. “Back in 2007, we as a company were looking for a vehicle that would encompass all the practical features we needed to increase the efficiency of our London collection and delivery service,” he says. “We trialed the LoLoader – and, quite frankly, have not looked back. “Trucksmith modify the body to our precise requirements, and with the spacious body, excellent payload, and – most importantly – low-loading clearance, the vehicle has become simply indispensable to our fleet. I currently
Trucksmith’s Gander &
have two more in build, so I think that
White-branded LoLoader
speaks volumes for the lasting suitability of the vehicle.” who are focused on the build of the
are prompt to assist,” he confirms. “We
manager at Trucksmith, says that
LoLoader, with a sales team that really
have even called on Trucksmith to carry
meeting the long-term needs of
puts the customer first,” he says.
out repairs following accidental damage
Simon Partridge, executive sales
customers like Gander & White Shipping are key to Trucksmith’s success. “We have a team of over 100 people
SectionR.indd 277
Michael agrees. “After-sales service
to our vehicles, and the build quality is
is also a huge part of any procurement
carried through to those repairs 100%.”
decision, and the guys at Trucksmith
W trucksmith.com
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278 | Trade Services
Today, the Lynch Sales Company (07974
to achieve 20-30% of a store’s annual
& Batchellor, Leekes, Glasswells and
209761, www.lynchsales.com) continues
volume in just 30 selling days.
Stollers, and has helped them achieve
the tradition begun by its founder
Through these specialist plans, Lynch
their business objectives – be that to
in 1914, when Lynch Sales Company
helps clients in the US, Ireland, Cyprus,
clear redundant stock, reposition a store,
pioneered the concept of promotional
Canada and the UK generate impressive
consolidate or refurbish, Lynch offers a
sales to generate cash, expand or change
in-store traffic and millions of pounds
plan which will help take the business
location, remodel stores, or update
in sales.
wherever it needs to go.
inventory.
Lynch has worked with some of the
Lynch Sales Company’s copyrighted Sale Plans are strategically designed
The company is exhibiting at the
nation’s finest retailers, including
January Furniture Show this month, on
House of Fraser, Beales, Collingwood
stand 2B56.
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280 | Trade Services
Springcore
FILLING GOOD According to Fibreline, 2017 saw a dramatic increase in demand for Encore cushions, as an increasing number of retailers recognised the advantages and demanded cushions containing Encore for their ranges – so much so, that Fibreline had to install new CNC machines and take on extra staff to cope with demand … Since its launch in 2010, Encore has gone
comprises small pocket springs, inserted
from strength to strength. The cushion
into a shaped foam core.
range is known for retaining its casual
For the first time, a sprung foam
that offered by its competitors. Over the last 15 years Fibreline has positioned itself as a one-stop shop for
look over time, and its resistance to
cushion can now be made in almost any
upholstery manufacturers’ every filling
sagging, along with easier maintenance,
shape or size, conferring a significant
requirement, with high quality foam,
has given retailers confidence in the
advantage over conventional spring
fibre and feather cushion products all
performance of fibre and feather –
cushions. Encore Fibre has been
made on one site and delivered via one
and now springs – in seat cushion
awarded the FIRA Gold seal of approval,
vehicle.
applications.
outperforming all other fibre cushions in
The Encore Fibre cushion looks and feels like fibre, but has the recovery
FIRA tests.
With increasing demand for valueadded products such as the Encore
As well as the standard Encore range,
cushion range, and ever-shortening
properties of foam, while Encore
Fibreline has developed a number of
lead times, Fibreline believes that in-
Feather is a cushion that looks and feels
unique combination cushions for various
house control of sewn case production is
like feather but also has the recovery
manufacturers.
essential for meeting customer demand.
performance of foam. The latest addition
This gives the manufacturer a very
to the encore range is Springcore, which
personal cushion feel that is different to
Encore Feather
SectionR.indd 280
T 01535 606846 W encorecushion.co.uk
Encore Fibre
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282 | Trade Services
CE MARKING – A RETAIL PERSPECTIVE In July 2017, updates to the European Machinery Directive 2006/42/EC came into force which directly impacted the CE Marking of electrically-actuated domestic furniture. We asked Bruce Lovell, consultant at FIRA International and author of a recent guide to the regulation, to take a retail perspective on this impact … The most notable change to the guidance
Although CE marking was introduced
the instructions must avoid specialist
document associated with the European
in the early 1990s, and despite the July
terminology, and include the following
Machinery Directive was the clarification
2017 guidance updates, there’s still a lack
information:
to domestic furniture that incorporates
of understanding on responsibilities and
usiness name and full address of the •B
electric motors.
compliance.
