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APRIL 2018
GD USA
GD USA GRAPHIC DESIGN USA
AMERICAN PACKAGE DESIGN AWARDS SPONSORED BY APRIL 2018
NEENAH PACKAGING DOUBLE OR NOTHING AIGA CHAMPIONS WOMEN’S LEADERSHIP TOP DESIGN SCHOOLS TOP STOCK WEBSITES SPRING SWATCHBOOKS
www.gdusa.com
CELEBRATING OUR
55TH YEAR
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LETTER FROM THE PUBLISHER | THROWS LIKE A GIRL In her teens, my younger daughter Charlotte was a first-rate ballplayer with a good bat and a live fastball. My still sore catching hand attests to that. One day, a middle-aged male relative commented that she “throws like a girl.” A dozen years later we still refer to him in terms generally reserved for the likes of Kim Jong-un. I mention this because a tsunami of “strong women” advertising, design, media and marketing has been flooding the popular culture and, as you might guess, my favorite of all time is the uplifting and defiant “Like A Girl” campaign by Always and its renowned “Throw Like A Girl” Superbowl spot. More generally, I admire the positive message of empowerment that comes from femvertising. I live with, work with, and did my best to help raise strong women. I am also a guy and know what jerks we can be or, more specifically, I have been. So any support women, and especially girls, get from the broader society is a good thing. You have to admire the Dove “Real Beauty” campaigns, the STEM “role model” Barbies, the Brawny Woman on paper towel packaging, the Women’s Aid domestic violence billboards, State Street Global Advisors’ “Fearless Girl” spots, the Pantene “Sorry” advertising, the many “Hall of Femmes” popping up to celebrate accomplishment. It’s all a major step forward GORDON KAYE IS THE PUBLISHER OF GDUSA Comments, suggestions and letters can be sent to gkaye @ gdusa.com.
from the pink and passive tactics of the past. At the same time, I have been around long enough to know marketing’s iron rule of thumb: authenticity gets hijacked. As I write this, today is International Women’s Day and the bombogenesis of mediocre graphics and preachy messages across all media indicates the danger of oversaturation and underthinking. Turning an iconic logo into a female for a day is pretty lame as is giving special shopping discounts or disseminating simplistic bromides on overpriced tee-shirts. Not to be too cute about it, but many companies and agencies are embracing a new kind of “me too” movement — the lazy and derivative kind — which entails jumping on the bandwagon to co-opt the language and imagery of female independence and gender equality by banal means for banal ends. Why? Because it’s an easy creative and copywriting path, it signals virtue to the easily swayed, and it might sell some stuff. This has been dubbed “marketplace feminism” because the primary point is to brighten up brands, spiff up celebrities, prop up politicians. Femvertisers have shown they can play hardball when a meaningful message aligns with the truth of a brand and the commitment of a company. I fear we are already settling for softball. WISTFUL REBELLION Last month’s GDUSA People To Watch feature resonated, with a sellout of the print edition and more than twenty thousand visits to the online version. I believe this annual feature is popular because it is human nature to want to know what your colleagues and peers are thinking, saying and doing. Moreover, these reports always yield a slew of gently surprising insights. This time around, for example, 85% of our 2018 people-to-watch say they prefer Instagram over other social media platforms. That is an interesting reveal. Even more intriguing is that “none of the above” is the second most frequent choice. Here’s my speculation. There is a small but growing — contemplative and almost wistful — rebellion among creative thinkers against the tyranny of social media, it’s addictive qualities, it’s flattening effects, it’s suffocating purveyors, and it’s distorting effect on society. If so, leading the charge is Hugh Weber of the Institute of Possibility whose response to our social media query was “I prefer Potlucks”. And Tsilli Pines of FINE: “Coffee date with friends.” And Maurice Cherry of Fog Creek Software: “None of them, honestly.” And Daniel Doernemann of Loyalkaspar: “I love being social. I love media. And I love to keep them separate as much as I can.” And Viceland’s Julie Ruiz: “I’m kinda secretly waiting for the backlash of it all.” I share the concerns of our persons-to-watch and it feels so good to vent. Now, all I have to do is turn this piece into a Tweet and a Facebook post, and I can go home for the evening.
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I AM A
OCTAVIA GILMORE B.F.A. graphic design After graduating in 2011, Gilmore launched her own branding and marketing agency, Creative Juice. The award-winning enterprise offers graphic design and web solutions for clients including Equifax, Goodwill Industries and The Home Depot. Turn your passion into your profession. scad.edu/graphic-design
AT L A N TA
HONG KONG
LACOSTE
S AVA N N A H
eLEARNING
March 18 TOC-STAFFBOX_SEPT 07 TOC/Staff 4/2/18 4:04 PM Page 6
CONTENTS | APRIL 2018
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FRESH Playful illustrations help Italian restaurant escape stereotypes; Pentagram directs traffic to Minneapolis’ Main Street; Designing Playful Cities exhibit opens in Atlanta; Design Army gives JRINK a creative cleanse; C&G&H aces new tennis logo; artists band(ana) together; and more.
26 DOUBLE OR NOTHING A coalition of creative firms, companies and associations led by AIGA’s Women Leadership Initiative has launched a movement to sharply increase the number of women in design leadership positions and reduce the structural obstacles to getting there.
30
PEOPLE Noreen Morioka and Nicole Jacek team up for Wieden + Kennedy; WPP’s Superunion names new CEO; Publicis Group turns to Nick Law for creative reboot; Phil Delbourgo is veeped at Vox Media; Mohawk’s Tom O’Connor, Jr., receives prestigious paper industry honor; a Reebok creative lead shows Character; and others.
38 TOP STOCK Images of strong and independent women from several of our favorite stock visual providers help us spotlight, once again, the importance of stock photography, illustration and video as a resource. It’s the latest in our three decade effort to track stock’s ascendancy from marginal to mainstream.
40 SPRING PAPER Nothing beats the touch and feel of paper and substrates. Check out several hot-off-the-press promotions, swatchbooks, samples and related resources from leading papermakers. Their intention is to keep printing relevant with information, entertainment, education and inspiration.
42 HIGHEST HONORS Earlier this year, we featured our annual Students-to-Watch selections. In this edition, we offer GDUSA’s 2018 top graphic design schools and programs, our favorite institutions who GDUSA - Graphic Design USA Volume 55 / No. 2 March/April 2018 Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 times a year with combined issues in January/February, March/April, May/June, July/August, September/October, November/December. Executive, editorial and advertising offices at 89 Fifth Avenue, Suite 901, New York NY 10003. Phone: 212.696.4380, Fax: 212.696.4564, www.gdusa.com. SUBSCRIPTION: Domestic, $72 one year, $108 two years, International, $140 one year. Periodicals postage paid at New York NY and additional mailing office. POSTMASTER: Send address changes to GDUSA - Graphic Design USA, PO Box 3072, Langhorne PA 19047. Permit #224.
know how to teach the fundamentals, nurture the talented, shape the game-changers, prepare creatives for real careers.
WWW.GDUSA.COM
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March 18 TOC-STAFFBOX_SEPT 07 TOC/Staff 4/2/18 4:00 PM Page 8
| 2018 |
AMERICAN PACKAGE DESIGN AWARDS SPONSORED BY
Makers, marketers and sellers are challenged as never before to convey the message, promote the brand, close the deal. Think fragmented audiences, information overload, media clutter, global competition, economic dislocation, changing practices and preferences. Package design, point-of sale, and retail graphics are increasingly the difference makers in telling the story, advancing the brand, and influencing the purchase. The outstanding work showcased here — from 200 elite creative firms and agencies, inhouse design departments, and production companies — celebrates beauty, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth.
NEENAH PACKAGING
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Sally Morrow Creative developed the design for The Walter Collective Vodka and Gin. Labels for the uniquely crafted spirits are printed on NEENAH ESTATE LABEL® #8 Bright White Vellum.
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The Convergence of Creative and PRINT
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Powerful design ideas. Emerging technology. Connections to expand your professional network. PRINT is the largest attended print and visual communications event in North America. PRINT® 18 delivers fresh ideas for “Wow!” print marketing, impactful visual techniques and the fusion of digital and print technologies to empower YOUR success. There’s no better place to experience the new and vibrant world of print. You need to be there.
Get the strategies to drive your creative with the power of print. Learn more at PRINTevent.com
PRINTevent.com #PRINT18 Owned and produced by the Association for Print Technologies
March 18 TOC-STAFFBOX_SEPT 07 TOC/Staff 4/2/18 4:00 PM Page 10
THANKS TO THE SPONSOR Once again in 2018, Neenah Packaging is the exclusive sponsor of GDUSA’s American Package Design Awards. For us, this is a great honor. Neenah Packaging partners with some of the most prestigious and forward-thinking global brands, including Amazon and Jack Daniel’s, to create custom packaging solutions designed to build brand equity. Whether it’s readymade papers, sustainable options or one-of-a-kind custom solutions, Neenah Packaging offers products that enable brands to create an emotional connection engaging customers both visually and through the science of touch. Neenah Packaging’s best-in-class service and substrate expertise will help you differentiate your retail packaging at shelf, and make that coveted connection with your customers. Neenah Packaging. Never Flat, Always Premium. Contact: www.neenahpackaging.com
GD USA GRAPHIC DESIGN USA
Gordon Kaye Publisher
ART & PRODUCTION Ilana Greenberg Creative Director Rachel Goldberg Production Director Jay Lewis Photographer
ADMINISTRATION & READER SERVICES
ABOUT THE COVER Aruliden has designed products and packaging fit for the runway on behalf of Gigi Hadid x Maybelline. Our annual package design showcase starts on PAGE 53.
Althea Edwards Accounts Manager Jennifer Hoff Scott Sczcypiorski Internet Services Bridget Bellavia Circulation
EDITORIAL Gordon Kaye Editor Sasha Kaye-Walsh E-News Editor Charlotte Kaye Assistant Editor
FOUNDER Milton L. Kaye (1921-2016) COVER PAPER CREDIT: The cover of this edition of GDUSA is printed on FSC-certified Kallima Coated Cover C2S, part of the Kallima Paper family of FSC-certified coated cover paperboard, manufactured by Tembec. A leading advocate of sustainability, Kallima Paper has a distinct low-density high-bulk construction resulting in less trees used and significant cost savings to the customer. Kallima’s trusted line of Coated Cover C1S, C1S Plus and C2S are well-known for their bright white surfaces. Visit www.kallimapaper.com
ADVERTISING Ron Andriani Executive VP, Integrated Marketing + Business Development 201.485.8720 212.696.4380 randriani@ gdusa.com Gordon Kaye Publisher 212.696.4380 gkaye @ gdusa.com COPYRIGHT 2018 BY KAYE PUBLISHING CORPORATION
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Mar 2018 FRESH Impo_feb news play 4/2/18 1:33 PM Page 12
FRESH | PLAYFUL PIZZERIA ILLUSTRATIONS AVOID STEREOTYPES
NEW YORK NY/WILMINGTON NC The Door has branded a new
pizzeria developed by James Beard Award-Winning Chef Vivian Howard and husband/business partner Benjamin Knight, stars of the PBS documentary series “A Chef’s Life.” The documentary explores farm-fresh cooking, family and community in small-town Eastern North Carolina. The new restaurant is dubbed Benny’s Big Time Pizzeria, a reference to the couple’s childhood nicknames. Creative Director Melinda Welch and Art Director Sara Berks of The Door worked with the restaurateurs to develop the visual identity, as well as to design and produce its collateral. Their decision was to focus on the key attributes of the experience — housemade menu items, comfort, approachability and playfulness — while avoiding stereotypical signifiers of an Italian-American restaurant. To that end, the team used a color palette rooted in rich red and deep blue hues, paired with bright and warm accent colors. They also commissioned a wide range of ingredient, pizza, and plated-dish illustrations from Nanna Prieler, which come together as collaged elements throughout the branding and collateral, and serve to cue the Italian nature of the menu but with a contemporary and whimsical spirit. Several adorn a unique four-color pizza box and the outside of the historic building. www.thedooronline.com
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FRESH | ARTISTS BAND(ANA) TOGETHER
NEW YORK NY With the first year anniversary of President Trump’s inauguration as the motivation, a group of artists,
designers and illustrators came together to raise money for charities that need assistance. Each artist was asked to design a bandana in support of a non-profit of their choosing, a list which includes Planned Parenthood, She Should Run, the Environmental Defense Fund, NAACP, National Organization for Women, and several others. The idea for the campaign, #bandtogether, came from Wolff Olins’ mission to use design for good. With the help of online retailer Print All Over Me, the bandanas were made available for purchase with 100% of proceeds going to the designated charities. www.paom.com/stores/wolffolins
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FRESH | MARGO CHASE'S CREATIVE DRIVE LIVES ON IN EXHIBIT
DALLAS TX Texas A&M University-Commerce, Viscom Gallery in Dallas
is hosting an exhibition honoring the work of legendary graphic designer Margo Chase who perished in an aviation accident late last year. “Margo Chase: Chasing the Bright Light” runs from March 23 through May 2 and follows her work prior to and after the founding of her Chase Design Group in 1986. Comments the design firm's CEO Chris Lowery: “Throughout her successful, ever-evolving career Margo Chase was always in search of something new — new ideas, new styles, new types of work. She jumped from category to category with ease, looking to solve the design challenges that are unique to different businesses, communication methods and creative media.” Adds CCO Clark Goolsby: “The exhibition is a celebration of Margo’s lifelong drive to create in many different forms and styles . . . It is our hope that this will light a creative spark in the viewer to constantly seek the new and to keep the passion that she brought to art and life.” Joshua Ege, Assistant Professor of Visual Communication at Texas A&M University-Commerce, says: “I have been inspired by the work of Margo Chase throughout my career as a designer and educator...” In two GDUSA reader polls, Chase was ranked among the most influential graphic designers of the era. tamuc.edu
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Visit booth #207 at for cool giveaways and a sneak peek at our new look InternationalPaper.com ©2018 International Paper Company. All rights reser ved. Accent is a registered trademark of International Paper Company
Mar 2018 FRESH Impo_feb news play 4/2/18 1:39 PM Page 18
FRESH | JRINK GETS CREATIVE CLEANSE
WASHINGTON DC JRINK Juicery is a cold-press juice bar and delivery service that sources high quality ingredients and
juicing methods to provide more nutrients in each bottle. Design Army’s challenge was to rebrand and reduce packaging costs while still keeping the farm-to-bottle mission in mind. Rather than move from glass bottles to plastic, which would go against the brand’s socially-conscious ethos, the designers devised a plan to print a simplified label that could be placed on the caps, eliminating additional costs for printing on the bottles. Design Army chose white for the JRINK packaging, de-cluttered the labels, and redesigned the logo to let the color of the juices come through. designarmy.com
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Mar 2018 FRESH Impo_feb news play 4/2/18 1:40 PM Page 20
FRESH | PENTAGRAM DIRECTS TRAFFIC TO MINNEAPOLIS MAIN STREET
MINNEAPOLIS MN After a major renovation intended to make Nicollet Avenue more pedestrian friendly, Pentagram was asked to design a brand identity and comprehensive program of signage, wayfinding and environmental graphics for the “Main Street” of Minneapolis. Though Nicollet was one of the earliest center city pedestrian and transit “malls” dating back to the 1960s, Pentagram wanted to move away from the limiting notion that the street is a shopping mall when, in fact, it is a vital thoroughfare integrated into the city that defines the character of downtown. The brand message captures that spirit with a simple tagline, “On Nicollet,” highlighting the avenue as a destination. The identity centers on a letter “N” built from two sides of a directional arrow, one going up and one going down, conveying the movement of traffic and arterial role of Nicollet. The arrow forms can also be used to construct a letter “M” for the “MN” state abbreviation or “NM” for Nicollet Mall. Typography is set in the sans serif Fakt and a traffic-oriented color palette features a bright yellow along with black and white. The directional elements extend to a program of signage and environmental graphics for the street, including directories, kiosks, banners and street signs. The fold of the logo provides the form for dimensional signage affixed to poles and street lights while other wayfinding is inset in the pavement. At Pentagram, Paula Scher headed the design team which included Courtney Gooch and Sarah McKeen. They worked closely with renovation architects James Corner Field Operations, as well as the Mpls Downtown Improvement District and the City of Minneapolis. www.pentagram.com
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Mar 2018 FRESH Impo_feb news play 4/2/18 1:41 PM Page 22
FRESH | DESIGNING PLAYFUL CITIES
ATLANTA GA Designing Playful Cities has opened at the Museum
of Design Atlanta and will run through May 13. The exhibition takes visitors through installations that present a strong case for designing for play into urban environments. Visitors of all ages are encouraged to engage in play in their day-to-day activities and to inspire designers and developers to create playful spaces — whether by designing proper playgrounds for children or by converting under-utilized spaces into fun and friendly places. Installations within the exhibition include Delirious Frites by Les Astronautes, Kit of Imagination by Urban Conga, Chandelier Harp by Jen Lewin Studio, and Spun Chair by Thomas Heatherwick. Designing Playful Cities is curated by MODA Exhibition Designer Janelle Miniter with Advisor Cynthia Gentry. Exhibition design is by Susan Sanders. www.museumofdesign.org
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Mar 2018 FRESH Impo_feb news play 4/2/18 1:42 PM Page 24
FRESH | US OPEN SERVES SIMPLIFIED VISUAL IDENTITY
NEW YORK NY The US Open is the fourth and final Grand Slam
tennis event; it began as the U.S. National Championship in 1881 and became the US Open in 1968. To mark the 50th anniversary of the Open Era, the United States Tennis Association asked Chermayeff & Geismar & Haviv to reinvent its visual identity. The mark that had been used for 20 years — an illustration of a flaming tennis ball paired with thin serif type and a red swoosh — was a complicated image that presented challenges in digital media and as a premium brand. The designers retained the core concept of the flaming ball for its sense of energy but evolved it into a simple icon paired with an italic, lowercase sans serif typeface and with the name held together by a flipped “u” and an “n”. The result: a modernized look, a more youthful appeal, and an identity optimized for applications ranging from apps and Instagram to billboards, print ads, and swag. www.cghnyc.com
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Apple Inc. has multiple openings for the following in Cupertino, CA: Graphic Designer (REQ#9XTPDY) Dev & dsgn the aesthetics, visual dsgn & layout of product artwrk, component dsgn, marketng materials & packagng to enhnce product img. Refer REQ# & mail resume & transcript(s) to: Apple Inc., ATTN: D.W., 1 Infinite Loop 104-1GM, Cupertino, CA 95014.
Apple Inc. has multiple positions available in Cupertino, CA: Interactive Lead (Req#9TU2KN) Dev creative solutions for a variety of comm pltfrms from conception to exec & dlvry. Refer to Req# & mail resume to Apple Inc., ATTN: D.W., 1 Infinite Loop 104-1GM, Cupertino, CA 95014. Apple is an EOE/AA m/f/disability/vets.
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Mar 2018 FRESH Impo_feb news play 4/2/18 1:49 PM Page 27
DOUBLE
OR NOTHING
As demands for gender equity and female empowerment bubble up in the broader society, AIGA has launched an initiative whose goal is to double the number of women leaders in design. PHOTOGRAPH BY JOHN MADERE PICTURED FRONT ROW LEFT TO RIGHT:
Laetitia Wolff, AIGA; Julie Anixter, AIGA; Lynda Decker, Decker Design; Heather Stern, Lippincott; Emily Oberman, Pentagram SECOND ROW LEFT TO RIGHT:
Angelica Dios, AIGA; Alex Ording, Code & Pattern; Sarah Corey, Pentagram LAST ROW LEFT TO RIGHT:
Matt Varner, Pentagram; Christina Hogan, Pentagram; Elizabeth Goodspeed, Pentagram NOT PICTURED:
Laura Kunkle, Blue State Digital
G D U SA 27
Mar 2018 FRESH Impo_feb news play 4/2/18 1:49 PM Page 28
NEW MOVEMENT SEEKS TO DOUBLE WOMEN LEADERS IN DESIGN As demands for gender equity and female empowerment bubble up in the broader society, AIGA has launched “Double or Nothing,” an initiative whose goal is to double the number of women leaders in design. Despite graphic design being a majority female profession — 53.5% according to a recent study by AIGA and Google — women hold only an estimated 4% to 11% of leadership positions depending on business sector and particular survey. The organizers assert that this is more than an awareness cam-
Pentagram, a lead partner, developed the Double or Nothing
paign but, rather, a movement to create tangible impact and
creative strategy including name, brand identity, voice and web-
forge partnerships between women who want to lead and those
site design. “We’re working to empower women to have a stronger
committed to helping them do so.
path toward getting what they want and deserve,” says Emily Oberman, who led the team at Pentagram. “To that end, we’re looking for companies to make a public pledge of commitment and to be held accountable for meeting goals. You can bet that savvy designers will be drawn to those companies working to ensure inclusivity and balance.” Blue State Digital, also a lead partner, built the website and lent its proprietary tools to serve as a foundation for communications and engagement. Explaining its participation, Blue State Digital Creative Director Laura Kunkel says: “The awareness and momentum are there — it's time for our community to design a solution to achieve parity.”
