Digital marketing training institute in hyderabad

The Digital Marketing and Data Analytics Hub

ACADEMY

BROCHURE CERTIFIED DIGITAL MARKETING TRAINING SHORT TERM & INTERNSHIP TRAINING India's Premium Digital Marketing Academy for Job Seekers, Entrepreneurs, Corporates and Marketing Professionals

Become A Google & Facebook Certified Professional

One Training Program - 9 Certifications It is only skills and not degree that can help you grow. But if you are one of those individuals who believe in getting certified along with skills then we have got you covered.

After completion of the training not only will you become an expert in digital marketing but you will also be a Google & Facebook certified professional.

Google Analytics Certificate

Google Adword Certificate

Analytics Certification

AdWords Certification

YOUR NAME

YOUR NAME

is hereby awarded this certificate of achievement for the successful completion of the Google Aanlytics certification exam.

is hereby awarded this certificate of achievement for the successful completion of the Google AdWords certification exams.

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Mobile Advertising Certificate

Shopping Advertising Certificate

Mobile Advertising Certification

AdWords Certification

YOUR NAME

YOUR NAME

is awarded this certification for passing the Adwords Fundamentals and Mobile Advertising exams.

is awarded this certificate for passing the AdWords Fundamentals and Shopping Advertising exams.

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6 Adwords Certification- To become AdWords Certified, you'll need to pass the AdWords Fundamental exam and one more AdWords exam.

GDA will prepare and help you to clear all these exams AdWords Fundamental

Video Advertising

Google Analytics Certification

Search Advertising

Shopping Advertising

Facebook Blueprint Certifications

Display Advertising

Mobile Advertising

Industry Recognized GDA Certificate

Vide range of Career Options available that you can choose after completion of Digital Marketing and other courses Social Media Analyst

PPC Analyst

Salary : 15k to 30k After 2 years of experience Designation - Social Media Manager Salary 35k to 65k

Salary: 15k to 30k After 2 years of experience Designation - PPC Expert Salary: 35k to 65k

Content Marketing Executive

Digital Marketing Executive

Salary: 15k to 30k After 3 years of experience Designation - Content Marketing Manager Salary: 40k to 60k

Salary: 15k to 30k After 3 years of experience Designation - Digital Marketing Manager Salary: 40k to 75k

Online Reputation Executive

Freelance Digital Marketer

Salary: 15k to 30k After 3 years of experience Designation - Online Reputation Manager Salary: 30k to 50k

Monthly earning with just 2-3 projects: 20k to 50k Monthly earning with just 4-5 projects: 75k to 1.5lacs

CAREER COMPARISON

Duration

Fee

No of Jobs

Job Seekers

Average Monthly Salary

Placements

By Course

MBA

2 Years

2-12 Lacs

1 Lac

3 Lacs

15k to 35k

26%

MCA

2/3 Years

2-4 Lacs

58k

2 Lacs

12k to 25k

18%

B.tech

4 Years

3-12 Lacs

4 Lacs

18 Lacs

10k to 25k

13%

PGDM

2 Years

2-8 Lacs

60k

4 Lacs

15k to 30k

23%

Advanced Digital Marketing Course @GDA

2-6 Months

0.25 Lac

35 Lacs more in next 3years

45 K

15k to 40k

92%

12 Lacs +

TRAINING PROCESS

The training is initiated with Digital Marketing Introduction where you will learn the basics of digital marketing that helps you build a strong base for the practical sessions that follow.

Then, to provide hands-on-practical exposure you create a website.

The purpose behind creating a website is to provide you a practical exposure of every component. At GDA, you are not just learning digital marketing, you are actually doing it.

Once you have the basics in order and your website is up and running, the training kick starts to more advanced modules wherein you learn SEO, PPC Advertising, Google Analytics, E-mail marketing, Mobile Web Marketing and Online Advertising.

Another interesting component in this training program is Social Media Marketing comprising of Facebook, Twitter, LinkedIn, Video and Viral marketing. Keeping modern day business requirements in mind, this training has a very important component, i.e., Lead generation for business.

