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GD USA
GD USA GRAPHIC DESIGN USA
PEOPLE TO WATCH STUDENTS TO WATCH SPONSORED BY
THE CREATIVE GROUP FEBRUARY 2017
DESIGNER FRIENDLY COMPANIES
www.gdusa.com
FEBRUARY 20 17
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Ranked a Top Design School by GDUSA 2016
Student design by Evan Tolleson, School of Graphic Design
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REMEMBERING GDUSA’S FOUNDER MILTON KAYE (1921-2016) I once saw a New Yorker cartoon depicting the scene at a cemetery. In it, the coffin is square and the hole in the ground is round. The caption read: “He never really fit in, so that is how he wanted to be remembered.”
Square peg, round hole. That helped explain a lot about my father Milton Kaye, who passed away in December. He was the founder of GDUSA and, before that, publisher of PRINT Magazine. Along the way, he also was involved with magazines in advertising, packaging and printing including the precursor to Adweek. I won’t tire you out with the ways my father was an outsider and non-conformist intellectually, emotionally, familial-y, politically from his milieu. This made him a mass of complexities and contradictions — an in-your-face immersion in the human comedy. My eulogy at his funeral focused on the personal ramifications GORDON KAYE IS THE PUBLISHER OF GDUSA Comments, suggestions and letters can be sent to gkaye @ gdusa.com.
for family and friends, and how I will miss both him and the roller coaster ride. Instead, I’ll use this space to focus on Milt’s professional life, where the “square peg, round hole” thing proved a mixed blessing. He was not a designer, far from it, and fell accidentally into the field soon after having served well in World War II. But he loved ideas and words and being around creative people, and, after a stint at PRINT, where he rose from circulation copywriter to publisher, he created GDUSA in the early 1960s with $7,000, an American dream, and a ton of sweat. Because he thought differently, GDUSA was unlike any art or design publication seen before; it was actually ahead of its time, less a magazine than a tabloid newspaper (or, in today’s terms, like Pinterest or Reddit or a Twitter account), brimming with short bursts of news, information and ideas for a community that was just finding its identity and voice. Early on, the venture turned into a slog. One reason was money; he had none, advertising was scarce, and he was forced to skimp on production values. Another reason was his inability to build anything resembling a stable organization. Perhaps most importantly, though, Milt was not a designer and the publication never quite looked or felt right in those first two decades, a fact I freely admit. It’s presentation was better suited to a manufacturing or retail or even consumer audience, never quite capturing the designer zeitgeist. The New York elites, who wielded outsized influence in the those days, savaged it — and him — and to this day I have a disdain for most of the so-called “legends,” some dead and some yet alive, because I saw them with the masks off. Great talents, little men. I will name names at a more appropriate moment since revenge is best served cold. (And, yes, in the Mad Man era they were all men.)
But, as is often the case, being an outsider can be the ultimate clarifying experience. CONTINUED NEXT PAGE
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REMEMBERING GDUSA’S FOUNDER MILTON KAYE (1921-2016) CONTINUED FROM PREVIOUS PAGE
Milt saw truths about graphic design and graphic designers that insiders could not. First, he understood the power of graphic design to communicate, simplify, cut through clutter. Second, he grasped that design had the potential to enhance, advance and even shape commerce and culture. Third, he believed that designers had a rare gift that deserved recognition and fair compensation, and that their contribution was often undervalued, especially by themselves. Fourth, he knew that first-rate work was being done all around the country, not just in the coastal bubbles, and he insisted that we respect the heartland. Fifth, he knew that creative people need great tools, materials and vendors; he helped build mutually beneficial bridges between designers and the paper, printing, art product, prepress industries. Finally, he advocated for a stronger sense of professional community and wanted GDUSA to help an inchoate field define its identity. Believe me, five decades ago these were cutting edge ideas. MILTON KAYE AND MY MOTHER JUNE, 1949
The magazine scuffled through the 1970s and early 1980s on Milt’s sheer energy before a second generation — my sisters Marjorie and Laura — and then myself (a lawyer and, yes, another outsider) – signed on to keep pushing the rock up the hill. Although he never used a personal computer or smartphone or understood “why I was wasting time with the interweb” when there were printed pages to fill, Milt remained a remarkably sharp, sometimes acerbic advisor, critic and loyal fan from his post in a comfortable nursing home right up until the day he died peacefully in his sleep at age 95. In 2017, GDUSA has evolved in look and content with the times, is delivered across multiple media, has outlasted dozens of wannabees, and today generates more editorial and advertising in print and online than anyone in the field. It helps that we serve an audience bigger, more prosperous and more esteemed than anyone imagined, and we fully expect to be around another 54 years. At least. That said, Milt’s original concept provides the foundation: we gather news, ideas, information, trends, commentary, products and services about graphic design, and present it in a way that is accessible, useful, inclusive, respectful, welcoming, and that helps build and celebrate the creative community. The upcoming edition of GDUSA touches three pillars of the field: creative professionals as represented by our People To Watch designer profiles; education as represented by our Students To Watch feature with the help of leading design schools; and our annual 100 Designer Friendly Companies & Resources compilation of manufacturers, makers, marketers and more who serve the creative community. It’s a mix of content my father would appreciate. Wherever he is, I hope he can get hold of a copy of the print edition or, at minimum, that someone will show him how to access it on the interweb.
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CONTENTS | FEBRUARY
10
PEOPLE TO WATCH GDUSA starts each year by profiling a group of People To Watch who embody the spirit of the creative community and have a track record of talent, leadership, newsworthiness, insight, business savvy, community involvement. In a field awash with accomplishment and brimming with brilliance this is a purely subjective process. Still, we think you’ll find this year’s group interesting, inspiring and worthy of a half-century of predecessors.
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STUDENTS TO WATCH With the help of many of America’s leading schools, we identify 75 of the top art and design students in the land. It’s a win-win for everyone: the students get recognized and we get energized. Heartfelt thanks to The Creative Group, the specialized staffing firm, for helping make this feature possible. Next edition, we’ll print a roundup of the top design schools in the U.S. from whence these rising stars ... well ... rise. Meanwhile you can review the list on our website.
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DESIGNER-FRIENDLY GUIDE Companies and institutions who understand the creative mind are rare and, Lord knows, it’s getting rarer. Every year, we spotlight a selection of designer-friendly companies and resources who provide first rate products, services, resources, information, value. From papermakers to image providers to manufacturers to distributors to printers to recruiters to associations and event organizers, they stand with the creative community in this time of change.
WWW.GDUSA.COM Our popular website currently carries two features that promise to enhance this print edition of GDUSA. First is our complete roster of past GDUSA People To Watch spanning five decades. It’s a remarkable array of legends, legends to be, and almost legends with names like Adams, Ahrens, Angeli, Axios, Bass, Carbone, Chase, Eckerstrom, Glaser, Hische, Kidd, Kinon, Lois, Massie, Millman, Morioka, Sagmeister, Valicenti, Vignelli, Warkulwiz, Wolf, and hundreds more. Second is our 2017 selection of leading design schools, with names like RISD, SVA, SCAD, MICA, CCA, SAIC, Pratt, Parsons, Cranbrook, GDUSA - Graphic Design USA Volume 54 / No. 1 January/February 2017 Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 times a year with combined issues in January/February, March/April, May/June, July/August, September/October, November/December. Executive, editorial and advertising offices at 89 Fifth Avenue, Suite 901, New York NY 10003. Phone: 212.696.4380, Fax: 212.696.4564, www.gdusa.com. SUBSCRIPTION: Domestic, $72 one year. International, $120 one year. Periodicals postage paid at New York NY and additional mailing office. POSTMASTER: Send address changes to GDUSA - Graphic Design USA, PO Box 3072, Langhorne PA 19047. Permit #224.
AAU, SAA, KCAI and two dozen others. Please visit both these features at www.gdusa.com.
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THANKS TO THE SPONSOR A special thank you to The Creative Group (TCG) for its longtime sponsorship of the annual GDUSA Students To Watch feature. TCG specializes in connecting interactive, design, marketing,
GD USA
advertising and public relations talent with a variety of firms.
GRAPHIC DESIGN USA
As the creative and design staffing division of Robert Half, TCG offers flexible solutions to meet
Gordon Kaye Publisher
companies’ project, contract-to-hire and full-time employment needs. Through the parent company, they also have the resources to support staffing needs for technology, accounting, finance, admin-
ART & PRODUCTION
istrative and legal. TCG is well-connected to the communities it serves, having built valuable
Ilana Greenberg Creative Director
relationships with top industry organizations, including AIGA, HOW Magazine, Graphic Design USA (GDUSA), and The American Advertising Federation (AAF). They also have an exclusive relationship with The Wall Street Journal.
For this reason, working with The Creative Group gives companies and individual professionals — such as young and recently graduated students — a unique advantage. With creative and design staffing agencies located in major markets across the U.S. and Canada, TCG “is proud to serve as a respected community partner in the cities where we live and work.” The Creative Group is an Equal Opportunity Employer.
LEARN MORE AT ROBERTHALF.COM/CREATIVEGROUP
Rachel Goldberg Production Director Sam Peltz Art/Photo/Multimedia Editor Jay Lewis Photographer
ADMINISTRATION & READER SERVICES Althea Edwards Accounts Manager Jennifer Hoff Scott Sczcypiorski Internet Services Bridget Bellavia Circulation
ABOUT THE COVER Ekene Ijeoma is an award-winning socially-focused interdisciplinary artist and designer working at the intersections of art, design, architecture, technology and society. He is one of our 2017 People To Watch. The special report starts at PAGE 10. PHOTOGRAPH: DUSTIN AKSLAND
EDITORIAL Gordon Kaye Editor Sasha Kaye-Walsh E-News Editor Charlotte Kaye Assistant Editor
FOUNDER Milton L. Kaye (1921-2016)
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COVER PAPER CREDIT: The cover of this special edition of GDUSA is printed on FSC-certified Kallima Coated Cover C2S 8pt, part of the Kallima Paper family of FSC-certified coated cover paperboard, manufactured by the Tembec Paper Group. A leading advocate of sustainability, Kallima has a distinct low-density high-bulk construction resulting in less trees used and signficant cost savings to the customer. Contact: www.kallimapaper.com and kallima.com/blog1-Storyboard
Ron Andriani Executive VP, Integrated Marketing + Business Development 201.485.8720 212.696.4380 randriani@ gdusa.com Gordon Kaye Publisher 212.696.4380 gkaye @ gdusa.com COPYRIGHT 2017 BY KAYE PUBLISHING CORPORATION
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PEOPLE TO WATCH
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2017 | THE CRITERIA | GDUSA STARTS EACH YEAR BY CHOOSING A GROUP OF PEOPLE TO WATCH WHO EMBODY THE SPIRIT OF THE CREATIVE COMMUNITY. Individuals we have come to know and respect for a combination of talent, leadership, success, newsworthiness and community service. In a field so deep in talent and broad in numbers, this is clearly a subjective process. Still, for five decades, it has seemed to work out pretty well: the roster of past participants is star-studded, to say the least. The 2017 group adds to the glow.
t
SUZANNE PETTYPIECE
PRINCIPAL, PETTYPIECE & CO., BROOKLYN NY Pettypiece & Co. is a boutique graphic design studio founded by Suzanne Pettypiece in 2013, located in Crown Heights, Brooklyn. Pettypiece started out her career in magazines, as an editor overseeing art directors and designers. After hundreds of cover critiques, dozens of photo shoots, and one traumatic relaunch, she learned that she belonged on the other side of the desk and far away from magazines. Today, she designs brand identities for small business owners; works with organizations serving kids, such as 826NYC and the Brooklyn Superhero Supply Co.; and helps nonprofits with powerful missions — PEN America and DKMS — stay on message by designing all types of collateral: books, websites, event branding, packaging, and more. Suzanne is a GDUSA American Graphic Design Award winner.
FAVORITE CHARITY?
826NYC, the incredibly important and creative nonprofit organization founded by Dave Eggers, dedicated to supporting underserved students ages 6-18 with their creative and expository writing skills. (Full disclosure: my husband is the executive director.) Original design for the storefront was done by Sam Potts, and Chip Kidd’s done work for them too — a designer’s dream to be affiliated with it all. FAVORITE FREE TIME ACTIVITY?
Reading, collaging, and completing an unfinished adult novel and self-publishing a middle-grade novel. LAST COMPLIMENT YOU GOT?
That I inspired a friend to call the members of the House Oversight Committee. DO YOU COLLECT ANYTHING? Books.
WHERE WERE YOU BORN? WHERE DO YOU LIVE NOW? Born in Indianapolis, the land
I actively try not to, but can’t help myself.
of corn and basketball. I’ve lived in Brooklyn for over 10 years.
COLOR USED MOST OFTEN IN YOUR DESIGN?
DID YOU GO TO DESIGN SCHOOL?
Blue
I will forever take courses at the School of Visual Arts.
TYPEFACE USED MOST OFTEN?
LEFTY OR RIGHTY? Right, literally, and left, figuratively.
Maybe Verlag
MORNING PERSON OR NIGHT OWL?
DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Yes! All the instructors I’ve
I get a solid eight hours of sleep and am whatever that makes me. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Murakami’s Tsukuru Tazaki comes to mind for obscure reasons. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I love music — listening to it that is. I once knew how to play songs on a piano. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
I watched WAY too much television. And way, way too much MTV, but that was back in the day of Matt Pinfield and Liquid Television, so I’m okay with that. LAST BOOK YOU READ?
The second book of Elena Ferrante’s Neapolitan Quartet, The Story of a New Name. I’m now finishing up the third in the series. ANY PETS? An older cat, the Lucs, who I like to pretend is still a kitten. WHAT LANGUAGES ARE YOU FLUENT IN?
Despite a solid seven years of studying French, sadly only English. FAVORITE MOVIE? My Life As a Dog
had at SVA. Kevin Brainard, Richard Mehl, Sue Walsh, Anita and Zeppetelli. I recently had a terribly cliché dream that they were all on a panel judging me as a designer. GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Obsessiveness. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Design lots of stuff. Start with one
concept. Pull down a new page or art board. Refine. Pull down a new page or art board. Refine. Repeat 10 times. Sleep. Look at them all again, and start eliminating. Sleep. Refine. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? An editor, which I’ve already been. A MANTRA OR SAYING YOU LIVE BY?
Take a breath.
FAVORITE FINE ARTIST? Can’t say I have one. But I do find myself seeking out more
work from Kiki Smith.
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2017 | PEOPLE TO WATCH ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? No. But I’m very good at listening. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW? Choosing one is tough. Alf (it taught me
how to tell time) and Family Ties (I loved Alex P. Keaton. I dressed like Alex with a tie and sweater vest and carried a leather briefcase from kindergarten to 2nd grade). Probably, Double Dare too. LAST BOOK YOU READ? The Snowy Day ANY PETS? No, not yet. We would love a dog. WHAT LANGUAGES ARE YOU FLUENT IN?
None. Including English. FAVORITE MOVIE?
Cool Guy Answer: Annie Hall. Actual Answer: Sleepless in Seattle FAVORITE FINE ARTIST? Stuart Davis FAVORITE CHARITY? Alzheimer’s Association.
Many people in my family have or had this disease. I donate any chance I get. FAVORITE FREE TIME ACTIVITY? I like to be active when I can. Run, weights, hike, just move. As a designer, I sit, A LOT. I try to make an effort to counter that. LAST COMPLIMENT YOU GOT? A recent project we designed made my Mom cry, in a positive way. DO YOU COLLECT ANYTHING? Several things:
vintage movie posters, vintage tin toys, wooden Schoenhut toys, classic golden books.
TAD CARPENTER PARTNER, DESIGNER, ILLUSTRATOR CARPENTER COLLECTIVE, KANSAS CITY MO Tad Carpenter is a designer, illustrator, author and educator based in Kansas City MO. Carpenter co-runs the design studio, Carpenter Collective, with his wife Jessica, where they focus on bringing powerful messages to life through branding, packaging, illustration and design. They have worked with clients ranging from Target, Coca-Cola, Macy’s, Old Navy, Conan O’Brien, Adobe, Boulevard Brewing Company and MTV among many others. Tad has also worked with numerous bands and musicians on poster campaigns and tours as well as writing and illustrating over twenty
COLOR USED MOST OFTEN IN YOUR DESIGN?
Pantone Warm Red TYPEFACE USED MOST OFTEN? Gotham DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? I was very fortunate to grow up
the son of an illustrator and creative director, my father Steve Carpenter. He worked for Hallmark Cards for 41.5 years as an artist, designer and creative director. No one has influenced me as much as him. My dad not only introduced and gave me permission to be creative but very much encouraged it. GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Greatest strength is leadership.
children's books in our marketplace today. He currently teaches graphic design at
Greatest weakness is getting distracted.
the University of Kansas and is a regular speaker at creative/design conferences.
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Go work for one of your heroes. Go work at
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born in Kansas City and currently live in Kansas City. I was born, bred and will be buried in Kansas City. DID YOU GO TO DESIGN SCHOOL?
The University of Kansas. Rock Chalk Jayhawk. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL?
Both if that is possible? If I had to choose one, I’d say morning person. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Peter Pan. I’ve always feared the idea of growing up, it absolutely terrifies me. Oh, and I wear a green leotard all the time.
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a place that you see as the kind of business you would want to create one day. Early in your career don’t stress about salary and benefits. Focus on growing, learning and absorbing as much as you can. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? In a gutter somewhere. A MANTRA OR SAYING YOU LIVE BY?
The harder I work, the luckier I get.
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE? Bandung, Indonesia and living in
New York now. DID YOU GO TO DESIGN SCHOOL? MICA LEFTY OR RIGHTY?
Lefty MORNING PERSON OR NIGHT OWL?
Morning, but night owl occasionally FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
The Flash. You can do anything with speed, almost. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Self taught guitarist, just for fun. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
My Secret Identity LAST BOOK YOU READ? The Power of Habit ANY PETS?
Not at the moment. WHAT LANGUAGES ARE YOU FLUENT IN?
English, Indonesian, some Japanese and Chinese. FAVORITE MOVIE?
Eat Drink Man Woman by Ang Lee FAVORITE FINE ARTIST?
Sol Lewitt FAVORITE CHARITY?
Design Trust for Public Space
JOHN KUDOS COFOUNDER/PRINCIPAL KUDOS DESIGN COLLABORATORY, NEW YORK NY John Kudos is an interdisciplinary designer whose work embraces strategy, design, and technology. His practice focuses on collaboration and experimentation informed by diverse cultural backgrounds and technological resources. His projects include
FAVORITE FREE TIME ACTIVITY?
Watching action flicks or dark science fictions LAST COMPLIMENT YOU GOT?
People were touched by our end-of-year donation to every nonprofit organization with which we worked – it was “awesome.” DO YOU COLLECT ANYTHING?
Not really COLOR USED MOST OFTEN IN YOUR DESIGN?
brand identities, publications, websites, user interfaces, interactive installations,
Black, greys, orange, blue
motion, signage, and exhibitions, many of which spans across multiple media. John
TYPEFACE USED MOST OFTEN?
was born in Indonesia and acquired a BFA in Design with Digital Media concentra-
Different for every client
tion at the Maryland Institute College of Art (MICA) in 2001. Prior to establishing
DESIGN MENTOR OR INSPIRATION?
KUDOS Design Collaboratory™ in 2008, he was at Pentagram for seven years, working closely with partner, Abbott Miller, where he led various cultural, retail, and institutional design projects. Kudos works with a broad range of clients in non-profit, academic, healthcare, design, art, cultural, urbanism, startups, and publishing fields. Clients include MIT Media Lab, Cornell AAP, MoMA, TheMet, SheltonMindel,
Abbott Miller, Erich Brechbühl, my students GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strengths are typography, space, organization, logic. Weaknesses are time management and overcommitting.
Metropolis, Sotheby’s, Center for Urban Pedagogy, and Bandung City. He has won
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
numerous awards, including the ADC Young Guns, Society of Publication Designers,
Keep an open mind and commit to growing in a studio/environment where you are surrounded by people that inspire you.
The Webby, D&AD, Type Directors Club, AIGA, NY Book Show, and has been published by Graphis, GDUSA, Print, I.D., CA, STEP, and Black Book AR100. Kudos teaches typography and communication design at the School of Visual Arts, and is a visiting critic at The New School and Cornell University.
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Programmer A MANTRA OR SAYING YOU LIVE BY?
Content is king, context is god
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW? Born in Texas. Live in Brooklyn. DID YOU GO TO DESIGN SCHOOL?
A Masters of Design (MDes) from Carnegie Mellon University and a BS in Mass Communications, Film and Television, from Miami University of Ohio LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Morning FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Elena/Lenu in Elena Ferrante’s My Brilliant Friend ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I’m a good whistler WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW? It’s Garry Shandling's Show LAST BOOK YOU READ?
Changing my Mind by Zadie Smith ANY PETS? Yes. A dog named Linus. WHAT LANGUAGES ARE YOU FLUENT IN?
English FAVORITE MOVIE? Airplane, it totally holds up FAVORITE FINE ARTISTS?
Agnes Martin, Ellsworth Kelly FAVORITE CHARITY?
My own – The Patient Revolution – followed by The Moth, Donors Choose, Planned Parenthood FAVORITE FREE TIME ACTIVITY?
Walking the dog and listening to podcasts
MAGGIE BRESLIN DIRECTOR THE PATIENT REVOLUTION, NEW YORK NY
WHAT’S THE LAST COMPLIMENT YOU GOT?
That was a great story. DO YOU COLLECT ANYTHING? Books COLOR USED MOST OFTEN IN YOUR DESIGN?
Blue
Maggie Breslin is director of The Patient Revolution, an action and advocacy movement for careful and kind patient care; arming patients and the public with the tools, resources and support they need to tell their stories and wrestle with uncertainty in the clinical and public spheres. She has spent over a decade as a designer and researcher in the healthcare space, including 7+ years at the Mayo Clinic’s Center for Innovation. She collaborates with patients, doctors, clinics, hospitals and other researchers across the globe on the development of communication tools and programs that aim to foster conversations in exam rooms, hospital rooms, homes and public spaces about our lives and our health. In addition, Maggie teaches in the Design for Social Innovation program at the School of Visual Arts and recently led the high-profile SVA Design for Social Innovation summit on how to measure the impact of design for health care and, more generally, socially responsible design.
TYPEFACE USED MOST OFTEN? Gotham DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? I got the chance to work with Bill
Drenttel, who could talk about serious things with such lightness. I look for ways to bring that skill to my work. GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
I’m at my best when I'm collaborating. A fault is that I say yes to too much stuff. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Learn how to build and maintain relation-
ships, especially with those in other disciplines.
She has published in journals ranging from Design Issues to Archives of Internal
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? TV writer
Medicine and had a previous life in film/tv/animation/motion graphics.
A MANTRA OR SAYING YOU LIVE BY?
Trust your instincts. Choose your battles.
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW? I was born in Cali, Colombia and
having grown up with a wanderlust father I’ve lived all over the world. Scottsdale AZ has become my basecamp. DID YOU GO TO DESIGN SCHOOL?
I attended several design programs around the country during my time in the Marine Corps as well as apprenticed under various craftsmen, designers, and artists. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? 24/7 FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
I’ve always loved the blind determination shown by both Howard Roark in Fountainhead and the unnamed protagonist from Hamsun’s Hunger. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? Short answer, no. Long answer,
no, but I secretly wish I was in Slayer. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOWS? Different Strokes, Jeffersons, Gilligan,
Threes’s Company, What’s Happening, Hannah-Barbera, I could go on. ANY PETS? A 13 year old Queensland Healer named Logan WHAT LANGUAGES ARE YOU FLUENT IN?
Spanish and English FAVORITE MOVIE?
EVELIO MATTOS CREATIVE DIRECTOR DESIGN PACKAGING AND FORMA STRUCTURAL PACKAGING Evelio Mattos is the award-winning Creative Director of both Design Packaging, and FORMA Structural Packaging, as well as the Editor in Chief of The Dieline Packaging Blog. Evelio’s reputation as a leading structural and visual packaging designer for global brands has led to collaborative partnerships that span industries
American Werewolf in London. I was 5 and it scared me to death and changed my life. FAVORITE FINE ARTIST? I’ve been a fan of Donald Robertson ever since seeing his work taped to the walls of the Violet Grey offices behind the Chateau Marmot. FAVORITE CHARITY? K9s for Warriors FAVORITE FREE TIME ACTIVITY? Hiking, climbing, or swimming in Sedona with my family. LAST COMPLIMENT YOU GOT?
Compliments make me blush. DO YOU COLLECT ANYTHING? No, collecting
including fashion & beauty, tech, and wine & spirits. With extensive experience
anything is a gateway to hoarding everything.
beyond visual design, including streamlining and retooling manufacturing processes,
COLOR USED MOST OFTEN IN YOUR DESIGN?
material development, and color management, he’s launched the first ever “Creative Production” team with Design Packaging. The team reinterprets each visual designer’s intent into production-ready files by applying design-thinking to manufacturing, delivering on-screen expectations to an in-hand experience. Additionally, Evelio recently launched FORMA, a structure-only packaging design firm that architects memorable unboxing experiences through structural design. This approach to packaging and structure has retained clients that include Coach, DKNY, Barneys New York, Birchbox, Anagrama, Pentagram, and most recently Lily Pulitzer. Evelio believes that ideas are meant to be shared, not owned. This belief is evident with the release of “Packaging & Dielines: The Designer’s Book of Packaging Dielines 1, and 2”. These two books contain dielines free to download, design, and share. Similarly, FORMA Structural Packaging has released a library of 3D structures available to download that enable designers to visualize their packaging design in presentation ready renders.
White TYPEFACE USED MOST OFTEN? In package design, it is never a personal preference. DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? I love this question. Angie Miller,
Timo Von Thyman Merrering, Steve King, Chris Turbyfill, Marsha Ray, and of my mom and dad. I can’t emphasize how important it is to find a mentor. And as you mature so should your choice in mentors. Find a mentor right now. If you can’t, contact me. Seriously. GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Collaborative and competitive. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Be fearless, set goals, learn print production. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? I’d still be in the Marine Corps A MANTRA OR SAYING YOU LIVE BY?
Train Big, Fight Big. G D U SA 17
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Knoxville TN and live in New York City. DID YOU GO TO DESIGN SCHOOL? I did not LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Rudy from the movie Rudy; I like underdogs ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? No FAVORITE CHILDHOOD TV SHOW? He-Man LAST BOOK YOU READ?
The Society of Mind by Marvin Minskey ANY PETS? Toy Poodle named Dexter WHAT LANGUAGES ARE YOU FLUENT IN? Zero FAVORITE MOVIE? Whiplash FAVORITE FINE ARTIST? Ellsworth Kelly FAVORITE CHARITY? Donorschoose.org FAVORITE FREE TIME ACTIVITY?
Eating out at some fun, funky, or fine dining restaurant. Or watching college football. LAST COMPLIMENT YOU GOT?
It’s hard to answer this without sounding like a humble brag. A recent message on LinkedIn after a talk at IBM: “Thanks for one of the most profound talks this year.”
LELAND MASCHMEYER CHIEF CREATIVE OFFICER CHOBANI, NEW BERLIN NY
DO YOU COLLECT ANYTHING? Books COLOR USED MOST OFTEN IN YOUR DESIGN?
Rich eggplant purples TYPEFACE USED MOST OFTEN?
Love Knockout, GT Sectra, NB International
Leland Maschmeyer is the Chief Creative Officer of Chobani. He also is a founder and former CCO of the Collins brand and design consultancy. In 2016, Adweek selected him as a “Young Influential” for his impact on creativity and brand building. In 2015, Forbes named his team’s music video for Azealia Banks as “the future of music videos.” That same year, Fast Company, Wired, and Design Week named his global redesign of Spotify as the year’s best. In 2011, Campaign magazine selected him to its “Global 30 Under 30” list. His work has earned honors from most major awards programs and is included in the Museum of Modern Arts’ permanent archives. A faculty member at the School of Visual Arts MFA program, Leland teaches “Systems Thinking and Systems Design.” He was also a board member of the AIGA/NY between 2014 and 2016. A leader on design, innovation, and the future of brands, he has spoken at Yale School of Architecture, SXSW, IBM, Princeton, Museum of Art & Design, Mexico’s Ministry of Economics, AIGA, among others.
DESIGN MENTOR OR INSPIRATION? Mentor is
Brian Collins and inspiration is Otl Aicher GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Strength is systems design.
Weakness is the patience to get the details right. I am a “big gesture” designer and want to move fast, do big things, do new things. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Understand economics. Your career and
the value of your work will be affected by how business and economics works — whether you like it or not. This will give you greater control, power, and influence. It will allow you to do incredible craft at incredible scale. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? A philosopher professor at a
small liberal arts college A MANTRA OR SAYING YOU LIVE BY?
Have strong opinions loosely held.
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2017 | PEOPLE TO WATCH MORNING PERSON OR NIGHT OWL?
Both, actually. My nickname is LBoogie for a reason ... “I love the nightlight, I love to boogie.” Somehow, I am able to function off of a couple hours of sleep. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I love music just as much as I
love art. I always listen to music while designing. I play the Bassoon, Clarinet, Bass Clarinet, Piano and Saxophone. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW? A Different World. The show delivered a
strong message that college was an amazing world of endless opportunities, friendships, connections. LAST BOOK YOU READ? Do cookbooks count? If so, Chrissy Teigan’s Cravings: Recipes for All the Food You Want to Eat. ANY PETS?
Sadly, no, but I am itching for a French Bulldog. WHAT LANGUAGES ARE YOU FLUENT IN?
English and a southern slang FAVORITE MOVIE? Imitation of Life FAVORITE FINE ARTIST? Romare Bearden FAVORITE CHARITY? Habitat for Humanity FAVORITE FREE TIME ACTIVITY?
Cooking. I never knew the connection between food and art. It’s amazing to learn the artistry in creating the perfect dish. LAST COMPLIMENT YOU GOT? I love your hair.
LYNNETTE POPE
DO YOU COLLECT ANYTHING? Yes, I collect
elephants with their trunks always up. Have done so since joining Delta Sigma Theta in college.
SENIOR ART DIRECTOR PORCHLIGHT DESIGN AGENCY, ATLANTA GA
COLOR USED MOST OFTEN IN YOUR DESIGN?
Lynnette Pope is an award-winning packaging designer and art director. She has
Hard question to answer. My boss always jokes with me because I love designing on kraft/ corrugate brown. It is my favorite base color.
designed and collaborated with big brands such as The Home Depot, Genie Garage
TYPEFACE USED MOST OFTEN?
Door Company and Yamaha Motors. She is active in local creative clubs such as
The font that fits the design aesthetic best.
Creative Mornings Atlanta and a member of AIGA. Lynnette actively participates in
DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Primarily as a packaging designer,
the annual HOW Design Live Conference, where she acts as a liaison and steward for the conference and its members. Since entering the design community in 2006, Lynnette has become a seasoned artist who’s not afraid to tackle even the most difficult of creative challenges. She’s adept at building a brand and its corresponding package(s) from the ground up, continually stopping and asking
I have always admired the work of Alex Center. His work with Coke and Vitamin Zero have inspired me. Not to mention, he is a cool person and a great speaker. GREATEST STRENGTH/WEAKNESS AS A DESIGNER? My greatest weakness is not knowing
herself, “How will this look on the shelf?”
when to let a design go. Biggest strength is being super creative under extreme deadlines. I love the challenge.
WHERE WERE YOU BORN? WHERE DO YOU LIVE NOW?
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Be a sponge. Soak up as much information,
Born and raised in Atlanta. I am a true, ATLien. DID YOU GO TO DESIGN SCHOOL? I studied music and art at Jacksonville State
University. I polished off my degree at AIU. LEFTY OR RIGHTY? Righty. I believe that a designer shouldn’t move their left hand
from the keyboard while designing.
tips and advice that you can get from senior designers and account managers. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? A Chef A MANTRA OR SAYING YOU LIVE BY?
If you aren’t happy with your work, then how can you expect others to feel the same?
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YOU TASTE IT FIRST WITH YOUR EYES.
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Verso Corporation 6775 Lenox Center Court Suite 400 Memphis, TN 38115 800-258-8852 versoco.com
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2017 | PEOPLE TO WATCH DID YOU GO TO DESIGN SCHOOL?
I went to Falmouth School of Art in Cornwall. In my second year, I interned at Landor’s London office. They offered me a job, so I finished my course work while working. The instructors at Falmouth were amazing at working with me. LEFTY OR RIGHTY?
I was completely ambidextrous as a child. It was my party trick! Now, sadly, I am just a righty! MORNING PERSON OR NIGHT OWL?
Both. The good stuff happens in the morning and the bad stuff happens at night! FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Sir Winston Churchill. In the face of the ultimate challenge, his courage, honor, passion and leadership were unstoppable. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I taught myself to play piano
when I was a teenager. Music is very important to me, and I can’t work without it. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW? The A-Team. (I love it when a plan
comes together.) LAST BOOK YOU READ? A Beautiful Constraint
by Adam Morgan and Mark Barden ANY PETS? A cat named Ice Cream WHAT LANGUAGES ARE YOU FLUENT IN? I am
fluent in English and I am learning American.
SIMON THORNEYCROFT FOUNDER AND CEO PERSPECTIVE: BRANDING, NEW YORK NY
FAVORITE MOVIES?
Blade Runner, Rocky, Gladiator, Casino Royale FAVORITE FINE ARTIST? David Hockney FAVORITE CHARITY? March of Dimes FAVORITE FREE TIME ACTIVITY? What’s free time?!
Simon Thorneycroft, an Englishman, began his career in London working for Landor. He worked on corporate identity, retail environments and ultimately consumer packaging where he has spent most of his career. In 1999, Simon moved to Landor San Francisco, where he led creative teams for Pepsico International, Suiza foods and Frito-Lay North America. In 2003, Simon relocated to Spain as Creative
LAST COMPLIMENT YOU GOT? A new client called this morning with project number two. DO YOU COLLECT ANYTHING? Watches COLOR USED MOST OFTEN IN YOUR DESIGN?
Black TYPEFACE USED MOST OFTEN?
Director to rebuild a depleted Landor office. Although based in Madrid, Simon also
No favorites. I love all my children equally.
was responsible for a creative team in London (upon winning a multi-agency pitch
DO YOU HAVE A DESIGN MENTOR OR INSPIRATION?
for Royal Numico), leading all creative work and co-managing the account across
Alison Sloga offered me the internship at Landor and then hired me at age 20. Besides being an insanely hard worker, an annoyingly creative talent and a lovely person, she also believed in me, trusted me, kicked me in the ass, forgave me and always helped find my best ideas.
Europe. In 2005, Simon left Landor and moved back to the Bay Area to found Perspective: Branding. He brings a unique global perspective to create powerful brands including: Pepsico, Mike’s Hard Lemonade, Mission Foods, Wise Snacks, Whitewave Foods, Sugar Foods, Dymatize Nutrition, Kraft, Danone, United Biscuits, Suchard, Milka, Nestlé, Royal Numico and Knorr.
GREATEST STRENGTH/WEAKNESS AS A DESIGNER? I believe everything is possible.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Always assume you are not the smartest in
I was born in Hertfordshire, England, which definitely set the tone for my character and provided ample fodder for my English sense of humor. I have lived in the wonderful city of Madrid but call San Francisco Bay Area home for the last 12 years. Each place has influenced me and helped me to appreciate the positive differences that make each country and culture special.
the room. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? In the military A MANTRA OR SAYING YOU LIVE BY?
Be Visible, Be Visceral, Be Memorable.
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Award Winning Custom Folders & Presentation Packaging specialty die cutting â&#x20AC;˘ spot coatings â&#x20AC;˘ foil stamp & emboss
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2017 | PEOPLE TO WATCH MORNING PERSON OR NIGHT OWL? Both. I do
sleep somewhere between night and the morning. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Coco Chanel. She said: “My life didn’t please me, so I created my life.” ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? No WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
The Facts of Life. There was a diversity of girlhood, and each character was free to be who she was. LAST BOOK YOU READ? Shoe Dog by Phil Knight DO YOU HAVE ANY PETS? Nope. WHAT LANGUAGES ARE YOU FLUENT IN?
Spanish and English FAVORITE MOVIE?
Hayao Miyazaki’s Howl’s Moving Castle FAVORITE FINE ARTIST? Cindy Sherman FAVORITE CHARITY? No Kid Hungry connects kids in need with healthy foods in classrooms and at kitchen tables, and teaches families to cook healthy affordable meals. FAVORITE FREE TIME ACTIVITY? Hanging with
my 3-year-old godchild Sophia. She’s my BFF. LAST COMPLIMENT YOU GOT?
Someone introduced me at a party as: This is Maria, the director of all things beautiful. DO YOU COLLECT ANYTHING?
MARIA VERASTEGUI
I collect cookbooks. It’s a problem. Cookbooks are huge... and I don’t cook ... They are an art form.
EXECUTIVE CREATIVE DIRECTOR ACORDA THERAPEUTICS, ARDSLEY NY
COLOR USED MOST OFTEN IN YOUR DESIGN?
