GDUSA - Graphic Design USA - August 2023

Page 1

AMERICAN INHOUSE DESIGN AWARDS

GD USA www.gdusa.com AUGUST 2023
AUGUST 2023
GRAPHIC DESIGN USA

The creative process takes guts.

It’s hard and demands a lot of time. Only true dedication and passion can prepare you for when the right opportunity knocks at your door. Congratulations to those who were ready: the winners of the 202 Inhouse Design Awards.

1.888.338.4075 | roberthalf.com

© 202 Robert Half International Inc. An Equal Opportunity Employer M/F/Disability/Veterans. RHTS-082

CELEBRATING 150 YEARS OF PREMIUM PAPER-BASED SOLUTIONS.

Packaging | Label | Signage | Marketing Collateral Gift Cards & Carriers | Envelopes | Wallcovering

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GDUSA - Graphic Design USA Volume 60 / No. 4 July/August 2023 Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 times a year with combined issues in January/February, March/April, May/June, July/August, September/October, November/December. Executive, editorial and advertising offices at 89 Fifth Avenue, Suite 901, New York NY 10003. Phone: 212.696.4380, Fax: 212.696.4564, www.gdusa.com.

SUBSCRIPTION: Domestic, $72 one year, International, $140 one year. Periodicals postage paid at New York NY and additional mailing office.

POSTMASTER: Send address changes to GDUSA - Graphic Design USA, PO Box 3072, Langhorne PA 19047. Permit #224.

AMERICAN INHOUSE DESIGN AWARDS

10INTRODUCTION

12ORGANIZATIONS REPRESENTED

28ANNUAL + CORPORATE REPORTS

35ANNOUNCEMENTS + INVITES

38ADVERTISING + AD CAMPAIGNS

41BRANDING + IDENTITY + LOGOS

52BROCHURES + COLLATERAL

59CATALOGS

60DIRECT MAIL + DIRECT RESPONSE

62EDITORIAL + PUBLICATION DESIGN

70INFOGRAPHICS

72INTEGRATED MARKETING CAMPAIGNS

77MOTION GRAPHICS

82ONLINE DESIGN

90PACKAGE DESIGN

95P-O-P + DISPLAYS + EXHIBITS

97POSTERS

100PRESENTATIONS

101PUBLIC SERVICE

102SALES PROMOTION + SELF PROMOTION

106SIGNS + ENVIRONMENTAL GRAPHICS

110SPECIAL: D/E/I COMMUNICATIONS

118ROBERT HALF: CREATING A HIRING TIMELINE

120ADVERTISING INDEX

WWW.GDUSA.COM

CONTENTS | AUGUST 2023

Create Jewelry

Create Furniture

Create Documentaries

Academy of Art University

Create Textiles

Create Cartoons

Create Websites

Create Toys

Create Podcasts

Create Interiors

Create Packages

Create Orbs

Create Murals

Create Screenplays

Create Products

Create Dashboards

Create Werewolves

Create Tattoos

Create Shows

Create Interfaces

Create Brands

Create Wearables

Create Beginnings

Create Culture

Create Models

Create Whatever You Want

Create Virtual Spaces

Create Meaning

In the School of Graphic Design, you’ll learn to combine words and pictures to create meaning, provide guidance, and help us make sense of our world. Graphic designers work their magic on virtually everything — computers, phones, games, apps, cars, clothes, ads, products, packages, websites, printed items, and within environments both built and virtual. Graphic design is a dynamic and exciting profession, providing the means to apply your creative and artistic skills within a practical business context. Study online or on campus in San Francisco, a world-renowned center for creativity, technology, and innovation.

Create Proposals

Academy of Art University Defy the Ordinary, Create the Extraordinary academyart.edu

Create Collections

Create Paintings

>
Student artwork by Rasika Hirekerur

A MESSAGE FROM ROBERT HALF

DREAM JOBS. TOP TALENT. ALL IN ONE PLACE.

As the world’s first and largest specialized talent solutions firm, Robert Half connects top graphic designers and other creative and marketing professionals with leading companies. Looking for your next role or project? We help skilled designers and creatives find great opportunities that match their skills, interests, and work style. Looking to hire on a contract or permanent basis? We have design professionals with the creative vision you need to implement key projects — onsite or remote. We are proud to be named to the Fortune® Most Admired Companies™ and Most Innovative Companies lists, and to Forbes’ list of America’s Best Recruiting Firms and a Best Employer for Diversity.

In addition to being a long-time sponsor of the annual American Inhouse Design Awards™, Robert Half has inspired GDUSA’s Designing For Good special category to be featured in the upcoming 60th American Graphic Design Awards™ competition. The category, which opens for entries in early Fall, focuses on graphic communications that advance positive social and environmental action and social justice impact; promote diversity, equity and inclusion; and aim to make communities and the world a better place for people and nature.

For some timely thoughts from our executive director of marketing and creative practice, see pages 1118–119 of this edition. For more information, including job-hunting services and candidate portfolios, visit roberthalf.com.

ABOUT THE COVER

Gatorade collaborated with the legendary Serena Williams to bring to life a 3 bottle limited edition Gx collection. The creative agency is PepsiCo Design & Innovation. Our 60th anniversary GDUSA Inhouse Design Awards showcase starts at PAGE 10.

GD USA

Gordon Kaye PUBLISHER

Ilana Greenberg CREATIVE DIRECTOR

Sasha Kaye-Walsh EDITOR/WEBSITE & SOCIAL MEDIA

Gordon Kaye

EDITOR/PRINT

Althea Edwards READER SERVICES

Angelo Abbondante ACCOUNTS MANAGER

Jennifer Hoff Scott Sczcypiorski INTERNET SERVICES

Maliya Malik DESIGN/SOCIAL MEDIA INTERN

Jay Lewis

Jeffrey Rosenberg PHOTOGRAPHY

Ron Andriani ADVERTISING SALES + INTEGRATED MARKETING + BUSINESS DEVELOPMENT

201.669.9884

212.696.4380 randriani@ gdusa.com

Milton L. Kaye 1921-2016 FOUNDER

COPYRIGHT 2023 BY KAYE PUBLISHING CORPORATION

COVER PAPER CREDIT: The cover of this special edition of GDUSA is printed on FSC-certified Kallima Coated Cover C2S, part of the Kallima Paper family of FSC-certified coated cover paperboard, manufactured by the Tembec Paper Group. A leading advocate of sustainability, Kallima has a distinct low-density high-bulk construction resulting in less trees used and signficant cost savings to the customer. Contact: kallimapaper.com and 1.800.411.7011

GRAPHIC DESIGN USA

Dream Bigger.

Hear from graphic design thought leaders who will inspire you, share their timesaving workflows, and give you the tools you need to create anything you can imagine.

Learn more at adobe.com/go/maxgdusa

GDUSA readers save $400 on a full conference pass with promo code M23GDUSA

© 2023 All rights reserved. Adobe and Adobe (stylized) are either registered trademarks or trademarks of Adobe in the United St ates and/or other countries.
Adam J. Kurtz Artist and Author Dana Tanamachi Designer, Illustrator, and Founder, Tanamachi Studio Chris Do Founder and CEO, The Futur

Pride and passion in premium.

Sterling® Premium is back. Crafted in America with pride by people who bring generations of papermaking skill and passion to every product we make. Re-engineered for next-level consistency, Sterling Premium offers a new option for quality, printability and sustainability. Available in matching digital and offset sheets, Sterling Premium is made using 10% recycled fiber carrying three chainof-custody certifications. All of this backed by service and support as strong as our passion for paper.

Sterling Premium. An American classic. Reborn.

©2023 Billerud Americas Corporation. All rights reserved.
Billerud Americas Corporation 8540 Gander Creek Drive Miamisburg, Ohio 45342 800 258 8852 billerud.com

AMERICAN INHOUSE DESIGN AWARDS

10 GDUSA
SPONSORED BY ROBERT HALF

We present our 60th anniversary inhouse awards showcase — the original and premier celebration of inhouse excellence — gleaned from a competition that saw a near record 6,000+ entries. The projects and campaigns touch every region of the country and every segment of the private, public and non-profit sectors. This is graphic design for commerce and culture at its best executed by creative professionals who ably advance their clients objectives and build meaningful value for their organizations, products, services, causes, ideas. The value proposition of inhouse designers is their intimate knowledge of their companies, institutions and brands, and the ability to crystallize the message down to its essence and its truth. This winners gallery provides many excellent examples; you can also view the many projects and campaigns on our website and our digital edition.

MESSAGE FROM ROBERT HALF

DREAM JOBS. TOP TALENT. ALL IN ONE PLACE.

As the world’s first and largest specialized talent solutions firm, Robert Half connects top graphic designers and other creative and marketing professionals with leading companies. Looking for your next role or project? We help skilled designers and creatives find great opportunities that match their skills, interests, and work style. Looking to hire on a contract or permanent basis? We have design professionals with the creative vision you need to implement key projects — onsite or remote. We are proud to be named to the Fortune® Most Admired Companies™ and Most Innovative Companies lists, and to Forbes’ list of America’s Best Recruiting Firms and a Best Employer for Diversity. In addition to being a long-time sponsor of the annual American Inhouse Design Awards™, Robert Half inspired and initiated GDUSA’s Designing For Good special category to be featured in the upcoming 60th American Graphic Design Awards™ competition. For more information, including job-hunting services and candidate portfolios, visit roberthalf.com.

| 2023 |
GDUSA 11
| INDEX AARP Brand Creative Services 28, 52, 62, 72, 82, 95 AARP Publications62, 63, 64, 70 AB Media, Inc.64, 70, 102 ADP HRO Shared Services/The Creative Shop41 American Bar Association64, 65 Ameritas Life Insurance/ Creative Marketing 97, 110 Amy’s Kitchen90 Anthony Paular Design/ Calvary Community Church65 Arlington (TX) Police Department, Strategic Communication Group28 Augeo72, 82 Auto-Owners Insurance72, 102 Baby36090, 102 Barcoding, Inc.82 Beltone97 BERNINA of America Marketing60 Blue Daring90 BMI - Broadcast Music, Inc.97
AMERICAN INHOUSE DESIGN AWARDS

The creative process takes guts.

It’s hard and demands a lot of time. Only true dedication and passion can prepare you for when the right opportunity knocks at your door. Congratulations to those who were ready: the winners of the 202 Inhouse Design Awards.

1.888.338.4075 | roberthalf.com

© 202 Robert Half International Inc. An Equal Opportunity Employer M/F/Disability/Veterans. RHTS-082
Bookstr Media 82 Bridge Loan Network (BLN)83 Bruce Power52, 106, 110 CannonDesign41, 77 CESJDS Marketing Department52 Children’s Hospital Colorado 38, 41, 65, 72, 90, 102, 110 Children’s Museum Houston73 Citadel Brand & Buzz 35, 77, 95 City of Escondido (CA)66 Cohesity41, 42, 106, 110 Corporate Image91 Dairy Farmers of Wisconsin73 Danyang Ma84 David Weekley Homes 28, 35, 42, 52, 53, 60, 66, 70, 78, 83, 101, 103 Delaware Division of Parks and Recreation97 Destination Concepts/Hawthorn Creative84 Diamond Packaging54 AMERICAN INHOUSE
|
DESIGN AWARDS
INDEX

In today’s digital world, the physical nature of paper grounds us. Whether it’s a book you just can’t put down or a package you can’t wait to open, our connection to paper is tangible. We’re excited to make this special relationship possible, into the next century and beyond.

PAPER. PULP. PACKAGING.

The story of paper has always been a page-turner.
E&M Consulting, Inc. 54 Emmaus Academic 67 Endeavor Business Media38, 54, 70, 73 Environmental Defense Fund (EDF) 28, 38, 42, 43, 78, 106 Experian 43, 78 Farm Credit Council96 Florida International University 38 Florida Museum of Natural History67 Fluke Corporation73 Fors Marsh43, 78, 107 GAF Creative Design39, 43, 79, 84, 107 Georgia System Operations Corporation29 Georgia Transmission Corporation29, 54 GM Financial29, 44, 103 Goodwill Central Texas29 Gordon College In-house Creative Team44 Harding Loevner79 Harford County Public Library106 HNTB Corporation35 AMERICAN INHOUSE DESIGN AWARDS | INDEX

A GRADUATE DEGREE AS UNIQUE AS YOU ARE. The Multimedia, Photography and Design program is for students who are passionate about expanding their career and gaining industry ready skills in the field of graphic design, motion design, 3D design, XR and immersive design, UI/UX design as well as photography and cinematography: all hands-on.

newhouse.syr.edu

HSS - Hospital For Special Surgery111 Impermanent Press/ Japanese Art Society of America67 JLL (Jones Lang LaSalle)55, 79, 107 Kaiser Permanente Mid-Atlantic111 Keysight Global Marketing Creative Services and Corporate Brand Team30 Learning Without Tears67, 100 Liberty Mutual - Global Risk Solutions Creative Services84 Lina Marie Art and Design30, 45 Litehouse Inc.79, 104 Lithia & Driveway 45 LMI45, 71, 74 Lookout, Inc.95 McDermott Will & Emery30, 45 Mercy University 68 Merdith Lewin/Plainview Jewish Center68 Michael Pinto85 Mizuho Americas Creative Studio46, 85, 111 mkulpdesigns46 AMERICAN INHOUSE
DESIGN AWARDS | INDEX

Every asset type. All in 1 plan.

