Transparency and innovation drive Salov’s competitiveness abroad
CONAPI-Mielizia targets Asia and North America with sustainable beekeeping
Grissin Bon bets on snackification to drive international growth
Caffè Motta targets horeca and global retail with new capsule and grain lines
Think Milk places PDO cheeses and sustainability at the heart of international discussions
ParmaFood Group leverages HPP technology to boost global expansion
From trofie to cups: Pasta Berruto redefines Italian pasta for global markets
Anuga 2025: exclusive interview with Jan Philipp Hartmann, Director Anuga
With more than 8,000 exhibitors from over 110 countries and an expected 140,000 professional visitors, Anuga consolidates its role as the world’s leading food and beverage trade fair. At the helm stands Jan Philipp Hartmann, Director Anuga, a recognised authority in the global exhibition industry, shaping the strategy and vision of an event that has long defined the sector’s agenda. In this exclusive interview, Hartmann outlines the guiding themes of the 2025 edition, its innovation highlights and the opportunities it will open up for European and Italian producers.
What will be the key themes and trends that Anuga 2025 aims to highlight in order to guide the international
food industry in the coming years?
The guiding theme of Anuga 2025 is “Sustainable Growth”. We want to underline that sustainable growth is not a temporary trend, but an essential prerequisite for the future viability of our industry. Key cross-cutting topics include alternative proteins, personalised nutrition, circular economy, clean label, and private label. These themes run through all ten trade shows and will be spotlighted in the Anuga Trend Zone, where our knowledge partners provide data-driven insights. In this way, Anuga offers not only orientation but also concrete impulses to help shape the food industry of tomorrow.
In what ways will the fair showcase in-
novation, a driver that is becoming increasingly decisive for both producers and retailers?
Innovation is at the very heart of Anuga. With the launch of Anuga Alternatives, we are introducing a brand-new trade show fully dedicated to products made from alternative proteins—from plants to fungi and algae. The new Anuga Horizon Stage will serve as the content hub for future-oriented topics such as artificial intelligence, functional nutrition, and regenerative farming. In addition, the Boulevard of Innovations combines the Anuga taste Innovation Show, the Anuga Trend Zone, and the Start-up Area with over 100 start-ups. This concentrated showcase makes Anuga the place where the food trends of the future are presented, validated, and scaled.
Which international markets will take center stage at Anuga 2025, and what opportunities will it offer to Italian and European producers looking to expand abroad?
In 2025, we are particularly proud to welcome Korea as our partner country. With over 100 exhibitors, the Republique of Korea demonstrates how traditional culinary heritage and modern food tech can successfully come together. Overall, we expect around 8,000 exhibitors from more than 110 countries and over 140,000 trade visitors. This level of internationality makes Anuga a unique business plattform for companies seeking to expand globally. For Italian and European producers, Cologne offers direct access to buyers not only from across Europe, but also from Asia, the Americas, and the Middle East—making it an unparalleled platform for export and international business development.
How much space will be dedicated to
the dialogue between retailers and producers in the relationship between branded industry and the final consumer? And with regard to private labels, do you have a program to give them more visibility?
Anuga has always been a platform for intense dialogue between trade and industry. In 2025, we are putting a stronger spotlight on private labels: around 4,000 companies with private-label offerings will be represented. On the Anuga Trend Zone and Anuga Horizon Stage, we will also discuss current developments in the relationship between branded manufacturers, private labels, and consumers. Furthermore, our matchmaking tools, i.e. in our app, allow exhibitors and buyers to connect in a highly targeted way, providing real added value—particularly for retailers and private-label specialists.
How does Anuga 2025 plan to enhance the experience of both exhibitors and buyers compared to previous editions?
Our goal is to make Anuga more efficient and inspiring for every participant. That is why we have our 10 trade shows under one roof and also optimized the hall structure this year: thematically related shows—such as Anuga Organic and the new Anuga Alternatives —are now located closer together, shortening walking distances and creating natural synergies. On the content side, we are expanding the Anuga Horizon Stage and Anuga Trend Zone to address the industry’s most pressing questions more directly. In addition, the Anuga App, enhanced networking tools, and our Lead & Meet service make the fair more digital, more personalized, and more efficient. In short: Anuga 2025 ensures that every exhibitor and visitor takes home maximum business opportunities, insights, and inspiration.
From protein alternatives to premium innovation: why Anuga 2025 matters more than ever
From October 4–8, Anuga 2025 will return to Cologne, reaffirming its position as the leading international trade fair for the food and beverage sector. Organised by Koelnmesse, the event is expected to welcome over 7,900 exhibitors and 140,000 trade visitors from more than 200 countries, reflecting its centrality in a sector undergoing profound transformation. The 2025 edition introduces new content and a revised layout designed to enhance synergies across its ten specialised trade shows, including the return of Anuga Alternatives, focused on plant-based and cultivated proteins, and Anuga Select, a curated showcase for premium and disruptive innovation.
Italy maintains a prominent presence at Anuga, both in terms of exhibitor numbers and strategic partnerships. Italian food companies continue to view the fair as a critical platform for export de-
velopment, particularly in categories such as dairy, bakery, premium grocery and organic. Moreover, Koelnmesse’s long-standing collaborations with Cibus in Parma and TuttoFood in Milan underline Italy’s role as a key partner within the Anuga ecosystem.
Beyond Cologne, Koelnmesse is expanding its international network. A new partnership with IFEMA Madrid—organiser of Salón Gourmets—has given rise to Anuga Select Ibérica, a new biennial fair debuting in Madrid in February 2027, aimed at strengthening food trade links across Southern Europe, Latin America and North Africa.
