Green Building Council of Australia Promotional Opportunities

Green Building Council of Australia Promotional Opportunities Helping you reach your target audience June 2014

Green Building Council of Australia / Advertising and Promotional Opportunities

Reach the sustainability industry’s top decision-makers The Green Building Council of Australia (GBCA) is committed to developing buildings, cities and communities that are healthy, liveable, productive, resilient and sustainable.

Through our website, publications and e-communications, the GBCA reaches over 30,000 sustainable development professionals every month. Advertising with us can help you to reach your target market and achieve higher levels of brand awareness and recognition.

Advertising opportunities include: hh

GBCA website - www.gbca.org.au

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Green Building Voice - monthly eNewsletter

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Green Star eUpdate - quarterly technical eNewsletter

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Green Star Online Rating Tools

The GBCA also offers a range of sponsorship opportunities outlined on Page 8.

Advertising is available to Green Building Council of Australia members only - become a member today - www.gbca.org.au/membership/

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Green Building Council of Australia / Advertising and Promotional Opportunities

Our Audience We regularly engage with Australia’s sustainable development sector leaders. You can too.

Members of the GBCA come from diverse backgrounds and sectors. By advertising with GBCA and sponsoring tailored activities, you can reach a wide audience. hh

Building owners

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Property developers

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Building contractors

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ESD consultants

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Architects

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Designers

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Building management and facilities managers

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Engineers

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Technicians

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Environmental scientists

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Project managers

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Commercial investors

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Education providers

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Retailers

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Product manufacturers

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Government stakeholders

Our website attracts over

20,000 unique visitors

each month

Our newsletters reach

30,000 readers

each month

We host over

300

courses & events

each year

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Green Building Council of Australia / Advertising and Promotional Opportunities

The GBCA website The GBCA website is where sustainable development professionals go for all the latest green building news, Green Star technical information, research, case studies, GBCA and industry events and more.

WEBSITE STATISTICS YOUR AD HERE

FooterAD YOUR [300px X 150px] HERE

Sidebar [195px x 130px]

RATES Rates (ex GST)

One month

6 months

12 months

Sidebar (ex homepage)

$750

$4,100

$7,500

Homepage footer

$525

$2,800

$5,250

$1,100

$6,000

$11,000

Sidebar & homepage footer

AD SPECS

Placement Size (pixels) File type*

Max file size

Sidebar (ex homepage) 195(W) x 130(H) Homepage footer 300(W) x 150(H)

150kb 150kb

jpg, gif jpg, gif

*F lash files may be accepted, with a maximum file size of 150kb, for an additional fee.

Bookings: advertising@gbca.org.au +612 8239 6200 The GBCA is a not-for-profit organisation and does not offer an agency rate or additional discounts.

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Green Building Council of Australia / Advertising and Promotional Opportunities

Green Building Voice e-Newsletter Green Building Voice is distributed monthly to nearly 30,000 readers. Green Building Voice reports green building news from across Australia and around the world and features the latest GBCA news, Green Star case studies, updates on our advocacy efforts and international sustainable development news and events. Green Building Voice is a trusted source of market intelligence for sustainable building professionals.

Talk around the GreenHouse

By Romilly Madew Chief Executive, GBCA

Is sustainability dead? I’ve been asked this a number of times in recent weeks, as people come to grips with a challenging construction market, shifting public attitudes to climate change, claims of ‘green fatigue’ and a changing political landscape.

Sustainable places for everyone not just the lucky few

GBCA News

Member of the month

RATES Booking rates (excl GST) Small banner

One month

6 months

12 months

$325

$1800

$3250

Medium banner $600

$3300

$6000

Large banner

$5000

$9000

$900

We’re changing the world.

Come with us Partner with the GBCA and help create a more sustainable Australia. Membership renewals are due by 30 June 2014

Take action this World Green Building Week

Councillor Arron Wood City of Melbourne

In 2014 World Green Building Week runs from 22 - 26 September and is encouraging people to take direct action and ‘Get Up, Green Up’.

“The City of Melbourne strives to achieve the community’s vision of Melbourne as a bold, inspirational and sustainable city - a great place for people to live and visit.

Featured advertisement

Small banner [210px x 120px]

Medium banner [420px x 120px]

AD SPECS

Ad type

Size (pixels)

File type

Max file size

Small banner

210(W) x 120(H)

jpg, png

150kb

Medium banner 420W) x 120(H)

jpg, png

150kb

Large banner

jpg, png

150kb

650(W) x 120(H)

Large banner [650px x 120px]

The GBCA is a not-for-profit organisation and does not offer an agency rate or additional discounts.

30,000 readers per month

Bookings: advertising@gbca.org.au +612 8239 6200

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Green Building Council of Australia / Advertising and Promotional Opportunities

Green Star Online Rating Tools Green Star online rating tools are essential for Green Star project teams working on submissions for a Green Star certification.

Green Star - Performance was the first of the rating tools to be launched online, and Design & As Built will launch online soon.

STATISTICS

Standard [194px X 150px]

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350 views per month

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15.5 pages per visits

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Average time in rating tool 15 minutes

RATES Booking rates (ex GST)

One month

6 months

Ad type

Size (pixels)

Standard Ad

194 (W) x 150 (H) jpg, gif

12 months

Standard Ad $325 $1800 $3250

AD SPECS File type*

Max file size 100kb

*Flash files may be accepted, with a maximum file size of 100kb, for an additional fee.

Promotional banners are available on specific category and credit pages throughout the rating tools. Only one banner ad is available on each page, allowing you to select the most relevant, targeted placement for your ad.

Contact us for the credit and category page details for your preferred rating tool.

Bookings: advertising@gbca.org.au +612 8239 6200

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Green Building Council of Australia / Advertising and Promotional Opportunities

Sponsorship Members of the GBCA have the opportunity to sponsor a range of events, education programs and rating tools. Sponsorship is a great opportunity to: hh

Showcase your organisation to a targeted audience of sustainability industry professionals

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Build your profile among clients and partners

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Align your brand with Green Star and the GBCA – the nation’s leading authority on sustainable buildings and communities

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Support the ongoing development of the sustainable building industry

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Share your green building expertise.

GBCA events range from intimate gatherings of high level executives through to conferences that attract over 500 attendees. Whatever your business objectives there’s a sponsorship option to suit your company’s interests and budget. Some GBCA event sponsorship options include: hh

Green Building Day: GBCA’s flagship event held in Sydney and Melbourne each year focuses on the future of green building and the people who can make it happen.

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Green Cities: held annually in partnership with the Property Council of Australia, Green Cities attracts hundreds of topdecision makers from across the country and the world.

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Leading Green Thinkers: industry thought leaders come together to present on the big issues and emerging trends of green building.

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Meet the Stars: an interactive case study presentation of your Green Star certified project featuring facilitated discussion and insights from your project team.

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Boardroom Lunches/Dinners: Intimate, invitation-only events for a select group of executives featuring high level discussion and a keynote presentation from sector or government leader.

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Member Evenings: hosted by you in your Green Star certified building or fitout, member evenings bring GBCA member representatives together to network and connect.

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Site Tours: A great opportunity to demonstrate your expertise and share your Green Star story, guided tours of your Green Star certified building, fitout or community’s ESD features.

To discuss sponsorship opportunities please contact us at: nadia.forwood@gbca.org.au +61 2 8239 6200