Maria has always had two competing loves: a love of art and a love of science. When
Helvetica
her father was diagnosed with Parkinson’s Disease, her interest in science was inten-
DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Our CEO, Ron Cohen, is an
sified. Watching this strong man lose so much function was devastating. And at
the contribution she wanted to make. It was her father who told her she had do work
inspiration. His background is in medicine, not design, but he fully supports the idea of design as a business strategy. There’s a lot of trust between us because we’re working through different mediums towards the same goal.
that she loved. Graphic design became that work. Maria joined Acorda Therapeutics
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
as employee number eleven, drawn by the founder’s promise to make a difference
Strength is the ability to make decisions. Weakness is the desire for endless exploration.
age 15 she began a quest to help people with Parkinson’s. She embraced math and science, and embarked on a pre-med path. Along the way, she realized this wasn’t
in the lives of those with neurological diseases. The promise held true when the
Cashmere grey. TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
company brought Ampyra to people with multiple sclerosis in 2010. Currently,
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Three things: (1) Live life. Get out there.
Maria runs an award-winning internal agency for Acorda. Her team is responsible
You are only as good as your experiences. (2) Don’t be afraid of failure. Learn to be in an uncomfortable situation and lean into it – you’ll never know how good you can be unless you try. (3) Love what you do and everything else will follow.
for creating the experiences that people have with the company — from product campaigns, to interactive exhibit environments, to the look and feel of the campus. Her greatest responsibility is establishing and fostering relationships with the communities they serve. Her greatest joy is her team, and she works hard to foster a vibrant environment that breeds creativity and is unafraid of failure.
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? A chef.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
A MANTRA OR SAYING YOU LIVE BY?
Born in Queens and now live in Westchester, New York
People will forget what you said. People will forget what you did. But people will never forget how you made them feel – Maya Angelou
DID YOU GO TO DESIGN SCHOOL? Yale University LEFTY OR RIGHTY? Righty
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2017 | PEOPLE TO WATCH FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Bob Marley. Being a mixed race person and not being embraced by the culture, and finding his own path through creativity. I’m Puerto Rican and white Italian. That identity crisis forced me to find my own way to make a mark. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I have good pitch and good taste.
I dabble with my acoustic guitar quite often. FAVORITE CHILDHOOD TV SHOW? I was an SNL
nut. And the Kids in the Hall, a Canadian sketch comedy show. Plus the Ben Stiller Show. LAST BOOK YOU READ?
Sick In The Head by Judd Apatow ANY PETS? No pets. Would like a dog one day,
so that my daughter can enjoy it. WHAT LANGUAGES ARE YOU FLUENT IN?
Just English FAVORITE MOVIE? Pulp Fiction FAVORITE FINE ARTIST? Gerhard Richter FAVORITE CHARITY? UAC Ukraine. They do
phenomenal work for orphans in Ukraine. FAVORITE FREE TIME ACTIVITY?
I have a meme account on Instagram called @adam.the.creator where I post once a day. LAST COMPLIMENT YOU GOT?
My baby daughter gave me a kiss on the nose, which is huge because she never kisses me.
ADAM PADILLA CO-FOUNDER & DIRECTOR OF BRANDING BRANDFIRE, NEW YORK NY
DO YOU COLLECT ANYTHING? I have a ton of howto books about creative stuff. I love bookstores. COLOR USED MOST OFTEN IN YOUR DESIGN?
A celebrated branding expert, Adam Padilla has been working with his partner
I am a black and white guy. I try to design all logos first in black and white so that it’s about the form not the color.
Jesse Itzler since 2007, directing projects for ZICO, NetJets, Pretzel Crisps, Tom
TYPEFACE USED MOST OFTEN? Gotham all day.
Brady and RUNDMC. Part brand strategist, part creative director, and part new media
DESIGN MENTOR OR INSPIRATION?
designer, Adam is a thought leader for brands ranging from family startups to Fortune 500 luxury brands. His first major success was creation of the Pretzel Crisps brand where Adam helped develop the brand strategy, name, logo, and packaging for the entire product line; the company eventually sold for over $300mm. Adam was also instrumental in development of the ZICO coconut water brand and, during his time
My advanced figure drawing professor, Bill Hockhausen, who called me out ... He told me I had a lot of tricks ... but was missing the underlying structure and overcompensating. How deep is that? It rocked me to my core. GREATEST STRENGTH/WEAKNESS AS A DESIGNER? My greatest strength is that I'm a
as Creative Director of the New Jersey Nets, he created groundbreaking in-arena
merciless killer, no sentiment about options.
brand programming. He is frequently called upon to comment on WPIX, FOX
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Clean your desktop and organize your files.
Nightly News, Bravo and CNBC, and is a regular contributor to AdWeek, WSJ, and Fast Company. Last but not least, he is a celebrated illustrator and content creator.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE?
I was born in Brooklyn NY. I live in Manhattan now in Murray Hill. DID YOU GO TO DESIGN SCHOOL? Pratt Institute LEFTY OR RIGHTY? I'm a lefty. Lefties rule the world. MORNING PERSON OR NIGHT OWL?
If I can motivate myself to get up early I can have the most productive days. But I also get motivated late at night from time to time. Depends on the mood.
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That will teach you humility, order, structure and discipline, and balance your artistic free-flowing yin energy with the regimented yang energy ... Wax on, wax off, Daniel-San. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? A lawyer, engineer or teacher. A MANTRA OR SAYING YOU LIVE BY?
Everything is everything. How you live is how you think is how you speak is how you act is how you design ... think positive, powerful thoughts and you will live a positive, powerful life.
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE?
I was born in Birmingham AL. I live in Houston. DID YOU GO TO DESIGN SCHOOL?
I attended Otis College of Art and Design for two years and transferred to the University of Houston where I received a BFA in graphic communications. LEFTY OR RIGHTY? Lefty MORNING PERSON OR NIGHT OWL?
Probably a night owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Hazel from Watership Down ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT?
No WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
Robotech, my first introduction to anime and long storylines. Later on I really liked Adventures of the Little Koala. LAST BOOK YOU READ? Strangers in Their Own Land by Arlie Russell Hochschild ANY PETS?
I have an eight year old corgi, Princess Buttercup. WHAT LANGUAGES ARE YOU FLUENT IN?
English, but currently re-learning Vietnamese FAVORITE MOVIE? Michael Mann’s Heat FAVORITE FINE ARTIST? Jenny Holzer
JOHN LUU ART DIRECTOR SCHLUMBERGER, HOUSTON TX
FAVORITE CHARITY? Red Cross FAVORITE ACTIVITY DURING YOUR FREE TIME?
I like to cook. LAST COMPLIMENT YOU GOT?
Stranger in an elevator told me I had a nice smile. DO YOU COLLECT ANYTHING?
John Luu is an art director at Schlumberger, the world’s largest oilfield services
Legos and cast iron cookware.
company, and he currently serves on the AIGA national board of directors. At
COLOR USED MOST OFTEN IN YOUR DESIGN?
Schlumberger, he currently works on product commercializations and integrated
Very dark grey
campaigns for B2B. With more than 13 years of agency experience, Luu works with clients to develop product branding, advertising, and integrated screen and print communication programs with an emphasis on creative solutions for energy-focused companies. Utilizing a multidisciplinary approach, he fuses marketing strategy with compelling creative to solve business problems and drive opportunities worldwide. Prior to Schlumberger, John was art director and digital marketer at Axiom, a Houston creative agency. He has also run an independent practice in Sugar Land TX focusing on biotechnology, healthcare, nano-technology, and oil and gas.
TYPEFACE USED MOST OFTEN? Frutiger or Univers DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Ash Thorp GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Greatest strength is that I very
seldom get discouraged. Greatest weakness is that I occasionally antagonize the wrong people. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Cultivate mentors inside and outside your
organization. You need multiple points of view who can speak candidly and frankly about your work and career path. Don’t be discouraged by setbacks, they happen to all of us. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? When I was a kid I thought I was going
to be some sort of scientist when I grew up. A MANTRA OR SAYING YOU LIVE BY?
Life is what happens to you while you’re busy making other plans. I’m still not 100% sure what this means but I try to let life happen more organically now… at the same time I try to stay focused on some game plan for the future.
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2017 | PEOPLE TO WATCH FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? I often think I’m the
Phil Dunphy of my marriage, but that’s about it. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I used to play the guitar and
sing. These days I mainly just sing along to songs on the radio or go out to karaoke, though. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
Sad – but – true: General Hospital. No joke, I watched that show from birth until I was 21. LAST BOOK YOU READ? Hillbilly Elegy ANY PETS? I have a cat, but she was raised by
my dog Langston so she’s basically a dog. WHAT LANGUAGES ARE YOU FLUENT IN?
English, HTML, CSS — that’s the nerdy and sad-but-true FAVORITE MOVIE? Dancer in the Dark FAVORITE FINE ARTIST? My aunt, Janet Waggoner FAVORITE CHARITY?
It’s been a priority of our firm to give back, and we’ve donated more than $2 million in services to nonprofit organizations. My favorite right now is WeCount, a peer-to-peer service offering a way for donors to connect directly with homeless people in the communities. FAVORITE FREE TIME ACTIVITY?
Binge-watching Netflix or going to Washington wine country for tastings
AMY BALLIETT CEO AND CO-FOUNDER KILLER INFOGRAPHICS, SEATTLE WA
LAST COMPLIMENT YOU GOT? I was told during a recent interview yesterday that I am a great visual communicator and equally great at verbal communication. DO YOU COLLECT ANYTHING? No
Amy Balliett is the CEO and co-founder of the industry-leading visual communications agency Killer Infographics. Amy has been using digital media to grow her own companies since she was 17, when she took on ownership of an ice cream parlor and penny candy store in the middle of a summer vacation resort. She subsequently built
COLOR USED MOST OFTEN IN YOUR DESIGN?
Killer’s brand blue TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
DIN DO YOU HAVE A DESIGN MENTOR OR INSPIRATION?
a successful career in SEO and marketing before teaming up to co-found Killer
Edward Tufte
Infographics. Over the last 6 years, Killer has partnered with some of the world’s
GREATEST STRENGTH/WEAKNESS AS A DESIGNER? My greatest strength is identifying
largest brands, including Microsoft, Adobe, the National Endowment for the Arts, Boeing, and more. At Killer, Amy’s roles include new product development, marketing, and speaking at such events as Adobe MAX and SXSW. Today, Killer helps clients worldwide use visual communication to grow their brands, connect with customers, and design multi-faceted campaigns that harness the full potential of visual content. WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born and raised in Cleveland. Today I live in Seattle. DID YOU GO TO DESIGN SCHOOL?
I majored in Cinematography and Diversity Marketing at Cleveland State University. When I moved to Seattle, a job in video editing gave me the opportunity to learn the full Adobe Creative Suite. From there, I turned my attentions to marketing, with a focus on SEO and learned front-end development. Thought I know enough to be dangerous, I don’t consider myself a designer. I’m a marketer with a passion for motion and animation. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl
28 G D U SA
designs and design strategies that achieve the highest quality of visual communication. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? What we value most in a designer is adapt-
ability. Our designers must design and illustrate in a broad variety of styles and mediums, and adapt their work to meet our clients’ needs. But that’s not all I mean by adaptability. The new visual communication is about information, so today’s designers must be comfortable creating accurate and effective data visualizations, and organizing information in a way that guides the eye and tells a story. They must be able to target their design to particular audiences. Today’s designers are also marketers and storytellers. A MANTRA OR SAYING YOU LIVE BY?
When designing for visual communication, always think about CON-text: It’s a CON when there’s too much text.
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2017 | PEOPLE TO WATCH ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? No WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
Fraggle Rock LAST BOOK YOU READ?
Harry Potter and the Cursed Child ANY PETS? Yes: A Bernese Mountain Dog named
Moose and little white fluffy dog I found in the alley behind my house. Her name is Pita. They couldn't be more different. WHAT LANGUAGES ARE YOU FLUENT IN?
English and Sarcasm FAVORITE MOVIE? Just one, no way. Harry Potter
and the Order of the Phoenix, Guardians of the Galaxy, Funny Farm and when I’m feeling a certain way, Bridget Jones’s Diary (the original) seems to fit the bill. Though if I’m sick, the Pride and Prejudice BBC version with Colin Firth as Darcy is the way to go. FAVORITE FINE ARTIST? Chris Evans is pretty fine and he’s Captain America. But I don't think that's what you mean. Chuck Close is pretty great, too … but that’s a totally different kinda fine. FAVORITE CHARITY? Just one? Sorry. I do a bit to
support the WGEP (Women’s Global Education Project). It’s an organization that helps make an education available and accessible to women in remote areas of Africa. Also, PAWS Chicago. And now, more than ever, NPR. FAVORITE FREE TIME ACTIVITY?
ERIN SAROFSKY FOUNDER AND ECD SAROFSKY CORP., CHICAGO IL Erin Sarofsky got up the nerve to launch her own design-driven production studio in 2009, and she hasn’t looked back since. Her work with a Who’s Who list of mar-
Knitting, hanging with my pups, cooking, I also love to decorate and re-decorate ... LAST COMPLIMENT YOU GOT?
Nice boards, You’re hired! DO YOU COLLECT ANYTHING?
Hmmm ... My parents were both collectors. So naturally, I am kind of the opposite. COLOR USED MOST OFTEN IN YOUR DESIGN?
keting and entertainment industry executives is based on deep relationships forged
White … black … and grays.
over time. For example, her experiences with directors Joe and Anthony Russo,
TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
with whom she collaborated on main titles for “Community,” “Happy Endings” and
Gotham. Close second is DIN.
“Animal Practice,” led to her studio’s selection to create the main titles for Marvel
DO YOU HAVE A DESIGN MENTOR OR INSPIRATION?
blockbusters “Guardians of the Galaxy,” “Captain America: The Winter Soldier,”
Ray and Charles Eames, Saul Bass, Michel Gondry, Paula Scher
“Ant-Man,” “Captain America: Civil War” and “Doctor Strange.” Her industry connections also draws from past experiences as a Creative Director for Superfad and for Digital Kitchen. She has led commercial projects for a growing list of brands, and main title projects for Dreamworks, Marvel, Paramount Pictures, Spyglass
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
My greatest strength is my ability to listen to a client and know what they are asking for even if they can’t articulate it. My greatest weakness is that I tend to stick with a few go-to typefaces.
Productions and Touchstone Pictures, among many others.
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? When you are just starting out, it’s important
WHERE WERE YOU BORN AND WHERE DO YOU LIVE? I was born in Levittown on Long Island. I currently live in Chicago with no plans to move.
to have co-workers who are also designers and artists also doing design work. So I would advise against freelancing or working in a company where you are the only person doing design. If it’s possible, try to get in at a studio or company where you feel inspired by the work.
DID YOU GO TO DESIGN SCHOOL?
Yes, I got both a BFA in graphic design and an MFA in computer graphics at RIT. LEFTY OR RIGHTY? Righty tighty. MORNING PERSON OR NIGHT OWL?
Morning person … though sometimes, it’s a struggle.
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? A potter (not as in Harry Potter, as in
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
throwing pottery) or some other kind of artistic craftswoman.
Elaine from Seinfeld
A MANTRA OR SAYING YOU LIVE BY?
Run toward the fire. When there is an issue or problem … attack it. 30 G D U SA
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE?
Mainz, Germany and West Village, New York City DID YOU GO TO DESIGN SCHOOL?
International School of Graphik-Design Alsterdamm located in Hamburg Germany LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL?
Morning person FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Kermit the Frog ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? No WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW? Augsburger Puppenkiste, Jim Knopf und
die Wilde 13 LAST BOOK YOU READ? Goethe und der Ginkgo:
Ein Baum und ein Gedicht ANY PETS? No WHAT LANGUAGES ARE YOU FLUENT IN?
German and English FAVORITE MOVIE? I don’t have a favorite movie. FAVORITE FINE ARTIST? Giorgio Morandi FAVORITE CHARITY? HRC FAVORITE ACTIVITY DURING YOUR FREE TIME?
Gardening LAST COMPLIMENT YOU GOT?
SVEN SEGER
You are sincere
CHIEF CREATIVE OFFICE FUTUREBRAND AMERICAS, NEW YORK NY
A lot of different things. Everything is better in multiples.
DO YOU COLLECT ANYTHING?
COLOR USED MOST OFTEN IN YOUR DESIGN?
“It all comes down to really transformative ideas and remarkably skillful execution, which requires building great, interdisciplinary teams.” Over the course of more than 20 years of creating brand identities, Sven has developed extensive insight into the strong effect that brands have on the lives of individuals. He has been able to apply these insights in helping diverse brands reshape themselves for lasting, positive impact. Sven has had the opportunity to work with a number of major
It totally depends on the task at hand TYPEFACE USED MOST OFTEN?
There are many DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? I am inspired by the people on
my design team. I’ve worked with some of them for more than 15 years.
brands seeking to transform or refine themselves, including American Airlines,
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
UPS, Cadillac, Disney, Four Seasons Hotel and Resorts, American Express, YMCA
Strength is imagination; weakness is writing
and many others. His work is featured in several books and publications, and he has
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Stay focused on continually developing
lectured or been the keynote speaker at international conferences, AIGA meetings and universities throughout his career.
your craft and craftsmanship IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? An architect A MANTRA OR SAYING YOU LIVE BY?
We are what we repeatedly do.
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born and raised in Long Beach CA DID YOU GO TO DESIGN SCHOOL? I went through
the Cal Arts Animation program and trained to be an animator and concept designer. LEFTY OR RIGHTY? Lefty MORNING PERSON OR NIGHT OWL?
Morning person FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
The three nerdy kids looking for a party in the movie Dazed and Confused. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I played clarinet for 12 years and went to band camp (which was awesome). FAVORITE CHILDHOOD TV SHOW?
We didn’t have a tv in our house until I was a senior in high school … thanks Dad. So I became a tv executive. LAST BOOK YOU READ?
22 Immutable Laws of Branding ANY PETS? Cats. Always cats. FAVORITE MOVIE?
The Road Warrior and/or Fury Road FAVORITE FINE ARTIST? Michelangelo FAVORITE CHARITY?
TED BRAMBLE CREATIVE DIRECTOR FUEL, LOS ANGELES CA
A local homeless shelter in downtown Long Beach FAVORITE FREE TIME ACTIVITY? Surfing LAST COMPLIMENT YOU GOT?
Thanks for not snoring DO YOU COLLECT ANYTHING?
Comic books and sketch books
Ted Bramble has spent the last two decades as an Imagineer and theme park designer,
COLOR USED MOST OFTEN IN YOUR DESIGN?
Disney-trained animator, network executive, toy designer, brand developer, digital
Usually traffic cone orange for personal work and I am big on hot pink for our pitch decks.
media head, experiential designer and marketer, and creative director for Disney, ABC,
TYPEFACE USED MOST OFTEN?
LEGO, Mattel, PlayStation, Sony Pictures, Weedmaps, the U.S. Army, NASCAR, The
SST (it’s a Sony font)
Oscars, The American Music Awards, Activision, and Timberland. He is currently
DESIGN MENTOR OR INSPIRATION?
serving as Creative Director for digital and creative youth marketing agency, Fuel.
Leo Monahan, my design teacher who ultimately become my counterpart at Imagineering. He was an amazing paper sculpture artist and designer. GREATEST STRENGTH/WEAKNESS AS A DESIGNER? My computer is my workstation
and also my place for wasting time. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Save your money, be cool to everyone, don’t
rest on your laurels, don’t work for free, don’t let anyone dismiss creative as “expendable.” You picked the best and worst career in the world, congratulations. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Paramedic A MANTRA OR SAYING YOU LIVE BY?
Don’t leave fun to find fun.
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN? WHERE DO YOU LIVE NOW? I was born in Fort Worth TX, and live and
work now in NYC. DID YOU GO TO DESIGN SCHOOL?
I have a BS in Information Technology from RIT and an MA in Interaction Design from Domus Academy in Milan. LEFTY OR RIGHTY?
Righty MORNING PERSON OR NIGHT OWL? Both FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Huey from Boondocks ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I'm musical but don't play an
instrument. Currently, I’m working on a datadriven music composition and performance on inequality and injustice in the US. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW? Good Times ANY PETS? No WHAT LANGUAGES ARE YOU FLUENT IN?
English FAVORITE FREE TIME ACTIVITY?
People watching, biking, running, taking film photos LAST COMPLIMENT YOU GOT? DUSTIN AKSLAND
EKENE IJEOMA
Every invitation to do a talk or workshop is a compliment. DO YOU COLLECT ANYTHING?
INTERDISCIPLINARY ARTIST AND DESIGNER NYFA FELLOW AND NEW INC. MEMBER, NEW YORK NY
Planes, trains, museum, movies and other tickets from all the cities I’ve traveled. Also clothing tags of my favorite fashion designers.
Ekene Ijeoma is a socially-focused interdisciplinary artist working at the intersections
DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Theaster Gates
of design, architecture, technology and society through websites, installations, apps and performances. He is a NYFA Fellow in Design, Urban Environments, and Architecture. In 2016 he was named in Adweek's Creative 100 as one of the 10 “visual artists whose imagination and intellect will inspire you” and Good Magazine's Good 100 for “tackling pressing global issues.” In 2015 he was nominated for Design Museum's ‘Designs of the Year’ award. His work has been exhibited at galleries and museums including Annenberg Center for Photography, Neuberger Museum of Art, Design Museum, Istanbul Design Biennial, Vignelli Center, and Salone Del Mobile. He has presented at events and spaces including New Museum Ideas City, Chicago
GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Strength is that I am a concept-
driven medium-agnostic thinker, weakness is ad and marketing jargon. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? From the club to church, try to find your
voice through communities outside of your industry or practice. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? A bike messenger
Architecture Biennial and International Center for Photography, Neuberger Museum
A MANTRA OR SAYING YOU LIVE BY?
of Art, and Raleigh Contemporary Art Museum. Ekene He has been a lecturer at
Don’t talk about it, be about it.
The New School, NYU and critic at Yale and SVA, visiting artist at VCU and School for Poetic Computation and an artist in residence at Fabrica and Ace Hotel. He was born in Fort Worth TX and lives and works in NYC.
32 G D U SA
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE? Raised and currently live in Hudson WI,
four blocks from the studio. DID YOU GO TO DESIGN SCHOOL?
I have BFA from Drake University and loved the program. LEFTY OR RIGHTY?
Righty all the way, unless I’m holding my phone. MORNING PERSON OR NIGHT OWL?
Both. Who needs sleep? FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Fictional is Buffy the Vampire Slayer while historical is Eleanor Roosevelt ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I sing terribly to my kids and play
oboe with my daughter. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW? Twilight Zone, with the lights off. LAST BOOK YOU READ?
Rereading for the holiday season: Holidays on Ice by David Sedaris ANY PETS? I always have dogs, always. Right
now I have two-under-two that attack me with love every time I enter a room. It’s phenomenal. WHAT LANGUAGES ARE YOU FLUENT IN?
Only English. I massacre a few others. FAVORITE MOVIE?
Star Wars: A New Hope because … nostalgia.
TRICIA CHRISTIANSEN CREATIVE DIRECTOR AND PRINCIPAL CHRISTIANSEN CREATIVE, HUDSON WI
FAVORITE FINE ARTIST? Jasper Johns FAVORITE CHARITY?
MyBellis.org This is our decade long probing client that advocates for adoption awareness. FAVORITE FREE TIME ACTIVITY?
Tricia Christiansen is Creative Director and Principal of Christiansen Creative. Since 2002, Christiansen Creative has grown from a solo endeavor into a fourteen-person team working in a renovated church. Their work ranges from launching small brands to executing full campaigns. As the team has grown, so has their reputation of
Big breaks are for travel, little breaks are for being a local tourist. WHAT’S THE LAST COMPLIMENT YOU GOT?
You could be a Disney villain. (Eyebrows) DO YOU COLLECT ANYTHING?
doing good work and work that creates good. Focused on creating positive change,
Books, art supplies, and dogs.
Tricia partners with organizations looking to improve their communities. Christiansen
COLOR USED MOST OFTEN IN YOUR DESIGN?
Creative has been published in several books and has been honored with awards
100K
from AIGA Minnesota, Communication Arts, HOW, MarCom Awards, GDUSA and
TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
more. When not designing, Tricia gives of her time and talent often, and in as many ways as possible.
Swiss DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Paul Rand GREATEST STRENGTH/WEAKNESS AS A DESIGNER? I love to say yes and I’m very
impatient. Let’s go, go, go! ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Learn from your mistakes, but don’t let
them define you. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Painter and professional wine drinker A MANTRA OR SAYING YOU LIVE BY?
Life happens, go with it.
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW? I was born in San Juan and I currently
split my time between Puerto Rico and Boston. DID YOU GO TO DESIGN SCHOOL?
The New England School of Art & Design at Suffolk University LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL?
Owl tell you later… FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Fictional is Rainbow Brite, who strives to change the world with color. Historical is Mother Theresa, who worked to change the world with love for the unwanted. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I wish! WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW? Saved by the Bell LAST BOOK YOU READ?
Start with Why, Simon Sinek ANY PETS? My bamboo plant! WHAT LANGUAGES ARE YOU FLUENT IN?
English and Spanish FAVORITE MOVIES?
The Pursuit of Happiness, La Vita es Bella FAVORITE FINE ARTIST? Juan Martin Oña FAVORITE CHARITY?
EILEEN RIESTRA CREATIVE DIRECTOR, DYASTUDIO, INC., SAN JUAN, PR AND DEPICT BRANDS, BOSTON MA Change the world through design. This has been Eileen Riestra’s motto for over 10 years. She has a BFA in Graphic Design from Suffolk University and a certificate of Executive Education from Yale University’s School of Management. After working with brands like BMW, MiniCooper, Starbucks, and Gillette, Eileen launched DYAStudio, Inc., a design firm in Puerto Rico. She has studied under world renowned creative geniuses such as Massimo Vignelli, Louise Fili and Steve Heller and has incorporated all that she has learned into her design process. While attending Yale, Eileen recognized the unmet needs of the Hispanic market and decided to bring her skills to Boston. To that end she founded Depict Brands, where she currently serves Hispanic and immigrant entrepreneurs. Eileen is the recipient of the 2013 Hispanic Graphic Design Award from GDUSA, serves on the Board of Directors of Insource as Brand Director, and was the only female Hispanic speaker at Talk Back Boston alongside a panel of creative innovators and the Mayor of Boston, Martin Walsh. With several restaurant branding jobs on her plate right now, Eileen keeps striving to make changes in the world through design.
I enjoy helping the less fortunate. Recently, I traveled to the Dominican Republic to help the needy and I would love to travel to Calcutta. FAVORITE FREE TIME ACTIVITY?
Free time? I enjoy photography, traveling, calligraphy and trying to find time to do all these! LAST COMPLIMENT YOU GOT?
Two month ago, my 8 year old niece wrote in her school homework that she loved to hang out with her FUN Aunt. DO YOU COLLECT ANYTHING?
I’m always game for a cool shot glass COLOR USED MOST OFTEN IN YOUR DESIGN?
Orange TYPEFACE USED MOST OFTEN? Futura DO YOU HAVE A DESIGN MENTOR OR INSPIRATION?
Massimo Vignelli GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is conceptual design, weakness is that I have a hard time saying no. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Just keep swimming! IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? A psychologist A MANTRA OR SAYING YOU LIVE BY?
Don't let your life be barren. Be useful. Make yourself felt. Shine forth with the torch of your faith and your love.
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE? Born in Chicago. Live in Los Angeles. DID YOU GO TO DESIGN SCHOOL? No. I have a
music degree in Classical Composition. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL?
Both. I think sleep is over-rated. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Dirk Gently from the books by Douglas Adams ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? Yes, I grew up in a musical family.
I play guitar, bass, piano, clarinet and saxophone. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
Dr. Who LAST BOOK YOU READ?
Where Good Ideas Come From by Steven Johnson ANY PETS? An Australian Cattle Dog named Rosie WHAT LANGUAGES ARE YOU FLUENT IN?
English only but I dabble in several others. FAVORITE MOVIE?
City of Lost Children. I love the atmosphere of the visuals and the poetry of the story. FAVORITE FINE ARTIST? Ivan Albright. I was
always drawn to his paintings at the Art Institute in Chicago. Dark and honest. FAVORITE CHARITY? Charity Ball. They give away
soccer balls to kids around the world. Play is an incredible force for good.
CHRIS LOWERY
FAVORITE FREE TIME ACTIVITY? Music and writing
PRESIDENT, CHIEF STRATEGIST CHASE DESIGN GROUP, LOS ANGELES CA
LAST COMPLIMENT YOU GOT?
As President of Chase Design Group, Chris leads strategy and client relations for
COLOR USED MOST OFTEN IN YOUR DESIGN?
major accounts while also participating creatively in every large project – from strategy and concepting, to copywriting and art direction. Chris’ previous life was in advertising, where he worked on global accounts such as Sony, Nintendo, Dewar's and Marlboro. Over the course of his eighteen years at Chase Design Group, Chris has played a key role in hundreds of successful projects, redefining the way the agency views the role of creative in business.
You’re not from around here are you. DO YOU COLLECT ANYTHING? Ideas (and guitars)
Since we work with a lot of established brands, we’re generally taking an equity color and evolving it toward a stronger communication of the brand character. That said, there seems to be a lot of green lately. TYPEFACE USED MOST OFTEN?
Our goal is to create unique design solutions for our clients, so we try not to play favorites. DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Margo Chase. I’ve worked with
Margo for nearly twenty years and I still find her to be a boundless source of energy and inspiration. I’m also inspired by Elon Musk because of his drive to create audacious propositions. Easy never changed the world. GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Strength is vision, weakness is lack
of patience. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Always talk about why you created some-
thing and why it is the right choice, not what it is. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Film composer or programmer A MANTRA OR SAYING YOU LIVE BY? Upwards
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2017 | PEOPLE TO WATCH FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Merlin ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I adore music but can only play
a few guitar chords. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
I was obsessed with the animated Voltron series. LAST BOOK YOU READ?
Trammel is an angry, allusive and highly literary debut collection of poems by Charlotte Newman. ANY PETS?
I have one white siamese cat. Her name is Gigi D-Lux, and she owns up to that name. WHAT LANGUAGES ARE YOU FLUENT IN?
English and some Korean FAVORITE MOVIE?
Woman in the Dunes, the brilliant 1964 Japanese New Wave film directed by Hiroshi Teshigahara FAVORITE FINE ARTIST? Olafur Elliason FAVORITE CHARITY?
American Civil Liberties Union (ACLU) FAVORITE FREE TIME ACTIVITY? Boxing LAST COMPLIMENT YOU GOT?
That I take compliments well DO YOU COLLECT ANYTHING?
I collect art supplies from the 18th and 20th centuries. COLOR USED MOST OFTEN IN YOUR DESIGN?
JASON WHITE EXECUTIVE CREATIVE DIRECTOR LEVIATHAN, CHICAGO IL With expertise in motion design, Jason White guides his team through the conception, design and production of high-profile projects for global brands, agencies, and entertainers. Under his creative lead, Leviathan has worked with major brands including BMW, Nike, Samsung, and The North Face; as well as recording artists Drake, Skrillex, and Amon Tobin. Jason is a regular guest speaker at industry conferences around the world including FITC, Collider, HPX Digital, SEGD, and Pause Fest. His works have been featured in international media outlets including The Creators Project, Communications Arts, Motionographer, Stash, GDUSA and Wired.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE?
I was born in Vancouver WA and now reside in Chicago. DID YOU GO TO DESIGN SCHOOL?
I studied art, design and animation at both the Art Institute of Chicago and The Illinois Institute of Art. LEFTY OR RIGHTY? Righty! MORNING PERSON OR NIGHT OWL?
I’m definitely a night owl, and please never ask me that question in the morning.
38 G D U SA
Cyan TYPEFACE USED MOST OFTEN? Helvetica Neue DO YOU HAVE A DESIGN MENTOR OR INSPIRATION?
Rick Valicenti from Thirst Design Chicago GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is that I’m good at inventing the uninvented. Weakness is I’m too ambitious for my own good. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? When applying to studios and agencies,
it’s crucial that you acknowledge their design style and culture, and consider whether or not you’ll fit in before sending your portfolio; be honest with yourself and it will go a long way. Tell them what you’re great at, why you’re a good fit, and where you belong on their team. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Architect A MANTRA OR SAYING YOU LIVE BY?
From Jack Kerouac: The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes, ‘Awww!’
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2017 | PEOPLE TO WATCH MORNING PERSON OR NIGHT OWL?
Definitely a night owl. Although I wish I was a morning person because that’s when I feel most creative. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Charlie Brown
because he is constantly trying to come to terms with the world around him, all of the confusion that arises from that, and his best and most reliable buddy is his dog, Snoopy. The one he doesn’t have expectations from and can escape the reality of Lucy always pulling his football away. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I’m more a dancer than a music
player but I like to listen to music and dabble in some lo-fi beat making. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
He-Man LAST BOOK YOU READ?
The Grit: The Power of Passion and Perseverance by Angela Duckworth ANY PETS?
My plants, which I’ve stopped naming WHAT LANGUAGES ARE YOU FLUENT IN?
English and I can get by in German and Spanish ... CSS ... and Emoji, barely. FAVORITE MOVIES? Dark Crystal, Rushmore, Casino, Dances with Wolves FAVORITE FINE ARTIST?
ROB TROSTLE EXECUTIVE DESIGN DIRECTOR DROGA5, NEW YORK NY In the past 17 years, Rob Trostle has journeyed from NYC to San Francisco and then back to NYC, all the while pushing the boundaries of design in both academia
Bruce Nauman, Maurizio Cattelan FAVORITE CHARITY?
I sit on the board of Global Camps Africa, which provides education to children in South Africa. FAVORITE FREE TIME ACTIVITY?
Looking at Tumblr or Pinterest LAST COMPLIMENT YOU GOT?
Not good at receiving or remembering
and business. Since 2015, he has been building a design department at Droga5
DO YOU COLLECT ANYTHING?
that works across all the agency’s clients. Droga5 is Adweek’s 2016 Agency of the
Yes, View-Masters stereoscopes and reels
Year. Previously, Rob founded Golden Arm Inc. to explore the relationship between
COLOR USED MOST OFTEN IN YOUR DESIGN?
business and design and to implement design thinking to maximize creativity
Blue
within an office culture. Before that, he spent 15 years working with a range of
TYPEFACE USED MOST OFTEN?
clients both independently and at Mother, Anomaly, BBDO and other agencies. During this period, Rob spent two years investigating failure as a way of generating better work. While earning an MFA from the Yale, he wrote an excerpt titled “The Power of Leaving Things Half Done” for Steven Heller’s book Design Disasters: Great Designers, Fabulous Failure, and Lessons Learned. All of this experience
American Typewriter DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Karl Martins GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Weakness is finishing a project.
Strength is selling a project.
has helped Rob tackle his biggest challenge yet – teaching students advertising
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? It’s more important to know how to talk
concepts and campaigns at Parsons School of Design.
about your work than to make your work.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? A self-sustaining person - someone
I was born in Arlington TX and now live in the Financial District in NYC. DID YOU GO TO DESIGN SCHOOL?
I did not go to an undergraduate design school. After working for approximately 10 years, I decided to get my masters and teach. Both of degrees are from Yale. LEFTY OR RIGHTY? Both. When it comes to writing, I'm definitely more right-handed. Other activities, like cutting vegetables, I prefer to use my left-hand.
who can produce everything you need, understand how things work, and if you don't, you can figure it out. You don't need the idea of earning more to get more, there’s a certain amount to say enough. A MANTRA OR SAYING YOU LIVE BY?
Everything is an opportunity. G D U SA 39
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE? Born in Queens NY and raised in New Jersey.
I lived aboard for a bit after university before finally finding my way back to New York City. DID YOU GO TO DESIGN SCHOOL?
Parsons, SVA LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL?
Night owl. I’m notorious for sending out emails at 3 am. I like the quiet. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Neville Longbottom from Harry Potter. You underestimate him but by the end of that series he’s fearless enough to take on Voldemort. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I played the piano for 8 years and the clarinet for 4 as a kid. Can I play them now? No idea. FAVORITE CHILDHOOD TV SHOW?
Fresh Prince of Bel Air LAST BOOK YOU READ?
The 100-Year-Old Man Who Climbed Out the Window and Disappeared ANY PETS? Two hermit crabs WHAT LANGUAGES ARE YOU FLUENT IN?
Conversational in Spanish and Filipino, currently attempting to learn French and Portuguese FAVORITE MOVIE? Pan’s Labyrinth FAVORITE FINE ARTIST? Roy Lichtenstein
MARK GARCIA
FAVORITE CHARITY? Dream Volunteers
VICE PRESIDENT AND CREATIVE DIRECTOR MAJESTYK, NEW YORK NY
Anything fitness related, traveling, movies
FAVORITE FREE TIME ACTIVITY? LAST COMPLIMENT YOU GOT?
Mark García is the Vice President and Creative Director of Majestyk, a studio focused
Nice backpack. Not sure if that was a pickup line or if they liked my backpack but I’ll take it.
on digital products. Responsible for the creative vision behind some of today’s
DO YOU COLLECT ANYTHING?
up-and-coming tech innovations — including CogniToys, a smart toy named one
I have an odd and maybe morbid fascination with skulls as objects and within design so I have a collection of skull-related items.
of TIME’s Best Inventions in 2015 — his creative recommendation has sparked the success of countless products, campaigns and brand identities. His work has been
COLOR USED MOST OFTEN IN YOUR DESIGN?
recognized and awarded over 65 Industry Awards from organizations including the
Navy Blue
W3 Awards, Creativity International, Art Directors Club and more. With a passion
TYPEFACE USED MOST OFTEN? Gotham
for creative design and its intersection with technology, Mark focuses on creating
DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Jessica Walsh has always been
a better everyday life through exceptional experiences.
an inspiration. If she called me up and said she wanted to collaborate I’d fanboy. Then I’d get myself together to show her what I can do. GREATEST STRENGTH/WEAKNESS AS A DESIGNER? I get caught up in the details. You
decide if that’s good or bad. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Be humble and stay hungry – your career
will be what you make of it so always push yourself to do more and be mindful of the importance of the relationships you make. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Restauranteur A MANTRA OR SAYING YOU LIVE BY?