As the global food sector faces rising costs, regulatory pressures and rapid innovation cycles, Anuga continues to evolve. For Italy’s agri-food industry, the 2025 edition offers both a window onto global trends and a platform to assert its leadership on the world stage.
Oleificio Pantaleo between innovative design and certified oils, new products on display at Anuga
Oleificio Nicola Pantaleo, a historic olive oil producer from Puglia with deep roots in its territory and a forward-looking vision, will be at Anuga 2025 presenting two innovations that reflect the ongoing transformation of international markets and the growing demand from consumers for practicality, transparency, and sustainability. The first innovation is Squeeze Me, an extra virgin olive oil that combines Pantaleo’s renowned olive quality with packaging designed to meet new con-
sumption habits. Available in 750 ml and 500 ml formats, the product features two distinct sensory profiles: the former, delicate and versatile, is suited for everyday use both in the kitchen and at the table, while the latter, more intense and structured, is ideal for raw consumption and for enhancing gourmet recipes. What sets Squeeze Me apart is its ergonomic and reusable bottle, designed for intuitive and safe use. The precision spout ensures controlled pouring, improving the user experience and minimizing waste. Far more than a container, it is a functional tool for consumers who seek convenience without compromising on quality. Alongside this launch, Pantaleo will also showcase Zero Pesticide Residue, an oil developed with a strong focus on food safety and environmental sustainability. While not a certified organic product,
this extra virgin olive oil guarantees the absence of 270 pesticide active substances, tested lot by lot and certified by SGS Italia, which ensures compliance with the maximum threshold of 0.01 mg/kg. This positioning responds to the growing consumer demand for healthier, safer, and more environmentally responsible products, offering a certified and reliable option for both mature and emerging markets.
For Pantaleo, participating in Anuga— one of the most influential trade fairs in the global food & beverage sector— represents an opportunity to underline the company’s evolutionary path, where tradition becomes a competitive lever on the international stage. The com-
pany presents itself with a portfolio that enhances the value of Italian extra virgin olive oil while introducing solutions aimed at strengthening its competitiveness worldwide. These new product lines are not only the result of ongoing research but also a strategic means of differentiation, designed to create added value across the entire supply chain, from distributors to end consumers. With these innovations, Pantaleo positions itself as a reliable partner for international buyers and operators, ready to address the evolving dynamics of modern distribution and to support the growth of the olive oil sector with an approach that consistently combines quality, innovation, and responsibility.
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Elevating blue cheese: Bergader’s premium offering hits the world stage
At the upcoming Anuga 2025, Bergader will present a range of products that reflect both its heritage and its international ambitions. With nearly a century of cheesemaking expertise, the company brings to Cologne its complete Edelblu range—an evolution of the historic Edelpilz recipe—alongside two of its most iconic offerings: Cremosissimo and Bavaria Blu.
“At Anuga 2025, we are proud to showcase the full Edelblu range,” says Diego Farinazzo, Sales Director Italy. “It includes four distinct versions: Classic, Gourmet, Cubes, and Cream. We’ll also feature Cremosissimo, widely appreciated for its creaminess and versatility, and Bavaria Blu, a truly unique cheese thanks to its combination of internal blue veins and edible white mold on the outside.”
Premium Positioning and Alpine Identity
The event is part of Bergader’s ongoing strategy to strengthen its position as a benchmark in the premium blue cheese segment. “Our goal is twofold,” explains Farinazzo. “On one hand, we aim to increase brand awareness; on the other, we’re looking to expand B2B partnerships in strategic markets by engaging with buyers and distributors who value quality, traceability, and authenticity. Anuga is also the perfect stage to share our semi-artisanal production approach and the quality of our raw materials— milk sourced exclusively from small mountain farms in Bavaria.”
Focus on North America and Eastern Europe
Among the most promising regions, Bergader sees significant potential in North America and Eastern Europe, where interest in high-end, locally rooted
dairy products continues to grow. “These markets are becoming increasingly receptive to premium cheese brands,” notes Farinazzo. “Italy also remains a key market for us, where we’ve established leadership in the Bavarian blue cheese segment.”
Anuga plays a pivotal role in the company’s international strategy. “For a German company like Bergader, Cologne is more than a trade fair—it’s a symbolic stage where we can showcase our Alpine excellence,” he continues. “Our international development has been driven by an intercultural mindset: thinking globally while acting locally. This means not only applying our best commercial practices, but also understanding local customs and market dynamics.”
Brand Value, Quality and Storytelling
Bergader’s deep knowledge of the Italian market and its ability to meet local consumer expectations provide a valuable perspective on the challenges and opportunities facing Italian agri-food companies abroad. “Key challenges include intense price competition and the standardization of offerings across distribution channels,” says Farinazzo. “To stand out, you need consistent product quality, strong branding, and compelling storytelling. Our short, transparent supply chain, original recipes, and semi-artisanal production methods place us in a distinctive, high-value market segment.”
Sustainability as a Brand Manifesto
Sustainability and traceability are deeply rooted in Bergader’s philosophy. “The word ‘Bergader’ means ‘mountain vein’—and it’s much more than just a name: it’s a manifesto of consistency and transparency,” explains Farinazzo. “Our milk comes exclusively from over 1,100
small alpine farms in Bavaria, bound to us by long-term agreements and a shared vision based on respect for nature and animal welfare. We use only microbial rennet, making all our products suitable for vegetarians, and many of our cheeses are naturally lactose-free thanks to traditional aging processes.”
