Stevan Perrin, Fall 2023

STEVAN PERRINO

Esports Graphic Designer

Client Project Deliverables

To commemorate the achievement of reaching 100,000 subscribers on YouTube, Blue, a prominent Warzone content creator and competitor, approached me for a rebrand. Taking the initiative, I have carefully curated a refreshed identity to enhance optimal recognition and further elevate Blue’s online presence.

Blue 1) Profile Picture 2) YouTube, X, Twitch Header

100K Announcement Video

PROFILE PICTURE & HEADER

COLORS CINEMA 4D

FINAL RENDER

ADOBE AFTER EFFECTS

CINEMA 4D

This project was undertaken for Futives, whom I currently collaborate with. Futives approached me to craft a distinctive announcement for his 1 Million YouTube subscribers. I intended to design a visually striking concept that effectively communicates the significant milestone that resonates with his audience.

CINEMA 4D

FINAL RENDER

Client Project

In my role as Senior Graphic Designer with GCU Esports over the past six months, I’ve spearheaded diverse projects, including a complete rebrand, jersey and poster designs, package and apparel concepts, as well as engaging in photography and documentary creation. This dynamic experience has not only enriched my design skills but has allowed me to contribute significantly to the vibrant narrative of GCU Esports. Excited to continue pushing creative boundaries in the esports realm.

Grand Canyon

University Esports

REBRAND EXPLORATION

Discover the thoughtfully crafted elements and innovative design choices that breathe new life into our identity, reflecting the spirit of progress and evolution at the heart of GCU Esports.

FONT EXPLORATION

DESIGN EXPLORATION

Explore the practical and creative decisions that go into crafting our team’s look. From stitching details to overall aesthetics, discover how our jerseys embody the competitive essence of GCU Esports.

IDEATION

FRONT / BACK

GCU ESPORTS KIT

23 / 24

Client Work Deliverables

Profile Pictures

YouTube, X, Twitch Headers

Client Project Deliverables

This project is for Papago Hive Honey, a Phoenix-based honey company with a rich legacy dating back to its founding in 1920. Offering a trio of delightful flavors—original, orange blossom, and cinnamon roll—Papago Hive Honey encapsulates a century of expertise and a commitment to delivering a diverse and flavorful honey experience.

1) Logo Design

2) packaging

3) Posters

Papago Hive Honey

Logo Design

This logo design encapsulates the essence of Papago Hive Honey for several reasons. The central bee symbolizes the core product—honey. Reflecting pride in their Arizona roots, a starburst backdrop signifies the hot and sunny climate. The weathered appearance alludes to the ruggedness of the Arizonian deserts, providing a vintage touch to the “wood” element. Striking a delicate balance between modernity and tradition, the logo aptly conveys the necessary brand character. Notably, across all three variations, the bee’s abdomen adjusts to represent the distinct flavor of honey.

Posters 1. Orange Blossom Honey 2. Original Honey

Cinnamon Roll Honey

Whaggel is a top American e-commerce website specializing in a wide range of pet-related products. They offer premium pet food, toys, accessories, and grooming supplies from leading brands in the pet care industry. With competitive pricing and free shipping on orders above a specific value, shopping for pet supplies on Whaggel is convenient and cost-effective for pet owners.

Whaggel

What is Whaggel?

Whaggel is a top American e-commerce website specializing in a wide range of pet-related products. They offer premium pet food, toys, accessories, and grooming supplies from leading brands in the pet care industry. With competitive pricing and free shipping on orders above a specific value, shopping for pet supplies on Whaggel is convenient and cost-effective for pet owners.

Whaggel is a relatively new company in the pet product industry founded in 2019. Despite their young age, the company has already received significant funding from well-known investors. This investment has allowed Whaggel to rapidly establish itself as a solid competitor in the e-commerce space. This focus on growth and improvement has helped them to gain a strong foothold in the highly competitive world of pet product e-commerce.

• Increase brand awareness by 80%

• Increase website traffic by 50%

• Increase sales by 25%

• Increase Whaggel account signup by 20%

We track the number of followers, engagement rates, reach, and impressions on Whaggel’s social media channels. Monitor referral traffic from social media channels and search engines. Conduct surveys with existing and potential customers. Track website traffic, pageviews, bounce rates, and session duration while also analyzing user behavior on the website. Track conversion rates, and average order value. Lastly track open rates, click-through rates, and conversion rates on email campaigns.

This strategy will place Whaggel at the forefront of the industry by differentiating itself from competitors. By offering access to easy returns, marketing campaigns with social media influencers, exceptional customer service, loyalty programs, customer rewards, transparency in investment, giving back to the pet community, and more.

Whaggel Logo

Whaggel Icon

Inverted Logo

About the website

The website is optimized for search engines to ensure its discoverability and should rank well in search results. The design is professional and visually appealing, with clear and concise messaging that connects with the target audience. The user experience has been carefully crafted to provide a seamless browsing and shopping experience for users. The website reflects Whaggel’s commitment to providing high-quality pet products and services. It is a valuable tool for reaching and engaging with pet owners online.

Strategy

The strategy plays a critical role in achieving the campaign objectives. First, its visuals and ease of navigation will encourage visitors to explore the site and make purchases. This well-done website increases brand credibility, which helps to increase brand awareness and sales. There will be an increase in website traffic, sales, and account sign-ups through the user-friendly website.

Custom UI