Under this component, you not only learn how to generate potential business leads but, also how to convert those leads into sales and increase your business revenue.

Our team of renowned digital experts will train and share techniques on how you can make money online with AďŹƒliate Marketing and AdSense Blogging. So, this will help you earning money online anytime, as a part-time or full-time freelance. You just need a laptop and an internet connection!

Once your training is over and you are well versed practically with all the components, you are awarded an industry recognized certiďŹ cation from GDA in association with IMarks (Digital Marketing and Media Agency) and gain advantage with our free job assistance to ďŹ nd your dream job in the ever-growing digital marketing industry.

WHAT YOU LEARN? The only digital marketing training program where you get in-depth knowledge of all the 12 modules of digital marketing with practical hands-on exposure. The same modules can be trained as individual short-term courses and under internship programs.

Advanced Digital Marketing

Search Engine Optimization

Social Media Marketing

Google Adwords

Email Marketing

Online Reputation Management

Web Analytics

Mobile Marketing

Content Marketing

Video Marketing

E Commerce Marketing

Lead Generation for Business

CERTIFIED ADVANCED DIGITAL MARKETING (CADM) COURSE

DM INTRODUCTION What is Marketing?

Converting TraďŹƒc to Leads

What is Digital Marketing?

Types of Conversion

Understanding Marketing Process

Conversion Process

Digital Marketing Vs Traditional Marketing?

Understanding Digital Marketing Process Visibility What is visibility?

Types of visibility Visitors Engagement What is engagement?

Why it is important?

Targeted TraďŹƒc Inbound Outbound

Retention Importance of Retention Types of Retention Performance Calculation Importance of Performance Calculation Tools Needed

Digital Marketing for Job Seekers, Corporates, Entrepreneurs and Working Professionals

Understanding Internet Understanding websites Domain names & their extensions Web Server & Web Hosting Types of web servers Types of websites Website Planning & Conceptualizing Booking a domain name & web hosting Adding domain name to web Server Adding webpages & content Adding Plugins

Building website using CMS Identifying objective of website Deciding on number of pages required Planning for engagement options Creating design of every webpage Best & Worst Examples

WEBSITE MANAGEMENT

EMAIL MARKETING What is email marketing?

Auto responders and its setup

How email works?

How to do Bulk Emailing?

Sending bulk emails and Challenges

Open Rate calculation

Overcoming these challenges

Click Rate

Types of email marketing- Opt-in & bulk emailing

Unique Opens

What is opt-in email marketing?

Unique Click

Setting up email marketing account

Hard and Soft Bounce

Best platforms to do opt-in email marketing

Best practices to send bulk emails

Types of Newsletters

Top email marketing software and usage

Email scheduling

Improving ROI with A/B testing

Email Template design Setting up lists & web form Creating a broadcast email

SEARCH ENGINE OPTIMIZATION (SEO) What is SEO? Introduction to SERP & Layout Search engines – How it works Importance of Search Engines in Digital Marketing Major functions of a search engine Keywords - Different types of keywords Keywords research process Understanding keywords mix Google keyword planner tool Google Operators On Page Optimization

Importance of backlinks and citations in SEO Off page activities Press Release Setting up blog Link building - Types of link building Do’s and Dont’s of link building Link building strategies for your business Easy link acquisition techniques

Local SEO Google places optimization Classified submissions

Keywords optimization

Using H card

Content optimization & planning

Citation

Understanding your audience for content planning Difference between keywords stuffing & keyword placement Internal linking Meta tags creation On Page Setup activities Creating Webpage in HTML Google webmasters tool & website verification Writing optimized content Sitemap creation & submission in website & webmasters Writing content for article, blog and press release

Off Page optimization What is Domain Authority?

How to increase Domain Authority?

Back links - Types back links

Top tools for SEO Preparing SEO reports Creating SEO Strategy for your business What is link juice?