Spearheaded by AIGA’s Women Lead Initiative, and joined by a
As part of the effort, AIGA national partner IBM will help develop
coalition that includes Blue State Digital, Decker Design, IBM,
a series of tangible commitments and best practices for companies
Lippincott, Pentagram, and Quartz, the movement seeks to cat-
to adopt in order to accelerate progress for female designers.
alyze change by confronting the biases that exist within the design
“IBM has a commitment to diversity and equality in all of our
industry. Timed to coincide with Women’s History Month, the launch
practices and we’re thrilled to be a launch partner with AIGA in
features a website that will expand and evolve with resources such
this important initiative,” said Doug Powell, Distinguished Designer
as a corporate pledge for gender equity, practical toolkits, career
at IBM and former AIGA national president. IBM was recently
advice and insights, and inspirational stories. The Women Lead
recognized as 2018 Catalyst Award winner for its efforts in sup-
Initiative was founded by Su Mathews Hale and Deborah Adler in
porting women in the workplace.
2014 to address structural impediments to advancement. Finally, to expand the reach and influence of the program, AIGA Lynda Decker of Decker Design and Co-Chair of the current
is also partnering with the online news website Quartz and its
AIGA Women Lead Committee explains: “Once in the workplace,
How We’ll Win project, a year-long women-led exploration of the
particularly after five to 10 years, there is a lack of mentorship,
fight for workplace gender equality across all industries.
celebration of female work, support for mothers, and equal pay. At this state of their career, women often do not feel empowered
Concludes AIGA executive director Julie Anixter, “Our pledge is
to negotiate pay and the position they deserve or are reluctant to
to continue to champion women's leadership, as well as women and
ask for guidance. We want that to end.”
men who support diversity and inclusion. Double or Nothing is a great example of not just talking the talk, but walking the walk.”
Adds Heather Stern of Lippincott and Women Lead Committee Co-Chair: “This is not just a campaign — it’s a movement to promote continuous and much-needed progress ... ‘Double or Nothing’ alludes to the ‘duos’ required to achieve our goal: pay and promotion, men and women, design and business, aspiring leaders and those who want to support them.”
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Learn more at www.aiga.org/women-lead-initiative
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MARCH 2018 PEOPLE_SEPT 07 People 4/2/18 1:59 PM Page 30
PEOPLE | NEW CO-HEADS AT WIEDEN + KENNEDY
NOREEN MORIOKA AND NICOLE JACEK CO-LEADS, WIEDEN + KENNEDY DESIGN STUDIO, PORTLAND OR
Noreen Morioka and Nicole Jacek are the new co-heads of Wieden + Kennedy design. Together they lead the hundredplus employees of the design studio located at the agency’s Portland OR headquarters. Morioka most recently served as chief creative officer for San Francisco-based luxury skincare line Tatcha while Jacek previously ran the design agency NJ(L.A.). Says W+K executive CD Jason Bagley: “As we continue to invest in our design studio, Nicole and Noreen were exactly the type of provocative, world-class design leaders we were looking for.” Morioka, in turn, calls the design studio “the agency’s secret weapon.” Earlier in her career, Jacek worked at prominent design firms including Sagmeister & Walsh and karlssonwilker. Morioka was co-founder and spent 25 years at AdamsMorioka, partnering with Sean Adams, and also served in top roles at the AIGA LA, receiving the AIGA Medal in 2014. Other career accolades include an International Design Conference at Aspen fellowship along with stints as chair of the James Beard Foundation Award for Design and Architecture, and board member of the Art Director’s Club in New York. She was a GDUSA Person To Watch in 1997.
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EVERY TIME WE PLACE TALENT IT’S LIKE PLANTING A SEED. Then we carefully nurture them along the way, providing the resources they need to blossom. We help to plant their roots at leading companies, to begin or continue prolific careers in the fields of digital, print and marketing. That’s how we proudly cultivate long-standing relationships with both the talent we represent and the clients we serve. Join us in growing something extraordinary.
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MARCH 2018 PEOPLE_SEPT 07 People 4/2/18 2:02 PM Page 32
PEOPLE | NEW CEO AT SUPERUNION NORTH AMERICA
SABAH ASHRAF CEO, NORTH AMERICA, SUPERUNION, NEW YORK NY
On the heels of its global launch across 23 offices in 18 countries, Superunion has named Sabah Ashraf as CEO, North America. Superunion was born from the alignment of five WPP branding firms and consultancies — Brand Union, The Partners, Addison Group, Lambie-Nairn and VBAT. Having spent over 15 years in senior management roles at creative firms, Ashraf brings experience and insight to her new role. Having started her career in finance and with an MBA from Columbia University, she built her career at frog design and IDEO, where responsibilities included assembling teams, managing operations, leading strategy and spearheading business development. Most recently, she served as President of the innovation and design studio ICRAVE. Superunion’s Executive Chairman Simon Bolton describes Ashraf as the perfect leader for the agency’s North American group, someone who will foster a vision and culture of creative optimism, collaboration, design thinking and high-impact business performance. On this point, Ashraf says: “Everything we do should be in support of great design work. In order to promote the value of design in business, it is essential that we protect and promote a creative culture.”
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MARCH 2018 PEOPLE_SEPT 07 People 4/2/18 2:20 PM Page 35
PEOPLE | PROMOTIONS + HONORS
CHRIS BRUYERE MANAGING DIRECTOR, CHARACTER, SAN FRANCISCO CA/PORTLAND OR
NICK LAW CCO, PUBLICIS GROUP AND PRESIDENT
Following six years as Head of Global Brand Creative at Reebok, ad agency veteran Chris Bruyere joins San Francisco-based branding and design shop Character as Managing Director. Based out of the new Portland OR office, Bruyere is tasked with expanding Character’s footprint in the Pacific Northwest. He spent 14 years on the agency-side, most recently at Goodby, Silverstein & Partners with stints at Wongdoody, Deutsch, and Dailey & Associates. At Reebok he was credited with revitalizing the creative marketing department and helping reset Reebok’s purpose and personality. Character’s client roster includes Oculus, Google, Peet's Coffee, and Fitbit.
PUBLICIS COMMUNICATIONS, NEW YORK NY
Publicis Group has named longtime R/GA veteran Nick Law as chief creative officer of the holding company and president of Publicis Communications. Law was most recently global CCO for the R/GA unit of Publicis. The decision to create the role — and have Law fill it — was because company officials felt the group needed “a real reboot” creatively and Law is seen as someone who could be a creative leader with a digital media bent. In the new role, Law is expected to work with the leaders of the group’s creative agencies including Leo Burnett, Saatchi and Saatchi, Publicis Worldwide, Fallon, as well as Publicis, Sapient, Publicis Health and Publicis Media. Since joining R/GA in 2001, Law has worked with clients such as Nike, Beats by Dre, Samsung, HBO, Johnson & Johnson, IBM, and Google. One of the most honored creatives of all time, he also has twice been named to the Creativity 50 list and has been a GDUSA Person To Watch.
ALICE BANACH SENIOR MANAGER, MARKETING SERVICES, NEENAH, ALPHARETTA GA
Alice Banach has joined the Fine Paper & Packaging team of Neenah where she leads Neenah’s marketing communications initiatives — including strategy development, online, social, advertising, public relations — and oversees the internal design team. “For this role, we looked for someone with creativity, leadership and the talent to help evolve Neenah’s team, to seek synergies with our consumer business and to deepen our connections with key audiences including graphic designers,” said Kingsley Shannon, Vice President of Consumer and Global Marketing Services. Banch has 25+ years of marketing experience, and she is well-known for building and growing creative teams while developing strong cross-functional relationships, for creative leadership, and for creating synergistic communications programs across media.
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MARCH 2018 PEOPLE_SEPT 07 People 4/2/18 2:04 PM Page 36
PEOPLE | PROMOTIONS + HONORS
PHIL DELBOURGO DELBROUGO VICE PRESIDENT OF DESIGN VOX MEDIA, NEW YORK NY
THOMAS O’CONNOR, JR. CEO AND CHAIRMAN, MOHAWK, COHOES NY
The NPTA Alliance has awarded Thomas O’Connor Jr., CEO and Chairman of Mohawk, the 2018 Stanley O. Styles Industry Excellence Award at its annual convention in New York City. The awards is the highest honor for an individual who has had a distinguished career in the paper, packaging and supplies industry. A proponent of change during his career at Mohawk, O’Connor was early to embrace digital print technology, unafraid to model businesses that are cutting edge, and willing to collaborate and partner with companies that others might see as competitors. Although viewed as disruptive at times, his appetite to innovate has helped Mohawk to thrive through the last couple of decades. He is the third Mohawk executive to earn the prestigious Styles award: it went to the late Thomas O’Connor, Sr. in 2003 and Walter Duignan in 2009.
JIM PRIOR AND SIMON BOLTON GLOBAL CEO AND EXECUTIVE CHAIRMAN SUPERUNION, LONDON UK
Superunion is “a next-generation brand agency” resulting from the convergence of five WPP brand consultancies and design agencies — Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The consultancy comprises over 750 people working across 24 offices. Prior has been an advisor to CEOs and senior leaders of global and local organizations, and has a broad perspective on a diverse range of industries and sectors as he has led major programs of work with renowned clients such as Ford, Deloitte, Telefonica and the BBC. He joined WPP in 2001. Following a 25-year career in advertising, spanning three major agencies — Ogilvy, FCB and JWT — Bolton took over the reins at Brand Union in 2007.
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Vox Media has named a new Vice President of Design to revitalize the company’s inhouse design efforts. Phil Delbrougo joins the digital media company from First Look Delbourgo Media where he was the Executive Creative Director and helped to launch TOPIC. Previously he was the SVP of Brand Creative at VH1 and the Creative Director for the Viacom digital consumer products lab that launched the MTV and CMT Artists apps. In addition, he is a co-founder of ACT/ART, an organization that has worked at the intersection of art and activism, an example being their #IAMTHEMANY criminal justice campaign launched in partnership with the Obama Administration. Delbourgo’s mandate is to help develop a strong, renewed design vision for the entire company. He reports to Vox Media COO Trei Brundrett. As of the first of the year, Rick Valicenti welcomed JOHN POBOJEWSKI and BUD RODECKER as partners at Chicago’s Thirst. Pobojewski focuses on intermedia and the blending of brand, interactive, sound, motion, and environments. He is a graduate of Northern Illinois University with a BFA in Visual Communication and a Bachelor of Music in Performance. Rodecker doubles as a partner at Thirst and adjunct professor at DePaul. His work explores the space between logical constraints and formal play, and balances form with meaning; he is interested in systems and processes with the potential to create design. Valicenti founded Thirst in 1988, described as “a communication design practice providing design and immersive environments for high profile clients in the architectural, performing arts, and education communities.” Greteman Group art director MEGHAN WOLFE joins the Art & Design Advocates board. The group helps generate funding to support special needs and enrichment opportunities for students in Wichita State University's School of Art, Design and Creative Industries. The group has funded individual projects, student conference expenses, visiting artist/scholar expenses, project-related travel, student materials, equipment, even new kilns for the ceramics department. "As a graduate of the school, it makes me feel good to give back in this way,” says Wolfe. The board meets 10 times a year to consider funding requests. “I wish we could say yes to each and every one,” she adds.
Project49_Layout 1 9/28/17 1:28 PM Page 1
5,800 NFL football fields per day!
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Two Sides is a global initiative promoting the responsible use of print and paper which, when sourced from FHUWLå HG RU VXVWDLQDEO\ PDQDJHG IRUHVWV LV D XQLTXHO\ powerful and natural communications medium.
Discover more great #PaperFacts at twosidesna.org
March 2018 STOCK IMPO_Mar 07 Top Stock BK2/5 4/2/18 2:08 PM Page 38
TOP STOCK VISUAL WEBSITES Shutterstock/Berna Namoglu
SHUTTERSTOCK
Our 31st annual stock visual reader survey, published last fall, reaffirms that stock imagery is a compelling option for creative professionals
Shutterstock is a leading global technology company offering a creative platform for high-quality assets, tools and services. Businesses, marketing agencies and media organizations around the world rely on Shutterstock to license high-quality photographs, vectors, illustrations, videos and music. Working with its growing community of over 300,000 contributors, Shutterstock currently has more than 170 million images and more than 8 million video clips available. In its 2018 Creative Trends report, “International Women’s Day” featured as a top trend and Shutterstock curator Robyn Lange recently created the ‘Strong Women’ collection. shutterstock.com
because the central value proposition — choice, content, accessibility, affordability, convenience and speed — dovetails perfectly with the intense demand for more and better imagery. One lingering complaint: stock providers could do a better job reflecting the diversity and complexity of how America lives, looks, labors and loves. In this spirit, and because it is Women’s History Month, we asked some of our favorites for an image that connotes powerful and independent women. STOCKSY (SHOWN ABOVE) Stocksy is home to a highly curated collection of royalty free stock photography and cinematography “made with love” that is beautiful, distinctive, and highly usable. Explain Stocksy officials: “We’re also a cooperative! (Think more artist respect and support, less patchouli.) We believe in creative integrity, fair profit sharing, and co-ownership, with every voice being heard . . . Because every artist, photo, and video is hand selected, our entire 100% exclusive collection is both stunning and relevant . . . Stocksy’s mandate is to raise the bar . . . Extraordinary over average, every time.” www.stocksy.com
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ERICKSON STOCK This is a premier source for high-quality, emotional lifestyle stock photos and video footage. With collections including seniors, business, travel, healthcare, family and many other image libraries “we’ve got more ways to tell your story-through stills or video.” Erickson Stock is the work of renowned motion and still assignment photographer Jim Erickson. For decades, Jim and his teams have generated thousands of images and stock video clips in order to supply our clients who demand super-consistent, assignment-quality, stock photography and video content. Explore their captivating collections of still and video content. New concepts are added daily including ready-made finished spots ready to be adapted for your brand story. www.ericksonstock.com
March 2018 STOCK IMPO_Mar 07 Top Stock BK2/5 4/2/18 2:09 PM Page 39
Jim Zuckerman/Jaynes Gallery/DanitaDelimont.com
Bigstock/Jacob Lund
ADOBE STOCK
BIGSTOCK
Adobe Stock provides designers and businesses with access to millions of high-quality, curated, royalty-free photos, vectors, illustrations, videos, templates, and 3D assets for all their creative projects. Adobe Stock is built right into favorite Adobe apps, such as Photoshop CC, Illustrator CC, and InDesign CC, so designers can search, browse, and add assets to your Creative Cloud Libraries, and get instant access to your assets across desktop and mobile devices. A number of purchasing options are available: stock assets can be licensed directly from within the Creative Cloud desktop apps or through the website. stock.adobe.com
Bigstock is an easy-to-use marketplace for quality stock images. The company offers over 62 million royalty-free photographs, videos and vectors from talented photographers and artists around the globe, available for almost any purpose. Bigstock has a wide range of flexible pricing plans including a one-week free trial as well as image and video subscription offerings. www.bigstock.com
DANITA DELIMONT STOCK PHOTOGRAPHY AND FOOTAGE Danita Delimont Stock Photography and Footage provides highly curated professional Nature and Travel photography including landscapes, scenic beauty, wildlife and natural habitats, as well as traditional cultures such as UNESCO world heritage sites, temples and religions. Founder Danita Delimont is a former president of the ASSP trade association, has over 30 years of experience working with travel and publishing clients, and has been called “a walking, talking Atlas of the World.” www.danitadelimont.com
Santiago Bañon/Getty Images
C RMN-Grand Palais/Art Resource, NY
Offset/Jeffrey Davis/Blend
OFFSET
ART RESOURCE
GETTY IMAGES
Offset is a high-end image collection by Shutterstock. Founded in the belief that no one holds the rights to inspiration, Offset believes everyone should be able to tell amazing stories. Offset redefines royalty-free. It’s a showcase for authentic and artistic images from some of the world’s best photographers and illustrators. Above all, Offset is devoted to storytelling, with an emphasis on authenticity, and a great respect for artistry. To celebrate strong women, Shutterstock’s curator Robyn Lange has created a new ‘Strong Women’ collection. www.offset.com
Art Resource is the world's largest fine art stock photo archive, with more than a million searchable fine art images from the world's leading sources, available for licensing to all media. This includes high quality images of works of painting, sculpture, architecture and the minor arts from most of the world’s major museums, monuments, and commercial archives. The range of offerings run the gamut from prehistoric times to the present. Whether for a book, advertisement, poster, calendar, CD-ROM, tv program, website, film, or greeting card, Art Resource acts quickly to get you quality images of famous and lesser known works of art. www.artres.com
Almost needless to say, Getty Images is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its photographers and imagery help customers produce inspiring work which appears every day in the world’s newspapers, magazines, ad campaigns, films, tv programs, books and online media. www.gettyimages.com
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March 2018 Paper IMPO_Mar 07 Top Stock BK2/5 4/2/18 2:11 PM Page 40
PAPER + PR IN T | SPRING PAPER PROMOTIONS The number one take away from our 55th annual print reader survey: the passion for print is alive and well. Designers value print for its classic strengths — the promise of the tangible, sensual, physical, real — human connection. And they try to identify and utilize print when and where it makes sense. That print continues to engage and remain relevant is thanks, in part, to a few great specifier paper mills who continue to make papers that perform and provide resources that inspire, educate and inform.
DISRUPTION IS ALSO DISCOVERY Each issue of the Mohawk Maker Quarterly relies on a single word for its creative framework. In issue thirteen, that word is “disruption.” Despite its troublesome ubiquity, disruption’s essence of exploration, discovery and revolution are successfully recaptured in this edition. Since the publication’s debut in 2013, and with each subsequent issue, Mohawk and partner, Hybrid Design, seek to provide thought-provoking inspiration for graphic designers around the world through engaging content and well-considered design on paper. mohawkconnects.com
THINK OUTSIDE THE SWATCHBOOK
FOR PROJECTS THAT STICK YUPO Octopus® and YUPOJelly® Synthetic Substrates feature micro-suction technology that allows the cling to be applied to any flat, smooth surface, including glass, PVC and aluminum. PVC-free, non-toxic and child safe, samples of the substrates and more information are available at the website. yupousa.com
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Alchemy is an ancient practice that blends science with spiritual belief, and is best known for its attempt to magically transform lesser-valued metals into precious gold. Today’s idea of alchemy is a broader philosophy of transforming the ordinary into the extraordinary. Neenah embraces this concept of combining and transforming in its newest promotion. The Alchemy of Design, by Willoughby Design, demonstrates the mixing and mingling of paper colors and textures, inspiring designers to think outside of that one swatchbook. The piece blends three diverse brands — ROYAL SUNDANCE®, ASTROBRIGHTS®, and ENVIRONMENT® Papers — in unexpected ways. Contact your Neenah representative or www.neenah.com
March 2018 Paper IMPO_Mar 07 Top Stock BK2/5 4/2/18 2:11 PM Page 41
MYTH BUSTING
WEIGHING THE BENEFITS OF KALLIMA
ADVENTURE . ELEVATED .
Sappi’s “True or False” is an informative guide about coated and uncoated paper myths and facts created in collaboration with Kit Hinrichs. The booklet notes and debunks entertaining urban legends and popular misconceptions and, in the process, it uses extensive comparisons to refute the belief that uncoated printing papers cost less than coated. Patti Groh of Sappi NA states: “A premium smooth uncoated sheet may cost as much as 170% more than a comparable coated sheet such as Sappi’s McCoy . . . When determining what paper to specify, we hope these actual side-by-side print demonstrations provide a useful and realistic guide to picking the right paper for maximum visual and tactile impact.” sappipops.com
FSC®-certified Kallima® C1S, C1S Plus and C2S are the ideal grades for all coated cover printing needs. Produce beautiful, vivid print while saving up to 20% on paper cost and shipping of printed material. Choose between the many grades that you can use for a variety of applications ranging from magazine and book covers, POP displays, marketing collateral, greeting and business cards. The Kallima M Weight Comparison Wheel allows paper buyers and specifiers to compare the weight per thousand sheets of various competitors, and calculate the savings for any project. kallimapaper.com
Verso continues to celebrate innovative U.S. manufacturers who share its passion for being the best at what they do. The second in its series of printed promotions — “Sterling® Premium. ELEVATED” — focuses on Oru Kayak® in San Francisco which, in the spirit of the Sterling® Premium grade, is elevating the expectation of how to make quality kayaks with premium attributes at a reasonable price. The brochure showcases the brighter, whiter shade and exceptional print quality of Sterling® Premium and its finishes through detailed imagery of beautifully crafted kayaks. The promotion is enhanced with a short video featuring the founders of Oru Kayak®, using Layar® technology, a leading augmented reality app. versoco.com
MAKE YOUR MARK ON COUGAR
CELEBRATING IMAGINATION
Behind every brand, there are people to reach, aspirations to inspire, discoveries to be unearthed and achievements to be made. Domtar’s latest Cougar® promotion: Make Your Mark on Cougar® – The Educator. Featuring an extensive selection – including bright white and natural shades, three finishes and weights from 50 lb. text to 160 lb. double thick cover – the expansive offering, superior detail reproduction and distinctive feel of Cougar® will help your brand make a statement like never before. Proudly made in North America, Domtar’s complete lineup of papers also includes Lynx® Opaque Ultra, Husky® and EarthChoice® Colors and HOTS® to help you bring designs to life. www.domtarblueline.com
Starbrite® Opaque Select is a bright white uncoated paper helps you tap into wherever your imagination takes you. Now, the quality and imagination of this paper meets the value of digital in Starbrite Opaque Select Digital. A commercial match to the Starbrite Opaque Select folio offering — 96 brightness, text and cover weights in the most standard digital sizes. Get your Starbrite Opaque Select Digital swatchbook now from your Veritiv Sales Professional. Available exclusively from Veritiv. For more information and to download a specification sheet visit the website. veritivcorp.com/starbrite
IP READIES ACCENT OPAQUE SWATCHBOOK International Paper is a leading global producer of renewable fiber-based packaging, pulp and paper products. Within the North American Papers business, its renowned commercial printing brands include Accent® Opaque, Springhill® Colors & Uncoated Bristols, and Williamsburg Opaque Offset. Accent Opaque continues to invest in its portfolio, expanding text, cover and digital lines to stay relevant as new presses and press enhancements are released. Coming this fall: a powerful new swatchbookbook that will showcase “the combined power of print and technology to make our products relevant today and for future generations.” internationalpaper.com/products/na/papers/ commercial-printing-papers/accent-opaque G D U SA 41
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HIGHEST HONORS 2018 TOP DESIGN SCHOOLS
In the January/February 2018 magazine, which kicked off our 55th year of publishing, GDUSA released its annual Students To Watch roundup. In addition, we’ve compiled a list of our favorite institutions which prepare students to work in professional graphic design, based on a mix of objective and subjective factors, including our own decades long relationships with designers, students, recruiters, educators. The list is alphabetical. The reach is national. The theme is practical. Education is more important than ever as the lines between the studio and the classroom, the office and the academy, the university and society, continue to blur.