Get creative with Shutterstock FLEX, the industry’s 昀rst multi-asset subscription plan. Now you can access everything—images, clips, music, and more—in 1 easy-to-manage plan that bends to your will.

Learn more at shutterstock.com/pricing

MLS Property Information Network, Inc.60 Moore College of Art & Design98 Mote Marine Laboratory30 Mouser Electronics Creative Design Team107 NAMI - National Alliance on Mental Illness68 National Community Pharmacists Association (NCPA) 39, 55, 74, 95, 104 NECA (National Electrical Contractors Association) 98 Niagara University55 NIBCO Inc. 59 Oakland County, Michigan31 OLV Charities68 Orange County Sanitation District108 Pacific Cycle74 Parsons - Core Creative36, 46, 47, 55, 71, 80 PepsiCo Design & Innovation 47, 48, 91, 92, 93, 104 Perforce Software31 Pioneer Natural Resources, Corporate Communications31, 48, 74 AMERICAN INHOUSE DESIGN AWARDS
INDEX
|

MATCHING TALENT WITH SUCCESS NATIONWIDE ®

The Great Resignation has left companies scrambling for talented designers and creatives searching for fulfilling projects. That's where Artisan Talent comes in. We're a boutique creative staffing agency here to make things easier for you - whether you’re hiring talent or finding work. From small agencies to major corporations, our team is in the business of connecting people. That’s what makes us Artisan.

TOP PLACED TITLES

UI/UX

ARTISANTALENT.COM
Pittsburgh Downtown Partnership31, 46, 101 PMMI - The Association for Packaging and Processing Technologies61 Prime Therapeutics Creative Services 48, 56, 75, 85, 108, 111 Prison Fellowship75 ProAmpac's Design and Sample Lab (DASL)93 Protiviti Global Brand and Creative. 80, 104, 108, 112 Prudential Creative & Content 48, 56, 71, 85, 101 Quad/Design Innovation61 Robert Half Creative Brand and Studio32, 100, 112, 113 Rochester (MN) Public Library75 RTI International69, 86 Sajad Amini Studio49 Savvas Learning Company and LXD Design69 SiriusXM86 Southern Company32, 56 Southern Poverty Law Center (SPLC) 57, 69, 80, 86, 101 AMERICAN INHOUSE DESIGN
INDEX
AWARDS |

NEWTALENTPREVIEW

admissu@syr.edu

315.443.2769

vpa.syr.edu/cmd2022

HiretheLatestDesignTalentOurdesignersarethenewesteditionto thelegacyoftheSyracuseUniversity communicationsdesignprogram.Their portfoliosrepresentdiverseprojectsthat spanabroadrangeofskillsincluding branding,artdirection,editorialdesign, packagingdesign,UI/UXdesign,webdesign andadvertising.Notwoportfoliosarealike. Viewtheimpressivecollectionofworkhere: vpa.syr.edu/cmd2022
OF DESIGN
@su_commdesign SCHOOL
Spectrum Brands Creative Team59, 93, 94 Sterling32, 75, 80, 113 Susquehanna University98 TAG Creative Team - The Aspen Group. 49, 81, 86, 108 Tarrant County College District Graphic Services 36, 39, 49, 57, 61, 87, 98, 99, 109, 113 Telfair Museums36 Teneo Studio32, 87 Texas Division of Emergency Management49 The Heritage Foundation50 The Leukemia & Lymphoma Society33, 57, 76 The New York Public Library/ Creative Services39, 76 The University of Texas MD Anderson Cancer Center, Strategic Communications33, 36, 114 The Word & Brown Companies 40, 50, 58, 81, 87, 88 Towson University Creative Services88, 99 ULINE Creative59 USAID’s Bureau for Humanitarian Assistance 33 AMERICAN INHOUSE DESIGN AWARDS | INDEX

Dream Bigger.

Hear from graphic design thought leaders who will inspire you, share their timesaving workflows, and give you the tools you need to create anything you can imagine.

Learn more at adobe.com/go/maxgdusa

GDUSA readers save $400 on a full conference pass with promo code M23GDUSA

© 2023 All rights reserved. Adobe and Adobe (stylized) are either registered trademarks or trademarks of Adobe in the United St ates and/or other countries.
Adam J. Kurtz Artist and Author Dana Tanamachi Designer, Illustrator, and Founder, Tanamachi Studio Chris Do Founder and CEO, The Futur
AMERICAN INHOUSE DESIGN AWARDS | INDEX Vantage Credit Union 89 VIP Tires & Service96, 99 WebMD Health Services76, 105, 114 Western Growers Marketing33, 50, 58 Weyco Group - Nunn Bush40 Wolf Trap Creative34, 58, 81 Xfinity Creative51 YoungArts37, 76 Zhiyao Zhang94
VISIT OUR WEBSITE FOR DAILY DESIGN NEWS WWW.GDUSA.COM
PROJECTS
PEOPLE
IDEAS EVENTS PRODUCTS

AMERICAN INHOUSE DESIGN AWARDS | ANNUAL + CORPORATE REPORTS

Design Organization: AARP Brand Creative Services Client: AARP Title: LCE 2021 Annual Report Creative Director: Mike Hilker Designer: Angela Melito

Design Organization: Arlington (TX) Police Department, Strategic Communication Group Client: Arlington Police Department Title: Annual Report 2022 - Service Before Self, Honor Above All Designer: Natasha Pittman Media Sergeant: Courtney White Media Relations Coordinator: Tim Ciesco Public Information Officer: Jesse Minton Media Relations Coordinator: Brenda VanSickle

Design Organization: David Weekley Homes Title: We Care Report Designer: Tim Littlefield Writers: Amanda Hurvitz, Amanda Caylor-Boychuk

Design Organization: Environmental Defense Fund (EDF) Title: PermianMAP Final Report Designer: Kelsey Robinson

28 GDUSA

Design Organization: Georgia System Operations Corporation

Title: 2022 Annual Report - Evolution Designer: Joseph Edwards

Copywriter: Beth Coffey Photographers: Michael A. Schwarz, Robin Henson

Design Organization: Georgia Transmission Corporation Client: Finance Department

Title: 2022 Annual Report - Celebrating 25 Years Art Director: Brian Rickmond

Designer: Brian Rickmond Communications Specialist: Ryan Russell

Design Organization: GM Financial Title: 2023 DE&I Annual Report

Creative Director: Steven Palmer Art Director: Jena Jessen

Designer: Lindsey Sobolik-Williams Production: Masae Hardwick, Lance McKinley Content: Tara Steuerwald

Design Organization: Goodwill Central Texas Title: Goodwill Central Texas Outcome Management Report 2022 Creative Director: Diana Smith

Designer: Abigail Toon

GDUSA 29

AMERICAN INHOUSE DESIGN AWARDS | ANNUAL + CORPORATE REPORTS

Design Organization: Keysight Global Marketing Creative Services and Corporate Brand Team Client: Keysight Technologies Title: 2022 CSR Report and 2022 DEI 2022 Year In Review

Design Organization: Lina Marie Art and Design Client: Community Foundation of the Holland/Zeeland Area Title: 2022 Annual Report

Creative Director: Lina Perez Designer: Lina Perez

Design Organization: McDermott Will & Emery Title: 2021 Diversity, Equity & Inclusion Year in Review Creative Director: Guy Swartz

Designer: Valerie Flemming Illustrations: Makers Company

Design Organization: Mote Marine Laboratory Title: Mote Marine Laboratory 2022 Annual Report Lead Designer: Alexis Crabtree

Lead Writer/Editor: Hayley Rutger

30 GDUSA

Design Organization: Oakland County, Michigan Client: Oakland County Equalization Division Title: 2023 Equalization Annual Report

Creative Operations Officer: Pam Tremble

Designers: Amy Klovski, Angelia Lambrix-Caballero

Design Organization: Perforce Software Title: 2023 State of Automotive

Software Development Report Creative Director: Christopher Kirsh

Designer: Tyson Phipps Senior Marketing Manager: Megan Palkert

Senior Marketing Writer: Thomas Forrister

Design Organization: Pioneer Natural Resources, Corporate Communications

Title: Pioneer Natural Resources 2022 Sustainability Report

Designer: Nicole Goodman Writer/Manager: Amy Allen

Design Organization: Pittsburgh Downtown Partnership

Title: Annual Report 2022 Creative Director: Richard A. Hooper

Writing/Editing: Deana Lorenzo, Lynne Glover

GDUSA 31

AMERICAN INHOUSE DESIGN AWARDS | ANNUAL + CORPORATE REPORTS

Design Organization: Robert Half Creative Brand and Studio Title: Robert Half 2022 Annual Report Sr. Creative Director: Stephnee Leathers Sr. Manager Art Director: Jenny Merritt Art Director: Mandisa Fabris

Designer: Kelsi Kohrs Production Artist: Joanne Ho Creative Project Manager: Michele Kullmann Copywriters: Allen Scott, Christine Pardi Client: Christine Pardi

Design Organization: Southern Company Title: 2022 Moving to Equity Report Art Director: Jennifer Higgins Designer: Jennifer Higgins

Client: Justin Averette

Design Organization: Sterling Title: Hiring Re-imagined, Special Report: Gig

Creative Director: Deborah Knapp Designer: Deborah Knapp Social Media

Manager: Katelyn Brower Editor: Stew Thompson Copywriter: Amanda Verdino

Design Organization: Teneo Studio Title: Teneo Sustainability Report 2022

Creative Director: Eric Teng Designers: Briana Fioretti, Lisa Clark Director of Global Marketing: Lisa Chou

32 GDUSA

Design Organization: The Leukemia & Lymphoma Society Title: 2023 LLS Annual Report - Big Dreams, Bold Progress Art Director: Sharon Mahoney

Designer: Jennifer Lieber Digital Director: Robert D’Angelo

Writers: Sandra Salviejo, Danna Levy, Paul Bianchi, Lynne Hagerup, Ellen Parlapiano Digital Designer: Paul Policarpio

Design Organization: The University of Texas MD Anderson Cancer Center, Strategic Communications Title: MD Anderson Cancer Center Annual Report FY2022 Creative Director: Elisa Cisneros Art Director: Aike Jamaluddin

Designer: Aike Jamaluddin Editorial Director: Laura Nathan-Garner Assistant

Art Director and Digital Designer: Terence Tang Creative Manager: Marily Scaria Photographers: Jessica Almanza, Thomas Campbell, Adolfo Chavez III

Contributing Writers: Kellie Bramlet Blackburn, Clayton Boldt, PhD., Katie Brooks, KirstiAnn Clifford, Cynthia DeMarco, Maggie Galehouse, Lindsey Garner, Ramonica Jones, Luckett Gillian Kruse, Mindy Loya, Elise Raymund, Sharmeen Virani, Allison Schaffer, Ronda Wendler, Michelle Yelton Contributing Medical Illustrator: David Aten

Design Organization: USAID’s Bureau for Humanitarian Assistance

Title: Annual Report for Fiscal Year 2022 Creative Director: Jacquie Frazier

Designers: Jacquie Frazier, Vanessa Rodriguez Editorial Directors: Mattea Cumoletti, Carlin O’Brien, Rebecca Saxton-Fox

GIS Specialists: Brendan Bartow, Jasmin Kangura, Simon Kristensen

Design Organization: Western Growers Marketing Client: Western GrowersCenter of Innovation and Technology Title: 2022 Harvest Report

Creative Director: Cristian Orozco Art Director: Jim Cuddhy Designer: Jim Cuddhy

GDUSA 33

AMERICAN INHOUSE DESIGN AWARDS | ANNUAL + CORPORATE REPORTS

Design Organization: Wolf Trap Creative Title: 2023 Wolf Trap Foundation

Annual Report Art Director: Sara Shaffer Designer: Cherlyn Rebultan

34 GDUSA

AMERICAN INHOUSE DESIGN AWARDS | ANNOUNCEMENTS + INVITES

Design Organization: Citadel Brand & Buzz Client: Citadel Credit Union

Title: Citadel Business Banking Drinks Invitation

Creative Director: Daniella Deal Designer: Tom Upton

Copywriter: Erica Warnitsky

Design Organization: David Weekley Homes Title: Amber Fields Grand Opening Designer: Anita Zhou Copywriter: Romney Boe

Design Organization: David Weekley Homes Title: 2022 Annual Awards Congratulatory Letter Designers: Anita Zhou, Desiree Rodriguez

Design Organization: HNTB Corporation Title: Crossroads of America Event Invitation and Poster Designer: Matthew Hubbard

GDUSA 35

AMERICAN INHOUSE DESIGN AWARDS | ANNOUNCEMENTS + INVITES

Design Organization: Parsons - Core Creative Client: Parsons Corporation

Title: SASHTO 2023 Evite Creative Director: Kathy Sara Designer: Jina Kim

Creative Production: Sara Bennett

Design Organization: Tarrant County College District Graphic Services

Client: Tarrant County College Northeast Title: TEDx TCC Ever Changing World Postcard Creative Director and Designer: Arturo Martinez