A Positive 2025, with Eyes on the Future
The first half of 2025 has brought strong signals for the brand. “Since our repositioning in 2019 and the launch of the new Edelblu identity, we’ve seen growing appreciation for authentic Bavarian cheese around the world,” Farinazzo concludes. “Our international clients seek real food experiences and gourmet versatility. The enthusiastic response at CIBUS, SIAL, and IDDBA, as well as new global partnerships, confirm Bergader is now recognized as a distinctive, trustworthy brand. We remain rooted in our mountains, but our vision is firmly set on the future.”
Morato Group leverages innovation and well-being to fuel global growth
At Anuga 2025, Morato Group will showcase the latest innovations from its core brands—Morato, Roberto, and Nutrifree—with a focus on health, innovation, and evolving consumption trends. Among the highlights are the Mini Scrikki Viola Morato, crunchy mini breadsticks made with purple corn; the Mini Crocchini Roberto, in two flavors (sea salt and tomato & oregano); and a fully renewed line of Roberto soft sliced bread available in four varieties—white, wholemeal, durum wheat, and 8 grains.
The group will also debut the Mini Panfiocco, a crustless sliced bread made with corn and durum wheat, and new Nutrifree references, including a glutenand lactose-free Pinsa and the Bontà Soffice snack cake with rice flour and no added sugar.
Alongside these launches, Morato will present its well-established product ranges: the American Sandwich and Bruschelle under the Morato brand, Torinesi breadsticks for Roberto, and Panfette and Mix Flours for Nutrifree. Additionally, the group will unveil the restyling of Rusticana, the brand dedicated to authentic Roman pinsa.
“With our participation in Anuga, we aim to strengthen the international positioning of our brands, consolidate relationships with key partners, and seize new growth opportunities in line with market evolution,” notes Alioscia Marzachi.
Internationalization as a growth pillar
Export now represents about 50% of Morato Group’s turnover, marking a decisive leap forward in less than five years: from a traditional export model to direct presence in key markets, supported by local production sites. Today, Spain, France, and the UK stand out as strategic markets, while Germany and Eastern Europe are showing strong development potential.
“Internationalization is a fundamental pillar of our growth model. Direct presence in foreign markets allows us to respond more effectively to commercial and distribution needs, while Anuga is a strategic showcase to reinforce our brands’ visibility worldwide,” Marzachi explains.
Navigating global challenges
The main challenges for Italian food abroad lie in increasing competition and growing distribution complexity, shaped by fragmented channels and constantly evolving regulations. According to Marzachi, “The value of Made in Italy remains high, but to be truly effective it must translate into offers that combine authenticity, innovation, and accessibility.” This requires a dynamic, localized approach: from product innovation to logistics and adapting the offer to local consumer preferences. Strong partnerships and di-
rect presence abroad remain essential to ensure responsiveness and competitiveness.
Sustainability and innovation as drivers
For over six years, Morato has embedded sustainability into every area of its business, supported by a dedicated governance model, measurable objectives, and concrete initiatives. The group has published its fifth Sustainability Report, extended to all its sites in Italy, Spain, and France.
Environmental and social initiatives include the use of renewable energy, commitment to recyclable and low-plastic packaging (with full transition expected within two years), and ongoing investments in product innovation. Morato continues to develop solutions that address consumer demand for natural, inclusive (gluten- and lactose-free), and health-oriented foods, always aligned with the group’s identity.
Market outlook 2025–2026
The first half of 2025 has confirmed positive signals: consumers are increasingly attentive, open to experimentation, and drawn to “smart” products that combine practicality with quality and storytelling. Looking ahead, Morato expects demand to grow further, segmented by macro-trends such as well-being, innovation, and authenticity. “Our commitment is to reinforce our presence in strategic channels and continue investing in innovation consistent with our identity, while addressing the evolving needs of international markets,” concludes Marzachi.
Nutritional values, protection of the environment and social structure.
But also investments in safety and quality, traceability and sustainability. This is the foundation of Think Milk, Taste Europe, Be Smart: the campaign of the dairy sector of the Alleanza delle Cooperative Italiane, implemented by Confcooperative with co-financing from the European Commission. The aim is to promote the consumption of milk and dairy products and to strengthen the stability of the entire value chain.
MILK AND CHEESE TELL THEIR STORY
Lebensmittelbezogene Ernährungsempfehlungen eine gesunde und ausgewogene Ernährung finden Sie auf der Website der Deutsche Gesellschaft für Ernährung e. V. (DGE) https://www.dge.de/gesundeernaehrung/gut-essen-und-trinken/dge-ernaehrungskreis/
More information at www.thinkmilkbesmart.eu and on the project’s social media channels:
@Think Milk, Taste Europe, Be Smart.De
Think Milk, Taste Europe, Be Smart thinkmilk.tasteeu.de
Von der Europäischen Union finanziert. Die geäußerten Ansichten und Meinungen entsprechen jedoch ausschließlich denen des Autors bzw. der Autoren und spiegeln nicht zwingend die der Europäischen Union oder der Europäischen Exekutivagentur für die Forschung (REA) wider. Weder die Europäische Union noch die Bewilligungsbehörde können dafür verantwortlich gemacht werden.
Inalpi targets U.S. and Asia with certified supply chain and product innovation
At Anuga 2025, Inalpi will spotlight new product launches designed for international markets. Key innovations include the Mascarpone Latterie Inalpi in 250g and 500g formats, offering a 120-day shelf life and a creamy, enveloping texture that makes it ideal for export. Also debuting are the Parmigiano Reggiano slices (150g), expanding the fused cheese Gourmet line, and the Gran Cucina grated cheese, produced exclusively with 100% Bra Duro DOP.