Prior to July 2017 it’s fair to say that
Furniture manufacturers need to
manufacturer •D esignation of the product as marked
the wording around what constituted
ensure that their furniture products
‘domestic furniture’ was somewhat
comply with the applicable EU
ambiguous, with most manufacturers
Directives for CE marking (in essence,
document setting out the contents
considering their products to be domestic
a CE Mark is the declaration from the
of the EC Declaration of Conformity,
appliances, and therefore excluded from
manufacturer indicating that the product
the Machinery Directive.
has undergone all necessary evaluation
• General description of the product
procedures and meets the essential
•D rawings, diagrams, descriptions and
Now there’s no doubt as to what’s
on the product itself •E C Declaration of Conformity, or a
showing the particulars of the product
included – electrically actuated
requirements of the applicable CE
explanations necessary for the use,
motorised domestic furniture such as
marking directives).
maintenance and repair of the product
recliner chairs, rise/recliner chairs,
However purchasers, specifiers,
electrically adjustable beds, height
importers and distributors must
adjustable worksurfaces, TV beds,
understand their responsibilities when
motorised kitchen furniture and other
placing an electrically actuated product
electrically actuated furniture have been
on the market. If not, they could be
confirmed to fall within the scope of the
leaving their organisation open to
directive.
possible prosecution. All manufacturers of electrically actuated furniture for the domestic market will have a ‘technical file’
product •W arnings concerning ways in which the product must not be used •A ssembly, installation and connection instructions • I nstructions for the putting into service and use of the product • I nformation about the residual risks
available as instructed under the
that remain despite the inherent safe
regulations.
design measures, safeguarding and
Only relevant authorities have the right to demand to inspect this file. Whilst a retailer can request to see a copy, it is not mandatory for the manufacturer to share this.
complementary protective measures adopted • Instructions on the protective measures to be taken by the user • Conditions in which the product meets
The EU Directive states that the
the requirement of stability during use
manufacturer’s instructions must
• Operating method to be followed in the
accompany the furniture until it reaches the user, with health and safety-related
event of accident or breakdown • Description of the adjustment and
instructions supplied in the official EU
maintenance operations that should
language or languages of the member
be carried out by the user and the
Bruce is hosting a course entitled CE
state in which it is placed on the market
preventive maintenance measures that
Marking Electrically Actuated Furniture
– this is one to be aware of if you retail
for the Domestic Market on 30th
across borders.
January – for further details go to www.fira.co.uk/training.
SectionR.indd 282
and for checking its correct functioning •D escription of the intended use of the
Furthermore, as the domestic furniture is intended for the general public,
should be observed • Specifications of the spare parts to be used. W fira.co.uk
21/12/2017 18:54
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21/12/2017 18/12/2017 18:54 15:54
284 | Trade Services
New MattressTek machines on their way to the customer
MACHINERY START-UP TAKES OFF From a standing start just nine months ago, MattressTek has moved fast to establish itself as a machinery manufacturer fit for the UK bedding industry. The company is poised for further growth as it enters 2018, driven by an expanding portfolio and a desire to match the best its international competitors can offer … MattressTek was founded in March
its purpose-built premises in Altham,
MattressTek’s proposition an attractive
last year by Shaun Peel and Michael
Lancashire by 8000ft2.
one for British mattress manufacturers
Birtwistle, who between them boast over
Current products include tape edge
large and small. The company’s ability
machines, tufting machines and
to offer factory-based servicing means
conveyors, plus a handlemaking machine.
faster turnaround on each project, while
in-house manufacturing facilities
It recently added a handle/label attaching
its UK location allows it to develop
and the latest technologies, it has
machine to its roster, which utilises a
solutions in close co-operation with
quickly developed and built a range of
sewing head from Brother, one of the
customers, listening to their needs and
mattressmaking machinery that promises
world’s leading manufacturers of sewing
reacting quickly, while offering extensive
to boost users’ productivity, profitability
machines.
support and technical expertise.
30 years of industry experience. Through a combination of advanced
and compliance – and much more is on the way. “We’re a mixture of designers,
Not content to stop there, MattressTek
six-figure contract for a machinery range
mattressmaking machinery including
that had to be built in just seven weeks.
engineers and problem solvers who love
border, panel cutting and slitting
what we do, and we take great pride in
machines.
our ability to deliver integrated solutions
Indeed, MattressTek recently took on a
is developing a full portfolio of
As it does so, the company exerts
“It’s our aim to develop a reputation for developing and manufacturing leading-edge technology to rival
for the mattress machinery industry,”
full control over every aspect of the
existing worldwide mattress industry
the directors comment.
development process, from machine
specialists,” say the directors. Given its
The pair’s creative and industrious
design to testing and PDI, and its team of
rapid progress over its short lifespan to
approach has seen MattressTek expand
CAD designers uses the latest Solidworks
date, MattressTek stands a good chance
with alacrity, doubling the number of
software to create innovative and reliable
of doing so.
staff in its drawing office and increasing
machines.
