THE GEM
TABLE OF CONTENTS
THANK YOU FOR THE MAJOR SPONSORSHIP PROVIDED BY CG V LAQUINTA CHAM B RE EST 1950
The Greater Coachella Valley Chamber of Commerce (GCVCC) was created in 2016 in cooperation with the former Coachella, La Quinta, Cathedral City and Indio Chambers, along with the Cabazon Band of Mission Indians and Twenty-Nine Palms Band of Mission Indians. It enhances and significantly improves the way businesses interact with each other and the community in the entire Coachella Valley. As a Regional Chamber, the GCVCC delivers services and benefits to its members on a scope not seen before in the area.
CHAMBER BOARD OF DIRECTORS
JEFF FISHBEIN, CHAIR l FISHBEIN REAL ESTATE GROUP / COLDWELL BANKER REALTY
ALISON HENDRIX l NBC PALM SPRINGS - UNIVISION
DOUG MOTZ | MOTZ-RUSIN
The Gem is produced by the Greater Coachella Valley Chamber of Commerce.
The Gem is an official publication of the GCVCC. Circulation: Approximately 20,000. Distributed free to all residents, Chamber members and businesses in La Quinta.
To advertise please call (760) 347-0676. Please Note: The opinions and views expressed in all editorial material are those of the writer or person interviewed and are not necessarily those of the GCVCC, its Board of Directors, or the advertisers in The Gem. The GCVCC endorses no person, political candidate or opinion unless specifically stated. The Gem reserves the right to reject certain advertising submissions. For a list of advertising standards, please contact staff. The Gem reserves the right to edit all submissions for grammar, length, and questionable content. Advertisers please note that colors may look slightly darker, or slightly lighter due to variables in the printing process. Questions or comments? Email us at info@GCVCC.org or call (760) 347-0676.
CHAIRMAN’S MESSAGE
By: Jeff Fishbein Chairman of the La Quinta Chamber of Commerce
Spring in La Quinta is one of the most vibrant times of the year. Our beautiful desert city is alive with visitors, seasonal residents, and a thriving local business community that continues to grow and evolve. As we move through the final stretch of our peak season, it is an ideal time to reflect on the momentum we have built together and look ahead to the opportunities still in front of us.
Over the past few months, we have seen incredible engagement throughout our Chamber. From networking mixers and ribbon cuttings to signature events like the La Quinta Classic Car Show, our business community continues to demonstrate the energy, collaboration, and entrepreneurial spirit that make La Quinta such a special place to live, work, and invest.
Our local businesses are the heart of our city’s economy. Whether you operate a longstanding local institution, a new startup, or a growing regional brand, the success of each business contributes to the overall vitality of our community. Supporting one another, building partnerships, and staying engaged through the Chamber is how we collectively strengthen the local economy.
April also brings one of the most impactful economic periods for the Coachella Valley with the arrival of the internationally recognized music festivals. Events such as Coachella and Stagecoach draw hundreds of thousands of visitors from around the world, creating a powerful ripple effect for local businesses throughout the region.
Hotels, restaurants, retail shops, transportation services, and many other businesses experience a significant boost during these weeks as visitors explore everything our desert communities have to offer. While the festivals themselves take place nearby, the economic benefits extend throughout the valley, including here in La Quinta, where visitors often stay, dine, shop, and discover our incredible local businesses.
This seasonal surge serves as an important reminder of how tourism and events continue to play a vital role in supporting our local economy. It also highlights the importance of maintaining a vibrant, welcoming business environment that encourages visitors to return again and again.
As we move forward together, let’s continue building connections, supporting our local businesses, and strengthening the partnerships that help keep La Quinta one of the most dynamic and welcoming business communities in the Coachella Valley.
An International Diamond Society award-winning REALTOR® with Coldwell Banker Realty, the desert’s premier real estate firm, Jeff Fishbein, known throughout the community as Mr. La Quinta, has earned a distinguished reputation for representing discerning buyers and sellers across the Coachella Valley. With a consistent 5-Star rating on Zillow, Jeff is recognized for his white-glove service, strategic market insight, and ability to navigate complex transactions with discretion and precision. Guided by his philosophy, “Not the BIGGEST Realtor, but the BEST,” he delivers a level of professionalism, trust, and elevated representation that aligns with the exceptional lifestyle our desert communities offer.
Saturday, April 4, 2026
Applications must be submitted by June 8, 2026
Interviews will be conducted by the City Council/Housing Authority on June 18, 2026, at 4:00 PM. Applicants must be present for consideration.
For more information, visit laquintaca.gov/commissions or call the City Clerk's Office at 760.777.7092
d a registered voter.
Hands-On Cosmetology Program
Prepares Local Students for Careers as Hairstylists
Story by: Sherry Barkas/City of La Quinta
Sitting at a table in the classroom of Elite Cosmetology School, Abby Madrigal, a La Quinta High School senior, talked about the program and its benefits while doing a fellow student’s nails.
“Since I was little, I was interested in doing hair,” she said.
The two-year program prepares students for careers in cosmetology and barbering, teaching them the basics of hair, skin and nail care including coloring and thermal styling. The barbering curriculum is much the same, except that rather than doing nails, students give shaves.
The school is part of Elite Cosmetology’s full-service salon where students also get experience working with paying clients.
That was “a little nerve-racking at first,” Abby said, but most of the clients welcomed the students. “It’s been really fun.”