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HIGHEST HONORS | 2018 TOP DESIGN SCHOOLS ACADEMY OF ART UNIVERSITY
CALIFORNIA COLLEGE OF THE ARTS (CCA)
Academy of Art University is the largest accredited private art
California College of the Arts (CCA) educates students to shape
and design university in the nation. Founded in 1929, the school
culture and society through the practice and critical study of art,
and San Francisco have grown up together and served as mutual
architecture, design, and writing. Founded in 1907, the college
sources of inspiration and talent. Academy of Art University offers
currently offers 22 undergraduate and 13 graduate programs to
accredited AA, BA, BFA, B. Arch, MA, MFA and M. Arch degree
its nearly 2000 students. Graphic design students at CCA learn
programs in numerous areas of study, as well as continuing art
how to engage the mind and the senses by translating ideas into
education and pre-college programs for high school students.
provocative forms and powerful experiences. They identify problems
Flexible online degree programs are available in most areas of
and find solutions that move people to think, feel, and act.
study, including graphic design. What makes the School of Graphic
www.cca.edu
Design special is its emphasis on portfolio development. From the very first class, students are encouraged to create an exceptional
CALIFORNIA INSTITUTE OF THE ARTS (CAL ARTS)
portfolio that demonstrates skills in traditional drawing and
California Institute of the Arts (CalArts) is a highly regarded private
painting as well as a well-rounded education in typography, print
art college near Los Angeles. The program in Graphic Design offers
and editorial design, branding, information design, web design
both a BFA and MFA degree, with courses in web and interface
and packaging. www.academyart.edu
design; motion graphics; print and publication design; branding, identity, and type design; as well as in design history and edu-
ART CENTER COLLEGE OF DESIGN
cation. The curriculum emphasizes both practical and conceptual
For more than 80 years, Art Center College of Design has remained
skills. Throughout its history, the graphic design program has been
focused on the core educational mission of developing creative
home to prestigious design educators and has produced influen-
leaders and innovators in art and design. The institution is leading
tial graduates, garnering a reputation for boundary-pushing visual
the way with cross-disciplinary programs and studios that prepare
experimentation and academic rigor. Students create a body of
students within and outside their chosen fields. Art Center College
work that is uniquely theirs, preparing them to carve an inde-
has an international reputation for its rigorous, transdisciplinary
pendent path into design practice. calarts.edu
curriculum, faculty of professionals, strong ties to industry and a commitment to socially responsible design. The school has
CARNEGIE MELLON SCHOOL OF DESIGN
roughly 2,000 students, undergraduate and graduate.
Carnegie Mellon’s School of Design is one of the oldest and most
www.artcenter.edu
respected programs, with a rich history in Product Design, Communication Design, Interaction and Service Design. It is one of the
AUBURN UNIVERSITY
only leading programs to offer design degrees at the undergraduate,
The Graphic Design Program at Auburn University prepares
graduate and doctoral levels within a multi-disciplinary, multi-
students to practice visual communication in a competitive global
cultural research university. The School of Design houses approx-
environment. Auburn’s nationally regarded BFA is NASAD accred-
imately 250 students within a historic building on campus in
ited and concentrates on interactive design and mobile design,
Pittsburgh, one of America’s most livable cities. School officials
user experience design, strategic branding, typography, publication
state: “The demand for our graduates is increasing, and each
design, packaging, illustration and image making, and fine arts.
year during Confluence, our career fair, many students receive
Students receive hands-on design instruction in a professional
offers of employment prior to graduation.” design.cmu.edu
studio environment with a strong sense of community among students and faculty. Courses emphasize a systemic approach to
COLLEGE FOR CREATIVE STUDIES
design by incorporating cross-disciplinary collaborations and
Located in the heart of Detroit and integrated into Detroit’s cultural
train students to become versatile designers and art directors.
life, the College for Creative Studies (CCS) educates artists and
The program hosts exhibitions, design symposiums, and guest
designers to be leaders in the creative professions. A private, fully
lectures by industry leaders, and the internship program provides
accredited college, CCS enrolls more than 1,400 students pursu-
real-world experience and opportunities to network. Students build
ing BFA and MFA degrees. The College also offers non-credit courses
a strong portfolio of work as a result of their overall experience and
through its Continuing and Precollege Studies programs and
education. The Program is housed among other prestigious design
opportunities for youth through its Community Arts Partnerships
disciplines within the beautiful traditional campus setting.
programs. Graphic design studies strengthen students’ design and
cadc.auburn.edu/graphicdesign
research skills and develops their ability to use a variety of media in creating engaging communications. The program focuses on design planning/strategy, branding systems, interaction design, motion graphics design, publication design, environmental design, advertising design and experience design. collegeforcreativestudies.edu
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Mar 2018 Schools Impo_feb news play 4/2/18 2:15 PM Page 45
CORNISH COLLEGE OF THE ARTS A global center for high-tech innovation, Seattle is surrounded by
DREXEL UNIVERSITY | ANTOINETTE WESTPHAL COLLEGE OF MEDIA ARTS & DESIGN
the beauty of the Pacific Northwest. Because of this balance,
Drexel University’s Antoinette Westphal College of Media Arts &
Seattle has attracted a robust, globally-involved design commu-
Design offers seventeen undergraduate programs, nine graduate
nity. Cornish College of the Arts and its Department of Design
degree programs, and one PhD program, all of which are predom-
is at its center. The curriculum is centered on the student's inter-
inantly studio based. The College maintains an award-winning
ests in corporate, entrepreneurial, or social design practice. By
faculty of industry practitioners who emphasize the use of the
engaging in individual and collaborative projects, students learn
latest technologies. Westphal College is home to the Mandell
the demands of user experience, the value of understanding
Theater, the Pearlstein Gallery, Drexel’s television (DUTV) and radio
narrative systems and the relationships of type and image. Their
(WKDU 91.7 FM) stations, the Rudman Institute for Entertainment
education in traditional and digital design techniques is founded in
Industry Studies, MAD Dragon Records and Drexel’s Historic
critical and contextual learning. The school partners with com-
Costume Collection. The Graphic Design program prepares stu-
panies like Amazon and Microsoft for “real-world” experiences.
dents to inform, persuade and entertain through the creative use
But they also collaborate with nonprofit social innovators like the
of word and image, offering a balance of traditional and technical
Raikes Foundation and Partners Asia to give students opportuni-
artistic studies. Graphic Design students learn to conceptualize,
ties to deploy their skills for social good. Department Chair Jeff
design and produce visual communication in books, magazines,
Brice dubs the balance of technique, context, corporate and social
posters, ads, packaging, websites, interactive media, information
design the “ecology of practices.” www.cornish.edu
systems, exhibition design, motion and many other forms of media. Students use this work to develop an expansive portfolio, which,
THE COOPER UNION SCHOOL OF ART
along with six-month co-op experiences, prepares them for suc-
The mission of The Cooper Union’s School of Art is to educate
cessful employment after graduation.
artists in the broadest sense, both as creative practitioners engaged
www.drexel.edu/westphal/undergraduate/vscm
with a wide range of disciplines in the visual arts and as enlightened citizens of the world who are prepared to question and
FASHION INSTITUTE OF TECHNOLOGY (FIT)
transform society. The program is structured around an integrated
At FIT, a newly formed Communication Design Pathways Depart-
curriculum that fosters connections between disciplines, as well
ment brings together the Advertising Design BFA, Graphic Design
as between traditional and new media. The Foundation Program
BFA, Packaging Design BFA, and Visual Presentation and Exhibition
consists of a series of prerequisite courses taken during the first
Design BFA with the Communication Design AAS. The Depart-
year. Upon completion, disciplines offered are graphic design,
ment’s mission is coupled with that of the School of Art and Design
drawing, film and video, painting, photography, printmaking and
to educate the next generation of creative, socially-responsible,
sculpture. The graphic design curriculum includes courses on
and globally-relevant professionals able to succeed in the broad
typography, web design, game design, information design, motion
spectrum of art and design fields. The department challenges
graphics and more. The school has a long and proud history, and
students to create new and valuable ideas through innovation,
is located in New York City. www.cooper.edu
collaboration, and experimentation. Within the Department, the Graphic Design BFA is an intensive, professionally oriented.
CRANBROOK SCHOOL OF ART
Courses are taught by working design professionals, industry lead-
Cranbrook Academy of Art is the nation’s leading graduate-only
ers and members of the ADC, TDC, AIGA, and SPD. Study abroad,
program in architecture, design and fine art including, of course,
internship and networking opportunities along with the senior
graphic design. Each year, just 75 students are invited to study
thesis project and a juried design exhibition develop a well-
and live on the landmark Saarinen-designed campus, which
rounded designer with a strong portfolio. fitnyc.edu
features private studios, state-of-the art workshops, a renowned Art Museum, and 300 acres of forests, lakes, and streams, all a
HOWARD UNIVERSITY
short drive from Detroit. The focus at Cranbrook is on studio prac-
Howard University in Washington DC is a leading research univer-
tice in one of ten disciplines: Architecture, 2D and 3D Design,
sity guided by an extraordinary cadre of faculty, students immersed
Ceramics, Fiber, Metalsmithing, Painting, Photography, Print
in cutting-edge scholarship and innovation. The Department of
Media, and Sculpture. The program is anchored by celebrated
Art is committed to graduating socially conscious professional
Artists- and Designers-in-Residence, one for each discipline, all
artists/designers and scholars, presenting a multifaceted program
of whom live and practice on campus alongside our students.
that offers a professional degree program enriched by academic
www.cranbrookart.edu
support from University-wide departments. Emphasis is placed upon instruction from a multicultural perspective and recognition of the dynamic reciprocity of art and life. The Department of Art is an accredited institutional member of NASAD and offers BA,
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HIGHEST HONORS | 2018 TOP DESIGN SCHOOLS BFA and MFA degrees in various disciplines. The Design Program
program is a rigorous, progressive concentration. The 200+
aims to develop a range of knowledge, skills and competencies
students advance technical and creative skills through visual lit-
in visual communication through experiences in 2D, 3D, print, dig-
eracy and technology, coupled with a foundation for career and
ital, motion, and interactive design. www.art.howard.edu
educational achievement. Students graduate with expertise in graphic communications-related industries and an understanding
JEFFERSON
of their work’s relevance in a multicultural and global market
The Graphic Design Communication program at Jefferson
place, most being employed in the print, web, animation and
(Philadelphia University + Thomas Jefferson University) culti-
interactive media industries. arts.kennesaw.edu/visual-arts
vates design strategists with an innovative spirit and superior critical thinking skills applicable to a diversity of human needs.
LSU COLLEGE OF ART & DESIGN
Consistent with Jefferson’s overall mission to provide professional
The LSU College of Art & Design in Baton Rouge is Louisiana’s
training with a rigorous Liberal Arts and Business core, the cur-
foremost school for fine arts, art history, and the design professions,
riculum fosters an appreciation for design as a cultural craft with
with programs highly ranked in national surveys. The school com-
a relevant historical background and a rapidly evolving future
bines the best of both worlds: the resources and faculty of a
that includes multiple disciplines. The program seeks to develop
large liberal arts institution with the personal attention that comes
students who can contribute intelligently and responsibly at a
in a close-knit community. More than 35 full-time faculty members
global level to further the common good. Culminating with a B.S.
and 500 undergraduate and graduate students explore and embrace
degree, the program is conceptually-based on the belief that a
studies in art history, ceramics, digital art, graphic design, painting
designers’ highest value is to be able to generate ideas. The cur-
& drawing, photography, printmaking, and sculpture. The graphic
riculum embraces design thinking and strategic planning, features
design BFA program prepares students to become visual commu-
real-world assignments, and is based on active, hands-on learning
nicators, critical thinkers, and creative problem solvers through
emphasizing traditional design skills and the ability to responds to
a broad range of experiences in typography, print and editorial
complex problems across a variety of media. Student work regularly
design, information design, digital imaging, packaging, environ-
wins recognition from the likes of Adobe, AIGA, Creative Quarterly,
mental design, identity design, and branding.
Graphis, GDUSA, How, SPD, The One Show, and UCDA.
www.design.lsu.edu
wordpress.philau.edu/graphicdesign
MARYLAND INSTITUTE COLLEGE OF ART (MICA) KANSAS CITY ART INSTITUTE (KCAI)
MICA has become a leader in the education of artists and design-
The Kansas City Art Institute, located in Kansas City MO, is a
ers by fostering a community of talented, creative individuals
private, independent four-year college of art and design award-
committed to redefining the boundaries of art and design. The
ing the BFA degree with majors in animation, art history, ceramics,
College’s innovative curriculum, state-of-the-art campus and
fiber, filmmaking, graphic design, illustration, interactive arts,
world-class faculty provide the education, community, experiences
painting, photography, printmaking, sculpture and studio art with
and resources needed to prepare the artists and designers who
an emphasis on creative writing. Founded in 1885, KCAI is Kansas
will lead in the 21st century. Located in Baltimore, MICA offers
City’s oldest arts organization. The Graphic Design Department
a BFA and MFA in Graphic Design, an MA in Social Design, MPS
has a rich and robust history, with a legacy of talented faculty
degrees in Business of Art and Design and UX Design, a dual MBA/
and students who all have a strong commitment to the field of
MA in Design Leadership and a Post-Baccalaureate Certificate in
design. The department goes beyond the traditional division
Graphic Design. www.mica.edu
between web and print design to give students a cross-media skill set that adapts to context, audience and participant input.
MILWAUKEE INSTITUTE OF ART & DESIGN (MIAD)
This rigorous approach to audience research, theory and concep-
MIAD is Wisconsin’s only four-year, private college of visual art and
tual problem-solving helps position graduates as thought leaders,
design, offering BFA degrees in Communication Design, Illustra-
and exposes students to professional practices, concepts and
tion, Industrial Design, Interior Architecture + Design and Studio
skills required to build rewarding careers.
Art (New Studio Practice). Throughout MIAD’s Communication
www.kcai-graphicdesign.com
Design program – closely tied to its award-winning Illustration
KENNESAW STATE UNIVERSITY Kennesaw State University, a public university in Georgia, is a leader in innovative teaching and learning. KSU offers more than 150 undergraduate and graduate degrees to its more than 35,000 students. The School of Art and Design currently serves over 700 majors. It’s award-winning Graphic Communications 46 G D U SA
program — students have the opportunity to intern at leading advertising and design firms, in corporate settings, and more. The college’s enrollment has grown over the past three years, and upon graduation, MIAD alumni fill important positions, sharing their voice in major, multinational corporations, and marketing and communications firms. www.miad.edu
Mar 2018 Schools Impo_feb news play 4/2/18 2:15 PM Page 47
NORTHWESTERN UNIVERSITY SCHOOL OF PROFESSIONAL STUDIES
programs in Communication Design, Data Visualization, Design
The nationally renowned Northwestern University School of
tography. An AAS in Graphic Design goes beyond basic technical
Professional Studies has an extensive offering of online master’s
knowledge to provide a more complete design education for
degrees and certificate programs, and this now includes an online
those wishing to change their careers or build their portfolio. The
Master of Science in Information Design and Strategy (IDS). As
program investigates up-to-the-minute tools and trends of the
digital output increasingly becomes the backbone of most business
trade, including web design, while providing a solid foundation
strategy, there is an acute need for professionals with a better
in traditional practices and concepts.
big-picture understanding of information management, design
www.newschool.edu/parsons
and Technology, Fine Arts, Graphic Design, Illustration and Pho-
and technology. The IDS program teaches students how to translate information and data into meaningful visual forms, narratives
PENNSYLVANIA COLLEGE OF ART & DESIGN (PCAD)
and interfaces. This interdisciplinary program prepares students
PCAD, a fully accredited art college in Lancaster PA, believes
to step into a cross-functional or leadership role by developing a
graphic design provides a means to communicate powerfully and
deep and holistic understanding of today’s sophisticated digital
effectively through images and typography. In the graphic design
media. The program is particularly useful for people in creative
program, students focus on demanding conceptual and technical
fields who want a stronger grounding in business strategy, so that
courses, enhanced by gradual involvement with clients. Benefiting
they can expand their career opportunities and make a larger
from a curriculum informed by PCA&D’s over-arching education
impact on their organizations. The strong theoretical framework
philosophy “Communications as Currency,” students experience
of the program and its focus on fundamental concepts makes the
how the creative process involves collaborating with other design-
degree applicable to many diverse fields and types of organiza-
ers, photographers, digital artists, and illustrators to meet the needs
tions — business, the arts, government, healthcare, and education,
of a client. All faculty are freelance or full-time designers. Selected
to name a few — regardless of changes in technology. The IDS
designs enhance students’ portfolios with professional work
program was developed in consultation with industry leaders; it
before they graduate, and the required senior internship is the
is a part-time and completely online degree.
perfect opportunity to demonstrate skills to potential employers.
sps.northwestern.edu/info/information-design.php
The senior year culminates with the final portfolio and senior exhibition, honing presentation skills. PCA&D’s graphic design
OTIS COLLEGE OF ART AND DESIGN
BFA program is structured to prepare students to work success-
Established in 1918, Otis is the first independent professional
fully in this highly competitive field. pcad.edu
school of art in Los Angeles. The City of Angels is a cultural capital, making it a stimulating place to study art and design. When
PRATT INSTITUTE
students graduate, they join the professional communities of
Founded in 1887, Pratt Institute is a global leader in higher
entertainment, art, design and fashion. Alumni and faculty are
education dedicated to preparing undergraduate and graduate
leaders in these communities and support recent graduates.
students for successful careers in art, design, architecture, infor-
technological proficiency, and innovative outcomes. The goal is
mation, and liberal arts and sciences. Located in a cultural hub,
to develop critical thinking and visual communication tools for
with historic campuses in Brooklyn and Manhattan, Pratt is a living
careers in a changing and competitive workplace. During senior
lab of craft and creativity with an esteemed faculty of accom-
year students explore conceptual, theoretical, and experimental
plished professionals and scholars. The Institute has Bachelor’s
projects through individual proposals. They meet in cross-disci-
and Master’s degree programs in communications design, which
plinary teams led by faculty advisors and guest critics. Graduates
are part of Pratt’s School of Design. The Undergraduate Commu-
value structure, surface and form, but also consider the engage-
nications Design department offers concentrations in illustration,
ments and interactions of design with clients, audiences, and
advertising art direction, and graphic design, and teaches students
the culture at large. www.otis.edu
to craft the strongest and most impactful communications possible by being creative problem solvers and elegant image-makers.
THE NEW SCHOOL’S PARSONS SCHOOL OF DESIGN
Pratt’s Graduate Communications Design department educates
Based in New York but active around the world, The New School's
graphic and package designers, and offers MFA in communications
Parsons School of Design offers undergraduate and graduate pro-
design and MS in package design degree programs. Both programs
grams in the full spectrum of design disciplines. Parsons’ five
provide students with the opportunity to develop and refine their
schools, which encompass 32 rigorous undergraduate, associates
design process, design voice, and creative skills, preparing them
and graduate degree programs, offer options for both focused
for leadership positions in their field. www.pratt.edu
training and interdisciplinary study. The School of Art, Media, and Technology embodies the frisson between art and design, with
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HIGHEST HONORS | 2018 TOP DESIGN SCHOOLS
PRATTMWP
RUTGERS UNIVERSITY – CAMDEN
PrattMWP students spend their years immersed in, not one, but
The intensive BA degree program in Graphic Design at Rutgers-
two strikingly different environments with lively art cultures.
Camden is heavily rooted in a Liberal arts context – reading,
Students who select this route complete the first two years of
writing and critical thinking. The program focuses on interdiscipli-
their program on the Utica campus in upstate New York, and are
nary thinking and research through personalized interaction with
then guaranteed a seamless relocation to Pratt’s main Brooklyn
faculty who are active researchers and practitioners. The program
campus at the beginning of their junior year. The PrattMWP
fosters and challenges technical and conceptual proficiency while
campus allows students to achieve the prestige and benefits of
developing an awareness of one’s individual perspective and
a Pratt art education at a location that develops their confidence,
process through a constantly evolving and experimental curricu-
individual voice and insights. PrattMWP shares its campus with
lum. The goal is for students to become aware of their own creative
the Munson-Williams-Proctor Arts Institute, which offers collec-
methods and perspectives in order to extended them beyond the
tions, exhibits, classes and events that attract artists and art
boundaries of traditional graphic design roles. The Rutgers-Camden
enthusiasts worldwide. Majors are offered in Fine Arts, Commu-
campus resides on the Delaware River across from Philadelphia.
nications Design, Art Education, and Photography. It is the perfect
Many graduates have established successful careers in print design,
choice for students who prefer to transition to the big city with
advertising, interactive and web design and product design —
advanced skills and a tight group of friends. Communications
working in traditional graphic design studios to design think
Design students have recently been recognized by GDUSA, PRINT,
tanks. In addition, our student works have been awarded and
Creative Quarterly, Society of Children’s Book Writers and Illustra-
recognized by organizations including AIGA, Graphis, GDUSA,
tors, United States Mint, and the British Journal of Aesthetics.