T 01282 479922
the production and assembly area at
SectionR.indd 284
It is this level of control that makes
W mattresstek.co.uk
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Mattress
SectionR.indd 285 MattressTekJan18.indd 1
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286 | Trade Services
NAVIGATING THE COMPLEXITIES OF FIRE PERFORMANCE COMPLIANCE This month sees the launch of the Furniture Industry Research Association’s (FIRA) new Compliance Scheme for the Fire Performance of Upholstered Furniture, in partnership with Hertfordshire Trading Standards. Furniture News asked Suzie Radcliffe-Hart, technical manager at FIRA International, to outline the scheme, and to explain why there’s a need for it across the furniture industry. The seeds of FIRA’s Compliance Scheme
• In 2011-2012 Operation Chair,
for the Fire Performance of Upholstered
undertaken by Enfield Trading Standards
Furniture were sown as far back as 2014,
and Brent & Harrow Trading Standards,
in response to a series of high profile
found an 84% flammability failure rate
media and enforcement investigations,
from 19 samples. Operation Chair 2,
which culminated in the BBC’s Fake
carried out across London, inspected
Britain programme.
60 business units, with 57% recorded
In order to support the furniture
non-compliances and 62% recorded
supply chain, the research association
flammability failures. Both operations
began to look at how a fire performance
resulted in successful prosecutions and
compliance scheme would look – and,
product recalls
more importantly, what wider support
• In 2013 West Yorkshire Trading
Suzie Radcliffe-Hart
the scheme could offer through a
Standards, in conjunction with North
partnership with an enforcement body
Yorkshire, prosecuted a furniture
the industry, offering companies
such as Trading Standards.
franchise for flammability failures on
credibility by being part of an industry
sofas and mattresses. The fine was
and Trading Standards-recognised
£17,000
scheme. Companies also benefit from
The result is the FIRA Compliance Scheme, which is aimed primarily at manufacturers of upholstered furniture.
• In 2011 Rhondda Cynon Taf Trading
Assured Advice, ensuring consistency of
This upholstery focus ensures the
Standards purchased four items of
interpretation on how compliance with
scheme complements existing industry
upholstered furniture for flammability
the FFFSR can be achieved.
schemes available for garden and
testing. All failed the Schedule 5
outdoor furniture (via the Leisure and
match test and a further 16 items were
to support the industry through a
Outdoor Furniture Association) and beds
suspended from sale. Formal action was
recognised fire performance due diligence
and mattresses (via the National Bed
taken against three traders due to issues
system covering the following:
Federation).
with traceability.
Furthermore, the scheme aims
• Control of raw materials used in production
Checks and prosecutions do happen
Supporting the industry
• Evidence of traceability of materials throughout the whole production process
The Furniture & Furnishings (Fire)
The fact that some manufacturers and
(Safety) Regulations 1988 (as amended)
retailers continue to fall foul of the FFFSR
(FFFSR) continue to be enforced
led FIRA to create their Compliance
number relates to materials used in
by Trading Standards. Despite the
Scheme for the Fire Performance of
production
regulations being in force for 30 years,
Upholstered Furniture.
prosecutions do still happen. Recent investigations and prosecutions include: • Birmingham Trading Standards
The main objectives of the compliance
• Demonstration of how the final batch
• Evidence of a sampling and testing programme intended to monitor and
scheme are to reassure customers –
measure ongoing compliance of those
including retailers, consumers and
products placed on the UK market • Evidence of testing carried out (test
inspections of upholstered furniture
specifiers – that the manufacturer,
retailers in 2013 found significant
upholsterer or similar organisation has
reports) to show the materials comply
problems with safety and product
been subject to an independent audit and
with the requirements of the FFFSR
traceability
can demonstrate suitable due diligence
• Northamptonshire Trading Standards found a 70% non-compliance rate with the FFFSR over a three-year period
SectionR.indd 286
systems that would comply with the intent of the FFFSR. This encourages good practice across
• Evidence of an effective product crisis procedure • Evidence of a corrective action procedure.
21/12/2017 18:54
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288 | Trade Services
The above requirements have been
on the debate on whether the FFFSR are
chosen specifically to enable companies
still effective, given that they’ve been in
within the compliance scheme to show
force for 30 years and much has changed
they have the due diligence systems in
within the industry during that period.
place to support ongoing compliance with
In 2009 the Greenstreet Berman report
the FFFSR.
into the effectiveness of the FFFSR
All this supports companies in the
looked at data from the Department of
event of an issue which may result in an
Communities and Local Government. It
investigation or product recall.
concluded that dwelling fires and deaths in the UK rose throughout the 1960s and
How does the scheme work?
1970s, peaking at 865 deaths in 1979.
Although developed by the Furniture
Whilst fires peaked at 64,500 in 1988, a
Industry Research Association,
large proportion of these involved foam-
the management and execution of
filled furniture.
the scheme is undertaken by FIRA
It is estimated that from 2002-2007
International, the commercial partner of
alone the FFFSR have saved 54 lives per
the research association.
year, alongside preventing 780 injuries
Following an initial application to
and 1065 fires.
join the scheme, FIRA International will request details of manufacturing
Do the FFFSR have a future?
site(s), location(s) and any additional
Over the past few years there have been
sub-contractor information. This will
calls to modernise, amend or even revoke
then determine the proposed structure
the FFFSR. Following the findings of the
of the initial audit, and whether this
Greenstreet Berman report, a revision to
needs to be extended to include any
the FFFSR is considered by many across
third parties if they have an impact or
the industry to be the most appropriate
influence on traceability of manufacture
course of action, and proposals on change
or compliance.
have already been put forward.
