EARTH SHAPING NEWS Published Quarterly by the Golf Course Builders Association of America
Before
After
Inside Issue the
4
President’s Perspective
5
Executive Director Notes
10 Human Resources 11
FALL EDITION
Allied Updates
18 Movers & Shapers 26 New Members 26 GCBAA Meetings Calendar
NEW GCBAA LOGO REFLECTS
Growth & Momentum LINCOLN, Neb. (October 1, 2020) – After 31 years, the Golf Course Builders Association of America (GCBAA) has a new logo. “Our ‘flagstick’ logo stood the test of time and served us well around the globe, but with our 50th anniversary coming we want to showcase the evolution and success of our organization,” said Judd Duininck, GCBAA President. Inspired by the layers that go into building a golf course, the new logo’s stair-stepped blocks show the association’s foundational strength and upward momentum. It also depicts the importance of collaboration between GCBAA member builders and their partners in industry and allied associations. “We’ve made enormous strides and survived huge challenges in the past half century and we could not have done it alone,” said Justin Apel, GCBAA Executive Director. “If nothing else the logo reminds us that we all rely on each other.” The logo project was led by GCBAA board member Jason Sloan of Frontier Golf, who
assisted in the design process and worked with the Kansas City-based Lundmark Advertising and association staff from start to completion. “We felt our logo needed an update to better represent our association and its members within the golf industry and also within the larger construction industry,” said Sloan. “The new logo is inspired by the many layers associated with any construction or renovation project both above ground and below ground. And with our 50th anniversary coming up, we want to highlight our role as the industry’s authority on golf course construction, renovation and irrigation.” The new logo is just one part of an overall brand update for GCBAA. “The folks from Lundmark Advertising are helping us freshen up our entire look,” said Apel. That will include a top-to-bottom update to the website, promotional materials, GIS branding and apparel and merchandise. Downloadable versions of the new logo can be found at GCBAA.org.