Design Organization: Telfair Museums Title: 2023 Telfair Ball

Invitation & Save The Date Creative Director: Melissa A. Hill Designer: Melissa A. Hill

Design Organization: The University of Texas MD Anderson Cancer Center, Strategic Communications Title: MD Anderson Cancer Center 80th Anniversary

Celebration Creative Director: Elisa Cisneros Art Director: Marily Scaria

Designer: Aike Jamaluddin Associate VP, Development Special Programs and Events: Mary Kathryn Cooper Project Lead, Special Programs and Events Printer: RR Donnelly Copywriter: Kira Taniguchi

36 GDUSA

Design Organization: YoungArts

GDUSA 37
Title: 2023 YoungArts Miami Gala Invitation Creative Director: Lee Cohen

AMERICAN INHOUSE DESIGN AWARDS

| ADVERTISING + AD CAMPAIGNS

Design Organization: Children’s Hospital Colorado Client: Orthopedics Institute, Children’s Hospital Colorado Title: Ortho Fracture Care and Acute Injury Campaign

Creative Director: Kacy Lamb Art Directors: Alison Chan, Katie Genauer

Designers: Alison Chan, Katie Genauer Copywriter: Alyssa Hurst Marketing Strategy: Amy Stroeher, Jayce Tappy Photographer: Lauren Anderson

Project Manager: Kiaja Walter

Design Organization: Endeavor Business Media Client: ADAPT

Title: Automotive Technology Summit Advertising Campaign

Creative Director: Charles Thomas Art Director: Zach Pate

Designer: Morgan Glisczinski Copywriter: Mackenzie Yates Editor: Kate Fahlen

Design Organization: Environmental Defense Fund (EDF) Title: 8 Ways

Graphic Video - IRA Brand Campaign

Creative Director: Christina Baute

Art Director: Christina Baute Designer: Anuranjan Pegu

Design Organization: Florida International University Title: UPROAR Concert

Advertising Campaign 2022 Creative Director: John Parmenter

Art Director: Andres Bermeo Sierra Designer: Andres Bermeo Sierra

38 GDUSA

Design Organization: GAF Creative Design Title: GAF Commercial PVC

Advertisement Creative Director: Carlos Caicedo ACD: Don Miller

Designer: Melisa Calvo Photography: Chris Kay, Carlos Herrera

Writer: Michael Hyde Senior Manager Creative Design: Natalie Cruz

Retoucher: Richard Toonkel Account Manager: Rob Fitzgerald

Design Organization: National Community Pharmacists Association (NCPA)

Client: NCPA PAC Title: PBMs Caught in the Spotlight Feathr Campaign

Creative Director: Michael Abernethy Designer: Tyler Poirier

Design Organization: Tarrant County College District Graphic Services

Client: Tarrant County College Student Activities Title: OneTen - TCC Pilot Network Marketing Campaign Creative Director and Designer: Arturo Martinez

Design Organization: The New York Public Library/Creative Services

Client: The New York Public Library Title: NYPL Special Edition Spider-Man

Library Card Campaign 2022 Creative Director: Katharina Seifert Designers: Maya Sariahmed, Peter Frasco Senior Director, Communications, Marketing & Branding: Elizabeth Hays Assistant Director of Design & Production: Rosalene Perillo Senior Editor: Charles Arrowsmith Artwork: Marvel

GDUSA 39

AMERICAN INHOUSE DESIGN AWARDS |

ADVERTISING + AD CAMPAIGNS

Design Organization: The Word & Brown Companies (Word & Brown General Agency) Title: 2023 Word & Brown '[&] Effect' Advertising Campaign

Creative Directors: Polly Neves, Executive Vice President and Missy Bynom, Marketing Director Designer: Hugo Miramontes, Sr. Graphic Designer

Design Organization: Weyco Group, Inc. - Nunn Bush Title: Nunn Bush

Sustainability Spread

Creative Director: Whitney Theriot Art Director: Whitney

Theriot Designer: Whitney Theriot

Photographer: Rick Breuer Photo Retoucher: Randall Clarke Copywriter: Guy Fiorita Illustrator: Whitney Theriot

40 GDUSA

AMERICAN INHOUSE DESIGN AWARDS | BRANDING + IDENTITY + LOGOS

Design Organization: ADP HRO Shared Services/The Creative Shop

Client: ADP TotalSource Health & Wealth Title: Open Enrollment Rally

Event Logo Development and Execution Art Director: Amy Chaffin

Designer: Amy Chaffin

Design Organization: Children’s Hospital Colorado

Title: Board of Directors Retreat Creative Director: Kacy Lamb

Art Director: Katie Genauer Designer: Katie Genauer Copywriter: Alyssa Hurst Strategist: Katie Denman

Design Organization: CannonDesign Title: Amp Brand Identity

Creative Director: Dylan Coonrad Art Director: Nicole Sowinski

Designer: Nicole Sowinski

Design Organization: Cohesity Title: Cohesity Sales Kickoff FY2023

Velocity Identity and Event Design CMO, Marketing: Lynn Lucas Director of Brand and Creative: Kaycee Carmichael Chiu Art Director: Tonya Zenin

Visual Designer: Mara Sahleanu Production: Czarnowski Collective

GDUSA 41

AMERICAN INHOUSE DESIGN AWARDS | BRANDING + IDENTITY + LOGOS

Design Organization: Cohesity Title: Cohesity Catalyst 2023 Event Identity and Web Design VP, Brand Marketing: Jackie Sandoval Director of Web Development: Jayesh Magare Senior Director of Web Marketing: Brian Paulson Web Project Manager: Elaina Smith Senior Marketing Program Manager: Katie O’Brien Art Director: Tonya Zenin Visual Designers: Mara Sahleanu, Shianne Zimmerman Production: BBD, Clear Digital

Design Organization: David Weekley Homes Title: Storyrock Branding Designer: Anita Zhou Sr. Communications Coordinator: Amanda Hurvitz

Copywriter: Ali Greenhalgh

Design Organization: David Weekley Homes Title: Bridle Run Community Logo Designer: Ashley Baker

Design Organization: Environmental Defense Fund (EDF) Title: EDF Brand Cheat Sheet Creative Director: Christina Baute

Art Director: Christina Baute Designer: Christina Baute

42 GDUSA

Design Organization: Environmental Defense Fund (EDF) Title: Exclusive Mission Patch For The MethaneSAT Mission Team

Creative Director: Christina Baute Art Director: Christina Baute

Designers: Monica Goslin, Anuranjan Pegu

Design Organization: Experian Title: Experian Sales Summit 2022 Conference

Creative Director: Bambi Crowell Designer: Rob Scott

Design Manager: Kellie Medivitz Project Manager: Natalie Diaz

Copy Editor: Jenny Gardelle

Design Organization: Fors Marsh Title: Fors Marsh Rebrand

Executive Creative Director: Russell Hayer Senior Creative Direction: Ally Hummel

Creative Director: Angela Devlin Designers and Developers: Workshop Built

Illustrator and Animator: Casper Nykopp Vice President, Technology Operations: Jeremy Vanderlan Head of Production: Shey White Producer: Adrienne Moore

Design Organization: GAF Creative Design Title: GAF Commercial

Chairman’s Circle Award Program Creative Director: Carlos Caicedo

Art Director: Michael Comiskey ACD Don Miller Senior Manager

Creative Design: Natalie Cruz Account Manager: Rob Fitzgerald

GDUSA 43

AMERICAN INHOUSE DESIGN AWARDS | BRANDING + IDENTITY + LOGOS

Design Organization: GM Financial Title: Windshield Wkly Podcast Branding

Creative Director: Steven Palmer Art Director: Josh Wiese

Designer: Jason Huenefeld Content: Scooter Hendon, Elizabeth Ygartua

Design Organization: GM Financial Title: Cadillac Financial Brand Guidelines

Creative Director: Steven Palmer Art Director: Melissa Massie

Designers: Josh Gorski, Brian Kyle Production: Hanh Delong

Design Organization: GM Financial Title: PRIDE Employee Resource Group (ERG) Logo Creative Director: Steven Palmer Art Director: Jena Jessen

Designer: Jeff Krismer

Design Organization: Gordon College In-house Creative Team Title: Gordon College

Rebrand - Learn To Thrive Creative Director: Stephen Dagley Art Director: Joanne Steward

Designers: Madison West, Erika Hall Editorial and Marketing

Director: Heather Korpi Writer: Kristine Western Brand Consultant: Neal Ericsson

44 GDUSA

Design Organization: Lina Marie Art and Design Client: TeraSol Ceramics

Title: TeraSol Ceramics Branding Designer: Lina Marie Perez

Design Organization: Lithia & Driveway Title: Lithia & Driveway Employee

Total Rewards Visual Identity Creative Director: Chloe Wolhuter

Designer: Lily Odegaard Corporate Communications: Emily France

Design Organization: LMI Client: LMI and GTS Title: LMI & GTS Cobranding

Creative Director: Theresa Koenig Art Director: Donavan Lyons

Designer: Arissa Cheong Editors: Marissa Fox, Holly Nixon, Nathan Miller

Formatting: Kim Murray, Rosie Beckham

Design Organization: McDermott Will & Emery and Linda Zacks

Title: McDermott Healthcare Private Equity 2023 Event Series

Artist: Linda Zacks Event Creative Lead: Valerie Flemming

GDUSA 45

AMERICAN INHOUSE DESIGN AWARDS | BRANDING + IDENTITY + LOGOS

Design Organization: mkulpdesigns Client: Rebecca Scheuer Art LLC

Title: Painting Series Logo: Ruthless and Resilient Designer: Michele Kulp Paintings: Rebecca Scheuer

Design Organization: Mizuho Americas Creative Studio Client: Mizuho Americas

Title: ESG Visual Identity Guidelines Creative Director: Max Alex

Art Director: Beryl Bai Designer: Cynthia Yin

Design Organization: Pittsburgh Downtown Partnership

Title: Golden Triangle Ambassador Program Branding & Identity

Creative Director: Richard A. Hooper Designer: Richard A.Hooper

Design Organization: Parsons - Core Creative Client: Parsons Corporation

Title: Core Creative 50 Year Emblem Creative Director: Kathy Sara Designer: Jina Kim Brand SMEs: Elizabeth Clark, Joanna Piotrowicz Creative Contribution: Julio Gomez, Azia Sanders, Mike Dellinger, Jax Glass 3D Visualization/Multimedia Director: Paul Pilewski Associate Creative Director: BO Haynes

46 GDUSA

Design Organization: Parsons - Core Creative Client: Parsons Corporation

Title: Destina: Original Character Development Creative Director: Kathy Sara Illustrators: Melissa Patino, Caleigh Kristen Creative Contributors: Greg Jones, Julio Gomez, Sherry Thompson, Noel Sloss, Kristen Hutton, Mike Dellinger, Ricky Gonzalez Associate Creative Director: BO Haynes

Design Organization: PepsiCo Design & Innovation Client: PepsiCo

Title: Rold Gold Redesign Designer: PepsiCo Design & Innovation

Design Organization: PepsiCo Design & Innovation Client: PepsiCo

Title: Mirinda Global Restage Designer: PepsiCo Design & Innovation

Design Organization: PepsiCo Design & Innovation Client: PepsiCo

Title: 7UP Global Restage Designer: PepsiCo Design & Innovation

GDUSA 47

AMERICAN INHOUSE

DESIGN

AWARDS | BRANDING + IDENTITY + LOGOS

Design Organization: PepsiCo Design & Innovation Client: PepsiCo

Title: Cheetos New Typeface Designer: PepsiCo Design & Innovation

Design Organization: Pioneer Natural Resources, Corporate Communications

Client: Pioneer Natural Resources Title: Powering the Permian Logo

Designer: Nicole Goodman

Design Organization: Prime Therapeutics Creative Services

Client: Prime Therapeutics Title: Strategy Toolkit

Creative Director: Heidi Ocel Designer: Nils Oiseth Writer: Alisa Regnier

Account Manager: Cincy Schradle Project Manager: Connie Krell

Design Organization: Prudential Creative & Content Client: Prudential International Insurance Title: PIIC 2023 Conference Branding

Creative Director: Azy Brown Designer: Kristie Derendinger

48 GDUSA

Design Organization: Sajad Amini Studio Client: Center For Design Discourse, Chicago Title: Brand Identity Project Creative Director: Sajad Amini

Design Organization: TAG Creative Team Client: The Aspen Group

Title: Chapter Leadership Retreat Branding and Identity SVP Group

Creative Director: Jakki Smith Creative Director: Sarah Ahmad

Art Director: Supriya Bores

Design Organization: Tarrant County College District Graphic Services

Client: Tarrant County College Connect Campus Title: TCC Connect Campus 10th Year Anniversary Logo Creative Director and Designer: Hieu Pham