During the audit, if any non-
In July 2017 the British Furniture
conformities are identified, these will be
Confederation announced its intention
classified as either major or minor. The
to kickstart the stalled review of the
applicant will then have four weeks in
FFFSR, going so far as putting forward
which to resolve any non-conformities
a document proposing updates based on
raised. After successful completion of the
industry-wide consultation. authorities’ interpretations of laws and
The BFC has called for updated
audit, or following rectification of
policies. This means that Assured Advice
regulations reflecting modern materials
non-conformities, the applicant will be
given as part of the scheme may then be
and manufacturing processes, ironing
confirmed as a Certified Company under
relied upon in the event of a difference in
out unclear elements within current
the requirements of the Compliance
interpretation of the FFFSR specifically,
legislation, which protects consumers
Scheme.
and will be respected by other regulatory
from fire, health and environmental
enforcement bodies throughout England,
issues.
The organisation will be listed on www.fira.co.uk/compliance and eligible companies will be able to benefit from
Scotland, Wales and Northern Ireland. This prevents inconsistent
In developing this new compliance scheme, FIRA aims to ensure it is
Assured Advice from Hertfordshire
interpretation of the FFFSR – although it
adaptable to the changing needs of the
Trading Standards.
should be noted that the Assured Advice
industry, so should any of the proposed
element is not available to companies
amendments come into force, certified
based outside of the UK.
companies would be supported in
The certificate will be valid for a period of two years, during which time a further audit will be carried out – usually after 12 months – to ensure ongoing compliance.
Eligible certified companies will be able to ask for advice across any
adoption of, and compliance with, any new requirements.
section of the FFFSR in relation to their Trading Standards Assured Advice
business. To help best practice, FIRA
To further support the industry through
will (anonymously) publish all assured
the compliance scheme, the research
advice, which may flag issues for other
For further details on FIRA’s
association has entered into a Primary
certified companies, or reassure them
Compliance Scheme for the Fire
Authority Co-ordinated Partnership with
that they are compliant.
Performance of Upholstered Furniture go to www.fira.co.uk/compliance or
Hertfordshire Trading Standards, which includes the provision of Assured Advice. Assured Advice aims to combat any discrepancies between different local
SectionR.indd 288
Are the FFFSR still effective?
contact FIRA International via
We can’t talk about a fire performance
info@fira.co.uk or call 01438 777700.
compliance scheme without touching
21/12/2017 18:54
289
Relocation Sale
Refurbishment Sale
Retirement Sale
Store Closing Sale
Inventory Reduction Sale
Re-Merchandising Sale
26 July 2017 • Farley’s Ramsgate
22nd February 2017 • Collingwood Batchellor Horsham
29th March 2017 • Ogilvies Inverness
29th March 2017 • T P Hughes Tenby
26th September 2017 • Maitland’s Fraserburgh
20th September 2017 • Richard Cook Falmouth
LYNCH SALES COMPANY Established 1914
Call 07974 209761 or visit www.LynchSales.co.uk
Located in Hall 2 – B56
Copyright 2017 Lynch Brothers Licensing Corporation
DanielLynchJan18.indd 1
07/12/2017 17:05
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290 | Trade Services
THE VOICE OF AN INDUSTRY As its name suggests, the British Furniture Confederation (BFC) is an alliance of furniture trade associations which come together to discuss what’s taking place in the industry – specifically in the context of lobbying on behalf of the industry in Whitehall, Parliament and Europe. As the association plans its approach for 2018, Furniture News takes a closer look at its background and activities … The BFC’s mission is “to sustain a
the Leisure and Outdoor Furniture
the services of a specialist political
strong and influential dialogue with
Association (LOFA); and The Furniture
consultancy - Brevia – which acts as
Government, ensuring that its policies
Makers’ Company.
secretary to the APPFIG and assists
support a thriving UK furniture industry”. The group was formed in 2006/7 in
Those associations’ directors are
the BFC in arranging meetings with
all directors of the BFC and sit on its
Government ministers, opposition
executive board. The Furniture Makers
spokespersons and others.
response to a clear message from what
Company provides an impartial chairman
was then the Department of Trade &
– currently its former master Jonathan
What does the BFC do?
Industry (DTI – now the Department for
Hindle, MD of KI Group. There are also
Over the years, the BFC has raised many
Business, Energy and Industrial Strategy)
ties with the Association of Master
industry issues with government, both in
that it wanted to deal with fewer trade
Upholsterers and Soft Furnishers
London and in Brussels. Questions have
organisations – or only with a lead
(AMUSF) and Anti-Copying In Design
been asked in the House of Commons,
organisation for each sector.