UCDA, CMYK, DSVC, and Applied Arts.
www.mwpai.edu
finearts.camden.rutgers.edu/art-program
RHODE ISLAND SCHOOL OF DESIGN (RISD)
SAGE COLLEGE
Rich, multifaceted and encompassing a broad range of media,
The Graphic + Media Design program at The Sage College of
Graphic Design at RISD respects the foundations of formal,
Albany is a nationally recognized, NASAD accredited BFA degree
aesthetic and analytical knowledge and skills while exploring the
that combines traditional graphic design with media-rich tech-
ever-changing context and function of visual communication. In
nology. Our standards are high, and our curriculum is challenging.
the studio students learn the fundamental value of typography,
We pride ourselves on small classes and distinguished faculty who
imagery, grids, systems and more in the course of creating every-
know their students well. Sage students broaden their artistic vision
thing from traditional books, posters, logos and websites to apps,
through intensive studio work, research, internships, service
interactive texts and other digital media. Graphic Design graduates
learning, and interdisciplinary projects, and they are equally pro-
leave RISD prepared to work in almost any field imaginable —
ficient in print, interaction design, video, and digital imaging. They
from education to film, television, publishing, retail and more.
graduate with the confidence to influence their world with their
Alumni follow a wide range of individual paths, including running
creative vision, critical thinking abilities, and problem solving
their own design studios, working for large corporations, special-
expertise. art.sage.edu
izing in web and interactive media, and creating everything from package design to title sequences for film and television.
SAVANNAH COLLEGE OF ART AND DESIGN (SCAD)
risd.edu
The Savannah College of Art and Design is a private, nonprofit, accredited university offering more than 100 academic degree
RINGLING COLLEGE OF ART AND DESIGN
programs in more than 40 majors across its locations in Atlanta
For 85 years, Ringling College of Art and Design has cultivated
and Savannah, Georgia; Hong Kong; Lacoste, France; and online
the creative spirit in students from around the globe. The private,
via SCAD eLearning. SCAD enrolls nearly 14,000 undergraduate
not-for-profit fully accredited college offers the Bachelor of Fine
and graduate students from more than 100 countries. Career
Arts degree in eleven disciplines and the Bachelor of Arts in two.
preparation is woven into every fiber of the university, resulting
The College’s rigorous curriculum employs the studio model of
in a superior alumni employment rate. In a study of Spring 2016
teaching and immediately engages students through a compre-
SCAD graduates, 98 percent were employed, pursuing further
hensive, first-year program that is both specific to the major of
education or both within 10 months of graduation. At SCAD,
study and focused on the liberal arts. The Ringling College teach-
graphic design students gain the agility and interdisciplinary per-
ing model ultimately shapes students into highly employable and
spective needed to make contextually appropriate design decisions
globally aware artists and designers. www.ringling.edu
in an ever-shifting global landscape. The university’s graphic design curriculum is rooted in creative processes, problem-solving
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methodologies and visualization concepts designed to connect
artistic communities in the world. SVA's BFA Design program
brands to their users. Students learn to build visual systems across
focuses on teaching visual communication problem solving, ex-
print and multimedia platforms through a variety of approaches —
tending students' practices beyond conventional graphic design
augmented reality, branded spaces, interactivity, environmental
with coursework in 3D design, interactive design and motion
and wayfinding systems, typeface design and more. At all levels
graphics. The College's MFA Design program, founded in 1998,
of study, coursework parallels the latest evolutions of professional
aims to provide students with the tools, inspiration and experience
practice and entrepreneurship, and emphasis is placed on orig-
that prepares them for careers in which they succeed as indi-
inality, sustainable processes, contextual relevance and economic
vidual and collaborative authors and entrepreneurs. www.sva.edu
feasibility. www.scad.edu
SESSIONS COLLEGE FOR PROFESSIONAL DESIGN SCHOOL OF ADVERTISING ART (SAA)
Founded in 1997, Sessions College for Professional Design is a
SAA is a nationally recognized graphic design college based in
fully online school of visual arts offering degree and certificate
Kettering OH. At SAA, students explore their uniqueness and train
programs. Associate degree majors include Graphic Design, Web
to become hybrid designers able to apply the principles of design
Design, Digital Media, Illustration, Advertising Design, and Digital
and creativity to both print and web projects. The two-year program
Photography. The mission is to prepare art and design profes-
offers individualized attention from faculty experienced in the
sionals for successful careers by providing the highest quality of
design industry who can adjust the curriculum to stay current with
online arts education; students gain a thorough training in the
market trends and technology advancements. Courses focus on
technical, creative, and critical thinking skills required for a fast-
creativity, typography, graphic design, photography, web and app
changing industry. In the Graphic Design Associate degree program,
design, illustration, video and motion design, marketing, and
first year students gain proficiency in the traditional elements of
presentation skills. SAA has a consistently high job placement rate
art and design. Software and coding classes build skills in con-
and a strong reputation among employers for educating designers
temporary design tools and technologies for digital imaging, illus-
who are creative and prepared for the demands of the advertising
tration, layout, and web publishing. Second year classes explore
industry. Each student completes an internship in their second year
a range of media including layout projects, print production,
and develops an amazing portfolio. Late news: SAA has announced
packaging, and branding and marketing concepts.
that in July it will formally change its name to The Modern College
www.sessions.edu
of Design to reflect its broader mission and offerings. www.saa.edu
SHILLINGTON SCHOOL OF THE ART INSTITUTE OF CHICAGO (SAIC)
Shillington's innovative approach to design education is premised
A leader in educating artists, designers, and scholars since 1866,
on the belief that students can achieve amazing results in a seri-
SAIC offers nationally accredited undergraduate, graduate, and
ously short amount of time — no experience required. In only 3
post-baccalaureate programs to students from around the globe.
months full-time or 9 months part-time, students graduate with
An historically significant accredited independent school of art and
the technical and conceptual skills they need, completely prepared
design, located in one of the greatest American cities, its acco-
for the expectations of the design industry. Shillington graduates
lades are many, including recognition by Columbia University’s
are technical and practical problem-solvers, ready for today and
National Arts Journalism survey, as “the most influential art college
tomorrow’s real-world challenges. At Shillington “we move fast and
in the United States.” SAIC has an educational philosophy built
mentor students to work like professional designers, following
upon an interdisciplinary approach to art and design, giving stu-
clear processes and meeting tight deadlines. Friendly and experi-
dents opportunities to develop their creative and critical abilities,
enced teachers mix design theory and practice together so students
while working with renowned faculty who include many of the
are trained to think like designers from day one. Our mission
leading practitioners in their fields. www.saic.edu
hasn’t changed in 20 years, and delivers results year after year. Graduates get hired at top design studios, work for major brands
SCHOOL OF VISUAL ARTS (SVA)
and start their own businesses. Thousands of students have kick-
School of Visual Arts has been a leader in the education of artists,
started their creative careers at Shillington.”
designers and creative professionals for more than six decades.
shillingtoneducation.com
With a faculty of distinguished working professionals, dynamic curriculum and an emphasis on critical thinking, SVA is a catalyst for innovation and social responsibility. Comprised of more than 6,000 students at its Manhattan campus and 35,000 alumni in 100 countries, SVA also represents one of the most influential
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HIGHEST HONORS | 2018 TOP DESIGN SCHOOLS SYRACUSE UNIVERSITY | SI NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS
THE UNIVERSITY OF CINCINNATI | COLLEGE OF DESIGN, ARCHITECTURE, ART, AND PLANNING (DAAP)
The Multimedia, Photography & Design department at the S.I.
As part of the DAAP, the Myron E. Ullman School of Design Com-
Newhouse School of Public Communications at Syracuse Univer-
munications Design Program empowers students with a core of
sity embraces emerging and traditional forms of visual storytelling.
knowledge that provides a solid educational base. The core of the
Its design program emphasizes strategy, problem solving and
curriculum is a series of sequential design studios and a world-
human-centered design to create smart, compelling, innovative
class professional practice (co-op) program helping students
solutions in print and pixels, including motion, UI/UX, augmented
develop critical and visual thinking along with essential design
reality, virtual reality, brand identity, product packaging, typography
processes. Students also have opportunities to further develop in
and publication design. MPD values cross-media partnerships,
specific areas of interest (including graphic design, interaction
workshops and collaboration. MPD encourages its students to let
design and motion design). DAAP students are prepared to be
their passions drive their focus and academic path, and it is
skilled professionals who can apply work in local and global mar-
proud to support and foster the individuality of its students and
kets while respecting the diversity of the human community. The
their unique voices and vision. Graduates of the design program
School of Design is innovative in teaching and in transforming
have gone on to work at places such as IDEO, National Geographic
the design disciplines by infusing learning with the newest design
Magazine, Google, Adobe, IBM, Washington Post, Sports Illustrated,
thinking methods and technologies. Through inspired interdisci-
Trip Advisor, and their own start up businesses.
plinary projects and solid corporate partnerships, the school is
newhousempd.syr.edu
devoted to furthering its role as a leading design institution. daap.uc.edu
TEXAS STATE UNIVERSITY The Texas State University Communication Design Program is one
UNIVERSITY OF THE ARTS (UARTS)
of the largest public programs in the country and one of the best
Founded in 1876, UArts is one of the nation’s only universities
in the Southwest. The goal is to create a stimulating learning
dedicated solely to educating students in the visual and perform-
environment where students can pursue their specific interests
ing arts, design and writing. It is a leader in educating creative
within four areas of professional study: graphic design, art direc-
individuals through an innovative and flexible, yet rigorous and
tion, interactive media, and illustration. In addition to course work,
well-rounded curriculum. With more than 1,800 enrolled in
students are encouraged to participate in design competitions,
undergraduate and graduate programs on its campus in the heart
serve as interns to a professional practice, join student organi-
of Philadelphia’s Avenue of the Arts, students collaborate across
zations, and attend visiting professional lectures and exhibitions.
disciplines and benefit from being in such a vibrant city. Graphic
Students have been published and honored in CMYK, Graphis
Design at UArts is on the leading edge, delving into new technolo-
and GDUSA. They have also received recognition by The One
gies, as well as re-inventing how handmade images and messages
Show, AAF, National DSVC Student Show, Creative Summit, Art
uniquely speak to the electronically engaged world. The program
Director's Club of Houston, Austin Addy Awards, and San Antonio
emphasizes unique invention, and its students explore both new
Addy Awards. www.finearts.txstate.edu/Art
technologies and old-world craft. www.uarts.edu
TYLER SCHOOL OF ART
UCLA DESIGN MEDIA ARTS
Tyler School of Art was founded in Elkins Park PA but is now
The UCLA Department of Design Media Arts (DMA) offers a com-
located in a new facility on Temple University's main campus
prehensive, multidisciplinary approach to media creation that
in downtown Philadelphia. The School hosts comprehensive
fosters individual exploration and innovative thinking. Within the
arts and design programs including architecture and graphic
context of the department, design is a process and way of think-
design, painting and drawing, printmaking, sculpture, ceram-
ing, and media arts foreground experimental media creation. The
ics, glass and photography. Tyler's programs, particularly at the
results emerge in and on books, galleries, game consoles, instal-
graduate level, are highly selective, earning it a reputation for
lations, films, magazines, performances, public spaces, televisions,
helping shape many notable artists and designers. The school
and websites. They “strive to create socially and culturally relevant
hosts a wide array of art-related events such as visiting artist
objects, experiences, and spaces.” dma.ucla.edu
lectures, open studio nights, the all art school mixer, free bus trips to museums, and the annual Art Market at Tyler.
USC ROSKI SCHOOL OF ART AND DESIGN
temple.tyler.edu
USC Roski’s MFA in Design is a studio-based program located in the cultural capital of Los Angeles. The select cohort enrolled each year is offered a unique experience focusing on wide-ranging experimental design, social practice, teaching methodologies, as
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well as cross-disciplinary opportunities at one of the world’s leading
ture, Virginia Tech strives to accomplish the charge of its motto
research universities. The instructional model is focused on crit-
Ut Prosim (That I May Serve). The Visual Communication Design
ical dialogue through regular studio visits with renowned faculty,
program prepares students for a career in graphic design by focus-
professional artists and designers, and scholars. Students may
ing on conceptual thinking, semiotics and problem-solving tactics.
also take Critical Studies courses emphasizing histories in art
The program demands individual creativity, teamwork skills and
and design, visual arts and communication theories, and global
adaptability while preparing students to enter the job market with
art and design practices. At least one “design study tour” course
practical experience and a full, professionally viewed portfolio.
is required that includes travel and research to a city in the US,
Graduates are working in app design, editorial design, product and
Asia, or Europe. The USC Roski School of Art and Design has
packaging design, web and interaction design, advertising and
long specialized in identifying critical disciplinary intersections
other related fields. www.sova.vt.edu
that lead to new thinking, imagination, and invention. roski.usc.edu
WOODBURY UNIVERSITY Founded in 1884, Woodbury University is a private non-profit
VERMONT COLLEGE OF FINE ARTS (VCFA)
institution. The BFA in Graphic Design is a professional degree
The MFA in Graphic Design at Vermont College of Fine Arts is
that is included in the University’s accreditation by NASAD.
a trailblazing low-residency program built around students’ par-
Woodbury students consistently win awards, landing more than
ticular interests, values, and goals. Students join the faculty in
50 since 2009. Students have achieved recognition in commu-
continuously rethinking graphic design by considering the role of
nication design, entertainment design, web, advertising, packag-
design in the larger culture, the relationships between designers
ing, photography, logo design and environmental graphics. They
and their work, and the nature of education in design. Both the
learn the art of visual communication through the study of design,
two-year and three-year track offerings combine two on-campus
aesthetics, and media. In the senior year, they can focus their
residencies per year, with six-month semesters of faculty mentor-
creative energy by customizing their studies in entertainment,
ship and independent study. Students, faculty, and guest designers
motion, advertising, publication, or environmental graphics.
take part in a weeklong residency on the historic campus in
Woodbury’s Los Angeles location, in the heart of the media capital,
Montpelier VT to begin each semester. They then return home
offers numerous internship opportunities at companies including
and work from an individually crafted study plan with a faculty
Disney Imagineering, Universal Studios, The WB Television
advisor for the remainder of each semester. Graduates emerge
Network, MTV Networks, Twentieth Century Fox, Warner Bros,
with new research methods, critical expertise, and a body of design
Mattel, and The Getty.
work that is personal and relevant to the next stage in their design
woodbury.edu, mcd.woodbury.edu
careers and creative lives. vcfa.edu/graphic-design
YALE UNIVERSITY SCHOOL OF ART VIRGINIA COMMONWEALTH UNIVERSITY
This highly selective MFA program accepts up to ten students each
The VCU Advertising program is centered on professional prac-
year, and up to seven students for a preliminary year program.
tice, studio intensive coursework and experimental collaboration
The degree program focuses on the development of a cohesive,
in education. We’re part of the Robertson School of Media and
investigative body of work, also known as the student’s thesis. It
Culture located on VCU’s urban campus in downtown Richmond,
is is conceived as a loose framework within which each student’s
Virginia. Our coursework focuses on smart thinking and rigorous
visual method is deployed across many diverse projects during
practice in creative and strategic advertising. In our creative
his or her two-year course of study. While every thesis project is
courses, students learn how to create and execute big ideas through
unique, there are several common features: a focus on method-
the crafts of art direction, copywriting, design and storytelling.
ology, the application of a visual method to studio work, and the
These classes emphasize the attributes and transferable skills
organization of the work in a thoughtfully argued written document
necessary to succeed in advertising and media communications.
and catalogue raisonné, also known as the “Thesis Book.” Students
robertson.vcu.edu
applying to the preliminary-year program typically have relevant experience in a field of study outside design and demonstrate
VIRGINIA TECH
evidence of visual acuity. art.yale.edu/GraphicDesign
Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing students to be leaders and problem-solvers. As a leading research institution, Virginia Tech offers about 280 undergraduate and graduate degree programs to more than 34,000 students. Through experiential learning, future-focused research, and an inclusive, spirited cul-
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| 2018 |
AMERICAN PACKAGE DESIGN AWARDS PACKAGING, POP + THE RETAIL EXPERIENCE SPONSORED BY NEENAH PACKAGING
Makers, sellers and marketers are challenged as never before to convey the message, promote the brand, close the deal. Think fragmented audiences, information overload, media clutter, global competition, economic dislocation, changing practices and preferences. Package design and related disciplines are increasingly the difference makers in advancing the brand and influencing the purchasing decision. The outstanding work showcased here — from 200 elite design firms, design departments and production companies — is testimony to this phenomenon. Our annual competition celebrates attractive graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth.
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AMERICAN PACKAGE DESIGN AWARDS | FIRMS REPRESENTED 3M Design
64, 112
Design on Edge
86
Afsoon Razavi Design
68
Design Partners
87
All of Her Design Studio
78
Design With Heart
139
Ampersand Agency
68
Design Womb
87
AMPRO BRAND CHARTER SRL
78, 140
DISC
109, 131
Andon Guenther Design, LLC
64
Dorel Juvenile - Graphic Ideation Group
119
Artmil
78
doTERRA
128
Aruliden
58
Drexel University, Westphal College of Media
Asurion
137, 140
Arts & Design, Graphic Design Program
145
Auburn University
142, 143, 144
Elements, LLC
87
Babilon Arts, Inc.
65
Ellen Bruss Design
72, 128
Bailey Brand Consulting
68
Elmwood
132
Bass Pro Shops
115, 122
Elu Creative
119
Beam Suntory
68
Enlisted Design
124
Benitez Design LLC
65
Equity Creative
88
Berlin Packaging
58, 69, 112
Erik Borreson Design
72
BexBrands
79
FAI Design Group
88
Bionaturae
79
Fifth Letter, Inc.
115
BlkMrkt Cr8tiv Labs
69
Find Your Anchor
65
Bodnar Design
69
Fizz
112, 113
Bonavita Design LLC
140
Flood Creative
88, 119
BOXWOOD
69
FORMA Structural Packaging
128
Brandimage
79, 80
Funky Buddha Brewery
72
Brian Schultz Design
80, 122, 123
Gary Wong Designs
60
Bridgemark
80
Gauger + Associates
139
BRIGADE
81
Green Bay Packaging – Midland Division
138
Bulldog Drummond
123
GTB - The Park
127
Bulletproof
70
Haberman
66
Cactus
70
Harpoon Brewery
73
Carol Sullivan Design
81, 137
Haugaard Creative
89
CBA North America
81
Hinterland
89
CBX
82, 132
HLP Klearfold
60
Chase Design Group
70, 82, 85, 123
Hornall Anderson
66, 90, 120
CIULLA ASSOC
59, 71, 119
Hudson Valley Graphic Design, LLC
90
Clementine Creative Agency
128
Hughes BrandMix
90, 124
COE Design
85
Hybrid3 a design studio
73
Coho Creative
71, 85, 134
Icon Branding & Design
91
Colangelo
59, 71
ICONICITY WORKS LLC
91
Conair Creative Services
59
id8 Agency
120
Creative Mellen
85
Imagers
132, 141
Crème de Mint
60
Inland Packaging
73
Cuticone Design
60
Integrated Printing & Graphics
141
Cyber Graphics
86
Interbrand
61, 73
DDW SF
72, 112, 132
Invok Brands
66, 91
Decographic
127
Jane Lee Design
137
Dell, Experience Design Group
109
Jess Glebe Design + C.R. Copywriting
91
DePersico Creative
86
Jeunesse Global
61
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John Paul Mitchell Systems
61
S2 Design Group
67, 99
Kathy Mueller Design
92, 127
Safari Sundays
99, 133
Kennesaw State University, College of the Arts,
Sally Morrow Creative
75, 99
School of Art and Design
Saputo Design
99
Sara Lucas Design
75
145, 146
Kutztown University, Communication Design Department
146
Savannah College of Art
Leland Creative
92
and Design (SCAD)
147, 148, 149
Liska+Associates
62
Sloat Design Group
109, 124
Little Big Brands
113, 120, 124
Sony Interactive Entertainment America
Little Lady Studio
109
(SIEA) Creative Design Group
110, 111
Marine Lane
93
Sotheby's
129
Mark Oliver Inc.
62, 92
Spark
100
Mattel, Inc.
115, 116, 117
Spectrum Brands -
Mattel/Fisher-Price
117
Pet, Home & Garden Division
125
McDill Associates
66, 93
Squires & Company
100
McHale Design
118
Stapley-Hildebrand
63, 100
Meyocks
74, 133
Streetsense
141
Michelle Frank Design
62
Structural Graphics and
Michelle Hai
130
GTB (Hudson Rouge)
Munchkin In-House Brand Design
120, 121
Structural Graphics and
NAJMAN Creative
93
Nationwide Mutual Insurance Company
129
Nancy Frame Design
133
T.Barnes Graphics
76
Organic Valley
93
Texas State University
149
Pacific Cycle
118
TFI Envision, Inc.
114
Pearlfisher
94
Thank God It's Monday |
Pennsylvania College of
130
Design by Craig Valentino
71
Art & Design (PCAD)
146, 147
The Biondo Group
76, 105, 121
PepsiCo Design & Innovation
94, 95, 96
The Caliber Group
65
Peter Hill Design
63, 96
The College of Saint Rose
149
pfw design
97
The Goldstein Group
63
Pig Pen Studios, Inc.