Nothing is impossible. 40 G D U SA
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE? Born in Chicago and live in Washington
DC Metro Area DID YOU GO TO DESIGN SCHOOL?
BFA from Ohio State University and MFA from Syracuse University LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL?
Night Owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Belle ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Not musical WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
Twilight Zone LAST BOOK YOU READ?
Ogilvy on Advertising ANY PETS? No WHAT LANGUAGES ARE YOU FLUENT IN?
English, learning Spanish FAVORITE MOVIE?
Avatar FAVORITE FINE ARTIST?
Elizabeth Murray FAVORITE CHARITY?
Concerts for Causes FAVORITE FREE TIME ACTIVITY?
MONICA SEABERRY
Painting
FOUNDER AND PRESIDENT SEABERRY DESIGN & COMMUNICATIONS, WASHINGTON DC
I like your hair
LAST COMPLIMENT YOU GOT? DO YOU COLLECT ANYTHING?
Ornaments
Monica Seaberry’s 30-year professional career in painting and graphic design has
COLOR USED MOST OFTEN IN YOUR DESIGN?
taken her from gallery owner, college educator, newspaper graphic artist and
Blue
graphics editor, to president of Seaberry Design. Monica received a BFA in drawing,
TYPEFACE USED MOST OFTEN?
painting and graphics from the The Ohio State University and an MFA in painting
Avenir
from Syracuse University. Her flat painting style lends itself to information graphics.
DO YOU HAVE A DESIGN MENTOR OR INSPIRATION?
As an artist for the Syracuse Newspapers, Monica honed her skills in layout and design and added her illustration style to the look of newspapers and magazines.
Sean Adams and Noreen Morioka
She moved to Washington DC to become the national graphics editor for the
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Newhouse Newspaper’s Washington Bureau. Her position creating graphics and
Strength is color, weakness is talking by phone
original publications for 26 Newhouse papers also included revising graphics from
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Revise and revise again
the newspapers to fit a consistent style. Monica left the Newhouse Bureau in 2008 to start Seaberry Design. The firm provides complete graphic design and editorial
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Architect
services for print and online campaigns, publications, exhibits and websites, and
A MANTRA OR SAYING YOU LIVE BY?
its success depends on its considerable experience in information design and color
Do something, do something to that and then do something to that – Jasper Johns
usage. The company has grown to a team of collaborators with specialties in design thinking, public relations, writing, editing, videography and photography.
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Boston now Brooklyn DID YOU GO TO DESIGN SCHOOL?
Syracuse University School of Visual & Performing Arts LEFTY OR RIGHTY?
Righty but, I play hockey lefty MORNING PERSON OR NIGHT OWL?
Former night owl but am trying to be a morning person with the birth of my daughter FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Willy Wonka ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I like to think I am WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
Diff’rent Strokes was my jam LAST BOOK YOU READ?
The Circle by Dave Eggers ANY PETS?
A Boston Terrier named Mack WHAT LANGUAGES ARE YOU FLUENT IN?
English FAVORITE MOVIE? Basquiat FAVORITE FINE ARTIST? Keith Haring FAVORITE CHARITY?
STEVE DUNPHY
Carnegie Hall Foundation
VICE PRESIDENT CREATIVE DIRECTOR BULLETPROOF, NEW YORK NY
Hanging out with my family
Steve Dunphy has spent his entire career within the NYC brand design community, working for agencies including Sterling Brands and Spring Design Partners. In that
FAVORITE ACTIVITY DURING YOUR FREE TIME? LAST COMPLIMENT YOU GOT?
My wife just complimented me on my new winter sweater and jean combination. DO YOU COLLECT ANYTHING?
I hate clutter (just don’t look at my desk)
time, he has overseen everything from the redesign of billion dollar portfolio brands
COLOR USED MOST OFTEN IN YOUR DESIGN?
to the foundational creation of (once small) startup brands. His philosophy is that
Whatever color a brand dictates!
regardless of size or stature, every brand has a commercial challenge to be conquered,
TYPEFACE USED MOST OFTEN?
a truth to be told and a business case to be improved. He fundamentally believes
Whatever typeface a brand dictates!
in the ability of soulful strategy and powerfully conceptual design to cut-through
DO YOU HAVE A DESIGN MENTOR OR INSPIRATION?
increasing parity at shelf and recognize these goals. For the past five years, Steve has headed up the New York studio of Bulletproof, an international strategic brand and packaging design agency, after meeting a group of like-minded design fanatics with the passion and ambition to shake up the status quo of brand design in the States. When not spreading the Bulletproof gospel, Steve spends his time DJing, finding the perfect slice of pizza and being a new dad. Steve graduated with a BFA in Communication Design from Syracuse University.
Alan Fletcher. His work showcased the power of simplicity and wit GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Greatest strength: staying curious ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Look at every project
(no matter how large or small) as a way to enhance your skills. Attack every single one with determination and an inquisitive mind. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? I’d love to be a DJ A MANTRA OR SAYING YOU LIVE BY?
Speak truth
42 G D U SA
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW? New York, New York DID YOU GO TO DESIGN SCHOOL?
I went to Boston University and double majored in Graphic Design and Art History. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL?
I’m a morning person disguised as a night owl. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
I couldn’t pick somebody so Buzzfeed’s Celebrity Spirit Guide quiz said that I’m Jennifer Lawrence. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I have a great ear for music and I know a lot about it – I know a ton of facts about music. I would totally win name that tune. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW? The Loveboat LAST BOOK YOU READ? Girl on the Train ANY PETS? A guinea pig named Lana WHAT LANGUAGES ARE YOU FLUENT IN?
English. I can get by with French FAVORITE MOVIES? Hannah and her Sisters, Amelie, Starship Troopers FAVORITE FINE ARTISTS?
Saul Steinberg, John Heartfield FAVORITE CHARITY?
ANNETTE BERRY GROUP DESIGN DIRECTOR DROGA5, NEW YORK NY
The New York Times Neediest Cases List FAVORITE FREE TIME ACTIVITY?
Hanging out with my daughter and husband LAST COMPLIMENT YOU GOT?
At our holiday party, someone said I was the reason why they joined Droga5
Annette Berry is a Group Design Director at Droga5 where she works across a variety
DO YOU COLLECT ANYTHING?
of brands, including Chase, and is active in the agency's diversity initiatives. Droga5
I collect jewelry, especially necklaces
was recently named Adweek’s 2016 Agency of the Year. She has also been a designer
COLOR USED MOST OFTEN IN YOUR DESIGN?
at 3+ Collective and Annette Berry Design, and currently teaches at Parsons. She is
Warm colors more than cool
equally at home managing large and complex projects or designing the right logo for
TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
a small startup, and has been recognized with awards from Communication Arts, Print Magazine, Sappi NA, and the US AD Review.
Helvetica Neue DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Paul Rand, Fabien Baron GREATEST STRENGTH/WEAKNESS AS A DESIGNER? My strength is that I have pretty
good taste. I really try and get to know or study the product that I’m designing for. As far as weaknesses go, I can sometimes get suckered by a pretty picture. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? While you’re young and don’t have a
mortgage or kids or anything like that, don’t worry about money, just do the job that you really want to do. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Architect/interior designer A MANTRA OR SAYING YOU LIVE BY?
Have low/reasonable expectations. Small steps win the day.
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2017 | PEOPLE TO WATCH WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW? Electric Company LAST BOOK YOU READ? The Road by Cormac McCarthy, The Course of Love by Alain De Botton DO YOU HAVE ANY PETS?
A 5 lb. Pomeranian named Fiona who gets way more Instagram likes than I ever do. WHAT LANGUAGES ARE YOU FLUENT IN? Greek FAVORITE MOVIE? Anything from Wes Anderson FAVORITE FINE ARTIST? Monet (in general, the
French Impressionist period) FAVORITE CHARITY? HRC FAVORITE FREE TIME ACTIVITY?
This year I’ve been focusing on taking care of my health and have lost 60 lbs. so far! I have fallen in love with working out and running. LAST COMPLIMENT YOU GOT? Related to my year of health, so many of my friends and peers on Facebook have been cheering me on my progress and it feels great to get their encouragement! DO YOU COLLECT ANYTHING?
After moving to the heart of Boston and downgrading to a 625 sq foot apartment, there isn’t much room for collection. However, I am and will probably always be a digital hoarder! I have over 175 GB of design assets! COLOR USED MOST OFTEN IN YOUR DESIGN?
NIKI BLAKER OWNER AND DESIGN STRATEGIST FIVE SIGMA STUDIO, BOSTON MA Niki Blaker is a design strategist and founder of Five Sigma Studio — a design firm focused bringing design, content, and technical SEO together. Her work is guided by an emphasis on cross-discipline collaboration and in-depth research that makes meaningful brand strategy and design experiences possible. Previously, Niki has worked as an Art Director at LaneTerralever, and as a Design Strategist at Forty, where her clients included Goodyear Tire, Honeywell, CBS, and JDA. She’s received two ADDY awards and was recognized as one of Phoenix’s Top 100 Creatives by the Phoenix New Times. Niki has been on the AIGA National Board as the Presidents Council Chair and is the President Emeritus of AIGA Arizona. She recently relocated
Friends joke that I have a “Niki Palette” consisting of colors muted in tone by grey or black. I definitely love darker colors. TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
Avenir DO YOU HAVE A DESIGN MENTOR OR INSPIRATION?
Hillman Curtis. His artist series films completely changed my views on how impactful design could be. GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
My greatest strength over the years has become to not take criticism personally and use feedback in a way to even better solve the problem at hand. My weakness is that after all these years, I still procrastinate! ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Don’t just design something because it’s
DID YOU GO TO DESIGN SCHOOL?
how you feel it should look. Research your client, their audience, the industry. View design as problem solving. Learn how to justify and sell your work and make sure your solutions are backed with your approach and reason. Also, if you plan to work for yourself, learn how to run a business – it ends up being even more part of your day-to-day than design itself.
Originally received a degree in Performing Arts Administration, but then received a Master’s Degree in Visual Communications from the University of Maryland.
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? A music director at a symphony hall
LEFTY OR RIGHTY? Right
A MANTRA OR SAYING YOU LIVE BY?
MORNING PERSON OR NIGHT OWL? Night owl for sure!
The strength and courage to face anything is always within you
to Boston where she lives with her husband and tiny Pomeranian. WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born and raised in Kensington MD. Lived in Phoenix for 10 years and moved to Boston last year.
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Daria ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? Yes! In fact, before I was a designer, I was a classical pianist and original set out to be a piano performance major. I even taught piano for 10 years. 44 G D U SA
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Chicago and now live in a northwest suburb of Chicago, Mount Prospect DID YOU GO TO DESIGN SCHOOL?
Columbia College in Chicago LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night Owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Batman ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I play guitar and was actually in
an 80’s rock band FAVORITE CHILDHOOD TV SHOW?
Speed Racer or Underdog as a young child, then on to Gilligan’s Island and Six Million Dollar Man LAST BOOK YOU READ? Outliers ANY PETS? A Goldendoogle named Ginger WHAT LANGUAGES ARE YOU FLUENT IN?
English and lost my fluency in Greek FAVORITE MOVIE?
Good Will Hunting FAVORITE FINE ARTIST?
Mark Rothko and Edward Hopper FAVORITE CHARITY? Breast Cancer. I lost a sister to this terrible disease. FAVORITE FREE TIME ACTIVITY?
NICK PANOS CREATIVE DIRECTOR AMERICAN BAR ASSOCIATION, CHICAGO IL
Spending time with my wife and three boys and coaching hockey LAST COMPLIMENT YOU GOT?
That I was a good mentor to high school hockey players on my team
Nick Panos attended Columbia College in Chicago, quickly switching from Music
DO YOU COLLECT ANYTHING? Not avidly.
to Graphic Design after taking a typography class. His first job out of school was
COLOR USED MOST OFTEN IN YOUR DESIGN?
for a development house that produced college textbooks. It started as a cut-andpasteup job, before computers were introduced. He moved on to a small publishing company and then to McGraw-Hill. There he worked on Trade publications as an Art Director, and became influenced by houses like Chronicle books and Knopf. His first chance as a Creative Director came at an educational toy company. There he found his passion for leading a team and the direction of a product line. He is now the Creative Director for the American Bar Association. At the ABA, he leads a team of twelve that designs over 30 publications, 170 books, the branding and signage of their Annual Meeting, and a great deal of collateral work for their Sections each year. Nick will always credit his team for their success and soon will embark on designing a new identity for the association. Nick has been recognized by major com-
Black TYPEFACE USED MOST OFTEN?
Trade Gothic, Garage, Frutiger, Sabon DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Margo Chase, Chip Kidd GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Strength would be typography
and balance. Weakness is that nothing is ever complete. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Collect everything that inspires you and
make it your own
petitions and publications, including AIGA, HOW, The Chicago Book Clinic, APEX,
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? A coach in the NHL
CIMA, and GDUSA.
A MANTRA OR SAYING YOU LIVE BY?
Go the extra mile. It’s never crowded.
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE? Born in Denver and 30 years later, still
call this city home. DID YOU GO TO DESIGN SCHOOL?
Art Institute of Colorado LEFTY OR RIGHTY?
Righty, not for the lack of trying to be both. MORNING PERSON OR NIGHT OWL?
Morning person outdoors; night owl indoors. LAST BOOK YOU READ?
The Ocean at the End of the Lane by Neil Gaiman, amazing author. FAVORITE MOVIE?
Inside Out FAVORITE FINE ARTIST?
Tagliapietra FAVORITE FREE TIME ACTIVITY?
Lying in the grass, sun on my face, watching clouds go by LAST COMPLIMENT YOU GOT?
I like your shirt. COLOR USED MOST OFTEN IN YOUR DESIGN?
Pantone 432C TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
DIN DESIGN MENTOR OR INSPIRATION?
Inspiration is Scott Hansen a.k.a. Tycho, a.k.a. ISO50.
BRIAN SON
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
ART DIRECTOR LRXD, DENVER CO
Greatest strength is my constant need for perfection, which can also be my greatest weakness.
As a Colorado native who doesn’t ski or snowboard, Brian Son had ample time to
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
contemplate the natural beauty of the landscapes that surrounded him. The LRXD Art Director began drawing at an early age and progressed into ceramics in high school. As he approached graduation, he realized he wanted to incorporate creativity into his further studies. After receiving a graphic design degree, Son started working at an ad agency and realized the possibilities that a design career offered. He collaborated with automotive, hospitality and educational brands, and this breadth of clients provided insight about the processes and methods of different industries. After years of learning, Son believes he’s found his true design passion — branding and packaging. Since claims are progressively more regulated, designers must use the space to convey a brand’s identity and attributes, not cram it full of hyperbole. This allows the focus to be on the story and presentation itself. “Regardless of new advances with technology, true design has a heart of art, and it’s the vision and audacity of a passionate creative that makes it happen,” Son says. “It’s honest and pure, and that’s a beautiful thing.” Sounds a lot like those majestic Rocky Mountains.
46 G D U SA
Keep at it, stay inspired, and find the right place for you to do it. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Something with animals A MANTRA OR SAYING YOU LIVE BY?
Enjoy it. Because it’s happening. (from Perks of Being a Wallflower)
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2017 | PEOPLE TO WATCH WHERE WERE YOU BORN AND WHERE DO YOU LIVE? Goliad TX and Kansas City MO DID YOU GO TO DESIGN SCHOOL?
Yes. I received a BFA from Columbia College in Columbia MO LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL?
Pretty much a neutral person FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Sherlock Holmes. I’ve always been a person that pays attention to all the details. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? No WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
The Beverly Hillbillies. I identified with country life but was fascinated with city life. LAST BOOK YOU READ?
The Power of Now by Eckhart Tolle DO YOU HAVE ANY PETS?
No. But in the past I’ve had dogs, fish, and birds. WHAT LANGUAGES ARE YOU FLUENT IN?
English and Spanish FAVORITE MOVIE? Gone With The Wind FAVORITE FINE ARTIST?
Henry Matisse FAVORITE CHARITY? American Red Cross
BENSE GARZA FOUNDER AND PRINCIPAL DESIGNER GARZA ART & DESIGN, KANSAS CITY MO
FAVORITE ACTIVITY DURING YOUR FREE TIME?
Dancing LAST COMPLIMENT YOU GOT?
I was told that I inspire people. DO YOU COLLECT ANYTHING? No
Bense Garza is an internationally acclaimed artist, award-winning designer and consultant. He is the founder and principal designer of Garza Art & Design, a studio based in Kansas City, Missouri, which specializes in Surface Design, Art Licensing and Product Development. He has collaborated with and created collections for high profile brands such as Apple, Disney, Target, Pottery Barn, Neiman Marcus, Kleenex, Avon, Walmart, Dick's Sporting Goods, The Philadelphia Museum of Art, among several others. Bense also works for a multitude of freelance clients where his graphic design expertise is utilized through brand development, creative direction and art
COLOR USED MOST OFTEN IN YOUR DESIGN?
Varies according to how I’m feeling. TYPEFACE USED MOST OFTEN?
No particular one DO YOU HAVE A DESIGN MENTOR OR INSPIRATION?
I draw inspiration from fashion, life style trends, and cultural influences which includes my Hispanic heritage.
direction. Current projects include unique large-scale digital pigment prints and
GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Strength is that I am full of ideas;
collaboration with Interior Designers, Architects, Developers and Fine Art buyers. He’s
weakness is difficulty editing them.
earned a solid reputation for creating artwork collections for corporate, private, and
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? You don’t have to be good at everything to
public spaces that satisfy both the budgetary and aesthetic objectives of his clients.
be successful. Success means different things to different people. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? A photographer A MANTRA OR SAYING YOU LIVE BY?
Remain open. Anything is possible.
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2017 | PEOPLE TO WATCH WHERE YOU WERE BORN AND WHERE DO YOU LIVE? London UK and Berkeley CA DID YOU GO TO DESIGN SCHOOL?
Camberwell College of Arts in London. LEFTY OR RIGHTY?
Right-handed, predominantly right brained MORNING PERSON OR NIGHT OWL?
I like to burn the candle at both ends. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Pip from Dickens’ Great Expectations ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I played rhythm guitar in a punk
band when I was a kid. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW? Dr. Who LAST BOOK YOU READ?
The Art of Rivalry: Four Friendships, Betrayals, and Breakthroughs in Modern Art ANY PETS? No WHAT LANGUAGES ARE YOU FLUENT IN?
English and French FAVORITE MOVIE?
Pretty much anything from the director Nicolas Roeg FAVORITE FINE ARTIST? Giorgio de Chirico FAVORITE CHARITY?
KIM LE LIBOUX EXECUTIVE CREATIVE DIRECTOR JOHN MCNEIL STUDIO, BERKELEY CA
Juma, a non-profit that strives to break the cycle of poverty for youth across the US. FAVORITE ACTIVITY DURING YOUR FREE TIME?
Disconnecting. To spend time connecting with my family. WHAT’S THE LAST COMPLIMENT YOU GOT?
Kim Le Liboux is a force in advertising and graphic design who has created celebrated
That doesn’t suck.
campaigns and identities for brands in both the United Kingdom and in the US.
DO YOU COLLECT ANYTHING? Music
He has worked with a wide variety of clients including BMW, Agent Provocateur,
COLOR USED MOST OFTEN IN YOUR DESIGN?
Johnnie Walker, Orange, Juniper Networks, Prudential, IBM, American Express,
Black
BP, Motorola, Perrier, Yahoo, Microsoft, and Nortel. His creative leadership at John
TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
McNeil Studio draws upon experience in marketing and brand stewardship, as well
None. Every communication requires a unique solution.
as typographic, brand, and motion graphic design. Kim has won several major international awards, including D&AD in the UK, and ADDY’s, Effies, and One Show
DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Brian Eno. The methods he uses
in the US. Additionally, he has received numerous accolades in the press, and has
to solve problems are always surprising and inspirational.
been a frequent judge at various advertising and design award shows.
Greatest strength/weakness as a designer? Simplifying and oversimplifying ADVICE TO A YOUNG DESIGNER JUST STARTING OUT? Go for a walk. Read a book. Experience
the world. Your inspiration for great design shouldn’t only come from other designers. And always read the copy. Great design amplifies the power of the message; it doesn’t just look beautiful. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? A music journalist. A MANTRA OR SAYING YOU LIVE BY?
The Situationist slogan: Be reasonable. Demand the impossible. 48 G D U SA
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2017 | PEOPLE TO WATCH BILL SKRIEF WHERE WERE YOU BORN? WHERE DO YOU LIVE NOW?
Born in balmy Portland ME. Lived there a few months, and then moved to eight different states before finally getting into college. Currently, staying put in New Jersey. DID YOU GO TO DESIGN SCHOOL?
Received my BFA in Illustration from Syracuse University with a concentration in Advertising Design. LEFTY OR RIGHTY?
Righty, but been known to sketch lefty and upside down MORNING PERSON OR NIGHT OWL?
Was a night owl, but then had kids. Found it way easier to wake ridiculously early and stay focused on work. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Cookie Monster ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Played the alto sax for years and sang in a multitude of choral groups. Right now, playing with Guitar Smith on the Xbox to learn enough to start my own band. WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
Battlestar Galactica LAST BOOK YOU READ?
There’s No Such Thing as a Dragon by Jack Kent ANY PETS? Not yet, but I’m seeing a family dog
in the near future WHAT LANGUAGES ARE YOU FLUENT IN?
BILL SKRIEF + TODD REINHART PARTNERS & CO-FOUNDERS DEADLIZARD, ROSELAND NJ
English FAVORITE MOVIES?
Dr. Strangelove, Memento, A Clockwork Orange, Kill Bill (I & 2) FAVORITE FINE ARTISTS?
In 2002, Bill Skrief and Todd Reinhart launched the multi-media design firm
Banksy, Kent Williams, Andrew Wyeth, Rembrandt
DeadLizard. They’ve worked together in some fashion since 1995. Before meeting in
FAVORITE CHARITY?
NYC, they had even attended the same Illustration program at Syracuse University! As DeadLizard has grown over the years, they’ve collaborated with the sales and
Cancer Research Institute FAVORITE FREE TIME ACTIVITY?
I have three kids . . .
marketing teams of many broadcast industry staples, including ABC, NBC Universal,
LAST COMPLIMENT YOU GOT?
Disney, The Weather Channel, Oxygen, Fox News and The Hallmark Channel. Bill
You make the best chocolate chip pancakes!
Skrief has been drawing, painting, designing, and generally creating since he can
DO YOU COLLECT ANYTHING?
remember. After he graduated in ’94 he began sharpening his design chops at a NYC
I like to adorn my office with Kidrobot Dunnies. I’ve also painted a few Munnies for my kids.
design studio where clients included IBM, British Airways and Hilton International. He’s always been thankful that he’s never had to work a day in his life, doing what
COLOR USED MOST OFTEN IN YOUR DESIGN?
he loves. Todd Reinhart burst onto the creative stage early, having used his mother’s
Truly depends on the brands that I’m working with and what best reflects their personality.
lipstick on the family German shepherd for his first body painting exhibition at age
TYPEFACE USED MOST OFTEN?
3. He has spent his professional career cultivating his skills in various Creative/
My current go-to font is Alternate Gothic
Entrepreneurial capacities around NYC & Brooklyn, forever chasing the creative
DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Guerrilla Street Art in general
fulfillment of his early days in the Canine Decorative Arts.
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GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
I love the creative process and executing on a vision. However, I sometimes need to step back … which is really hard. ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
It’s not just what you know, but who you know. Get out there, meet people, share ideas, and open as many doors as possible. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Honestly, I have no idea. A MANTRA OR SAYING YOU LIVE BY? Keep moving forward.
d e x a l e r e 100% mor trees e r o m % 8 5
TODD REINHART WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in the bustling metropolis that is Wilmington DE. After moving to Brooklyn post-graduation, got spoiled for living anywhere else. Fuggedhaboutit! DID YOU GO TO DESIGN SCHOOL?
I also received my BFA in Illustration from Syracuse University, but with a concentration in fine arts painting/life drawing. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL?
Definitely a morning person, and seem to be getting more that way the older I get! FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Depending on the day, either Sisyphus or Hercules ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Played the flute in grammar school. Second chair, baby!! WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
Any PBS show with David Attenborough LAST BOOK YOU READ?
The Little Red Schoolbook by Soren Hansen & Jesper Jensen. ANY PETS?
Only my Peeves, which absolutely refuse to let me be WHAT LANGUAGES ARE YOU FLUENT IN?
English and Unintentional Irony FAVORITE MOVIES? Akira, Monty Python’s The Holy Grail, Pan’s Labyrinth, Better Off Dead FAVORITE FINE ARTISTS?
HR Geiger, Berni Wrightson, Egon Schiele, Skip Leipke, Gustav Klimt FAVORITE CHARITY?
St Jude Children’s Research Hospital, NYPIRG Favorite free time activity? Making memories with my favorite ladies – my lovely daughters and wonderful wife! WHAT’S THE LAST COMPLIMENT YOU GOT? Really nice hair cut!
Did you know that ther erre e are now 58% morre e trrees ees gro owing in U.S. forrests ests than 60 years ago.† Paper is made from renewable wood… good news if you love spending a leisurely afternoon reading.
DO YOU COLLECT ANYTHING? Compliments on my hair cut. †
COLOR USED MOST OFTEN IN YOUR DESIGN?
U.S. Depar tment of Agriculture, 2012
I do likes me the Greens TYPEFACE USED MOST OFTEN IN YOUR DESIGN? Gotham DO YOU HAVE A DESIGN MENTOR OR INSPIRATION? Life GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Perfectionism ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Be passionate, wildly creative, and take risks. No artist ever made their way playing it safe. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Trapped in a non-creative Groundhog Day-like nightmare. A MANTRA OR SAYING YOU LIVE BY?
Good enough is never, ever, good enough.
JOIN NOW! TTwo wo Sides Sides iiss a an n iindustry ndustr y iinitiative nitiative tto o pr omote tthe he rresponsible esponsible use use o nt promote off pri print a nd paper. paper. twosidesna.org/ t wosidesna.org/ and how-to-join-two-sides h ow-to-join-t wo-sides
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STUDENTS TO WATCH SPONSORED BY THE CREATIVE GROUP
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2017 | STUDENTS TO WATCH | With the help of several of Americaâ&#x20AC;&#x2122;s leading art and design schools, we once again identify top students ready to burst on the design scene. Some are undergrads, others are graduate students, all have found personal and professional growth through their programs. Our Students To Watch feature has become tradition that resonates and renews: the students get recognized and the professional creative community gets refreshed. In the next edition of GDUSA magazine, the wonderful institutions from which these students come (and a few others for good measure) will themselves get the spotlight.
A SPECIAL THANKS TO THE CREATIVE GROUP FOR SPONSORING THIS STUDENTS TO WATCH FEATURE. The Creative Group (TCG) specializes in connecting interactive, design, marketing, advertising and public relations talent with the best companies on a project, contract-to-hire and full-time basis. As the marketing and creative staffing division of Robert Half, TCG offer flexible staffing solutions to meet companiesâ&#x20AC;&#x2122; project, contract-to-hire and full-time employment needs. Well-connected to the communities it serves, TCG has built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, Graphic Design USA and The American Advertising Federation (AAF). It also has an exclusive relationship with The Wall Street Journal. For this reason, working with TCG gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. TCG is an Equal Opportunity Employer. roberthalf.com/creativegroup
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MESSAGE FROM DIANE DOMEYER, EXECUTIVE DIRECTOR OF THE CREATIVE GROUP
THE FUTURE IS BRIGHT Can you believe it’s a new year? That means it’s time to set goals and make plans to move your life and career forward. And the future is bright for creative professionals. More businesses are recognizing the value of design and, as a result, job growth and salaries are increasing. According to The Creative Group’s latest hiring survey, employers plan to add staff in a range of areas, including web and print design, content marketing and customer experience. At the same time, hiring managers are having a hard time finding the staff they seek. Demand remains strong and unemployment rates in the industry continue to trend below the average. Given the shallow talent pool, companies have to work harder to attract and retain top talent. Some are even willing to take on junior associates that they can train if the candidates have strong soft skills and fit in with the workplace culture. Are you ready to take advantage of the job opportunities that are available today? HERE ARE THREE THINGS YOU CAN DO TO IMPROVE YOUR CAREER PROSPECTS IN 2017: 1. PERFECT THE BASICS Ensure that your resume, cover letter, portfolio and social media presence showcase your best qualities and are error-free. One typo could cost you an interview, especially for a competitive position. 2. DISPLAY YOUR WORK ON THE WEB No matter what type of creative role you’re pursuing, a digital portfolio is a must. Hiring managers treat it as a first pass to determine whether an applicant merits further consideration. You can find a wealth of digital portfolio tips on the TCG Blog at roberthalf.com/creativegroup/blog/tag/portfolio. 3. ALWAYS BE NETWORKING Word of mouth is still the best way to drum up job leads. Join business networking groups and industry associations and partner with a specialized staffing firm to expand the circle of people who can help you with your employment search. It’s an exciting time to be entering the creative industry, but it takes passion, commitment and hard work to succeed. I wish you the best of luck as you embark on your new journey and wish you a productive year ahead!
DIANE DOMEYER is Executive Director of The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. For more information, visit roberthalf.com/creativegroup
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2017 SALARY FORECAST
Looking ahead at creative and marketing salaries in your area SALARY FORECAST
Download Your Salary Guide: creativegroup.com/salary-center 2017 Salary Guide
PROUD SPONSOR OF THE ANNUAL STUDENTS TO WATCH™ FEATURE
855.787.0951 creativegroup.com
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. TCG-0117
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2017 | STUDENTS TO WATCH
DANA BADDAD
MJ BALVANERA
CALIFORNIA COLLEGE OF THE ARTS (CCA)
OTIS COLLEGE OF ART AND DESIGN
Dana Baddad grew up in a household where three languages were spoken, so the visual became her first language. Having lived in Jordan, China, and California, she developed a curiosity for understanding society through complex and interconnected systems. She is also a fly on the wall at all sorts of techno scenes, occasionally writing bad poetry, and always dreaming of utopias. Her design work is research-driven, striving to reveal political and ethnographic possibilities. Dana is completing a BFA in Graphic Design at California College of the Arts. WHERE WERE YOU BORN?
MJ is a graphic designer from Mexico City. She graduated in Visual Communication in 2014 from CENTRO (MX) and is currently pursuing an MFA in Graphic Design. She is a strong believer in the power of visual communication to create social change through concept driven design, social engagement and real life experiences. MJ has focused part of her studies on her personal social and political passions, including feminism and immigration rights, through book design, an internship at the Women’s Center for Creative Work and creating the identity graphics for TedXPasadena Women.
I was born in Moscow. I live in Oakland right now. LEFTY OR RIGHTY? Dynamically bouncing from one to the other. MORNING PERSON OR NIGHT OWL? I used to be a night owl, but I'm transitioning into a morning person. But I can get so involved in what I'm doing that morning and night are no longer separate times of day.
WHERE WERE YOU BORN? I was born in Mexico City. I lived a few years in London when growing up, eventually moving back to Mexico City and having recently settled in Los Angeles. LEFTY OR RIGHTY? Politically? Extreme lefty. I happen to write with my right hand if that's where this was going.
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Neo from the Matrix ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
MORNING PERSON OR NIGHT OWL?
If synths count then yeah. FAVORITE CHILDHOOD TV SHOW? Dexter's Laboratory. LAST BOOK YOU READ?
The Technological Singularity by Murray Shanahan ANY PETS? No WHAT LANGUAGES ARE YOU FLUENT IN? Arabic, Russian and English FAVORITE MOVIE? Hard to boil it down to one. But OK. Under The Skin FAVORITE FINE ARTIST? Mark Rothko FAVORITE CHARITY? Habitat for Humanity FAVORITE FREE TIME ACTIVITY? Hiking or fiddling with sound loops LAST COMPLIMENT YOU GOT? I was told I'm diligent. DO YOU COLLECT ANYTHING? Magazines like Adbusters, Bloomberg Businessweek and Design Issues.
Neither? I get most of my work done during the day. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? I wish I were more like Mulan. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I’m as non musical as can be. FAVORITE CHILDHOOD TV SHOW?
Dexter’s Laboratory, Power Puff Girls, Johnny Bravo LAST BOOK YOU READ? New Modernism(s) ANY PETS? I have an demon possessed cat named Harakiri. WHAT LANGUAGES ARE YOU FLUENT IN? Spanish and English FAVORITE MOVIE? Mean Girls FAVORITE FINE ARTIST? Mark Rothko, Olafur Eliasson, Keith Haring FAVORITE CHARITY? Planned Parenthood FAVORITE FREE TIME ACTIVITY?
Shades of 3 primary colors: blue, red and yellow.
Road tripping, art seeing, tv watching and unhealthy eating LAST COMPLIMENT YOU GOT? Being featured in GDUSA; this is huge. DO YOU COLLECT ANYTHING? Art, design and fashion books.
TYPEFACE USED MOST OFTEN?
COLOR USED MOST OFTEN IN YOUR DESIGN?
COLOR USED MOST OFTEN IN YOUR DESIGN?
Mono-spaced typefaces. Two years ago I only designed in Consolas. But my taste in type drastically transformed over the past year. GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
I have a knack and crave for complexity, but concisely articulating ideas is my toughest challenge. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A dancer. I wish I used my body as much as I used my brain. Or a movie director had the industry been more affordable. A MANTRA OR SAYING YOU LIVE BY?
Create the future you want to live in. 56 G D U SA
It tends to be pink which is actually really surprising. TYPEFACE MOST OFTEN USED?
Depends, but I’m currently hooked on Fedra (Peter Bilak, 2001) GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
A huge strength is being adaptable to style depending on the client’s needs. My greatest weakness is self doubt. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Still in the creative field? Architect. Non-creative? Anthropologist. A MANTRA OR SAYING YOU LIVE BY?
Don’t be too hard on yourself and don’t take yourself too seriously.
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MATT SCOTT BARNES
KELLI BERTOLINO
VERMONT COLLEGE OF FINE ART (VCFA)
THE UNIVERSITY OF THE ARTS
Matt Scott Barnes is a graphic designer living in Louisville KY with his amazing girlfriend, Kelly Scheurich and two beastly dogs. He works most of the day in his studio/gallery (Studio Post Office) on client work for small businesses, bands, and some large corporations. Also, bimonthly putting together gallery shows featuring lowbrow up and coming artists. Matt grew up in Nashville TN playing in punk bands and collaging flyers for promotions. Throughout his life, consumption of comics and music has influenced his career direction. Today, Matt is a student at Vermont College of Fine Arts obtaining his Masters in Graphic Design. He has the goal of giving back by teaching future designers.
I am a senior graphic design major at the University of Arts in Philadelphia. I was drawn to graphic design through editorial layouts in fashion magazines, and I find inspiration in film, fashion, comic books, and music. I feel I am influenced by the structure of European-based design, and the visuals of pop culture. I find that sketching is an important first step in the design process, and believe it can solve any creative block, along with walks around the city. I have a soft spot for layout design, and a newfound love for branding. When I’m not designing I can be found petting small dogs or baking cookies.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Philadelphia Currently live in a blur of 9pt type and grids. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl
I was born in Nashville TN and currently I live in Louisville KY. LEFTY OR RIGHTY? Right handed MORNING PERSON OR NIGHT OWL?
I hate waking up early. I usually get to the studio around 10am. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Tom Skeleton from Ray Bradbury’s The Halloween Tree ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I used to play guitar and bass in bands, now collect equipment. FAVORITE CHILDHOOD TV SHOW? Pee Wee’s Playhouse LAST BOOK YOU READ? Radio Silence: A Selected Visual History of American Hardcore Music by Nathan Nedorostek + Anthony Pappalardo ANY PETS? Two dogs, Dr. Joon Doom Stevenson, a Lab Retriever, and Alice the Junkyard Dog, a Maltese Poodle
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Boba Fett ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT?
I used to play the piano and violin. FAVORITE CHILDHOOD TV SHOW? Voltron LAST BOOK YOU READ?
The Invention of Morel by Adolfo Bioy Casares ANY PETS? No :( WHAT LANGUAGES ARE YOU FLUENT IN?
LAST COMPLIMENT YOU GOT?
English, the Philadelphian dialect FAVORITE MOVIE? The Fall, Empire Strikes Back FAVORITE FINE ARTIST? Alphonse Mucha FAVORITE CHARITY? Children’s Miracle Network Hospitals FAVORITE FREE TIME ACTIVITY? Drawing LAST COMPLIMENT YOU GOT? Nice use of white space. DO YOU COLLECT ANYTHING? Comic books COLOR USED MOST OFTEN IN YOUR DESIGN? Warm tones TYPEFACE USED MOST OFTEN? Avenir
My girlfriend said my facial hair was looking better.
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
DO YOU COLLECT ANYTHING?