(ACID).
letters to ministers written, meetings
It therefore made sense for the
At roughly the same time as the
with ministers attended, petitions
furniture industry associations to get
BFC’s founding – and at the instigation
presented to Number 10, and events held
together, identify matters of common
of the confederation - the All Party
and attended – including, in 2012, a
interest and to make representations to
Parliamentary Furniture Industry
week-long exhibition of British furniture
and inform UK and EU governments on
Group (APPFIG) was formed within the
in the Houses of Parliament, seen by
behalf of the UK furniture industry.
Government. Since 2010, it has been
many hundreds of MPs, peers and civil
chaired by Stephen McPartland, MP
servants.
The BFC members are: the British Contract Furnishing Association (BCFA);
for Stevenage. The two work closely
the National Bed Federation (NBF);
together on issues, the APPFIG providing
manifesto, which clearly identified
the British Furniture Manufacturers
much-needed access to the heart of
the organisation’s key objectives, and
Association (BFM); the Furniture
Government.
was based on responses to a survey of
Industry Research Association (FIRA);
In addition, the BFC employs
In 2016, the BFC produced its first
each trade association’s members. The survey focused on the likely impact on the industry resulting from the Brexit process, and many issues came to light – including the reliance on skilled labour from overseas, and how Brexit might affect design law and standards. The manifesto highlights four key areas on which the BFC has pledged to actively campaign: skills and apprenticeships; trade and exports; flammability; and environment and the circular economy. The BFC board meets around four times a year and agrees a programme of action at each meeting. To give a flavour
The BFC executive board with Steve McPartland MP, in March 2016
SectionR.indd 290
of how this pans out, here is a summary of some of the activities of the past year:
21/12/2017 18:54
Trade Services | 291
British furniture on display at the Houses of Parliament
* The APPFIG AGM was held at
circular economy, and there has been
* The 2017 meeting and AGM of the
Westminster in October 2016. This also
greater involvement in applicable
APPFIG - which needed to be reformed
provided an opportunity for senior
consultations and standards associated
subsequent to the 2016 General Election
industry executives to learn from Greg
with these important business functions.
- took place in September at the House
Hands MP, Minister of State for Trade
In particular, the BFC has kept itself
of Commons, and was well attended by
and Investment, about the Government’s
informed on European lobbying for
industry leaders, trading standards and
commitment to increasing the UK’s
the removal of flame retardants from
MPs.
exports to £1t by 2020.
furniture.
Speakers included Lord Toby Harris, chairman of the National Trading
* Considerable technical and political
* Representations to Government were
Standards Board, and Erica Sheward
effort was invested in the progression
made due to industry concerns about the
from the Regulatory Delivery team at
of the re-write of the Furniture and
impact that the latest education policies
BEIS, which oversees Primary Authority
Furnishings Fire Safety Regulations
would have on the availability of design
Partnerships with regional trading
(FFFSR). In the light of continued
and technology qualifications, which are
standards authorities.
procrastination from BEIS and
the cornerstones for many who would
Government, the BFC, after consultation
wish to progress a career in furniture
facing both industry and enforcers in
with a large number of key stakeholders,
manufacturing.
fighting back against a rising tide of
submitted its own workable version of
They addressed some of the issues
rogue traders – particularly the new
the regulations in the summer of 2017. A
* A detailed response was submitted
challenges presented by ecommerce –
response has still not been received.
to the Government’s Green Paper
and described the benefits of working
consultation on Building our Industrial
together through direct and co-ordinated
Strategy.
Primary Authority Partnerships.
* A meeting was held with BEIS officials to communicate the findings of the above consultations.
* The industry formed FIESTA – the
As we enter 2018, the BFC is preparing
Furnishing Industry Education Skills and
a new survey of its associations’
* There was a continued push for greater
Training Alliance - and the BFC agreed
members to update its view on key issues
clarity of export support and TAP funding
to support this organisation at a political
of concern. The results will be used to
through meetings and representations
level.
update the BFC’s manifesto and inform
with UKTI and the Trade Alliance.
specific actions to be taken on its pledges. * A quick response to concerns about
* A watching brief has been maintained
shattering glass in furniture was
on sustainability, end-of-life and the
published in response to media scares.
SectionR.indd 291
A busy year is anticipated! W britishfurnitureconfederation.org.uk
21/12/2017 18:54
292 | Designer
Heimtextil 2018 – taking place from 9-12th this month at Messe Frankfurt – is the world’s leading trade fair for home and contract textiles, and is set to present more furnishing and upholstery fabrics than ever. As well as an engaging exhibit looking at the ramifications of urban living for the future of design, London trends consultant FranklinTill will curate five design and colour pavilions to identify and bring to life the colours, materials and interior trends informing the textiles and interior spaces of 2018/19 …
Future fabrics Adapt + Assemble Nomadic lifestyles and modular homes demand furnishings and fabrics made with movement in mind – flexible, modular designs, joints and construction methods selected for simple assembly, and fabrics that can be packed away for travel and transport. Aesthetically, this translates into: geometric, linear forms and graphic patterns brought to life in 3D; mono-material panels in contrasting colours; domestic fixtures and fittings inspired by industrial and commercial products; utilitarian materials; and textile flat-colour lattice, grid and dot-matrix patterns created by print, jacquard and digital fabrication technologies such as laser cutting and 3D printing.
