Claire Palmer, Spring 22

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Hey!

I’m Claire!

Since I was a little kid, I have always had a niche for creating.

My mom has really fueled this creative fire in me, and it continues to grow every day.

I am a tenacious, driven, quick learner that is up for any challenge. With a positive attitude, I believe anything can be solved.

I have recently graduated from Grand Canyon University – majoring in Advertising and Graphic Design. I have 3 years of solid design experience and continue to fall deeper in love with the industry.

I love to solve problems visually and create designs that cause someone to act and positively effect a brands bottom line.

Claire Palmer

ALBUM RELEASE - NEED TO BREATHE The purpose behind this project was to bring light to an artist. I created a campaign for Need to Breathe for the next release of their next album. I also created some collateral to go along with it.

20 22 M A Y 14

SECONDARY LOGO

TENNESSEE TENNESSEE

TENNESSEE

DERBY DERBY DERBY

LOGO ELEMENTS

COLOR PALETTE MONTGOMERY PARK

TENNESSEE DERBY The Tennessee Derby is a hypothetical event occurring in Montgomery Park. The emblem is modeled after a badge/tag and uses contrasting colors to make it pop. I created all the event merchandise that would go along with it as well.

SAUCE FACTORY A 100% organic, American-made product. Sauce Factory needed an updated logo to complete the feel of their overall branding. Keeping a natural and raw feel to it brings Sauce Factory back to its roots.

GROUND CREW CAMPAIGN Ground Crew is a one-stop shop for grooming and boarding your dog. This campaign highlights the needs of the customer and how to target them. This campaign takes place in the month of November.

RITZ CARLTON BACARA Due to several new boutique hotels popping up in the Santa Barbara area, the Ritz-Carlton Bacara needed a face lift - internally and externally. The chosen brand strategy was “Immerse Yourself”. I created all collateral to make it come to life.

DURST DESIGN CO. A custom home building company. Built on transparency and a crazy good design aesthetic. Simplicity is key when it comes to home building and Durst Design Co.’s branding reflects that to a T.

est.

1993

endangered species

chocolate

ENDANGERED SPECIES CHOCOLATE The purpose behind this project was to redesign a chocolate bar. Endangered Species Chocolate has some fun chocolate bars already but I wanted to outline a different design. I wanted it to really stand out on the shelf.

EMAIL LAYOUTS

SCHULER SHOES As a Graphic Designer with Schuler Shoes, I create a lot of digital work for them. I mainly focus on email design and digital advertising. I am also a photoshoot assistant for Schuler.

I style outfits for shoots and direct shots.

ART DIRECTION & STYLING

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