Compliance that opens doors: the FDA audit
In September 2025, Inalpi successfully completed an FDA audit, confirming full compliance with the highest standards of food safety and quality. This recognition strengthens the company’s ability to operate in the U.S. market under the Food Safety Modernization Act (FSMA). It also underlines Inalpi’s vocation as an international player capable of aligning with the strictest global requirements.
Export growth driven by fused cheeses
Export growth is being supported by Inalpi’s fused cheese slices, a category that has gained traction both domestically and abroad. The Gourmet range reinterprets iconic Italian cheeses with flavors such as Gorgonzola, Parmigiano Reggiano, Scamorza, and Grana Padano, while the Special range introduces playful options like Pizza, Pepper, and
Chili. Alongside these, the Happy Cheerse triangles—in flavors such as Gorgonzola, Black Pepper, Truffle, and Herbs—add further variety, highlighting the company’s ability to innovate within traditional dairy.
A supply chain built on responsibility
Inalpi’s strength lies in its short, certified supply chain, established in 2010 and designed to deliver products that are “good, fair, and safe.” The model is structured around key pillars: animal welfare, agronomic management of soil and water, milk quality, energy efficiency, emissions reduction, waste management, and social sustainability. Each of these elements ensures not only compliance but also added value for international partners and consumers.
Innovation powered by InLab Solutions
Since 2019, Inalpi has relied on InLab So -
lutions, its internal R&D center, as the hub for product and process innovation. The facility enables the company to anticipate consumer needs, refine processes, and maintain a competitive edge in both retail and industrial channels. This innovation engine supports the company’s strategy of balancing traditional dairy expertise with modern demands for health, functionality, and sustainability.
Looking ahead: stable demand, new opportunities
Global dairy demand remains sustained, and while raw material availability is expected to remain stable, strong procurement activity is forecast to continue, regardless of U.S. tariff uncertainties. For Inalpi, Anuga 2025 is therefore both a showcase for innovation and a platform to reinforce its global strategy: expanding in the U.S. and Asia, consolidating European growth, and delivering value through certified supply chains and innovative dairy solutions.
Beyond olive oil: how Coricelli is expanding its Mediterranean portfolio
At Anuga 2025, Coricelli will present a comprehensive portfolio that goes well beyond its historical core business in extra virgin olive oil. Alongside premium EVOO, the company has invested in other high-value oils such as coconut and avocado, as well as complementary categories like sauces, pestos, and dressings. The goal is to offer international buyers a broad basket of products aligned with the values of the Mediterranean diet and the tradition of Italian excellence. The Cologne fair is therefore viewed as a strategic opportunity to engage with qualified buyers
and partners while identifying new consumption trends and evolving market needs.
Priority markets and growth outlook
The United States remains one of Coricelli’s key export destinations, together with Mexico, Japan, and Belgium. Canada, the UK, Poland, China, and Brazil are identified as priority markets for further expansion. In these geographies, Coricelli positions itself as a reliable Italian player able to deliver quality, product variety, and tailored customer service—
supported by a management team with deep expertise in the olive oil and agri-food sector.
Revitalizing the olive oil category
After years marked by inflation and volatile raw material costs, global demand for extra virgin olive oil is showing signs of recovery. Coricelli’s ambition is to bring renewed energy and differentiation to the category by leveraging innovation, product depth, and a stronger international presence. The aim is to reinject enthusiasm into the sector and enhance penetration of olive oil in key consumer markets.
Transparency and traceability as competitive levers
Since 2019, Coricelli has invested heavily in supply chain traceability. Under the Casa Coricelli brand, products are
certified according to ISO 22005, which guarantees authenticity and origin throughout the entire supply chain. Each bottle features a QR code that allows consumers to verify the provenance of the oil in real time. At the same time, the company is strengthening value creation in Italy through supply chain agreements that support olive growers, ensuring fair remuneration and long-term stability in commercial relationships. This dual approach seeks to reinforce consumer trust and protect the authenticity of Made in Italy products in global markets.
Market signals and future objectives
The easing of raw material costs has stimulated consumption, and Coricelli is currently recording double-digit volume growth in several markets, driven by new international partnerships. However, declining prices are limiting growth in value terms. For the second half of 2025, the company plans to enter new markets and roll out targeted promotional activities to increase distribution and visibility. Looking ahead to 2026, Coricelli intends to continue its expansion path by investing in distribution, while integrating marketing and communication initiatives to support product rotation and strengthen its position in the global retail arena.
Oropan leverages authenticity and certifications to expand global reach
For Oropan S.p.A., Anuga 2025 is more than just a trade show: it is a global stage to engage with existing partners, build new commercial relationships, and convey the values of the company’s flagship brand, FORTE. At the fair, the company will present the latest additions to its gourmet bakery line made from durum wheat and sourdough, including the new FORTE Ciabatta bread with remilled durum wheat semolina and olives. This product meets the rising demand for premium specialty loaves, blending the rich, nutty flavor of durum wheat with the vibrant Mediterranean essence of Leccino and green olives.
Europe as the strategic export hub
In a context of international volatility and geopolitical instability, Oropan S.p.A. has
chosen to prioritize Europe as its core export market, in line with broader Italian agri-food trends. Germany plays a particularly important role, thanks to cultural proximity with Italian gastronomy and strong supply-chain efficiency within a stable economic environment. Alongside Europe, Oropan S.p.A. is active in North America, Central America, Australia, and the UAE, with a modular internationalization strategy: consolidating its European base while selectively investing in high-potential non-EU markets.