Perfect Imperfection With the craft renaissance comes a renewed appreciation for imperfection as a signifier of value and provenance. As a reaction against the uniformity of massproduction, traditional making techniques are being revived, with Lifestyle renders by Six N.Five, swatch photography by Victoria Ling. Heimtextil will take place at Messe Frankfurt from 9-12th this month. W franklintill.com W heimtextil-theme-park.com
SectionS.indd 292
marks of imperfection enhancing the character and narrative behind the finished product. By bearing the signs of their making or the idiosyncrasies of their material, each piece is unpredictable and unique.
21/12/2017 18:16
Designer | 293
Relax/Recharge
Soft Minimal
Colour has the power to steer
As space limitations prompt the
emotions, calming or energising,
need for more adaptable living
angering or subduing. In the non-
spaces, functionality, longevity and
stop, over-stimulated world of
adaptability are becoming more
the city, designers are drawing on
important to interior designs and
chromatherapy to create spaces
products. Consumers pare down
intended to restore balance. In
their environments and declutter
an inversion of popular belief,
their homes to create more flexible
red tones have been shown to
spaces and personal expressions of
encourage relaxation, whereas blues
identity.
stimulate the brain â&#x20AC;&#x201C; and designers
Intelligent material combinations
are exploiting these effects with
can easily be moved from space to
immersive spaces saturated with
space, not fixed in time or place
single hues in multiple tones within
by unnecessary decorative detail.
these spectrums.
Simple, elegant and well designed,
Created by up- and-coming
such pieces are made not to be
design trio The Unknown Collective,
discarded at the turn of a new
Heimtextilâ&#x20AC;&#x2122;s Colour Experience
season, but kept and cherished over
Space will explore the power of
a lifetime.
colour as a sedative and stimulant of circadian rhythms, through a two-part audiovisual experience, comprising red-based Relax and blue-infused Recharge programmes.
Urban Oasis Bringing the nourishing influence of the natural world into interior spaces, green tones lend interiors and products a therapeutic, refreshing quality. Opulent botanical hues create an atmosphere of replenishment, while plush, heavy fabrics are warmed and softened by combinations of dusty roses and deep forest greens, and natureinspired patterns and textures contribute to a feminised aesthetic of urban-engineered nature.
SectionS.indd 293
21/12/2017 18:16
294
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SectionS.indd 294
21/12/2017 18:16
295
ADVERT INDEX ADP.............................................................. 272
Eco Furniture............................................143
Keen Classics.............................................162
Seconique...................................................163
AIS Furniture Show..................................43
EFE..................................................................63
Kerry London............................................126
Shankar.......................................................237
Alba Beds................................................... 257
Elstead Lighting......................................269
Kettle Interiors.................... 87, 89, 91, 93
Silentnight............................... 10, 258-259
Alpha Designs...........................................104
Excel Furniture.......................................... 40
Kozeesleep/Shakespeare Beds........... 255
Slumberdream............................... 244-245
Armour Home.......................................... 243
Febland........................................................149
Lenart.......................................................... 175
Smart Trading/Cowthorpe................... 231
Artedi.............................................................52
FIRA............................................................. 295
Liftsafe....................................................... 276
Spring Fair...................................................47
Artistic Upholstery.................................. 123
Furniture China..........................................55
Litmus Furniture/Wiemann................ 191
Staingard....................................................223
Baker Furniture.........................................121
Furniture Clinic.......................................294
London Fabric Show................................. 41
Star Brands............................................... 287
Ballywilliam.............................................294
Furniture Importers..............................289
Lynch Sales...............................................289
Steens.....................................................80-81
Billy & Slouch............................................ 119
Furniture Repair Distribution............ 278
Makasi.........................................................142
Stroolmount..............................................261
Bluebone..................................................... 132
Furniture To Go............................. 220-221
Mason & Pearl.........................................204
Swan Retail................................................129 Sweet Dreams...........................................233
Boyteks............................................................6
Gallery Direct............................................147
Mattresstek............................................... 285
Breasley......................................................209
Global Home.........................................58-61
Meble Polska ..............................................57
Sweetpea & Willow.................................. 98
Britannia Mirrors......................................97
Greenwood Retail.....................................115
Mia Wholesale..........................................140
TCS.................................................................. 15
Buoyant Upholstery................................ 213
Hafele.......................................................... 279
Michael Tyler.............................................113
Tetrad..........................................................107
Celebrity Motion Furniture................. 239
Han Lin........................................................ 49
Midland Furniture Auctions..................78
The Furniture Company....................... 205
Central Furniture..........................266-267
Harrison Spinks.........................................77
MIFF ..............................................................53
The Insert Company.............................. 274
CEVA............................................................ 275
