Tatum Skogebo, Fall 2021

HEY HI HELLO HEY HI HELLO HEY HI HELLO HEY HI HEY HI HELLO HEY HI HELLO HEY HI HELLO HEY HI HEY HI HELLO HEY HI HELLO HEY HI HELLO HEY HI HEY HI HELLO HEY HI HELLO HEY HI HELLO HEY HI HEY HI HELLO HEY HI HELLO HEY HI HELLO HEY HI HEY HI HELLO HEY HI HELLO HEY HI HELLO HEY HI HEY HI HELLO HEY HI HELLO HEY HI HELLO HEY HI HEY HI HELLO HEY HI HELLO HEY HI HELLO HEY HI HEY HI HELLO HEY HI HELLO HEY HI HELLO HEY HI Hello, I’m Tatum!

My love for marketing and advertising is driven by my fangirl tendencies. When I find a product, brand, or person that I enjoy, I love to tell everyone about it. My design approach focuses on captivating this spirit of childlike wonder. Like how exciting everything was before puberty made liking Taylor Swift and hanging out with your mom embarrassing. It’s cool to be stoked about the little things! That is why I love advertising so much. It gives me the opportunity to play a part in a persons happy dance when they feel connected to a brand.

Digital Advertising Campaign This project focused on creating a digital advertising campaign for a non-exsistent organizing brand. The brand’s persona is the pput together older sister that you wish you could be. She has a morning matcha ritual, perfect skin, practices yoga daily, drinks enough water, and of course has a perfectly organized house.

She wants to show her tips and tricks to help you be able to live a clean, simple, and organized life.

Instagram Story Ads

Facebook Ads

LinkedIn Ads

Email Welcome

Newsletter

Brand Package Redesign In this project, I was tasked to rebrand Rumble Rootbeer. They are a rootbeer company that gives a portion of their proceeds to help climate change. To incorporate the climate change aspect, I used nature within the designs of the different flavors. I wanted to capture the nostalgic and youthful perspective that comes to mind when a person is drinking root beer.

Packaging Design Process While brainstorming, I knew I wanted to utilize a leaf or interesting typography. Throughout the ideation process, I played with the leaf shape in the logo and eventually landed on utilizing color within the logo and shapes within the packaging. Root beer is a nostalgic drink so I wanted to capture the fun, childlike essence of the drink.

Print Ads

For the print ads I focused on bringing the design elements with life. I wanted the copy to reflect the mission of the company.

Client Rebranding Skogebo & Co is an interior designer that was looking for a rebrand.

Originally under the name, “HumbleBee Home”, she wanted to utilize her recognizable name. For this branding, I wanted it to appear sleek and modern while also capturing her personality.

Literary Classic Book Redesign I was tasked to create a book cover with a visual metaphor of “A Handmaids Tale”. For this project I created hand generated type in the shape of a handmaid. The background mimics a hitlist using the slave names the women are assigned.

Creative Individual Brand Strategy For this project I branded Claire Rosinkranz who recently released her first EP album. This event is to promote the start of her EP tour. She is having a one night “Hotel Exclusive” event that will be an intimate concert at a hotel in LA. There will be exclusive merch, vinyls, and an unforgettable experience.

Vinyl Album

Event Tickets

Media Plan Release of EP • 6 of a Billion is released and promoted Personal Tiktok Promotion • Claire will use her fan relationship to promote her new album Tiktok Sounds • Sounds are being utilized to create trends in order to broaden reach Tik tok Trend of Getting Ready for the Concert to Sound • Claire will challenge followers to use her sound/trend to get ready Rent out abandoned Hotel for pre-tour intimate concert • Tickets will be avalible to all but limited Instagram Story Ads • Will promote hotel concert Instagram Personal Post promotion • Claire posts a personal photo promoting the concert Merch Release • Exclusive merch at the concert Tiktok

Instagram

Package Label Redesign For this project I was tasked to redesign the label packaging brand fo Ghirardelli. I wanted the branding to reflect the elevated essence of the brand while giving it a clean finish. In this assignment I explored utilizing a gold foil and a matte finish to the packaging.

Print File Version: The deep black represents the foil print

Full Color Version

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