97
ThinkDesign Group
125
Pinnacle
97
Trinity Brand Group
67
PLDG
127
TRYBE Creative
76, 77
Porchlight
113
Ultra Creative
105, 106
PrattMWP, College of Art and Design
147
Vinicius Lima
114
Prime Advertising & Design
113, 118
Viola Design
130
Print Craft
131
Vision Creative Group
67, 77, 126
Proactive Packaging & Display
74, 138
Voicebox Creative, Inc.
106, 107
ProAmpac
97, 137
Wallace Church & Co.
107
Projektor Brand Image
98
Wholesome
108
Protect-A-Bed
129, 133
William Fox Munroe (WFM)
108
Quill Creative LLC
75
Woodbury University
150
Realtor.com
98
Zack Group LLC
67
Retail Voodoo
98
ZOTAC Technology Ltd.
111
Robert Bosch Tool Corporation
114
Rule29
129
S&N Design
141
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IN CELEBRATION OF PACKAGING TO EXCITE, ELEVATE, AND ENGAGE A MESSAGE FROM NEENAH PACKAGING SPONSOR OF GDUSA’S AMERICAN PACKAGE DESIGN AWARDS
Consumers interact with packaging more than any other form of communication design, whether the package sits on a shelf at a brick-and-mortar store or on an ecommerce site. Online, consumers value interactive 360-degree views that allow them to “unwrap” the product for closer views. In store, customers want to see and touch and experience the product at the point of sale. Once purchased, if a customer likes a package and/or finds it useful, they often keep it. Sometimes for years. In cosmetics and fragrances, the primary package coalesces
The allure of spirits packaging plays an outsized role in
functionality and style to present a brand image. Secondary
consumer appeal. Consumers identify strongly with their
packaging protects and, due to its visibility on shelf, be-
favorite spirit brands. Getting them to sample new ones is
comes a vital sales ambassador. The choice of materials
a marketing challenge. Spirits packaging helps define the
— color, texture, finish and design — combined with
quality of the beverages and the kinds of people who enjoy
packaging structure and decoration techniques, integrate
them. Fine spirits have historically conjured up sophisti-
to help tell a brand story that is ultimately at the heart of
cated images of great food, great times, elegance, and style.
customer engagement.
The most successful brand stories often integrate design
NORTHERN VINEYARDS WINERY CELEBRATED ITS 40TH ANNIVERSARY BY HITTING THE REFRESH BUTTON ON ITS PACKAGING. ITS NEW THREE-TIERED LABELING APPROACH USED DESIGN AND THE TOUCH OF ESTATE
JOSIE MARAN COSMETICS IS A PIONEER AND LEADER IN
LABEL PAPERS TO TARGET THE RIGHT CUSTOMERS AT
THE HIGH-END BEAUTY CATEGORY. RECENTLY THE BRAND
THE RIGHT PRICE POINT, WHICH RESULTED IN A DOUBLE-
RE-ESTABLISHED ITS COMMITMENT TO DOING THE RIGHT
DIGIT SALES GROWTH.
THING FOR THE PLANET, WITHOUT COMPROMISING ON LUXURY, BY MOVING ITS PACKAGING TO NEENAH FOLDING BOARD 100 PC.
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NEENAH is honored to once again celebrate the power of packaging, and the creators of the wonderful work showcased in this growing competition. Visit www.neenahpackaging.com for inspiration, information, and to order samples.
and paper choice to speak about heritage, craft technique, and highly individualized customer profiles. A new opportunity in packaging, for businesses of all sizes, is the humble gift card. Last year, consumers purchased an average of 6.5 physical gift cards per person. Studies among recipients suggest they perceive gift cards as more valuable than a traditional gift, perhaps speaking to the preferences of millennials, who are disrupting traditional shopping patterns. Global brands are choosing paper gift cards over plastic and “packaging” those gift cards. Think a
IN COLLABORATION WITH NEENAH PACKAGING, AMAZON
“hangtag” to be affixed to a wine bottle, or even a special
DEVELOPED ITS ‘ADD-ON’ GIFT CARD AND HANG TAG,
branded, bespoke box.
CREATING A WAY FOR GIFT GIVERS TO ELEGANTLY ADD A LITTLE SOMETHING EXTRA TO ANY BOTTLE OF WINE
Today, NEENAH Packaging is wholly focused on helping you
OR A BEAUTIFULLY BOXED SURPRISE.
create unique, premium packaging, gift cards and labels for cosmetics and fragrances, beer, wine and spirits, and all types of consumer products, providing designers and brand managers with endless opportunities for customization. Neenah understands packaging enhances the brand experience, and it must communicate the value and promise of the brand. Luxury brands rely on a diversified mix of marketing materials to position their brand. Websites, mobile devices, and apps are essential but the tactile, tangible nature of paper and packaging creates a unique connection between brand and buyer. Nowhere is this more evident than in premium package design, a high-touch tool that brand marketers utilize to win hearts and minds and inspire enduring brand loyalty.
HARPER MACAW WANTS TO SAVE THE RAINFOREST WITH ITS FINE CHOCOLATE. THE BRAND PURCHASES CACAO BEANS ONLY FROM FARMERS AT THE AVANT-GARDE OF CACAO AGROFORESTRY AND HAS COMMITTED TO ITS OWN SUSTAINABLE PRACTICES SUCH AS USING NEENAH PACKAGING’S FSC CERTIFIED PAPERS.
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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE
Design Firm: Aruliden, New York NY Client: Maybelline Title: Gigi Hadid x Maybelline Art Director: Felix De Voss Designers: Dan Snyder, Jane Lim, Maya Peraza-Baker Illustrator: Maya Peraza-Baker Principal Brand Vision: Rinat Aruh
Design Firm: Aruliden, New York NY Client: MiniLuxe Title: MiniLuxe Pure Polish Art Director: Jake McCabe Designers: Felix De Voss, Dan Snyder Illustrator: Kristie Malivindi Photographer: Eric Call
Design Firm: Aruliden, New York NY Client: Pantene Title: Pantene Summer Edition, Latin America Art Director: Rogerio Lionzo Designer: Jane Lim Illustrator: Rogerio Lionzo
Design Firm: Berlin Packaging, Chicago IL Client: Tyme LLC Title: Tyme Style Hair Care Line
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Design Firm: CIULLA ASSOC, Chicago IL Client: DUDE Inc. Title: DUDE Personal Care Line Executive Creative Director: Sam J. Ciulla Design Director: Scott Hardy
Design Firm: Colangelo, Darien CT Client: Arm & Hammer by Church & Dwight Title: Arm & Hammer Toothpaste Redesign Creative Director: Bri Lints Art Director: Elody Chappuy Account Supervisors: Jessica Sobin, Colleen Miner
Design Firm: Conair Creative Services, Stamford CT Client: Conair Corporation Title: InfinitiPRO by Conair® Line Redesign Art Director: Tricia Brady Designer: Andrew Calipa Photographers: Chris Hobson, Pete Pezzella Retouchers: Erik Schafer, Kati Sohl
Design Firm: Conair Creative Services, Stamford CT Client: Conair Corporation Title: True Glow by Conair Packaging Redesign Art Director: Tricia Brady Designers: Christine Palumbo, Joy Vandermark Photographer: Chris Hobson Retoucher: Kati Sohl
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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE
Design Firm: Crème de Mint, Miami Beach FL Client: 42 Dubonnet Title: 42 Dubonnet Package Design Series Designer: Lauren Casgren-Tindall Photographer: Lauren Casgren-Tindall
Design Firm: Cuticone Design, New York NY Client: CVS Health Title: Blade Men's Line Creative Director: Joe Cuticone Designers: Brian Casscles, Joe Cuticone
Design Firm: Gary Wong Designs, East Brunswick NJ Client: Lubricity Labs Title: Lubricity Labs Bottle Labels Designer: Gary Wong Photographer: David White Photography
Design Firm: HLP Klearfold, New York NY Client: STIKS Cosmetiks Title: LIPSTIKS and STIKS Kit Creative Director: Kristin Moore-Gantz Designer: Kristin Moore-Gantz Founder/CEO: Laura Heilman
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Design Firm: Interbrand, Cincinnati OH Client: Woosh Title: Woosh Beauty Art Director: Jamey Wagner Designers: Kate Perez, Katie Carter, Natalie Sagel Implementation Designer: Jody Bergman Copywriter: Scott Cunningham
Design Firm: Jeunesse Global, Lake Mary FL Client: Jeunesse Global Title: NV BB Perfecting Mist Foundation Creative Director: Jenifer Kresge Designer: Stephani Nardulli
Design Firm: Jeunesse Global, Lake Mary FL Title: Jeunesse Spa Creative Director: Jenifer Kresge Lead Designer: Janessa Barrios
Design Firm: John Paul Mitchell Systems, Los Angeles CA Title: Paul Mitchell 2017 Holiday Collection Illustrator: Jen Walsh Photographer: Jen Walsh
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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE
Design Firm: Liska+Associates, Tampa FL Client: 12 Benefits Title: Super Supplement Art Director: Steve Liska Designer: Ciana Frenze
Design Firm: Mark Oliver Inc., Solvang CA Client: Earth Science Naturals Title: Sarabecca Art Director: Mark Oliver Designer: Mark Oliver Illustrator: Yana Beylinson
Design Firm: Michelle Frank Design, Narragansett RI Client: JAVA Truly Skin Care Title: Double-Shot Body Serum Art Director: Michelle Frank Designer: Michelle Frank Photographer: Trisha Kelley Founder, JAVA Truly: Stephanie Additon
Design Firm: Michelle Frank Design, Narragansett RI Client: JAVA Truly Skin Care Title: Lip Duo: Demitasse & Rose Art Director: Michelle Frank Designer: Michelle Frank Photographer: Trisha Kelley Founder, JAVA Truly: Stephanie Additon
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Design Firm: Peter Hill Design, Minneapolis MN Client: Prime Direct Brands, LLC Title: ENVIE Hair Straightening System Art Director: Megan Junius Designer: Stephanie Manternach
Design Firm: Stapley-Hildebrand, San Francisco CA Client: Unilever Title: Suave Clinical Protection Art Director: Aaron Stapley Designers: Ed Cristman, Seth Coronis
Design Firm: The Goldstein Group, New York NY Client: French Transit Title: Crystal Deodorant Art Director: Brian Hauck Designer: Claudia Arisso Structural Designer: Carson Ahlman Strategic Director: Terri Goldstein
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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + WELLNESS
Design Firm: 3M Design, St. Paul MN Title: 3M Futuro Braces & Supports Art Director: Garin Ipsen Photographer: Steve Smith Photography Marketing Manager: Teresa Frey Program Manager: Maren Oiseth
Design Firm: Andon Guenther Design, LLC, Denver CO Client: Dymatize Enterprises, LLC Title: Dymatize ISO100 Clear RTD Art Director: C. Andon Guenther Designer: C. Andon Guenther Brand Strategist: Rosa Willems Account Management: Ian Macdonald
Design Firm: Andon Guenther Design, LLC, Denver CO Client: Dymatize Enterprises, LLC Title: Dymatize PreW.O. Launch Kit Art Director: C. Andon Guenther Designer: C. Andon Guenther Photographers: Willie Petersen, Andon Guenther Brand Strategist: Rosa Willems Account Management: Ian Macdonald
Design Firm: Andon Guenther Design, LLC, Denver CO Client: Twinlab Consolidated Holdings, Inc. Title: REAAL - Essential Amino Acids - Brand Identity & Packaging Art Director: C. Andon Guenther Designer: C. Andon Guenther Brand Strategist: Rosa Willems Account Management: Ian Macdonald
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Design Firm: Babilon Arts, Inc., San Juan Capistrano CA Client: Wakunaga of America Title: Kyo-Green Powdered Drink Mix Packaging Art Director: Brigette Callahan Designer: Kristina Snell
Design Firm: Benitez Design LLC, San Francisco CA Client: GnuPharma Title: GnuPharma Branding & Packaging Art Director: Chris Benitez Designer: Caroline Wallace
Design Firm: The Caliber Group, Tucson AZ Client: Accelerate Diagnostics Title: Deadliest Enemy Direct Mail Packaging Art Directors: Kerry Stratford, Maria DelVecchio Designers: Rob Waters, Jodie Lerch Book Jacket Design: Hachette Book Group
Design Firm: Find Your Anchor, Chicago IL Title: Find Your Anchor Boxes Art Director: Ali Borowsky Designer: Ali Borowsky Photographer: Ali Borowsky Paper: NEENAH CLASSIC® Linen, Avon Brilliant White, learn more at neenahpackaging.com
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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + WELLNESS
Design Firm: Haberman, Minneapolis MN Client: Maty's Healthy Products Title: Maty's Healthy Products Package Design Design: Haberman Team
Design Firm: Hornall Anderson, Seattle WA Client: Constellation Cannabis Title: Constellation Cannabis Branding and Packaging Art Director: Madison Schneider
Design Firm: Invok Brands, New York NY Client: Church & Dwight Title: XOXO Condoms by Trojan Art Director: Richard Shear Designer: Christine Ferrante
Design Firm: McDill Associates, Soquel CA Client: Gooey Cannabis Title: Gooey Cannabis Packaging Art Director: Melissa McDill Designer: Melissa McDill Illustrator: Melissa McDill
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Design Firm: S2 Design Group, New York NY Client: Pfizer Title: Emergen-C Hydration+ Art Directors: Eileen Strauss, Anne Simon Designer: Wil Rodriguez
Design Firm: Trinity Brand Group, Berkeley CA Client: Quantum Health Title: Transforming a Brand to Meet a Changing Consumer Landscape Art Director: Paul Kagiwada Designer: Michael A. Johnson Illustrator: Michael A. Johnson Director, Strategy & Client Services: Laurie Kreisberg
Design Firm: Vision Creative Group, Morris Plains NJ Client: Nugo Title: Nugo Organic Protein Bars Design: The Creative Team at VCG
Design Firm: Zack Group LLC, Croton-on-Hudson NY Client: Nestle Health Science Title: ProNourish Art Director: Jeff Zack Design: The Zack Group Team
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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR
Design Firm: Afsoon Razavi Design, Napa CA Client: Old Bridge Cellars Title: Frisk Wine Label Redesign Art Director: Afsoon Razavi Designer: Afsoon Razavi Illustrator: Afsoon Razavi Paper: NEENAH ESTATE LABEL® #8 Bright White Vellum, learn more at neenahpackaging.com
Design Firm: Ampersand Agency, Austin TX Client: Celis Brewery Title: Celis Brewery Heritage Series Art Director: Samantha Hinrichs Designers: Luke Woody, Jeff Hopkins Photographer: Jessica Attie Copywriters: Omar Jimenez, Gabe Guerra
Design Firm: Bailey Brand Consulting, Plymouth Meeting PA Client: D.G. Yuengling & Sons, Inc. Title: Yuengling Core Brands Redesign Art Directors: Bailey Brand Consulting, Yuengling In-House Creative Team Photographer: Steven Noble
Design Firm: Beam Suntory, Chicago IL Client: Basil Hayden's Basil Hayden's Title: Dark Rye Launch Packaging Designer: Rachelle Malaney
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Design Firm: Berlin Packaging, Chicago IL Client: Destileria Urbana Title: Santamanía Craft Gin
Design Firm: BlkMrkt Cr8tiv Labs, Houston TX Client: Vino Title: Vino's Wine Label & Packaging Design Art Director: Kyle Johnson Designer: Kyle Johnson Paper: NEENAH ESTATE LABEL® #14 Smooth PC 100 Bright White, learn more at neenahpackaging.com
Design Firm: Bodnar Design, Chicago IL Client: Illinois Sparkling Company (ISC) Title: ISC Extra Brut Sparkling Wine Art Director: Paula Bodnar Schmitt Designer: Paula Bodnar Schmitt Photographer: John Boehm Printer: International Label & Printing Co.