Importance of domain and page authority Optimizing exact keywords for your business Google Panda Algorithm Google Penguin Google EMD Update Saving your site from Google Panda, Penguin and EMD Update Recovering your site from Panda, Penguin and EMD

SOCIAL MEDIA MARKETING (SMM) What is Social Media?

Fan engagement

Existing Social Media paradigms & psychology

Important apps to do fan page marketing

Social Media integration with the website

Group Creation

Social Media Branding creation

Ad Creation

Facebook marketing

Event Creation

Types of websites

Hash Tags

Understanding Facebook marketing

Facebook advertising - Types of Facebook advertising

Practical session 1

Best practices for Facebook advertising

Creating Facebook page

Understanding Facebook best practices

Uploading contacts for invitation

Understanding edgerank and art of engagement

Exercise on fan page wall posting

Practical Session 2

Increasing fans on fan page

Creating Facebook advertising campaign

How to do marketing on fan page (with examples)

Targeting in ad campaign Payment module- CPC vs CPM vs CPA Setting up conversion tracking

SOCIAL MEDIA MARKETING (SMM) Linkedin Marketing

Video Marketing

What is LinkedIn?

Understanding Video Campaign

Understanding LinkedIn

Creating 1st Video Campaign

Company profile vs Individual profiles

Importance of video marketing

Understanding Linkedin groups

Benefits of video marketing

How to do marketing on LinkedIn groups

Uploading videos on video marketing websites

Linkedin advertising & it’s best practices

Using YouTube for business

Increasing ROI from LinkedIn ads

Developing YouTube video marketing Strategy

Linkedin publishing

Bringing visitors from YouTube videos to your website

Company pages

Creating Video ADgroups

Adv on linkedIn

Targeting Options

Display vs text

Understanding Bid Strategy

Twitter Marketing

Others

Understanding Twitter

Slideshare

Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

Scribd

Marketing on Twitter Black hat techniques of twitter marketing Engaging with users on Twitter Hashtags Integrating Twitter with other social media sites Advertising on Twitter Creating campaigns Types of ads Tools for twitter marketing Twitter Advertising Twitter Cards

Pinterest Instagram

GOOGLE ADWORDS Google AdWords Overview

Creating Search Campaigns

Understanding inorganic search results

Types of Search Campaigns - Standard

Introduction to Google Adwords & PPC advertising

All features, dynamic search & product listing

Overview of Microsoft Adcenter (Bing & Yahoo)

Google merchant center.

Setting up Google Adwords account

Creating our 1st search campaign

Understanding Adwords account structure

Doing campaign level settings

Campaigns, Adgroups, Ads, Keywords, etc

Understanding location targeting

Types of Advertising campaigns- Search, Display, Shopping & video

Different types of location targeting

Difference between search & display campaign

Understanding Adwords Algorithm How does Adwords rank ads Understanding Adwords algorithm (adrank) in detail with examples

What is bidding strategy?

Understanding different types of bid strategy Manual Auto Advanced level bid strategies

What is quality score

Enhanced CPC

Why quality score is important

CPA

What is CTR? Why CTR is important?

Understanding bids

GOOGLE ADWORDS What are flexible bidding strategies?

Evaluating campaign stats

Understanding flexible bidding strategy

Optimizing with conversion report

Pros & Cons of different bid strategies

Optimizing with keywords

Understanding ad-extensions

Optimizing performing keywords

Types of ad-extensions

Optimizing non performing keywords

Adding ad-extensions in our campaign

How to decrease CPC

Creating adgroups

Analyzing your competitors performance

Finding relevant adgroups options using tools Creating adgroups using tool Understanding keywords Display vs text Finding relevant keywords Adding keywords in ad-group Using keyword planner tool Understanding types of keywords Broad, Phrase, exact, synonym & negative Examples of types of keywords Pros and cons of diff. types of keywords Creating ads Understanding ad metrics Display & destination URL How to write a compelling ad copy Best & worst examples of ads Creating ads

Tracking Performance/Conversion What is conversion tracking?

