Volume Two chronicles a body of work spanning seventeen years since the original book was published in 2005. The creative team at Gauger + Associates presents designs ranging from three-dimensional holiday cards and posters, to videos and animated greetings. Each was created to stimulate joy and celebration.
Since the original publication of Seasons Greetings seventeen years ago these annual communications have evolved from physical mailings to include digital greetings sent via email. This catalogue includes a number of videos and animations, which provide a unique format for storytelling, along with 3-D surprises following the tactile form of the original holiday cards from the first edition. In total the two editions chronicle fifty-two years of joy and optimism for the year ahead.
Too many people have contributed to the creation of these pieces to mention them all by name. Some years I have found myself on the sidelines watching the creativity and artistic expression of teammates. Other times, I have acted as art director, writer, illustrator, photographer and production artist. Some have been involved on numerous occasions and must be recognized for their creativity and contributions: Bob Ankers helped design the first edition of this book and much of the work in it. I would also
like to thank contributors, Lori Murphy, Isabelle Laporte, Roger Takiguchi, Jonathan Motzkin, Scott Silverman, Mark Decena, Jessica Riano, Rob Keil, Julia Gauger, Jenna Pile and John Horvers, who made contributions to this body of work spanning a half century. This collection of designs not only celebrates past work, it also acknowledges ongoing teamwork and the exploration of new ideas. It is a testament to the collaboration combining experience with youth, and focused problem solving with unbridled creativity.
We have been fortunate to receive recognition for this work through its inclusion in numerous design annuals, nationally & internationally, most notably, the American Institute of Graphic Arts, The American Graphic Design Awards, and the Clio Awards. However, the greatest recognition comes from our Clients, who make it all possible.
The logo spinner in a box provides a random selection of playful, tongue-in-cheek promotional ideas. Size: 5”x 6”
A light bulb filled with red M&Ms and a Holiday greeting. Shipped in a 4.75”x 3.25”x 3.25” corrugated cardboard box.
The symbolism of a mighty tree born from a tiny pinecone provides a greeting of a new beginning, and a year filled with potential growth.
The typography creates the image of a tree with a die cut star on top.
The time lapse video was shot from our office overlooking Union Square. 2:14 running time.
A social media style cell phone video with Agency team members and locals wishing the viewer a “Happy New Year”. 1:20 running time.
Santa visits the Agency for a marketing evaluation of his Strengths, Weaknesses, Opportunities and Threats. The video has a total running time of 1:50.
Dressed in festive hats and beards, the Agency staff wish Clients and Friends holiday greetings. The video slideshow has a total running time of 0:40.
An invitation to a holiday party at the Museum of Craft & Design came in a 5”x 6” craft box, which also contained a crystal ornament gift.
This simple invitation to our second holiday party at the Museum of Craft & Design relied on a challenging headline to garner attention. Size 6.25”x 9”
The photo was taken above Paris, The City of Lights, on return from a Client meeting in Berlin, Germany. Lithographed poster 11”x 17”
The photo of ice skaters in Union Square was taken from the Agency’s office. Size: 7”x 10”
A Holiday hat was mailed with instructions. Social media posts and an email of Agency team members wearing the hat were uploaded during the holidays.: 7”x12.5
A New Year video greeting was created to communicate the enjoyment we have working together and serving our Clients throughout the year. :30 running time.
An animated gif and printed version of a masked wink was sent digitally and by mail to Clients and friends prior to the New Year. Print size: 6.25”x 9”
The animation provides a digital graphic greeting amid COVID. Total running time :15
The video compilation of skyscapes symbolizes fresh, new opportunities for creativity in the year ahead. Total running time :36
The second volume of the original Seasons Greetings book created in 2005 is provided in a digital format spanning seventeen years. 30 pages.
Originally founded in 1974, Gauger + Associates is one of San Francisco’s most successful marketing communications agencies. With a breadth of experience and talent, the firm specializes in strategic planning, branding, advertising, design, interactive, environmental graphics and public relations for companies ranging in size from local businesses to multi-billion-dollar international corporations.
