2025 SALES & MARKETING CALENDAR
n
7-10 ConferenceDirect Diversity Conference n
13-16 Alabama State Society for Human Resource Management Conference n 14-17 North American Travel Journalists Association Conference/Board Meeting/Retreat n 18-21 Travel Alliance Partners TAP Dance n
20 Alabama Council of Association Executives - Golf Tournament n 21-23 African American Travel Conference n
27-30 Fraternity Executives Association n
27-30 Georgia Society of Association Executives Annual Convention - Gulf State Lodge n
TBD Chicago Client Event n
TBD DMO-IMEA DC Client Event n
JUNE
1-4 Professional Convention Management Association EduCon n
5 Alabama Council of Association Executives - Lunch & Learn n
10-12 LAMON+CO Associate Exchange n
9-12 CVENT Connect n
14-18 US Travel Association IPW nn
16-18 Hosts and Federations Summit n
16-19 Pennsylvania Bus Association Annual Meeting n
17-19 International Association of Golf Tour Operators North American Conference nn 17-19 MPIWEC n
27-29 Alabama Press Association Summer Conference n
28-30 HelmsBriscoe - Annual Business Conference and Partner Fair n
TBD Black Sports Business Symposium n
TBD FAM - Product Development Tourism Trip n
TBD How Design Conference n
TBD Six in the City, Chicago (June or July) n
JULY
9-10 LamontCo AXS Summit n
9-11 Destinations International - Annual Convention nnnnn
14-16 Southeast USA Spotlight n
20-22 Alabama, Georgia, South Central Motorcoach Association n
TBD Chicago Client Event n
TBD DMO-IMEA DC Event n
AUGUST
1 Alabama Council of Association Executives - Lunch & Learn n
6-10 National Association of Black Journalists Convention n
7-9 Hotel Data Conference n
9-12 American Society of Association Executives nn
17-19 US Travel Association ESTO Conference nn
17-20 National Association of Motorcoach Operators n
22-26 Student Youth Travel Association Annual Conference n
23-28 Alabama Governor’s Conference on Tourism nnnn
25-27 Connect Marketplace nn
25-27 Connect Sports Conference n
TBD ConferenceDirect CDX n
SEPTEMBER
3-5 Travursity Travel Showcase n
4 Alabama Council of Association Executives - Lunch & Learn n
5-7 Professional Fraternity Association n
8-11
S.P.O.R.T.S. The Relationship Conference n
10-14 Society of American Travel Writers Annual Convention n 23-25 Sports ETA 4S Summit n 24 Destination Birmingham (Fall) n 24-26 Great Day Travel Show n
28-30 Maryland Motorcoach Association n
TBD Corporate Power Hour (Fall) n
OCTOBER
1-4 ACAE Annual Convention n 7-9 IMEX America nn
12-15 International Food, Wine and Travel Writers Association n 13-16 TEAMS Conference & Exhibition n 21-24 MSAE Annual Convention n 23-26 International Gay & Lesbian Travel Association Annual Global Convention n 28-29 ATC Quarterly Meeting n
TBD Amateur Athletic Union Conference National Convention n
TBD Brand USA Global Travel Week n
TBD Welcome Center Educational Retreat n
TBD Washington DC Event - Six in the City n
NOVEMBER
3-5 Ontario Motorcoach Association n 3-4 Alabama Travel Council Quarterly Committee Meetings n 10-13 ConferenceDirect CD Forum n
11-13 Connect Faith n
11-14 Tennessee Society of Association Executives Annual Convention - Chattanooga, TN n 19-21 National Coalition of Black Meeting Planners - Fall Conference n
TBD Chicago Client Event n
TBD DMO - IMEA DC Client Event
DECEMBER
2-5 Travel South International Showcase n 4-5 Association Forum of Chicagoland Holiday Showcase n
10 Georgia Society of Association Executives Lunch & Learn n
TBD Intercollegiate Athletic Forum n
TBD CVB Rep Holiday Party n
MEMBERSHIPS
Alabama Association of Destination
Marketing Organizations
Alabama Council of Association Executives
Alabama Hospitality and Restaurant Association
Alabama Motorcoach Association
Alabama Recreation & Park Assn
Alabama Travel Council
American Bus Association
American Marketing Association
American Society of Association Executives
AMPS (Assn of Meeting Professionals)
Association Forum of Chicagoland
Birmingham Botanical Gardens
Birmingham Historical Society Boomers in Groups
Central Alabama Hospitality Attractions and Business Association
Christian Meetings & Convention Association
Compete Sports Diversity
CVBReps
Destinations International
Educational Travel Consortium
Event Service Professionals Association
Georgia Motorcoach Operators Association
Georgia Society of Association Executives
Homewood Chamber of Commerce
Hoover Chamber of Commerce
International Association of Administrative Professionals
International Food, Wine and Travel Writers Association
International Association of Golf Tour Operators
International Inbound Travel Association
LGBTA
Maryland Motorcoach Association
Meeting Professionals International
Meeting Professionals International
Chicago Chapter
Meeting Professionals International,
Georgia Chapter
Mississippi Society of Association Executives
Motorcoach Assn. of South Carolina
Mountain Brook Chamber of Commerce
National Association of Black Journalists
National Association of Motorcoach
Operators
National Coalition of Black Meeting Professionals
National Tour Association
North American Travel Journalists
North Carolina Motorcoach Association
Ontario Motor Coach Association
Outdoor Writers Association of America
PCMA Midwest
PCMA Southeast
Pennsylvania Bus Association
Professional Convention Management Association
Professional Fraternity Association
Public Relations Society of America
Religious Conference Management Association
Select Traveler
Society of American Travel Writers
Society of Government Meeting Professionals
Society of Human Resource Management
South Central Motorcoach Association
Southeast Tourism Society
Sports Alabama
Sports Events & Tourism Association
Student Youth Travel Association
Tennessee Motor Coach Association
Tennessee Society of Association Executives
The Women’s Network
United Motorcoach Association
US Travel Association
Vestavia Chamber of Commerce
Virginia Motorcoach Association
Visit USA
MARKETING & COMMUNICATIONS
The GBCVB advances the reputation of the Greater Birmingham Region as a premier destination through a robust paid, owned and earned media program.
OWNED MEDIA
The GBCVB’s owned media platforms are utilized to promote the Greater Birmingham Region. Through strategic content planning and development, the GBCVB’s channels (@inbirmingham) and website (inbirmingham.com) provide ongoing news, updates and resources for all audiences. A marketing editorial calendar is developed annually, supplemented by a monthly social media content calendar.
EARNED MEDIA
The GBCVB generates positive media coverage for the Greater Birmingham Region in the local, regional, national and trade markets through hosting travel writers and ongoing story pitching and outreach. Earned media is generated throughout the year, with media relations strategy determined annually and as media opportunities arise.
PAID MEDIA
The GBCVB utilizes a strategic paid advertising media mix, targeting key demographics across the organization’s business verticals. Digital advertising tactics include paid search, paid social, digital display and online video; traditional/print media is heavily focused on industry trade publications. Paid media runs throughout the year, with placement strategy determined quarterly.
PUBLICATIONS
Alabama Council of Association Executives
American Journal
Black Meetings & Tourism
ConferenceDirect Meeting Mentor
Group Travel Leader
Leisure Group Traveler
Oxford American Reunions Magazine
Smart Meetings
Southeast Meetings and Events
Sports Business Journal
Sports Travel
Teach & Travel
The Birmingham Market Magazine
USAE