Heritage Furniture.........................180-183
Mlily............................................................ 203
Torelli ........................................................208
CIFF............................................................... 69
Highgate Beds.................................225-227
Myers.......................................................... 247
Trucksmith................................................ 271
CIMC............................................................. 153
Highgrove Beds.......................................8-9
Northpoint...................................................39
TSG Cumbria.............................................219
Cintique.......................................................108
Highland Home........................................192
Now Marketing........................................ 274
Universal.................................................... 283
CO2........................................................ 24, 281
Himolla.........................................................45
One Call Furniture...................................160
VIFA Hawa................................................... 51
Core Products...................................176-177
Home Inc......................................................75
Orchard....................................................... 161
Westbridge.................................................109
Corndell................................ 28-31, 168-171
Homestyle GB................................. 164-165
Ordorite.......................................................185
Westwood......................................... 188-189
Crest JMT Leather.....................................95
Hydeline Furniture............................ 18-19
Pacific Lifestyle........................................143
Whitemeadow...................................116-117
Danalight.............................................131,159
Hypnos.......................................................249
Pharmore....................................................154
Wilde Java................................................... 137
Dar Lighting..............................................139
IAFP............................................................. 265
Pride Mobility..........................................206
Willis & Gambier.......................................112
DB Mirrors ..................................................50
IFEX................................................................65
Protect-A-Bed......................................... 229
Woodman Chairs.......................................73
Deepsleep Beds................................214-215
IFFS................................................................67
Retailsystem............................................... 40
World Furniture (NI).............................. 217
Deluxe Beds.................................................50
Indian Hub.........................................135, 151
Richardson/Steely.................................. 272
Worldwide Furniture Source...............235
Derry’s............................................... 144-145
January Furniture Show.........................101
Rowico..................................................110-111
XYZ Agencies/Paulus & Brown.....124-125
Design Studio............................................130
John Sankey.................................................. 11
SATRA............................................................27
YOTFC............................................... 262-263
Devonshire Pine..............................156-157
JTW.....................................................194-199
SCF................................................................273
Dormeo.......................................................200
Julian Bowen............................................. 173
Sealy...................................................252-253
THE
FURNITURE
AWARDS
For everything you need to know about
IN 2018, T HE AWA R DS R ETURN TO T HE JA NUA RY FUR NIT UR E S HOW TO R ECO GNISE IT S CHA MP IO N SUPPLI ERS
furniture
2017 WINNER – LIVING
Tetrad, for Gatsby
Find out how membership of the Furniture Industry Research Association can benefit your business
Who will be named best in show in 2018?
www.fira.co.uk/membership
Find out on 21.01.18
T: 01438 777 700 E: info@fira.co.uk
FIRAJan18.indd 1 SectionS.indd 295
www.januaryfurnitureshow.com/page/furniture-awards
05/12/2017 QP_LivingAdDec17.indd 11:27 1
Supported by
10/11/2017 09:39 21/12/2017 18:16
“I had been a housewife and a mum, and now I was sat in a high-powered business meeting with a legendary entrepreneur!”
LIZ COLLERAN DIRECTOR, DUVALAY Britain’s newly-crowned NBF Bed Manufacturer of the Year 2017 (under £10m turnover category), Duvalay makes bedding products for the home including mattresses, toppers and pillows, and shot to fame following an appearance on Dragons’ Den. The company is also known for its leisure vehicle sleep products, which include the luxury Duvalay sleeping bag. CAREER DIGEST
SectionS.indd 296
1983 – Store assistant, Laura Ashley
1993 – Part time, Bounty Services
1985 – Exports and sales, Skopos Design
2003 – Co-founder, Duvalay
21/12/2017 18:16
Last Word | 297
H
ow did you enter the trade?
viewers! From the day we submitted
aspects to consider, from stock issues
My husband Alan and I had a
our application to the day the show was
and cashflow to profitability and pay.
caravan, which we loved, but,
broadcast, a whole year went past.
If you want to get bigger, you need to
due to my bad back, I had real problems
I was bursting to tell everyone we’d
ask yourself: ‘How can we do this in the
sleeping in it. Alan made me a topper
got ourselves a ‘Dragon’, but of course,
from a piece of memory foam – and the
you can’t say a word. On the plus side, it
rest is history!
gave us time to put everything in place
What company do you most look up to?
for the predicted increase in orders. Lots
I’m obsessed with mail order
was using this domestic foam in the
of companies’ websites crash when the
companies! I love looking at how slickly
leisure industry. We’d done what every
show airs, but ours didn’t!
they present things online using video
We quickly realised that no-one else
entrepreneur dreams of doing – we’d spotted a gap in the market.
most cost-effective way?’
and imagery. A single sentence in an Describe a typical working day
advert is all it takes to put a potential
As a manufacturer, you have a huge
customer into buying mode – they
Who was your inspiration?
responsibility to deliver your products
don’t realise that their shopping habits
Our inspiration was our three sons, Tom,
to order and on time every single day,
follow the patterns of everyone else.
