UHT Milk Market -Middle East & Africa Industry Analysis, Growth, Share, Size, Trends, and Forecast Middle East & Africa UHT milk market size is estimated to register a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to rising demand for packaged milk products which provides longer shelf life and makes the product sustainable for a longer period of time.
Hypermarkets and supermarkets are considered the prime distribution channel for the Middle East & Africa region where the expansion of hypermarkets has raised prominently. Most supermarkets have a direct purchasing capacity. These supermarkets carry out crucial imports of refrigerated, dry, and dairy products. Furthermore, the regional milk market is increasingly dominated by a small number of large companies, which makes entering the market incredibly difficult, particularly with regard to business expansion. The Covid-19 pandemic had an unpleasant impact on Middle East & Africa UHT milk market due to uneven production and supply in the market; however, the government’s steps and strategies have helped to neutralised the situation. This pandemic has encouraged the key players to implement advance technologies to overcome these challenges and expand the market growth.
Market Trends, Drivers, Restraints, and Opportunities
Lack of conventional supply chain formation that demands cold storage for fresh milk spurred the demand for UHT milk and primarily driving the market growth. Growing demand for western packaged milk products with longer shelf life is estimated to drive the UHT milk market during the forecast period. Changing lifestyle as consumer’s preference and exposure to western-style food products primarily among the youth population is projected to propel the UHT milk market growth.