THE CENTER FOR A SUSTAINABLE ALUMINUM INDUSTRY:
One Man’s Trash, Another Man’s Treasure
You remember him. A Native-American man sitting stately atop a sturdy horse. Or standing by the side of the litter clad highway. Maybe paddling down a murky river. All the while, a trademark tear running down his cheek. The “Crying Indian” as he came to be known, was the face of “Keep America Beautiful”—arguably the nation’s most successful anti-litter public service announcement campaign to date. But that was the early 1970s. More than 30 years later, the Center for Sustainable Aluminum Industry (CSAI) is hoping to effect similar change in recycling behavior.
18 | Gatton College of Business and Economics