William and Declan. When they reached
as so many other companies depend on
the ages of 14, 11 and five, Alan and I
you as part of their supply chain. I always
it’s like someone has turned on a tap at
felt that the time was right for us to go
make sure that production is ticking over
9pm on a Sunday night – everyone just
into business together. Knowing we had
nicely, then I spend the day in meetings,
jumps online!
a family to provide for made us totally
with everyone from component suppliers
determined to succeed.
to customers – often looking at how, as
What would you most like to change
a small family-run business, we can be
about yourself?
leaner.
I worry too much. I wish I could switch
What was your career high point? Definitely speaking to Sir Richard
My favourite meetings are strategic
Branson! Our Dragons’ Den investor
discussions, which is when we look at
Hilary Devey CBE set up the meeting, and
product development – exciting!
we had to go to the Virgin offices, which
We look at our back-office data and
off. But then, I love what I do, and I wouldn’t change it for the world. What do you enjoy most about working
were in a huge glass building. He was
If you had to start over, you’d probably
in the trade?
very business-like, as you would expect,
pursue which career?
I love the fact that there are so many
and hugely supportive of our product.
As a child, I was a competitive swimmer
family-run businesses (including our
(I swam my first pool length aged
own). You get to know someone and
which were specially adapted for his
four), so if I had my time again, I would
then do business with them for years
private plane. When he said “everyone
have loved to have been a professional
– firstly, the parents, and then their
should have a Duvalay,” it was totally
swimmer. These days, I would love to
children when they take over.
surreal! I had been a housewife and
sell big-ticket items – ideally, yachts!
a mum, and now I was sat in a high-
Messing about on boats and drinking
Leave us with an industry anecdote
powered business meeting with a
champagne – it wouldn’t even feel like
please!
legendary entrepreneur!
work!
I could tell you all sorts – including
We sent him our luxury sleeping bags,
what goes on at ‘the wall’ at the back of
… and low point?
What date on the business calendar do
I knew we’d created a canny product,
you most look forward to?
and I felt (and will always feel) this huge
The end of the month is always my
laughs over the years, but one in
burden of responsibility to maximise its
favourite date, as I like looking over
particular springs to mind. I’d been
potential – especially in my sales and
the accounts. I don’t like murky waters
gossiping in the toilets at an awards
marketing role. It’s a bit like being given
– seeing where you are up to tells you
ceremony and, when I returned to the
a gold bar – you worry you won’t live up
where you are going.
room, I realised the presenter was
to such a big opportunity.
the room on Dragons’ Den! Alan and I have had some great
announcing I’d won Business Woman What is the most important issue
of the Year! I’d missed all the lovely
… and the turning point?
affecting your business right now?
things that had been said about me, and
Going on the BBC’s Dragons’ Den and
Growth, and how we can accommodate
only just arrived in time to go up on
showcasing our product to five million
it in a safe way. There are so many
stage – typical!
City or country?
Books or movies?
Sunrise or sunset?
Country – I love the peace and quiet after
Books – I’ve loved reading since the age
Sunrise – I’m a morning person. I love to
working in what can sometimes be a mad
of five. My favourites are inspirational
be up with the larks and cracking on with
world.
stories, historical novels, and something
work. I’m past my best by sunset.
trashy on holiday!
SectionS.indd 297
21/12/2017 18:16
On the web this month The Furniture News website is constantly updated with fresh stories. Browse www.furniturenews.net on your desktop or mobile, or opt in to receive our regular newsletter
Further Reading Do you have a story to share? To contribute, call the editorial desk on 01424 776101 or email paul@ gearingmediagroup.com
Are you looking to place product before the UK’s buyers? To advertise or submit product information, call the sales team on 01424 776100, or email sam@gearingmediagroup.com or caroline@gearingmediagroup.com
Do you wish to receive a copy of the magazine every month? You can sign up to receive the magazine monthly by emailing subscriptions@gearingmediagroup.com
News: Steinhoff chairman resigns to “reinforce independent governance”
Keep up to date You can also sign up to receive free access to the digital edition each month, as well as the regular Furniture News e-newsletter, via the specific links at www.furniturenews.net/magazine – or email sam@gearingmediagroup.com to be manually signed up to our digital services
Don’t forget to follow the Furniture News Twitter feed, @FurnitureNewsED, to keep up with the latest news and opinions from the team
Resources: Encouraging staff on maternity leave to return to work
Furniture News is an invaluable resource for those operating in the UK domestic furniture and furnishings sector – but it’s just one of the titles published by Gearing Media Group.
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Products: New technology from Biocrystal promises to energise foam
Those involved in the contract furnishings market should take a look at Hospitality Interiors magazine (www.hospitality-interiors.net), while anyone seeking furniture manufacturing machinery or supplies should check out Furniture Production (www.furnitureproduction.net).
In next month’s issue: Consumer spending outlook | FIRA’s latest industry statistics | SFTBA fundraiser in pictures | London Fabric Show
SectionS.indd 298
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