Social Media - Digital Advertising - Photography
As a GCU employee, I managed the CCSC Social Media account, took photos for advertising purposes at GCU events, and helped promote future events targeting GCU scholars to entice them to attend. The carousel post was the most engaged post on the account, reaching 1,600+ student accounts. We were able to fill the necessary 100 volunteer spots needed for the charity event in less than 24 hours. In addition, I created this brochure for Grand Canyon University’s Marketing team to print and give to future freshmen who receive a scholarship.
Campaign - Advertising - Digital Marketing
This digital advertising campaign was for a Colorado-based smoothie shop called Cozy Blends. The campaign’s aim was to achieve consistent messaging throughout different media, including a website and social media posts, advertising the different flavors offered at the shop.
Campaign - Advertising - Digital Marketing
Papago Hive Honey is a local Arizona honey company that needed a logo and package design for their company. The logo and package design were inspired by elements representing Arizona (such as mountains and cacti), while the logo icon was inspired by the fact that a bee’s face has similar features to an “alien face” (also inspired by the many UFOs reported by locals in AZ). The goal for the package design was to include bright colors that would stand out on the shelves compared to its competition.
Re-Brand - Package Design
Remnant Rising is a Christian music festival located in Scottsdale, AZ. The goal was to create an emblem logo for the event and to design collateral based on the emblem design.
Re-Brand - Package Design
For this project, I re-branded an existing chocolate bar company called “Beyond Good.” The re-design included their logo as well as their package design. My main goal for the redesign was to better reflect the unique fact that this particular chocolate originated in Madagascar, Africa.
Brand - Landing Page
Homebody Fitness is an online fitness program that allows people to plan, track, and meet their unique fitness goals by means of a home based workout plan. Specifically, the landing page’s goal is to entice people to sign up for a membership through offering a 15% off the cost of the first month when they sign-up.
Re-Brand - Landing Page
Pear Technology is a tech company that needed a logo and landing page to sell its icon set for web designers who needed icons for an e-commerce website.
Book Cover Design
For this school-based assignment, we were required to use visual metaphors to redesign the book “On The Road” by Jack Kerouac. Here I employed a few maps and hand-wrote in hasty writing notes and coordinates of some of the different places the characters traveled in the story.