Strength is knowing when the design is complete. Weakness is overthinking.
WHAT LANGUAGES ARE YOU FLUENT IN?
Barely speaking English over here FAVORITE MOVIE? 1979 - The Warriors FAVORITE FINE ARTIST? All-time Edie Harper, current Jesse Treece FAVORITE CHARITY? SPCA FAVORITE FREE TIME ACTIVITY? Mopeds currently
Japanese Vinyl Toys, Vintage Mopeds, Comics, Vintage Mickey and Snoopy Toys, Screen Prints and other art COLOR USED MOST OFTEN IN YOUR DESIGN? Navy Blue TYPEFACE USED MOST OFTEN? Brandon Grotesque
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Something in fashion. A MANTRA OR SAYING YOU LIVE BY? You gotta.
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Efficient with physical materials/I use crutches. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
I have a love for curation so I’d run a gallery and storefront. A MANTRA OR SAYING YOU LIVE BY? Anything that gets your blood racing is probably worth doing. – Hunter S Thompson G D U SA 57
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2017 | STUDENTS TO WATCH
JADE BROOMFIELD
ISAAC CARLOS
SCHOOL OF VISUAL ARTS (SVA)
KANSAS CITY ART INSTITUTE
Jade Broomfield is a graphic designer from Newark NJ. She received her BFA in Graphic Design from West Virginia University and is currently an MFA candidate at the School of Visual Arts studying Design for Social Innovation. Jade loves opportunities that allow her to combine her passions for design and social justice. She is interested in working with underrepresented groups and minority youth in ways that promote education, self acceptance, and neighborhood safety. When she is not working, designing, or studying you can find her searching for an obscure meal in NYC or keeping up with the latest social media trend. Jade currently works as Junior Graphic Designer at Uncommon Goods and a Public Access Design Fellow at the Center of Urban Pedagogy.
Isaac Carlos is characterized by passion and perspective. Having moved often in his youth, Isaac’s vision is guided by culture, experience, and a recognition of people’s lives, cultures and customs. He believes the versatility and overall adaptive qualities of graphic design provide the best way to express his life story as an immigrant child. Isaac’s design sensibilities are influenced by hip-hop, the psychedelic sixties, and a childhood spent in South Houston TX where he grew up with other immigrant children. In his senior year, Isaac is exploring the critical theory of The Spectacle in relation to how an individual develops internally. He hopes to educate people on the effects of colonialism, neoliberal capitalism, and the media on the oppressed, impoverished resources rich nations in Latin America, Africa, and Asia.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
New Jersey. Born, raised, and still here! LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Morning person, definitely. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Luna Lovegood ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I love music, but I'm not a musical person. FAVORITE CHILDHOOD TV SHOWS? Goosebumps LAST BOOK YOU READ? Between the World and Me by Ta-Nehisi Coates ANY PETS? Yes, my nine year old dog Coco. WHAT LANGUAGES ARE YOU FLUENT IN? One, unfortunately, English. FAVORITE MOVIE? (500) Days of Summer FAVORITE FINE ARTIST? Frida Kahlo FAVORITE CHARITY? charity: water! FAVORITE FREE TIME ACTIVITY? These days, sleeping. LAST COMPLIMENT YOU GOT? That I am very smart. Super simple, but meant a lot. DO YOU COLLECT ANYTHING? Jarred candles and unique glass bottles COLOR USED MOST OFTEN IN YOUR DESIGN? Black and Neon TYPEFACE USED MOST OFTEN? Avenir Bold and Hand Lettering GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength: I'm creative, inquisitive, and down for a challenge. Weakness: I'm incredibly busy always and struggle with saying no. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A personal investigator or secret agent :) A MANTRA OR SAYING YOU LIVE BY?
Every thing is a learning lesson, so everything is a win.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW? I was
born in Jalpa, Zacatecas Mexico. I currently live in Kansas City MO. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL?
I think right now I’m unfortunately both. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? My ancestors ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
No but my headphones are always with me FAVORITE CHILDHOOD TV SHOW? Dragonball Z LAST BOOK YOU READ? Pedagogy of the Oppressed by Paulo Freire ANY PETS? Yeah I have a Siberian Husky named Dartagnian. WHAT LANGUAGES ARE YOU FLUENT IN? English and Spanish FAVORITE MOVIES? The Matrix, City of God, Mr. Nobody, Eternal Sunshine, Brazil, Samsara FAVORITE FINE ARTIST? Robert Rauschenberg or Ai Wei Wei FAVORITE CHARITY? American Refugee Committee. FAVORITE FREE TIME ACTIVITY?
I like to eat amazing food with my girlfriend. LAST COMPLIMENT YOU GOT? You look like you got some rest. DO YOU COLLECT ANYTHING? Student debt COLOR USED MOST OFTEN?
Some kind of pink-orange and green combination. TYPEFACE USED MOST OFTEN? Garamond GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
My greatest strength is my ability to think critically and from multiple perspectives. My greatest weakness would be typography. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
I would probably hop trains for the rest of my life. A MANTRA OR SAYING YOU LIVE BY? Mejor morir de pie que vivir toda una vida arrodillado. - Emiliano Zapata 58 G D U SA
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GABRIELA CARNABUCI
CZARAH CASTRO
PARSONS SCHOOL OF DESIGN
WOODBURY UNIVERSITY
Gabriela Carnabuci is a senior pursuing a BFA in Communication Design. She is driven by the integration of type and language, and uses it as the main engine within her work. Her design interests range from printed material, such as packaging and publication design, to digital media, including UI/UX design, motion graphics, and data visualization. Obsessed with detailed work, she focuses on experimenting with cross-platform design. Her work has been exhibited at the Sheila C. Johnson Design Center in NYC; she was recently a student guest speaker for the AIGA/NY event “Day in the Life: SF x NY”; and has been recognized by the Type Director’s Club.
Czarah Castro is currently a senior Graphic Design student at Woodbury University. She has interned at Los Angeles Magazine and Applied Medical, won the Excellence in Junior Studio award, and has had her work showcased at Woodbury’s Annual Graphic Design Exhibition. A highly conceptual designer, she enjoys ideation and is currently working on her senior thesis project, a documentary centralized on bringing women together by the power of hair. She is also devoted to photography and believes that her perception of the world is highly influenced by her time behind the lens. Throughout her journey to become a graphic designer, Czarah has learned how to discover the beauty in everything and believes that everything has a story waiting to be told.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born in NYC and now live in Williamsburg, Brooklyn. LEFTY OR RIGHTY? Righty!
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I tend to bounce between the two — it depends on the day!
I was born in Los Angeles but I now reside in Norwalk CA. LEFTY OR RIGHTY? Lefty and I have the smudge marks to prove it! MORNING PERSON OR NIGHT OWL? Night owl
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Liz Lemon ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Lorelai Gilmore ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I don’t play an instrument, but I love music. FAVORITE CHILDHOOD TV SHOW? Gilligan's Island LAST BOOK YOU READ? All the Light We Cannot See by Anthony Doerr ANY PETS? Yes! Two dogs who I’m absolutely obsessed with.
I used to play the flute for 8 years. FAVORITE CHILDHOOD TV SHOW? Dragon Tales LAST BOOK YOU READ? It Ends With Us by Colleen Hoover ANY PETS? Sadly, no. WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? Funny Face FAVORITE FINE ARTIST? Alphonse Mucha FAVORITE CHARITY? Ronald McDonald House
MORNING PERSON OR NIGHT OWL?
WHAT LANGUAGES ARE YOU FLUENT IN?
Only English, but I’m beginning to learn Italian. FAVORITE MOVIE? Mulholland Drive FAVORITE FINE ARTIST? Yayoi Kusama FAVORITE CHARITY? ASPCA FAVORITE FREE TIME ACTIVITY?
I like to go back to my hometown of Cold Spring NY to hike. LAST COMPLIMENT YOU GOT? My yoga instructor complimented my form. DO YOU COLLECT ANYTHING? Printed matter – posters, flyers, books ... COLOR USED MOST OFTEN? Lately, blue.
FAVORITE FREE TIME ACTIVITY?
A toss between binge watching Youtube videos and reading LAST COMPLIMENT YOU GOT? I like your outfit. DO YOU COLLECT ANYTHING?
Fortune cookie fortunes and flowers that I have dried COLOR USED MOST OFTEN IN YOUR DESIGN? Blue
TYPEFACE USED MOST OFTEN?
TYPEFACE USED MOST OFTEN?
I like to experiment and keep up with new releases.
I once fell in love with Avenir and used it in almost everything.
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
My trength is precision and focus, my weakness is overthinking. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
My greatest strength is probably my ability to storm up ideas but my weakness is procrastination!
An archivist or an event planner ... an organizer.
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A MANTRA OR SAYING YOU LIVE BY?
A photojournalist
“The future belongs to those who believe in the beauty of their dreams” – Eleanor Roosevelt
A MANTRA OR SAYING YOU LIVE BY? Think beautifully
G D U SA 59
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2017 | STUDENTS TO WATCH
PRANAVI CHOPRA
CAMERON ROY CROSBY
CALIFORNIA COLLEGE OF THE ARTS (CCA)
HOWARD UNIVERSTIY
Pranavi Chopra has been drawing and painting ever since she learned how to hold a pencil. She enjoyed the sense of joy and pride because her hands had created art. Gradually she became adept in the field of graphic design and has retained a strong preference for handcrafted elements. Her design reflects cultural influences and experiences from living in India, Italy, and San Francisco. At present, Pranavi is exploring the concept of “making by not knowing” which is the conscious effort to put yourself in an instance of not knowing and allowing yourself to create. Pranavi enjoys traveling, yoga, telling stories, and inspiring others with her work. She also loves chocolate and wants someday to change the world.
Cameron Roy Crosby is the quintessential California dude with an affinity for minimalist design and Mexican food. He’s currently finishing his BFA in Graphic Design and, before that, spent time studying architecture, design, and language at La Sorbonne in Paris. He firmly believes his 3.9 GPA is unacceptably low and if his professors are reading this he demands they review. Crosby is a design assistant at local studio Cherry Blossom Creative. His passions include visual production, traveling, watching English Premier League and La Liga fixtures, and skate/snow /surf boarding. Crosby aims to lead a life of genuine happiness through simplicity, travel, and good drinks. Cheers!
WHERE WERE YOU BORN AND HERE DO YOU LIVE NOW?
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born in Delhi in India and currently live in San Francisco. LEFTY OR RIGHTY? Right
I’m a Bay Area-born, SoCal transplant who misses the beach like crazy. I call the hectic streets of Washington DC home for now. LEFTY OR RIGHTY? Right handed, right footed, and right brained. MORNING PERSON OR NIGHT OWL? I’m up when the sun’s down.
MORNING PERSON OR NIGHT OWL?
A morning person with good coffee, but otherwise a night owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? As a kid, I always wanted to be like Jo from Little Women ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? I’m actually Gerald from Hey Arnold!, but
I used to play the drums. Now I love almost all kinds of music! FAVORITE CHILDHOOD TV SHOW? Powerpuff Girls and Tom & Jerry LAST BOOK YOU READ? Lady Sings the Blues by William Dufty ANY PETS? Yes, a dog named Coffee WHAT LANGUAGES ARE YOU FLUENT IN? English and Hindi
ARE YOU A MUSICIAN AND/OR DO YOU PLAY AN INSTRUMENT?
FAVORITE MOVIE?
I recently added Interstellar to my very long list of favorite movies. FAVORITE FINE ARTIST? Claude Monet, Alphonse Mucha, Gustav Klimt FAVORITE CHARITY? My mom believes “charity begins at home.” I usually give necessities to everyone who helps take care of our house and family back in India.
I recently trimmed the flat top, RIP. I’m an ax man, but I’ve been known to tickle the keys. FAVORITE CHILDHOOD TV SHOW? Rocket Power, The Weekenders LAST BOOK YOU READ?
Currently, Kurt Vonnegut’s Slaughterhouse 5. But the book I forever return to is Where the Sidewalk Ends by Shel Silverstein. ANY PETS? I have a leopard gecko and his name’s Randall WHAT LANGUAGES ARE YOU FLUENT IN?
Reading, watching movies, exploring nature, and traveling LAST COMPLIMENT YOU GOT? You’re the best!
Yo hablo inglés, je parle espagnol, and a bit of French. FAVORITE MOVIE? Space Jam, BRINK!, and Jumanji FAVORITE FINE ARTIST? Michelangelo Merisi da Caravaggio FAVORITE CHARITY? Jimmy V Foundation for Cancer Research. FAVORITE FREE TIME ACTIVITY? Skateboarding, watching soccer, and vibing to the soothing sounds of overpriced vinyl
DO YOU COLLECT ANYTHING?
LAST COMPLIMENT YOU GOT?
I love to buy letterpress and screen printed cards COLOR USED MOST OFTEN IN YOUR DESIGN? Blue TYPEFACE USED MOST OFTEN? Adobe Garamond
You have really beautiful hands. (Sort of odd, but I won’t deny it.) DO YOU COLLECT ANYTHING? Shoes ... Low Top Vans and Nike SB COLOR USED MOST OFTEN IN YOUR DESIGN? Seafoam TYPEFACE USED MOST OFTEN IN YOUR DESIGN? Lately, lots of Futura
FAVORITE FREE TIME ACTIVITY?
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Greatest strength and weakness is that I strive to reach perfection. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Very lost A MANTRA OR SAYING YOU LIVE BY?
Happiness can be found, even in the darkest of times, if one only remembers to turn on the light. – Albus Dumbledore
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Greatest strength would be my compositional ideologies. Biggest weakness is cheesecake. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Professional Band Roadie with Toro Y Moi or a travel photographer. A MANTRA OR SAYING YOU LIVE BY?
Life’s too short to even care at all. – Saamer Ghadia of Young the Giant 60 G D U SA
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STACEY D’ANDELET
ADAM DELMARCELLE
RINGLING COLLEGE OF ART AND DESIGN
VERMONT COLLEGE OF FINE ART (VCFA)
Stacey D’Andelet is a senior graphic designer at Ringling College of Art and Design. She is interested in solving branding/identity design problems and enjoys working with a variety of visual styles, from illustration to vector graphics to collages. She has found a home in branding since she is most comfortable when faced with change and unpredictability, and when she can experiment freely. This willingness to take risks is something that she hopes to inspire in others. Just as important to her is developing fictional stories, which she is eager to devote more time to illustrating. These stories help her learn more about herself and her identity.
Adam DelMarcelle is an MFA candidate at VCFA. Adam serves as an adjunct professor at York College of Pennsylvania and Lebanon Valley College, teaching courses in graphic design and printmaking. His current work focuses on design activism and the role design thinking plays in solving larger societal issues. The work created for the “What Heroin Sounds Like” campaign has garnered national attention, allowing Adam to travel widely spreading awareness of the heroin and opioid crisis ravaging our communities. He lives in Lebanon PA with his wife, Missy, his son, Joe, and two basset hounds.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Lebanon PA for both LEFTY OR RIGHTY? Righty
Bornin Hialeah FL and live in Miami Springs FL LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Bea from How to Say Goodbye in Robot ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
MORNING PERSON OR NIGHT OWL? Mid-day is my wheelhouse FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Santiago -The Old Man and the Sea ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Embroidering thread and sea shells
Music is very important in my family. I can play just about anything with strings (or at least pretend to) FAVORITE CHILDHOOD TV SHOW? Pee Wee’s Playhouse LAST BOOK YOU READ? The Fire Next Time, James Baldwin ANY PETS? Two Basset hounds, Loretta and Edie WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? Slap Shot FAVORITE FINE ARTIST? Edward Kienholz FAVORITE CHARITY? St. Jude’s Children’s Research Hospital FAVORITE FREE TIME ACTIVITY? Playing with my son Joe LAST COMPLIMENT YOU GOT? You have kind eyes. DO YOU COLLECT ANYTHING? I I bring one more thing into our home my wife is going to kick the shit out of me. COLOR USED MOST OFTEN IN YOUR DESIGN? Cyan TYPEFACE USED MOST OFTEN? Currently Stamen Heavy-Ian Lynam
COLOR USED MOST OFTEN IN YOUR DESIGN?
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Purple and other cool tones
Strength is curiosity and a desire to expand my knowledge with each project. Weaknesses live in embracing new technologies.
I own a keyboard and acoustic guitar, but haven’t learned to play yet FAVORITE CHILDHOOD TV SHOW? Code Lyoko LAST BOOK YOU READ?
Percy Jackson & The Olympians: The Lightning Thief ANY PETS? One cat at home, the other ran away. WHAT LANGUAGES ARE YOU FLUENT IN? English, trying in Spanish FAVORITE MOVIE? Ferris Bueller’s Day Off FAVORITE FINE ARTIST? Frida Kahlo, Wifredo Lam, Xul Solar FAVORITE CHARITY? The Trevor Project FAVORITE FREE TIME ACTIVITY?
Developing original stories/characters and drawing them LAST COMPLIMENT YOU GOT? Nice shirt” DO YOU COLLECT ANYTHING?
TYPEFACE USED MOST OFTEN? DIN Pro and Gill Sans GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Strength is typesetting/typography; weakness is finding a good balance between loose, organic elements and more structured ones
A Stay at home dad who screen-prints in his basement wearing nothing but his underpants
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A MANTRA OR SAYING YOU LIVE BY?
Original comic/narrative illustrator
Find a place you trust than try trusting it for awhile – Corita Kent
A MANTRA OR SAYING YOU LIVE BY?
If you don’t regret it, it wasn’t a waste of time.
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2017 | STUDENTS TO WATCH
ALICIA DEWITT
HUYEN DO
BOSTON UNIVERSITY SCHOOL OF VISUAL ARTS
ACADEMY OF ART UNIVERSITY
Originally from the suburbs of Chicago, Alicia DeWitt studied plant biology and painting en route to BAs in Biology and Visual Art at Swarthmore College. After graduating, she took a job in arts communication at the University of Maryland-Baltimore County and started freelancing as a self-taught graphic designer. She then moved to Boston, where she worked as an inhouse designer for MIT’s Office of Engineering Outreach Programs, and matriculated into Boston University as a graphic design MFA candidate. A 2016-2017 AIGA WorldStudio Scholar, her projects have included BU’s 2016 MFA catalog, which recently received an award from GDUSA. Alicia likes to transform pop songs into operatic ballads and watch horror movies. No gory stuff, though.
Huyen Do is a young nomad with big dreams of making it as a creative. Born and raised in Vietnam, she left home at age 17 eager to see what the world had to offer. A couple of detours and a college degree later, she ended up in San Francisco where she recently received her BFA in Graphic Design. During her time at Academy of Art University, she’s had the opportunity to work in branding, print, and ad campaigns at studios like MetaDesign and Hybrid. Beyond the necessary formal skills, she is grateful for what design school has given her — the deep understanding that there's a solution to every problem if you pay close attention and go through a process.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Hanoi, San Francisco LEFTY OR RIGHTY? Righty (but politically a lefty)
Born and raised in Illinois, now working and living in Boston. LEFTY OR RIGHTY? Righty
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
MORNING PERSON OR NIGHT OWL?
MORNING PERSON OR NIGHT OWL?
Natural morning person, involuntary night owl
Neither really, but I get most of my best ideas at night.
FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
ARE YOU MUSICAL OR DO YOU PLAY A MUSICAL INSTRUMENT?
Lorelai Gilmore
I used to sing a lot.
ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT?
FAVORITE CHILDHOOD TV SHOW? The Magic School Bus! LAST BOOK YOU READ?
I try playing the piano, emphasis on try FAVORITE CHILDHOOD TV SHOW? Friends
We love you, Charlie Freeman by Kaitlyn Greenidge DO YOU HAVE ANY PETS? No, unfortunately. WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? Just the entire Back to the Future trilogy. FAVORITE FINE ARTIST? Either Egon Schiele or William Kentridge FAVORITE CHARITY? ACLU FAVORITE FREE TIME ACTIVITY? The NYT Crossword LAST COMPLIMENT YOU RECEIVED? “Excuse me, if you don’t mind me saying, you look like you could be a professor.” DO YOU COLLECT ANYTHING? Do partially used Moleskines count?
LAST BOOK YOU READ?
COLOR USED MOST OFTEN IN YOUR DESIGN?
Yellow ochre, but I swear I’m trying to quit. TYPEFACE USED MOST OFTEN? Probably Clarendon by a hair. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
I’d be in wildlife rescue. A MANTRA OR SAYING YOU LIVE BY?
Don’t play what’s there. Play what’s not there. – Miles Davis
The Almost Nearly Perfect People by Michael Booth ANY PETS? Not now but I’ve always had dogs growing up LANGUAGES ARE YOU FLUENT IN?
English, French, Vietnamese FAVORITE MOVIE? Amélie FAVORITE FINE ARTIST? Ellsworth Kelly FAVORITE CHARITY?
Planned Parenthood! Their work is important and they need our support in this new political climate FAVORITE FREE TIME ACTIVITY? Taking pictures with a camera. WHAT’S THE LAST COMPLIMENT YOU RECEIVED?
“I would've guessed you were a designer” DO YOU COLLECT ANYTHING? No COLOR USED MOST OFTEN IN YOUR DESIGN? Red TYPEFACE USED MOST OFTEN? Graphik GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Open-mindedness/Ability to only draw stick figures IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Journalist MANTRA OR SAYING YOU LIVE BY? Don't fuck it up.
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RAY DOA
KATHERINE DOWNS
ACADEMY OF ART UNIVERSITY
HOWARD UNIVERSITY
Ray Doa writes: “Hello! I'm a San Francisco–based Vietnamese Graphic Designer. I graduated from Academy of Art University in San Francisco, Winter 2016. I was born and raised in Hanoi and moved to America in early 2012. Minimal design that communicates clearly and precisely is my passion, because of where I’m from, the design is chaotic and has neither order nor any system to tie everything together. I’ve always been a fan of German and Japanese design since I started learning about graphic design. I’m also a type-geek, I love to spot typefaces from random signage on the street or any book I pick up. My mind is always on branding or book design, although I love any design challenge that the future presents.
Katherine Downs is from Athens GA. It’s a unique college town decidedly separate from Atlanta. Though she’s from Georgia, she falls short of being a complete southern stereotype in one crucial area: the syrupy southern accent. Despite this, the proof of her southernness lies in an insatiable appetite for ribs, and a compulsion to smile at strangers. Katherine started out drawing cartoons for her local newspaper and school magazine. From there, she went to college and where she draws cartoons for the campus paper. She rediscovered her affinity for layout design and print design which goes back to days of loitering in Borders, reading stacks of magazines. Katherine enjoys design with a point of view and a sense of humor. She will graduate in May and is energized and just slightly terrified by the road ahead.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Hanoi, Vietnam and San Francisco USA LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Defiantly a night owl FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
Holden Caulfield from Catcher in the Rye ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT?
Growing up I didn’t have a chance to learn any instruments FAVORITE CHILDHOOD TV SHOW? Sabrina, The Teenage Witch LAST BOOK YOU READ? Less and More: The Design Ethos of Dieter Rams ANY PETS? I’ve a Dachshund back in Vietnam. LANGUAGES YOU ARE FLUENT IN? Vietnamese and English FAVORITE MOVIE? Lost in Translation and Heat FAVORITE FINE ARTIST? René Magritte FAVORITE CHARITY? Bill & Melinda Gates Foundation FAVORITE FREE TIME ACTIVITY? Walking in Nob Hill with my girlfriend LAST COMPLIMENT YOU GOT? I’m stubborn for a good cause DO YOU COLLECT ANYTHING? Beautifully designed print such as books, clothing tags, museum tickets and maps COLOR USED MOST OFTEN IN YOUR DESIGNS? Pantone 172C TYPEFACE USED MOST OFTEN?
Fortescue by Colophon, Circular by Lineto GREATEST STRENGTHS/WEAKNESSES AS A DESIGNER?
Research/Getting carried away pursuing a project aesthetically instead of designing the story around it IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Art critic MANTRA OR SAYING YOU LIVE BY? “We are what we repeatedly do. Excellence then is not an act, but a habit.” – Aristotle
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I am from Athens GA. I moved to Washington DC for college. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Both FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Lucille Ball - she was goofy and fearless! ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
When I was little my dad taught me the guitar and I still play. FAVORITE CHILDHOOD TV SHOW?
Fresh Prince and Spongebob (two timeless role models). LAST BOOK YOU READ? Spartacus by Howard Fast ANY PETS? Yes, two dogs and an ornery cat, who comes and goes. WHAT LANGUAGES ARE YOU FLUENT IN?
Just English, but I do a Christopher Walken impression that always cracks my dad up. FAVORITE MOVIE? George of the Jungle FAVORITE FINE ARTIST? Hale Woodruff FAVORITE CHARITY? Goodwill FAVORITE FREE TIME ACTIVITY? Knee deep in a cup of coffee, ignoring my phone and having a good conversation LAST COMPLIMENT YOU GOT? That’s the perfect way to describe that. DO YOU COLLECT ANYTHING? When I was younger I collected tea sets. COLOR USED MOST OFTEN IN YOUR DESIGN? A shade of coral or pink. TYPEFACE USED MOST OFTEN IN YOUR DESIGN? My go-to is Gotham. GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Presenting and receiving criticism. Weakness is time management! IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A voice actor or comedian A MANTRA OR SAYING YOU LIVE BY? Everything happens for a reason.
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2017 | STUDENTS TO WATCH
MARIANNE ISSA EL-KHOURY
CEM ESKINAZI
DREXEL UNIVERSITY, WESTPHAL COLLEGE
RHODE ISLAND SCHOOL OF DESIGN (RISD)
Marianne Issa El-Khoury is a senior and will graduate with a BS in graphic design and a minor in art history. Originally from Paris and of Lebanese descent, Marianne moved often during her formative years. This has influenced her design style, and is a source for ideas and inspiration. She hopes to break down barriers through strong design and thanks to her multicultural background. A strong proponent of conceptually driven design, Marianne believes in the importance of research, and her knowledge of art history. She worked as an interactive designer at BOCO Digital Media, LLC., for her six-month co-op, where she developed designs for websites, apps, and signage systems. When she is not in front of a computer monitor, you will find Marianne searching for the best wings in Philadelphia, or cycling through the city.
Cem Eskinazi is a Turkish graphic designer living in Providence RI. Cem moved to the United States in 2009 to study Marketing Communications at Boston’s Emerson College. He is currently an MFA candidate at the Rhode Island School of Design. He has worked at This Is Our Work under Megan Feehan, designing for the 2016 Oslo Architecture Triennale. His favorite color is yellow and he is the younger brother of filmmaker Can Eskinazi.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Paris (France), but lived in London, Dubai and now Philadelphia LEFTY OR RIGHTY? Righty tighty MORNING PERSON OR NIGHT OWL? A night owl holding a cup of coffee FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Alexander Hamilton (minus his math capabilities) ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
My parents blessed me with the gift of tone deafness FAVORITE CHILDHOOD TV SHOW? Friends, Rugrats, Animaniacs LAST BOOK YOU READ? To Selena, With Love by Chris Pérez ANY PETS? A black cat WHAT LANGUAGES ARE YOU FLUENT IN?
French, English, and a hint of Arabic and Spanish FAVORITE MOVIE? Love Actually, 3:10 To Yuma FAVORITE FINE ARTIST? Frida Kahlo, Joan Miró FAVORITE CHARITY? Plastic Pollution Coalition FAVORITE FREE TIME ACTIVITY? Cycling through the city LAST COMPLIMENT YOU GOT?
You don’t look like you pulled an all-nighter” DO YOU COLLECT ANYTHING?
Well-designed business cards and typefaces COLOR USED MOST OFTEN IN YOUR DESIGN? Red… so much red. TYPEFACE USED MOST OFTEN? Whatever is best of the project. GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is being meticulous/detail oriented. Weakness is never knowing when to stop working on a project IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A diplomat or museum curator A MANTRA OR SAYING YOU LIVE BY? Rome wasn’t built in a day
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WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Izmir, Turkey. Currently living in Providence, Rhode Island. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night Owl to the max FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Claude Garamond ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I play the drums and the piano FAVORITE CHILDHOOD TV SHOW?
Hey Arnold or Rocko's Modern Life LAST BOOK YOU READ?
Gödel, Escher, Bach: An Eternal Golden Braid ANY PETS? Nope WHAT LANGUAGES ARE YOU FLUENT IN? Turkish and English FAVORITE MOVIE? Movies by Lars von Trier or Wes Anderson FAVORITE FINE ARTIST?
Wolfgang Tillmans, Fischli & Weiss, Stephen Shore, Ellsworth Kelly FAVORITE CHARITY? I like donating to Wikipedia FAVORITE FREE TIME ACTIVITY? Sleep due to grad school but making/listening to music in non grad school situations. LAST COMPLIMENT YOU GOT? “You have a cool family” DO YOU COLLECT ANYTHING?
I archive Post-it notes from friends. We have been obsessively collecting “americanisms” with two other close friends. COLOR USED MOST OFTEN IN YOUR DESIGN? Yellow TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
Arnhem, Antique Olive GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Patience/Too much overthinking/ IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Teacher or stay-at-home dad. A MANTRA OR SAYING YOU LIVE BY?
It is what it is!
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DANIEL FRUMHOFF
LILY FULOP
MARYLAND INSTITUTE COLLEGE OF ART (MICA)
CARNEGIE MELLON UNIVERSITY SCHOOL OF DESIGN
Daniel Frumhoff is a graphic designer with an emphasis in typeface design. He holds a BFA from Webster University in Graphic Design and four Certificates from the Basel School of Design in Color Theory, Poster Design, Typeface Design, and Motion Design. Currently, he studies, practices, and teaches graphic design at MICA, where he is working towards his MFA. Daniel enjoys designing for print and screen, typeface design, screen-printing, letterpress, motion design, and illustration. He dreams of a world where design seamlessly integrates with functionality to facilitate social progression. He is a winner of the 2016 Adobe Design Achievement Awards as well as awards from HOW, Core77 and GDUSA, among others. Daniel has exhibited work throughout the U.S. and at the Norwegian Center for Design and Architecture in Tromsø, Norway.
Lily Fulop believes in the power of art, beauty, and design to enhance the way we live and interact, and to provoke us to confront our reality and values. She’s interested in exploring issues of identity, mental health, and social justice, and is largely influenced by intersectional feminism. On a more visual level, Lily is obsessed with color (chartreuse is her signature) and creating rich, sensory experiences. She makes bold, playful designs and has a passion for illustrating patterns and prints. She also loves yarn craft and has very tactile sensibilities; she gets excited about texture and surfaces, so she’s not happy with her designs only existing on screen (she’d rather make a zine.) Lily has interned at Groupon and has experience with marketing and branding, but is looking to shift her efforts towards textile design.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in St. Louis. I live in Baltimore to study at MICA. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl
I was born in Georgia, and now (5 states later) I’m in Virginia LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Neither, I’m a sleepy gal
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Steve Jobs, Massimo Vignelli ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT?
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Lisa Simpson ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Yes. Drums, guitar, piano, and musical typing. FAVORITE CHILDHOOD TV SHOW? Fresh Prince of Bel-Air LAST BOOK YOU READ? Malcolm Grear - Inside/Outside ANY PETS? I wish WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? Ferris Bueller’s Day Off, Inception, Interstellar
I played the bassoon in fifth grade
FAVORITE FINE ARTIST?
WHAT LANGUAGES ARE YOU FLUENT IN?
Barbara Kruger, Andy Warhol, James Turrell, Marcel Duchamp FAVORITE CHARITY? Red Cross
Screen-printed posters, typefaces, songs, design publications COLOR USED MOST OFTEN IN YOUR DESIGN? Black and white TYPEFACE USED MOST OFTEN? Tiempos, Gotham, Unica
My Latin skills have deteriorated since high school, so just English! FAVORITE MOVIE? Heathers, Ex Machina, The Graduate FAVORITE FINE ARTIST? Corita Kent FAVORITE CHARITY? Planned Parenthood FAVORITE FREE TIME ACTIVITY? Crochet LAST COMPLIMENT YOU GOT? Probably something about my buzzcut DO YOU COLLECT ANYTHING? Magazine clippings COLOR USED MOST OFTEN IN YOUR DESIGN? All of them! TYPEFACE USED MOST OFTEN? DIN and Futura
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
I’m multi-talented, love visual form, and collaboration. However, I'm a procrastinator and sometimes I get consumed by my work.
Strength is my work ethic and attention to detail. Weakness is I’m not comfortable with ambiguity.
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Music producer or architect
A social psychologist or fine artist
A MANTRA OR SAYING YOU LIVE BY?
A MANTRA OR SAYING YOU LIVE BY? Creating is the most intense excitement one can come to know. – Anni Albers
FAVORITE FREE TIME ACTIVITY?
Netflix, finding new music, concerts, traveling, social media LAST COMPLIMENT YOU GOT? I’m compassionate and understanding DO YOU COLLECT ANYTHING?
Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it. – Ferris Bueller
FAVORITE CHILDHOOD TV SHOW?
The Simpsons (should come as no surprise after #4) LAST BOOK YOU READ? Bauhaus Textiles: Women Artists and the Weaving Workshop by Sigrid Workman Weitge ANY PETS? A silly dog named Bento
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2017 | STUDENTS TO WATCH
JULIAN GONZALEZ
SARA HAAS
SCHOOL OF VISUAL ARTS (SVA)
UCLA DIGITAL + MEDIA ARTS
Julián González is an artist and designer from Colombia, living and working in Brooklyn. He is currently pursuing an MFA in Interaction Design at the School of Visual Arts in Manhattan, where he explores design in new contexts. He grew up fascinated by science fiction, comic books, and video games, all influences in his thesis work on virtual reality tools for depressive disorders. His latest work includes the identity for the IXD Thesis Festival 2016. The Interaction Design Education Summit 17 and a team project to improve urban navigation for visually impaired people in Manhattan. Julian is also the cofounder of Tinto Project, a digital platform that supports small coffee farmers in his native country.
I'm Sara. I'm a Design + Media Arts student at UCLA, graduating in Spring 2017. I'm passionate about making things, whether that's graphic design, video, animation, or illustration. I believe in the power of design to communicate ideas and create experiences that words alone cannot. I care about creating design that is clear, conscious, individual, and tells an interesting story. I believe in the power of design to do more than sell products — to make a positive impact on our world. I’m constantly inspired by nature, science, and the magic in everyday things. When I'm not in class or designing something, I enjoy cooking, tending to my growing number of potted plants, film photography, linocut printmaking, and hiking.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born in Bogotá, Colombia. Now I live Brooklyn. LEFTY OR RIGHTY? Lefty, though I write and draw with right hand. MORNING PERSON OR NIGHT OWL? Morning owl
Lubbock, TX / Los Angeles, CA LEFTY OR RIGHTY? Righty
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Nicholas Urfe, The Magus ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
night owl and lover of strong, tar-like coffee
I played the violin as a kid, and I sing out loud when I work alone. FAVORITE CHILDHOOD TV SHOWS?
Jim Henson’s The Storyteller. LAST BOOK YOU READ?
Hertzian Tales:Electronic Products, Aesthetic Experience, and Critical Designby Anthony Dune ANY PETS? Two cats: one without a tail and another with no fangs. WHAT LANGUAGES ARE YOU FLUENT IN? Spanish and English, FAVORITE MOVIE? Too many FAVORITE FINE ARTIST? Toulouse Lautrec FAVORITE CHARITY? Toys for tots FAVORITE FREE TIME ACTIVITY? Traveling LAST COMPLIMENT YOU GOT? Nice glasses! DO YOU COLLECT ANYTHING? Printers catalogues COLOR USED MOST OFTEN IN YOUR DESIGN? Orange
MORNING PERSON OR NIGHT OWL? FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Hermione Granger ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I love music and appreciate other people's musical talents so much because I can't do it myself. FAVORITE CHILDHOOD TV SHOW? BattleBots and Mythbusters LAST BOOK YOU READ? The Meaning of Freedom by Angela Davis ANY PETS? No, but I want a cat. WHAT LANGUAGES ARE YOU FLUENT IN?
Only English right now, but I’m working on French. FAVORITE MOVIE? anything sci-fi FAVORITE FINE ARTIST?
Pipilotti Rist and Alex Prager FAVORITE CHARITY? the ACLU
Bella Stencil, but Gill Sans is always my first go.
FAVORITE FREE TIME ACTIVITY? Film photography LAST COMPLIMENT YOU GOT? “Nice slippers.” DO YOU COLLECT ANYTHING? concert ticket stub COLOR USED MOST OFTEN IN YOUR DESIGN? Pink TYPEFACE USED MOST OFTEN?
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Berthold Akzidenz-Grotesk
Strength is persistence. Weakness is impatience.
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Being thorough / indecision
A marine biologist, or a botanist.
A MANTRA OR SAYING YOU LIVE BY? YOLO
TYPEFACE USED MOST OFTEN?
A MANTRA OR SAYING YOU LIVE BY?
“Perfection is the enemy of good.” – George Carlin
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PATRICIA HAJJAR
NICK HART
WOODBURY UNIVERSITY
COLLEGE FOR CREATIVE STUDIES
Patricia Hajjar is a senior at Woodbury University working towards a BFA in Graphic Design. She is originally from Beirut, Lebanon, and moved to Los Angeles to pursue her education and career. She has won consecutive academic achievement awards in Graphic Design studio courses, is on the President’s list, and has had her work featured at the annual Graphic Design show. She has interned at Princess Cruises and received an offer to continue working as a freelance graphic designer and production artist. Patricia remains productive on campus working in multiple departments, as well as being an Executive Board member of the Woodbury AIGA chapter. Patricia is excited to begin her professional career in design and explore its many opportunities.