Since 2022, Elite Cosmetology School in The Shops at Palm Desert has been
welcoming students within the Desert Sands Unified School District, including Summit and La Quinta high-schoolers.
Classes are Monday through Friday from 1 to 4 p.m. with transportation provided from Summit High School.
Tuition is paid for by the school district including the fee to take the state licensing test after graduation.
Up to 28 students are enrolled each year, starting when they are juniors and continuing into their senior years.
The program is geared to students who want a career in cosmetology or barbering, said Dax Hussey, who teaches the course at Elite.
“At the end of the day, it’s nice to work with adults and high school students to develop this passion of theirs,” said Hussey who enjoys being a mentor to the students. “I absolutely love what I do.”
Students can apply for the program in their sophomore year of high school. They are interviewed by the school and,
if accepted, start in their junior year, Hussey said.
“When they finish, they have everything they need to take the licensing test, which is administered through the state,” Hussey said.
The challenge comes in taking the licensing exam, he said. The nearest test site is in Riverside, which can be difficult for some students to get to, but the school is working to set one up at College of the Desert which has a testing site at the Palm Desert mall.
The school partners with Beauty Cast Network to help students find employment after graduation.
Building on Dreams
As a senior, Briana Santamaria is in the final months of her second year and preparing for graduation while Emily Luna, a junior, is in her first year. Both enrolled in the program through Summit High School.
They are program ambassadors, a leadership role that takes them into middle and high schools to introduce the cosmetology program to other students.
“We let them know … there are other ways of making a living and you don’t have to go to college, you can also do something else like blue collar or a trade school,” Briana said.
“And you can do this all while in high school,” Emily said.
Both want to pursue careers in cosmetology when they graduate.
“I want to even take it a step further and go into dermatology and still do hair on the side,” Briana said.
Emily has wanted to be a hairdresser most of her life.
“My aunt is a hairdresser, so growing up I’ve seen her cut people’s hair and stuff, and I’ve always been interested in using my hair as a form of expression … always having fun with that or doing my own nails. So, this is definitely something I’ve been interested in since I was a kid,” Emily said.
It was similar for Briana.
“I’ve always liked doing other people’s hair, especially if they commented, ‘Oh, I like how you did it. It looks nice,’ which just encouraged me more,” she said. “When I saw the program I thought, let’s give it a shot.”
The program is hourly based and students must complete 1,000 hours, so any time
they miss has to be made up.
“If you’re five minutes late, you have to make up that five minutes,” Briana said. Other requirements include performing 40 haircuts and 100 styles within the 1,000 hours.
The course is “very much hands-on,” Briana said, so “we’re not just sitting all day, listening to the instructor. We’re here actually doing the work.”
“I’m a very hands-on person,” Emily said, adding she learns better by doing what she is being taught rather than watching someone else. “I have to do it,” she said.
Students are given spreadsheets to track and manage their time and make sure they are meeting all the requirements.
“The beauty of this program is that after you graduate from here, they give you the
opportunity to come back and study (for the licensing exam) and do like a mini-101 lesson plan, if you have any questions,” Briana said.
The program is offered to any DSUSD student with Summit High as the home base and where over half the students attend school.
When the cosmetology program was first suggested to him, Kevin Bibo, director of College and Career Readiness at DSUSD, said he wasn’t sold it was a good idea.
“This is not like what we have done in the past around career and technical education,” Bibo said.
It started with DUSD collaborating with Coachella Valley and Palm Springs school districts which had previously worked with Elite Cosmetology, so there was a history of success, Bibo said.
Coachella Unified’s program continues but uses a cosmetology school in Coachella, he said. For DSUSD, it was more convenient for students to attend the school in Palm Desert.
“As soon as I saw the students in here working with the Elite team and the success that they were experiencing, then I realized … for the kids that participate here, this is their thing,” Bibo said.
“There have been a large number of students who have successfully completed the program and who have moved on to careers,” Bibo said.
HealthCare. Better Together.
Services offered in La Quinta
at Desert Care Network
Primary & Specialty Care
You may know Desert Care Network for its comprehensive healthcare services throughout the region, but did you know many services are available right here in La Quinta?
La Quinta Medical Center offers:
• Desert Care Network Primary & Specialty Care services include:
□ General Orthopedics
□ Hand and Upper Extremity Specialists
□ Joint Replacement and Joint Revision Specialist
□ Sports Medicine
□ Gastroenterology
• The Advanced Wound Healing Center – provides hyperbaric oxygen therapy and procedures for treating wounds
• Comprehensive Cancer Center in La Quinta offers:
□ Hematologic oncology and gynecologic oncology consultations
□ Infusion services
□ Mammography screenings
Additional services are available at our Palm Springs and Yucca Valley locations.
47647 Caleo Bay Dr. La Quinta, CA 92253
April is a busy month in La Quinta with our annual Eggstravaganza, Fly Over LQ and birthday picnic all taking place, along with the Coachella and Stagecoach music festivals in neighboring Indio.
The City of La Quinta’s events are all free and family friendly, so we hope you can join us for each one.
The Easter Eggstravaganza kicks it all off on Saturday, April 4, from 9 to 11 a.m. at La Quinta Park on the northeast corner of Adams Street and Blackhawk Way, across from the high school.
Festive activities will include an Easter egg hunt and photo opportunities with the Easter Bunny. Egg hunts will be divided by age group with the first hunt starting promptly at 9 a.m.
Don’t be late because these “hunts” are over in a blink of an eye.