Design Organization: Texas Division of Emergency Management

Title: TEMC23 Visual Identity Creative Director: Frank Hicks

Designer: Frank Hicks Videographer: Jordan Prokell

GDUSA 49

AMERICAN INHOUSE DESIGN AWARDS | BRANDING + IDENTITY + LOGOS

Design Organization: The Heritage Foundation Title: Project 2025 Branding

Art Director: Amy Baumgardner Designer: Grace DeSandro

Marketing Director: Elizabeth Fender Web Designer: Christina Hamm

Design Organization: The Word & Brown Companies Title: The Word & Brown Companies Brand Refresh Creative Directors: Polly Neves, Executive Vice President and Missy Bynom, Marketing Director

Designers: Hugo Miramontes, Sr. Graphic Designer, Homer Villegas, Studio Director Marketing Project Manager: Heather Jung

Design Organization: The Word & Brown Companies (Word & Brown General Agency) Title: Word & Brown General Agency Morning Show Logo

Art Director/Designer: Hugo Miramontes, Sr. Graphic Designer

Marketing Director: Missy Bynon Marketing Project Manager: Heather Jung

Design Organization: Western Growers Marketing Client: Child Care Providers

United Title: Child Care Providers United Health Care Fund Logo

Creative Director: Shoon Phyo Art Director: Cristian Orozco Designer: Paul Lucker

50 GDUSA

Design Organization: Xfinity Creative Client: Xfinity Title: Xfinity Internet

Essentials Senior Art Director: Joseph Rivera Art Director: Filiz Sahin

Digital Design: Nick Lucaccioni Copy: Richard Griffin Production: Kurt Schellenbach

GDUSA 51

AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Design Organization: AARP Brand Creative Services Client: AARP

Title: FWN Watchdog Alert Handbook Creative Director: Mike Hilker Designer: Matt Hlubny

Design Organization: Bruce Power Title: Bruce Power Indigenous Employment Guide Designer: Kathleen Scott, RGD

Design Organization: CESJDS Marketing Department Client: Charles E. Smith Jewish Day School (CESJDS) Title: Ma’ayan 2023 Annual Campaign

Brochure + Mailing Creative Director: Suzie Thompson

Art Director: Rachel B. Van Gorden Designer: Rachel B. Van Gorden

Design Organization: David Weekley Homes Title: Work for Weekley Recruiting Book Designer: Anita Zhou Sr. Communications Coordinator: Amanda Hurvitz

52 GDUSA

Design Organization: David Weekley Homes Title: Dallas Quick Move-In Marketing Collateral Designer: Kate Zurawski Copywriter: Ali Greenhalgh

Design Organization: David Weekley Homes Title: Fall Spectacular Flyer Designer: Tim Littlefield Writer: Josh Johnson

Design Organization: David Weekley Homes Title: Realtor Grand Opening Flyer Sienna 40 Designer: Ann Romero Copywriter: Romney Boe

Design Organization: David Weekley Homes Title: David Weekley Homes Benefits Flyer Designer: Ashley Baker Lead Copywriter: Nicole Pollack

GDUSA 53

AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Design Organization: Diamond Packaging Title: Diamond Packaging 2023 ‘Surfs Up’ Calendar Creative Director: Dennis Bacchetta

Art Director: Dennis Bacchetta Designer: Dennis Bacchetta

Structural Designer: Maddy Griebel

Design Organization: E&M Consulting, Inc. Client: Washington Area New Automobile Dealers Association (WANADA) Title: WANADA 2023

Auto Show Program Guide Designer: April Ortloff

Design Organization: Endeavor Business Media. Client: ADAPT

Title: Automotive Technology Summit Event Trifold Creative Director: Charles Thomas Art Director: Morgan Glisczinski Designer: Morgan Glisczinski

Copywriter: Kate Fahlen

Design Organization: Georgia Transmission Corporation Client: External Affairs Department Title: Georgia Transmission Communities Brochure Art Director: Brian Rickmond Designer: Brian Rickmond Copywriter: Anne Lerner

54 GDUSA

Design Organization: JLL Title: Field Street District Brochure Creative Director: Shaina Nielson Art Director: Leigh Bratton Designer: Jennifer Arias

Associate Creative Director: Andres Rendon

Design Organization: National Community Pharmacists Association (NCPA)

Client: NCPA Meetings and Convention Team Title: NCPA 2023

Multiple Locations Conference - Clearwater, Florida

Creative Director: Michael Abernethy Designer: Tyler Poirier

Design Organization: Niagara University Client: College of Arts & Sciences

Title: Niagara University STEM Brochure Designer: Alicia Rybak

Design Organization: Parsons - Core Creative Client: Parsons Corporation

Title: Zero Emission Bus University Creative Director: Kathy Sara

Multimedia Design: Azia Sanders, Ricky Lavin

3D Visualization/Multimedia Director: Paul Pilewski

GDUSA 55

AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Design Organization: Prime Therapeutics Creative Services

Client: Prime Therapeutics Title: IntegratedRx Prospectus

Creative Director: Heidi Ocel Designer: Ingrid Parsons Writer: Alisa Regnier

Project Manager: Andrea Doran

Design Organization: Prudential Creative & Content Client: Prudential

Title: 2023 Green Bond Framework Art Director: Manisha Amin

Designer: Manisha Amin

Design Organization: Prudential Creative & Content Client: Prudential International Insurance Title: PIIC 2023 Lapel Pins

Art Director: Kristie Derendinger Designer: Kristie Derendinger

Design Organization: Southern Company Title: Corporate Responsibility Executive Summary Art Director: Jennifer Higgins Designer: Jennifer Higgins

Client: Sarah Stashak

56 GDUSA

Design Organization: Southern Poverty Law Center (SPLC) Title: 2023 Development Calendar Creative Director: Chris Mihal Designer: Sunny Paulk

Illustrators: Loveis Wise, Taylor Callery, Gabriella Trujillo, Nicole Xu, Christina Chung, Rommy Torrico, Sonia Guiñansaca, Sam Ward, Amir Khadar, Laura Salafina, Favianna Rodriguez, Erin Robinson, Chris Smith

Design Organization: Tarrant County College District Graphic Services

Client: Tarrant County College Student Recruitment & Outreach

Title: Tarrant County College Recruitment Brochure

Creative Director and Designer: Lizabeth Castruita

Design Organization: Tarrant County College District Graphic Services

Client: Tarrant County College OED Office Title: TCC Learning Symposium Foldout Booklet Creative Director and Designer: Arturo Martinez

Design Organization: The Leukemia & Lymphoma Society Title: LLS Philanthropy Guide Art Director: Herbert Rodas Designer: Robert Simbron

GDUSA 57

AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Design Organization: The Word & Brown Companies Title: Word & Brown ‘Team Secret Sauce’ Award. Creative Director: Homer Villegas, Studio Director

Design Organization: Western Growers Marketing Client: Western Growers

Insurance Service Title: Food Guardian - Contaminated Product Recall Brochure

Creative Director: Jaymee McInerney Art Director: Cristian Orozco

Designer: Jim Cuddhy

Design Organization: Wolf Trap Creative Title: 2023 Wolf Trap Opera Brochure

Art Director: Sara Shaffer Designer: Clarisse Gaillard

Design Organization: Wolf Trap Creative Title: 2023 Wolf Trap Opera Season

Book Art Director: Sara Shaffer Designer: Clarisse Gaillard

58 GDUSA

AMERICAN INHOUSE DESIGN AWARDS | CATALOGS

Design Organization: NIBCO Inc. Title: NIBCO Catalog Cover Series

Creative Director: Sally Boyer, Director of Marketing Communications

Senior Graphic Designer: Emily Hershberger Junior Graphic Designer: Megan Sponseller Photographer: Bryan Chris/Bryan Chris Photography

Design Organization: Spectrum Brands Creative Team Client: Spectrum Brands - Global Pet Care and Home & Garden Title: 2022-2023 Home & Garden Catalog

Designer: Spectrum Brands Creative Team

Design Organization: ULINE Creative Client: Uline Title: Mammoth Selection Catalog Cover, Fall/Winter 2021-2022 Creative Director: Sarah Fritz

Designer: Amy Hollingsworth Image Specialist: Maggie Pinke

Print Designer: Jeff Mayfield Senior Art Director: Heidi Stieber

Director of Creative: Sarah Fritz VP of Creative: Elizabeth Tenner

Design Organization: ULINE Creative Client: Uline Title: Kind Of A Big Deal Catalog Cover, Spring/Summer 2023 Designer: Susan Mintle

Photographer: Lisa Marie Duhig Image Specialist: Jeff Hoven

Print Designer: Jeff Mayfield Senior Art Director: Heidi Stieber

Director of Creative: Sarah Fritz VP of Creative: Elizabeth Tenner

GDUSA 59

AMERICAN INHOUSE DESIGN AWARDS | DIRECT MAIL + DIRECT RESPONSE

Design Organization: BERNINA of America Marketing Title: BERNINA Gift With Purchase Event Art Director: Timothy Schmoll Designer: Timothy Schmoll

VP Marketing: Michaelynn Rose Marketing Manager: Gavin Corrigan

Design Organization: David Weekley Homes Title: BOYL Seminar Sip & Learn

Direct Mail Designer: Anita Zhou Lead Copywriter: Nicole Pollack

Design Organization: David Weekley Homes Title: Double Down Postcard

Designer: Tim Littlefield Writer: Nicole Pollack

Design Organization: MLS Property Information Network, Inc.

Title: MLS PIN Welcome Postcard Creative Director: Melissa Lindberg Designer: Michael Koykka

60 GDUSA

Design Organization: PMMI - The Association for Packaging and Processing Technologies Title: PACK EXPO Las Vegas 2023 VIP Kit

Art Director: Teresa Gutsick

Designer: Corbin Saville Director, Trade Show

Marketing: Tina Warren Print Consultant: Kevin Ness, Sales Executive at ITP

Design Organization: Quad/Design Innovation Title: Step'n Save Stepped Booklet Mailer Creative Director: Lauren Haggerty Art Director: Lauren Carline

Designer: Mark Maffin

Design Organization: Quad/Design Innovation Title: Give and Get Non-Profit Mailer Creative Director: Lauren Haggerty Art Director: Lauren Carline

Designer: Linda Stamey

Design Organization: Tarrant County College District Graphic Services

Client: Tarrant County College Chancellor’s Office Title: TCC Lens Magazine

Push Card Creative Director and Designer: Arturo Martinez

GDUSA 61

AMERICAN INHOUSE DESIGN AWARDS | EDITORIAL + PUBLICATION DESIGN

Design Organization: AARP Brand Creative Services Client: AARP

Title: Movies For Grownups 2023 Awards Program

Creative Director: Mike Hilker Designer: Matt Hlubny

Design Organization: AARP Publications Client: AARP The Magazine

Title: The Only Tax Guide You'll Ever Need in Your 50s

Creative Director: Scott A. Davis Art Director: Lesley Q. Palmer

Illustrator: Albert Tercero

Design Organization: AARP Publications Client: AARP Bulletin

Title: 99 Great Ways To Save Creative Director: Scott A. Davis

Associate Art Director: Joanna Hagen Photo Director: Michael Wichita

Photographer: Tommy Perez

Design Organization: AARP Publications Client: AARP The Magazine

Title: How To Survive Our Weird New Weather Creative Director: Scott A. Davis

Design Director: Todd Albertson Photo Director: Jane Clark

62 GDUSA

Design Organization: AARP Publications Client: AARP The Magazine

Title: How Halle Berry Found Her Groove, Cover Story, March/April 2022

Creative Director: Scott A. Davis Art Directors: Lesley Q. Palmer, Dian Holton

Design Director: Todd Albertson Photo Director: Jane Clark

Design Organization: AARP Publications Client: AARP The Magazine

Title: Helen Mirren Heads West, Cover Story, December/January 2023

Creative Director: Scott A. Davis Art Director: Dian Holton

Design Director: Todd Albertson Senior Deputy Photo Director: Caitlin DeFlaviis

Photographer: Martin de Boer

Design Organization: AARP Publications Client: AARP The Magazine

Title: Tyler Perry, Cover Story, August/September 2022

Creative Director: Scott A. Davis Photo Director: Jane Clark

Photographer: Shayan Asgharnia

Design Organization: AARP Publications

Title: AARP Veterans Report Enewsletter

GDUSA 63

AMERICAN INHOUSE DESIGN AWARDS | EDITORIAL + PUBLICATION DESIGN

Design Organization: AARP Publications Title: The Ethel from AARP Enewsletter

Design Organization: AB Media, Inc. Title: Athletic Business, June 2023, 36th Architectural Showcase Issue Art Director: Cordell Walker

Production Manager: Marjorie Schultz Executive Editor: Andy Berg

Senior Editor: Paul Steinbach Online Managing Editor: Tabatha Wethal

Design Organization: American Bar Association Client: ABA Family Law

Section Title: Family Advocate Winter 2022 Magazine Cover Creative Director: Jill Tedhams Art Director: Mary Anne Kulchawik

Design Organization: American Bar Association Client: ABA Journal Magazine Title: Supreme Preparation Editorial Feature Creative Director: Sara Wadford Designer: Sara Wadford