Nick Hart states: “ I want to travel the world. I want to bring new ideas to our culture. I want to expand our way of thinking and shrink our cynical views. I see the world as a beautiful place, one in which all walks of life can be happy and appreciate one another. My mission is to bring people together to share in common values. Noble is he who helps bring mankind into the loving arms of the universe through meaningful, representations of our known reality. Design gave me purpose and presented me with a path, to help make a difference, and to bring change. I’ve made a promise to always keep my creative mind strong and healthy, so that I can stand up for what I believe in. And none of my dreams would be possible without my loving wife by my side.”
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
WHERE WERE YOU BORN AND WHERE DO YOU LIVE?
Born in Burbank, CA and living in Woodland Hills CA LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? A little bit of both.
Born Commerce Twp MI. Currently live in Warren near Detroit. LEFTY OR RIGHTY? Righty
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? I haven’t identified with anyone else but myself ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
A consistent sleep schedule is all I need.
Does singing alone count as being musical? FAVORITE CHILDHOOD TV SHOW? Teletubbies and Blue’s Clues LAST BOOK YOU READ? Memoirs of a Geisha- Arthur Golden ANY PETS? A 5-pound Chi-Poo and 50-pound Bullypit
MORNING PERSON OR NIGHT OWL? FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Frodo Baggins ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I used to
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
produce alternative electronic. Design takes up most of my life now. FAVORITE CHILDHOOD TV SHOW? Courage the Cowardly Dog LAST BOOK YOU READ? Hyperspace by Michio Kaku ANY PETS? Two Rescue dogs – a kind, white American Bulldog and a goofy yet clever, brown Hound-Pit Mix WHAT LANGUAGES ARE YOU FLUENT IN? English. And Love! FAVORITE MOVIE? 2001: A Space Odyssey, Interstellar FAVORITE FINE ARTIST? Alex Grey, Yayoi Kusama FAVORITE CHARITY? American Brain Tumor Association FAVORITE FREE TIME ACTIVITY? Playing with the dogs, watching Sci-Fi and Fantasy films, camping at electronic music festivals, enjoying nature LAST COMPLIMENT YOU GOT? You have great hair DO YOU COLLECT ANYTHING? Meaningful + sometimes random objects COLOR USED MOST OFTEN IN YOUR DESIGN? Warm red, subtle purple TYPEFACE USED MOST OFTEN? Futura takes the cake! Wim Crouwel’s Gridnik pops up on multiple projects as of late.
Being a perfectionist is a strength and weakness
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Strength is feeding off my passion. Weakness is playing it safe.
As a child, ballerina. As a young adult, photographer or math teacher
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A MANTRA OR SAYING YOU LIVE BY?
Any job that allows immersion into the mystery of the cosmos. Or a filmmaker, though who knows maybe my design career can get me there too! Just look at Stefan Sagmeister. A MANTRA OR SAYING YOU LIVE BY? Life should be spent finding happiness, and fighting for the happiness of others.
WHAT LANGUAGES ARE YOU FLUENT IN?
English, Arabic, and fluently understand Armenian FAVORITE MOVIE? Harry Potter series, Catch Me if You Can, Aladdin FAVORITE FINE ARTIST? Claude Monet and Adeline Meilliez FAVORITE CHARITY? Reach Out and Read and I Have a Dream Foundation FAVORITE FREE TIME ACTIVITY?
If not napping, then reading, working out, or cooking LAST COMPLIMENT YOU GOT?
You are a very successful daughter, Patricia DO YOU COLLECT ANYTHING? Souvenirs and sentimental keepsakes COLOR USED MOST OFTEN IN YOUR DESIGN? Bondi Blue and Turquoise TYPEFACE USED MOST OFTEN? Futura and Gill Sans
Take things day by day, be patient for what’s coming next, and don’t plan out your life because you just never know what comes your way.
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2017 | STUDENTS TO WATCH
CONGER HE
JOAR HEIBERG
FASHION INSTITUTE OF DESIGN AND MERCHANDISING (FIDM)
MARYLAND INSTITUTE COLLEGE OF ART (MICA)
As a graphic designer, Conger He always put her passion into every design she makes. Through her educational background at the Fashion Institute of Design and Merchandising (FIDM), she has developed multiple skills in her major field. She brings her illustration skills to create attractive, strong designs, and she communicates well with clients to develop effective branding ideas based on information. She combines typography and visual arts to create clean, dramatic layouts. Conger would like to pursue a career as a creative director in the magazine design industry.
Joar Heiberg is a graphic designer finishing his senior year at MICA. Graphic design gives him the opportunity to combine his love for creativity and organization. He believes social design and design thinking are vital to being a successful change-maker and graphic designer. In classes offered to undergraduate students at the MICA Center for Social Design, he worked on projects in cooperation with The Johns Hopkins Center for Behavior and Health and The Baltimore City Health Department. He appreciates the opportunity to work on complicated social problems, finding ways to impact people's lives in a positive way. After graduation, Joar would like to find a job where he can continue to address social disparities through design.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born in China and live in Los Angeles LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Edward Elric ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT?
Yangqin, a Chinese hammered dulcimer FAVORITE CHILDHOOD TV SHOW? Supernatural LAST BOOK YOU READ? “Lolita” by Vladimir Nabokov ANY PETS? No. But really want a cat. WHAT LANGUAGES ARE YOU FLUENT IN?
Mandarin and English FAVORITE MOVIE? Harry Potter Series FAVORITE FINE ARTIST? Bashi Qi FAVORITE CHARITY? International Committee of the Red Cross FAVORITE FREE TIME ACTIVITY? Computer illustration LAST COMPLIMENT YOU GOT? “It looks professional” DO YOU COLLECT ANYTHING?
Art books of movies and magazines COLOR USED MOST OFTEN IN YOUR DESIGN?
Black, White, Red and Purple TYPEFACE USED MOST OFTEN? Arial, Edward Script GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Oslo, Norway and now Baltimore LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? The Apostle Thomas (i.e. Doubting Thomas) ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT?
I took lessons in guitar and piano, but I am not sure I am musical. FAVORITE CHILDHOOD TV SHOW?
I grew up without a tv but watched hours of National Geographic on VHS at my grandparents’s house. LAST BOOK YOU READ?
The Nordic Theory of Everything by Anu Partanen ANY PETS? Does the mouse I can’t catch count? WHAT LANGUAGES ARE YOU FLUENT IN? Norwegian and English FAVORITE MOVIE? Argo FAVORITE FINE ARTIST? Frank Stella FAVORITE CHARITY? Doctors Without Borders (MSF) FAVORITE FREE TIME ACTIVITY? Trailrunning LAST COMPLIMENT YOU GOT? “You’re kind.” DO YOU COLLECT ANYTHING? Photos on my iPhone COLOR USED MOST OFTEN IN YOUR DESIGN?
The ability to find creative inspirations/I’m a workaholic
A tie between blue and green
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Musician
TYPEFACE USED MOST OFTEN? Din GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
A MANTRA OR SAYING YOU LIVE BY?
Strength is research. Weakness is motion.
Be yourself. Everyone else is already taken. – Oscar Wilde
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Work with government in some capacity. A MANTRA OR SAYING YOU LIVE BY?
Aesthetics are fleeting, the only things with longevity are ideas – Frank Chimero 68 G D U SA
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WYATT HOCKENSMITH
NOAH HUMES
PENNSYLVANIA COLLEGE OF ART AND DESIGN
OTIS COLLEGE OF ART AND DESIGN
Wyatt Hockensmith is a senior Graphic Design Major. He first became interested in art when he took high school class hoping for an easy grade. He applied to art school and decided to become a graphic designer, having no clear idea what it was. Although he had a rough start, he couldn’t imagine his life without design now. Wyatt is constantly playing with the line between design and illustration. He is currently experimenting with font development and automotive illustration in his free time. He hopes to someday be able to combine his passion for graphic design with his love for the automotive industry. Wyatt is known at PCAD for giving 200% to every assignment, being humble, receptive to input and guidance, and a general pleasure to work with.
Noah Humes grew up in Los Angeles. He is currently in his senior year pursuing his BFA. Throughout his upbringing, he was fascinated with depicting people he identifies with. Sharing the stories and truths that need to be understood, issues that need to be addressed lives within him while creating. Noah feels the responsibility as an illustrator to comment on the social and political issues occurring in the world around him. Through his creations, he believes it is essential to keep in mind and apply the ways of “how to paint” and “how to draw” mixed with expressive, loose and free techniques.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Hanover PA and Dover PA LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL?
My nights usually turn into mornings.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born and currently live in Los Angeles, CA LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Morning person FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Marcus Garvey ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Brennan Huff ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT? Nope FAVORITE CHILDHOOD TV SHOW? Rocket Power LAST BOOK YOU READ? Mastering Type ANY PETS? Chihuahuas WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? Interstellar FAVORITE FINE ARTIST? Chuck Close FAVORITE CHARITY? ASPCA FAVORITE FREE TIME ACTIVITY? What free time? LAST COMPLIMENT YOU GOT? “That stuff is really cool, but what
I am musical, and learning to play the piano. FAVORITE CHILDHOOD TV SHOW? Tom & Jerry LAST BOOK YOU READ? A Rap on Race – a dialog between Margaret Mead & James Baldwin ANY PETS? I have two dogs WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? I am Legend
are you even going to do as a graphic designer?” DO YOU COLLECT ANYTHING? Business cards, packaging COLOR USED MOST OFTEN IN YOUR DESIGN? Blue or Teal TYPEFACE USED MOST OFTEN? House Slant, Nelda
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
“Your sweater is amazing, I need one of those.” DO YOU COLLECT ANYTHING? Newspapers COLOR USED MOST OFTEN IN YOUR DESIGN? Yellow TYPEFACE USED MOST OFTEN? Lemon Milk GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Strength – Understanding the expressive nature within image-making / Weakness – Overthinking concepts and composition, at times the painting overall.
Auto mechanic
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A MANTRA OR SAYING YOU LIVE BY?
I would be a Marine Biologist
Wherever you go … there you are.
A MANTRA OR SAYING YOU LIVE BY?
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Illustration/Typography
FAVORITE FINE ARTIST?
Kerry James Marshall, Jonas Wood, Kehinde Wiley FAVORITE CHARITY? Reed For Hope Foundation FAVORITE FREE TIME ACTIVITY? Running LAST COMPLIMENT YOU GOT?
Love takes off masks that we fear we cannot live without and know we cannot live within. – James Baldwin
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2017 | STUDENTS TO WATCH
HELEN IP
FAITH KAUFMAN
CRANBROOK ACADEMY OF ART
CARNEGIE MELLON UNIVERSITY
A continental nomad, Helen was born in New Zealand, then spent her formative years in the San Francisco Bay Area. She has a BFA in Graphic Design from CCA. After 4 1/2 years in the professional world, she is pursuing an MFA to investigate what it means to operate a hybrid practice. Her most recent travels involved a week at The Ventriloquist Summerschool in Oslo. Currently, Helen collaboratively runs d0t.biz, a free artist's residency, publishing press, and library with Alex Meiser.
Faith Kaufman is an aspiring Visual and Interaction Designer from Cincinnati OH. She is currently a junior studying Communication Design with a second major in Human Computer Interaction and a minor in Media Design. She has always had a strong passion for creative expression. Faith studied dance and fine arts before she discovered Communication Design, and fell in love with the relationship between form and function. Though she delights in the purely visual, what motivates her most as a designer is bridging the gap between people and information. She aims for her work to be both intuitive and enjoyable.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Wellington, New Zealand, land of sheep and hobbits. Now I'm from San Francisco. LEFTY OR RIGHTY? Right MORNING PERSON OR NIGHT OWL? Definitely nocturnal FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? The old woman in Tampopo who sneaks around a
WHERE WERE YOU BORN AND WHERE DO YOU LIVE? I was born and
raised in Cincinnati OH. I live now in Pittsburgh PA to go to school. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl, for sure. FICTIONAL OR HISTORICAL CHARACTER YOU'VE ALWAYS IDENTIFIED WITH? As a kid, I really wanted to be Hermione in
store secretly squishing all the food. I have a tactile obsession.
Harry Potter and dressed up as her for 3 or 4 Halloweens.
ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
No, I used to kick the piano when my mum would make me practice. FAVORITE CHILDHOOD TV SHOW? Hey Arnold and Recess
I am a very rhythmic person because I have danced competitively. FAVORITE CHILDHOOD TV SHOW? Ed, Edd, and Eddy, Spongebob
LAST BOOKS YOU READ?
LAST BOOK YOU READ?
Nausea by Jean-Paul Sartre, Experiment Marathon by Hans Ulrich Obrist/Olafur Eliasson, Relational Aesthetics by Nicolas Bourriaud ANY PETS? No but I have a pet-shaped hole in my heart
Unseen World by Liz Moore, Hallucinations by Oliver Sacks ANY PETS? Used to have a little toy poodle named Misty.
WHAT LANGUAGES ARE YOU FLUENT IN?
English, plus a little Spanish and Kimoji FAVORITE MOVIE? Amelie, Coraline, There Will Be Blood FAVORITE FINE ARTIST? Marco Brambilla, Andy Warhol FAVORITE CHARITY? The Dragonfly Foundation FAVORITE FREETIME ACTIVITY? Yoga
English, some French, 5% Mandarin FAVORITE MOVIE? Koyaanisqatsi by Godfrey Reggio FAVORITE FINE ARTIST? Isa Genzken and Tauba Auerbach FAVORITE CHARITY? Creativity Explored FAVORITE FREE TIME ACTIVITY? Hiking and camping LAST COMPLIMENT YOU GOT?
“These waffles are a perfect balance of sweetness.” DO YOU COLLECT ANYTHING? Yes. I'm currently amassing a heap of puffy paint and various multi-coloured cleaning tools (sponges specifically) COLOR USED MOST OFTEN IN YOUR DESIGN? Blue! TYPEFACE USED MOST OFTEN? Space Mono and Druk GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
I can work relatively fast and follow my instincts confidently. But I get hung up on details, sometimes you just need to let go.
WHAT LANGUAGES ARE YOU FLUENT IN?
LAST COMPLIMENT YOU GOT?
On the shade of blue that I’m using for a current project DO YOU COLLECT ANYTHING? Rocks and gemstones, clothing tags, collector coins, and lots of art supplies COLOR USED MOST OFTEN IN YOUR DESIGNS? Pale blue and maroon. TYPEFACE MOST OFTEN USED? Recently, Akkurat Mono GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is that I am detail-oriented and meticulous. Weakness is that it is sometimes hard for me to keep the scope of projects small. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A psychologist, fine artist, or teacher
A volcanologist
MANTRA OR SAYING YOU LIVE BY?
A MANTRA OR SAYING YOU LIVE BY? Harmony makes small things
When the going gets tough, the tough get going.
grow, lack of it makes great things decay – Sallust 70 G D U SA
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ETHAN KEISTER
LAUREN KING
MILWAUKEE INSTITUTE OF ART & DESIGN (MIAD)
PHILADELPHIA UNIVERSITY
Ethan Keister is a graphic designer and illustrator. He is currently an undergraduate student majoring in communication design with a minor in illustration. Ethan’s non-design hobbies include hiking, alpine skiing, rock climbing, running, consuming copious amounts of junk food, biking, water skiing, and writing about himself in the third person. He resides in Milwaukee WI, was raised in Upstate New York, and originally hails from Hanoi.
Lauren King is a senior Graphic Design Communication student at Philadelphia University. She is currently co-president of Philadelphia University’s AIGA student group and enjoys attending local AIGA Philadelphia events. She started off her college career looking to get a degree in interactive web design, but quickly fell in love with the beauty of typography and the physicality of printed pieces. Lauren loves to experiment with color and pattern but also appreciates a clean and simple aesthetic when necessary. She loves the city of Philadelphia and hopes to stick around after graduating to find a career in the field.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Hanoi, Vietnam, raised in Western New York, currently reside in Milwaukee LEFTY OR RIGHTY? Lefty. I despise spiral notebooks MORNING PERSON OR NIGHT OWL? Night owl
WHERE WERE YOU BORN ABD WHERE DO YOU LIVE NOW?
I was born and raised in Drexel Hill PA. LEFTY OR RIGHTY? Lefty! (We're cooler!)
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Fictional is Jake the Dog from Adventure Time;
MORNING PERSON OR NIGHT OWL?
historical is Revolutionary War hero, Ethan Allen who I was named after.
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Tina Belcher from Bob’s Burgers is pretty relatable. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT?
I used to play piano; now I play a mean cowbell. FAVORITE CHILDHOOD TV SHOW? Jimmy Neutron: Boy Genius and The Grimm Adventures of Billy & Mandy LAST BOOK YOU READ? How to Ruin Everything by George Watsky ANY PETS? I have a dog named Shamus, a German Shephard/Collie-mix and a cat named Meowith. WHAT LANGUAGES ARE YOU FLUENT IN? Unfortunately, just English. FAVORITE MOVIES? District 9, Kick-Ass, Watchmen FAVORITE FINE ARTISTS? Ikeda Manabu, Jenni Saville, Tom Richmond FAVORITE CHARITY? The Kenya Outreach Project
I would say I can be both, it depends on the day.
I'm not very musical anymore, though I tried when I was younger. FAVORITE CHILDHOOD TV SHOW?
I was a huge fan of The Powerpuff Girls, bedspread and everything. LAST BOOK YOU READ? Don't Sweat the Small Stuff, And It's All Small Stuff by Richard Carlson. ANY PETS? An adorable Bichon Frise named Rocky. WHAT LANGUAGES ARE YOU FLUENT IN?
COLOR USED MOST OFTEN IN YOUR DESIGN?
Only fluent in English, but I know some high school German. FAVORITE MOVIE? Silver Linings Playbook FAVORITE FINE ARTIST? Claude Monet FAVORITE CHARITY? Philadelphia Animal Welfare Society (PAWS) FAVORITE FREE TIME ACTIVITY? What exactly is free time? LAST COMPLIMENT YOU GOT? My package design professor complimented the process I went through on a recent project. DO YOU COLLECT ANYTHING? I hold on to all concert ticket stubs
Orange. I get a lot of flak for it
COLOR USED MOST OFTEN IN YOUR DESIGN?
TYPEFACE USED MOST OFTEN?
Curlz MT. Just kidding. Gotham and Adelle/Adelle Sans
I use shades of green in a lot of my work. TYPEFACE USED MOST OFTEN? I’m a sucker for Gotham.
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Embedding humor into my work/Spelling and grammar at times. Travel blogger, Veterinarian.
Strength is the ability to stay focused. Weakness is not sketching enough before moving to the computer. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Photographer
A MANTRA OR SAYING YOU LIVE BY?
A MANTRA OR SAYING YOU LIVE BY?
Always surround yourself with people way more intelligent or talented than yourself - you learn a lot more that way.
Nothing worth having comes easily.
FAVORITE FREE TIME ACTIVITY?
Drawing in my sketchbook, going on bike rides LAST COMPLIMENT YOU GOT?
“You can eat anything and not gain weight” DO YOU COLLECT ANYTHING? Foreign currency
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
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2017 | STUDENTS TO WATCH
EMILY KOUI
LIKANDO KUMOYO
ROCHESTER INSTITUTE OF TECHNOLOGY (RIT)
PARSONS SCHOOL OF DESIGN
Emily Koui (“Kwee”) is a UX/Motion Designer. She comes from Cyprus and is a proud descendant of a Greek Cypriot and a Filipino parent. At age 25, she is halfway to finishing her MFA in Visual Communication Design, at RIT. Prior to that, Emily acquired her BA in Graphic & Advertising Design at Frederick University in Cyprus. She is a passionate designer always on the hunt to learn and expand her knowledge and skills. Her focus is on UX Design, but she also really enjoys creating Interaction/ Motion Design projects. Emily is always up for design challenges because they bring out her best.
Likando Kumoyo is a senior Communication Design student. Originally from Zambia, she has lived in the U.S., Tunisia, Egypt and France, and approaches her work with an open mind and global perspective. A lover of all things art related, her work often focuses on promoting the arts and engaging the public. Likando is constantly looking to deepen her knowledge and skills, and is inspired by the possibilities and positive impact that design has on art and on society as a whole.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
MORNING PERSON OR NIGHT OWL?
I was born and raised in Cyprus. I currently live in Rochester NY. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Definitely a night owl
Morning person, but sometimes need the help of some coffee.
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Final Fantasy IX Vivi ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT?
Leslie Knope. I aspire to be as dedicated and organized as she is.
I taught myself to play the piano and the drums. FAVORITE CHILDHOOD TV SHOW? Xena the Warrior Princess
FAVORITE CHILDHOOD TV SHOW? Out of the box! LAST BOOK YOU READ? Made to Stick by Chip and Dan Heath ANY PETS? No pets. WHAT LANGUAGES ARE YOU FLUENT IN?
LAST BOOK YOU READ?
Liespotting: Proven Techniques to Detect Deception ANY PETS? Two Chihuahuas WHAT LANGUAGES ARE YOU FLUENT IN? Greek and English FAVORITE MOVIE? Interstellar FAVORITE FINE ARTIST? Wassily Kandinsky FAVORITE CHARITY?
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born in Lusaka, Zambia and now live in New York City. LEFTY OR RIGHTY? Righty
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I played piano growing up.
English (French is a work in progress). FAVORITE MOVIE? Love Actually FAVORITE FINE ARTIST? Frank Stella FAVORITE CHARITY? The Marilyn Violet Foundation helps provide school supplies and goods children and families in New York City
A. G. Leventis Foundation, Cyprus Children's Fund, Inc. FAVORITE FREE TIME ACTIVITY? Indoor Rock Climbing LAST COMPLIMENT YOU GOT? “1 out of 10 designers pass our first round of portfolio reviewing before the interviews. You passed.” DO YOU COLLECT ANYTHING? Memories
FAVORITE FREE TIME ACTIVITY?
COLOR USED MOST OFTEN IN YOUR DESIGN?
Various types of ephemera from events and travels.
Black, the absence of color
COLOR USED MOST OFTEN IN YOUR DESIGN?
TYPEFACE USED MOST OFTEN? Din GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
I tend to prefer black and white.
My attention to detail can be time consuming (weakness). However, I always deliver on time and my detail inputs, enhance and give character to my designs (strength). IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Chef/Baker A MANTRA OR SAYING YOU LIVE BY? There's no such thing as coincidence. There are no accidents in life. Everything that happens is the result of a calculated move that leads us to where we are.
It’s a close tie between Circular and Futura.
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Cooking and trying to recreate the recipes in Tasty videos. LAST COMPLIMENT YOU GOT? I was told a design project had the potential to continue and succeed in the “real world” after school! DO YOU COLLECT ANYTHING?
TYPEFACE USED MOST OFTEN? GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is attention to detail. I use it to go the extra mile to enrich an experience or design. My lack of drawing skills is a weakness. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A cook/pastry chef or wedding planner. A MANTRA OR SAYING YOU LIVE BY? Function in disaster, finish in style and keep calm at the core of your being. – Lucy Madeira
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CHRISTINA LAGUENS
JENNY LANIER
WOODBURY UNIVERSITY
SCAD
Christina Laguens was born and raised in Oahu, Hawaii and moved to California to study graphic design. She is currently a senior at Woodbury University and has had the opportunity to intern as a graphic designer with the SAG-AFTRA Foundation where she helped with rebranding and the 2016 SAG awards, and advertising firm, Saatchi & Saatchi LA, where she designed a full rebranding of their internal asset management program and assisted with the Toyota rebrand. She has also participated in LA area AIGA workshops. In her free time, she enjoys photography and petting dogs.
After twenty years of school, Jenny is thrilled to graduate in June with her MFA in Graphic Design from SCAD Atlanta. Until then, she will be working on her thesis, which examines the creative process and how designers find inspiration. In 2011, Jenny earned her BA in Creative Advertising from Southern Methodist University and worked as an Art Director for several years afterwards. She has won multiple ADDYs, a gold Obie, and has been featured in CA and Graphis. After graduation, Jenny will begin working as a UX designer at IBM Design Studio in Austin TX. Jenny enjoys traveling, explaining to people why her jokes are funny, and cuddle sessions with her dog.
WHERE WERE YOU BORN AND QHERE DO YOU LIVE NOW?
Born in Honolulu, Oahu and currently living in Burbank. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Morning! FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Remy from Ratatouille ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I play the piano FAVORITE CHILDHOOD TV SHOW? Spongebob LAST BOOK YOU READ? Serial ANY PETS? Two dogs, a Lab mix and a Brittany Spaniel! WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? Shrek and Ratatouille FAVORITE FINE ARTIST? Roy Lichtenstein FAVORITE CHARITY? Alaqua Animal Refuge FAVORITE FREE TIME ACTIVITY? Photography LAST COMPLIMENT YOU GOT?
WHERE WERE YOU BORN AND WHERE DO YOU LIVE?
I was born in Atlanta, currently live there, and will move to Austin after graduation. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? More of a 2 p.m. person FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Leslie Knope, but replace waffles with rainbow sprinkles. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I played the drums growing up and percussion in middle school. FAVORITE CHILDHOOD TV SHOW? Ninja Turtles LAST BOOK YOU READ? Ella Minnow Pea by Mark Dunn ANY PETS? I have a dog named Koda. WHAT LANGUAGES ARE YOU FLUENT IN?
Very precise and detail oriented
English (when I’m not sleep deprived) and Spanish FAVORITE MOVIE? Jaws FAVORITE FINE ARTIST? Renoir was pretty fine. FAVORITE CHARITY? Humane Society and Cupid’s Undie Run FAVORITE FREE TIME ACTIVITY? Learning about sharks, going to concerts, traveling/exploring, befriending animals. LAST COMPLIMENT YOU GOT? You give really good advice. DO YOU COLLECT ANYTHING? When I was a kid, I used to collect spoons. Now, I try to collect money. COLOR USED MOST OFTEN IN YOUR DESIGN? Cornflower blue TYPEFACE USED MOST OFTEN? Proxima Nova
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Nurse or Photographer
Strength is connecting with people and designing for accessibility. Weakness is that it is hard for me to stop working on something because I want to make it better.
You always give empathy and still keep the bigger picture in mind. DO YOU COLLECT ANYTHING? Birthday cards COLOR USED MOST OFTEN IN YOUR DESIGN?
Unconsciously, blue TYPEFACE USED MOST OFTEN?
I try not to use same typeface, but I love Apercu GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
A MANTRA OR SAYING YOU LIVE BY?
Be the person your dog thinks you are.
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
I’d run an animal shelter. A MANTRA OR SAYING YOU LIVE BY?
Never stop learning.
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2017 | STUDENTS TO WATCH
MIKEL MCCAVANA
LIZZIE MILLER
SHILLINGTON
FULL SAIL UNIVERSITY
Mikel McCavana is a Brooklyn-based visual designer and musician. He currently works as a digital product designer at Moment in New York City. Before becoming a designer, he worked as a music journalist, recording studio assistant, and brand strategist. As a result of his varied creative pursuits and his background in literature and philosophy, Mikel maintains a multidisciplinary understanding of the creative process, as well a critical eye towards the intersection of design and culture.
Lizzie Miller is a recent graduate of Full Sail University’s Graphic Design BS degree program. Combining skill level with her love for people and go get em’ attitude, Lizzie makes it her personal mission to craft design solutions for anyone needing them. Lizzie has worked with both nonprofits and for-profits, with the same goal in mind, to move people to action. What motivates her as a designer is the simple reward of completing a project, and the opportunity to work with people through the creative process. She is determined to live a life that creates with others in mind. She enjoys the simplicity of playing even the smallest part of someone’s brand story. Lizzie is an unashamed coffee enthusiast, lover of typography, adventurer and story collector. And you can guarantee you will always be greeted with a smile in her presence.
WHERE WERE YOU BORN WHERE DO YOU LIVE NOW?
I was born in Boston, and now live in Brooklyn. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Morning person FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Samwell Tarly - Game of Thrones ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I've
played guitar for 17 years, and have played in bands for almost as long. FAVORITE CHILDHOOD TV SHOW? The Simpsons LAST BOOK YOU READ?
“Born To Run,” Bruce Springsteen's autobiography. DO YOU HAVE ANY PETS? No \WHAT LANGUAGES ARE YOU FLUENT IN?
Not fluent, but a bit of Spanish FAVORITE MOVIE? I Heart Huckabees FAVORITE FINE ARTIST? Max Beckmann FAVORITE CHARITY? Habitat for Humanity FAVORITE FREE TIME ACTIVITY? Practicing with my punk band. LAST COMPLIMENT YOU GOT? Nice glasses, dude!" DO YOU COLLECT ANYTHING? No COLOR USED MOST OFTEN IN YOUR DESIGN? Red TYPEFACE USED MOST OFTEN? Avenir GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is perfectionism. Weakness is indecision. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Probably in grad school for something literature-related. A MANTRA OR SAYING YOU LIVE BY?
Don't make. Allow.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW? Born in
Cali, raised in Florida and currently living the dream in Memphis. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL?
An extremely happy morning person. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Elizabeth Bennet from Pride and Prejudice ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT? Sadly no. FAVORITE CHILDHOOD TV SHOW? Power Rangers all day, every day. LAST BOOK YOU READ? Platform by Michael Hyatt ANY PETS? No, but if I did, I'd have a baby pudu. WHAT LANGUAGES ARE YOU FLUENT IN? English, after coffee. FAVORITE MOVIE? The Breakfast Club FAVORITE FINE ARTIST? Paul Klee, Yoko Ono FAVORITE CHARITY? Dirty Feet Missions FAVORITE FREE TIME ACTIVITY? Brunch and hiking LAST COMPLIMENT YOU GOT? “You have the best laugh.” DO YOU COLLECT ANYTHING? Stamps in my passport? COLOR USED MOST OFTEN IN YOUR DESIGN?
Various shades of blue ? TYPEFACE USED MOST OFTEN? Gotham, handlettering GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Strength is
patience and weakness is an unhealthy attachment to projects. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A professional encourager. A MANTRA OR SAYING YOU LIVE BY?
It's up to you to live an extraordinary life.
74 G D U SA
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MEGAN MILLER
KELSEY MITCHELL
SCHOOL OF ADVERTISING ART (SAA)
THE COOPER UNION SCHOOL OF ART
Megan Miller is a 19-year-old designer and photographer from Huber Heights OH. Megan enjoys photography and playing music with friends, and strives to lead a positive and encouraging lifestyle. Her work shows multiple sides of her personality, from light and bubbly to dark and mysterious. Her inspiration is often drawn from her friends and family. Some of the most important things in her life include sticky notes, soft pretzels, and Jesus. Megan wishes to travel all over the U.S. and beyond (who doesn’t?), and is constantly dreaming about living and designing at the top of the Smoky Mountains.
Kelsey Mitchell is currently a junior graphic design student. From making fictional menus on her parent’s old computer in middle school, to cutting up pages from her mom’s old Shape magazines, she always subliminally knew of her love of letters. Alongside her alphabet-driven interests, she also performs in musical theater. Together, these methods of creating evoke a love of world building and making of systems formally and imaginatively. Now immersed in studio work, she enjoys making posters and chapbooks which illustrate these ideas. She enjoys silkscreening, raspberry-lime seltzer, and humming her favorite songs.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Dayton, Ohio… I still live here, but not for long! LEFTY OR RIGHTY? Righty tighty MORNING PERSON OR NIGHT OWL? Hoo-hoo
Born in New Jersey, currently live in New York LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night Owl
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Beatrice “Tris” Prior from Divergent ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Ursula from Little Mermaid, Andy from Sixteen Candles ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Yes! I sing & play ukulele and acoustic guitar at church. I also play piccolo and flute, and I dabble in piano. FAVORITE CHILDHOOD TV SHOW? Full House or The Nanny LAST BOOK YOU READ? The Unwind series by Neal Shusterman ANY PETS? Yes! I have a very round beagle-dachshund mix named Princess. She’s perfect. Did I mention she’s very round? WHAT LANGUAGES ARE YOU FLUENT IN? English and Sarcasm FAVORITE MOVIE? Divergent FAVORITE FINE ARTIST? Really diggin’ CJ Hendry right now. FAVORITE CHARITY? Covenant House
Yes! I played marimba in high school and sing. FAVORITE CHILDHOOD TV SHOW? The Big Comfy Couch LAST BOOK YOU READ? Irish Fairy Tales by William Butler Yeats ANY PETS? No
FAVORITE FREE TIME ACTIVITY?
FAVORITE FREE TIME ACTIVITY?
Other than eating? Photography & playing music with friends. LAST COMPLIMENT YOU GOT? (You’re making me blush.) A fellow student told me I was a great creative lead for our latest group assignment. Our instructor and the president of SAA teared up as we talked about our work. DO YOU COLLECT ANYTHING? (Ugly) Sweaters that are too big for me COLOR USED MOST OFTEN IN YOUR DESIGN? Blue and red TYPEFACE USED MOST OFTEN? Proxima Nova
Attending/photographing concerts or going to the Met
WHAT LANGUAGES ARE YOU FLUENT IN?
Only English, but I would love to know Spanish. FAVORITE MOVIE? Sleeping Beauty, Sing Street, or Wuthering Heights FAVORITE FINE ARTIST?
Currently, Heironymus Bosch or the Limbourg Brothers. FAVORITE CHARITY? American Transplant Foundation
LAST COMPLIMENT YOU GOT?
You did a great job! (I was just in a musical). DO YOU COLLECT ANYTHING? Lately, books on Irish literature . . . consistently, postcards and photos COLOR USED MOST OFTEN IN YOUR DESIGN?
Blue, but mostly black & white TYPEFACE USED MOST OFTEN?
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Lately, Pixel Party & Inconsolata…consistently ITC Century
My greatest strength and weakness are the amount of pressure I put on myself to make all of my work look good. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? I almost went to school to become a radiation therapist, so probably that. A MANTRA OR SAYING YOU LIVE BY? Don’t stop until you are proud – and you will be – because your work is worthy and you didn’t quit!
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is layout, letterpress printing; weakness is color! IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Musical theater actor or Disney Imagineer A MANTRA OR SAYING YOU LIVE BY?
When one door closes, another opens! G D U SA 75
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2017 | STUDENTS TO WATCH
PEDRO MORENO
CHRISTIAN MORIN
TEXAS STATE UNIVERSITY
CRANBROOK ACADEMY OF ART
Pedro Moreno has earned an Associates Degree in Communication Design from San Antonio College and is now pursuing a BFA in Communication Design from Texas State University. He had the privilege of interning at H-E-B; one of the largest grocery stores in Texas and has earned various awards, one of them being a National ADDY in 2016. He is also an Art Director for the 2016-2017 Texas State NSAC team competition. Pedro is the president of the Texas State AIGA student group where he leads a successful team of design students to create, organize, and provide vital design information and knowledge to students.
Christian Morin is a graphic designer, educator, art director, and musician from Los Angeles. He is currently an MFA candidate in the 2DDesign department. He received his AA at The Fashion Institute of Design and Merchandising and his BFA from Art Center College of Design. He has taught at Eastern Michigan University and Art Center and has written for Print Magazine. Christian formerly worked as a graphic designer and art director at Girl Skateboards and as an artist assistant for Alex Israel. He also co-hosts an independent radio show on KCHUNG called Prodigal Sons. As a former touring musician, Christian now combines performance and graphics with an interest in the modernist avant-garde and the likes of Kurt Schwitters and Oskar Schlemmer. His most recent work is entitled The Great American Race, which consists of a book, film, and installation explores problematic issues of race, religion, and society’s complicity in this system.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Guanajuato Mexico, San Antonio Texas LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Morning Person FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Ernesto Guevara ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? No
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW? I was
born in Pasadena just north of Los Angeles. Now I live at Cranbrook.
WHAT LANGUAGES ARE YOU FLUENT IN? Spanish and English
LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Mid-day FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Charlie Brown ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
FAVORITE MOVIE? Interstellar
Rhythm section
FAVORITE FINE ARTIST? Salvador Dalí
A lawyer or a pilot
FAVORITE CHILDHOOD TV SHOW? Peanuts LAST BOOK YOU READ? Neuromancer ANY PETS? No WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? Tokyo Story FAVORITE FINE ARTIST? Charles Schulz FAVORITE CHARITY? Anything personal and hand delivered FAVORITE FREE TIME ACTIVITY? Racing motorcycles and cars LAST COMPLIMENT YOU GOT? This! DO YOU COLLECT ANYTHING? Books and magazines COLOR USED MOST OFTEN IN YOUR DESIGN? Orange TYPEFACE USED MOST OFTEN? Trade Gothic GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
A MANTRA OR SAYING YOU LIVE BY?
Perception/Dogma
FAVORITE CHILDHOOD TV SHOW? The Simpsons LAST BOOK YOU READ? Success By Design by David Sherwin ANY PETS? No
FAVORITE CHARITY? Doctors Without Borders FAVORITE FREE TIME ACTIVITY? Reading LAST COMPLIMENT YOU GOT? “You are quite modest” DO YOU COLLECT ANYTHING? Books COLOR USED MOST OFTEN IN YOUR DESIGN? Black TYPEFACE USED MOST OFTEN? Gotham GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Curiosity/Naiveness IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Sometimes you win sometimes you learn.