Why is it important How to set up conversion tracking Adding tracking code in your website Checking conversion stats

Optimizing Search Campaigns How to optimize campaigns at the time of creation?

Optimizing campaign via adgroups Importance of CTR in optimization How to increase CTR Importance of quality score in optimization How to increase quality score Importance of negative keywords in optimization

Creating Display Campaign Types of display campaigns- All features, Mobile app, Remarketing, Engagement Creating 1st display campaign Difference in search & display campaign settings Doing campaign level settings Understanding CPM bid strategy Advance settings Ad-scheduling Ad-delivery Understanding ads placement Creating diff. adgroups Using display planner tool Finding relevant websites for ads placement Creating text ads Creating banner ads using tools Uploading banner ads

Optimizing Display Campaign Other Opportunities Mobile Ads Video Ads Track & Measure view through conversions

Remarketing What is remarketing?

Setting up remarketing campaign Creating Remarketing lists Advanced Level list creation Custom audience

Landing page optimization Call to actions Importance of UI/ UX Design

ONLINE REPUTATION MANAGEMENT (ORM) What is online reputation management?

Why online reputation management is need of hour Understanding ORM scenario How to deal with criticism online?

How to engage with customers?

10 Online reputation management Commandments 15 ways to create positive brand image online Understanding tools for monitoring online reputation Step by step guide to overcome negative online reputation Best examples of online reputation management

WEB ANALYTICS

GEO

Social Media Analytics

Interests

Facebook Insights

Behavior

Twitter Analytics

What is Web Analytics?

Technology

YouTube Analytics

Analytics Vs Intuition

Mobile

Google Plus Analytics

Benchmark

Social Ad Analytics/ ROI Measurement

Users Flow

Sentiment Analysis

Introduction

Google Analytics Getting Started With Google Analytics How Google Analytics works?

Acquisition

Accounts, profiles and users navigation

Tree maps

Google Analytics

Channels

Basic metrics

SEO

The main sections of Google Analytics reports

Adwords

Traffic Sources

Social Media

Direct, referring, and search traffic

Campaigns

Campaigns AdWords, Adsense Understanding Metrics

Behaviour Behaviour Flow Site Speed

User

Site Search

Session

Site Content

Visits Page Views Unique Page Views and Sessions Audience Active Users Cohort Analysis Demographics

Text Analytics

User Management Adding Users to the account Goal Tracking Setup

MOBILE MARKETING Understanding Mobile Devices Mobile Marketing and Social Media Mobile Marketing Measurement and Analytics Fundamentals of Mobile Marketing Key industry terminology Creating mobile website through Wordpress Using tools to create mobile websites Using tools to create mobile app Advertising on mobile (App & Web) Targeting ads on Apps Targeting ads via location Targeting ads on search engine

Content Marketing on mobile Mobile strategy-segmentations option targeting and dierentiation SMS marketing

AFFILIATE MARKETING What is affiliate marketing?

Earning through affiliate marketing Affiliate marketing history Scenario in India How to be a super affiliate?

Different ways to do affiliate marketing Affiliate marketing secrets Examples of making money as an affiliate Getting your started as an affiliate Some of the top affiliate network in the world How to identify, recruit and retain Publishers How to identify Merchants

CONTENT MARKETING What is Content Marketing?

Article Marketing

Introduction to content marketing

How to market your content?

Objective of content marketing

Understanding online inuencers

Types of content

Ways to connect with online inuencers

Writing captivating content

Writing magnetic headlines

Keyword research

Case study on content marketing

Optimizing content for search engines Discussing authority blog Steps towards developing authority blog Ways to monetizing authority blog

GOOGLE ADSENSE What is AdSense?

Getting approval for AdSense Using your AdSense account interface Placing ads on your blog Creating blogs How to make money with AdSense

ECOMMERCE MARKETING What is E-Commerce?