64 GDUSA

Design Organization: American Bar Association Client: ABA Journal Magazine

Title: Aftershocks Editorial Feature Creative Director: Sara Wadford

Designer: Sara Wadford

Design Organization: American Bar Association Client: ABA Law Practice Division Title: Design Your Law Practice Book Design

Designer: Amanda Fry

Design Organization: Anthony Paular Design and Calvary Community Church

Client: Calvary Community Church Title: Calvary 2030: The Vision of Calvary Community Church Creative Director: Anthony D. Paular

Designer: Anthony D. Paular Photographers: Callie Strull, Jordan Zirretta

Design Organization: Children’s Hospital Colorado Title: Q: Magazine Creative Director: Kacy Lamb Art Director: Amber Anderson

Designer: Amber Anderson Copywriters: Alyssa Hurst, Drew Kartos, Nicole Militello, Michelle Polizzi Photography: Jeff Hatcher, Ruben Guillen, Lauren Anderson, Austin Day Marketing Strategy: Mackenzie Steffen, Catherine Ingalls, Amy Stroeher, Jayce Tappy, Michelle Middleton, Chandler Nickless, Elizabeth Walsh, Jenni Magnuson Project Manager: Kiaja Thomas

GDUSA 65

AMERICAN INHOUSE DESIGN AWARDS | EDITORIAL + PUBLICATION DESIGN

Design Organization: City of Escondido (CA) Title: Escondido Recreation Guide Summer 2023 Creative Director: Ruben Luna

Designers: Maru Marquez, Andrea Orozco Illustrator: Kyler Okamura Community Services Supervisor: Tyler Lockwood

Design Organization: David Weekley Homes Title: Weekley Press Q2 2022 Designers: Tim Littlefield, Ashley Baker Writers: Romney Boe, Josh Johnson, Nicole Pollack, Angela Crissman, Amanda Hurvitz, Amanda Caylor-Boychuk

Design Organization: David Weekley Homes Title: Weekley Press 4Q 2022

Designers: Tim Littlefield, Aimee Kishell Writers: Romney Boe, Josh Johnson, Nicole Pollack, Angela Crissman, Amanda Hurvitz, Amanda Caylor-Boychuk

Design Organization: David Weekley Homes Title: 1st Quarter Company Newsletter Designers: Kate Zurawski, Ashley Baker Writers: Romney Boe, Josh Johnson, Nicole Pollack, Angela Crissman, Amanda Hurvitz, Amanda Caylor-Boychuk

66 GDUSA

Design Organization: Emmaus Academic Title: Apostolikos Thronos Book Design

Designer: Allison Merrick Typesetting: Julia Petersen

Design Organization: Florida Museum of Natural History In-House Graphics

Department Client: Florida Museum of Natural History Collections

Title: All Things Beautiful Book Design Designer: Hollis H. Wooley

Photographs: Kristen B. Grace Editor: Beverly Sensbach Text: Heather Dewar

Design Organization: Impermanent Press Client: Impressions, The Journal of the Japanese Art Society of America Title: The Best of Impressions

Creative Director: Margery Cantor Art Director: Margery Cantor

Designer: Margery Cantor Editor: Julia Meech Associate Editor: Jane Oliver

Design Organization: Learning Without Tears Title: A-Z for Mat Man and Me

Student Readers Creative Director: Shannon Rutledge Art Director: Shannon Rutledge

Designer: Sammie Simon Mat Man Illustrator: Julie Koborg

Curriculum Designers: Nicole Iorio, Cari Meister, Casey Schultz

GDUSA 67

AMERICAN INHOUSE DESIGN AWARDS | EDITORIAL + PUBLICATION DESIGN

Design Organization: Mercy College Title: Mercy College Maverick Magazine, Spring 2023 Designer: Nancy DeVico

Design Organization: Meredith Lewin/Plainview Jewish Center Client: Plainview Jewish Center Men’s Club Title: Hakol, PJC Men’s Club Newsletter Creative Director: Meredith Lewin Art Director: Meredith Lewin Designer: Meredith Lewin

Design Organization: NAMI - National Alliance on Mental Illness

Title: NAMI Advocate Magazine Redesign Designer: Carlos Soto

Editor-in-Chief: Luna Greenstein Managing Editor: Margot Harris

Design Organization: OLV Charities Title: OLV Centennial Magazine

Creative Director: Thomas Lucia. Designer: Juliana Conidi

68 GDUSA

Design Organization: RTI International Client: National Institutes of Health (NIH) Title: Researcher Academy Connections Newsletter

Designer: Astrid Flores Graphic Designers: Astrid Flores, Christel Gianci

Managing Editor: MaryBeth Branigan Production Manager: Katie Atkinson

Editorial Team: Courtney Richardson, Ifeoluwa Adewumi

Design Organization: Savvas Learning Company and LXD Design

Client: Savvas Learning Company Title: AP Spanish Book Cover

Creative Director: Joan Mazzeo Art Director: Jennifer Ribnicky

Designer: Tim Bayha, QBS Learning Photo Research: Melissa Shustyk

Design Organization: Southern Poverty Law Center (SPLC)

Title: Year in Hate & Extremism Creative Director: Chris Mihal

Designer: Sunny Paulk Illustrators: Joan Wong, Jim Cooke

Design Organization: Southern Poverty Law Center (SPLC) Title: Learning for Justice Magazine, Spring 2023 Creative Director: Chris Mihal

Deputy Creative Director, Operations: Scott Phillips Deputy Creative Director, Design: Meagan Lilly Deputy Creative Director, Photography & Video: Hernan La Greca Senior Creative Lead: AJ Favors Senior Designers: Cierra Brinson, Sunny Paulk, Alex Trott Senior Video Producers: Hillary Andrews, Jacob Saylor Senior Video Producer: Claudia Whitaker

Creative Project Manager: Angela Greer

GDUSA 69

AMERICAN INHOUSE DESIGN AWARDS | INFOGRAPHICS

Design Organization: AARP Publications Client: AARP Bulletin

Title: Where to Look for Late-Life Income Infographics Creative Director: Scott A. Davis Assistant Art Director: Jenny Rosenberg Illustrator: Kathleen Fu

Design Organization: AB Media, Inc. Title: Athletic Business, September 2022

Art Director: Cordell Walker Production Manager: Marjorie Schultz

Executive Editor: Andy Berg Senior Editor: Paul Steinbach

Online Managing Editor: Tabatha Wethal

Design Organization: David Weekley Homes Title: Wellness Team

Member Survey Infographic Designer: Kate Zurawski Writer: Romney Boe

Design Organization: Endeavor Business Media Client: SAP

Title: 2022 Industry 4.0 Infographic Creative Director: Charles Thomas

Art Director: Matt Wiebe Designer: Matt Wiebe

Program Manager: Katie Henderson

70 GDUSA

Design Organization: LMI Client: U.S. Army Title: Army Data and Analytics Platforms (ARDAP) Infographic Creative Director: Theresa Koenig

Art Director: Arissa Cheong Designer: Arissa Cheong

Design Reviewer: Donavan Lyons Editor: Nathan Miller

Design Organization: Parsons - Core Creative Client: Parsons Corporation

Title: Energy Cyber Illustration Creative Director: Kathy Sara

Illustrator: Melissa Patino Graphic Design & Brand SME: Elizabeth Clark

Design Organization: Prudential Creative & Content Client: Prudential

Title: Model Minority Myth Infographic Art Director: Kristie Derendinger

Designer: Kristie Derendinger

GDUSA 71

AMERICAN INHOUSE DESIGN AWARDS | INTEGRATED MARKETING CAMPAIGNS

Design Organization: AARP Brand Creative Services Client: AARP

Title: Purpose Prize Event Creative Director: Mike Hilker

Designer: Matt Rosser

Design Organization: Augeo Title: Augeo Employee

Appreciation Campaign Design Director: Kristin Spickerman

Associate Design Director: Stephanie Studer

Design Organization: Children’s Hospital Colorado Client: Adaptive Recreation for Childhood Health Title: 55th Anniversary Celebration

Art Director: Amber Anderson Designer: Amber Anderson

Copywriter: Alyssa Hurst Strategists: Jayce Tappy, Amy Stroeher

Photography Jeffrey Hatcher, Lauren Anderson Project Manager: Kiaja Thomas

Design Organization: Auto-Owners Insurance Title: 2023 Phishing CampaignData Defense Force Creative Director: Nate Vandlen Designer: Jacob Hudgins

Illustrator: Jacob Hudgins Design Collaborator: Jeff Peters

Motion Graphics: Justin Lundy Copywriter: Emilee Barnes

72 GDUSA

Design Organization: Children’s Museum Houston Title: POWER UP! Summer Branding Campaign Creative Director: Gerald James Rhodes Jr.

Art Director: Gerald James Rhodes Jr. Designer: Gerald James Rhodes Jr., Kristinn Bergmann Approval and Design Committee: Rayanne Darensbourg, Julia Laureto, Cheryl McCallum, Henry Yau, Keith Ostfeld, Lisa Williams

Design Organization: Dairy Farmers of Wisconsin Title: National Dairy Month Campaign Creative Director: Greg Pleshar

Copywriter: Joan Bailey

Design Organization: Endeavor Business Media Client: T&D World

Title: T&D World Live Campaign Creative Director: Charles Thomas

Art Director: Genny Pankey Designer: Genny Pankey Marketing: Ashley Lutz

Design Organization: Fluke Corporation Client: Fluke Calibration

Title: Nighthawk Calibrator New Product Introduction Sr. Designer: Matt Yamane

Production Marketing Manager: Barbara Richardson Photographer: Louis Fliger

Writer: Shanley Reynolds Web Developer: Bryan Lin

GDUSA 73

AMERICAN INHOUSE DESIGN AWARDS | INTEGRATED MARKETING CAMPAIGNS

Design Organization: LMI Title: LMI Brand Refresh Creative Director: Theresa Koenig Art Director: Donavan Lyons Designers: Donavan Lyons, Arissa Cheong Editors: Marissa Fox, Holly Nixon, Nathan Miller

Formatting: Kim Murray, Rosie Beckham Accessibility: Holly Nixon, Kim Murray Strategic Marketing Leads: Robin Milton, Jessica Cumby Web Designer: April Interval IC Design Support: Kathy Myers

Design Organization: National Community Pharmacists Association (NCPA)

Client: NCPA Advocacy Center Title: NCPA Month of Action Package

Creative Director: Michael Abernethy Designer: Tyler Poirier

Design Organization: Pacific Cycle Client: Schwinn Title: Schwinn SmartStart

Campaign Art Director: Eric Peckham Designers: Tammy Nichols, Craig Oren

Copywriters: Clare Manion, Nick Bruskewitz Illustration: Justin Packard, Nicole Chartier Photography: Andrew Bennett

Design Organization: Pioneer Natural Resources, Corporate Communications

Title: Pioneer Recruiting Campaign Designers: Nicole Goodman, Maya Karel

74 GDUSA

Design Organization: Prime Therapeutics Creative Services

Client: Prime Therapeutics Title: Evolution of Specialty Campaign

Creative Director: Heidi Ocel Designers: Ingrid Parsons, Mike Rupert

Writers: Alisa Regnier, Jessica Belt, Lynn Blake Project Manager: Connie Krell

Design Organization: Prison Fellowship Title: Prison Fellowship 2023

Second Chance Month Campaign Creative Director: Monique Maloney

Art Director: Erin Hays Designers: Erin Hays, April Canipe

Web Designer: Ellie Hays Staff Photographer: Shana Thompson

Editorial Director: Joanna Breault Copywriters: Joanna Breault, Emily Andrews, Aman Mengistu Project Management: Cathy Cowans, Dave Wilson

Vice President, Marketing and Communications: Justin Camozzo

Design Organization: Rochester (MN) Public Library Title: 2023

Summer Hours Campaign at Rochester Public Library Designer: Nicole Henry

Marketing Director: Jeremiah Baumann

Design Organization: Sterling Title: Hiring Re-imagined: The Future of Hiring and Background Screening Creative Director: Deborah Knapp Designers: Deborah Knapp, Michael Mondejar Social Media Manager: Katelyn Brower

Editors: Stew Thompson, Ashleigh Kades Copywriter: Amanda Verdino

Head of Brand: Jamie Serino Web Developer: Leo Tsz Fai Tse Digital Senior Marketing Manager: Lanette Mannon

GDUSA 75

AMERICAN INHOUSE DESIGN AWARDS | INTEGRATED MARKETING CAMPAIGNS

Design Organization: The Leukemia & Lymphoma Society Title: LLS Student

Visionaries of the Year Campaign Designer: Robert Simbron D

igital Director: Robert D’Angelo Marketing Manager: Maddy Sulla

Design Organization: The New York Public Library/Creative Services

Client: The New York Public Library Title: Summer at the Library Campaign

2022 Creative Director: Katharina Seifert Lead Designer and Illustrator: Maya Sariahmed Designer: Peter Frasco Senior Director, Communications, Marketing & Branding: Elizabeth Hays Assistant Director of Design & Production: Rosalene Perillo

Senior Editor: Charles Arrowsmith

Design Organization: WebMD Health Services Title: Well-Being Awareness

Campaign Creative Director: Nicole Cornett Senior Graphic Designer, Project Lead: Cinder Burger Senior Graphic Designer: Alexandra Howard