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Professional racer A MANTRA OR SAYING YOU LIVE BY?
“Don’t try to be original, just try to be good” – Paul Rand interpretation of a Mies van der Rohe quote
76 G D U SA
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INGRID NELSON
BRYANT NICHOLS
RHODE ISLAND SCHOOL OF DESIGN (RISD)
UNIVERSITY OF CINCINNATI DESIGN, ARCHITECTURE, ART AND PLANNING (DAAP)
Hello! I am currently a senior in Graphic Design. I was born and raised in Port-au-Prince, Haiti. I describe myself as a quiet social introvert, who can get down for a party, and always up to dance. In my work, I have been exploring the multiple facets and intersectionalities of my identity, as a Black Haitian Female Graphic Designer. I have been dissecting, questioning and trying to merge in these aspects of my life. Right now I am excited about my Degree Project in which I am examining the dynamics of diglossia that is inherent to the Haitian society, and the sociolinguistics context of Haiti where French and Haitian Creole co-exist. I want to amplify ways that Haitian Creole is already elevated, and really open a discussion about its place in our society. WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born in Port-au-Prince now living in Providence LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Both, when needed FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Erykah Badu, her sense of self and authenticity. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
No, unfortunately! FAVORITE CHILDHOOD TV SHOW? I had a few, Les Razmoket
(Rugrats), Tintin, Tortue Ninja (Ninja Turtle), Asterix & Obelix . . . LAST BOOK YOU READ? Afrofuturism by Ytasha Womack ANY PETS? I have a cat named Martian. WHAT LANGUAGES ARE YOU FLUENT IN? Haitian Creole, French,
English, I dabbled in a little bit of Spanish and Arabic. FAVORITE MOVIE? Kirikou is to me a classic. FAVORITE FINE ARTIST?
I have recently fallen in love with the work of Kerry J. Marshall. FAVORITE CHARITY?
I like contributing to effort helping with education in Haiti. FAVORITE FREE TIME ACTIVITY? Catching up on my favorite shows LAST COMPLIMENT YOU GOT? My advisor told me in crit today to hone in on my abilities to create community through storytelling. DO YOU COLLECT ANYTHING?
I would say notebooks because I like to write and jot my ideas down. COLOR USED MOST OFTEN IN YOUR DESIGN? Orange TYPEFACE USED MOST OFTEN? I have used Questa quite often. I am also a sucker for good old Aksidenz. GREATEST STRENGTH/WEAKNESS AS A DESIGNER? I always push the extra mile, and try to make my work reflect my personal values. I can improve in how I take criticism and communicate. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? A dancer A MANTRA OR SAYING YOU LIVE BY? Dream, Believe, Inspire.
Bryant Nichols is a multidisciplinary designer with a focus on 2D and 3D animation. He is passionate, self-disciplined, and is always looking for ways to push his work to the next level. Over the past few years, Bryant has worked with companies like Shutterstock and Movable Ink and renowned design agencies such as J. Walter Thompson and Punchcut. More recently, he has embarked on an indefinite daily project to create a piece of work from start to finish everyday with Cinema 4D (currently at over 400 consecutive day!). Bryant is happiest when absorbed in his work and considers creating priority number one. His goal is to make an impact in the realm of motion design through his love of world building and storytelling. Come January, he will be taking his next big step as a motion design intern for The Mill. WHERE WERE YOU BORN AND WHERE DO YOU LIVE?
Born in Daegu, South Korea. Currently living in Cincinnati. LEFTY OR RIGHTY? Right MORNING PERSON OR NIGHT OWL? Night Owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Garfield ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT?
Yes, I play bass. FAVORITE CHILDHOOD TV SHOW? Zoboomafoo LAST BOOK YOU READ? The War of Art by Steven Pressfield ANY PETS? No WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? Shaun of the Dead FAVORITE FINE ARTIST? James Jean FAVORITE CHARITY? Goodbooks FAVORITE FREE TIME ACTIVITY? Video games LAST COMPLIMENT YOU GOT? Being nominated for this! DO YOU COLLECT ANYTHING? No COLOR USED MOST OFTEN IN YOUR DESIGN? Black TYPEFACE USED MOST OFTEN? Nik Thoenen’s Regular GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is ability to delve deep into the subject matter and break it down to its most resonate elements. Weaknewss is hyper-criticality of others work, which can be off-putting. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Probably dead A MANTRA OR SAYING YOU LIVE BY?
“You always have time for the most important thing.”– Pressfield G D U SA 77
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2017 | STUDENTS TO WATCH
PAULINE NYREN
EMILY PRESTRIDGE
DREXEL UNIVERSITY WESTPHAL COLLEGE
AUBURN UNIVERSITY
Pauline Nyren is a senior in the graphic design program at Drexel University. After switching from a fashion merchandising major due to craving more creative hands-on work, she has definitely found the field she was meant to be in. Pauline enjoys the relationship between fine art and design and the ability to communicate with people through visual language. While some may describe it as insane, her intense attention to detail is what drives her. During her six month co-op at Hasbro working as a brand designer for Nerf, she learned the power of working in a fun and fast-paced work environment. She is known for snorting when she laughs and being the first to suggest getting food.
Emily Prestridge recently completed her BFA in Graphic Design. She’s a lover of music and famous for giving high fives. Growing up in a small, Southern town has spiked her thirst for the unknown. Her intrinsic curiosity spreads to all areas of life including her love for people. Her favorite part of the design process is the initial brainstorming when a spark of creativity can lead to ingenuity. In the near future, she plans to expand her knowledge in motion graphics and illustration as an Art Director. She hopes she can influence younger designers to explore new ideas and face challenges with excitement and passion.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Connecticut, living in Philly now. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl 100% FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Bridget Jones ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I am very mediocre at all things music. FAVORITE CHILDHOOD TV SHOW? Lizzie Mcguire or Spongebob LAST BOOK YOU READ? The Collected Stories of Lydia Davis ANY PETS? Unfortunately no, I’m at school too much to be responsible for another life. WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? Pretty Woman or Clueless FAVORITE FINE ARTIST? Kristen Liu Wong FAVORITE CHARITY??????? FAVORITE FREE TIME ACTIVITY?
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was raised in the small town of Roanoke AL and live in Auburn now LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl all the way! FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Audrey Hepburn ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I’m a novice ukulele player. FAVORITE CHILDHOOD TV SHOW? The Parent Trap and The Sound of
Music on repeat. LAST BOOK YOU READ? The Screwtape Letters by C.S. Lewis ANY PETS? I will adopt a pit bull one day. WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? Into the Wild, Annie Hall FAVORITE FINE ARTIST? Rinko Kawauchi FAVORITE CHARITY? Not For Sale FAVORITE FREE TIME ACTIVITY? Anything spontaneous with friends. LAST COMPLIMENT YOU GOT?
Going to museums & breweries and exploring new places
Your pants are very colorful today. I think that’s a compliment? DO YOU COLLECT ANYTHING? Matchbooks
LAST COMPLIMENT YOU GOT?
COLOR USED MOST OFTEN IN YOUR DESIGN?
That I’m honest and you can trust my feedback. DO YOU COLLECT ANYTHING? Coffee mugs. COLOR USED MOST OFTEN IN YOUR DESIGN?
I suppose that would be pink. TYPEFACE USED MOST OFTEN? I try to use a different one for each
Pop colors! Using the same color bores me. TYPEFACE USED MOST OFTEN?
A mono type, but it depends on the design. GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
project so I don’t really have a go-to.
Greatest strength is color play; greatest weakness is knowing when to be finished.
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
I push myself to create diverse work that isn’t too close to one specific style. My greatest weakness is that I tend to make a bit of a mess. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
I probably would try to be a painter or go into politics. A MANTRA OR SAYING YOU LIVE BY? It is what it is 78 G D U SA
A ballet instructor A MANTRA OR SAYING YOU LIVE BY?
Don’t take life too seriously. Seriously.
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STEPHANIE QUAN
DAVID ALLIN REESE
CALIFORNIA COLLEGE OF THE ARTS (CCA)
RINGLING COLLEGE OF ART AND DESIGN
Stephanie Quan is a graduating senior at California College of the Arts studying Graphic Design. She believes that life is too short to pursue one thing, which is why she chose a profession that has a wide lens to gain fresh insight. Ideally, she would like to design for the music industry, as it has always been a passion of hers to connect with people in a creative way. She enjoys translating sounds into communicating visuals, experimenting with different mediums, and trying new things. When it comes to her work, Stephanie is influenced by the busy lifestyle of the city, sound visuals, subcultures, and of course, music.
David is a senior student of Graphic Design at Ringling College of Art and Design in Sarasota FL. He has previously interned on Google's Material Design team in San Francisco and is now spending a semester abroad at Willem De Kooning Academy in the Netherlands. David values thoughtful design, and exploring spaces of layout, typography and branding. That space between perfection and humanism.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born in Torrance CA. Currently, I am residing in Oakland. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? None that I can put a finger on. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? No FAVORITE CHILDHOOD TV SHOW? The Addams Family LAST BOOK YOU READ?
The Life-Changing Magic of Tidying Up by Marie Kondo ANY PETS? A dog named Banksy. ]WHAT LANGUAGES ARE YOU FLUENT IN? English and Cantonese FAVORITE MOVIES?
Kill Bill, Edward Scissorhands, Limitless FAVORITE FINE ARTISTS? Henrik Uldalen and Kit King FAVORITE CHARITY? I currently don’t have one at the moment.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW? I was
born in Orlando FL and am on exchange for a semester in Rotterdam. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? A consistently exhausted pigeon. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? BMO from Adventure Time. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
In another life I play the cello. FAVORITE CHILDHOOD TV SHOW? Rugrats LAST BOOK YOU READ? Where I'm Calling From by Raymond Carver ANY PETS? Just some flowers on my windowsill. WHAT LANGUAGES ARE YOU FLUENT IN? English and Swedish FAVORITE MOVIE? Beyond The Black Rainbow FAVORITE FINE ARTIST?
Mondrian, but only because I want to argue with him the most. FAVORITE CHARITY? Rotary International FAVORITE FREE TIME ACTIVITY? Biking to sunset LAST COMPLIMENT YOU GOT? I believe in you, your magic is real. DO YOU COLLECT ANYTHING? Handwritten notes, letters, post-its.
FAVORITE FREE TIME ACTIVITY?
COLOR USED MOST OFTEN IN YOUR DESIGN?
I enjoy cooking, attending music events and exploring new places. LAST COMPLIMENT YOU GOT? “Nice hair.” DO YOU COLLECT ANYTHING? Ticket stubs & bottle caps
TYPEFACE USED MOST OFTEN? Karla GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
COLOR USED MOST OFTEN IN YOUR DESIGN?
Off-white, slightly yellow
Color Blindness
Black, white, grey, and a dash of neon colors TYPEFACE USED MOST OFTEN? Trade Gothic
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
A MANTRA OR SAYING YOU LIVE BY?
As a designer, my greatest strength is being able to generate ideas quickly. My greatest weakness is that I can get stuck on ideas, which makes it difficult to conclude to a solid execution.
Look at what the light did now...
A pilot
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
If I was musically inclined, a music producer. A MANTRA OR SAYING YOU LIVE BY?
I live my life a quarter mile at a time. – Dom Toretto in The Fast and the Furious
G D U SA 79
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2017 | STUDENTS TO WATCH
JAKE RHINEHART
CALEB RITTER
SCHOOL OF ADVERTISING ART (SAA)
SCHOOL OF ADVERTISING ART (SAA)
A nontraditional student to be sure, Jake Rhinehart currently studies Applied Business in Advertising Art. His path to advertising art and graphic design began in his hometown of Dayton OH. It has since meandered through an education in history and art. In 2009, Jake earned a BA in History from Montreat College. Naturally, he went on to continue work in the garden industry, where he has over 15 years of experience. The result of his work with both plants and people has been a great appreciation of both. Most recently, Jake called Western North Carolina home. He has been fortunate to have been surrounded by a host of individuals who have shaped him, encouraged him, and made the whole design dream possible. Daily he is surrounded by an incredible concentration of inspiration at the School of Advertising Art.
Caleb Ritter is a Hybrid Design student in his final year at the School of Advertising Art. Growing up as a thoughtful creative, he discovered a passion for design during two years in a career center digital design program. Participating in SkillsUSA and landing multiple internships fueled his curiosity for a professional career in advertising. At SAA, he is advancing his graphic design skills while expanding into motion design, web design, and photography. He believes art has the awesome ability to deeply affect people and hopes to use this power to better the world. Caleb would like to thank his family, friends, and instructors for inspiring and empowering him since the days of his kitchen fridge masterpieces.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Hinckley OH and currently residing in Dayton. LEFTY OR RIGHTY? Right-handed and brained
Dayton OH LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? I’m really more of a brunch person. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Bilbo Baggins — foodie, enjoys creature com-
forts, prefers on-the-job training ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I’m a pretty decent whistler. FAVORITE CHILDHOOD TV SHOW?
A toss-up between The Price Is Right and He-Man LAST BOOK YOU READ? Fortunately, the Milk ANY PETS? A dog that looks like a potato WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIES?
Nacho Libre, O Brother, Where Art Thou, Hunt for the Wilderpeople FAVORITE FINE ARTIST? Monet, Manet, the Glasgow Boys FAVORITE CHARITY? Dr. John Wilson Community Garden FAVORITE FREE TIME ACTIVITY? Most forms of movement LAST COMPLIMENT YOU GOT? Probably something about my beard
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
MORNING PERSON OR NIGHT OWL?
A creature of the night. Going to sleep at 4 am and waking up at 4 am are two completely different ways of live. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Bob Ross ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
The desire is there but I haven’t found my instrument just yet. FAVORITE CHILDHOOD TV SHOW? Adventure Time LAST BOOK YOU READ?
The Electric Kool-Aid Acid Test by Tom Wolfe ANY PETS? A leopard gecko I call Korn Chip WHAT LANGUAGES ARE YOU FLUENT IN? For now, only English. FAVORITE MOVIE? The Matrix FAVORITE FINE ARTIST? Alex Pardee FAVORITE CHARITY? The Human Rights Campaign Foundation FAVORITE FREE TIME ACTIVITY? Longboard cruising LAST COMPLIMENT YOU GOT?
DO YOU COLLECT ANYTHING?
“How are you not freaking out?” (during exam week) DO YOU COLLECT ANYTHING? Enamel pins, collecting and creating
Bottlecaps — attached to bottles. And their contents.
COLOR USED MOST OFTEN IN YOUR DESIGN?
COLOR USED MOST OFTEN IN YOUR DESIGN?
Pantone 19-4305 Pirate Black
I don’t know that I have a go-to; whichever suits the design. TYPEFACE USED MOST OFTEN? Futura, Avenir, and Bebas Neue
TYPEFACE USED MOST OFTEN? Avant Garde GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Being a perfectionist
Research and concept development/lists
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? I think, sad. A MANTRA OR SAYING YOU LIVE BY?
Peace Corps member
Speaking as a perfectionist: Done is better than perfect.
Stay Humble, Hustle Hard.Yellow
80 G D U SA
A MANTRA OR SAYING YOU LIVE BY?
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MATTHEW ROOP
JULIA ROYAL
THE UNIVERSITY OF THE ARTS
FULL SAIL UNIVERSITY
Born and raised in a town with a population of 8,000 and inspired to leave after a rough break-up, Matthew was very lucky to land in Philadelphia and find the graphic design program at UArts. His design education has given him unexpected opportunities, including two summers working at the Manhattan design studio Ideas on Purpose. Leaving home was nothing new to Matthew, he’d had the incredible chance to travel to Wales, Norway, and Korea, and live in multiple U.S. states. A recent summer excursion to Japan was influential and helped to lay the groundwork for his senior thesis. This type of cultural inspiration is something that he hopes will lead him to see and experience more of the world through design as a designer and human being.
Julia is “a Big Brother watching, tap dancing, wannabe pro wrestling, Tekken playing, guitar strumming, fashionista-foodie-on-a-budget techie working as a graphic designer at Creative Approach in Savannah GA, while working towards a MFA in Media Design.” Julia designs print and web materials for a treasure trove of different businesses with unique audiences, voices, and needs. She works with accelerated deadlines and thrives on challenging herself to further blur the line between graphic design and illustration; something I love doing with my personal, more whimsical, work. I also enjoy working with new technology and new workflows that make design more spontaneous and accessible. “When I’m not designing … I’m probably designing.”
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Pineville KY surrounded by beautiful mountains and my Grandma’s delicious home cookin’. I made my way to Philadelphia for school and have enjoyed the rich history and friendly community here. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? I’m a night owl but also a part-time barista so I open our café at 5:30 am three times a week.
Conway SC and Savannah GA. LEFTY OR RIGHTY? Righty
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Neo from The Matrix ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT?
Very! I sing and also play flute/piccolo, guitar, bass, a little trumpet/ baritone as well. FAVORITE CHILDHOOD TV SHOW? Mighty Morphin’ Power Rangers!? LAST BOOK YOU READ? Love is a Dog From Hell by Charles Bukowski? ANY PETS? Scarlette is a piston (Boston terrier/pit mix), and Zora is a Chihuahua/fox terrier mix.
I play guitar and piano. Before design, music was my life. FAVORITE CHILDHOOD TV SHOW? Power Rangers LAST BOOK YOU READ? The Shock Doctrine by Naomi Klein … yikes! ANY PETS? No time, but I plan to get a dog asap. WHAT LANGUAGES ARE YOU FLUENT IN?
English, HTML, CSS, Klingon, Spanish FAVORITE MOVIE? Return of the Jedi FAVORITE FINE ARTIST? Cezanne, by far FAVORITE CHARITY? The Project for Awesome FAVORITE FREE TIME ACTIVITY? Well it used to be playing video games like Starcraft 2 or DotA … when I had free time. LAST COMPLIMENT YOU GOT? I love your sushi train shirt! DO YOU COLLECT ANYTHING? Used postcards whenever I travel. COLOR USED MOST OFTEN IN YOUR DESIGN?
MORNING PERSON OR NIGHT OWL? More like Afternoon Alien FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Ariel from The Little Mermaid? ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT?
WHAT LANGUAGES ARE YOU FLUENT IN?
English, American Sign Language FAVORITE MOVIE? Queen of the Damned, Mean Girls? FAVORITE FINE ARTIST? Esao Andrews (love him!)? FAVORITE CHARITY? They all get a thumbs up from me!? FAVORITE FREE TIME ACTIVITY? More design! ? LAST COMPLIMENT YOU GOT? “Your Christmas tree is beautiful!” DO YOU COLLECT ANYTHING? I hoard all sorts of media and concert memorabilia. COLOR USED MOST OFTEN IN YOUR DESIGN? Blues? TYPEFACE USED MOST OFTEN? Gotham
I try not to let my color preferences influence my work too much. TYPEFACE USED MOST OFTEN? Most projects use a different typeface. I really love Akzidenz Grotesk. Also Simplon by Swiss Typefaces is nice.
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
I tend to second guess myself. I tend to second guess myself. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Actor
Professional wrestler, ballerina, forensic scientist, ice skater (#goals). A MANTRA OR SAYING YOU LIVE BY? Hard work will always pay off.
A MANTRA OR SAYING YOU LIVE BY?
Strength is creative execution and critical thinking. Weakness is that I put a lot of pressure on myself.?
Don’t try to be original, just try to be good - Paul Rand G D U SA 81
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2017 | STUDENTS TO WATCH
KELLI SEIPLE
KRISTINA SELINSKI
PHILADELPHIA UNIVERSITY
PRATTMWP
Kelli is a 21 year old senior Graphic Design Communication student from West Chester PA. She discovered her love for art at a very young age and continued this passion through high school. Her last two years in high school she took advertising and design classes, and had wonderful art teachers who opened her eyes to the world of Graphic Design. Since then, Kelli has had multiple design internships around the Philadelphia area that have affirmed her love for the profession. Friends, family, her loving fiancé, Jesus, and copious amounts of tea help her get through the crazy semesters. Her journey through college has been stressful yet joyful and rewarding and she can’t wait to see what comes when she graduates from the program in May.
Originally from Pennsylvania’s Pocono Mountains, Kristina Selinski is currently a student at Pratt in Utica NY studying Communications Design with a focus in Advertising Art Direction. Alongside advertising, Selinski has indulged herself in many different forms of art. As a result, her film and photography work has been recognized in Sewer Magazine Volume 1 and featured on Pratt Portfolios on Behance. Selinski plans to pursue her love for photography and painting in addition to design. Upon graduating with her BFA from Pratt Institute in 2019, Kristina Selinski plans to stay in NYC working for one of the various creatively charged advertising companies there.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
West Chester PA. Currently living in Philadelphia, PA. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Morning person
Pennsylvania's Pocono Mountains, but I'm at school in NY state now. LEFTY OR RIGHTY? Righty, but ambidextrous when I paint. MORNING PERSON OR NIGHT OWL? I'm both, I get my best work done at 2am, but I love to be awake early so I don't waste the day.
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Buddy the elf ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? I can't say that I have one. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I'm
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Not at all
interested in learning! But unfortunately I can't play anything right now.
FAVORITE CHILDHOOD TV SHOW? Lizzie McGuire LAST BOOK YOU READ? Nothing to Envy ANY PETS? Two bunnies and a dog WHAT LANGUAGES ARE YOU FLUENT IN?
FAVORITE CHILDHOOD TV SHOW? I was a big fan of anything
Unfortunately, just English. FAVORITE MOVIE?
Classic is Caddyshack. Recent is the new Star Trek movies. FAVORITE FINE ARTIST? Claude Monet FAVORITE CHARITY? Back on your Feet FAVORITE FREE TIME ACTIVITY? I love going to concerts. LAST COMPLIMENT YOU GOT?
I’ve gotten a lot of compliments on my clothing recently. DO YOU COLLECT ANYTHING? Mugs COLOR USED MOST OFTEN IN YOUR DESIGN?
It really varies … but I love mint green. TYPEFACE USED MOST OFTEN? Futura GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is cohesive designs. Weakness is I am my own worst critic. If you were not a designer, what would you be? I would own a bakery. A MANTRA OR SAYING YOU LIVE BY? Always do right. This will gratify some people and astonish the rest. – Mark Twain
Cartoon Network, I really liked Dexter's Laboratory. LAST BOOK YOU READ? Milk & Honey by Rupi Kaur ANY PETS? Two dogs - Max & Charlie WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? Nick & Norah's Infinite Playlist FAVORITE FINE ARTIST? Jenny Saville FAVORITE CHARITY? Currently, The DAPL donation fund. FAVORITE FREE TIME ACTIVITY? Listening to music and reading a
good book when I get the chance to. LAST COMPLIMENT YOU GOT? “I like your glasses!” DO YOU COLLECT ANYTHING? Coins! My Grandpa got me into it COLOR USED MOST OFTEN IN YOUR DESIGN? Lately there's been this light pastel pink flooding my designs and paintings. TYPEFACE USED MOST OFTEN? Lust Script GREATEST STRENGTH/WEAKNESS AS A DESIGNER? Greatest strength is my persistence to get it right, weakest strength is my persistence to get it right. It takes a lot of my time up, I may redo a project 5 times before I eventually like it. If I manage my time right though, it may work to my advantage in the end. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A painter, I've always enjoyed the fine arts.
You have to make sacrifices for the bigger things you want in life.
A MANTRA OR SAYING YOU LIVE BY? 82 G D U SA
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CAROLINE SKARUPA
DANNY SKITSKO
PORTFOLIO CENTER
CALIFORNIA COLLEGE OF THE ARTS (CCA)
Caroline Skarupa is a design student at Portfolio Center with a mission to pursue her love of design and successfully inspire and motivate others through her work. Before finding her way to PC, she received her BA in Advertising from the University of South Carolina. Her passion for knowledge translates into her design process, as Caroline is constantly researching to come up with fresh ways to solve design problems. Her work is characterized by thoughtful use of typography, strong conceptual thinking, and innovative packaging design.
Danny Skitsko currently lives in San Francisco. He was born in the Soviet Union but raised in California, where contrasting ideologies have influenced his approach towards design — thorough conceptual rigidity and structure in congruence with playfulness and intuition.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE?
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Ferris Bueller’s friend Cameron. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Born & raised in Florence SC and currently living in Atlanta. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night Owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Barb from Stranger Things ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? No WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW? Rugrats, Disney LAST BOOK YOU READ?
What We Talk About When We Talk About Love by Raymond Carver ANY PETS? No WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? Forest Gump FAVORITE FINE ARTIST? Henri Matisse FAVORITE CHARITY? Prevent Child Abuse America FAVORITE FREE TIME ACTIVITY?
Spending time with family and friends LAST COMPLIMENT YOU GOT? Being selected for this! DO YOU COLLECT ANYTHING? Well-designed packaging COLOR USED MOST OFTEN IN YOUR DESIGN?
Blue, particularly Cerulean TYPEFACE USED MOST OFTEN? FF DIN or Gotham GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Empathy is a great strengths because it allows me to gain a deep understanding of the problem being solved and who it is being designed for. Empathy is also a great weakness because it sometimes causes me to put others needs ahead of my own, causing my work to suffer. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Psychologist A MANTRA OR SAYING YOU LIVE BY? Work hard, stay humble
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born in Moldova and now live in San Francisco. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Morning owl and night person.
Guitar/synths FAVORITE CHILDHOOD TV SHOW? Teenage Mutant Ninja Turtles LAST BOOK YOU READ? Albert Camus’ The Stranger DO YOU HAVE ANY PETS? My 8 gorgeous plants WHAT LANGUAGES ARE YOU FLUENT IN? Russian/English FAVORITE MOVIE? Roy Andersson’s “You the Living” and the entire
The living Trilogy—by far! FAVORITE FINE ARTISTS? Josef Albers, Alfredo Jaar, Jason Jagel FAVORITE CHARITY?
Operation Christmas Child—I used to get a shoe box with presents back when I was a kid in Moldova. FAVORITE FREE TIME ACTIVITY?
Riding my bike and going to Point Reyes. LAST COMPLIMENT YOU GOT? Someone said that I sound like Mark Ruffalo but I’m not sure if it was meant as a compliment. DO YOU COLLECT ANYTHING? Photographs of TVs that I draw on found on the sidewalks of my neighborhood. COLOR USED MOST OFTEN IN YOUR DESIGN? Black TYPEFACE USED MOST OFTEN? Planeta and Fugue GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Caring too much / caring too much. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Barista, green coffee buyer, furniture designer, illustrator, or a mail man. A MANTRA OR SAYING YOU LIVE BY?
I don’t really go by a mantra but one of my two favorite lines are: Contrast is your friend – (by one of my instructors) Bob Aufuldish Easy to know that diamonds are precious. Good to learn that rubies have depth. But more to see that pebbles are miraculous. – Josef Albers
G D U SA 85
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2017 | STUDENTS TO WATCH
KATHRYN STALNAKER
KATIE STORY
AUBURN UNIVERSITY
PRATT INSTITUTE
Kathryn Stalnaker is a recent Auburn University graduate with a BFA in Graphic Design. Those closest to her would say she has a quirky personality with an incurable addiction to Diet Coke. Her years in the Graphic Design program have cultivated a lifelong passion and desire to work in an industry full of creatives and within a collaborative work environment. Kathryn’s interests span across areas such as branding, web, print, packaging and advertising (be warned, she will likely strike up a conversation about typography). At times her approach to design is delicate and feminine, while others are striking and dominant with type. Either way, she enjoys the process from sketch to finish, knowing that concept is just as important as aesthetic.
Katie Story is finishing her BFA at Pratt Institute in Communications Design, Graphic Design with a Creative Writing minor. She sees graphic design as a powerful tool for creating beautiful and practical solutions for a world that needs them, and she enjoys all aspects of design from concept to kerning to coding, motion graphics and illustration. Her work maintains a conceptually rooted and playful spirit. The course of Katie's life has been determined by cats to an uncanny extent, and she befriends them wherever she goes. She desires to work in branding where her variety of interests can be put to use.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Birmingham AL and still here! LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Bathsheba Everdene, Bridget Jones ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
If playing handbells counts, then yes! FAVORITE CHILDHOOD TV SHOW? Spongebob LAST BOOK YOU READ? Wuthering Heights ANY PETS? No, but I desperately want a cat! WHAT LANGUAGES ARE YOU FLUENT IN? English... Sometimes FAVORITE MOVIES?
Pride & Prejudice, About Time, Far From the Madding Crowd FAVORITE FINE ARTISTS?
Vik Muniz, Gerhard Richter, Toulouse-Lautrec, Vincent van Gogh FAVORITE CHARITY? Starkey Hearing Foundation FAVORITE FREE TIME ACTIVITY? Painting
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born near Salem MA and live in Brooklyn at Pratt. LEFTY OR RIGHTY? Lefty! MORNING PERSON OR NIGHT OWL? A mid-morning person. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Aragorn from Lord of the Rings. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I play the piano, and played the clarinet, long ago. FAVORITE CHILDHOOD TV SHOW? The Simpsons LAST BOOK YOU READ?
The Hound of the Baskervilles by Sir Arthur Conan Doyle ANY PETS? A leopard gecko named Trebuchet, after the type-face. WHAT LANGUAGES ARE YOU FLUENT IN?
English and conversational in Spanish FAVORITE MOVIE? Captain America: The Winter Soldier FAVORITE FINE ARTIST? Peter Fischli and David Weiss FAVORITE CHARITY? National Park Foundation FAVORITE FREE TIME ACTIVITY? Write fiction LAST COMPLIMENT YOU GOT?
I made some reportedly excellent brownies.
LAST COMPLIMENT YOU GOT?
DO YOU COLLECT ANYTHING?
I read this question to my sister. She said... 'Dang girl, you fine.’ DO YOU COLLECT ANYTHING? Journals, design posters COLOR USED MOST OFTEN IN YOUR DESIGN? Muted Red TYPEFACE USED MOST OFTEN? Sentinel Light
COLOR USED MOST OFTEN IN YOUR DESIGN?
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is very sensitive with typography. Weakness is sometimes get stuck looking for inspiration rather than starting the design process.
Chocolate bar packaging, which I reassemble to look unopened after I have consumed the contents. I keep returning to black and white with red. TYPEFACE USED MOST OFTEN? Recently Roboto and Gentium. GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
I hate to make arbitrary aesthetic decisions. Everything should be based in concept or research.
Archaeologist
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A MANTRA OR SAYING YOU LIVE BY? Change is a good thing.
86 G D U SA
A novelist! I intend to be both. A MANTRA OR SAYING YOU LIVE BY? Keep on keeping on.
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CORI SUSSMAN
BRIDGET SWAYNE
SHILLINGTON
PRATTMWP
Cori is a graphic designer, former account manager, and pizza addict, based in NYC. Cori has a BA in Creative Advertising from the Syracuse University S.I. Newhouse School. After graduating, she spent two years at DigitasLBi working on the American Express Small Business Saturday account, where she gained experience managing client relationships and liaising with creative teams. Always knowing deep down that the account life wasn’t for her, she decided to go back to school at Shillington to build a portfolio to do what she always wanted - creative! Currently, Cori works at the NYC-based social media agency Laundry Service, fulfilling their mission to “make awesome sh!t”.
B.F.A. candidate Bridget Swayne is studying Communications Design at PrattMWP College of Art and Design — Pratt Institute’s Upstate campus in Utica NY. As a creative problem solver she appreciates a challenge and is quite ambitious when it comes to personal projects. Her approach to an assignment starts with various brainstorming methods and visual research. She is optimistic and enjoys working with others; in the studio she can be found inspiring other students through art direction.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in the City of Brotherly Love and now live in the Big Apple. LEFTY OR RIGHTY? Righty! MORNING PERSON OR NIGHT OWL? Night owl - no one looks back on their life and remembers the nights they had plenty of sleep. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Mulan – she kicks ass. ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT? I am
banned from singing in the car by just about everyone I know. FAVORITE CHILDHOOD TV SHOW? Rugrats, Rocket Power, All That.
Also can’t forget to mention Disney Channel original movies. LAST BOOK YOU READ?
Me Before You (if you’re looking for a tear jerker). ANY PETS? A cuddly Portuguese Water Dog named Bodie who hates swimming WHAT LANGUAGES ARE YOU FLUENT IN? Span“ish” FAVORITE MOVIE? All John Hughes movies, but if I must pick one, Ferris Bueller’s Day Off. FAVORITE FINE ARTIST? Wayne Theibaud FAVORITE CHARITY? Bikes for Tykes FAVORITE FREE TIME ACTIVITY? I am a world class napper. LAST COMPLIMENT YOU GOT? Being recommended for this list. DO YOU COLLECT ANYTHING? Unfortunately, my largest collection consists of broken iPhones. Other than that, rocks and shells. COLOR USED MOST OFTEN IN YOUR DESIGN? Yellow TYPEFACE USED MOST OFTEN? Gotham GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
They are one in the same: options…unlimited options. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A snowboarder, nothing makes me happier. A MANTRA OR SAYING YOU LIVE BY?
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Denver CO however I was raised in Vancouver BC. I have spent the majority of my life there but have also lived on the North Carolina coast. LEFTY OR RIGHTY? I’m right handed but sometimes I can use my left hand. I would love to be ambidextrous. MORNING PERSON OR NIGHT OWL? Definitely a night owl. I enjoy daytime naps and staying up at night until the sun shines. FAVORITE CHILDHOOD TV SHOW? Although it is not a children’s television show my dad and I would watch The Simpsons. LAST BOOK YOU READ? The Four Agreements. If you aren’t aware of them they are: Be impeccable with your word. Don’t take anything personally; Don’t make assumptions. Always do your best. DO YOU COLLECT ANYTHING?
You know how sometimes a rock will get stuck in your shoe? Well I call those little memories that I’ve picked up along the way. ANY PETS? Yes! I have a cat named Penny who lives with me at school. His best friend is a pair of earmuffs. FAVORITE FREE TIME ACTIVITY? Free time is arbitrary, but I do enjoy carving my designs into woodblocks or linoleum. COLOR USED MOST OFTEN IN YOUR DESIGN?
Tints and shades of cooler colors, blues, purples and greens. TYPEFACE USED MOST OFTEN? I have always enjoyed using Helvetica but I was recently exposed to the variety in Univers. GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
My greatest weakness is being a perfectionist. I always want something to be exactly right, but my biggest strength is being optimistic, which I would say creates a nice balance. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
I would always be an artist. I enjoy photography, illustration, poetry writing and printmaking. A MANTRA OR SAYING YOU LIVE BY?
“Be purposeful and thoughtful in the choices you make when the options are nearly infinite.” – Michael Bierut
Don't compare your chapter 1 to somebody else's chapter 20. G D U SA 87
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2017 | STUDENTS TO WATCH
CHRIS TELFORD
EMILY TINKLENBERG
SESSIONS COLLEGE
COLLEGE FOR CREATIVE STUDIES
Chris Telford is a freelance designer, artist, and entrepreneur living the small town life in Southwestern Ontario. After studying digital media at Niagara College, he acquired his AOS in Graphic Design at Sessions College. He is the founder and CEO of CTEKDESIGNS, a multi-disciplined digital/print media design firm that has grown over the last eight years. He specializes in branding, print/layout design, web design, and digital media. Chris takes pride in creating quality content that has the power to transform companies, and in turn, people’s lives. Art and design are the perfect outlets to tell the world about our stories, and Chris is honored to interact with so many of them. He finds inspiration in nature, music, and all the small things. Modern architecture, industrial design, engineering and living an eco-conscious life are his main interlocking passions.
I am currently a sophomore studying Communication Design at College for Creative Studies in Detroit MI. I am really interested in motion design and title design, as well as communication design in the film industry. As I finish up my first semester as a sophomore, I’m going to start applying for internships for this coming summer. I’m also planning a Women in Design club on campus with my friends to bring to light the issues that many women face in the design field. When I’m not putting my blood and tears into my classwork, I’m watching The Office and drawing on the side.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Bayfield, Ontario, Canada LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Chris McCandless (Alexander Supertramp) ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Abstract/chill/trip hop DJ FAVORITE CHILDHOOD TV SHOW? Art Attack on the Discovery Channel LAST BOOK YOU READ? Urban Monk ANY PETS? A cat named Felix WHAT LANGUAGES ARE YOU FLUENT IN? English and CSS FAVORITE MOVIE? Karate Kid, Limitless, Elysium FAVORITE FINE ARTIST? Jeremy Mann! FAVORITE CHARITY? 5 Gyres, Wildlife Conservation Network, Tree Canada FAVORITE FREE TIME ACTIVITY?
Landscape design, roller hockey, any form of creating. LAST COMPLIMENT YOU GOT? Being featured in GDUSA DO YOU COLLECT ANYTHING? Herkimer diamonds COLOR USED MOST OFTEN IN YOUR DESIGN?
Pantone 321C, Cool Analogous, Monochromatic TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
Montserrat, Source, Bebas Neue GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Layout and Graphics / Typography IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Something creative, maybe architecture or engineering A MANTRA OR SAYING YOU LIVE BY? Fail Forward / Know Thyself
88 G D U SA
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Redford MI and during the school year Detroit LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Night owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Pam from The Office ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT? No FAVORITE CHILDHOOD TV SHOW? The Powerpuff Girls LAST BOOK YOU READ? The original Snowpiercer comic ANY PETS? Not yet, but I’ll have a dog someday. WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE?