Design Firm: BOXWOOD, Seattle WA Client: Brook & Bull Title: Logo and Package Design Art Director: Joe Chauncey Designers: Joe Chauncey, Ashley Trout Illustrator: Joe Chauncey Paper: NEENAH ROYAL SUNDANCE®, Felt White, learn more at neenahpackaging.com
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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR
Design Firm: Bulletproof, New York NY Client: Alex Clark Spirits Title: Fort Hamilton Art Director: Stephen Dunphy Designer: Tetsuya Marti Illustrator: Valerio Motta Printer: MCC Label
Design Firm: Cactus, Denver CO Client: Odell Brewing Company Title: Easy Street Creative Director: Jim Morrissey Art Director: Sarah Berkheimer Illustrator: Mona Caron Senior Producer: Julie Mimmack
Design Firm: Cactus, Denver CO Client: Odell Brewing Company Title: Sunny Rain Creative Director: Jim Morrissey Art Director: Shruthi Manjula Balakrishna Illustrator: Mona Caron Senior Producer: Julie Mimmack
Design Firm: Chase Design Group, South Pasadena CA Client: Labatt Brewing Co. Title: Tail Spin Gin Smash Creative Director: Margo Chase Art Director: Dave Carlino Designer: Dave Carlino Copywriter: Chase Design Group Production: Shakeh Gyurjyan Printer: Ball
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Design Firm: CIULLA ASSOC, Chicago IL Client: Constellation Brands Title: Tocayo Brewing Company Executive Creative Director: Sam J. Ciulla Design Director: Bob Hullinger
Design Firm: Coho Creative, Cincinnati OH Client: New Holland Brewery Title: New Holland Beer Design Art Director: Mike Skrzelowski Designers: Monica Camobell, Kate Raterman, Blake Logsdon Visualization: Kevin Bova
Design Firm: Colangelo, Darien CT Client: Sourland Mountain Spirits Title: Sourland Mountain Spirits Design Art Director: Robert Wagner
Design Firm: Thank God It's Monday | Design by Craig Valentino, New Windsor NY Client: Mill House Brewing Co. Title: Bridges Sour Pale Ale Series Designer: Craig Valentino
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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR
Design Firm: DDW SF, Sausalito CA Client: Blue Point Brewing Title: Oyster Series Art Directors: Sebastian Fraye, Ross Patrick Designer: Sebastian Fraye Illustrator: Sebastian Fraye
Design Firm: Ellen Bruss Design, Denver CO Client: Broken Arrow Spirits Title: Branch & Barrel Whiskey Creative Director: Ellen Bruss Art Director: Ken Garcia Designer: Ken Garcia
Design Firm: Erik Borreson Design, Stevens Point WI Client: Doc Monocle’s Title: Doc Monocle’s Family Labels Art Director: Erik Borreson Illustrator: Erik Borreson Paper: NEENAH ESTATE LABEL® #1 Smooth Ultra White, learn more at neenahpackaging.com
Design Firm: Funky Buddha Brewery, Oakland Park FL Title: Funky Buddha Six Pack Series Art Director: John Linn Designer: Andres Rios Illustrator: Rubens Scarelli Writers: John Linn, Mitch Wilkison
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Design Firm: Hybrid3 a design studio, Seattle WA Client: Water 1st Wine Label - Horse Heaven Hills Title: Water 1st Fund Raising Wine Packaging Limited Release Art Director: Michael Stearns Designer: Michael Stearns Illustrator: Michael Stearns Paper: NEENAH CLASSIC CREST®, Solar White Label, learn more at neenahpackaging.com
Design Firm: Inland Packaging, La Crosse WI Client: New Belgium Brewing Company Title: Abbey Belgian Style Dubbel Design: New Belgium Brewing Company Paper: NEENAH BELLA® Label Laid Natural, learn more at neenahpackaging.com
Design Firm: Interbrand, Cincinnati OH Client: LVMH Title: Chandon Summer 2017 Art Director: Jamey Wagner Designers: Kate Perez, Emily Schwegman Implementation Designer: Chuck McKee
Design Firm: Harpoon Brewery, Boston MA Title: 100 Barrel Series - 2017 Art Directors: Adam Bailey, James Holzman Designers: Adam Bailey, James Holzman Illustrators: Adam Bailey, James Holzman Copywriter: Liz Melby Paper: NEENAH CLASSIC® Laid, Classic Natural White, learn more at neenahpackaging.com
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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR
Design Firm: Meyocks, West Des Moines IA Client: Copper Cross Spirits Title: Copper Cross Hybrid Whiskey Art Director: Kari Moyer Designer: Rawley King Illustrator: Rawley King Photographer: Dean Tanner
Design Firm: Meyocks, West Des Moines IA Client: Flying Dutchman Title: Craft Spirits Art Directors: Kari Moyer, Trenton Burd
Design Firm: Proactive Packaging & Display, Los Angeles CA Client: Oak Paper Products Title: Oak Paper Wine Holiday Client Gift Art Director: Ron Valtierra Designer: Ron Valtierra Illustrator: Ron Valtierra Photographer: Vincent Valtierra Proactive Sales: JoAnn Steinegeweg
Design Firm: Proactive Packaging & Display, Los Angeles CA Client: Virginia Black, LLC Title: Virginia Black Decadent American Whiskey Art Director: Randy Cooperstone Designer: Randy Cooperstone Illustrator: Mark Cohen Proactive Sales: JoAnn Steinegeweg
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Design Firm: Quill Creative LLC, Oshkosh WI Client: Pigeon River Brewing Title: Craft Beer Packaging Series Creative Director: Joshua Tyner Art Director: Arden Helm Designer: Alice Malloy Illustrator: Arden Helm
Design Firm: Quill Creative LLC, Oshkosh WI Client: Fifth Ward Brewing Title: Artisan Craft Beer Packaging Series Creative Director: Joshua Tyner Art Director: Ryan Albers Designer: Seth Pahmeier Illustrator: Seth Pahmeier
Design Firm: Sally Morrow Creative, Portland OR Client: The Walter Collective Title: The Walter Collective Vodka and Gin Art Director: Sally Morrow Designer: Sally Morrow Photo Retouching: Pushdot Studio Copywriter: Tom Lux Paper: NEENAH ESTATE LABEL® #8 Bright White Vellum, learn more at neenahpackaging.com
Design Firm: Sara Lucas Design, Napa CA Client: C.L. Butaud Title: C.L. Butaud Rosé Designer: Sara Lucas Design Photographer: Untapped Media Paper: NEENAH ESTATE LABEL® #3 Felt Natural, learn more at neenahpackaging.com
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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR
Design Firm: T.Barnes Graphics, Oxford MS Client: Rebel Toad Brewing Title: Rebel Toad Beer Labels Art Director: Tyler Barnes Designer: Tyler Barnes Illustrator: Tyler Barnes Original Logo Design: Aaron Ybarra
Design Firm: The Biondo Group, Stamford CT Client: Harvest Hill Title: Darty Wine Cocktail Art Direction: The Biondo Group
Design Firm: TRYBE Creative, Benicia CA Client: WineShop At Home Title: Adorn Package Design Art Director: Wendy White Designer: Wendy White Photographer: Michael Dare
Design Firm: TRYBE Creative, Benicia CA Client: Blue Ostrich Winery & Vineyard Title: Brüder Package Design Art Director: Wendy White Designer: Wendy White Photographer: Michael Dare Paper: NEENAH CLASSIC CREST®, Smooth Solar White, learn more at neenahpackaging.com
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Design Firm: TRYBE Creative, Benicia CA Client: WineShop At Home Title: Fact Package Design Art Director: Wendy White Designer: Wendy White Photographer: Sonoma Bottle
Design Firm: Vision Creative Group, Morris Plains NJ Client: Laird's Title: Laird's Applejack 86 Design: The Creative Team at VCG
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: All of Her Design Studio, Parma OH Client: Morning Owl Coffee Bar Title: Morning Owl Birdcage Blend Coffee Art Director: Chelsey Kovar Designer: Chelsey Kovar Illustrator: Chelsey Kovar
Design Firm: AMPRO BRAND CHARTER SRL, Bucharest, Romania Client: AgriroFarms S.R.L Title: Delipui Brand Identity Art Director: Irinel Ionescu Designer: Vicentiu Popliceanu Client Service Director: Mihaela Dumitrescu Prepress: Adrian Garganciuc
Design Firm: AMPRO BRAND CHARTER SRL, Bucharest, Romania Client: Romega Industry Title: Alto Brand Identity Art Director: Irinel Ionescu Designer: Vicentiu Popliceanu Photographer: Sorin Iacob Client Service Director: Mihaela Dumitrescu Account Manager: Alexandru Patru Prepress: Adrian Garganciuc
Design Firm: Artmil, Kennewick WA Client: LifeXtend Unlimited/Ron Childs Title: LifeXtend Package Design Art Director: Derek Munson Designer: Dagnie Johnson
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Design Firm: BexBrands, San Diego CA Client: Bonafide Provisions Title: Bonafide Provisions Packaging Designers: Becky Nelson Dahl, Jeremy Dahl, Daniela Anderson Consultant: Heather MacNeil Clients: Reb Brown, Sharon Brown, Alex Rains
Design Firm: Bionaturae, North Stonington CT Title: Bionaturae Pasta Packaging Update Art Director: Gina Block Designer: Gina Block Photographer: Iuri Niccolai
Design Firm: Brandimage, Cincinnati OH Client: 7-Eleven Title: 7-Select Dried Fruit Executive Creative Director: Don Childs Art Director: Scott Smith Designer: Tim Binzer Production Artist: Ree Foltz
Design Firm: Brandimage, Cincinnati OH Client: 7-Eleven Title: 7-Select Organic Juice Executive Creative Director: Don Childs Art Director: Scott Smith Designer: Tim Binzer Production Artist: Ree Foltz
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Brandimage, Cincinnati OH Client: Kraft Heinz Title: O, That's Good! Executive Creative Director: Don Childs Art Director: Patti Bresler Designer: Ben Meyers Production Artist: Ree Foltz
Design Firm: Brandimage, Cincinnati OH Client: 7-Eleven Title: 7-Eleven SLURPEE Executive Creative Director: Don Childs Art Director: Scott Smith Design: Brandimage Production Artist: Ree Foltz
Design Firm: Brian Schultz Design, St Louis MO Client: DUCKCHAR™ Title: DUCKCHAR™ Moulard Duck Breasts Art Director: Brian Schultz Designer: Brian Capstick
Design Firm: Bridgemark, Mississauga ON Client: Mars Title: M&Ms Special Edition for Canada 150 Creative Director: Jeff Boulton
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Design Firm: BRIGADE, Hadley MA Client: Esselon Title: Esselon Coffee Bag Executive Creative Director: Kirsten Modestow Senior Designer: Steve Oparowski Project Manager: Jessica Dawson
Design Firm: Carol Sullivan Design, Lawrenceville NJ Client: Kilwins Chocolates Franchise, Inc. Title: Kilwins Heritage Chocolate Bars Art Director: Ron Brunette Designer: Carol Sullivan Illustrator: Carol Sullivan Photographer: Scott Paquette
Design Firm: CBA North America, San Francisco CA Client: Choux Bakery Title: Choux Pastry Art Directors: Anne Vaschetto, Paul Bennett
Design Firm: CBA North America, San Francisco CA Clients: Nestle and Häagen-Dazs Title: Häagen-Dazs National Redesign Art Directors: Anne Vaschetto, Paul Bennett
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: CBX, New York NY Client: MaraNatha Title: MaraNatha Spreads Art Director: CBX Design: CBX
Design Firm: CBX, New York NY Client: Land O'Lakes Title: Land O'Lakes Butter Art Director: CBX Design: CBX
Design Firm: CBX, New York NY Client: Farmer’s and Cooks Title: Farmer’s and Cooks Craftmeats Art Director: CBX Design: CBX
Design Firm: Chase Design Group, South Pasadena CA Client: C-Fresh, A Division of Campbell's Soup Company Title: Garden Fresh Gourmet Art Director: Paula Hansanugrum Designers: Angel Lee, Wendy Thai, Annie Dodge Photographer: Ryan Beck Copywriter: Chase Design Group Production: Shakeh Gyurjyan, Eric Montanez, Joanna Kawai
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Chase Design Group, South Pasadena CA Client: Mindful Foods Title: Soozy’s Muffins Art Director: Clark Goolsby Designer: Meredith Morten Illustrator: Meredith Morten Copywriter: Chase Design Group
Design Firm: COE Design, San Diego CA Client: Chosen Foods Title: Salad Dressing Family Art Directors: Claudia Albrizzio, Laura Coe Wright Designers: Tracy Castle, Chosen Team Illustrator: Denise Hilton-Campbell
Design Firm: Coho Creative, Cincinnati OH Client: Carando Title: Carando Charcuterie Snacks Art Director: Mike Skrzelowski Designer: Chris Combs
Design Firm: Creative Mellen, Iowa City IA Client: Mission Meats Title: Meat Snacks That Give Back Art Director: Kevin Mellen Designer: Chance Morgan
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Cyber Graphics, Memphis TN Client: Rudolph Foods Title: Southern Recipe Honey Chipotle Pork Cracklins Art Director: John Davis Designer: Cory Coffman Photographer: Ed Emanus
Design Firm: Cyber Graphics, Memphis TN Client: Renwood Mills Title: TendaBake Pancake Mix Art Director: John Davis Designer: Shana Robbins Photographer: Ed Emanus
Design Firm: DePersico Creative, Havertown PA Client: Nature's Crush Title: All-Natural Microwave Popcorn Art Director: DePersico Creative Team Design: DePersico Creative Team
Design Firm: Design on Edge, Reno NV Client: Kynd Cannabis Company Title: Kynd Chocolate Cherries Packaging Art Director: Courtney Meredith Designer: Chris Meredith Illustrator: Tucker Monticelli Photographer: Chris Holloman Writer: Jessica Timmons
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Design Firm: Design Partners, Racine WI Client: Dairy Farmers of America Title: Cache Valley Creamery Cheese Art Director: Barb Hannagan Designer: Jake Parris Illustrator: Cindy Peterson Photographer: Jim Wheeler Food Stylist: Amy Andrews
Design Firm: Design Partners, Racine WI Client: Dairy Farmers of America Title: Keller's Creamery Butter Art Director: Barb Hannagan Designer: Jake Parris
Design Firm: Design Womb, Chicago IL Client: Mt. Comfort Coffee Title: Mt. Comfort Coffee Packaging Art Director: Nicole LaFave Designer: Nicole LaFave Illustrator: Nicole LaFave Photographer: Teri Lyn Fisher
Design Firm: Elements, LLC, Branford CT Client: Swapples® Title: Swapples® Branding & Packaging Art Director: Amy Graver Designer: Kathryn Erb Photographer: Laura Metzler Photography Project Management: PlantBased Solutions
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
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Design Firm: Equity Creative, Kenosha WI Client: Case IH Title: Case IH Virginia Peanuts Designer: Brent Schultz Executive Director: Sarah Pickett Director: Marty Fane
Design Firm: FAI Design Group, Irvington NY Client: Auberron Brands Title: Breza Birch Water Creative Director: Allison Schwartz Art Director: Robert Scully Designers: Robert Scully, Craig Valentino
Design Firm: Flood Creative, Irvington NY Client: Campbell's Title: Pace Taco Complete Creative Director: Stuart Whitworth Designer: Tyana Soto
Design Firm: Flood Creative, Irvington NY Client: The Little Kernel Title: The Little Kernel Flavored Popcorn Line Creative Director: Stuart Whitworth Designer: Melissa Piombo Illustrator: Melissa Piombo Photographer: Aristo Studios
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Design Firm: Haugaard Creative, Chicago IL Client: Quaker Oats Company Title: Instant Oatmeal Best Bowl Finalists Art Director: Jose Parado III Designer: Jose Parado III Photographer: Susan Kinast
Design Firm: Haugaard Creative, Chicago IL Client: Quaker Oats Company Title: Limited Edition Life Gingerbread Spice Art Director: Jose Parado III Designer: Jose Parado III Photographer: Susan Kinast
Design Firm: Haugaard Creative, Chicago IL Client: Tropicana Title: 6 Pack Pure Premium Orange Juice Art Director: Jose Parado III Designer: Chrissy Draper
Design Firm: Hinterland, New York NY Client: BAKED Title: BAKED Mixes/Granola Creative Director: Scott Buschkuhl Art Director: Regina Puno Designers: Jennifer Marchese, Suyoung Yang
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Hornall Anderson, Seattle WA Client: GT's Living Foods Title: GT's Limited Edition Bottles Art Director: Jay Hilburn
Design Firm: Hornall Anderson, Seattle WA Client: Ocean Spray Title: Ocean Spray Wholeberry UK Art Director: Katie Lee
Design Firm: Hudson Valley Graphic Design, LLC, Croton-on-Hudson NY Client: Morano Title: Oliveto Morano Olive Oil Art Director: Janeen Violante
Design Firm: Hughes BrandMix, Norwalk CT Client: Ferrara Candy Company Title: Brach's Candy Canes Art Director: Greg Martin Design: Hughes BrandMix Team
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Design Firm: Icon Branding & Design, East Rochester NY Client: Once Again Nut Butter Title: Amoré Hazelnut Spread Art Director: Steve BonDurant Designer: Steve BonDurant Photographer: Rich Brainerd
Design Firm: ICONICITY WORKS LLC, Seattle WA Client: AnnaSea Foods Group Title: AnnaSea Poke Kits Art Director: Catherine Oller Designer: Catherine Oller Photographer: Christopher Conrad Food Stylist: Patty Wittmann
Design Firm: Invok Brands, New York NY Client: Nestlé USA Title: Häagen Dazs Spirits Art Director: Richard Shear Designer: Devon Rousset Illustrator: Devon Rousset
Design Firm: Jess Glebe Design + C.R. Copywriting, Jenkintown PA Client: ONO Bakery Title: ONO Bites Package Design Art Director: Jess Glebe Designer: Jess Glebe Copywriting and Tagline: C.R. Copywriting
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Kathy Mueller Design, Philadelphia PA Client: Sip-N-Glo Juicery Title: Sip-N-Glo Juice Shots Art Directors: Kathy Mueller, Alyssa Hamilton Designers: Robin Goffman, Alyssa Hamilton
Design Firm: Leland Creative, Beverly Farms MA Client: Lark Foods Title: 2017 Holiday Cookie Packaging Art Director: Brent Leland
Design Firm: Mark Oliver Inc., Solvang CA Client: Bellwether Farms Title: Cow Milk Yogurt Cup & Sleeve Art Director: Mark Oliver Designer: Patty Devlin-Driskel Illustrator: Sudi McCollum Lettering: Iskara Johnson
Design Firm: Mark Oliver Inc., Solvang CA Client: Bellwether Farms Title: Sheep Milk Gelato Art Director: Mark Oliver Designer: Patty Devlin-Driskel Illustrator: Sudi McCollum Lettering: Iskara Johnson
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Design Firm: Marine Lane, New York NY Client: Mr. Pete’s Title: Mr. Pete’s Olive Oil Art Directors, Hannah Hillier, Megan Flood Designer: Hannah Hillier
Design Firm: McDill Associates, Soquel CA Client: Naturipe Farms Title: Naturipe Snack Packs Art Director: Melissa McDill Designer: Jodi Bearden Illustrator: Jodi Bearden
Design Firm: NAJMAN Creative, Greenwich CT Client: Harvest Hill Beverage Company Title: Nutrament Energy Nutrition Drinks Creative Director: Selena Najman
Design Firm: Organic Valley, La Farge WI Title: Grassmilk Kids 100% Grass-fed Yogurt Creative Director: Josh Peters Art Director: Lori Schaefer Designers: Haystack Studios, Mitch Tennison Production Artist: Laura Siitari
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Pearlfisher, New York NY Client: General Mills Title: Oui by Yoplait French Style Yogurt Founding Creative Partner and CEO, London: Jonathan Ford Founding Partner and CEO, Americas: Mike Branson
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: 7Up Lemon Lemon Designers: PepsiCo Design & Innovation, Chandelier Creative
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: LIFEWTR Series 2 Design: PepsiCo Design & Innovation
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: LIFEWTR Series 3 Design: PepsiCo Design & Innovation
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Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Maker Oats Design: PepsiCo Design & Innovation
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Pepsi Zero Sugar Super Bowl LI Halftime Show Commemorative Can Designers: PepsiCo Design & Innovation, Theory House, Matt Stevens
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Pepsi x Spiderman HONG KONG Design: PepsiCo Design & Innovation
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Stacy's Stands with You Limited Edition Bags Designers: PepsiCo Design & Innovation, FLNA
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Pepsi Black x Star Wars Limited Edition Cans CHINA Design: PepsiCo Design & Innovation
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Miller's Batch Designers: PepsiCo Design & Innovation, Chase Design
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Pepsi x 7Up CNY Limited Edition Cans CHINA Design: PepsiCo Design & Innovation
Design Firm: Peter Hill Design, Minneapolis MN Client: KASA Family Foods Title: Velvet Bees Honey Butter Art Director: Megan Junius Designer: Stephanie Manternach
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Design Firm: pfw design, Cape Neddick ME Client: Wiggly Bridge Distillery amd Anthony's Small Batch Roasters Title: Bourbon Barrel-Aged Coffee Art Director: Patience F. Williams Designer: Patience F. Williams
Design Firm: Pig Pen Studios, Inc., Port Washington NY Client: Viki's Foods LLC Title: Viki's Granola Bark Art Director: William Heapps Designer: William Heapps Photographer: Yoshiki Hagihara
Design Firm: Pinnacle, Addison TX Client: Nurture Ranch Title: Customer Appreciation Package Creative Director: Bob Tamura Copywriter: Rodney Mason
Design Firm: ProAmpac, Cincinnati OH Client: PepsiCo Title: Doritos E-Z SnackPak Art Direction: PepsiCo Design: PepsiCo
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Projektor Brand Image, Toronto Client: Belmont Meats Title: Belmont Meats Pure Burger Art Director: John Furneaux Designers: Michelle Barnes, Marina Prates Photographer: Steve Krug Project Manager: Sarah Longwill
Design Firm: Realtor.com, New York NY Title: Move Your Market Cookie Box Interactive Design Director: Teri Joe Director of Marketing: Cheryl Grossman Sales and Marketing Coordinator: Leah Bodziony
Design Firm: Retail Voodoo, Seattle WA Client: Oregon Ice Cream Title: Julie’s Organic Ice Cream Packaging Creative Director: David Lemley Designers: Eric Wyttenbach, Kat Simpson, David Phillips, Jessica Lennard
Design Firm: Retail Voodoo, Seattle WA Client: Teton Waters Ranch Title: Teton Waters Ranch Packaging Creative Director: David Lemley Designers: Eric Wyttenbach, Kat Simpson, David Phillips
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Design Firm: S2 Design Group, New York NY Client: Golden Platter Title: Dino Nuggets Art Director: Anne Simon Designer: Wil Rodriguez
Design Firm: Safari Sundays, New York NY Client: Amagansett Sea Salt Title: Amagansett Sea Salt Brand Redesign Art Director: Adam Walko Designer: Priscila Grassi Chief Strategy Officer: Georgia Levison Senior Account Supervisor: Kate Dell'Aquila
Design Firm: Sally Morrow Creative, Portland OR Client: Small Tea Co. Title: Small Tea Ready to Drink Packaging Art Director: Sally Morrow Designer: Sally Morrow Copywriter: James Carey
Design Firm: Saputo Design, Westlake Village CA Client: BJ's Restaurant & Brewhouse Title: BJ's Brewhouse Root Beer Art Director: Tom Saputo Designer: Andra Gheorghe Illustrator: Georgia Lange
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Spark, Racine WI Client: TH Foods Title: Multi-Seed Crackers Art Director: Gwen Granzow Designers: Jane Marcussen, Zeynep Tangun-Kaplan, Christina Fapso Photographer: Dave Tracy
Design Firm: Squires & Company, Dallas TX Client: Texas Olive Ranch Title: Everyday & Everyday Flavors Creative Director: Michael Beukema Designer: David Broderick Paper: NEENAH CLASSIC® Label, Natural White Smooth, learn more at neenahpackaging.com
Design Firm: Stapley-Hildebrand, San Francisco CA Client: National Raisin Company Title: Champion Dried Fruit Art Director: Aaron Stapley Designer: Sheri Kuniyuki
Design Firm: Stapley-Hildebrand, San Francisco CA Client: Ocean Spray Title: 100% Juice Organic Art Director: Aaron Stapley Designer: Konrad Tse Photographer: Rick Eskite
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Project27_Layout 1 4/2/18 10:48 AM Page 1
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: The Biondo Group, Stamford CT Client: Hain Refrigerated Foods Title: Seriously Indulgent Yogurt Designer: Meg Russell
Design Firm: Ultra Creative, Minneapolis MN Client: General Mills Title: Cascadian Farm Fruit Granola Package Designers: Sarah Howley, Laura Healy Production: Todd Schneider, David Alexander
Design Firm: Ultra Creative, Minneapolis MN Client: Newgroundsfoods Title: East Your Coffee Packaging Designers: Sarah Howley, Laura Healy Senior Production Designer: Paula Van Beckum Production Director: Krystal Myers-Leehy
Design Firm: Ultra Creative, Minneapolis MN Client: J. Kumari Chocolates Title: J. Kumari Package Design Art Director: Jessica Hill Designer: Jessica Hill Senior Production Designer: Julie Clark Production Director: Krystal Myers-Leehy Director of Creative Strategy: Julia Hunter Rancone
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Ultra Creative, Minneapolis MN Client: Ultra Creative Title: Kindnest VP Creative Director: Shane Breault Art Directors: Jared Welle, Jessica Hill Designers: Jared Welle, Sarah Howley, Sutasinee Seitz, William Burns, JoEllen Martinson Davis Photographer: Sarah Howley Creative Project Coordinator: Carolyn Weatherhead Senior Production Designer: Kelley Sandvik
Design Firm: Voicebox Creative, Inc., San Francisco CA Client: PepsiCo Title: O.N.E. Creative Director: Jacques Rossouw Art Director: Sean Baca Designers: Akemi Kaneko, Nicola Broderick Illustrator: Mike Wepplo
Design Firm: Voicebox Creative, Inc., San Francisco CA Client: Clover Sonoma Title: Cream On Top Art Director: Jacques Rossouw Designer: Han McCullough
Design Firm: Voicebox Creative, Inc., San Francisco CA Client: Clover Sonoma Title: Ice Cream Creative Director: Jacques Rossouw Art Director: Chris Kirby Designer: Han McCullough Photographer: Marshall Gordon
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Design Firm: Voicebox Creative, Inc., San Francisco CA Client: Clover Sonoma Title: Organic Milk Creative Director: Jacques Rossouw Art Director: Chris Kirby Designers: Akemi Kaneko, Han McCullough, Abby Whelan Illustrator: John Worthen
Design Firm: Voicebox Creative, Inc., San Francisco CA Client: Bright People Foods Title: Mike's Mighty Good Craft Ramen Creative Director: Jacques Rossouw Art Director: Sean Baca Designer: Han McCullough Photographer: Marshall Gordon
Design Firm: Voicebox Creative, Inc., San Francisco CA Client: PepsiCo Title: IZZE Sparkling Water Creative Director: Jacques Rossouw Art Director: Sean Baca Designer: Chris Kirby
Design Firm: Wallace Church & Co., New York NY Client: Litehouse Inc. Title: Litehouse Core Salad Dressing Redesign Art Directors: John Bruno, Jodi Lubrich, Kathy Weirz Designers: Lindsay Kuhn, Amber Sirk Photographer: Leigh Beisch Manufacturer: Litehouse Inc.