Top ecommerce websites around the world & it's scenario in India Difference between E-Commerce software and Shopping Cart software Payment Gateways, Merchant Accounts & Logistics Woocommerce Integration Affiliate Marketing by promoting products.

Case studies Google Product Listing Ads (PLA) SEO for an ecommerce website

LEAD GENERATION FOR BUSINESS Understanding lead generation for business

Landing page types

Importance of lead generation

A/B testing

Landing page

Selecting landing pages after A/B testing

Thank-you page

Converting leads into sales

Website Vs Landing page

Lead nurturing strategy

Creating a landing page

Lead funnel

Creating a thank-you page Practical session - creating a landing page

GDA FOR WORKING SPECIALISTS

Give boost to your career today!

Currently, Digital Marketing is one of the most sought after career options globally because of various reasons, one being its growth rate. While other industries are fighting with a rate of growth being 5 – 10%, Digital marketing Industry is growing at a rate of 30% which is not going to be stagnant, rather it is going to expand its horizon.

The role of Digital marketing across various industries is increasing day by day and is becoming even more relevant. Majority of the corporates are hiring the specialists in Digital Marketing. Hence it makes sense for almost all the marketing professionals to get expertize in digital marketing.

The scope for marketing professionals in this domain is increasing alarmingly. But it is advisable for the professionals to do thorough research and identify the area of specialization in order to get best out of it.

How GDA will enhance your skills?

Working professionals who are not satisfied with their current career or salary, etc. may definitely utilize this new ocean of opportunities in this field. Not only private organizations but even sectors like banks, education, medical, hospitality industry and Government sectors are employing the digital platform for their marketing needs. So, specialists who are as of now connected with both of these fields may have an advantage over their career by learning digital marketing.

Remember: In the coming years, Digital marketing would not remain just a choice but it would become the need of marketing industries because of the increasing competition and Globalization. Almost all the companies will commence to advertise their products/ services digitally apart from the traditional way of marketing. This gives ample of opportunities to the working professionals to make career in digital marketing.

In this regard, we are here to boost your career by adding advance skills in digital marketing.

Don’t be late - It's time to get started.

Benefits Boost your Salary by upto 30%

Have an extra edge over other employees

Earn part time or as a freelancer

Get more career opportunities

Add most demanded skills to your CV

Faster career growth

GDA FOR BUDDING ENTREPRENEURS

Initiate your business New Brands across the world are being propelled each day and they are struggling to keep pace with the consumer buying experience. The opposition, therefore, is with each other, as well as with the huge number of advertising eorts that buyers are immersed consistently.

The attention is henceforth on showcasing operations including talented individuals, consistent procedures and productive innovation.

New companies ordinarily work on a tight spending plan and time. They require their promotions to empower them to digitize their client experiences which will be adaptable.

So, what should you know?

Advanced digital promotions has the ability to change the process through innovation in a more economical way. This ability gives it the edge over other advertising channels and is precisely what a startup needs to develop and manage in this exceedingly aggressive market.

Digital Marketing enables a brand to develop and manage by conveying with an innovation that mechanizes the processes, customizes, and coordinates the activities. It works on countless, attempting to reach everybody globally.

How GDA will kick-start & propel your growth?

Without an advanced digital marketing techniques set up, new customer acquisitions, brand awareness, and opportunities will probably be harmed. Just with a limited promoting plan, a little organization with exceptionally restricted budget plan seek to connect a group of people of millions around the world.

In this regard, in order to take the best of the decisions, whether you outsource or do it yourself, the digital marketing course will focus on your learning by doing it yourself with industrial live case studies and assignments.

BeneďŹ ts Find & get more clients online for your product/ service.

Increase your revenue.

Create your brand awareness using social media and visibility.

Gain proďŹ ciency in operating your online business.

Reduce your advertising cost by 60%.

Lead generation through inbound marketing.