The Talented Mr. Ripley, Eternal Sunshine of the Spotless Mind FAVORITE FINE ARTIST? Rene Magritte FAVORITE CHARITY? The Trevor Project FAVORITE FREE TIME ACTIVITY? Watching movies LAST COMPLIMENT YOU GOT? My new winter coat! DO YOU COLLECT ANYTHING?
I don’t aim to but right now I have a cute collection of succulents Color used most often in your design? Teal and other shades of blue TYPEFACE USED MOST OFTEN?
I lean towards modern serifs and geometric sans serifs GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Taking criticism and applying it in a positive way/My inexperience can be a problem sometimes IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
I really don’t think I could ever be anything else! A MANTRA OR SAYING YOU LIVE BY?
It’s okay to not know what you’re doing all of the time
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AUDREY VANDERMEULEN
KAYLA VELOCCI
PRATTMWP
DREXEL UNIVERSITY, WESTPHAL COLLEGE
Audrey Vandermeulen is a freelance illustrator and designer from Massachusetts, where she has sold paintings at the Newburyport Art Association and the Salisbury Beach Betterment Association. Currently a student at Pratt’s Utica campus, she recently designed an innovative new font and had her first textile design printed on fabric. She has been commissioned to design t-shirts, phone cases, greeting cards, business logos, and customized convention ID badges. Audrey's work has a simplistic style but contains a high level of detail and a colorful palette, with a focus on the subject of real and imaginary creatures, nature, and celestial symbols.
Kayla writes: “I have always had a love for art and since a very early age, it has been all I’ve ever wanted to do (it helped that I wasn’t very athletic). I decided to pursue graphic design because I’m fascinated by the psychology of it. When I design I try to keep in mind how my work makes a viewer feel. My co-op experience at EY Intuitive allowed me to explore that. In UX design, designers try to create the best conditions for users to complete their tasks. During user-testing, I saw first-hand the way my designs made someone feel and respond. My love for fine art influences my process. I sketch all my designs before I apply them on screen and often utilize hand-done textures and illustration. My desk filled failed drawings and plans (I’m a hoarder of unsuccessful ideas). I find each one extremely valuable in terms of what to do next. My time studying abroad in London inspired my love of travel and after university I hope to see the world, eat all the food and design.”
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW? Born in
Boston and live now in the small seaside town of Newburyport LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL? Definitely a night owl FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Madoka Kaname ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
No, however I would love to learn to play the Ocarina. FAVORITE CHILDHOOD TV SHOW? Probably Foster’s Home for Imaginary Friends or Avatar the Last Airbender. LAST BOOK YOU READ? The Golden Compass ANY PETS? No, though I’m hoping that changes soon WHAT LANGUAGES ARE YOU FLUENT IN? Just English, though my father wishes that I knew Dutch. FAVORITE MOVIE? Spirit: Stallion of the Cimarron FAVORITE FINE ARTIST? James Gurney FAVORITE CHARITY? World Wildlife Fund FAVORITE FREE TIME ACTIVITY?
Browsing art tutorials online or playing Pokémon games LAST COMPLIMENT YOU GOT? You should write a book or make a video on all the things you know about digital art. DO YOU COLLECT ANYTHING? My main collection is Pokémon COLOR USED MOST OFTEN IN YOUR DESIGN? Lavender; though I love to use the entire rainbow when it can be done in a practical and sophisticated manner. TYPEFACE USED MOST OFTEN? Futura GREATEST STRENGTH/WEAKNESS AS A DESIGNER? My perfectionism IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A character maquette sculptor A MANTRA OR SAYING YOU LIVE BY? I see now that the circumstances
of one's birth are irrelevant. It is what you do with the gift of life that determines who you are. – Mewtwo (Pokémon)
WHERE WERE YOU BORN AND HERE DO YOU LIVE NOW?
I was born on Long Island NY and now I live in Philadelphia LEFTY OR RIGHTY? Lefty Loosey MORNING PERSON OR NIGHT OWL? I’m not a person in the morning. FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH? Liz Lemon from 30 Rock ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
When I played violin in grade school. FAVORITE CHILDHOOD TV SHOW? Drake and Josh LAST BOOK YOU READ? Waiting by Ha Jin ANY PETS? I have a dog named Sully and he’s so soft. WHAT LANGUAGES ARE YOU FLUENT IN? English and sarcasm FAVORITE MOVIE? Hocus Pocus FAVORITE FINE ARTIST? Yayoi Kusama, Erik Jones, Matthew Stone FAVORITE CHARITY? North Shore Animal League FAVORITE FREE TIME ACTIVITY?
Recently, it’s been binge-watching Westworld. LAST COMPLIMENT YOU GOT? “Your eyeliner is extra pointy today. DO YOU COLLECT ANYTHING?
I collect the bad comps of my classmates’ projects. COLOR USED MOST OFTEN IN YOUR DESIGN? Orange TYPEFACE USED MOST OFTEN? Try not to use any one typeface GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Graphic design is always my priority. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Definitely not a doctor (sorry mom). Makeup artist or a supervillain. A MANTRA OR SAYING YOU LIVE BY?
Everything that’s difficult you should be able to laugh about. – Louis CK G D U SA 89
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2017 | STUDENTS TO WATCH
DMITRI WALKER
YEUN ALLARD
FASHION INSTITUTE OF DESIGN AND MERCHANDISING (FIDM)
SAGE COLLEGE OF ALBANY
Dmitri Walker is a Los Angeles-based freelance graphic designer who currently attends FIDM as a graphic design major. Prior to studying graphic design, Walker graduated FIDM in 2011, but came back because he wanted to pursue a field with more creative freedom. Recently, he was a semi-finalist in the National Retail Federation’s (NRF) “Student Challenge Competition - Big Pitch.” Walker will do whatever it takes to break into the graphic design industry. His goal is to own a creative graphic design firm that specializes in marketing for brands. WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born and raised in Mid-City LA LEFTY OR RIGHTY? Righty
Yeun Allard loved comics and cartoons as a kid and dreamed of becoming a powerful hero, just like the ones she saw on paper and tv. Shifting aimlessly from school to retail work, Yeun struggled for years before finally finding a sense of identity and the power in herself to succeed. She is now in her senior year at Sage College of Albany, working her magic in Graphic + Media Design. Yeun keeps her childhood dreams alive by aspiring to be a design hero, and is working hard at making the world around her a better place. WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Schenectady NY currently live in the clouds/hell/my head. LEFTY OR RIGHTY? Righty MORNING PERSON OR NIGHT OWL?
MORNING PERSON OR NIGHT OWL?
Night owl/vampire.
Night owl for sure. I love the night life.
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED
FICTIONAL OR HISTORICAL CHARACTER YOU'VE ALWAYS IDENTIFIED WITH? Spongebob Squarepants ARE YOU MUSICAL AND/OR PLAY AN INSTRUMENT?
WITH? Cupid ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Love music but no instruments
I’m very musical. I sing… badly.
FAVORITE CHILDHOOD TV SHOW?
FAVORITE CHILDHOOD TV SHOW? Pokemon
“I Love Lucy.” I’m a sucker for classics.
LAST BOOK YOU READ?
LAST BOOK YOU'VE READ?
The Book of Lost Things by John Connolly ANY PETS? My inner demons and an ass-kicking Chihuahua WHAT LANGUAGES ARE YOU FLUENT IN? Emojis FAVORITE MOVIE? Spirited Away FAVORITE FINE ARTIST? Marcel Duchamp
Stephen Covey’s “7 Habits of Highly Effective People” ANY PETS? Two dogs, Oliver and Trixi WHAT LANGUAGES ARE YOU FLUENT IN? English FAVORITE MOVIE? The Wiz FAVORITE FINE ARTIST? Keith Haring FAVORITE CHARITY? The Boys and Girls Club FAVORITE FREE TIME ACTIVITY? Cooking! LAST COMPLIMENT YOU GOT? Being helpful DO YOU COLLECT ANYTHING? Shoes COLOR USED MOST OFTEN IN YOUR DESIGN? Blue TYPEFACE USED MOST OFTEN? Gotham GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Being a perfectionist is a gift and a curse IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Chef or food critic A MANTRA OR SAYING YOU LIVE BY?
Fear is the greatest incapacitator - Jenny Holzer
FAVORITE CHARITY?
National Center for Transgender Equality FAVORITE FREE TIME ACTIVITY?
People watching LAST COMPLIMENT YOU GOT?
That my hair was nice even though it was just a wig. DO YOU COLLECT ANYTHING? Last looks COLOR USED MOST OFTEN IN YOUR DESIGN? Lavender or black TYPEFACE USED MOST OFTEN? Avenir GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is I’m always happy. Weakness is I’m always miserable. IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
gundam pilot/comic artist/fashion designer/fortune teller/witch. A MANTRA OR SAYING YOU LIVE BY? Let’s make it a game!
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DESIGNER FRIENDLY COMPANIES + RESOURCES In this edition, we spotlight 100 companies and organizations providing first-rate products and services to creative professionals, adding value and finding solutions, communicating and standing behind our community and, more often than not, taking their social responsibility seriously. Companies who understand the creative mind have always been rare but, in more than a half-century of publishing, it is hard to know when they have been more scarce. Changing technologies and tightening economics are creating dislocations, established brands are dropping faster than celebrities, certain segments of design are growing and others are shrinking, and many companies who once embraced the changing — but still robust — graphic design market have lost their focus. That makes the 2017 roster even more selective and deserving of recognition. In the current listing, you will find treasures: paper mills and distributors, commercial and digital printers, stock image agencies and type houses, hardware and software companies, recruiters and consultants, trade shows and industry associations, myriad goods and service providers. These are smart and motivated organizations who “get it” — that your success is their success — and who have the commitment and resources to invest in the creative community. Included are company and organizational overviews, new developments of note, and contact information for buyers and specifiers. Not included are schools: they receive their own spotlight in the March/April edition. Why does all this matter? Because in an age of interdependence, collaboration and the blurring of design and production, you are only as good as your tools, your technologies, your services, your vendors, your knowledge and your information. That is true when the economic headwinds are for you and against you.
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4OVER 4over is the industry leader in print order fulfillment for resellers and industry professionals. With state-of-the-art print production facilities and superior color quality, 4over has established itself with a tradition of product consistency and innovation powered by operational excellence. The largest tradeonly printer in North America, its facilities offer a broad range of in-demand offset, digital and large-format printed products, with a wide variety of production turnaround and shipping options. Continually investing in top-of-the-line equipment enables 4over to maintain a robust pipeline on new product introductions brought to the market from locations across the U.S. and Canada. Customers realize that they can expand the breadth of their product line by trusting 4over with their print while keeping their core competencies inhouse. www.4over.com 500PX 500px is a photo community and marketplace for discovering, sharing, buying, and selling inspiring photography powered by creative people around the world. Launched in 2009, 500px represents the work of over 8 million professional and hobbyist photographers who have uploaded more than 80 million images on the platform. A recent innovation is Splash, now in beta, which enables creatives to search for an image using color and design. Users can begin a search by sketching an image on the canvas using various brush sizes and different colors of paint. The system provides search results in real time, delivering photos resembling the user’s creation. Results can be narrowed by selecting from image categories. 500px is headquartered in Toronto. www.500px.com ADMORE Admore® is the largest manufacturer of premium presentation folders and related items such as binders, portfolios and other presentation products. Admore products are sold only through qualified distributors and the product line features hundreds of standard design pocket folders, portfolios, report and tax covers, binders, computer packaging, key and gift card holders, plastic cards, totes and boxes. Customization of all products is available. There’s also a large selection of inhouse stocks, including recycled and certified papers, and sales tools and art templates are available on the website. Founded in 1947, the company’s cornerstone is quality. Hence the mission statement: “We promise to present the best: passionate service, incredible quality and commitment to each other.” Admore is part of the Ennis family, one of the largest private-label printed business product suppliers in the U.S. www.admorefolders.com
ADOBE Adobe is changing the world through digital experiences. Their creative, marketing and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person at the right moment for the best results. Its portfolio contains many of the most respected and recognizable software brands such as Photoshop, Illustrator, InDesign, Dreamweaver and Acrobat. In fiscal year 2016, Adobe achieved record annual revenue of $5.85 billion, representing year-over-year growth of 22 percent. The company also achieved record quarterly net income, cash flow and deferred revenue during its fourth quarter. Much of the success is attributable to its role as a major cloud provider, including strong Creative Cloud and Document Cloud adoption. www.adobe.com ADOBE STOCK Adobe Stock offers over 60 million high-quality images, graphics, and videos, as well as new templates, 3D objects and a Premium collection. Adobe Stock can be added to any Creative Cloud plan, including plans for small-to-medium businesses and large enterprises. Uniquely, designers can preview watermarked images inside their designs first, and then license, access and manage them directly within Photoshop CC, InDesign CC, Illustrator CC, and other Adobe desktop apps. stock.adobe.com AGFA GRAPHICS Agfa Graphics is a leading supplier to the printing industry. All over the world, it supplies sign & display companies with highly productive and versatile wide-format inkjet printers and dedicated inks, in addition to workflow automation software. Commercial, newspaper and packaging printers count on them for the most extensive range of prepress solutions, including hardware, software and consumables. These include a.o. user-friendly chemistry-free printing technology which saves costs and the environment, as well as mobile publishing software for newspapers and magazines. Long a proponent of green printing technologies, Agfa Graphics has created the GreenWorks™ program to recognize and honor printers who integrate, support and promote environmentally sound practices within their facilities; and to communicate the message to thousands of graphic designers and other print buyers.
You can learn more about the program on the GDUSA website. www.gdusa.com/agfa AIGA AIGA is the professional association for design. With 70 chapters and 26,000 members across the nation, the mission is to advance designing as a professional craft, strategic tool, and vital cultural force. Lippincott senior partner Su Mathews Hale is the current elected president and Julie Anixter is starting her second year as the executive director. A sweeping new partnership with IBM — named the first Official AIGA Sponsor for Design Leadership — will engage IBM leaders to deploy their expertise across AIGA’s network. The partnership will integrate leadership development skills and experience design across AIGA’s activities. www.aiga.org APPLE Apple ignited the personal computer revolution in the 1970s and revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with services including the App Store, Apple Music, Apple Pay and iCloud. Apple states that it’s 100,000 employees “are dedicated to making the best products on earth, and to leaving the world better than we found it.” www.apple.com G D U SA 93
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2017 | DESIGNER FRIENDLY DIRECTORY evolve into an influential and award-winning staffing agency with offices throughout the country, and for the past three years have been listed as one of the top staffing companies in the country by Inavero. www.artisantalent.com BLURB Blurb is an American self-publishing platform that enables their users to create, self-publish, promote, share, and sell their own print and ebooks. Blurb offers book-making tools catering to diverse digital skills. Founded in 2005, Blurb has millions of independent book authors, unique book titles, and units shipped to countries around the world. The company is headquartered in San Francisco. www.blurb.com
ART RESOURCE Art Resource is a fine art stock photo archive with more than a million fine art images available for licensing to all media, hundreds of thousands of which are keyword searchable online. This includes high quality images of works of painting, sculpture, architecture and the minor arts from most of the world’s major museums, monuments, and commercial archives.The range of offerings run the gamut from prehistoric times to the present. Art Resource carries the works of almost every major museum in Europe, and functions as the official rights and permissions representative for many institutions in the U.S. and abroad. A complete list is available on the site. www.artres.com Pictured: Georges Seurat, A Sunday on La Grande Jatte. Photo Credit: The Art Institute of Chicago /Art Resource, NY
AQUENT Aquent is a global staffing company dedicated to creative, marketing and digital roles. It offers a broad range of staffing services that help companies add technical expertise to their team, increase the bandwidth of their in-house employees and focus on solving digital, creative and marketing challenges. With a notable client list, generous benefits, and leading-edge training opportunities, Aquent, along with its sister brand Vitamin T, attracts and places thousands of in-demand talent worldwide. Aquent originated the concept of specialized temporary staffing for high-end creatives and web experts. Today, it offers a range of services including: temporary and contract-to-hire staffing, employer of record, studios, web applications, and online classes. www.aquent.com ARTARENA ArtArena is a virtual marketplace for digital imagery where graphic designers and other creative professionals have access to a diverse selection of high-quality stock photos, videos and illustrations. The goal is to help creative people bring their projects to life with photos, illustrations and footage clips. The service is “easy to use, super affordable and since we
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already have a database of carefully selected, licensed media, you’ll save on one of the things you value most - time.” The company is also actively encouraging photographers and designers to post their images on the site for sale, and gives artists freedom to price their own work. www.artarena.com ARTISAN Artisan Talent is a digital, creative, and marketing staffing agency. The company advocates for the best talent, including graphic designers, web and mobile developers, UX designers, project managers, and more. They pride themselves on inspiring better lives through nurturing relationships between talent and the best clients, including interactive agencies, small non-profits, and major corporations. Artisan was founded by Bejan Douraghy in 1988 as a creative haven for Chicago’s top talent. By 1993, Artisan had tripled in size and was cited in Inc. Magazine as one of the fastest growing companies in the nation. Over a decade later they were selected as a finalist to Ernst and Young’s Entrepreneurs of the Year, and are now a respected authority and leader in the staffing industry. Artisan has continued to
BERTHOLD TYPES Berthold is an historically important designer source for high-quality, classic typefaces. Founded in 1858 in Berlin, the H. Berthold foundry was renowned for crafting high-quality typefaces and was one of the largest and most successful type foundries in the world. Berthold Types continues this tradition offering design professionals the quality typefaces comprising the Berthold Exklusiv Collection. Berthold exclusively offers the AkzidenzGrotesk typeface: the original sans and most influential grotesque. Berthold also exclusively offers other classic typefaces such as AG Book, Barmeno, Block, City, Delta, Formata, Imago, and many other new and long-time favorites. Berthold font software is available in the Open Type format with many font families available with extended language support. Berthold offers a variety of licensing options from basic end user licenses for individuals and small companies to flexible corporate extended licenses for use with the latest technologies. www.bertholdtypes.com
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credentials of print on paper. Since then, Choose Print has spread nationwide, with the support of Printing Industries of America (PIA) and its regional affiliate associations. Choose Print has an exciting story to tell — a story of print’s resilience which can be traced to its unique qualities: It is enduring, versatile, credible, inviting, popular, beautiful, personalizable, recyclable, and renewable. The hub of the campaign is the Choose Print website, a clearinghouse for recent research and links to credible websites that tell the story about why today it is not print or digital but “print and digital”.The campaign has taken on considerable momentum, and includes direct mail, printed brochures, reprintable articles, news releases, YouTube videos, social media, an advertising campaign, and vehicle wraps. www.chooseprint.org
BRIDGEMAN IMAGES Bridgeman Images is a leading archive of fine art, cultural and historical media for licensing and reproduction. Founded in 1972, Bridgeman Images works with museums, galleries, collections and artists to provide a central resource of fine art and archive footage for reproduction to creative professionals. Every subject, concept, style and medium is represented, from the masterpieces of national museums to the hidden treasures of private collections. Spanning centuries of visual communication, photographic reproductions of paintings, sculpture, textiles, maps and anthropological artefacts can all be found in the collection as well as newer forms of media including early photography, newsreels and documentaries. High resolution images and clips are accessible for users all over the world; each one has been meticulously catalogued with metadata and key-word functions to give a quality search experience. bridgemanimages.com THE BOSS GROUP The BOSS Group is an interactive creative and marketing staffing agency. The company has been supplying temporary, temp-to-hire and direct hire professionals to leading organizations across virtually every industry sector more than a quarter century. The BOSS Group has local offices in many major metropolitan areas — such as Atlanta, Baltimore, Chicago, Dallas, New Jersey, Philadelphia, and Washington DC — and is a certified Women’s Business Enterprise and a member of the BLR Holdings family of companies. Founded in 1988 by two principals of a graphics production house, the company has focused exclusively on solutions for the creative profession since the beginning. It attributes its success to a strict focus on creative staffing and adherence to its values: employee centricity, service excellence, entrepreneurial spirit and passionate performance. www.thebossgroup.com
admired and innovative companies in the world. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon is dedicated to its Kyosei philosophy of social and environmental responsibility. An interesting new product for graphic designers and photographers: Canon’s imagePROGRAF PRO-1000 Professional Inkjet Printer, which complements Canon’s professional line of EOS DSLR cameras and lenses for an ideal pairing to produce high-detail, high-quality prints on a variety of media. This 17-inch, large format solution includes significant technological advancements, including a new print head, new ink and a new image processing engine. Also in the family are the 24-inch imagePROGRAF-PRO 2000 and the 44-inch imagePROGRAF-PRO 4000. www.usa.canon.com/proprinters
CANON USA Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With more than $30 billion in global revenue, it is one of the most
CHOOSE PRINT In January 2011, Printing Industries Association of Southern California (PIASC) launched its Choose Print campaign to promote the effectiveness and environmental
CARLSON CRAFT In March of 1948, Bill Carlson founded Carlson Letter Service as a part-time venture. By September of that same year it had become full time and the first wedding invitation was printed. Carlson Letter Service eventually evolved into Carlson Craft and now, more than 60 years later, it is the world's largest wedding and social stationery printer. Nationally known for craftsmanship, expert letterpress printing, exquisite papers and state-of-the-art facilities, the firm continues to hone its craft and focus on product innovation. The wedding invitations, holiday cards, all-occasion cards and social invitations feature trend-setting designs and are made from the finest of papers. State Carlson Craft officials: “Turn inspiration into reality with our unlimited options for getting your printed items, your designs and your business noticed. With our Custom Print Services, you are able to take your designs and put them on paper. Select your paper, colors, and printing process. We also print a variety of unique promotional items including napkins, coasters, glassware and favor boxes.” www.carlsoncraft.com G D U SA 95
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2017 | DESIGNER FRIENDLY DIRECTORY It is the mission of Cooper Hewitt’s staff and Board of Trustees to advance the public understanding of design across the thirty centuries of human creativity represented by the collection. The Museum was founded in 1897 by Amy, Eleanor, and Sarah Hewitt — granddaughters of industrialist Peter Cooper — as part of The Cooper Union for the Advancement of Science and Art. A branch of the Smithsonian since 1967, Cooper Hewitt is housed in the landmark Andrew Carnegie Mansion on Fifth Avenue in New York City. www.cooperhewitt.org CLEARWATER Clearwater Paper produces bleached paperboard used by quality-conscious printers and packaging converters. The company’s Ancora® and Candesce® lines of premium SBS paperboard both have ultrasmooth surfaces for printing clear images and sharp text. Both stand up to demanding and advanced print jobs, making varnishing treatments, foil stamping, and embossing simple. In addition, Ancora and Candesce are available with either FSC or SFI certification in a full caliper range, and the company adheres to rigorous standards on greenhouse gas emissions and energy use. Clearwater Paper's employees build shareholder value by developing strong customer partnerships through quality and service. The company continues to expand, having recently acquired Manchester Industries of Richmond VA, a leading, independentlyowned paperboard sales, sheeting and distribution supplier to the packaging and commercial print industries. www.clearwaterpaper.com COLOR MARKETING GROUP Color Marketing Group, founded in 1962, is a not-for-profit, international Association of color design professionals involved in the use of color as it applies to the profitable marketing of goods and services. CMG provides a forum for the exchange of noncompetitive information relating to all phases of color marketing; color trends and combinations; design influences; merchandising and sales; and education and industry contacts. Members interpret, create, forecast, and select colors in order to enhance the function, salability and quality of manufactured goods. www.colormarketing.org COOPER HEWITT Cooper Hewitt, Smithsonian Design Museum is the only museum in the nation devoted exclusively to historic and contemporary design. Cooper Hewitt seeks to educate, inspire, and empower people through design by presenting exhibitions and educational programs and maintaining active publications. 96 G D U SA
CORPORATE IMAGE Corporate Image is a 100% employee owned company dedicated to exceptional service and quality in every project. Their commitment to clients on each and every project is simple: to consistently deliver the right solution and the highest quality. This jewel of a company transforms graphic design into beautiful and effective presentation products — binders, tabs, folders, boxes and more — that help promote and differentiate clients and products. As an integrated team of experienced, knowledgeable professionals, Corporate Image employees constantly innovate new solutions to ensure a positive experience to make sure client needs are met and an outstanding product is delivered every time. Corporate Image is part of a family of four distinctive companies under one corporate head — LBS. Each company has its own unique niche, clientele and identity: LBS has been serving the book-binding industry for more than 80 years; Archival Products offers innovative solutions for preservation and conservation of printed materials; and Naked Binder is a company based on the belief that good design incorporates function, aesthetics and sustainability, and is proud of the fact that it has designed what may be the most eco-friendly binder on the planet. www.corp-image.com
CTI PAPER USA CTI Paper USA offers an eclectic ensemble of specialty papers and envelopes. Elegant, sophisticated, fresh and fun, The Fine Paper Collection® includes first-rate translucent, cast coated, and metallic printing papers. CTI continually strives to develop, manufacture and source innovative papers and envelopes for annual reports, birth announcements, brochures, business cards, covers, greeting cards and wedding invitations, among other things. This exquisite collection is readily available through nearly 200 local paper merchants, converters and at The Paper Mill Store, an online resource for papers of all kinds. A notable development: CTI Paper USA pledges 1% of all Durilla durable papers and synthetics sales to the Dian Fossey Gorilla Fund International, dedicated to the conservation and protection of gorillas and their habitats in Africa. www.thepapermill.com www.thepapermillstore.com DOMTAR Domtar is a major manufacturer and marketer of uncoated freesheet paper in North America and globally. The company designs, manufactures, markets and distributes a wide range of business, commercial printing and publishing grades. The Domtar Collection of Fine Papers are well-known to graphic designers and printers, and include the Cougar®, Lynx®, Husky®, and Domtar EarthChoice® brands. There is lots of information about products, samples, sustainability, service and more at Blueline by Domtar, a content-rich site for graphic designers, printers and print buyers. In addition, the company committed to communicating paper's place and value to the businesses and people that use our products every day through its high-profile “Paper Because” program. www.domtar.com www.domtarblueline.com www.paperbecause.com
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environments, and brands that enhance our quality of life and provide organizational success. On a deeper level, design management seeks to link design, innovation, technology, management and customers to provide competitive advantage across the triple bottom line: economic, social/cultural, and environmental factors. It is the art and science of empowering design to enhance collaboration and synergy between "design” and "business” to improve design effectiveness.” dmi.org
THE CREATIVE GROUP The Creative Group specializes in connecting interactive, design, marketing, advertising and public relations talent with the best companies on a project, contract-to-hire and full-time basis. As the creative and design staffing division of Robert Half, TCG offers flexible solutions to meet companies’ project, contract-to-hire and full-time employment needs. Through the parent company, they also have the resources to support staffing needs for technology, accounting, finance, administrative and legal. TCG is wellconnected to the communities it serves, having built valuable relationships with top industry organizations, including AIGA, HOW, GDUSA, and AAF. They also have an exclusive relationship with The Wall Street Journal. For this reason, working with The Creative Group gives companies and individual professionals a unique advantage. With creative and design staffing agencies located in major markets across the U.S. and Canada, TCG “is proud to serve as a respected community partner in the cities where we live and work.” The Creative Group is an Equal Opportunity Employer. roberthalf.com/creativegroup DMI The Design Management Institute seeks to connect design to business, to culture, to customers — to the changing world. It brings together educators, researchers, designers, and leaders from every design discipline and industry, encouraging design that delivers competitive advantage. DMI states: “Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectivelydesigned products, services, communications,
ESTOCK PHOTO This special stock photo agency is committed to bringing art directors and designers the absolute highest quality Outdoor, Nature, Conceptual and Travel-related stock photography in the industry. eStock is proud to be the Exclusive USA representative to gifted photographers from around the world. Many of the Rights Managed and Royalty Free photos you'll find on the website are not available anywhere else. In addition, eStock has expert photo researchers with strong backgrounds in art and photography and delighted to do the research absolutely free. Specialties include: Nature & Landscapes, Concepts, Travel Destinations, Landmarks, World Cultures, Outdoor Adventure, Leisure and more. eStock Photo officials state: “We guarantee you the best Image Quality and Customer Service in the Industry.” estockphoto.com EMERALD EXPOSITIONS Emerald Expositions is a leading operator of large business-to-business tradeshows in the United States, producing more than 80 tradeshows and conference events per year, connecting hundreds of thousands of buyers and sellers across ten diversified end-markets. The company’s shows are typically the most prominent and important within their various industries. Coming up for graphic designers is SURTEX®, the global B2B marketplace dedicated to the sale and license of original art and design where artists, agents and licensors connect with manufacturers and retailers to create the next best-selling products. Surtex dates: May 21-23 in NYC’s Javits Center. In addition, Emerald Expositions now presents the very important HOW Design Live event, see more below. www.emeraldexpositions.com, www.surtex.com ENVELOPES.COM Headquartered in Amityville NY, with distribution facilities strategically located throughout the U.S., Envelopes.com products range from standard sizes and styles of mailing envelopes to unique, hard to find, specialty envelope products. Most are available both plain or
printed, and in ranges running from small quantities to one million and up. A second generation family-owned and operated business founded in 1971; the company’s mission is to provide every customer with high-quality products, the best envelope value and the most comprehensive service. Today, Envelopes.com has grown into a leading online supplier of envelopes, paper and coverstock products. Customers can now easily purchase hard to find products such as digital sheet sizes or made to order items. A user-friendly online design tool allows customers to customize just about anything from invitations to personalized notecards. And Variable Date Printing is available, a big time saver for small businesses, non-profits and direct mail campaigns. www.envelopes.com EPA GREEN POWER PARTNERSHIP Green Power Partnership is a voluntary program that encourages organizations to use green power to reduce the environmental impacts associated with conventional electricity use. The Partnership currently has more than 1,300 Partner organizations voluntarily using billions of kilowatt-hours of green power annually. Partners include a wide variety of leading organizations such as Fortune 500® companies, small and medium sized businesses, local, state, and federal governments, and colleges and universities. Green power is defined, for this purpose, as electricity generated from renewable sources, including solar, wind, geothermal, biogas, and hydroelectric sources. www.epa.gov/greenpower EPSON AMERICA Epson America is the U.S. affiliate of Japanbased Seiko Epson Corporation, a global technology company at the forefront of technological revolutions in imaging, robotics, precision machinery and electronics. Epson offers an extensive array of image capture and image output products for the consumer, photographic, business and graphic arts markets. It is the company's vision to drive innovation by providing cutting-edge imaging solutions, focused on the fields of imaging on paper, imaging on screen, and imaging on glass. Supporting this vision are continued emphasis on core devices that provide valueadded solutions. Epson America is headquartered in Long Beach CA. A new development: Epson introduces the 17-inch SureColor P5000 for graphic designers. It features the advanced Epson PrecisionCore® TFP® printhead and the Epson UltraChome® HDX 10-color pigment ink set, in addition to a dramatically redefined printer design for reduced maintenance and increased durability and reliability. www.epson.com
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ERICKSON STOCK Erickson Stock is a treasure: it is a premier source for high-quality, emotional lifestyle stock photos and video footage. With a range of collections and over 75,000 “unique moments” the agency delivers a consistent look and feel which allows designers to quickly build and easily manage successful communications and campaigns. Erickson Stock is the work of renowned assignment photographer Jim Erickson. For decades, Erickson and his teams have generated thousands of images and stock video clips in order to supply clients who demand super-consistent, assignment-quality, stock photography and video content. In late 2016, Erickson Stock announced that half of its assignment-quality image collection is being released to a new royalty free pricing model. Check out why Erickson Stock, and its high-quality business, travel, healthcare, family and many other image libraries, is the preferred choice for comps, swipes and creative ideas that are persuasive and visually dazzling. www.ericksonstock.com FOREST STEWARDSHIP COUNCIL FSC was created to change the dialog about and the practice of sustainable forestry worldwide. The group sets forth principles, criteria, and standards that span economic, social, and environmental concerns. Its standards represent a strong system for guiding forest management toward sustainable outcomes. The FSC system includes stakeholders with a diverse array of perspectives on what represents a well-managed and sustainable forest. As a multi-stakeholder organization, FSC applies the directive of its membership to develop forest management and chain of custody standards, deliver trademark assurance and provide accreditation services to a global network of businesses, organizations and communities. www.fsc.org GETTY IMAGES Getty Images is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content, available through its trusted house of brands, including iStock and Thinkstock. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital
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content. Its best-in-class photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Mark Getty and Jonathan Klein founded Getty Images in 1995 to turn a disjointed and fragmented stock photography market into a thriving, modernized industry able to meet the changing needs of visual communicators. It was the first company to license imagery via the web, moving the entire industry online – and have continued to drive the industry forward with breakthrough licensing models, digital media management tools and a comprehensive offering of creative and editorial imagery, microstock, footage and music. www.gettyimages.com GRAPH EXPO/GRAPHIC ARTS SHOW COMPANY The Graphic Arts Show Company (GASC) is the producer of GRAPH EXPO and PRINT, the largest and most comprehensive graphic communications trade shows and conferences in the Americas. GASC’s continuing mission is to bring industry buyers and sellers together in a highly productive and cost-effective way. GRAPH EXPO and PRINT are the largest and most comprehensive graphic communications trade shows and conferences in the Americas
and are produced by the Graphic Arts Show Company. GASC is owned by Idealliance (formerly Epicomm), NPES The Association for Suppliers of Printing, Publishing and Converting Technologies, and the Printing Industries of America, and is managed and directed by NPES from their headquarters in Reston VA. The next major event for GDUSA readers to anticipate is PRINT 2017 coming September 10-14, to McCormick Place South in Chicago. PRINT and GRAPH EXPO are recognized as innovative and comprehensive exhibitions of inkjet, digital, offset, flexo, gravure and hybrid technologies, products, and services for the commercial, transactional, converting and package printing, wide format/ signage and display, publishing, mailing, in-plant, digital imaging, marketing, and industrial printing industries. www.print2017.com, www.gasc.org
FUNCTIONFOX Originally developed by an advertising agency to meet the unique needs of creative teams, FunctionFox is an industry leader in webbased time tracking and project management applications, offering user-friendly timesheets and estimates, as well as robust scheduling, task assignment and reporting. FunctionFox is a simple, cost-effective solution that helps businesses optimize productivity, increase profits and improve accountability. The capabilities are uniquely suited for the specific billing and timesheet requirements of creative teams, including those in advertising, graphic design, marketing, public relations and multimedia firms. As a SaaS solution, there are no downloads, no installation and IT support is free. FunctionFox can support an unlimited number of clients and projects, with the ability to customize account preference to meet the company's workflow. It also allows users to easily track project costs and expenses as well as project estimates, quotes and budgets. Free demos are available. www.functionfox.com/demo
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look, and feel; Fast, seeing its role as meeting your deadlines quickly and efficiently; and Valuable, providing clients with clarity when it is time to make key design decisions. The firm has worked with the largest cosmetic, beauty, and personal care brands in the world, including Estee Lauder, Avon, Calvin Klein, Elizabeth Arden, Laura Mercier, Coty, as well as many boutique design and branding studios. www.guyconti.com
HOEFLER&CO. Famous for creating long-lived typefaces that are marked by both high performance and high style, H&Co’s print, web, and mobile fonts help shape the communications of the world’s foremost publications, institutions, and brands. You’ll find H&Co typefaces on Twitter, at Tiffany & Co., on every can of Coca-Cola, and on every iPhone ever made. In 2009, the company became the first type foundry ever to be recognized by the National Design Awards at the White House, an honor we received again in 2011. H&Co typefaces are in the permanent collections of both the Smithsonian Institution and the Museum of Modern Art in New York. Recently introduced: the Chronicle Hairline collection, romans and italics in Regular, Condensed and Compressed. www.typography.com GRAPHICS OF AMERICAS/PAF The Printing Association of Florida (PAF) is a trade association for the printing and graphic arts industry in Florida. It is a member-driven organization serving the needs of Florida’s graphic arts companies since 1937. It also sponsors the Graphics of the Americas tradeshow — now celebrating its 40th anniversary as one of the printing industry’s largest, annual combined exposition and education events in the U.S. This year’s event takes place February 16-18 in Fort Lauderdale FL. GOA attracts thousands of printers, designers, and creative professionals from over 80 countries, with concentration on North, South, Central America and the Caribbean. www.goaexpo.com GUY CONTI ART & DESIGN INC. For over 30 years, Guy Conti Art & Design (GCAD) has been guiding world class brands from packaging concept to comp and beyond. The firm's comps, prototypes, mock-ups and production art assist designers and marketers to clearly see, decide and communicate what can be expected on shelf and in store. GCAD is: Accurate, understanding the importance of simulating accurate color, texture, finish,
GREEN SEAL The original “Green Seal of Approval” was founded in 1989 to help safeguard the health of people and the planet. As an independent, science-based standards developer and certification body, Green Seal identifies products and services that are environmentally responsible, and provides public education for creating a more sustainable world. The organization’s website and blog are designed to share lessons learned and helpful habits developed over Green Seal’s more than 20 years of ecolabeling and environmental work. www.greenseal.org HLP KLEARFOLD For over 40 years, HLP Klearfold has been the clear plastic packaging specialist. Clear plastic packaging from HLP Klearfold is a brand communications tool that connects consumers directly with products by, among other things, providing three-dimensionality and a clear view of the package contents. HLP Klearfold is currently the world’s largest producer of clear plastic boxes as well as a leading providing of custom thermoforming and clear plastic tubes and rounds, and the developer of clear packaging innovations like Klearfold® Keeper and InSight® packaging systems. The company employs the most advanced printing, decorating and converting technologies, and its proprietary technology ensures that Klearfold plastic boxes set up quickly and easily in both hand and machinefill applications. It is also known for exceptional service, continuous research, and timely new product development. www.hlpklearfold.com HOW DESIGN LIVE HOW Design Live is the largest graphic design conference and expo in the nation, combining five separate conferences into a single event focused on creativity, business and inspiration for designers. One of the largest annual gatherings of creative professionals in the world, with the industry’s highest rated speakers, HOW Design Live “is a careerchanging, life-altering experience” that provides: more than 80 educational sessions that will change your thinking, radically