Competing with authenticity in global bakery
Oropan S.p.A. faces competition from large multinational bakery players, especially French and Spanish groups that benefit from economies of scale and
stronger country competitiveness. The company’s response has been to define a clear competitive positioning based on authenticity, regional identity, and sustainability. Its long, natural fermentation process with exclusive FORTE sourdough remains a unique differentiator, allowing Oropan S.p.A. to deliver added value to its international partners. Distribution focuses on foodservice and premium retail channels, targeting “foodies” who seek Italian excellence and authentic Apulian bakery products.
Certifications as proof of commitment
Over the past decade, Oropan S.p.A. has invested heavily in sustainability, innovation, and traceability, securing key voluntary certifications increasingly requested by international clients. These include Ecovadis Bronze Medal, ISO 14001 (environmental management), SA 8000 (social accountability), ISO 14046 (water footprint), and ISO 14064 (carbon footprint). Such achievements position Oropan S.p.A. among the top-performing bakery companies globally in terms of sustainability practices, reinforcing its competitive advantage.
Market signals and outlook
The international food industry is currently marked by uncertainty, exacerbated by impending U.S. tariffs and ongoing geopolitical tensions in Europe. Despite this, Oropan S.p.A. reports positive results abroad, with growth across its international markets. The company’s European-focused consolidation strategy is yielding strong outcomes and provides a solid foundation for further targeted development in extra-EU markets in the coming years.
MartinoRossi targets international buyers with nextgen plant-based lines
Spotlight on innovation: Beamy and Goodly lead the way
At the heart of MartinoRossi’s presence at Anuga will be the restyling of its Beamy range - dry mixes obtained from legumes, gluten-free and rich in proteins and fibre. The company will also introduce new references within the Goodly line, which already includes jumbo oat flakes, porridge oats, and cocoa granola. These additions include soluble plant-based proteins and other hi-protein breakfast preparations made from in-house extracted concentrates of yellow peas and white cannellini beans. The new Goodly proteins are designed to provide a practical and natural solution
to boost daily protein intake, responding to the demand for nutritious and cleanlabel products.
Strengthening global footprint: focus on EU and beyond
With exports accounting for around 50% of its total production, MartinoRossi continues to target key EU markets such as France, Spain, and Germany, while also expanding in high-potential regions including the Middle East, Asia, and North America. The establishment of a U.S. subsidiary and two logistics hubs underscores the company’s commitment to the American market. “Anuga remains a key event for us,” the
company states. “It provides access to a wide network of buyers and is the ideal stage to promote our brands – Beamy, Goodly, Mr. Beans, and Mais Corvino –and to present our latest innovations in plant-based meat and egg alternatives.”
Overcoming global challenges
Despite strong international expansion, MartinoRossi remains attentive to the complexities of global trade. Trade barriers and tariffs can represent potential challenges, particularly in overseas markets like the U.S. and parts of Asia. These hurdles can impact go-tomarket strategies and delay long-term investment decisions. Nonetheless, the company continues to build resilient, flexible plans for international expansion.
Sustainability as a strategic pillar
Sustainability for MartinoRossi is not a buzzword but a measurable and integrated strategy. The company holds SMETA certification, which recognizes its work across four pillars: social responsibility, worker welfare and safety, environmental sustainability, and business ethics. Its flagship
Agrifuture project features more than 30 hectares of experimental fields near its headquarters in Malagnino (CR). There, the company tests regenerative agricultural practices, new cereal and legume varieties, and innovations such as Underdrip®, a patented sub-irrigation system that cuts water waste by up to 60% while minimizing fertilizer use. Further commitments include the annual publication of a Sustainability Report, now in its fourth edition, built on ESG metrics and long-term goals. Internationally, the company supports reforestation in Colombia through the MartinoRossi for the Planet program and collaborates in Uganda with local NGOs to train farmers and develop inclusive food supply chains through the ECOFOOD Uganda project, co-financed by the Italian Agency for Development Cooperation.
Outlook 2025–2026: growth driven by nutrition and transparency
The first half of 2025 has already shown steady growth in key categories like gluten-free and plant-based products. These segments continue to act as growth drivers, fueled by rising global demand for health-conscious, highprotein, and rich in fibre foods. Looking ahead to late 2025 and into 2026, MartinoRossi anticipates even greater market segmentation, with increasing emphasis on origin transparency, supply chain certification, and clean-label innovation. The company will continue to invest in sustainable technology and product development to strengthen its international presence and meet the evolving expectations of conscious consumers worldwide.
Transparency and innovation drive Salov’s competitiveness abroad
For Salov and its flagship brand Filippo Berio, Anuga 2025 represents a crucial showcase to connect with existing clients, build new partnerships, and remain aligned with emerging global trends. The company will unveil the new brand visual identity for Filippo Berio, a project designed with an international perspective and extending beyond olive oils to include its premium ranges of pestos and sauces. These extensions, alongside its renowned olive oils, have strengthened Filippo Berio’s position as a benchmark in global retail. Also on display will be the special edition Opera Collection tins of extra
virgin olive oil, created as a tribute to composer Giacomo Puccini, a native of Torre del Lago, near Lucca—an initiative that combines Italian cultural heritage with product innovation.
Strategic export markets
With presence in over 70 countries, Filippo Berio is deeply established on the international stage. The UK and USA, supported by direct subsidiaries, remain the most strategic markets in terms of both volume and revenue. At the same time, the brand is experiencing doubledigit growth across Europe, particularly
in the Benelux region and Switzerland, where market share is expanding steadily. Canada has also become a key growth driver, offering significant opportunities for further development in the coming years.
Navigating global trade challenges
As a group with strong international exposure, Salov closely monitors developments in global trade policy. Particular attention is given to the U.S. tariffs, which directly impact one of its primary export markets. Recent changes in American trade policy affecting imported food products could alter competitiveness in the U.S. market. The company is actively following the situation and the possible effects.