Senior Graphic Designer: Kelly Bieksha Graphic Designer: Sarah Nelson

Design Manager: Michelle Clark Senior Copywriter: Pete Latriano

Senior Communications Strategist: Louise Lumague, MBA Senior Marketing Manager: Lori Samuels Associate Marketing Director: Alissa Barron Stranzl

Senior Communications Strategist: Lisa Oesterreicher

Design Organization: YoungArts Title: 2023 National Arts Competition

Campaign Creative Director: Lee Cohen Designer: Lee Cohen

Animation: Sophia Mickelson Senior Director of Communications, Copy: Dave Adams Digital Content: Ruby Brown

76 GDUSA

AMERICAN INHOUSE DESIGN AWARDS | MOTION GRAPHICS

Design Organization: CannonDesign Title: New Website Launch Motion Graphic Creative Director: Dylan Coonrad

Design Organization: Citadel Brand & Buzz Client: Citadel Credit Union

Title: WC Eagles Sponsorship Creative Director: Daniella Deal

Art Director: Sarah Votta Video Production: Push Play Productions

Design Organization: Citadel Brand & Buzz Client: Citadel Credit Union

Title: A Personal Loan is Personal Creative Director: Daniella Deal

Designers: Tom Upton, Susan Kelleher Copywriter: Erica Warnitsky

Design Organization: Citadel Brand & Buzz Client: Citadel Credit Union

Title: Citadel Good Works & Food Bank Creative Director: Daniella Deal

Art Director: Sarah Votta Video Production: Push Play Productions

GDUSA 77

AMERICAN INHOUSE DESIGN AWARDS | MOTION GRAPHICS

Design Organization: David Weekley Homes Title: 2022 Happy Holidays Video

Art Director: Aimee Kishell

Design Organization: Environmental Defense Fund (EDF) Title: EDF EXPLAINS: What is Blue Carbon? Creative Director: Leslie Von Pless Art Director: Mohammad Shahhosseini Designer: Adam Proctor

Video Producer: Mohammad Shahhosseini Video Editor: Adam Proctor

Design Organization: Experian Title: Experian Out & Equal Video

Creative Director: Bambi Crowell Videographer, Director & Producer: Ni Fleiss

Videographer: Ty McGee

Design Organization: Fors Marsh Title: Fors Marsh Climate Animation

Executive Creative Director: Russell Hayer Creative Directors: Angela Devlin, Aerien Mull Designer: Sue Raaz Linares Project Manager: Adrienne Moore

Sound: Chris Weaver

78 GDUSA

Design Organization: GAF Creative Design Title: EasyPro Roofing System Movie Producers: Ashley Rentas, Marla Christiansen Editor: Marcus Thompson

Director of Photography: Marcus Thompson Cameramen: Marcus Thompson, John Engstrom, Sean Kawamoto

Design Organization: Harding Loevner Title: Harding Loevner’s Fundamental Thinking Series ‘Planet of the Myopes’ Video Designer: Coral Azevedo Senior Video Producer/Editor: Ben Donnellon

Design Organization: JLL Title: JLL Creative Sizzle Reel

Creative Director: Shaina Nielson Art Director: Greg Frommert

Designer: Greg Frommert

Design Organization: Litehouse Inc. Title: Litehouse Rebrand Sizzle Reel

Creative Director: Kathy Weisz Art Director: Amber Sirk

Designer: Chris Van Stone Employee Photography: Lindsey Kuhn

GDUSA 79

AMERICAN INHOUSE DESIGN AWARDS | MOTION GRAPHICS

Design Organization: Parsons - Core Creative Client: Parsons Corporation

Title: Optimizing EV Charging Station Placement Video Creative Director: Kathy Sara Multimedia Design: Melissa Patino Brand SMEs: Elizabeth Clark

Voiceover: Azia Sanders 3D Visualization/Multimedia Director: Paul Pilewski Associate Creative Director: BO Haynes Marketing Manager/Writer: Chelsie McKittrick

Design Organization: Protiviti Global Brand and Creative Title: Protiviti’s Holiday Card Animation Creative Director: Stephnee Leathers

Art Director: Brooke Dean Designer: Brin Azzarello Animator: Ramandeep Singh Sr. Manager Art Director: Ryan Dahlheim Project Manager: Lewis Hawkins Account Manager: Craig Batty Client: Amanda Koellhofer

Design Organization: Southern Poverty Law Center (SPLC)

Title: Civil Rights Memorial Center PSA Creative Director: Chris Mihal

Art Director: Meagan Lilly Designer: Cierra Brinson

Design Organization: Sterling Title: People First: Authenticity Brand Video

Creative Director: Deborah Knapp Art Director: Carmela Stricklett

Designer: Chris Fucci Head of Brand and Content: Jamie Serino

80 GDUSA

Design Organization: TAG Creative Team Client: The Aspen Group

Title: Aspen Dental Mission Video SVP Group Creative Director: Jakki Smith

Creative Director: Jeff Chong Copy: Cory Hance

Design Organization: The Word & Brown Companies (Word & Brown

General Agency) Title: Word & Brown Top Producer Event Videos

Creative Director: Missy Bynom, Marketing Director Designer: Hugo Miramontes, Sr. Graphic Designer Marketing Director: Missy Bynon Marketing Project Manager: Heather Jung Events Marketing Director: Jessica Haluck Marketing Events Manager:ToniMarie Munoz

Design Organization: Wolf Trap Creative Title: 2023 Wolf Trap Campaign Video

Art Director: Sara Shaffer Video Director and Production: Angelina Namkung

GDUSA 81

AMERICAN INHOUSE DESIGN AWARDS | ONLINE DESIGN

Design Organization: AARP Brand Creative Services Client: AARP

Title: AARP Brand Creative Services Digital Asset Hub

Creative Director: Mike Hilker Art Director: Designer: Michelle Moser

Design Organization: Augeo Title: Stax Employee Recognition Site Landing Page Design Director: Heather Dellenbach

Design Organization: Barcoding, Inc. and Weidert Group Client: Barcoding, Inc.

Title: IntelliTrack Social Media VP of Marketing: Jody Costa VP, Creative: Meg

Hoppe Creative Director: Justin Harrison Creative Manager: Krystal Cotriss

Junior Designer: Eric Bradley Marketing Coordinator: Iris Huang Content Manager: Jo Phillip Director of Design & Technology, Designer: Dakota Perock

Design Organization: Bookstr Media Client: HIPAA LINK by VideoNet

Title: HIPAA LINK Web Application Creative Director: Scott Richmond Designer: Jingyi Cai

82 GDUSA

Design Organization: Bridge Loan Network (BLN) Title: BLN Video Game

Social Media Series Designer: Graphic Designer: Taylor Fournier

Graphic Design Manager: Rob Kavaler Graphic Designer: Taylor Fournier

Graphic Design Manager: Rob Kavaler Marketing Manager: Erica Sikoski Marketing Associate: Erin Avery

Design Organization: David Weekley Homes Title: Memorial Day Instagram Reel Designer: Tim Littlefield

Design Organization: David Weekley Homes Title: Harvest Green Email Designer: Tim Littlefield Writer: Nicole Pollack

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Design Organization: David Weekley Homes Title: North River Email Designer: Tim Littlefield Writer: Ali Greenhalgh

GDUSA 83

AMERICAN INHOUSE DESIGN AWARDS |

ONLINE DESIGN

Design Organization: Danyang Ma Client: Youth Media International

Title: News Website and Identity Design Creative Director: Danyang Ma

Art Director: Danyang Ma Designer: Danyang Ma

27 - 38499943

Design Organization: Destination Concepts and Hawthorn Creative

Title: Destination Concepts Corporate Website Redesign Creative Director: Regina Key, Destination Concepts Designer: Hawthorne Creative

Design Organization: GAF Creative Design Title: GAF UHDZ Instagram Stories

Sticker Creative Director: Carlos Caicedo Art Director: Michael Comiskey

Animation/Illustration: Michael Comiskey Writer: Karen Goulart

Senior Manager Creative Design: Natalie Cruz Retoucher: Richard Toonkel

Account Manager: Brianna Barrett

Design Organization: Liberty Mutual - Global Risk Solutions Creative Services

Client: Liberty Mutual Global Risk Solutions Title: GRS LinkedIn Posts

Creative Director: Nathan Ackman Art Director: Brianna Carabano

Designers: Isabella Wan, Marissa King, Brianna Carabano

84 GDUSA

Design Organization: Michael Pinto Title: Earned Corporate Website Designer: Michael Pinto, Very Memorable, Inc.

Design Organization: Mizuho Americas Creative Studio Client: Mizuho Americas Title: MizuhoConnect Intranet Redesign Creative Director: Max Alex

Art Director: Beryl Bai Designer: Katherine Gresham

Design Organization: Prime Therapeutics Creative Services Client: Prime Therapeutics Title: B2B Microsites Creative Director: Heidi Ocel

Art Director: Nils Oiseth Designer: Stacy Berndt Writers: Alisa Regnier, Lynn Blake Project Manager: Connie Krell

Design Organization: Prudential Creative & Content Client: Prudential Title: NWoW Interactive Experience Designer: Jeremy Johnston

GDUSA 85

AMERICAN INHOUSE DESIGN AWARDS | ONLINE DESIGN

Design Organization: RTI Corporate Communications Client: RTI International

Title: Climate Change Social Media Campaign Designer: Ami Zach

Writers: Alyssa Mesich, Lindsey Suggs

Design Organization: SiriusXM Title: Pearl Jam at The Apollo Social Media

Creative Director: Anne Alo Art Director: DJ Summitt

Designer: Sadé Robinson

Design Organization: Southern Poverty Law Center (SPLC)

Title: Election Extremism Map Creative Director: Chris Mihal

Design Organization: TAG Creative Team Client: The Aspen Group

Title: Aspen Dental Homepage Redesign SVP Creative Director: Jakki Smith

Creative Director: Jenn Danko Fenske Designers: Stephen Yeakley, Dustin DuBois Copy: Danko Fenske

86 GDUSA

Design Organization: Tarrant County College District Graphic Services

Client: Tarrant County College Trinity River Title: TCC Night at Jubilee

Theatre E-invite Creative Director and Designer: Arturo Martinez

Design Organization: Teneo Studio Title: Vision 2023: Teneo CEO & Investor

Outlook Survey Microsite and PDF Creative Director: Eric Teng

Designers: Basia Wesolowska, Briana Fioretti, Mia Karlin-Cappello

Director of Global Marketing: Lisa Chou Website Development: Bill Addison, Jacqueline Steremberg, Hugo Fiaux, Felipe Santos, Daniel Koganas

Design Organization: The Word & Brown Companies (CHOICE Administrators)

Title: CHOICE Administrators ‘That California Different’ Social Media Campaign

Creative Director: Rikki Nedelkow Studio Director: Homer Villegas

Marketing Project Manager: Brandi Daiken

Senior Digital Marketing Specialist: Noe Villasenor

Design Organization: The Word & Brown Companies (Word & Brown General Agency) Title: Word & Brown Week of Webinars Social Media Promotion

Art Director/Designer: Hugo Miramontes, Sr. Graphic Designer

Marketing Director: Missy Bynon Marketing Project Manager: Heather Jung

Senior Digital Marketing Specialist: Noe Villasenor

GDUSA 87

AMERICAN

INHOUSE DESIGN AWARDS | ONLINE DESIGN

Design Organization: The Word & Brown Companies (CHOICE Administrators)

Title: CHOICE Administrators Broker Appreciation Event Micrositle

Creative Director: Homer Villegas, Studio Director Senior Marketing Manager:

Rikki Nedelkow Digital Manager: Vidah Quirante Front-End Developer:

Jarrell Walker Senior Copywriter: Alex Strautman Events Marketing Manager: Jessica Haluck Marketing Events Manager: Heather McDonald

Design Organization: The Word & Brown Companies (Word & Brown General Agency) Title: Word & Brown Sales Celebration Microsite Creative Director: Missy Bynom, Marketing Director Art Director: Hugo Miramontes, Sr. Graphic Designer Marketing Project Manager: Heather Jung Senior Copywriter: Alex Strautman Digital Director: Kalup Alexander Digital Manager: Vidah Quirante Front-End Developer: Jarrell Walker Events Marketing Manager: Jessica Haluck Marketing Events Manager: ToniMarie Munoz

Design Organization: The Word & Brown Companies (CHOICE Administrators)

Title: CaliforniaChoice Reconnect Club Emails Creative Director: Vidah Quirante, Digital Manager and Noe Villasenor, Senior Digital Marketing Specialist Senior Marketing Manager: Rikki Nedelkow Marketing Project Manager: Brandi Daiken