CITY UPDATES
Fritz Burns Park Improvements
Construction on the estimated $7 million multiphase Fritz Burns Park Improvement project is nearing completion.
The project monthslong includes a new playground, restrooms, dog park, landscaping, shade and other amenities. Improvements in the pool area, including the addition of an activity pool and other amenities, will continue through May.
The pickleball and tennis courts remain open throughout construction.
CITY MANAGER’S MESSAGE
By: Jon McMillen, La Quinta City Manager
Let’s Go Fly a Kite!
Head over to SilverRock Park, 51900 SilverRock Way, on Saturday, April 11, for Fly Over LQ where you can design, build and fly your own kite from 8 to 10 a.m.
Free kite kits will be provided or feel free to bring one from home, if you like.
Happy 44th birthday, La Quinta!
Our annual birthday celebration will be held Saturday, April 25, from 9 a.m. to 12 p.m. at Civic Center Campus that will include a pet adoption event.
This event celebrates our City’s date of incorporation, May 1, 1982, and is packed with activities all ages can enjoy.
Local school performers, dance groups, and singers will provide entertainment.
There will be interactive attractions that include various inflatables such as an obstacle course, toddler friendly carnival
Swimming programs at Fritz Burns have been temporarily moved to Indio’s Pawley Pool until construction is completed.
Check the website, www.laquintaca.gov/ fbpark for updates and more details.
Road Improvement Projects
Construction is wrapping up, with an anticipated end date of April 6 on the following streets: Avenida Diaz, Avenida Juarez, Avenida Madero, Avenida Cortez, Avenida Morales, Avenida Montezuma, Calle Nogales, Calle Ensenada, Calle Sonora, Calle Durango, Calle Sinaloa, Calle Hidalgo, Monticello Community, La Quinta Highlands Community, and Adams Street.
playhouse, basketball shoot-out, and bounce houses.
Local community groups will provide general information on their programs and services along with interactive games and giveaways.
There will be free refreshments that include hot dogs, churros, snow cones, and more.
High school students participating in the City’s Youth Collective Program, a leadership initiative that educates and empowers the next generation of civic leaders through hands-on experiences and behind-the-scenes insights into local government, will host a pet adoption event in partnership with Riverside County Animal Services as part of their community project. The event will feature several dogs available for adoption.
Citywide Striping Refresh
Construction is anticipated to start in May for a striping refresh on miscellaneous roads throughout the City.
Miles Avenue Pavement Rehab
Construction is anticipated to start in May for pavement rehabilitation on Miles Avenue from Washington Street to Jefferson Street, within City limits.
COMMUNITY SERVICES
Online registration available at LaQuintaCA.gov
For more information, please call (760) 564-0096.
WELLNESS CENTER
Creative Wellness, Indoors Ballroom, Latin, Swing 6 – 7 p.m. T
Create & Play (Sarah Young) 5:30 – 6:30 p.m. T
Physical Wellness
Deep Stretch 2:40 – 3:30 p.m. T/TH
Mat Pilates 11 a.m. – 12 p.m. T/TH
Personal Trainer (by appt.) 9 a.m. – 3 p.m. M/TH
Pickleball 101 6 – 7 p.m. W (Fritz Burns Ct #3 & #4)
Sound Bath 6 – 7 p.m. TH
Stretch & Flex 9 – 10 a.m. W
Sunset PiYo 5:30 – 6 p.m. T/TH
Tai Chi Yang 1:30 – 2:30 p.m. T/TH
Yoga Flow (with Billee) 11 a.m. – 12 p.m. M/W
Social Wellness
La Quinta Ukulele Strummers 2 – 4 p.m. F
Movie Matinee (no fee) 1 p.m. M
Social Bridge 12 - 4 p.m. M (call Pat 760.219.9972) Fee: $4)
Mah Jongg “American” (Fee: $2) 12:30 – 3:30 p.m. T
Mexican Train Dominoes 1 – 4 p.m. W (Fee: $2)
Quilting for Good Times 1 – 3 p.m. TH (Volunteers)
Let’s Do Lunch: Tuesdays, April 7 & April 21, 11:30 a.m. – 1 p.m. A unique social activity that includes educational lectures, games, art creation workshops, exercise, live entertainment and more. Register by calling JFS Desert Savannah 760-325-4088 ext. 123 or email sortega@jfsdesert.org
Spring Luncheon, April 8, 11:30 a.m.
Visit with familiar friends and meet new friends while enjoying a delicious catered meal from Mission Catering. Please sign-up early seating is limited. Fee: $4.00
Look Who’s in the Lobby/Presentations/Workshops
HICAP One-on-One Consultations: Monday, April 13, 10 a.m. – 12 p.m.
A HICAP counselor one-on-one appointment for Medicare health insurance benefits. Appointments to meet at the Wellness Center can be made by calling HICAP at 800-4340222 or 909-256-8369.
Medicare Health Insurance: Thursday, April 16, 10 – 11:30 a.m. Free information, and answers to your questions about Medicare provided by Bill Proctor & Associates Inc.
Alzheimer’s Coachella Valley: Tuesday, April 21, 10 – 11:30 a.m. A Representative will share information on programs, resources, and screenings.
