Suzanne Thompson, Spring 23

SCRAMBLED FREE RANGE EGGS

BRANDING + DIGITAL CAMPAIGN

Scrambled Free Range Eggs sources and sells eggs locally in Gilbert, AZ. Their passion lies in educating conscience foodies and health-inspired couples and families on the benefits of free range versus store bought eggs. As a new brand, Scrambled requested branding and online content to spread awareness and increase sales. Thus, the digital campaign created includes targeted social media ads, engaging video and blog content, informative monthly newsletters, and exclusive email blasts that convince consumers to visit the website and purchase eggs.

Email is a critical part of the marketing funnel as it is an opportunity to speak directly to the target audience at a time that is convenient for them. This email blast for the month of May offers an exclusive discount code to receive $1.50 off their next order, encouraging consumers to visit the website and make a purchase.

COOKIE’S CONFECTIONS

BRANDING, FOOD TRUCK + PACKAGING

Cookie Christianson’s new food truck business, “Cookie’s Confections,” called for branding to advertise her wide variety of sweet treats including cakes, cookies, donuts, and ice cream. She desired a unique and heavily typographic logo appealing to women aged 18-44. Branding elements were used to create a food truck design, ice cream and donut packaging, treat bag, shake cups, and napkins.

CANYON CREATIVE

LOGO DESIGN + PRINT COLLATERAL

Canyon Creative is a student-run design agency operating within the College of Arts and Media (CAM) at Grand Canyon University (GCU). As a student worker, I was tasked to rebrand Canyon Creative with a new logo and promotional materials. The goal was to create a new identity that would build recognition and increase clientele.

Art Director: Christopher Murphy

Graphic Designer: Suzanne Thompson

Secondary Logo

Logomark

Secondary Logomark

Social Icon

Primary Logo

Light on Dark

CHOICES PREGNANCY CENTER

PRESENTATION GRAPHICS, WEB, SOCIAL MEDIA + PRINT

Choices Pregnancy Centers is a non-profit health organization that provides free and very low cost services to individuals facing unplanned pregnancies in Phoenix, Arizona. While working at Choices for almost four years, I created content for print and digital mediums. This includes designing multiple website pages through WordPress, assisting in social media management, creating presentation graphics for webinars, and photographing major annual events. In addition to this, I designed print materials to promote events and educate clients about services.

Art Director: Jacquelyn Brown

Graphic Designer: Suzanne Thompson

ALTER ECO

CHOCOLATE BAR PACKAGE REDESIGN

Alter Eco dark chocolate is crafted by Ecuadorian farmers who work to replant tropical forests in South America. The organic cacao is meticulously roasted by Swiss chocolatiers for a dark, deep and creamy finish. To stand out against competition, the brand desired an update of their average looking chocolate bar. The challenge was to create packaging that appeals to consumers while effectively communicating the background of the brand. To accomplish this, extra processes of embossing and foiling were assigned.

WEB DESIGN

On the next page, the redesign of the Los Angeles Times website was inspired by the visual imagery behind the news worthy stories of California. Additional web design sites feature a lead gen site for an upscale landscaping company, a redesign of Modern Proper’s recipe page, and a lead gen page for Pear Technology.

CENTER FOR CREATIVITY

The Center for Creativity is a new performance center within the College of Arts and Media (CAM) at Grand Canyon University. In collaboration with other Canyon Creative designers, I was tasked with designing a logo that coincided with the CAM branding. After multiple rounds of ideation and revisions, the concept I created was chosen as the final.

Art Director: Christopher Murphy

Designers: Suzanne Thompson, Haley Stoltz, and Anthony Giudice

COE BEAUTIFICATION

WALL GRAPHICS + ICON SET

While working at Canyon Creative, I had the opportunity to work on a beautification for GCU’s College of Education (COE). The project consisted of three wall graphics, including the COE student journey, an alumni heat map, and an inspirational quote for future teachers. Throughout this process, I saw the project through phases of production, edits, and final execution.

LEARNING LOUNGE

MURAL WALL GRAPHICS

The GCU Learning Lounge offers free tutoring to K-12 students in math, science, reading, and writing. As a Canyon Creative client, the Learning Lounge requested concepts for mural art throughout their academic space. To accomplish this, I worked with the Canyon Creative club to articulate and guide the vision of the design team. Additionally, I designed a few concepts for the entrance and recreational spaces.

MARTHA MCSALLY SOCIAL MEDIA

Martha McSally is the first woman to fly a fighter jet in combat and first to command a fighter squadron. She is also a speaker, author, and former Arizona Senator. To display her thought leadership, I created social media graphics of client reviews, motivational sayings, and more.

THE BLIND DATE

FILM FESTIVAL POSTER

The Blind Date is a 2022 GCU Film Festival Winner about a man who agrees to be set up on a blind date by his friend. To reflect the upbeat and humorous feel throughout the film, my team and I collaborated to construct a poster that showcases symbolic elements found in the short motion picture.

Art Director: Shaylee Steffen

Project Manager: Jayda Hindbo

Graphic Designer: Suzanne Thompson

VALLEY METRO

LANDING PAGE PITCH

The Phoenix Valley Metro is the regional public transportation agency that provides transit services to residents and tourists. However, the current light-rail track does not extend through the whole valley, preventing visitors from experiencing the rich culture. Thus, I was tasked to rebrand the Valley Metro and create projections for an expansion that would benefit tourists and allow them to easily navigate the city.

STUDENT VOTING GUIDE

EDITORIAL PUBLICATION

A Student’s Guide to Voting is a 12-page saddle stitch editorial professional piece that informs students about voting. Through branding continuity, the main purpose of the publication is to educate and gain new voters at the local, state, and national level.

VOTING TRADE SHOW

TRADE SHOW BOOTH + SWAG

To further educate and inform students about voting, the Write Your Future trade show booth allows individuals to register online as a new voter. As an incentive, students can to add their signature to the booth backdrop and receive free swag.

ANNIE LEIBOVITZ

RETROSPECTIVE BOOK RELEASE

Annie Leibovitz is an American portrait photographer best known for her engaging celebrity portraits. Her new retrospective book tells of the stories behind her lesser known celebrity ensemble photographs often featured on the cover of Vanity Fair. In promotion of the living legend’s book, I created a campaign to convince New York residents to register for a book signing and auctioning event.

PAPAGO HIVE HONEY

BRANDING + JAR LABEL DESIGN

A Phoenix-based honey company called Papago Hive Honey requested a rebrand for their range of jarred honey flavors. The logo design needed to exhibit pride in Arizona while communicating all ingredients are sourced locally from Arizona farmers.

THUMBNAILS ROUGHS

PAPAGO HIVE HONEY

TRADE SHOW, ADS + PRESENTATION GRAPHICS

After seeing the high quality work produced, the client asked for a trade show booth and print advertisements promoting their newly rebranded honey products. To showcase these elements, I constructed a presentation pitch in PowerPoint to discuss the product design, trade show booth, promotional products, and pricing specifications of the booth.

Trust in the LORD with all your heart and do not lean on your own understanding. In all your ways acknowledge Him, and He will make your paths straight.

PROVERBS 3:5-6