2021 Gray Reed Concepts

E CARD CONCEPT 1

Frame 1 Our animation begins with a frosty wintry window. Snow gently falls as our Holiday greeting is written in the frosted glass.

Frame 2 Our camera pulls back to watch as three ornaments with the logo divisions of Gray Reed on them gently fall into view.

Frame 3 As our animation comes to a close, the 3 ornaments transform into the three pillars of the Gray Reed logo.

E CARD CONCEPT 2

Frame 1 We begin with an overhead view of an empty wood table.

Various holiday dishes of different traditions slide in from out of frame creating a beautiful cornucopia of colors.

Frame 2 The camera does a quick crosssfade to a side view of the holiday table we’ve been seeing. Three dinner candles are in the middle of the table as a centerpiece, with flavorful food all around. The candles are reminiscent of the Gray Reed brand. An introductory holiday message appears above.

Frame 3 The candles animate to become the three bars of the Gray Reed logo. The full logo transitions in along with a final holiday message.

E CARD CONCEPT 3

Frame 1 Our animation depicts family in all forms. We begin with a scene of a pony and small dog meeting each other in the snow.

Frame 2 Our animation showcases pairs and groups of animals, in rural settings reminiscent of Texas. Transitions utilize the parallax effect, as the foreground and background move semiindependently of each other.

Frame 3 As our ecard comes to an end, we watch as three cardinals land on a red picket fence. After a few moments, the birds fly away and the posts transition to the three red pillars of the Gray Reed logo.