Open Court Time at La Quinta Boys & Girls Club
Desert Recreation District (DRD), the Boys & Girls Club, and the City of La Quinta have partnered to offer the following activities: Basketball Wednesdays & Volleyball, Tuesdays & Thursdays, 7 – 9 p.m. (doors open at 6:45 p.m.), Ages: All ages (13 and under must be accompanied by an adult), Fee: $5 daily drop-in, or $30 for an 8-visit Express Pass. For more information, please call DRD 760-564-9921.
EXHIBITS:
LA QUINTA MUSEUM
NEW FEATURED EXHIBIT:
Abuelita’s Kitchen, on exhibit through June 13
Exploring the themes of identity, place and food culture, Abuelita’s Kitchen features the stories of 10 grandmothers who have cooked, preserved and passed on Mexican food culture while creating communities and cultures that are unique to Southern California. This exhibit reveals each abuela’s unique relationship to Mexican cuisine, their birthplaces in Mexico, and their current homes in Los Angeles. This exhibit was developed by USC professor Sarah Portnoy with support from California Humanities and LA Plaza de Cultura y Artes. The exhibition tours through Exhibit Envoy, a nonprofit.
SPOTLIGHT EXHIBIT in our Local History gallery:
Thanks for the Memories: The Legacy of the Bob Hope Classic
This exhibit celebrates the man behind the tournament that helped shape the Coachella Valley’s identity. Experience the remarkable life of Bob Hope — the beloved entertainer whose quick wit, love of golf, and unwavering commitment to philanthropy transformed a regional event into one of the PGA Tour’s most iconic stops.
EVENTS:
Thursdays, April 2, 5 – 6 p.m.
Music at the Museum: Bad Jim and the BoneThumpers
Join us for the Blues with Bad Jim and the BoneThumpers! With influences from Texas and Chicago with a New Orleans flair, the
77885 Avenida Montezuma. La Quinta, CA 92253 | (760) 777-7170
La Quinta Museum April 2026
The La Quinta Museum is open Tuesday - Saturday, 10 a.m. – 4 p.m.
Admission and programs are FREE
BoneThumpers put their own flavor on the music while staying true to the heart of the Blues.
Thursday, April 9, 2 p.m.
LQHS Lecture: 150 Years Ago Today: Building the Railroad Through the Coachella Valley La Quinta Historical Society will host author and historian David MacKesey, who will delve into the history of the railroads in the Coachella Valley.
PROGRAMS:
As programs are subject to change, please find the latest information on our FREE programs at facebook.com/LaQuintaMuseum/events
Fridays, April 3 & 17, 1-3 p.m.
Sketchbook Journaling
Get in touch with your inner artist with sketchbook journaling. Basic supplies provided.
Saturday, April 4, 10 a.m.- noon
Family Fun with S.C.R.A.P. Gallery!
Bring the whole family to create recycled and upcycled art with Karen from the S.C.R.A.P. Gallery!
Wednesday, April 8, 1 p.m.
TED Talk Hangout
Let’s enjoy a TED talk on the big screen, and then discuss! This month, we’ll watch “3 Tips to Make Your World Beautifully Wild” by Isabella Tree.
Saturday, April 11, 1-3 p.m.
Genealogy Meet-Up
Whether you’re a beginner or an expert in genealogy, join us for discussion and collaboration.
Tuesdays, April 14 & 28, 1-3 p.m.
STITCH Fiber Arts Group
Bring your fiber project, meet with friends old and new, share what you’ve been working on, and get inspired for your next project.
Saturday, April 18, 1- 3 p.m.
Mindful Art Workshop
Unwind your mind as we try out meditative art together. This intuitive art practice emphasizes the process of creation rather than the final product, encouraging mindfulness and focus on the present moment. Supplies provided.
Tuesday, April 21, 11 a.m.
Take a Break with Huell
Join us for an episode of Huell Howser’s California’s Gold on the big screen. This month, Huell explores the coastal town of Guadalupe in Santa Barbara County, where the massive set from Cecil B. De Mille’s silent film epic, “The Ten Commandments,” is buried.
Thursday, April 30, 3 p.m.
Good Books in the Gallery
Let’s read a great book, and then get together to discuss! This month, we’ll read “The History of Sketch Comedy” by KeeganMichael Key. A limited number of free copies are available for book club participants, call 760-777-7170 to request one.
IT’S YOUR LIBRARY
Questions about Library programs? Call 760-564-4767
Please note that the Library and Makerspace will be closed on Sunday, April 5, 2026 for Easter.
SPECIAL EVENTS & NEW PROGRAMS
Kids of the Arts
Tuesday, April 14 @ 12:00 PM | Ages 5-7
Saturday, April 25 @ 12:00 PM | Ages 8 -12
Join the fun of learning new forms of art each month! From journaling, drawing, to clay and mini crafts, you’ll learn how to express yourself through different art mediums! Registration is required, please call or visit the library to register.
Know Your Rights Workshop: Tenant’s Rights
Tuesday, April 14 @ 5:30 PM | Ages 18+
Join Riverside Legal Aid at the library for a bilingual presentation with an attorney to learn about: eviction defense, unfair landlord practices, responses to unlawful detainers, and other tenant rights topics!
Listening Lounge
Wednesday, April 15 @ 5:30 PM | Ages 18+
Join us as we listen to vinyl records! Feel free to bring a book, craft, or activity to keep your hands occupied!
Dia de los Niños
Saturday, April 18 @ 10:00 AM | All Ages
Join us for a vibrant Children’s Day Cultural Fair, Dia de los Niños, where you can explore diverse cultures, enjoy live performances, connect with local resources, and more! Goodie bags available while supplies last.