improve your work and build business and marketing skills essential to your job; 13 keynotes representing the best creative minds in design, business and technology; a truly global happening, with nearly 4,000 attendees from every state in the U.S. and from dozens of countries around the world; an exclusive opportunity to preview new tools, technologies and products from up to 100 vendors in the exhibit hall; and Workshops and Master Classes designed to create a more in-depth, hands on learning environment. This year’s event is May 2-6 at the Hyatt Regency Chicago. www.howdesignlive.com IMAGERS Imagers opened in 1947 and has built a national following of professional designers and production people for its fast, reliable and affordable digital prepress, production and short-run printing services. As Joe Edwards, Vice President of Sales, explains: “Our goal is to provide a simple method for you to order quality printed products and services, quickly and cost effectively. We realize your time is valuable, and your expectations for quality are high.” The company is a single source for digital offset printing, large format posters and banners, banner stands and portable displays, color laser printing, business cards, brochures, invites and postcards with special new low rates. Imagers is also an environmentally conscious company, and is a certified chain of custody FSC printer. A key to Imagers’ continued success: the knowledge and expertise to be a single source for its clients’ graphic needs and to serve as an extension of the clients’ marketing departments. www.imagers.com INMOTIONNOW inMotion gives creative teams the tools they need to ease the launch of new projects, solve visibility and accountability issues during project execution, end the chase for approvals, and surface actionable insights. The inMotion creative work management application helps creative and marketing teams manage their projects from initial request to final approval. With inMotion, teams can automate administrative tasks that typically distract creatives from doing the work they love. Visit their website to access the 2016 Creative Collaboration Report, a collection of the key insights today’s creative professionals need to collaborate better — all in one easy-to-understand infographic. www.inmotionnow.com
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2017 | DESIGNER FRIENDLY DIRECTORY INSOURCE Started in 2002 by two in-house leaders, InSource is committed to leadership excellence and effective business management in the ever-growing in-house creative community. Membership has grown to reach thousands of in-house creatives around the globe, providing a platform to share best practices to enhance the value in-house teams add to their organizations and brands. The organization invites in-house creatives to “join us in our efforts to empower our teams and our peers in pursuit of design management excellence. Whether you’re a leader, or an aspiring leader, InSource is the professional resource for in-house creative organizations.” President and Vice President, respectively, are Andy Brenits and Robin Colangelo. GDUSA is a Global Partner. Next up are In-House Perspectives events in Seattle WA (March 23) and at HOW Design Live in Chicago (May 2), filled with knowledgeble and inspiring speakers. GDUSA Creative Director Ilana Greenberg has addressed the group about “designing for designers.” www.in-source.org
JIM ERICKSON Jim Erickson is one of the nation’s preeminent commercial photographers. For over 30 years, he has created timeless imagery for hundreds of blue chip clients, including AT&T, American Express, Wells Fargo, Cisco, Pinnacle Entertainment, General Motors, HBO, Pfizer, Merrill Lynch, United Airlines, and Home Depot. Jim has won over 100 awards from publications and organizations such as CA, Graphis, PDN, Print, GDUSA, ADC San Francisco and the Advertising Photographers of America. He is known for his ability to capture spontaneous and unexpectedly telling moments that connect with the viewer in a way that just makes you want to be there. A native of Eau Claire WI, Jim received formal photography training at RIT, and he is now based in Petaluma CA. Jim is also the founder of FatCat Digital, a digital post-production facility as well as Erickson Stock, a premiere stock photography and video boutique. Most recently, Jim has been shooting lots of video for clients and Erickson Stock, rapidly adding high quality video content to both his and his clients' libraries. When not on assignment, Jim can be found surfing the Pacific, practicing yoga and spending time with his sons Luke and Leif, who have quickly become Jim's favorite subjects for his personal work. jimerickson.com professionals, to encourage responsible forest stewardship, improve the health and productivity of forestlands, and increase recovery of recyclable products. www.internationalpaper.com/products/na/ papers/commercial-printing-papers
INTERNATIONAL PAPER International Paper is a global leader in the paper and packaging industry and supplies a wide range of products that people rely on every day. The company produces uncoated papers and industrial and consumer packaging. Key brands for graphic artists include Accent Opaque, Hammermill, Springhill and Williamsburg. With these brands, asserts the company, “we are dedicating ourselves to increase and renew interests in the utilization of paper, making it popular again. We believe in the power of print and in embracing technology, not fearing it, in order to make our products even more relevant for today’s and future generations.” IP partners with customers and environmental, academic, civic and governmental organizations, as well as landowners and harvesting 100 G D U SA
JAM PAPER Proudly family owned and operated for over 55 years, JAM Paper’s parent company, Hudson Envelope Corp., was founded in 1955. “JAM” stands for Janet, Andrew and Michael Jacobs, a tight-knit family which heads the company’s operations day-in and day-out. With stores and offices in New York City and New Jersey, JAM Paper is in the center of the fashion, media, public relations, marketing, event planning, and photography industries. Known throughout New York as “The Best NYC Paper Store,” they manufacture a large percentage of the products that they carry in order to ensure the highest quality product. JAM Paper offers a wide range of color envelopes, plastic envelopes, colorful paper, two pocket presentation folders, gift bags, portfolios, and gift boxes to help businesses and individuals look professional,
creative, and smart. And note: Almost all orders ship the same business day; or if you are in NYC, you can order online and pick up instore the very next day. www.jampaper.com KALLIMA PAPER Kallima products are proudly manufactured by Tembec at its state-of-the-art production facility located in Temiscaming, Quebec. Tembec's light-weight, fully bleached coated board products are used in commercial printing, publishing, prestige packaging, high-impact graphic corrugated containers, point-of-purchase displays and litholaminated packaging. Kallima products are distributed throughout North America and abroad, with sales offices located in Canada and the United States. C1S, C1S Plus and C2S – The Kallima® FSC®-certified coated cover collection – delivers outstanding print performance and reliability. All GDUSA magazine covers are printed on Kallima Coated Cover C2S. www.kallimapaper.com
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MOHAWK Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties, packaging and high-end direct mail. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine® and Strathmore®, as well as proprietary treatments Inxwell® and i-Tone®. Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including specialty digital substrates and wide format ink jet materials. As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Many products within Mohawk’s portfolio of recycled papers are certified by Green Seal and the Forest Stewardship Council (FSC). Mohawk is a fourth-generation, family-owned and operated business. www.mohawkconnects.com KARR GRAPHICS Karr Graphics is a specialty printing and graphic communications company located in New York City. Since 1965 its capabilities have grown to include offset printing, digital printing, engraving, embossing, foil stamping, letterpress, die cutting, laser die cutting, warehousing, fulfillment, and mailing services. The company has won over 300 awards of excellence from major graphic arts organizations, including Printing Industry of America’s coveted Benny Award, the industry’s oldest and most prestigious award. It recognizes those companies who produce the best in print media and display a commitment to quality. The company judges itself by “The Karr Graphics Standard” of excellence, which “means making our clients look the best they can.” Says Larry Karr: “Much of the credit for the firm's success can be attributed to our clients. They include truly great graphic designers, creative agencies, and many image-conscious corporations who have entrusted us to make them look good on paper.” www.karrgraphics.com
acquires, organizes, distributes and licenses images for commercial use in media ranging from editorial publications to print advertising to websites. Images are acquired under exclusive contract from professional photographers and illustrators who are paid a royalty every time an image is licensed. The images are stored digitally, showcased, licensed and delivered instantly worldwide. The site highlights new additions, subscription offers, and a free image of the week. www.masterfile.com
MASTERFILE Masterfile features millions of premium rights managed and royalty free photos and illustrations by world class artists covering a wide range of subjects. The company
MONOTYPE Monotype is one of the world’s best-known providers of type-related products, technologies and expertise. Its fonts and technologies are designed to enable creative expression and
MINGO PRESS Mingo Press “is here to help you put what’s in your head on paper. We do things a little differently than most. You see, we’re not an online printer. We’re a printer that is now online. And we’ve taken the same philosophy to the web that we’ve had in our shop for 35 years.” They promise a menu of designerfriendly offerings: Personal Service, No Rush Service Fees, Paper Choices, Printing Services, File Friendliness, and Professionalism … with a Smile. www.mingopress.com
give brands a distinct global voice. Monotype is behind the text you read in newspapers and books, in the apps on your phone, in the websites you browse, on the dashboard you scan, on the goods you buy, and in the games you play. They bring the world’s words to the page and the screen. Monotype’s library of over 20,000 typefaces is the product of the world’s most celebrated and gifted type designers, and the library includes some of the most famous and widely-used fonts, such as the Helvetica®, Univers® and Frutiger® typeface families, as well as innovative and experimental fonts from the newest type talent. A leader with a passion for type and design, the company states: “We work with creative directors, product managers, designers and marketers to find solutions to the type and technology challenges of today and the future.” www.monotype.com
MOO This online print and design company is passionate about great design and the difference it can make. Founded in 2006 with the aim to disrupt the $640 billion global print industry and make great design available to all by combining professional design with the accessibility and reach of the web. They continue to develop print products — business cards, minicards, postcards, stickers, flyers and more — that bring great design and high standards to the web. www.moo.com/us MPRESS LLC MPress Graphics, led by industry veterans Gerry Schneiderman and Maggie Black, has extensive experience working with top graphic designers and corporate end users in the New York metropolitan area. MPress’s business model is to align itself with leading production and manufacturing resources in the industry and to find exactly the right fit of capacity, capability and quality for clients. Offerings include engraving, offset printing, thermography, embossing, foil stamping and die cutting. The firm crafts GDUSA stationery and the Award Certificates for several GDUSA’s competitions, and has been a winner in the competition as well. www.mpressllc.com G D U SA 103
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2017 | DESIGNER FRIENDLY DIRECTORY omni-channel content. Today, Quark offers solutions for every stage of the creation, management, publishing and delivery of content. www.quark.com
NEENAH Neenah is a world-class manufacturer of premium writing, text, cover, digital, packaging, wide format and specialty papers. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, ASTROBRIGHTS®, and ROYAL SUNDANCE® Papers. Neenah Packaging provides unique and sustainable packaging papers, boards and labels as well as custom solutions for premium and luxury packaging. Its range of colors and textures — for bags, box wraps, gift cards, gift card carriers, hangtags, labels, folding board and fragrance strips — inspire visually and create a high touch tactile connection. The new Neenah® Wide Format offering is an comprehensive portfolio of paper-based flexible and rigid board products, engineered for high-performance for a long list of applications, some of which include trade show displays, exhibit materials, posters, indoor/outdoor banners, POP displays, window clings, wall décor, wall murals, backlit displays, retractable banners, framed art, and fine art prints. With the brightest whites, the most colors and textures across hundreds of weights and sizes, Neenah is a ‘go to’ for any project. www.neenahpaper.com, www.neenahpackaging.com ONE CLUB FOR CREATIVITY The One Club and Art Directors Club (ADC), two respected non-profits serving the creative and design industries, have agreed to merge, forming The One Club for Creativity. The new entity serves as umbrella organization for The One Show, ADC Annual Awards, ADC Young Guns and their respective Halls of Fame. “When our board voted, the decision was unanimous. We are committed to preserving the legacy of the programs, while fulfilling the potential of each brand,” said José Mollá, chairman of The One Club Board and founder/ chief creative officer, The Community. “The One Show is all about conceptual thinking. The ADC Annual Awards recognize great ideas founded on design and craftsmanship. There is a great opportunity to influence new creative disciplines, celebrating innovative thinking from different perspectives on a global scale.” Adds Philippe Meunier, ADC president: “By returning to our roots in conjunction with The One Club, ADC will strengthen its nearly century-long focus as a club of creative leaders, a community of visionary thinkers and passionate, proactive doers dedicated to making and celebrating world-changing ideas.” www.oneclub.org/ and adcglobal.org
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ORGANIZATION OF BLACK DESIGNERS OBD is a national professional organization of interior, industrial, architectural, fashion and graphic designers dedicated to promoting the visibility, empowerment, education and interaction of its membership and the understanding and value that diverse design perspectives contribute to world culture and commerce. OBD Founder and Chairman David Rice says: “The mission of the Organization of Black Designers is to enhance and improve the totality of the American design professions by energizing them with diversity.” www.obd.org QUARK Quark offers an end-to-end content automation platform that enables the creation, management, publishing and delivery of content across print, web and digital channels. Whether creating regulatory documentation, policies and procedures, investment research reports or interactive marketing communications, leading brands are modernizing their content strategies and processes with Quark solutions. Quark was founded in Denver CO in 1981 with the mission to reinvent how content creators and creative professionals bring their visions to life. Over the past 30+ years, the solutions have made a mark on the processes for creating high-fidelity, engaging and
THE RAINFOREST ALLIANCE The Rainforest Alliance has more than two decades of experience developing environmental and social standards for the sustainable management of natural resources while helping companies and organizations of all sizes adopt sustainable practices. Central to the sustainable forestry efforts is independent third-party certification, which assures consumers that wood products come from well-managed forests. With the launch of SmartWood in 1989, the Rainforest Alliance developed the world’s first global forestry certification program and the first to rely on market forces to conserve forests. It is a founder of the FSC. In addition to FSC certification, the Alliance offers timber legality verification services and skills training. www.rainforest-alliance.org
RED PAPER PLANE Red Paper Plane is a division of Structural Graphics,LLC , a dimensional direct mail company with over 40 years experience working with the Who’s Who of marketers. Structural Graphics has created close to 40,000 designs for clients in almost every industry and holds many U.S. Patents for these mechanisms. A passionate group that loves to create and deliver experiences that surprise and delight our clients, the company has great depth of creative resources and paper engineers. Red Paper Plane was an extensive development effort that is now providing clients with an easy and intuitive way to design our high-impact formats online. Anyone can customize the direct mail formats with their logo, photos and text using our online design tool in a fraction of the time it used to take to place art to one of our templates offline. Whether you're an experienced designer, a marketing professional or small business owner, Red Paper Plane has created an online experience with your needs in mind. www.redpaperplane.com www.structuralgraphics.com
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who have a hand in shaping content-rich, experiential spaces. The membership includes over 1,800 members in more than 35 countries. The organization was formerly known as the Society of Environmental Design but changed its name to reflect the blurring of lines between reality and virtual reality. www.segd.org
PANTONE Pantone is the global color authority and provider of professional color standards for the design industries. Pantone products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years. Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. The company recently named Greenery (PANTONE 15-0343) the PANTONE® Color of the Year selection for 2017. The yellow–green shade is said to evoke “the first days of spring when nature’s greens revive, restore and renew.” Explains Leatrice Eiseman, Executive Director of the Pantone Color Institute: “... Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose…” Pantone LLC is a wholly owned subsidiary of X-Rite, Incorporated, a global leader in science and technology. www.pantone.com
ROLLAND ENTERPRISES INC. Rolland is a leading North American fine paper and security paper manufacturer focused on quality, performance and innovation. Customers choose the products because of its proven track record as an environmental leader in the pulp and paper industry. All Rolland’s production is manufactured to the highest environmental standards and has the smallest environmental footprint in the North American industry. The products are made using renewable energy, primarily biogas,
using recycled fiber deinked without chlorine. By using Rolland Enviro, you can achieve a substantial improvement in your ecological balance sheet. Rolland has conducted a Life Cycle Assessment (LCA) to assess and manage the footprint of their papers. And now it can help designers manage your own paper footprint. Indeed, GDUSA's October 2016 edition, which carries our annual “sustainable design” special feature, was printed on Rolland Enviro Satin, 60 lb. Text, which features a very smooth satin finish and outstanding reproduction of color and detail. www.rollandinc.com SEGD Society for Experiential Graphic Design is a global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place. This includes graphic and information designers, fabricators, architects, exhibition designers, technology integrators, interaction designers, brand strategists, students, wayfinding specialists, teachers, and others
PHOTOSPIN This pioneering agency provides annual subscriptions and single-image purchases at some of the best prices on the planet today. The company began in 1996 with the sale of images on CD ROMs, and has offered annual subscriptions and individual image purchases ever since. Started by creative’s who understand the cost of doing business in the design world, PhotoSpin’s mission is to provide an affordable solution to the high cost of stock images including several levels of annual subscriptions, and low-priced individual image purchases The library is refreshed with up to 50,000 new images per month. Customer retention and loyalty is extremely high. www.photospin.com SHUTTERSTOCK Shutterstock is a leading global provider of high-quality royalty free licensed stock images, including photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. Working with its growing community, Shutterstock adds hundreds of thousands of images a month, and currently has roughly 100 million stock photos, vectors, videos and music tracks available. The company has expanded its portfolio to include Bigstock, a value-oriented stock media agency PremiumBeat, a curated royalty-free music library; Rex Features, a premier source of editorial images for the world's media; and WebDAM, a cloud-based digital asset management platform for businesses, as well as creating Offset, a high-end image collection. www.shutterstock.com, www.offset.com
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2017 | DESIGNER FRIENDLY DIRECTORY the role of SPD members as journalists and partners in the editorial process, as well as foster new generations of publication designers through educational outreach and scholarship opportunities. www.spd.org
SAPPI Sappi North America, is a subsidiary of global pulp and paper group Sappi Limited, a market leader in converting wood fiber into superior products. The success of its four diversified businesses – high quality Coated Printing Papers, Specialised Cellulose, Release Papers and Specialty Packaging — is driven by strong customer relationships, best-in-class people and advantaged assets, products and services. Notable for GDUSA readers: the high quality Coated Printing Papers, including McCoy, Opus, Somerset and Flo, which serve as a key platform for premium magazines, catalogs, books and high-end print advertising; and the growing portfolio of Packaging and Specialty Papers. Sappi is also respected for its Ideas That Matter grant program, which gives designers funds to fuel change, helping establish over 500 charitable programs. Says Patti Groh, Marketing Communications Director, Sappi North America: “Nearly two decades ago, Sappi saw a need to invest in a platform that combined design excellence with charity, hence Ideas that Matter was born. We could not be more proud of the work that has come out of the program because our grant recipients are truly making a positive, measurable impact around the world.” Shown here, Growing Girls Project by MICA’s Graphic Design Program, a 2016 grant winner. about.www.sappi.com/na www.sappi.com/ideas-that-matter SOCIETY OF PUBLICATION DESIGNERS The Society of Publication Designers is dedicated to promoting and encouraging excellence in editorial design. Members are art directors, designers, photo editors, editors and graphics professionals. Since drafting its charter in 1965, the SPD remains the only organization specifically addressing the visual concerns of print and online editorial professionals. Editorial design plays a crucial role in shaping and documenting our common history; the efforts of the Society and its members also serve to educate and enlighten the public about the importance of magazines and online publications. Activities promote 106 G D U SA
SPEEDPRO IMAGING When your business needs superior display graphic products such as wall murals, event graphics, tradeshow displays and vehicle graphics, designers can trust the team at SpeedPro Imaging. As the nation's leader in large format imagery — with more than 150 studios and with over 20 years of industry experience — SpeedPro Imaging experts excel in visual communications. As a national brand specializing in a variety of printed products, SpeedPro takes great pride in partnering with our long term, satisfied clients. The goal: to be considered an extension of each client's marketing team, and to collaborate with partners to determine the right solution for you and your business's end customer. An inspirational Idea Gallery on their website is filled with real life examples and ideas for event and trade show graphics, signage, decals, flags, floor graphics, table toppers, window graphics, and more. www.speedpro.com STOCKFOOD StockFood is the world’s leading food specialist among media agencies, providing the most wide-ranging, high-quality collection of food images and videos available anywhere. Offerings also include feature articles with images and text, and recipes in several languages. This includes a broad range of rights managed and royalty-free images, videos and features from thousands of renowned photographers and film producers. Expert recipe texts, created by an inhouse team, are available for all images, videos and features. StockFood was established in Germany in 1979 and is now represented in nearly 80 countries. StockFood belongs to the corpo-
rate group CulinArts Holding, which bundles several media companies with the focus on food and lifestyle. www.stockfood.com SUSTAINABLE FORESTRY INITIATIVE (SFI) SFI® is an independent, nonprofit organization that is solely responsible for maintaining, overseeing and improving the internationally recognized Sustainable Forestry Initiative® program. Creative professionals help ensure healthy forests, responsibly sourced products, and a generally healthier environment by looking to and asking for the SFI label for their paper and packaging projects. Across Canada and the United States, 280 million acres (110 million hectares) are certified to
the SFI forest management standard, the largest single forest standard in the world. The SFI program’s unique fiber sourcing requirements promote responsible forest management on all suppliers' lands. SFI chain-of-custody (COC) certification tracks the percentage of fiber from certified forests, certified sourcing and post-consumer recycled content. SFI on-product labels identify both certified sourcing and COC claims to help consumers make responsible purchasing decisions. SFI Inc. is governed by a three-chamber board of directors representing environmental, social and economic sectors equally. www.sfiprogram.org THE PAPER AND PACKAGING BOARD The Paper and Packaging Board establishes and guides promotions designed to help slow the decline in paper use and expand demand for paper-based packaging products. More than 50 U.S. manufacturers and importers of these products collectively fund the board’s efforts including the “Paper & Packaging – How Life Unfolds™” consumer campaign. Officers for 2017 are Steve Voorhees (WestRock), Chairman; Christian Fischer (Georgia-Pacific), Vice-Chairman; and Jennifer Miller (Sappi North America), Secretary/ Treasurer. Six newly-elected members appointed by the Agriculture Secretary Tom Vilsack also take office in 2017. Representing the South Region: Paul LeBlanc, of Packaging Corp. of America; Ronald Zimbelman, Hood Container Corp.; Fred A. Towler, International Paper; and James W. Morgan, Interstate Resources. The Midwest Region representative is John W. Black Jr. and the Importer seat is filled by Nina Happonen of Metsa Board Americas. www.paperandpackaging.org TRICORBRAUN TricorBraun helps bring customers’ new and existing products to market efficiently as one of the packaging industry’s largest suppliers of glass and plastic containers, closures, dispensers and tubes from over 40 locations throughout North America and internationally from London, Hong Kong, Guangzhou, and Mumbai. The award-winning Design & Innovation center gives customers forwardthinking service based on consumer insight, understanding of the markets and creative solutions. In addition, advisory services range from preliminary planning, manufacturing oversight to an array of innovative warehousing and logistics programs. TricorBraun earned 17 package awards in 2016 from, among others, WorldStar, AmeriStar, and GDUSA. www.tricorbraun.com
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in a personal and thoughtful way. The organization provides for the professional and personal growth of its members, and advocates for designer and educators roles within their institution. UCDA works to elevate the importance of design overall. UCDA was founded in 1970 and, over the years, has grown to an organization comprised of roughly 1,200 members throughout the U.S. and Canada. From the very beginning, UCDA has been guided and directed through the volunteer efforts of members who have participated in the leadership of the association.Tadson Bussey is executive director, current president is Matt Krob of St. Louis University, and past president is Tina Lemay of Clemson University. ucda.com STOCKSY Stocksy is home to a highly curated collection of royalty-free stock photography and video footage that is beautiful, distinctive, and highly usable. Explain Stocksy officials: “We’re also a cooperative! (Think more artist respect and support, less patchouli.) We believe in creative integrity, fair profit sharing, and co-ownership, with every voice being heard. Our artist-owned platform co-op is founded on the principles of equality, respect, and fair distribution of profits. Our contributing artists receive 50% of a Standard License Purchase and 75% of an Extended License Purchase – and every single co-op member receives a share of the company. Because every artist, photo, and video is hand selected, our entire 100% exclusive collection is both stunning and relevant. We have exceptionally high curatorial standards, which means you don’t have to search through endless pages to find that perfect photo or video ... And our artists take great pride in their work, meeting client needs with integrity. If a specific set of images or video is needed, our Creative Research team’s deep understanding of our collection is available to hunt for the perfect resources for any project. Stocksy’s mandate is to raise the bar ... Extraordinary over average, every time.” www.stocksy.com Photo Credit: Guille Faingold (Stocksy image number 1132405) TWO SIDES This independent, non-profit organization was created to provide members of the graphic communications supply chain as a forum to promote the responsible production and use of print and paper, improve sustainability standards and practices, share experiences and maximize customer confidence in these products. Companies behind Two Sides represent the forestry, pulp, paper, inks and chemicals, prepress, press, finishing, publishing and printing industries. An important role is to dispel common environmental misconceptions by providing users with verifiable information on why print on paper is an attractive, practical and sustainable communications medium. www.twosides.us TYPE DIRECTORS CLUB The Type Directors Club supports excellence in typography, both in print and on screen. Founded in 1946 by leading practitioners, the TDC’s earliest membership included Aaron Burns, Will Burtin, Freeman Craw, Louis Dorfsman, Gene Federico, Edward M. Gottschall, Herb Lubalin, Edward Rondthaler, Bradbury Thompson, and Hermann Zapf. TDC today represents the best of today’s type design and type use. It holds two yearly
competitions and its educational efforts have always been an important part of the Club’s mission. The TDC is a physical meeting place and a strong professional affiliation. tdc.org UNIVENTURE Ross Youngs founded Univenture in 1988 alongside the invention of his Safety-sleeve® disc packaging design; in the 25 years since, Univenture has grown to become a full-service designer, manufacturer, and distributor of packaging products used in dozens of industries the world over. Corporate brands and divisions today include Unikeep™ (premium storage and presentation solutions), EnvyPak™ (creative solutions for direct mail), affiliate PackZen (full color digital printed binders and cases for manuals, presentations, handbooks and more), as well as Safetysleeve (which remains the “gold standard” in media packaging). www.univenture.com, www.packzen.com UNIVERSITY & COLLEGE DESIGNERS ASSOCIATION (UCDA) he University & College Designers Association (UCDA) inspires designers working in academia in North America and around the world by delivering relevant programming and benefits
USER EXPERIENCE PROFESSIONALS ASSOCIATION (UXPA) The User Experience Professionals Association supports people who research, design, and evaluate the user experience of products and services. The Association, established in 1991, holds yearly international conferences, publishes findings through a journal and a magazine, and has 50 chapters around the world. User experience professionals may do a broad range of work from interviews and observations to creating wireframes for a product or service. Backgrounds and emphasis are varied, but all members focus on the user, while taking into account the needs of the business and the constraints they must work in. www.uxpa.org VERITIV Veritiv™ Corporation is a full-service strategic distribution company offering business-tobusiness solutions including packaging, print and paper, publishing, facility solutions and logistics. Serving customers in a wide range of industries, the Company has approximately 180 distribution centers throughout the U.S., Mexico and Canada, and employs approximately 8,800 team members worldwide that help shape the success of its customers. For graphic designers, Veritiv spotlights the Endurance® family of coated papers which deliver high quality and reliability without compromise; Starbrite®, an extraordinary uncoated opaque brand that delivers exceptional reliable, consistent quality through every stage of print production and made from a unique eucalyptus fiber blend; uBRAND, a consistent reliable paper exclusively from Veritiv; and nordic+ which is a line of coated board with a superior finish that yields vibrant colors and excellent image quality. www.veritivcorp.com/paper-brands
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2017 | DESIGNER FRIENDLY DIRECTORY VERSO CORPORATION
Verso is a leading North American producer of printing papers, specialty papers and pulp. Its distinguished portfolio of printing papers are designed primarily for commercial printing, media and marketing applications, including magazines, catalogs, books, direct mail, corporate collateral and retail inserts. Verso is the turn-to company for those looking to successfully navigate the complexities of paper sourcing and performance. The company provides insightful solutions that help drive improved customer efficiency, productivity, brand awareness and business results. The company has a long-standing reputation for quality, reliability and sustainability, and notes that “all of our products are made in the USA with pride and passion, vision and skill.” Among the well-known sheetfed, digital and coated web brands include Sterling®, Productolith® Pts., Anthem Plus®, Futura®, Blazer Digital®, ArborWeb Plus®, Influence®, and many more. Verso sponsor of GDUSA’s Annual Print and Paper reader survey and GDUSA’s American Graphic Design Awards program. www.versoco.com VIDEOBLOCKS VideoBlocks offers a one-stop shop for stock video. It is the only subscription-based site that provides members with unlimited downloads of stock video, After Effects templates, motion backgrounds and more. With 115,00 studio quality HD clips, VideoBlocks has become the largest distributor of stock video. Related companies are GraphicStock, launched in 2013, which takes the unique unlimited download subscription model and applies it to the site’s more than 300,000 graphics, vectors, icons, images, info graphics and more. The newest member of the family is AudioBlocks, with 100,000-plus music tracks, sound effects and loops. VideoBlocks is regular named to “fastest growing media company” lists. videoblocks.com, graphicstock.com or audioblocks.com VIRTUAL 360 NY Google Business View can bring consumers to the door with a virtual tour and let them “see inside.” Virtual 360 NY is one of a few photography companies authorized by Google to provide this service. As a brand manager, owner, designer or agency, do you want your company and clients to stand out from competitors? A virtual tour is an easy, affordable way to let customers interactively explore the business inside and out straight from Google search results, Google My Business and Google Maps. While Google Street View enables users to view your business's street location, Google Business View goes the extra mile by provid108 G D U SA
ing a 360-degree, panoramic virtual tour from inside your business. It aims to not only increase customer engagement, but also give customers an idea of your business's look and feel before they visit. A few notable facts: 97% of people search for local businesses before making a decision; Google Business View can increase SEO and website click-through rates by up to 30% and thus increase traffic to your location; the images are easy to embed in websites and social media; and Virtual 360 NY is designer-friendly and comfortable to work with. www.virtual360ny.com
VISUAL CONNECTIONS Visual Connections organizes the only events of their kind in the U.S. that bring together buyers and suppliers of photography, illustration and footage. These are intimate affairs, offering an opportunity for buyers to discover new sources of visual media, learn about the business of licensing and using visual media, and networking with people who matter. Working closely with Workbook, Visual Connections now attracts artist reps and production companies, becoming the meeting place for all visual creatives from stock users on a budget to high end producers. Entry is free but restricted to professional media buyers and researchers. Visual Connections also offers an online directory of visual media suppliers. The team behind Visual Connections comprises Deborah Free and Edward Leigh, together having nearly 50 years of experience in the industry. www.visualconnections.com WACOM Founded in 1983, Wacom is the world’s leading manufacturer of pen tablets, interactive pen displays, and digital interface solutions. The advanced technology of Wacom’s intuitive input devices has been used to create digital art, films, special effects, fashion and designs around the world and provides business and home users with the leading interface technology to express their personality. Wacom, based in Japan, also supports designers and creators by organizing/participating in various activities to nurture new talents. www.wacom.com
XEROX For more than a half a century, Xerox has been a leader in document technology and services. It is morphing from a primarily manufacturing company to a leading enterprise for business process and document management, offering global services from claims reimbursement and automated toll transaction to customer care centers and HR benefits management. Centralized, managed and transactional print services are included in the list, hearkening back a bit to the company’s roots. www.xerox.com YUPO More than forty years ago, Yupo Corporation embarked on a journey to create a variety of grades of synthetic paper that would stand out among competitors. Today, YUPO Synthetic Paper is 100% recyclable, waterproof and tree-free, with attributes and properties that make it the perfect solution for a variety of marketing, design, packaging and labeling needs. Currently the largest manufacturer of synthetic papers in the Western Hemisphere, YUPO Synthetic Paper is manufactured in a 160,000 square foot, state-of-the-art facility in Chesapeake VA. Among popular applications: Annual Reports, Posters, Postcards, Menus, Labels, Catalogs, Calendars, Inserts, Index Tabs, Hang Tags, Bookmarks, Envelopes, Banners, Manuals, Magazines, Maps, Business Cards, Kids’ Books, Bellybands, POP Materials, Flysheets, Coasters, Backlit Displays, Travel Guides, Water-Resistant Books, and Heavy-Use Materials. Available grades include YUPO Original, YUPO Accel (a fast-drying gloss), YUPO Blue (certified at RIT for HP Indigo®), YUPO IML (for labels) and more. Of special note are the Wally Awards for design utilizing YUPO products. The 2016 winner, Brand and Design Director Daniel Ko of Toyota Financial Services, was featured in the October 2016 edition of GDUSA. Daniel’s winning project was a poster using YUPO® Original 78 lb. text that doubled as a pocket folder in a style reminiscent of old-time travel brochures. www.yupousa.com
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6 STEPS FOR ATTRACTING TALENT TO YOUR CREATIVE DEPARTMENT BY DIANE DOMEYER
The way to succeed as a creative organization is, of course, by attracting talent that’s first-rate. When your team includes the cream of the crop, you get the best results. But in today’s hiring climate, that’s easier said than done.
4. STRESS ABOVE-AND-BEYOND BENEFITS
Practically every single employer offers the usual collection of medical and dental insurance, paid time off and 401(k) contributions. Make your talent recruitment efforts more effective by instituting and then publicizing the cool perks top candidates look for: options for working remotely; flexible schedules; time off for volunteering; a robust skills development and tuition
The Bureau of Labor Statistics puts the unemployment rate for
reimbursement program; generous paid parental leave; wellness
designers at 3.9 percent, which is well below the national av-
benefits like gym memberships and healthy snacks; transporta-
erage. This means employers may have a hard time enticing and
tion perks, such as free bus or train passes, bike storage and
landing the creative specialists they seek. Indeed, when a recent
subsidized parking; and sabbatical opportunities. These “icing
survey by The Creative Group asked advertising and marketing
on the cake” perks can make all the difference.
executives to name the most difficult part of the hiring process, the top response was generating interest from qualified candidates. To succeed in this competitive environment, companies need to prioritize talent recruitment. Here are six ways to help convince job seekers to join you:
5. INCREASE YOUR NETWORKING PROWESS
When trying to staff an opening, don’t forget about passive candidates — those highly skilled designers who aren’t actively seeking another position but will consider interesting new opportunities. Lay the groundwork for this type of talent recruitment by
1. HIGHLIGHT COMPANY CULTURE
expanding your professional circle. Mix and mingle at design
Many creative professionals, especially members of Gen Z, want
conferences. Invite new acquaintances to be part of your LinkedIn
their work life to align with their personal values. Attracting talent
network. And when you’re in the market for a hot multimedia
means emphasizing a company culture of authenticity, creativity,
designer or art director, scour your contact list for passive can-
collaboration, workplace happiness and upward mobility. When
didates and send them a personal invitation to apply.
crafting a job posting, be sure to put a spotlight on these and other qualities that designers look for in an employer.
6. GET READY TO MOVE QUICKLY
Attracting talent is key, but so is closing the deal. You can’t afford 2. UPDATE YOUR ORGANIZATION’S ONLINE PRESENCE
to waste time during the hiring process. According to recent
When deciding whether to apply for a job, many candidates check
research by Robert Half, nearly seven in 10 (69 percent) job
out prospective employers by searching online. What does your
applicants lose interest in an organization if they don’t hear back
company’s website and social media activity convey? Talented
within two weeks after the initial interview. Make sure you have an
designers are turned off by a bad user experience and poor
efficient hiring process in place that allows you to screen, meet
engagement. Candidates also want to get a sense of what it’s
with and extend an offer to candidates within a few weeks, while
like to work for an organization, and an online presence void of
still avoiding a rushed, bad hire.
personality may deter them. Talent recruitment isn’t the easiest part of your job, but you can 3. TEMPT APPLICANTS WITH ABOVE-AVERAGE COMPENSATION
One reason you’re not attracting talent to your company could
succeed — and land exceptional designers — with persistence and the right approach.
be lackluster starting salaries. Top applicants desire meaningful work, but they also have living expenses and savings goals. When they see only “DOE” (depending on experience) in a posting, they may skip over it in favor of one that includes a robust hourly rate or annual pay range. To see what the starting wages are in your city for more than 120 creative roles, check out The Creative Group’s Salary Center. Then whet candidates’ interest
DIANE DOMEYER is Executive Director of The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. For more information, visit creativegroup.com.
with a salary that’s on the higher end of the spectrum.
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FREE INFORMATION To request product information from advertisers featured in this issue visit:
www.gdusa.com/freestuff.php You can also contact the advertisers directly as provided below or fax this page back to 212.696.4564
COMPANY NAME
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1 4over
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www.4over.com m
2 Academy of Art University 3 Admore
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4 Artisan
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5 Berthold
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6 Carlson Craft
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IFC
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9 Corporate Image
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10 EnvyPak
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11 Erickson Stock www.ericksonstock.com
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17 Stocksy
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18 The Creative Group
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19 TwoSides
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20 Veritiv
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www.veritivcorp.com
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www.envypak.com m
16 Karr Graphics
www.twosidesna.org
www.corp-image.com m
IBC
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pandp@clearwaterpaper.com m
15 Kallima Paper
www.stocksy.com
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3
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www.carlsoncraft.com/retailerinfo m
14 Jim Erickson
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13 Jam Paper www.jampaper.com
www.admorefolders.com m
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12 International Paper
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21 Verso
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22 Yupo www,yupo.com
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