Design Organization: Towson University Creative Services

Client: Towson University Title: TU Tigerface Snapchat Lens

Creative Director: David Calkins Designer: David Calkins

88 GDUSA

Design Organization: Vantage Credit Union Title: Vantage Credit Union Website

Designer: Tim Holdmeier Marketing Director: Rachel Parrent

Marketing Manager: Sarah Hopcraft Communications Specialist: Angela Brown

Digital Copywriter: Sean O’Brien Marketing Specialist: Katherine Hill

GDUSA 89

AMERICAN INHOUSE DESIGN AWARDS | PACKAGE DESIGN

Design Organization: Amy’s Kitchen Title: Amy’s Family Size Meals

Creative Director: Inez Timpe Designer: Nipon Moua

Photographer: Noel Barnhurst

Design Organization: Baby360 Title: Baby360 Yeti Thank You Box

VP of Creative Services: Paula Rusk Graphic Designer/Illustrator: Briana Jackson

Senior Production Designer: Amber Davis

Design Organization: Blue Daring Title: Blue Daring’s 2023 New Year’s Kit

Creative Director: Shuky Leung. Ideation Lead: Vanessa Mentor

Project Manager: Chris Capoyianes Copywriter: Genevieve Waller Production: Yesenia Rivera

Design Organization: Children’s Hospital Colorado Client: Department of Technology and Laboratory Medicine Title: Laboratory Specimen Collection Kit

Art Directors: Amber Anderson, Katie Genauer Designer: Amber Anderson

Project Manager: Kiaja Thomas

90 GDUSA

Design Organization: Corporate Image Title: NAKED™ CI RIGIDBOX™

Coaster Box Designer: Betsy Pieper Packaging Designer: Greg Valentine

Design Organization: PepsiCo Design & Innovation Client: PepsiCo

Title: Gatorade x Serena Gx Bottle Designer: PepsiCo Design & Innovation

Design Organization: PepsiCo Design & Innovation Client: PepsiCo

Title: This is a Pepsi Home 2022 Designer: PepsiCo Design & Innovation

Design Organization: PepsiCo Design & Innovation Client: PepsiCo

Title: Lay’s x Stranger Things Designer: PepsiCo Design & Innovation

GDUSA 91

AMERICAN INHOUSE DESIGN AWARDS | PACKAGE DESIGN

Design Organization: PepsiCo Design & Innovation Client: PepsiCo

Title: Pepsi Football Visual Identity. Designer: PepsiCo Design & Innovation

Design Organization: PepsiCo Design & Innovation Client: PepsiCo Title: 7UP x Ramadan 22 Designer: PepsiCo Design & Innovation

Design Organization: PepsiCo Design & Innovation Client: PepsiCo

Title: Lay’s Deep Ridge Restaged China Designer: PepsiCo Design & Innovation

Design Organization: PepsiCo Design & Innovation Client: PepsiCo

Title: Pepsi Black x Digital SHFW 2023. Designer: PepsiCo Design & Innovation

92 GDUSA

Design Organization: PepsiCo Design & Innovation Client: PepsiCo

Title: Doritos Rainbow Limited Edition. Designer: PepsiCo Design & Innovation

Design Organization: ProAmpac’s Design and Sample Lab (DASL)

Client: ProAmpac Title: ProActive Recyclable® RP-1000 Recyclable Paper

Creative Director: John Fabrizio Art Director: Nicole Cocuzzi

Designer: John Fabrizio Design Consultants: Fabrizio + Friends

Design Organization: Spectrum Brands Creative Team Client: Spectrum Brands

- Global Pet Care and Home & Garden Title: Meowee™ Cat Treats

Designer: Spectrum Brands Creative Team

Design Organization: Spectrum Brands Creative Team Client: Spectrum Brands

- Global Pet Care and Home & Garden Title: SmartBones® Protein Rings

Designer: Spectrum Brands Creative Team

GDUSA 93

AMERICAN INHOUSE DESIGN AWARDS | PACKAGE DESIGN

Design Organization: Spectrum Brands Creative Team Client: Spectrum Brands - Global Pet Care and Home & Garden Title: Good 'n' Tasty™ Cat Treats Designer: Spectrum Brands Creative Team

Design Organization: Zhiyao Zhang Title: Code Set Package Design Creative Director: Zhiyao Zhang Designer: Zhiyao Zhang

94 GDUSA

AMERICAN INHOUSE DESIGN AWARDS | P-O-P + DISPLAYS + EXHIBITS

Design Organization: AARP Brand Creative Services Client: AARP

Title: HTLH Booth with AgeTech Collaborative Creative Director: Mike Hilker

Design Organization: Citadel Brand & Buzz Client: Citadel Credit Union

Title: Citadel Teen Banking Display Creative Director: Daniella Deal Designer: Susan Kelleher

Design Organization: Lookout, Inc. Title: Lookout Booth at RSA Conference 2023 Creative Director: Muhamed Causevic Designer: Hugo Hsi

Corporate Event Manager: Kelley Lansing Structure Design and Build: Rockway Exhibits + Events Photography: Exposures Limited Photography

Design Organization: National Community Pharmacists Association (NCPA) Client: NCPA Meetings and Convention Team Title: NCPA Expo Lounge Booths

Creative Director: Michael Abernethy Designer: Tyler Poirier

GDUSA 95

AMERICAN

INHOUSE DESIGN AWARDS | P-O-P + DISPLAYS + EXHIBITS

Design Organization: VIP Tires & Service Title: VIP Tires & Service Tire Center Artwork Redesign Designer: Melinda Vorhees

Design Organization: Farm Credit Council Title: Farm Credit Display Banners

Creative Director: Morgan Anderson Art Directors: Morgan Anderson, Drew Bonsu Designer: Drew Bonsu

96 GDUSA

AMERICAN INHOUSE DESIGN AWARDS | POSTERS

Design Organization: Ameritas Life Insurance/Creative Marketing

Client: Ameritas Associate Resource Groups Title: Ameritas ARGs

Welcome WIN Poster Creative Director: Corey Vondrak

Art Director: Corey Vondrak Designer: Corey Vondrak

Design Organization: Beltone Title: Beltone Historical Posters

Designer: Carsten Popp

Design Organization: BMI - Broadcast Music, Inc. Title: 2023 BMI SxSW

Sonidos Poster Creative Director: Jeff Gilligan Designer: Jeff Gilligan

Design Organization: Delaware Division of Parks and Recreation

Client: DNREC Division of Parks and Recreation Title: Delaware State Parks

Commemorative Poster Series Creative Director: Shirley Blankers

Designers: Orlando Short, Jamie Fritchman, Sarah Sellers

GDUSA 97

AMERICAN INHOUSE DESIGN AWARDS | POSTERS

Design Organization: Moore College of Art & Design Title: Alumni Heroes Campaign and Poster Series Creative Director: Nicole Steinberg

Designer: Darian Ehya

Design Organization: NECA (National Electrical Contractors Association)

Title: NECA 2022 Austin Convention Poster Creative Director: Ginger Wilson

Designer: Sarah O’Grady

Design Organization: Susquehanna University Client: Arlin Adams Center

Title: Women in the Federal Judiciary Lecture Poster Designer: Amanda Lenig

Design Organization: Tarrant County College District Graphic Services

Client: Tarrant County College Student Activities Title: Tarrant County College

Pool Etiquette Poster Creative Director and Designer: David Mejia

98 GDUSA

Design Organization: Tarrant County College District Graphic Services

Client: Tarrant County College TR President’s Office Title: Suicide Walk Poster

Creative Director and Designer: Paul Quinones

Design Organization: Towson University Creative Services

Client: Towson University Title: Surging Spring Dance Concert Poster

Creative Director: David Calkins Designer: David Calkins

Design Organization: VIP Tires & Service Title: VIP Tires & Service Recycling Poster Designer: Melinda Vorhees

GDUSA 99

AMERICAN INHOUSE DESIGN AWARDS | PRESENTATIONS

Design Organization: Learning Without Tears Title: More than a Building Block: The Journey to Decoding Starts Here Art Director: Carol Miller

Designer: Massiel Gonzalez

Design Organization: Robert Half Creative Brand and Studio Title: Robert Half Demand For Skilled Talent Presentation Sr. Creative Director: Stephnee Leathers

Sr. Manager Art Director: Jenny Merritt Art Director: Keone Moore

Designer: Janet Lee Concept: Rhia Winkelman-Gilbreath

Copywriter: Ben Stephenson

100 GDUSA

AMERICAN INHOUSE DESIGN AWARDS | PUBLIC SERVICE

Design Organization: David Weekley Homes Title: Thanksgiving Drive Campaign

Designer: Kate Zurawski Writers: Angela Crissman, Amanda Hurvitz

Email Coordinator: Olivia Noah Production Artist: Ann Romero Web: Melissa Powers

Design Organization: Pittsburgh Downtown Partnership Title: World Square 2023 Marketing Campaign Creative Director: Richard A. Hooper

Designer: Richard A. Hooper Design/Marketing Support: Deana Lorenzo

Design Organization: Prudential Creative & Content Client: Prudential Title: Newark Press Kit Art Director: Manisha Amin Designer: Manisha Amin

Design Organization: Southern Poverty Law Center (SPLC) Title: Our Future, Our Vote Social Campaign Creative Director: Chris Mihal Illustrator: Elias Stein

GDUSA 101

AMERICAN INHOUSE DESIGN AWARDS

| SALES + SELF PROMOTION

Design Organization: AB Media, Inc. Title: 2023 Athletic Business Media Kit

Art Director: Cordell Walker Designer: Sadye Ring Advertising Director: Diane Ebner

Account Executive: Charli Muchow Exhibits Director: Steve Statsick

Design Organization: Auto-Owners Insurance Title: Brand Icon and Illustration

Style Design Creative Director: Nate Vandlen Illustration & Icon Designers: Jeff Peters, Jacob Hudgins, Tanner Schut, Jayshree Vekaria

Design Organization: Baby360 Title: Baby360 YoMingo Welcome Kit

Creative Director: Paula Rusk Designer: Briana Jackson VP of Creative Services: Paula Rusk Graphic Designer/Illustrator: Briana Jackson

Design Organization: Children’s Hospital Colorado Client: Hospital Gift Shop

Title: Children’s Colorado Gift Shop Apparel Creative Director: Kacy Lamb

Art Directors: Amber Anderson, Katie Genauer, Maddie Switzer, Alison Chan

Designers: Amber Anderson, Katie Genauer, Maddie Switzer, Alison Chan

Copywriters: Alyssa Hurst, Michelle Polizzi, Nicole Militello

Project Manager: Kiaja Thomas

102 GDUSA

Design Organization: David Weekley Homes Title: Showcase of Homes Promotion Designer: Anita Zhou Copywriter: Romney Boe

Design Organization: David Weekley Homes Title: Spring into a New Home Promotion Designer: Kate Zurawski Production Artist: Katie Kupper Copywriters: Romney Boe, Ali Greenhalgh

Design Organization: David Weekley Homes Title: Fall Into Savings Promotion Designer: Ashley Baker Senior Communications Coordinator: Angela Crissman

Design Organization: GM Financial Title: Clutter is Scary Paperless Sweepstakes

Creative Director: Steven Palmer Art Director: Melissa Massie

Designer: Brian Kyle Production: Chris Rotenberry, Lance McKinley

GDUSA 103

AMERICAN INHOUSE DESIGN AWARDS | SALES + SELF PROMOTION

Design Organization: Litehouse Inc. Client: Litehouse Marketing

Title: Litehouse Customer Sell Sheets Redesign

Creative Director: Kathy Weisz Designer: Amber Sirk

Design Organization: National Community Pharmacists Association (NCPA)

Client: NCPA Innovation Center Business Development Title: NCPA 2023

Media Kit Creative Director: Michael Abernethy Designer: Tyler Poirier

Design Organization: PepsiCo Design & Innovation Client: PepsiCo

Title: MTN DEW Energy Baja Blast Influencer Kit

Designer: PepsiCo Design & Innovation

Design Organization: Protiviti Global Brand and Creative Title: Protiviti Speed Skating Suit Creative Director: Stephnee Leathers Art Director: David Laurenzi

Designer: David Laurenzi Sr. Manager Art Director: Ryan Dahlheim

Project Manager: Justin Bristol Account Manager: Craig Batty

Client: Peggy Van Berkel - de Graaf

104 GDUSA

Design Organization: WebMD Health Services Title: How to Keep Your Well-Being Program Relevant Creative Director: Nicole Cornett

Senior Graphic Designer: Cinder Burger Senior Marketing Manager: Marisa Guerrero

Senior Vice President, Marketing and Strategy: Christine Muldoon Marketing Manager: Caleigh McCutcheon

GDUSA 105

AMERICAN INHOUSE DESIGN AWARDS | SIGNS + ENVIRONMENTAL GRAPHICS

Design Organization: Bruce Power Title: Bruce Power Head OfficeMain Lobby Entrance Sign Designer: Erin Grandmaison, RGD

Design Organization: Cohesity Title: RSAC 2023 Event Booth Design VP, Brand Marketing: Jackie Sandoval Director of Creative and Brand: Kaycee Carmichael Chiu

Art Director: Tonya Zenin Visual Designer: Shianne Zimmerman Creative Program Manager: Katie O’Brien

Design Organization: Harford County Public Library Title: Traveling Library Outreach Vehicle Graphics Creative Director: Leslie Greenly Smith