Dad, Me, and Science
Tuesday, April 21 @ 12:00 PM | Ages 5-7
Duo up with Dad and join us for a fun science activity! Registration is required, please call or visit the library.
The Ephemera Vault
Saturday, April 25 @ 2:30 PM | Ages 13+
Join us as we create and express ourselves through junk journaling, scrapbooking, and collage making with Lofi music in the background. All supplies provided as they last, but you are welcome to bring your own materials as well!
LA QUINTA CREATION STATION PROGRAMS
Maker Craft: Not-So-Board-Games
Saturday, April 4, 2026 @ 10:30 AM - 5:00
PM | FREE | Ages 7 and Older | First Come Program
Celebrate National Board Game Day with a variety of board games! One table will be for kids while another will offer more mature or challenging games for older patrons.
Ozobots After School: Donkey Kong Obstacle Course
Thursday, April 9, 2026 | 3:00 PM - 5:30 PM | FREE | Ages 7-13 | First Come Program
It’s getting BANANAS here! Young Patrons can operate a small OZOBOT robot along our Donkey Kong inspired obstacle course. Try to avoid hitting barrels or slipping on any banana peels. Due to limited number of Ozobots, expect wait times.
MakerSpace Camp: Laser Cut Garden Stakes
Saturday, April 18, 2026
Session A: 10:30 AM - 12:00 PM (5 Spots Available)
Session B: 1:30 PM - 3:00 PM (5 Spots Available)
$5 Camp Fee| Ages 7-13 | RSVP Makers 7-13 years of age can sign up to learn about laser cutting wood into decorative garden stakes. Once the design is cut out, customize it by painting them!
Youth Maker’s Guild: Build A D&D Character
Saturday, April 25, 2026 | 10:00 AM - 12:00 PM | FREE | Ages 7-14 | First-Come Program Makers 7 to 14 years of age can join the Youth Makers Guild this month to learn how to build a playable Dungeons and Dragons character. Guild Members will pick a species, then subclass, and determine their skills and abilities with the help of our on-site Game Masters and some dice. This is a great way to introduce yourself to the world of D&D and let your imagination grow!
FAB-Tastic!: Crochet Club
Sunday, April 26, 2026 | 12:30 PM - 3:30 PM | FREE | Ages 7 and older| THIS IS NOT A CLASS
Swing by the Creation Station to join fellow Crochet and Fiber Artists as we craft together. Share your progress on a current project or ask for help with a particular stitch. All levels of skill are welcome.
Celebrate Mom,
1/2sies Co.: A Sweet New Tradition in La
Story by: GCVCC Staff
In a city known for its stunning desert landscapes, vibrant festivals, and tightknit community, a new gathering place has quickly captured the hearts—and taste buds—of locals and visitors alike. 1/2sies Co., a specialty doughnut and ice cream shop in La Quinta, is more than just a dessert destination. It’s a joyful community hub built around creativity, connection, and the simple happiness that comes from sharing something sweet.
Inspired by the love of food, family, and community, Danielle Ulian, owner and founder of 1/2sies Co., created a concept that blends gourmet doughnuts with specialty ice cream crafted from fresh, high-quality ingredients. As the first non-chain, homegrown shop in the area to offer both homemade doughnuts and ice cream under one roof, 1/2sies Co. has quickly become a place where people gather, celebrate, and create new traditions.
“We’re not just food—we’re an experience,” says Ulian. “We wanted to create a place that uplifts the community and gives people a joyful landing spot in their day.”
A Sweet Idea is Born
The inspiration for 1/2sies Co. grew from Ulian’s long relationship with the desert. She had been visiting La Quinta for nearly two decades to see family before
relocating to the city five years ago. Once she moved permanently, she began thinking about what the community might be missing.
“I started asking simple questions,” Ulian explains. “Where do families go after games or school for a sweet treat? Where is the local ice cream parlor that most little cities have?”
The search revealed a surprising gap. La Quinta, despite its charm and growing population, lacked a classic neighborhood ice cream shop. Then one day, when Ulian’s father requested doughnuts, she realized something else—there wasn’t a cozy local doughnut shop either.
The solution soon became clear. Ice cream and doughnuts together simply made sense.
“The more I talked about it, the more it felt right,” Ulian says. “They go together like peanut butter and jelly.”
The Story Behind the Name
The name 1/2sies Co. is playful, memorable, and deeply intentional. It reflects the shop’s signature concept: half-moon-shaped doughnuts designed to encourage sharing, mixing flavors, and enjoying dessert in a new way.
Ulian recalls that the idea came to her unexpectedly while developing the brand. During a moment of meditation, she sensed that the doughnuts she would
Quinta
create wouldn’t be the traditional round shape. That same night, she dreamed about half moons.
“When I woke up, I had this epiphany that we would make half-moon-shaped doughnuts,” Ulian says.
The idea resonated with her past experiences. Over the years, she had often brought doughnuts to parties and meetings and noticed a common pattern—people frequently cut the doughnuts in half so they could sample multiple flavors or eat a smaller portion. With 1/2sies’ semi-circle doughnuts, guests can mix and match flavors without needing to cut anything themselves. It’s a playful concept that gives people more control over their dessert experience.
The name reflects multiple layers of the concept. The shop serves half doughnuts, combines half ice cream and half doughnuts, and, as Ulian jokingly adds, the treats are so good you “have to have us.”
