Pay TV Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast The global pay tv market size was valued at USD 225.9 billion in 2019 and is projected to expand at a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to its value-added services such as lower subscription costs, customized channel subscriptions based on customers' preferences, and low-cost internet access.
Consumers can subscribe to television programming through two business models, over-the-top (OTT) and pay TV. Pay TV usually bundles programs and requires the customer to lease a proprietary coaxial cable or satellite dish network set-top box. OTT content, on the other hand, is distributed over the public internet via a proprietary content delivery network (CDN). Pay TV transmissions are encrypted to avoid service theft, unlike over-the-air (OTA) TV broadcasts, which may be received for free with an antenna. Each cable or satellite company's proprietary set-top box has a tuner that can receive the provider's encrypted digital television (DTV) signals and convert them to a format that the television can comprehend. By referencing which entitlements have been given through the client's subscription, firmware in the set-top box decides what signals the consumer can decrypt. A direct-to-home (DTH) system for the delivery of television signals broadcast directly to the public from geostationary satellites is used for subscription-based satellite television service, also known as subscription satellite television. Conditional Access Systems, or CAS, are used by DTH providers to ensure the security of material transmitted via satellite transmissions. The goal of CAS is to manage and safeguard television broadcaster material that is provided by a subscription television service provider by encrypting audio and video signals to prevent unauthorized access to that information. To obtain pay television services, customers must often purchase or rent a decoder or set-top-box (STB) from a DTH service provider, as well as an official smart card. Smart cards are used to manage and store the rights to decode material based on the subscriber's chosen service or programming bundle.