Art Director: Stephanie Detorie Young Designer: Stephanie Detorie Young

Design Organization: Environmental Defense Fund (EDF) Title: EDF All-Staff Retreat Graphics Creative Director: Christina Baute Designers: Monica Goslin, Christina Baute Photo Project Manager: Paula Trotto Copy: Rick Velleu

106 GDUSA

Design Organization: Fors Marsh Title: Fors Marsh Annual Meeting

Display and Conference Display Creative Director: Fernando L. Rodriguez

Designer: Casper Nykopp

Design Organization: GAF Creative Design Title: GAF International Roofing Expo Booth Creative Director: Carlos Caicedo ACD Don Miller

Art Directors: Michael Comiskey, Richard Kwon Writer/ACD: Donald Kilcoyne

Senior Manager Creative Design: Natalie Cruz Retoucher: Richard Toonkel

Design Organization: JLL Title: Gaining The Edge Event Graphics

Creative Director: Shaina Nielson Art Director: Rebecca Behm

Designer: Rus Mavrodinov Motion Graphic Designer: Adam Baxter

Design Organization: Mouser Electronics Creative Design Team

Client: Mouser Electronics Title: Mouser Electronics Office Graphics

Creative Director: Jennifer Krajcirovic Designers: Katie Sandoval, Sam Cooper

GDUSA 107

AMERICAN INHOUSE DESIGN AWARDS | SIGNS + ENVIRONMENTAL GRAPHICS

Design Organization: Orange County Sanitation District Title: OC San Light Pole Banners Art Director: Gregg Deterding Student Intern: Maria Arango

Design Organization: Prime Therapeutics Creative Services

Client: Prime Therapeutics Title: Cobranded Conference Materials

Creative Director: Heidi Ocel Designers: Nils Oiseth, Mike Rupert

Writer: Alisa Regnier Production Designers: Susie Patterson, Jack Jerome

Production Manager: Anna Rechtzigel Project Manager: Connie Krell

Design Organization: Protiviti Global Brand and Creative Title: Protiviti Digital Booth Creative Director: Stephnee Leathers Art Director: Brooke Dean Designer: Meuy Browder Sr. Manager Art Director: Ryan Dahlheim

Project Manager: Justin Bristol Account Manager: Craig Batty Client: Joan Smith

Design Organization: TAG Creative Team Client: The Aspen Group

Title: TagU Signs and Environmental Graphics SVP Group Creative Director: Jakki Smith Creative Director: Jeff Chong Designers: Stephen Yeakley, Supriya Bores, John Garcia Copy: Cory Hance

108 GDUSA

Design Organization: Tarrant County College District Graphic Services

Title: TCC Parade Float ‘You Belong Here’ Truck Wrap

Creative Director and Designer: Arturo Martinez

GDUSA 109

AMERICAN INHOUSE DESIGN AWARDS | D/E/I COMMUNICATIONS

Design Organization: Ameritas Life Insurance Corp. Creative Marketing

Client: Ameritas Inclusion and Diversity Bison Pride LGBTQ+ Group

Title: Ameritas Bison Pride 2022 Creative Director: Corey Vondrak Videographers; Beau Poehlman, Brian Hall

Design Organization: Bruce Power Title: Bruce Power Diversity, Equity and Inclusion - A Toolkit For Leaders Designer: Jessica Hillis

Design Organization: Children’s Hospital Colorado Client: Department of Diversity, Health Equity and Inclusion Title: Race, Ethnicity and Language Data Campaign

Creative Director: Kacy Lamb Art Director: Katie Genauer Designer: Katie Genauer Writer: Alyssa Hurst Photography: Lauren Anderson Digital Strategist: Erin SkardasAke VP, Marketing and Communications: Charlotte Isoline

Design Organization: Cohesity Title: Cohesity Pride 2023 Event and Digital Design CMO, Marketing: Lynn Lucas Chief Human Resources Officer: Amy Cappelanti-Wolf Director of Brand and Creative: Kaycee Carmichael Chiu Visual Designer: Mara Sahleanu DEI Program Manager: Ruth Grigsby

110 GDUSA

Design Organization: HSS - Hospital For Special Surgery

Title: HSS Presents Podcast DEI Inclusion Twitter Post Designer: Marcia Ennis.

Assistant Manager Social Media: Brittany Levine

Design Organization: Kaiser Permanente Mid-Atlantic Title: KP 2022 Pride

Medical Center Campaign Creative Director: Franklin Parrish

Art Director/Designer: Jason Wennett Copywriter: Pam Golden

Director/Producer/Writer, Video: Bryan Litt, Kristian Perry

Design Organization: Mizuho Americas Creative Studio Client: Mizuho Americas Title: Heritage and History Visual Identities Creative Director: Max Alex

Art Director: Beryl Bai Designers: Beryl Bai, Katherine Gresham, Hiroko Muroshima, Cynthia Yin

Design Organization: Prime Therapeutics Creative Services Client: Prime Therapeutics Title: Diversity, Equity and Inclusion Report Creative Director: Heidi Ocel Designer: Ingrid Parsons Writers: Alisa Regnier, Jessica Belt, Lynn Blake Production Designer: Jack Jerome Project Manager: Connie Krell

GDUSA 111

AMERICAN INHOUSE DESIGN AWARDS | D/E/I COMMUNICATIONS

Design Organization: Protiviti Global Brand and Creative Title: Protiviti’s DEI

Journey Creative Director: Stephnee Leathers Art Director: Brooke Dean

Designer: Brin Azzarello Sr. Manager Art Director: Ryan Dahlheim

Production Artist: Meuy Browder Project Manager: Lewis Hawkins

Account Manager: Craig Batty Client: Amanda Koellhofer

Design Organization: Protiviti Global Brand and Creative Title: Protiviti ENG

Branding Creative Director: Stephnee Leathers Art Director: Brooke Dean

Designers: Brooke Dean, Meuy Browder Sr. Manager Art Director: Ryan Dahlheim Project Manager: Lewis Hawkins

Account Manager: Craig Batty

Client: Madison Urech

Design Organization: Robert Half Creative Brand and Studio Title: Robert Half Black Heritage Month and Pride Advertisements (USA Today) Sr. Creative Director: Stephnee Leathers Sr. Manager Art Director: Jenny Merritt Creative Project

Manager: Steve Dardarian Copywriter: Dan Kutler Art Director: Mandisa Fabris

Designers: Kelsi Kohrs, Rhia Winkelman-Gilbreath

Clients: Tabatha Knopick, Lemery Reyes

Design Organization: Robert Half Creative Brand and Studio Title: Robert Half Diversity Advertising Sr. Creative Director: Stephnee Leathers Sr. Manager

Art Director: Jenny Merritt Art Director: Keone Moore Designer: Liz Schultz

Production Artist: Arianna Fernandez Copywriter: Dan Kutler

Creative Project Manager: Steve Dardarian Client: Lemery Reyes

112 GDUSA

Design Organization: Robert Half Creative Brand and Studio Title: Robert Half National Hispanic Heritage Month Sr. Creative Director: Stephnee Leathers

Sr. Manager Art Director: Jenny Merritt Art Director: Mandisa Fabris

Designer: Rhia Winkelman-Gilbreath Production Artist: Derek Anuen

Creative Project Manager: Steve Dardarian Client: Jimmy McLeod, Somos Familia Employee Network Group

Design Organization: Sterling Title: Sterling Celebrates Pride 2023

Creative Director: Deborah Knapp Designer: Reilly Marzen Social Media Manager: Katelyn Brower Diversity & Inclusion Program Manager: Garvey Jean

Design Organization: Tarrant County College District Graphic Services

Client: Tarrant County College Academic Affairs Title: African American Read In Creative Director and Designer: Keith Meloy

Design Organization: Tarrant County College District Graphic Services

Client: Tarrant County College Student Activities Title: National Coming Out Day Student Activities Posters Creative Director and Designer: Keith Meloy

GDUSA 113

AMERICAN INHOUSE DESIGN AWARDS | D/E/I COMMUNICATIONS

Design Organization: The University of Texas MD Anderson Cancer Center, Strategic Communications Client: MD Anderson Cancer Center Community

Alliances Title: Pride Festival 2022 Signing Wall Creative Director:

Elisa Cisneros Art Directors: Erin McCormick, Justin Carrier Designer: Justin Carrier Photographer: Jessica Almanza

Design Organization: WebMD Health Services Title: Why Your Program May Be Failing Your Employees Creative Director: Nicole Cornett

Senior Graphic Designer: Cinder Burger Senior Marketing Manager: Marisa

Guerrero Senior Vice President, Marketing and Strategy: Christine Muldoon

Senior Communications Consultant, WebMD/Medscape: Patricia Garrison

114 GDUSA
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CREATIVE MANAGERS: HOW TO CREATE A CONCISE HIRING TIMELINE (AND WHY)

Today’s competitive hiring market waits for no one, especially when it comes to landing top talent. In a recent Robert Half survey, a staggering 83% of managers reported missing out on a good hire in the past year.

Among those, 29% pinpointed a drawn-out hiring process as the main culprit. With hiring timelines extending up to 11 weeks — a 57% increase from 2021 — creative managers must act swiftly yet thoughtfully to secure the best additions for their teams.

So, how can you make sure your hiring process is fast and effective? As a recruiting professional with more than 20 years’ experience helping companies hire creative talent, here are eight tips I would recommend to speed things up.

1. Set A Timeline — And Stick To It

Setting a timeframe for key milestones, such as kick-starting interviews, discussing feedback on candidates and sending

out job offers, helps keep everyone on the same page and moving forward. For entry-level roles, you might be looking at about five weeks to successfully onboard a candidate, while securing a manager could take as long as eight weeks. Use digital calendars or project management software to ensure key steps are not missed or delayed, which could send your top candidates looking elsewhere.

2. Craft A Clear And Detailed Job Description

Leaving candidates in the dark with a vague job description can cause them to second-guess their suitability for the role and drop out of the process. By contrast, a detailed, nononsense job description improves the candidate experience and speeds things up on your end. To keep your job posts concise, eliminate skills that candidates can pick up once they’re on board. For example, if you’re hiring a graphic designer, knowing their way around Adobe Illustrator is a given, but managing a specific project management software campaign can be something they learn on the job.

118 GDUSA

3. Accelerate Your Interview Process

A drawn-out interview process might as well be a neon sign saying, “Hey, top-tier candidates, feel free to join our more agile competitors instead!” Consider consolidating several interviews into a single day or hosting panel interviews with multiple decision-makers present. This reduces the scheduling back-and-forth associated with individual interviews. Also, optimizing your virtual interview experience for initial screenings can streamline the process. Not only does this save your company precious time, but it also respects the time of top talent ready for their next role.

4. Be Picky But Pragmatic

Don't let excellent talent slip through your fingers in the race to find the “perfect” candidate. Remember, no applicant will tick every single box on your wish list. So rather than waiting for a mythical “purple unicorn” who excels at everything, look closer at the candidates who shine in the areas that matter most for your team’s success.

5. Keep Communication Lines Open

If candidates feel out of the loop or overlooked, they may decide to slip away quietly from the process, a scenario known as “ghosting.” That’s why it’s critical to update candidates regularly, letting them know where they stand and the timeline for upcoming steps. Even when there are unavoidable delays, a simple update can keep their interest alive and show them you value their time.

6. Capitalize On Networking

There’s plenty of truth to the phrase, “It’s not what you know, it’s who you know.” Networking allows you to tap into a talent pool already familiar with your brand or industry. Hosting networking events, attending industry conferences or encouraging employee referrals are ways to reach out to potential candidates directly, accelerating the hiring process. Plus, candidates sourced through networking often come pre-vetted, meaning less time spent on validating their experience and more time getting them integrated into your team.

7. Invest In Upskilling And Reskilling

With continuous emerging trends and the potential to integrate new technology like AI into your team’s process,

fostering a culture of continuous learning and development within your organization can be a powerful tool for quickly staffing open positions. By investing in the potential of your current employees, you’re preparing them for future roles. A proven track-record of professional development and internal mobility can significantly shorten the hiring process, as existing employees already know the company culture and have a track record you can trust. Plus, showing you’re committed to your team’s growth can be a real draw for external candidates hungry to learn and develop their careers.

8. Look Before You Leap

Swift action is necessary in today’s job market, but it doesn’t have to be at the expense of due diligence. After identifying your top candidate, aim to produce an official offer letter the same day the candidate accepts. However, remember to check references carefully to reduce the chances of a bad hire — which could mean five months of wasted time between dismissal and rehiring.

Bottom Line:

In today's hiring market with low unemployment numbers in the creative space, talented job seekers have plenty of options. If your recruitment is sluggish and disorganized, you risk losing out on top creative talent to more nimble rivals. A brisk hiring process not only saves time but also creates a positive candidate experience and boosts your brand. Don’t throw caution to the wind — but don’t hesitate to shake things up if a tedious hiring process is holding you back.

LUCY MARINO is executive director of the marketing and creative practice at global talent solutions firm Robert Half, which connects employers with skilled marketing, creative, digital, advertising and public relations professionals to meet their specialized recruiting needs. Marino manages strategy and operations for the company’s marketing and creative talent solutions teams across U.S. locations.

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