More Than Dessert—An Experience
Walking into 1/2sies Co. feels different from a traditional dessert shop. Ulian designed the space to be vibrant, welcoming, and uplifting—a place where people want to linger and connect.
“I wanted to create something joyful,” Ulian says. “A cool place where people can hang out, find comfort, and feel welcomed.”
In today’s fast-paced world, that sense of community matters. Whether someone is celebrating a birthday, meeting friends after school, or enjoying a late-night treat, 1/2sies Co. offers a fun and colorful atmosphere designed to brighten people’s day.
“We don’t always know what kind of day someone is having,” Ulian says. “So we wanted to be a place where people can come, enjoy delicious food made with integrity and love, and leave feeling a little happier.”
The Heartbeat of the Shop
Behind the scenes, Ulian leads a team of 12 employees she affectionately calls “the heartbeat of 1/2sies Co.”
Eight team members make up the frontof-house staff, welcoming guests and creating the shop’s warm atmosphere. Meanwhile, the baking team consists of three experienced bakers working alongside Ulian herself.
The team brings a wide range of culinary experience. One baker has more than 35 years in the food industry as an executive pastry chef, another has completed their culinary certificate, and another baker has been baking personally and professionally for a decade. Ulian herself has spent much of her life around food.
Her journey started early—working in her grandfather’s fried chicken business at just eight years old. As a teenager and young adult, she continued working in restaurants as a host and server.
While ice cream making and doughnut baking are newer skills for Ulian, she has embraced the learning process wholeheartedly. With a professional background as a psychologist for more than 20 years, she approaches food creation with curiosity, discipline, and a love of learning.
“I have a deep respect for the science behind baking and ice cream,” Ulian says. “And I’ve always had a forever-student mindset.”
Signature Treats
The menu at 1/2sies Co. offers a rotating selection of creative desserts that keep
guests coming back. Doughnut flavors change daily, while ice cream flavors rotate weekly.
Signature items include the shop’s homemade ice cream, specialty doughnuts, and ice cream pies and cakes. One of the most popular menu experiences is the “Scoop à la 1/2sie,” which pairs a scoop of ice cream with one of the shop’s signature half-moon doughnuts.
Guests can also enjoy their ice cream in a freshly made waffle cone or indulge in a colorful sundae.
Ulian admits choosing favorites is difficult, but a few standouts include maple-glazed doughnuts (with or without bacon), cherry toaster strudel, peach pie, lemon curd cheesecake, and triple chocolate. On the ice cream side, she loves classic vanilla bean, lavender honey, empowermint, pomegranate Italian ice, and a flavor called Melanin Beauty.
Quality ingredients are essential to the recipes. One key partner is Scott Bros. Dairy, a fifth-generation family dairy based in Moreno Valley and Chino.
“Sourcing matters significantly,” Ulian says. “Happy cows make great ice cream.”
A Place for the Community
Since opening, the response from the La Quinta community has been overwhelming in the best way.
“My heart is exploding from the response,” Ulian says.
Locals followed the shop’s progress during construction, watching as color appeared on the walls and excitement spread through neighborhood apps, country clubs, and social media platforms like Instagram and TikTok.
What Ulian enjoys most is seeing the diversity of the community walk through the doors—from children and families to longtime residents and visitors exploring the valley.
The grand opening and ribbon-cutting ceremony were particularly special, especially when the mayor and city council welcomed the new business to the city.
Looking Ahead
Ulian has big dreams for the future of 1/2sies Co. Plans are already underway for artist-themed ice cream flavors inspired by Coachella and Stagecoach, as well as participation in the City of La Quinta’s birthday celebration.
She also envisions expanding the concept with a future food trailer, catering for celebrations like weddings and quinceañeras, and new menu ideas such as ice-cream-and-coffee drinks, doughnutand-ice-cream specialty treats, and even “pupsicles” for four-legged friends.
A Sweet Stop in La Quinta
For first-time visitors, Ulian has a simple recommendation.
“First, try all of our ice cream,” she says with a laugh. “Then order a six-pack of 1/2sies doughnuts and a double scoop of combination ice cream on a waffle cone. Boom!”
In three words, Ulian describes 1/2sies Co. as friendly, delicious, and vibrant—a reflection of both the desserts and the atmosphere she has created.
Those curious to experience it for themselves can find 1/2sies Co. in Old Town La Quinta at 50921 Washington st. Suite C-1, where the colorful shop has quickly become a gathering spot for families, friends, and visitors alike. More information about the menu, seasonal flavors, and upcoming collaborations can be found at www.12siesco.com or by following the shop on Instagram at @1_2sies.
SPLASH. SPLASH.
STATE OF EDUCATION PRESENTS
Friday, May 1 , 2026 st 8:30 a.m. - 11:00 a.m. Agua Caliente Resort and Spa
This informative program will feature presentations and updates from Coachella Valley Unified School District, Desert Sands Unified School District, Palm Springs Unified School District, College of the Desert, and the Greater Coachella Valley Chamber of Commerce as they share initiatives, priorities, and collaborative efforts aimed at preparing the next generation of our regional workforce.
Title Sponsors Visionary Media Sponsor
Serving More Than Sandwiches:
How Brian Murphy’s Jimmy John’s Became a Family Business Rooted in Community
Story by: GCVCC Staff
When longtime automotive executive Brian Murphy decided it was time for a new chapter after three decades with Toyota and Ford Motor Company, he knew he wanted something different— something that would connect him more closely with people and community. What he didn’t know at the time was that his next venture would not only bring him to the counter of a sandwich shop, but also grow into a multi-generational family business dedicated to serving the Coachella Valley.