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: William Fox Munroe (WFM), Shillington PA Client: The Hershey Company Title: Scharffen Berger Chocolate & Wine Pairing Kit Art Director: Matthew Kennedy Designers: Kayla Bryer, Stephanie Bennett
Design Firm: Wholesome, Sugar Land TX Title: Wholesome Organic Brittle Thins Art Director: Danielle Duhon Designer: Danielle Duhon Photographer: Fantich Studio
Design Firm: Wholesome, Sugar Land TX Title: Wholesome Organic DelishFish Art Director: Danielle Duhon Designer: Danielle Duhon
Design Firm: Wholesome, Sugar Land TX Title: Wholesome Organic Frosting Art Director: Danielle Duhon Designer: Danielle Duhon Photographer: Fab Food Pix
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AMERICAN PACKAGE DESIGN AWARDS | ELECTRONICS, COMPUTERS + MUSIC
Design Firm: DISC, New York NY Client: MAS Event + Design Title: Google® Home Mini Promotional Box Creative Director: MAS Event + Design
Design Firm: Dell, Experience Design Group, Round Rock TX Client: Dell/Alienware Title: Alienware Packaging Family Design: Experience Design Group
Design Firm: Little Lady Studio, Austin TX Client: Voice of Maasai Title: Story of Voice of Maasai Art Director: Jessey Jansen Designer: Jessey Jansen Photographer: Jessey Jansen Paper: NEENAH CLASSIC CREST®, Avon Briliant White, learn more at neenahpackaging.com
Design Firm: Sloat Design Group, Petaluma CA Client: Jibo Title: Jibo Shipper Art Director: Carrie Dufour
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AMERICAN PACKAGE DESIGN AWARDS | ELECTRONICS, COMPUTERS + MUSIC
Design Firm: Sony Interactive Entertainment America (SIEA) Creative Design Group, San Mateo CA Client: Sony Interactive Entertainment America Title: Bravo Team Aim Controller Bundle Art Directors: SIEA Creative Design, Supermassive Games Design: SIEA Creative Design
Design Firm: Sony Interactive Entertainment America (SIEA) Creative Design Group, San Mateo CA Client: Sony Interactive Entertainment America Title: Farpoint Aim Controller Bundle Art Directors: SIEA Creative Design, Impulse Gear Design: SIEA Creative Design
Design Firm: Sony Interactive Entertainment America (SIEA) Creative Design Group, San Mateo CA Client: Sony Interactive Entertainment America Title: God of War Collector's Edition Art Directors: SIEA Creative Design, Santa Monica Studios Design: SIEA Creative Design
Design Firm: Sony Interactive Entertainment America (SIEA) Creative Design Group, San Mateo CA Client: Sony Interactive Entertainment America Title: Gold Wireless Headset Art Director: SIEA Creative Design Design: SIEA Creative Design
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Design Firm: Sony Interactive Entertainment America (SIEA) Creative Design Group, San Mateo CA Client: Sony Interactive Entertainment America Title: Horizon: Zero Dawn Collector's Edition Art Directors: SIEA Creative Design, Guerrilla Games Design: SIEA Creative Design
Design Firm: Sony Interactive Entertainment America (SIEA) Creative Design Group, San Mateo CA Client: Sony Interactive Entertainment America Title: PS4 Pro Art Director: SIEA Creative Design Design: SIEA Creative Design
Design Firm: ZOTAC Technology Ltd., Los Angeles CA Title: ZOTAC ZBOX Mini PC Packaging Rebrand Creative Director: Eric Chen Designers: Eric Chen, Katie Bostedt Illustrators: Eric Chen, Katie Bostedt Copywriters: Buu Ly, Jowy Wong, Eric Chen Marketing Director: Chinny Chuang
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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL
Design Firm: 3M Design, St. Paul MN Title: 3M Pro-Series Safety Products Art Directors: Katlyn Myrvold, Jason Troutman Designer: Katlyn Myrvold Photographer: Steve Smith Photography Program Manager: Maren Oiseth Project Manager: Carl Hartman
Design Firm: Berlin Packaging, Chicago IL Client: The Honest Co. Title: Honest Company Baby Laundry Detergent
Design Firm: DDW SF, Sausalito CA Client: Meyer Corporation Title: Ayesha Cookware Art Directors: Didem Carrisimo, Ross Patrick Designers: Sebastian Fraye, Didem Carrisimo Photographer: Jon Ragel
Design Firm: Fizz, Cleveland OH Client: Darice Title: Bright & Bold Art Director: Katie Melnick Photographer: Kevin Richards Photostylist: Rachel Varga
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Design Firm: Fizz, Cleveland OH Client: Darice Title: I Spy DIY Art Director: Katie Melnick Photographer: Kevin Richards Photostylist: Rachel Varga
Design Firm: Little Big Brands, White Plains NY Client: Welly Title: Welly Bottle Art Director: John Nunziato Design: LBB Design Team
Design Firm: Porchlight, Atlanta GA Client: Berry Global, Inc. Title: Iron-Hold Trash Bag Packaging Creative Director: Greg Corey Art Director: Lynnette Pope Account Manager: Melissa Wolbert
Design Firm: Prime Advertising & Design, Maple Grove MN Client: SPLASH Products Title: SPLASH Ice Melt Shaker Bags Art Director: Roclyn Bradshaw Designer: Roclyn Bradshaw
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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL
Design Firm: Robert Bosch Tool Corporation, Mount Prospect IL Title: Bosch Router Bit Packaging Art Director: David Cieslik Designer: David Cieslik Illustrator: David Cieslik Photographer: Blackbox Packaging Engineer: Adrian Vagnoni
Design Firm: TFI Envision, Inc., Norwalk CT Client: NAPA Title: Night Vision Automotive Aftermarket Lighting Products Packaging Creative Director: Elizabeth P. Ball Art Director: Mary Ellen Butkus Designers: Keith Ehmke, Mary Ellen Butkus, Clare Zisek Production Artists: Richard Wall, Marie Forjan Copywriter: NAPA
Design Firm: TFI Envision, Inc., Norwalk CT Client: BioLab, Inc. Title: SpaGuard Product Line Packaging Creative Director: Elizabeth P. Ball Art Director: Mary Ellen Butkus Designers: Bryan Mandelbaum, Mary Ellen Butkus Production Artist: Richard Wall
Design Firm: Vinicius Lima, Iowa City IA Client: Monica Correia Design Studio Title: Flui Vase Packaging Designer: Vinicius Lima Photographer: Monica Correia
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AMERICAN PACKAGE DESIGN AWARDS | SPORTS, TOYS + GAMES
Design Firm: Bass Pro Shops, Springfield MO Title: Ascend Hydration Reservoirs Art Director: Sam Olive Designer: Daron Nall Photographer: Nate Sims
Design Firm: Fifth Letter, Inc., Winston-Salem NC Client: Fifth Letter/Honestly Title: Omega Sports Self Promotion Series Art Director: Elliot Strunk Designers: Elliot Strunk, Valecia Hopper Writer: David Horne Finishing: Jan Badger
Design Firm: Mattel, Inc., El Segundo CA Title: Hot Wheels® The Spider Mobile Designer: Samuel Kok Copywriter: David Itzkowitz Engineer: Mike Weinstein Manager: Frank Medrano Director: Gretchen De Castellane Vice President: Chris Down
Design Firm: Mattel, Inc., El Segundo CA Title: Hot Wheels® San Diego ComicCon Batmobile 2017 Designer: Julian Koiles Copywriter: Kevin Callahan Engineer: Kelsey Kiefiuk Manager: Frank Medrano Director: Gretchen De Castellane Vice President: Chris Down
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AMERICAN PACKAGE DESIGN AWARDS | SPORTS, TOYS + GAMES
Design Firm: Mattel, Inc., El Segundo CA Title: Hot Wheels® Camo Trucks Designer: John Colucci Copywriter: Emer Lalor Engineer: Kelsey Kiefiuk Manager: Frank Medrano Director: Gretchen De Castellane Vice President: Chris Down
Design Firm: Mattel, Inc., El Segundo CA Title: Hot Wheels® Looney Tunes Assortment Designers: Chee Im Lim, John Colucci Copywriter: Emer Lalor Engineer: Kelsey Kiefiuk Manager: Frank Medrano Director: Gretchen De Castellane Vice President: Chris Down
Design Firm: Mattel, Inc., El Segundo CA Title: Hot Wheels® Peanuts Assortment Designers: Chee Im Lim, John Colucci Copywriter: Emer Lalor Engineer: Kelsey Kiefiuk Manager: Frank Medrano Director: Gretchen De Castellane Vice President: Chris Down
Design Firm: Mattel, Inc., El Segundo CA Title: Hot Wheels® American Muscle Assortment Designer: John Colucci Copywriter: Emer Lalor Engineer: Kelsey Kiefiuk Manager: Frank Medrano Illustrator: Kris Horton Director: Gretchen De Castellane Vice President: Chris Down
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Design Firm: Mattel, Inc., El Segundo CA Title: Hot Wheels® Ballistik Racer™ Designer: Joey Campos Copywriter: Kevin Callahan Engineer: Jared Thompson Manager: Frank Medrano Director: Gretchen De Castellane Vice President: Chris Down
Design Firm: Mattel, Inc., El Segundo CA Client: Warner Bros. Title: ULTIMATE JUSTICE LEAGUE BATMOBILE Art Director: Matt Alford Designer: Roy Juarez Manager: Ryan Buynak Engineer: Autumn Price Copywriter: Julia Cárdenas
Design Firm: Mattel/Fisher-Price, New York NY Title: Thomas & Friends™ Branding Redesign Designer: Lisa Allard Design Agency: Fraktal Senior Director, Brand Design: Andrew Woolnough Vice President Packaging: Joel Smith
Design Firm: Mattel/Fisher-Price, New York NY Title: Thomas & Friends™ Super Station Designer: Lisa Allard Illustrator: Jesse Genao Copywriter: Paul Castiglia Structural Designer: John Brandinelli Vice President Packaging: Joel Smith
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AMERICAN PACKAGE DESIGN AWARDS | SPORTS, TOYS + GAMES
Design Firm: McHale Design, Signal Hill CA Client: Walmart Title: Adventure Force Branding & Packaging Creative Director: Maureen McHale Art Director: Michael Kishaba Designer: Mike Hass
Design Firm: McHale Design, Signal Hill CA Client: Playmates Toys Title: Voltron Legendary Defender Branding & Packaging Creative Director: Maureen McHale Art Directors: Mike Hass, Wonyoung Suh
Design Firm: Pacific Cycle, Madison WI Client: Mongoose Title: Mongoose Folding Scooter Art Director: Eric Peckham Designer: Eric Peckham Photographer: Eric Peckham
Design Firm: Prime Advertising & Design, Inc., Maple Grove MN Client: Sniper's Edge Hockey Products Title: Sniper's Edge Product Packaging Art Director: Brian Lauer Designer: Brian Lauer Photographer: Austin Peters
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AMERICAN PACKAGE DESIGN AWARDS | BABIES + CHILDREN
Design Firm: CIULLA ASSOC, Chicago IL Client: Tom's of Maine Title: Tom's of Maine, Baby & Toddler Executive Creative Director: Sam J. Ciulla Design Director: Shelley Scheer
Design Firm: Dorel Juvenile - Graphic Ideation Group, Foxboro MA Client: Dorel Juvenile Title: Maxi-Cosi Mico 30 Creative Director: Lynn Dowling Design Lead: Megan Hotchkiss Designers: Scott Horton, Michelle David, Tracy Dwyer, Jo Eaton Photographer: Glenn Giese Structure: Jay Dancer Copywriter: Mike Slaven
Design Firm: Elu Creative, Petaluma CA Client: Tinker & Muse Title: Klee Kids Makeup Kits Art Director: Lexy Rubin Illustrator: Lexy Rubin
Design Firm: Flood Creative, Irvington NY Client: Wellements Title: Wellements Natural and Organic Baby Products Creative Director: Stuart Whitworth Designer: Laurel Gillispie
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AMERICAN PACKAGE DESIGN AWARDS | BABIES + CHILDREN
Design Firm: Hornall Anderson, Seattle WA Client: Nestle Inc. Title: Gerber Lil' Entrees Branding and Packaging Art Director: Jay Hilburn
Design Firm: id8 Agency, Auburn AL Client: The Better Bottle Title: The Better Bottle Package Design Art Director: Kriston Sellier Designer: Leslie Nevels
Design Firm: Little Big Brands, White Plains NY Client: Adeo Title: Inspired Start Art Director: Richard Palmer Design: LBB Design Team
Design Firm: Munchkin In-House Brand Design, Van Nuys CA Client: Munchkin Inc. Title: Munchkin Milkmakers Art Director: Diana Barnes Designers: Diana Barnes, Summer Woodward
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Design Firm: Munchkin In-House Brand Design, Van Nuys CA Client: Munchkin Inc. Title: Munchkin Safety Gates Art Director: Chris Harrelson Designer: Sean Mayo Illustrator: Elena Pokaleva
Design Firm: The Biondo Group, Stamford CT Client: Sprout Organic Foods Title: Sprout Smash Art Director: Gary Labra Designer: Matthew Kronengold
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AMERICAN PACKAGE DESIGN AWARDS | ANIMALS + PETS
Design Firm: Bass Pro Shops, Springfield MO Title: Bass Pro Shops Dog Treats Art Director: Sam Olive Designer: Daron Nall
Design Firm: Brian Schultz Design, St Louis MO Client: Manna Pro® Title: Nutri-Vet® Defense for Dogs™ Art Director: Brian Schultz Designer: Brian Capstick
Design Firm: Brian Schultz Design, St Louis MO Client: Manna Pro® Title: Nutri-Vet® Defense+ for Dogs™ Art Director: Brian Schultz Designer: Brian Capstick
Design Firm: Brian Schultz Design, St Louis MO Client: Manna Pro® Title: Garden Delight™ and Harvest Delight™ Poultry Treats Art Director: Brian Schultz Designer: Brian Capstick
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Design Firm: Brian Schultz Design, St Louis MO Client: Manna Pro® Title: Mini-Pig Treats & Supplements Art Director: Brian Schultz Designer: Brian Capstick
Design Firm: Brian Schultz Design, St Louis MO Client: Manna Pro® Title: Espree® Oral Care Chews Art Director: Brian Schultz Designer: Brian Capstick
Design Firm: Bulldog Drummond, San Diego CA Client: Petco Title: WholeHearted Dog Food Packaging Art Director: Megan Pilla Designers: Brett Jorgensen, Garrett Patz, Katie Schultz Photography: Mike Smith, One Kreate
Design Firm: Chase Design Group, South Pasadena CA Client: Full Moon Title: Full Moon Human Grade Dog Treats Creative Directors: Margo Chase, Paula Hansanugrum Art Director: Nick Leebert Designers: Megan Hansen, Nick Leebert Illustrators: Sara Saedi, Megan Hansen Production: Joanna Kawai
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AMERICAN PACKAGE DESIGN AWARDS | ANIMALS + PETS
Design Firm: Enlisted Design, Oakland CA Client: Merrick Pet Care Title: Castor & Pollux Pristine Pet Food Packaging Art Director: Beau Oyler Designer: Andrea Toth
Design Firm: Hughes BrandMix, Norwalk CT Client: WellPet Title: Wellness Core Tender Bites Art Director: Greg Martin Design: Hughes BrandMix Team
Design Firm: Little Big Brands, White Plains NY Client: Vet Prime TItle: HumanKind Chief Creative Officer: John Nunziato Design Director: Steph Simpson Design: LBB Design Team
Design Firm: Sloat Design Group, Petaluma CA Client: Eggland's Best Title: Eggland's Best Chicken Feed Art Director: Carrie Dufour
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Design Firm: Spectrum Brands - Pet, Home & Garden Division, Earth City MO Client: Spectrum Brands - Pet, Home & Garden Division Title: Perfect Coat® Brand Redesign Assistant Art Director: Lauren Carden Design: Spectrum Brands - Pet, Home & Garden Communications/Creative Services
Design Firm: Spectrum Brands - Pet, Home & Garden Division, Earth City MO Client: Spectrum Brands - Pet, Home & Garden Division Title: Pro•Sense® Plus Art Director: Ken Benedek Design: Spectrum Brands - Pet, Home & Garden Communications/Creative Services
Design Firm: Spectrum Brands - Pet, Home & Garden Division, Earth City MO Client: Spectrum Brands - Pet, Home & Garden Division Title: Tetra® Whisper® IQ Power Filter Design: Spectrum Brands - Pet, Home & Garden Communications/ Creative Services Photographer: Boyd Pearman Photography
Design Firm: ThinkDesign Group, Minneapolis MN Client: Raw Bistro Pet Fare Title: Premium Dehydrated Brand Extension Art Director: Linda Henneman Designer: Caitlin Murzyn
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AMERICAN PACKAGE DESIGN AWARDS | ANIMALS + PETS
Design Firm: Vision Creative Group, Morris Plains NJ Client: Freshpet onboarding@onekingslane.comTitle: Freshpet Stews Design: The Creative Team at VCG
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AMERICAN PACKAGE DESIGN AWARDS | FASHION, APPAREL + ACCESORIES
Design Firm: Decographic, Doral FL Client: Carnival Entertainment Title: Lunch Box Design Art Director: Daniela Defendi Designer: Daniela Defendi Illustrator: Daniela Defendi President: Guillermo Colombi
Design Firm: GTB - The Park, Dearborn MI Client: Ford Warriors in Pink Title: Scarf Packaging SVP, Creative Director: Linda Meek Associate Creative Director: Liz Browning EVP, Global Chief Design Director: Michele Silvestri VP, Executive Design Director: Christine Jones Senior Designer: Stephanie Pease Designer: Jaclyn Caris Senior Production Artist: Carrie Rickman Senior Project Manager: Lisa Bryant
Design Firm: Kathy Mueller Design, Philadelphia PA Client: Sip-N-Glo Juicery Title: Sip-N-Glo Enamel Pins Art Directors: Kathy Mueller, Alyssa Hamilton Designers: Robin Goffman, Alyssa Hamilton
Design Firm: PLDG, Minneapolis MN Title: PLDG Water Bottle Packaging Designers: Bob Upton, John Haines, Heather Laubach Copywriters: Brad Gilmore, Shauna Block
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AMERICAN PACKAGE DESIGN AWARDS | LUXURY PACKAGING
Design Firm: Clementine Creative Agency, Marietta GA Client: One Museum Place Title: One Museum Place Premier Brochure Package Art Director: Merissa NC Davis Designer: Merissa NC Davis Copywriter: Jennifer Nilsson Paper: NEENAH CLASSIC CREST®, Eggshell Epic Black, learn more at neenahpackaging.com
Design Firm: Ellen Bruss Design, Denver CO Client: MCA Denver Title: Beefsteak Invite 2017 Creative Directors: Ellen Bruss, Ken Garcia Designer: Rose Chenoweth
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_ _ Design Firm: do TERRA, Pleasant Grove UT Client: do TERRA Title: Manuka Oil Box Creative Direction and Design: Kurt Gray, Robert Young Paper: NEENAH® Folding Board, learn more at neenahpackaging.com
Design Firm: FORMA Structural Packaging, Scottsdale AZ Client: The Dieline Title: Award Presentation Box Art Director: Evelio Mattos Structural Designer: John Turner Production Artist: Elida Ojeda Paper: NEENAH ENVIRONMENT® Paper, PC 100 White, learn more at neenahpackaging.com
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Design Firm: Protect-A-Bed, Wheeling IL Client: REM-Fit Title: REM-Fit Pillow Collection Packaging Designers: Nana Freduah, Marie Hackert
Design Firm: Rule29, Geneva IL Client: Regency Centers Title: Mellody Farm Promotional Box Art Director: Justin Aherns Designer: Susan Herda
Design Firm: Sotheby's, New York NY Client: Sotheby's Title: Sotheby's Luxury Packaging Rebrand Art Directors: Sandra Burch, Christina Freyss Designer: Christina Freyss
Design Firm: Structural Graphics and Nationwide Mutual Insurance Company, Essex CT Client: Nationwide Mutual Insurance Company Title: Nationwide CareMatters Pie Box Art Director: Scott McAllister (Nationwide) Designers: Isabel Uria (Structural Graphics), Kendall Brieck (Nationwide) Photographer: Marc McShane Paper: NEENAH CLASSIC CREST®, Smooth Solar White, learn more at neenahpackaging.com
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AMERICAN PACKAGE DESIGN AWARDS | LUXURY PACKAGING
Design Firm: Structural Graphics and GTB (Hudson Rouge), Essex CT Client: GTB (Hudson Rouge) Title: Lincoln Navigator Video Mailer Creative Director: Erik Hluchan (Structural Graphics) VP, Senior Art Director: Brad Smith (GTB) VP, Design Director: Ruben Ramen (The Park-GTB) Design, Paper Engineer: Shin Wakabayashi (Structural Graphics) Production Artist: Anna Kaneris (GTB) VP, Senior Print Production Manager: Gail Dippong (GTB) Paper: NEENAH CLASSIC CREST®, Eggshell Epic Black Cover, learn more at neenahpackaging.com
Design Firm: Viola Design, Healdsburg CA Client: Lonohana Estate Chocolates Title: Lonohana Pillow Packaging + Belly Bands Art Director: Deb Viola Designer: Deb Viola Illustrator: Deb Viola Print Producer: Aslan Graphics Paper: NEENAH CLASSIC® Woodgrain, Natural White for Shell and Belly Band, learn more at neenahpackaging.com
Design Firm: Michelle Hai, Jersey City NJ Client: All Consumers - Pocket Tissue Carriers Title: Hanky Art Director: Michelle Hai Designer: Michelle Hai Photographer: Michelle Hai
Design Firm: Michelle Hai, Jersey City NJ Client: All Consumers - Tea Lovers Title: Zaahira Kashmiri Tea Art Director: Michelle Hai Designer: Michelle Hai Photographer: Michelle Hai Paper: NEENAH CLASSIC CREST®, Smooth Epic Black, learn more at neenahpackaging.com
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AMERICAN PACKAGE DESIGN AWARDS | SUSTAINABLE PACKAGING