Sustainability, traceability, and the “Metodo Berio”
Sustainability, innovation, and traceability are at the core of Salov’s strategy. A team of experts oversees purchasing, tasting, and continuous monitoring of global olive oil production, ensuring only the highest-quality oils enter the company’s facilities. Every batch is rigorously tested— both analytically and through sensory evaluation—before it is approved, underlining the strict internal quality standards.
Looking ahead, the company is working to extend the Metodo Berio— an Italian project dedicated to Filippo Berio extra virgin olive oils marketed in Italy—into international markets. The goal is to provide consumers worldwide with greater transparency “from field to bottle,” reinforcing trust and safeguarding the authenticity of the product.
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CONAPI-Mielizia targets Asia and North America with sustainable beekeeping
At Anuga 2025, CONAPI-Mielizia will showcase its wide range of organic honeys and functional preparations based on hive products, highlighting the distinctive quality of Italian beekeeping. Among the flagship innovations is MIELE+, an innovative concept available in 250g glass jars and launched in two functional formulations: an energizing blend (with Italian honey, pollen, and royal jelly) designed to support vitality and daily well-being, and MIELE+ BALSAMICO (with Italian honey and propolis), offering natural throat relief.
The company will also present its line of dietary supplements, created with high-quality beehive products supplied by cooperative beekeepers. Offered in va-
rious formats—sachets, vials, sprays, and syrups—these products are targeted to specific consumer needs such as energy, immune defense, throat relief, relaxation, and sleep.
“Each product is the result of a controlled and sustainable supply chain, designed to respect biodiversity and consumer health, while promoting a conscious, natural approach to self-care,” says Raphael Manseau, Export Manager for CONAPI-Mielizia.
Targeting Europe, Asia, and North America
While Italy remains the reference market, where Mielizia continues to work
closely with long-standing partners, the company is intensifying its expansion strategy towards Asia and North America. “Anuga is a key platform for us to strengthen brand visibility and establish strategic collaborations with new international partners,” underlines Manseau.
Competing through authenticity and quality
The global honey market is often characterized by local production in many regions, making international competition complex. For CONAPI-Mielizia, the challenge is to position high-quality organic honey and honey-based supplements in this context, emphasizing Italian beekeeping’s unique value proposition.
“Italian beekeeping enjoys strong international recognition, particularly in the organic segment, where reputation and appreciation have been consolidated over time. Our role is to make this distin-
ction visible in every market,” explains Manseau. This positioning is built on traceability, sustainability, and stringent quality standards, which remain key differentiators against multinational competitors.
Commitment
to sustainability and traceability
For CONAPI-Mielizia, sustainability is not a trend but a long-standing mission. The company works with a network of local partners for packaging materials, while ensuring products are certified, traceable, and part of a short supply chain. This guarantees both transparency for consumers and fair remuneration for producers.
“We believe traceability and sustainability are non-negotiable: they protect product quality, ensure fairness along the value chain, and reinforce the reputation of Italian beekeeping worldwide,” states Manseau.
Market signals and future outlook
In 2025, the organic sector has shown encouraging signs of recovery, with strong results achieved in collaboration with historical partners. Looking ahead, CONAPI-Mielizia plans to introduce new product references and innovative packaging solutions designed to highlight the versatility of honey and other hive products, particularly in strategic markets such as Asia and North America.
“Our goal is to adapt honey to new consumption modes and expectations, while maintaining the authenticity that makes our cooperative model unique,” concludes Manseau.
Grissin Bon bets on snackification to drive international growth
To strengthen its position in international markets, Grissin Bon has been focusing on one of its flagship products—the Fagolosi breadstick—and its snack-sized version, MiniFagolosi. While the traditional Fagoloso has already achieved strong success in Italy, the company sees the MiniFagolosi as a versatile snack with appeal even in markets where breadsticks are not part of the local food culture. At Anuga 2025, Grissin Bon will expand the range with two new flavors—Spicy and Pepper & Lime—joining the existing Classic and Pizza varieties.
Expanding the product portfolio
In addition to snack formats, the company will highlight its full range of breadsticks and rusks, with particular em-
phasis on two recent launches: Fagolosi Integrali, made with extra virgin olive oil and 100% whole wheat flour, and Le FrescheBiscottate Salate e Sfiziose, a savory rusk alternative to toasted bread. These innovations respond to growing consumer demand for healthier products rich in fiber and with reduced sugar content, as well as to the trend toward more convenient breakfast and lunch solutions.
Europe at the center of export growth
International business accounts for about 15% of Grissin Bon’s turnover, largely driven by private label. Today, the company is active in 38 countries, both as a branded manufacturer and co-packer, serving leading European retailers and B2B clients in the food industry. For Grissin
Bon, Europe remains the most strategic arena, and Anuga represents the ideal platform to connect directly with decision-makers from retail, catering, and food manufacturing. The company has recently attracted new clients from Poland, Portugal, and Slovenia, and aims to use the Cologne fair to strengthen these relationships.
Overcoming category challenges
Despite its strong international presence, Grissin Bon recognizes that breadsticks and rusks do not have the same cultural resonance abroad as other Italian categories like pasta, cheese, or wine. Logistics costs and limited product familiarity remain barriers. To address this, the company has invested in a Canadian production site in Brantford, Ontario, dedicated to B2B partnerships, while studying the dynamics of North American markets with the goal of expanding the Grissin Bon brand presence overseas.