Raised in Detroit and Chicago, Murphy spent more than 30 years building a successful career in the automotive industry. His work took him across the country, relocating 14 times throughout his career. Eventually, after years of corporate leadership and constant travel, Murphy and his longtime girlfriend and now wife Gina decided it was time to settle somewhere they truly loved.
The answer had been quietly waiting for years.
Murphy had owned homes in the Coachella Valley since 2011, and over time the desert community began to feel like home. The region’s blend of natural beauty, growing economy, and welcoming residents made it the perfect place to put down permanent roots.
“We always loved the community, the people, the activities, and the growth the valley is experiencing,” Murphy says.
As retirement from the automotive world approached, he began searching for a business he could invest in locally— something he would enjoy and that would allow him to stay connected with the community. That search led him to a familiar name.
In December 2018, Murphy discovered that Jimmy John’s Palm Desert was for sale.
“I fell in love with the brand as well as the quality of the sandwich and products we offer,” he recalls.
The opportunity felt right, and he quickly moved forward with the purchase. Not long after, another opportunity appeared. When the Jimmy John’s La Quinta location became available in August 2019, he acquired that store as well, expanding his presence in the valley.
Since then, the business has continued to grow—not just as a restaurant, but as a meaningful part of the community.
Growing With the Community
Running a restaurant has come with its share of challenges, particularly in recent years. Rising labor costs, insurance increases, and fluctuating food prices have made the industry more complex than ever.
Still, the focus remains simple. “The evolution has been that it’s more and more fun every day to serve Jimmy John’s to our community,” Murphy says.
Part of what has helped the stores become recognizable fixtures in the valley is a commitment to giving back whenever possible. From the beginning, the goal wasn’t simply to sell sandwiches—it was to be involved in the lives of the people who live here.
“Our goal was to contribute to the community in any way possible,” he explains. “Even if it’s small, it makes a difference.”
Small Acts, Big Impact
One of the earliest charitable efforts began with something simple: bread.
Every Thursday, both Jimmy John’s locations would donate unused bread to Martha’s Village & Kitchen, a nonprofit organization that provides services to individuals and families experiencing homelessness.
What started as a routine donation quickly revealed something deeper.
“We realized how a small act of kindness could help many,” Murphy says.
Over time, the stores expanded their community partnerships to include nonprofits, schools, and youth- and family-oriented organizations across the Coachella Valley.
The impact of these efforts often becomes clear at events such as the Ronald McDonald House Gala, where local businesses and supporters gather to help families facing medical crises.
“Every year, when a family gets on stage with their child who has survived a crisis, I’m reminded how a small donation of time or resources can impact lives for the better,” he says.
For context, nearly 50 percent of the families served by the Ronald McDonald House in Loma Linda come from the Coachella Valley, making community support especially meaningful.
Inspired by Family and Service
Murphy’s commitment to giving back didn’t begin with business ownership. It traces back to childhood.
Growing up in Detroit, he remembers helping load a car trunk full of bread that would be sent to U.S. troops. Even at a young age, the experience left a lasting impression.
“I remember having that feeling that we were doing something positive,” he says. His parents also played a significant role in shaping his outlook.
“My mother and father were great role models,” Murphy says. “They inspired us to understand that no matter how small, we all have something to offer others.” His respect for service members runs deep as well. Murphy’s father served in the United States Marine Corps during the Korean War, which has inspired his ongoing support of military organizations and veterans.
A Family Business Today
What began as a solo business venture has grown into something even more meaningful: a family-run operation spanning three generations.
Today, the Jimmy John’s locations are operated alongside Murphy’s daughter Ali and son-in-law John, who have joined the business as partners and help lead daily operations.
And while the adults may handle the logistics, there’s already a younger member of the team bringing smiles to customers and staff alike.
“The star of the show,” Murphy says proudly, “is my granddaughter, Ali.”
Their involvement has transformed the restaurants into more than a workplace— they’ve become a true family business, rooted in shared values and a shared commitment to the community.
Behind the scenes, the dedicated team of employees like manager Laura Maler also play an essential role.
“Our team makes it all happen,” Murphy says. “Preparing and serving Jimmy John’s with a smile every day, often starting work in the early hours.”
Customers Who Make Giving Possible
While the owners organize charitable efforts, Murphy emphasizes that community support makes it all possible.
“By supporting Jimmy John’s La Quinta and Palm Desert—and our soon-to-open H&H Bagels—our customers allow us to give back in our small way,” he says.
It’s a cycle that reflects the broader relationship between local businesses and the communities they serve.
Thriving small businesses create jobs, gathering spaces, and economic stability. In return, healthy communities support those businesses through spending, engagement, and local pride.
“It’s a two-way relationship,” Murphy says.
Recognizing Everyday Heroes
One of the newest initiatives launched by the stores is the HEROES Program, designed to recognize the people who serve the community every day.
The program honors military members, first responders, hospital workers, and educators, offering them a free drink and chips with the purchase of any sandwich— every day, all day.
It’s a small gesture meant to acknowledge the work these individuals do for the community.
A Community That Gives Back
What makes La Quinta and the greater Coachella Valley special, Murphy says, is the strong sense of community that exists throughout the region.
“The area has a unique mix of natural beauty, cultural diversity, strong tourism, and a community lifestyle,” he explains.
