SEO Trends for 2020 PPT | SEO PPT

SEO Trends in 2020!

5 IMPORTANT 2020 SEO TRENDS YOU NEED TO KNOW!

SEO Trends in 2020 | www.allentics.com

5 Important 2020 SEO Trends You Need to Know OVERVIEW High-Quality, Optimized Content YouTube SEO/ Video Marketing Marketing personalization Programmatic advertising Artificial Intelligence

SEO Trends in 2020 | www.allentics.com

High-Quality, Optimized Content

The quality of content that your website features can either make or break it. After all, “Content” is the reason search begin in the “first” place. Content marketing is all about creating informative and attractive content, and distributing the content across authoritative websites, high-quality blogs, major social channels, etc.

According to the State of Inbound report, content creation is a top priority for 53% of marketers. Moreover, on average, content marketing accounts for 29% of B2B marketing budgets.

Consistent, high-quality, and engaging content impacts audience decision-making more than any other techniqueHubspot

SEO Trends in 2020 | www.allentics.com

YouTube SEO/ Video Marketing 58% of consumers trust a brand with videos more than a brand without (Animoto) Including video in your email marketing increases CTR (click-through rate) by 63% (Social Media Today) 78% of people watch online videos every week, and 55% view online videos every day.

(HubSpot) 64% of consumers are most likely to buy a product after watching a video about it (Social Media Today) Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

SEO Trends in 2020 | www.allentics.com

Marketing Personalization

90%

of

the

U.S.

population

found

personalized marketing content very or somewhat appealing in 2017, Personalization is the process of keeping in mind the needs and preferences of your audience so that you market the right product and experience to the right person at the right time.

Benefits of Marketing personalization: Better customer experiences Increased brand loyalty More revenue Cross-channel selling opportunities Brand consistency SEO Trends in 2020 | www.allentics.com

Programmatic Advertising Programmatic Advertising is using AI to automate ad buying so you can target more specific audiences.

According to eMarketer, 86.2% of digital display ads in the U.S. will be programmatic by 2020.

Here’s a quick look at how programmatic advertising works: Someone clicks on the webpage.

The publisher of the page puts up the ad impression for auction.

The ad marketplace holds an auction among the advertisers competing for the impression.

The advertiser willing to bid the most for the impression wins the right to display their ad.

The ad is delivered to the prospective customer.

Customer clicks on the ad and the advertiser convert them into a sale and profits.

SEO Trends in 2020 | www.allentics.com

Artificial Intelligence

Artificial Intelligence is taking all over the world and making jobs more easy and comfortable. Businesses adopting AI in 2020 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors.

Here are some applications of AI in Digital MarketingUse of AI Chatbots Generating Content Digital Advertising Web Design Email Marketing Product Recommendation and Content Curation Predictive Analysis Online Searches SEO Trends in 2020 | www.allentics.com

About Company WELCOME TO ALLENTICS IT SOLUTIONS PVT.LTD. Allentics aims to serve as a single-stop solution for all your technology needs across business software, website development, digital marketing, and IT consultancy.

All our services are executed with an unwavering commitment. With a singleminded focus on quality, impeccable customer service, and diverse technical expertise, Allentics is helping clients across sectors to reach next level of success and realize their potential through our robust IT solutions. We help you achieve your business goals by partnering in all aspects of technology. Client’s priorities are our priorities, their goals are our milestones.

SEO Trends in 2020 | www.allentics.com

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