Quality, service, and sustainability as levers
To remain a credible partner in global markets, Grissin Bon combines quality raw materials with continuous R&D. The company pioneered convenient
single-serve packs—such as its four-slice rusk portion—that preserve freshness while helping reduce food waste, in line with EU circular economy goals. Alongside healthier recipes (low-salt rusks, protein rusks, low-fat breadsticks, iodine-rich products), the company has adopted fully recyclable monomaterial packaging. Moreover, its R&D team works closely with private label clients to develop tailor-made recipes, reinforcing its role as a flexible partner for international retailers.
Snackification and future innovation
A defining trend in both Italy and abroad is the growing “snackification” of eating habits, which plays directly into the positioning of MiniFagolosi. The company’s R&D pipeline is already preparing additional flavors to be launched in 2026, designed to meet evolving consumer tastes across multiple geographies. By innovating within the snack segment while maintaining its commitment to quality and sustainability, Grissin Bon aims to consolidate its reputation as a trusted partner for international retail.
Caffè Motta targets horeca and global retail with new capsule and grain lines
New launches at Anuga 2025: horeca and sustainable capsules
At Anuga 2025, Caffè Motta will unveil key innovations that mark the company’s evolution toward a more complete and globally competitive product range. The main highlights include the launch of the new Professional line dedicated to the Ho.Re.Ca. channel, with high-quality blends in beans and pods tailored for bars, restaurants, and hotels. The fair will also serve as the stage for presenting new aluminum Nespresso-compatible capsules, offered in a 40+4 free pack format. These products are designed to meet growing demand for sustainable, practical, and cost-effective solutions – without compromi-
sing coffee quality. Anuga is viewed as a strategic opportunity to strengthen existing partnerships and build new ones, while promoting the company’s core values of quality, sustainability, and authentic Italian espresso tradition.
Strategic markets and the role of Cologne
Caffè Motta sees high potential in Central and Eastern Europe, the Middle East, and Asia – regions where demand for Italian espresso and openness to compatible and professional formats is on the rise. In this context, Anuga serves as a strategic hub to engage with global buyers, showcase innovation, and communicate how the brand blends tradi-
tion and flexibility across both retail and horeca channels.
Main
challenges in international positioning
The positioning of Italian agri-food products abroad faces both competitive and distribution-related challenges. On the competitive front, raw coffee price volatility and rising global inflation have made it harder for small and mid-sized companies to maintain a premium image. Additional barriers include tariffs, geopolitical tensions, and costly, complex logistics. Adapting to local regulations –from labelling to certifications – further requires flexibility and specialized capabilities.
How the brand responds to demand for sustainability and traceability
Caffè Motta has reimagined its entire supply chain in response to rising global expectations for sustainability, innovation, and transparency. Recyclable capsules and packaging are already in place, aligned with EU standards and consumer needs. The production process now includes low-emission roasters and automated systems to cut waste and boost efficiency. A robust traceability program supports the company’s belief that coffee should be good for people and for the planet.
Market trends and outlook for late 2025 and 2026
Caffè Motta is observing robust growth in premium coffee demand, especially in Asia and the Middle East, where consumers are increasingly interested in single-origin beans, sustainable certifications, and alternative brewing methods. Sustainability and digitalization continue to shape consumer preferences, with greater emphasis on traceable supply chains and environmental impact. Investments in compostable packaging and transparent communication further support this evolution.
Looking ahead, the second half of 2025 is expected to bring heightened competition, especially online, due to raw coffee price fluctuations. In response, the company is focusing on omnichannel strategies and partnerships with global marketplaces. For 2026, Caffè Motta anticipates a polarized market: on one side, premium segments; on the other, accessible, practical formats like compostable capsules and ESE pods—considered the most sustainable of all single-serve systems. The challenge will be to stay relevant in a constantly evolving global scenario.
Think Milk places PDO cheeses and sustainability at the heart of international discussions
At Anuga 2025, Italy’s dairy cooperatives are sending a clear message: strengthening the positioning of PDO cheeses while underlining their commitment to sustainability, traceability, and communication. Booth H051 in Hall 10.1 will serve as a key meeting point for international buyers and trade operators, offering the opportunity to taste some of the sector’s flagship cooperative products—Grana Padano, Parmigiano Reggiano, Asiago, Mozzarella, Gorgonzola, Provolone Valpadana.
Germany and beyond: key export markets
According to Giovanni Guarneri, repre-
sentative of the dairy sector at Alleanza delle Cooperative Agroalimentari, the Cologne trade show is not only a hub for new contacts but also a strategic platform to consolidate presence in core markets such as Germany, France, the UK, and the United States. Germany, in particular, remains a crucial outlet for Italian cheeses, consistently showing both strong absorption capacity and growing appreciation for Italy’s dairy heritage. Beyond these consolidated markets, promising signals are emerging elsewhere: Canada recorded triple-digit growth in mozzarella exports, while Asia—led by China, Japan, and South Korea—is beginning to show encouraging trends, albeit from still modest volumes.
Communication as a competitive
ver
dri-
In today’s geopolitical climate, marked by uncertainty and trade tensions, Italian dairy cooperatives are placing a strong emphasis on communication. Through the EU co-financed campaign Think Milk, Taste Europe, Be Smart, the aim is to raise consumer awareness of the true value of dairy products and counter widespread misconceptions and fake news. The initiative involves targeted outreach to consumers—especially younger generations—as well as to media and industry professionals, using a contemporary approach and digital-first communication channels.
Sustainability and innovation at the core
Sustainability is another cornerstone of this strategy. Cooperatives are investing in technological innovation such as CO₂ monitoring systems, scientific animal welfare reporting, and sustainability reports that track resource management. These measurable actions are designed to connect environmental responsibility with the undeniable nutritional and social value of milk and dairy products, reflecting the expectations of international markets.
