Jaime Martin, Spring 23

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RUMBLE ROOT BEER CAMPAIGN

My goal for this project was to create packaging that stood out from normal root beer packaging and grab consumers attention. To further promote Rumble’s rebrand, I designed print advertisements for each flavor. Promotional items were also designed for a trade show.

VALLEY METRO REBRAND

To support the potential expansion of the light rail Valley Metro needed to rebrand. I pitched the expansion that would touch additional ballparks in cities where the light rail was not currently reaching. The rebranded website is responsive and is compatible with desktop, tablet, and mobile devices.

LINDT EXCELLENCE REBRAND

Lindt Excellence was in need of a rebrand. This included a new logo and all new packaging to invite in a new demographic. I redesigned their famous Intense Orange, Coconut, and Chili chocolate bar flavors. Each bar has its own unique pattern which showcases the primary flavor.

ANNUAL REPORT

My goal for this project was to impliment as much imagery as possible to balance out the amount of copy on each page. I stuck to black and white because I did not want anything to take away from the content itself. This annual report has a total of 14 pages and includes a table of contents page.

Unforgettable Live Theater

HOT DIGGITY DOG REBRAND

Over the course of this campaign, two di erent style logos were used. The first logo I designed highlighted typography, while the second was illustration based and was chosen as the final logo. An updated wrap for the food truck and all new packaging was made to match the new logo.

TEMBO TUSK

I have been working with Tembo Tusk since February 2022 on several projects to further develop their brand and advertise their unique heavy duty outdoor gear. The web and magazine advertisements I designed have allowed them to reach their specific target audience and establish significant brand awareness. In addition to these advertisements, I have designed a series of Instagram posts for Christmas as well.

INSTAGRAM

BBS COFFEE SOCIAL POSTS

BB’s Co ee is a small drive through co ee shop located in Anchorage, Alaska. For this project I was tasked with designing three Photoshop composites to advertise their February drink of the month. These advertisements would be shown on Facebook, Twitter and blog pages.

CARAMEL MOMENTS CAMPAIGN

A mother in Brooklyn, New York started her own business and needed assistance developing all aspects of the newly established brand. I designed the logo, a website, blog posts, email blasts, a series of social media posts for Instagram, Facebook, Tik Tok, and Pinterest, a calendar with the schedule for these posts, and packaging for the caramel products.

SOCIAL MEDIA ICONS

SEE’S CANDIES TRADE SHOW

While completing this project I created designs for a trade show booth, including a backwall, counter display, retractable banner, overhead banner, table tent, table drape, and floor stickers. Traditionally, the brand planned to give out promotional items and so designs for pens, tote bags, water bottles, and custom chocolate boxes were also made.

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