Design Firm: DISC, New York NY Client: Paramount Pictures Title: An Inconvenient Sequel - Truth To Power Art Director: Vlad Pisarik, Paramount Pictures Structural Design: DISC
Design Firm: Print Craft, New Brighton MN Client: Intelligent Nutrients Title: Intelligent Nutrients Travel Set Packaging Art Director: Tina Neesgooda Designers: Ted Riley, Edward The 5th Photographer: Todd Hafermann Paper: NEENAH ENVIRONMENT® Paper, PC 100 White, learn more at neenahpackaging.com
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AMERICAN PACKAGE DESIGN AWARDS | PRIVATE LABEL PACKAGING
Design Firm: CBX, New York NY Client: Sam’s Club Title: Member’s Mark Private Label Art Director: CBX Design: CBX
Design Firm: DDW SF, Sausalito CA Client: Amazon Title: Presto! Paper Towels Art Directors: Eric Pino, Ross Patrick, Daniele Monti Designer: Eric Pino
Design Firm: Elmwood, New York NY Client: Jet.com Title: Uniquely J – The Unexpected Everyday Creative Director: Ben Greengrass Senior Designer: Samantha Barbagiovanni Illustrators: Lain Macarthur, Spiros Halaris, Cohen Gum, Michael Mayo, Vaught Studios Director of Strategy: Camilla Crane
Design Firm: Imagers, Atlanta GA Client: Imagers Title: 2017 Holiday Gift Box Art Director: Tracie Green Designer: Tiffany Thomas
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Design Firm: Meyocks, West Des Moines IA Client: Hy-Vee Title: Peaceful Piranha Art Director: Rachel Allinson Designer: Jack Heintz Illustrator: Jack Heintz Photographer: Dean Tanner
Design Firm: Nancy Frame Design, Durham NC Client: Fairway Market Title: Grass-Fed Milks Art Director: Nancy Frame Creative Director: Emanuel Guillermo, Fairway Market
Design Firm: Protect-A-Bed, Wheeling IL Client: IMS Title: IMS Bedding Collection Packaging Designer: Peter Pecoulas
Design Firm: Safari Sundays, New York NY Client: CVS Health Title: Gold Emblem Private Label Redesign Art Director: Adam Walko Designer: Stef Stretch Photographer: Image Studios Chief Strategy Officer: Georgia Levison Account Director: Katie Cowden
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AMERICAN PACKAGE DESIGN AWARDS | PRIVATE LABEL PACKAGING
Design Firm: Coho Creative, Cincinnati OH Client: Meijer Title: Meijer Gourmet Grillers Art Director: Jon Shapiro Designers: Jen Register, Sasha Milton Visualization: Kevin Bova
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AMERICAN PACKAGE DESIGN AWARDS | P-O-P, POSTERS + SIGNS
Design Firm: Asurion, Bridgewater NJ Client: Sprint Title: Sprint MCubes Creative Director: John Elter Art Director: Davide Allegra Designer: Kristen Berg Copywriter: Paula Ernst Project Manager: CeCe Watkins Marketing Manager: Julie Hoerrmann
Design Firm: Carol Sullivan Design, Lawrenceville NJ Client: Kilwins Chocolates Franchise, Inc. Title: Kilwins Summer Signage Art Director: Ron Brunette Designer: Carol Sullivan Illustrator: Carol Sullivan Photographer: Scott Paquette
Design Firm: Jane Lee Design, Saint Augustine FL Client: The Good Toy Group Title: Store Signage Designer: Jane Lee Illustrators: Jane Lee, Courtney Gochenour Photography: Zack Thomas, Monarch Studios
Design Firm: ProAmpac, Cincinnati OH Client: PepsiCo Title: Doritos Hexagonal Display Art Direction: PepsiCo Design: PepsiCo
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AMERICAN PACKAGE DESIGN AWARDS | KIOSKS + DISPLAYS
Design Firm: Asurion, Bridgewater NJ Client: EyeMed Title: EyeMed SpecProtect Booth Art Director: John Elter Designer: Amy Latham Copywriter: Mark Wolf Project Manager: Saundra Ellis Marketing Manager: Laura Lechner
Design Firm: Proactive Packaging & Display, Ontario CA Client: Proactive Packaging & Display Title: Winter Cabin Store Within a Store Merchandising Display Format Art Director: Marco Bernabe Designer: Walter Henriquez Illustrator: Sal Vasquez Photographer: Sal Vasquez Director of Marketing: Charles Pavia
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Design Firm: Green Bay Packaging – Midland Division, Milwaukee WI Title: Dunham's Muk Luks Holiday Display Art Directors: Sara Devecchis, Ryan Ward Illustrator: Scott McFarland
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AMERICAN PACKAGE DESIGN AWARDS | GIFT WRAP
Design Firm: Design With Heart, Worthington OH Title: Colorful Hearts Giftwrap Art Director: Jason Bradley-Krauss Designer: Jason Bradley-Krauss
Design Firm: Gauger + Associates, San Francisco CA Title: Gauger + Associates Gift Wrap Creative Director: David Gauger Art Director: Jessica Riano
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AMERICAN PACKAGE DESIGN AWARDS | STORE LOGOS + BRANDING
Design Firm: AMPRO BRAND CHARTER SRL, Bucharest, Romania Title: AMPRO Rebranding Art Directors: Irinel Ionescu, Lehel Mor Mako Designer: Diana Barbu Illustrator: Diana Barbu Client Service Director: Mihaela Dumitrescu Account Manager: Alexandru Patru Prepress: Adrian Garganciuc
Design Firm: AMPRO BRAND CHARTER SRL, Bucharest, Romania Client: Carnevo S.R.L Title: Carnevo Visual Identity Art Director: Irinel Ionescu Designer: Mako Lehel Mor Client Service Director: Mihaela Dumitrescu Account Executive: Diana Nazare Prepress: Adrian Garganciuc
Design Firm: Asurion, Bridgewater NJ Client: DICK'S Sporting Goods Title: DICK'S Sporting Goods Protect Campaign Art Director: John Elter Designer: Vi Hannett Copywriters: Mark Wolf, Brady Darity Project Manager: Kristen Glass Marketing Managers: Catherine Townsend, Terrace Wrenn
Design Firm: Bonavita Design LLC, Montclair NJ Client: Unimac Title: Unimac Holiday Wine Box with Sleeve Art Director: Donna Bonavita Designer: Donna Bonavita Project Marketing/Management: Diana Flocco (Unimac), Michele Murphy (Unimac) Paper: NEENAH® Folding Board, learn more at neenahpackaging.com
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Design Firm: Imagers, Atlanta GA Client: Georgia State University Title: Wall Graphics for GSU Special Collection & Archive Art Director: Tracie Green Designer: Tiffany Thomas
Design Firm: Integrated Printing & Graphics, New York NY Client: Hudson News Title: Atlanta International Airport RFP Art Director: Steve Goulbourne Designers: Rob Thatcher, Adrian Aquino, Mario Sanchez Paper: NEENAH CLASSIC CREST®, Smooth Avalanche White, learn more at neenahpackaging.com
Design Firm: S&N Design, Manhattan KS Client: Toad Skin Solutions LLC Title: Tode Branding Art Director: Steve Lee Designer: Tara Mosier
Design Firm: Streetsense, Washington DC Client: d / eleven Title: d / eleven Logo, Identity & Branding Art Director: Lindsay Button Designer: Hung Pham
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AMERICAN PACKAGE DESIGN AWARDS | STUDENTS
School: Auburn University School of Industrial + Graphic Design, Auburn AL Title: Elliot Day Chocolate Bars Designer: Morgan Searcy Illustrator: Morgan Searcy Paper: NEENAH ROYAL SUNDANCE®, Felt Brilliant White and NEENAH ROYAL SUNDANCE® Smooth Digital Brilliant White, learn more at neenahpackaging.com
School: Auburn University School of Industrial + Graphic Design, Auburn AL Title: Ree-noo Eyewear Art Director: Anna Rogers Designer: Anna Rogers Illustrator: Anna Rogers Photographer: Anna Rogers Paper: NEENAH ENVIRONMENT® Paper, PC 100 White, learn more at neenahpackaging.com
School: Auburn University School of Industrial + Graphic Design, Auburn AL Title: Patria Azienda del Cioccolato Designer: Greer Miceli Illustrator: Greer Miceli Photographer: Greer Miceli Paper: NEENAH® Folding Board, learn more at neenahpackaging.com
School: Auburn University School of Industrial + Graphic Design, Auburn AL Title: WINOS (Women In Need of Sanity) Designer: Kathleen Kennedy Illustrator: Kathleen Kennedy Photographer: Kathleen Kennedy Paper: NEENAH ASTROBRIGHT® Papers, learn more at neenahpackaging.com
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School: Auburn University School of Industrial + Graphic Design, Austin TX Title: Dingo Fast Food Packaging Art Director: Will Givens Designer: Will Givens Photographer: Will Givens Paper: NEENAH CLASSIC CREST®, Smooth Bare White, learn more at neenahpackaging.com
School: Auburn University School of Industrial + Graphic Design, Auburn AL Title: Lily & Bud Soap Co. Family Art Director: Mallory Michael Designer: Mallory Michael Illustrator: Mallory Michael Photographer: Mallory Michael Paper: NEENAH ESTATE LABEL® #2 Smooth Natural, learn more at neenahpackaging.com
School: Auburn University College of Architecture, Design and Construction, Auburn AL Title: Chocolate Bar Packaging Designer: Grace Harkin Illustrator: Grace Harkin Photographer: Grace Harkin Paper: NEENAH® Box Wrap, learn more at neenahpackaging.com
School: Auburn University College of Architecture, Design and Construction, Auburn AL Client: Anaafi Sakyi-Addo Title: Digable Planets Album Cover Art Director: Anaafi Sakyi-Addo Designer: Anaafi Sakyi-Addo Illustrator: Anaafi Sakyi-Addo Photographer: Anaafi Sakyi-Addo Paper: NEENAH ENVIRONMENT® Paper, Smooth Ultra Bright White, learn more at neenahpackaging.com
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AMERICAN PACKAGE DESIGN AWARDS | STUDENTS
School: Auburn University School of Industrial + Graphic Design, Auburn AL Client: Megan Kesting Title: Coco{a} Chocolate Project Art Director: David Smith Designer: Megan Kesting Illustrator: Megan Kesting Photographer: Megan Kesting Paper: NEENAH STARWHITE® Smooth Tiara and NEENAH STARWHITE® Hi-Tech Tiara, learn more at neenahpackaging.com
School: Auburn University School of Industrial + Graphic Design, Auburn AL Title: Bivy Supply Co. Camp Cookware Designer: Devin Surber Paper: NEENAH ENVIRONMENT® Paper, Smooth Birch, learn more at neenahpackaging.com
School: Auburn University School of Industrial + Graphic Design, Auburn AL Title: Revivere Tea Packaging Art Director: Katie Duncan Designer: Katie Duncan Illustrator: Katie Duncan Photographer: Katie Duncan Paper: NEENAH ROYAL SUNDANCE®, Smooth 100 PC White, learn at neenahpackaging.com
School: Auburn University College of Architecture, Design and Construction, Auburn AL Title: Hershey's Monster Munchies Designer: Kathleen Kennedy Illustrator: Kathleen Kennedy Photographer: Kathleen Kennedy Paper: NEENAH CLASSIC® Linen, Solar White, learn more at neenahpackaging.com
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School: Drexel University, Westphal College of Media Arts & Design, Graphic Design Program, Philadelphia PA Title: CrewCuts Knockdown Packaging Designer: Kayla Velocci Illustrator: Kayla Velocci Photographer: Kayla Velocci Instructor: Sandy Stewart
School: Drexel University, Westphal College of Media Arts & Design, Graphic Design Program, Philadelphia PA Title: Frida Kahlo Knockdown Packaging Designer: Marianne Issa El-Khoury Instructor: Sandy Stewart
School Kennesaw State University, College of the Arts, School of Art and Design, Kennesaw GA Client: KSU-Opioid Title: It Could Be You: Opioid Impact Campaign Art Director: Preston Luck Designers: Preston Luck, Kira Kowolik, Eryn Speer Photographer: Ashi Bhatti
School: Kennesaw State University, College of the Arts, School of Art and Design, Kennesaw GA Client: Spicy Chicks Gourmet Title: Branding for Spicy Chicks Art Director: Crys Newberry Designers: Crys Newberry, Minyoung Kim Photographer: Crys Newberry
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AMERICAN PACKAGE DESIGN AWARDS | STUDENTS
School: Kennesaw State University, College of the Arts, School of Art and Design, Kennesaw GA Client: Non-Profit - Veterans Title: From War to Work: Social Impact Campaign Art Director: Cindy Jodesty Designers: Cindy Jodesty, Dean Williams, Jessica Fields Photographer: Cindy Jodesty
School: Kutztown University, Communication Design Department Title: 1 Drink 2 Many Bourbon Student Project Designer: Asti Faivre Illustrator: Asti Faivre Photographer: Dan Moyer Photography Professor: Vicki L. Meloney Paper: NEENAH ESTATE LABEL® #8 Bright White Vellum, learn more at neenahpackaging.com
School: Kutztown University, Communication Design Department, Kutztown PA Client: Kutztown University, Communication Design Department Title: Mind Tea Co. Designer: Deanna Black Illustrator: Deanna Black Photographer: Dan Moyer Photography Professor: Vicki L. Meloney Paper: NEENAH ROYAL SUNDANCE®, Smooth 100 PC White, learn at neenahpackaging.com
School: Pennsylvania College of Art & Design (PCAD), Lancaster PA Title: Petitos Kettle-Cooked Potato Chips Designer: Jessica Mizak Chair of Graphic Design: Pamela Barby Instructor: Tom Newmaster
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School: Pennsylvania College of Art & Design (PCAD), Lancaster PA Title: They're Good Potato Chips Packaging Designer: Kelsey Harmon Chair of Graphic Design: Pamela Barby Instructor: Tom Newmaster
School: Pennsylvania College of Art & Design (PCAD), Lancaster PA Title: Salty Boy's Tater Chips Designer: Patrick Foley Chair of Graphic Design: Pamela Barby Instructor: Tom Newmaster
Design Firm: PrattMWP, College of Art and Design, Utica NY Client: Anastasia Eren Title: Hand-Painted Rosé Wine Bottle: Gizem Winery, Peony Sensation Art Director: Anastasia Eren Designer: Anastasia Eren Illustrator: Anastasia Eren Instructor: Cindy Koren
School: Savannah College of Art and Design (SCAD), Savannah GA Title: White Mouse Whiskey Art Director: Gabrielle Guenther
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AMERICAN PACKAGE DESIGN AWARDS | STUDENTS
School: Savannah College of Art and Design (SCAD), Savannah GA Title: Enchroma Designer: Adeline Ross
School: Savannah College of Art and Design (SCAD), Savannah GA Title: Maximum Benefits: Campaign for a Healthy Marriage Art Director: Ally Orcutt Designer: Ally Orcutt Illustrator: Retro Vectors Photographer: Ally Orcutt
School: Savannah College of Art and Design (SCAD), Savannah GA Title: Legacy Art Director: Charu Sharma Designer: Charu Sharma Illustrator: Charu Sharma Photographer: Charu Sharma
School: Savannah College of Art and Design (SCAD), Savannah GA Title: Fish Co. Art Director: Michael Whitney Designer: Kristen Dunseith Illustrator: Kristen Dunseith Photographer: Kristen Dunseith
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School: Savannah College of Art and Design (SCAD), Savannah GA Title: Proun Apple Vodka Art Director: Morgan Hayes Designer: Morgan Hayes
School: Savannah College of Art and Design (SCAD), Savannah GA Title: Yapikö Art Director: Olimpia Gonzalez Designer: Olimpia Gonzalez Illustrator: Olimpia Gonzalez Photographer: Olimpia Gonzalez
School: Texas State University, San Marcos TX Title: Thank You Box Designer: Pedro Moreno Paper: NEENAH® Folding Board, Vellum Deep Black, learn more at neenahpackaging.com
School: The College of Saint Rose, Albany NY Title: Anti-Bullshit Kit Designer: Alyssa Varsanyi Professor: Jessica Loy
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AMERICAN PACKAGE DESIGN AWARDS | STUDENTS
School: Woodbury University, Burbank CA Title: Carnivore Wine Label Packaging Art Director: Ibrahim Alfaraidy
School: Woodbury University, Burbank CA Title: Mambo Jo's Spice House Packaging Art Director: Ashley McFadden
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School: Woodbury University, Burbank CA Title: Knucklehead Whisky Art Director: Andrew Lockhart
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4 REASONS YOU SHOULD NOT MAKE COUNTEROFFERS BY DIANE DOMEYER
With unemployment for many creative positions trending well below the national average, top talent is becoming harder to find — and harder to keep.
threatened to leave once, and they can do it again. Once you
If one of your rising stars makes a splash with your latest digital
and they stay temporarily before eventually leaving, you may
or social media campaign, chances are good that other agencies
find an even greater divide. It’s better to let someone go and tell
are taking notice and might try to lure your best people to join
them the door is open if they’d like to return.
their team. After all, it’s common practice for creative managers
3. I DON’T HAVE TIME TO RECRUIT/HIRE A NEW
to cast their recruiting nets in many ponds.
EMPLOYEE TO FILL THE ROLE.
Even if your employees aren’t being wooed away, skilled creatives
Real talk: Do you have time to deal with disgruntled workers,
are eager to advance their career. If they don’t see viable oppor-
staff conflicts and a dip in productivity? Making counteroffers can
tunities with your company, they won’t hesitate to look for better
bruise employee morale. Once word gets out that John received
offers elsewhere.
a salary increase based not on performance but because of a
start doubting a person’s loyalty — or if they burn yours — it’s hard to return to a good working relationship. Other team members might also end up mistrusting them, which leads to an even bigger problem. Furthermore, if you extend a counteroffer
competing job offer, other team members might see it as a sign Understandably, you’re eager to do whatever it takes to prevent
that productivity and work ethic don’t really matter. Plus, your
key employees from leaving for the competition, and that may
team might end up feeling resentment toward John. The time it
include tempting them to stay with a bigger salary. But more
takes to fill one vacated position would be insignificant compared
often than not, counteroffers are counterproductive. While your
to the effort it takes to repair that kind of damage.
motivation is understandable, such efforts can cause more problems than they solve. Here are four ways managers ration-
4. I WANT TO AVOID THE HIGH COST OF TURNOVER.
alize making a counteroffer — and why those attempts are
Real talk: It’s no secret that staff turnover is expensive in terms
nearly always in vain.
of time and resources. However, counteroffers can wind up being even more costly. By extending such an offer to one per-
1. I’LL DO ANYTHING TO AVOID LOSING A WORKER WITH
son, you send the message to other employees that threatening
HARD-TO-FIND SKILLS.
to leave can result in a raise. That prece-dent could wind up
Real talk: A survey of advertising and marketing executives by
skewing your department’s salary structure or leaving you with
The Creative Group found that this is the main reason companies
more than one vacant position.
extend counteroffers. But nobody is irreplaceable. If that graphic designer or digital strategist is ready to accept a competing
THE BEST RETENTION STRATEGY
offer, you’ve already lost them — and their skills. While your
If counteroffers seldom work, what can you do to keep top
counteroffer might keep your star employee from making an
performers? A better approach is to be proactive rather than
immediate move, the exit door has already been opened in their
reactive. Have regular conversations with individual team mem-
mind. They’ll be looking around to see what other creative jobs
bers to gauge their satisfaction with their job and career path.
are out there. And in today’s hot job market, experienced design-
Invest in their training and professional development. Foster a
ers can easily find other employers eager to hire them. Also, a
creative work environment, and make sure they have interesting
Robert Half survey of managers found that 38% of employees
assign-ments so they don’t get bored. And if they still want to
who accepted counteroffers left within a year anyway.
leave the company, wish them the best — but let them know the door is open if they’d like to come back one day.
2. I CAN’T LOSE A TENURED EMPLOYEE WITH KNOWLEDGE OF THE COMPANY.
Real talk: While you’d rather not have to recruit new talent, keeping employees on the payroll just for their institutional knowledge is not a wise move. The reason boils down to trust. According to our research, the top concern creative executives have for extending a counteroffer is that the employee will be less loyal to the company. And it’s a valid concern. They’ve
DIANE DOMEYER is Executive Director of The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. For more information, visit roberthalf.com/creativegroup.com.
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