GDA FOR BUSINESS OWNERS

The developments in digital marketing across the globe is moving at a fast pace. It can be difficult to update yourself if you are not frequently looking up the latest happenings and best practices. Also managing this in addition to your daily activities can be quite traumatic. An easier solution is to benefit from digital marketing training which will explain the latest developments within each area of digital practice with up to date case studies and relevant examples for your business.

With an array of digital channels to choose from, it’s important that your business is using the right digital marketing mix to engage with potential and current customers. An effective digital strategy will help you make the best decisions to reach your KPIs. This training will take delegates through the SOSTAC model to produce a digital marketing strategy that you can apply in your business straight away.

What should you know?

Today every industry across the globe is employing digital marketing and media services to promote their businesses and getting more reach, brand and success than using traditional marketing techniques. Your job as a business owner or an entrepreneur is to boost sales for your business, generate more revenue and to keep the business going, acquiring more new customers and become a brand in the market.

By marketing your business online, using channels like social media, e-mails, search engines, you can easily reach out to a wider audience with no geographical boundaries, increase brand awareness, bring targeted traffic to your website, generate potential leads and convert them into sales within your budget constraints.

The focus of digital marketing is to drive traffic to a website. However, once you have generated traffic you need to encourage your visitors to convert, otherwise the budget spent on the website and generating traffic is lost.

Learn how to make your website more productive by joining this one day course looking at the best tools you can use to identify ways to improve your customer experience and increase your conversion rate.

How GDA will help you increase your revenue?

The world of digital marketing is very vibrant.

SEO can put you ahead of the competition.

Search Engine Optimized web site is more likely to have more customers and make more sales.

Social media channels for your business get you more followers, reach, engagement and leads.

Social Media advertising can be a cost effective way to promote your business versus traditional advertising methods.

Google Analytics provides opportunities in being able to update and improve website usability, identify target audience, breakdown keywords and analysing traffic – and the biggest benefit is that it is free to use

Benefits Get better ROI on your marketing expenditure

Increase sales revenue

Spend you marketing budget for your target audience only

Create brand awareness and increase visibility

Generate potential leads

Convert your company name into a brand name

GDA FOR JOB SEEKERS

18 Lacs Jobs in Digital Marketing at present Almost every single company across the globe, be it small, medium or large have started using digital marketing to showcase their brand, reach and increase their sales. For this, they require efficient digital marketing professionals who can run their online marketing activities successfully.

You can be one of them. Learn the latest techniques and enhance your skills to become a complete digital marketing expert with our training program.

How GDA makes it possible?

The whole purpose behind providing hands-on practical industrial training including handling PPC campaigns and generating business leads so that you get recognized for a wonderful career at the companies who are looking for skilled digital marketing experts, can reach you for offering a high paid job.

How you will get benefitted with a job?

Today every industry across the globe is employing digital marketing professionals to promote their businesses for getting more reach, brand and success. Your job as a digital marketing expert is to boost sales for your business, generate more revenue and to keep the business going, acquiring more new customers and become a brand in the market.

Every single second of this professional course will focus on your learning by doing it yourself with industrial case studies and assignments. This is a result oriented, industry specified course tailor-made to meet the growing demands of corporates who are trying their best to offbeat their competitors online and expand their customer base.

Benefits Make your C.V. stand out & get more call & crack interviews.

High career growth with advanced skills.

Have increased self-esteem and respect from fellows.

Learn what others will learn later.

Earn commissions as an affiliate marketer.

Work part time as a freelancer along with your studies

Give companies extra reasons to hire you.

Get focused, action-oriented training to grow your expertise Get CERTIFIED by leaders in the Digital Marketing Industry

Comprehensive practical training

24/7 access to Trainer’s Support on Discussion Forum

10 REASONS WHY YOU COULD JOIN

Live Projects and Assignments

Google & Facebook Certification

Customer’s review 8.6/10

Gain access to professionaldevelopment webinars

Develop and execute digital marketing strategies Placement Assistance for Freshers & Digital Marketing Experts

INTERESTED? CONTACT US!

+91 73307 10407, +91 73307 10403

info@globaldigitalacademy.in

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