Anuga as a platform for dialogue
At Anuga 2025, Think Milk aims to act as both a platform for business dialogue and a showcase of the Italian cooperative dairy model: a sector that approaches international markets with ambition, backed by a portfolio of unique PDO cheeses and a concrete commitment to sustainability, innovation, and effective communication.
Rye and seeds
A NEW RELEASE FROM AMERICAN SANDWICH
Soft slices of bread made with rye flour and sunflower seeds, for a rustic touch and a rich taste in every bite. A soft and wholesome sandwich bread, naturally source of fiber and made with natural ingredients like sourdough starter – with no added sugars.
ParmaFood Group leverages HPP technology to boost global expansion
At Anuga 2025, ParmaFood Group will showcase a wide and diversified portfolio, ranging from regional deli meats and HoReCa formats—including a patented innovative tray—to a refined line of ready-to-eat dishes prepared with sous-vide cooking and HPP (High Pressure Processing) technology. The offering will also include the Snack On The Road line with fresh raw sauces under the Fresche Idee brand, designed to meet the growing demand for authentic Made in Italy solutions from international consumers.
Europe as a growth accelerator
For ParmaFood Group, the Cologne fair is a strategic platform to strengthen relationships with Central, Northern, and Eastern European clients, areas where demand for quality and service is rising steadily. At the same time, Anuga is increasingly global, making it the ideal venue to connect with international food industry players and identify new growth opportunities.
Meeting the challenges of global positioning
Italian food is experiencing unprecedented visibility worldwide, but competition is intense. According to ParmaFood Group, the snacking category is one of the fastest-growing areas, often
featured in dedicated retail spaces with strong cross-selling potential. To succeed, consistency of quality is key: “Foreign consumers expect the same excellence they experience in Italy. This is why HPP technology is strategic, ensuring food safety while preserving the raw material’s quality,” the company emphasizes.
Sustainability through technology and Italian raw materials
ParmaFood Group integrates sustainability into its product and packaging strategies, with innovation at the core. By leveraging Italian raw materials and HPP technology, the company can de-
liver fresh, safe, and high-quality products to international markets, even thousands of kilometers away. “Our goal is to preserve the uniqueness of the Italian agri-food supply chain. If we succeed in building synergy across different sectors, we can create even greater value,” the company highlights.
Double-digit growth and future plans
The group has been recording double-digit growth for years, both in Italy and abroad, thanks to a combination of quality, service, and innovation. The introduction of HPP has been a strong booster, allowing ParmaFood Group to offer products that combine innovation with freshness and safety. Recently, the company inaugurated a new facility dedicated to ready meals and sandwiches, equipped with an additional HPP line, alongside a frozen line designed for “frozen-to-fresh” specialties. Looking ahead, ParmaFood Group plans
to expand its Fresche Idee line and unveil further innovations at Marca 2026. “We believed early on in investing in young teams to create young products for a young market, and this vision is paying off,” the company concludes.
From trofie to cups: Pasta Berruto redefines Italian pasta for global markets
At Anuga 2025, Pasta Berruto is ready to strengthen its position as an international player, blending innovation, Italian heritage, and sustainability. The Turin-based company, which exports 95% of its production, will present in Cologne its Pasta CUP – Pots of Italy line: a project that aims to redefine the concept of instant pasta while preserving authentic taste and premium quality.
“Anuga is a decisive moment for us,” says Stefano Ceppi, Marketing Manager at Pasta Berruto. “We will showcase the full range of Pasta CUP, a line designed to meet the needs of modern consumers who are looking for convenience,
authentic flavor, and reduced environmental impact.” Alongside this innovative concept, Pasta Berruto continues to highlight its artisanal tradition, bringing to the fair regional classics such as Trofie, Orecchiette, and Strascinati.
Goal: Strengthening Leadership in Premium Instant Pasta
The company’s strategy is twofold: reinforcing its leadership in the premium instant pasta segment and establishing new commercial relationships in high-potential foreign markets. “Anuga is the key event of the year for us,” Ceppi
notes. “It’s a unique meeting point with Europe, the Middle East, Asia, and the Americas—markets that value Made in Italy and seek reliable, forward-thinking partners.”
Global Competition and Distribution Challenges
Pasta Berruto is well aware of the current challenges. “Market instability, short-term business logics, and competition from countries with lower costs or more aggressive trade policies are major obstacles,” Ceppi explains. “On the distribution side, the complexity of logistics and access to established channels demand constant presence and strong relationships. In a volatile geopolitical context, the introduction of potential tariffs would significantly penalize companies like ours that rely heavily on exports.”
Sustainability and Traceability as Key Differentiators
Despite the uncertainties, Pasta Berruto continues to invest in sustainability and transparency as core values. “Sustainability is at the heart of our strategy,” Ceppi states. “We will soon publish
our second sustainability report and are working towards new certifications that will position us among the most advanced players in the sector. Our innovation efforts span both product and process, focusing on sustainable packaging, full traceability, and reducing environmental impact at every stage of the supply chain.”
Looking Ahead
While 2025 remains a challenging year, the global market continues to show interest in high-quality Italian products. “Despite the uncertainty, the appeal of Made in Italy remains strong,” Ceppi concludes. “Our strength lies in our ability to innovate and adapt—traits that allow us to remain competitive even during the most complex times.”
With eyes already on 2026, Pasta Berruto is preparing to navigate global shifts with a balanced blend of regional identity and international vision. And at Anuga 2025, this dual soul will be on full display.