Local volunteer programs, civic groups, neighborhood associations, and nonprofits all contribute to a shared culture of involvement.
“Many individuals and businesses already contribute we are simply following their lead,” Murphy says. “It truly takes a village.”
At the heart of Murphy’s philosophy is a simple belief:
“I am only one, but I am one. I cannot do everything, but I can do something.” — Edward Everett Hale
For Murphy and his family, that mindset continues to guide every decision—one act of kindness, and one customer, at a time.
To learn more about Jimmy John’s La Quinta and Palm Desert, visit www. jimmyjohns.com or contact your local Jimmy John’s store.
GIVING TREE OUTREACH CLUB
Story by: Sherry Barkas/City of La Quinta
A few months ago, La Quinta Public Library launched a new program that gives children ages 5 to 12 a chance to give back to their community.
The Giving Tree Outreach Club meets on the first and last Friday of every month at 4:30 p.m. and was created to fill a void for children who want to get involved and help others.
“The first Friday is spent brainstorming ways that we can be helpful to our community,” said Sarah Lawson, library associate who leads the program.
Everyone gets to share their ideas, then vote on what project they would like to focus on for the month. The last Friday of the month is spent doing the project, Lawson said.
The group is open to any type of service project, she said.
“In February, the group made handmade Valentine’s Day cards for the elderly,” Lawson said.
Other projects and ideas have included planting flowers for those unable to do so themselves, creating fleece blankets for Project Linus, participating in a toy/ food drive for local shelters, and more.
“We’re looking into rebuilding and maintaining the Little Free Libraries that used to reside around La Quinta as a project for the group,” Lawson said.
The hope is that the program will instill in the participants a sense of belonging and love for their community at an early age, while also emphasizing empathy and loving observation, Lawson said.
Current participants are ages 5, 6, 10 and 12. So far, just four children are participating in the club, which can take as many as 14.
The group also takes applications, or “Apple-cations,” from community members who may need help with a project.
Projects can be away from the library and include help with gardening, folding some laundry (limited to towels, shirts, pants/shorts and sweatshirts), wrapping presents, cooking a meal, or anything big or small. The group will choose projects based on the abilities of the kids, as well as their specialties and passions.
“The application lists a few of the restrictions for our group but other than that, we will be of service the best we can,” Lawson said.
As examples, they cannot do anything involving heavy equipment, things deemed age-inappropriate, or projects that would include anyone outside the Giving Tree club other than the person requesting the service.
The children cannot do hands-on animal projects either, such as dogwalking, but can be involved with painting a doghouse.
As the mother of two daughters under 13, Lawson was looking for volunteer opportunities for her girls and found that most places require they be 13 or older and go through an application process, she said.
“That inspired me to create this program, so kids can group together and serve others at any age, at any time and in their own unique ways. Some projects will be bigger and some will be small and simple,” Lawson said.
“I’m hoping this will be a space where kids can learn that small acts of kindness can change someone’s life in big ways. They also get to make great friends in the process,” she said.
For more information about the Giving Tree Outreach Club or Apple-cations, visit the La Quinta Library or call 760564-4767.
5 Reasons to Join the Chamber
Networking Opportunities – Connect with local business owners, community leaders, and potential clients at exclusive events.
Business Promotion – Gain visibility through chamber directories, social media, and marketing opportunities.
Advocacy & Representation – Have a voice in local government and business policies that impact your industry.
Educational Resources – Access workshops, seminars, and expert advice to help grow your business.
Community Involvement – Support local and show your commitment to the Coachella Valley region.
Workforce
Workforce
Workforce
Us ? Us ? Us ?
o a diverse pool of career-ready
Internship development & Work Experience Education
Visibility through career fairs, job boards, Advisory’s & targeted recruitment
Employer Interest
?
?
?
he Desert is not just a college it's a bridge between education and economic growth
Ability to multitask and work under min supervision
Opportunities to co-create training aligned with your industry needs
Be recognized as a community partner & talent builder through College of the Desert initiatives
Nashelle Me Job Develo Y
DINE OUT.
BACK.
The Greater Palm Springs is coming together to support health care access—one meal at a time. Dining Out For Life is a simple yet powerful way to give back to your community just by enjoying a meal at one of our participating restaurants.
THURSDAY, APRIL 23
WHERE STRATEGY MEETS DESIGN
Robert Andrew Millar & Associates pairs strategic expertise with design sensibility to deliver a refined real estate experience. Through a boutique practice serving a select clientele, the team provides whiteglove service-from thoughtful premarket preparation to precision marketing and strategic acquisition. Supported by an expert in-house team and the global reach of Sotheby’s International Realty, the result is elevated representation and exceptional personalized results.
Meet The Team
CELEBRATE THE CENTENNIAL, One Bite at a Time.
Join us as we celebrate our centennial with special dishes and cocktails, created in honor of this once-in-a-lifetime milestone at all three of our on-site restaurants.
Classic dishes, artfully revisited for our centennial year.
Oysters Rockefeller
Lyonnaise Salad
Filet Oscar
Baba au Rhum
Timeless favorites, made for a milestone year.
Shrimp Cocktail
Waldorf Salad
Chicken à la King
Peanut Butter Pie
Cocktail features: French 75 Sidecar
A celebratory take on bold Adobe flavors.
Pollo Centenario de La Mirage
Centennial Margarita
Scan the QR code to learn more, view menus, and make a reservation:
