Leveraging Digital Technology Graduate Certificate

Page 1

Leveraging Digital Technology Graduate Certificate

Online Georgia Tech Scheller College of Business

Georgia Tech Scheller College of Business

Leveraging Digital Technology Graduate Certificate

We are living and working in a time when digital technology is constantly evolving and shaping global business. Organizations that embrace these emerging technologies can quickly adapt and thrive in a changing landscape. In fact, use of digital technologies can help accelerate progress toward a company’s goals and targets by 22% (Deloitte).

As organizations adapt to these technological advances, they’re looking for professionals with training and expertise in leveraging digital technology as they identify solutions in any industry.

As a leader in innovative business education, the Georgia Tech Scheller College of Business offers a 100% online, credit-bearing Leveraging Digital Technology Graduate Certificate that equips professionals with the technical expertise and skills to implement solutions in a tech-driven business world.

Designed for professionals in any industry, the Leveraging Digital Technology Graduate Certificate is a flexible online program that allows you to set your own pace. Be a part of a bigger future as you balance work, life, and other commitments while earning an in-demand credential that you can apply toward a Georgia Tech master’s degree.

Program Format


• Course content is 100% online and asynchronous with live weekly office hours

• Lessons can be viewed any time during the week once they’re released

• Exams use online proctoring system


Four courses total, taking up to two courses per semester


Program is flexible and can be completed in a year, and students may take semester breaks when needed

The Analysis of Emerging Technologies class helped me understand a company’s motive and the impact of these moves in certain industries. As a technology consultant, I know that different technologies are always on the rise. This class gave me the right tools to better analyze emerging technologies and their impact on society, individuals, and markets.”

Program Curriculum

The courses for the Leveraging Digital Technology Graduate Certificate are taught by Georgia Tech’s renowned on-campus faculty. The curriculum for this interdisciplinary applied program includes fundamental information technology (IT) and information systems (IS) concepts, blockchain technology, marketing best practices, and AI capabilities.

Certificate Courses

AI for Business

MGT 8803, 3 credits

Keith McGreggor, Professor of the Practice, School of Interactive Computing

Artificial intelligence and machine learning have become dominant trends in technology and business. This part-lecture, part-workshop course provides an overview of the present state of AI and machine learning that are most helpful in improving the customer’s experience and journey. You’ll learn how to assess and discuss the capabilities and limitations that impact AI, evaluate the impact of AI, and more.

Analysis of Emerging Technologies

MGT 6059, 3 credits

Eric Overby, Catherine and Edwin Wahlen Professor of IT Management

Emerging technologies in the business environment are evolving. This course will help you identify the implications of emerging technologies via a timeless and timely competent. You’ll learn a step-by-step, structured approach to analyzing emerging technologies and how to illustrate and implement the structured approach to be a leader in your organization.

Digital Marketing

MGT 6311, 3 credits

Michael Buchanan, Senior Lecturer of Marketing

Learn from real-world business cases that highlight practical ways to benefit from digital marketing tools, technologies, and capabilities. You’ll gain insight into how to create powerful customer experiences, drive growth through new customer acquisition and retention, and encourage brand loyalty and advocacy for both B2B and B2C organizations.

Information Technology Management

MGT 6050, 3 credits

Marius Florin Niculescu, Associate Professor of IT Management

Gain insight into the foundations and concepts of IT and IS while learning about current IS management issues, trends, and the overall role of IS in modern business. You’ll be introduced to several data management, visualization, and analysis concepts and methods, along with hands-on tools you can apply directly to your career.

Online Learning the Georgia Tech Way

The Leveraging Digital Technology Graduate Certificate is designed for active and collaborative online learning. It’s based on our established graduate coursework in IT management and marketing, backed by a dedicated team of advisors. Here are some ways our learning and student experience approach stand out:

• Gain on-demand access to high-quality lecture videos and live virtual office hours with faculty and teaching assistants.

• Online collaboration tools make it easy for you to interact with other students and faculty and build your network.

• Undergo an onboarding program, which includes a live online orientation session that allows you to meet faculty, academic advisors, and more.

• Our dedicated team of academic advisors support you throughout the duration of the program. We are available to connect by email, phone, or video conference as needed.

Earn Graduate-Level Credits

Look online and you’ll find many digital technology programs. Most of them are not credit-earning programs. Our program is one of few credit-bearing online graduate certificates designed for business professionals.

You can apply select graduate credits earned to the Georgia Tech Full-time MBA or Evening MBA programs. MBA alumni can apply select credits from previous coursework to the certificate.

In the Digital Marketing course, we used case studies to understand how companies have used the digital environment to engage consumers in creative, compelling ways. This expanded my awareness of how to work with digital channels and technology more broadly going forward.”
Katherine Crosby, Full-time MBA ‘22

Advance or Pivot Your Career

Digital technology enables organizations to create new avenues and opportunities for growth.

With the Leveraging Digital Technology Graduate Certificate, you’ll learn about the fundamentals of AI, digital marketing tools, and emerging technologies that provide customer insights and automation to create a business advantage for organizations.

Whether you’re a digital marketer, product manager, or systems consultant, this certificate is ideal for professionals in all industries who want a greater understanding of how digital technology impacts global business. You’ll learn how to leverage data, digital technology, and AI for business to drive success for your organization.

90% of new enterprise applications will use AI-powered technology in their products and processes by 2024 (IDC)

90% 70% 75%

70% of customer interactions will include emerging technologies (Gartner)

75% of jobs will require advanced digital skills by 2030 (IRPro)

Application Process

Standard application deadline

March 1, 2023

Final application deadline

May 1, 2023

Classes start

August 21, 2023

Application Requirements

• Bachelor’s degree from an accredited institution

• Work experience strongly preferred

• No GMAT/GRE test requirement

• Georgia Tech online graduate admissions application:

• Unofficial transcripts

• Resume

• Statement of purpose

• Two letters of recommendation (names and email addresses of recommendation providers)

• International applicants: English language proficiency

Note: Currently enrolled Georgia Tech graduate students are not eligible to apply

Five Application Tips for You

Our team is committed to carefully reviewing all facets of your application in evaluating your potential for success in the program. Here are some of our tips for starting your application process.

Reach out to two letter of recommendation providers

• Recommenders can be colleagues, professors, supervisors, or others. Gain their support and make them aware of your future goals so they’re prepared to write a letter of support. They’ll receive a notification with instructions on how to upload their letter when you input their email in the online application.

Request your transcripts

• You will need a copy of unofficial transcripts from all previous undergraduate and graduate enrollment for your online application.

Update your resume

• Work experience is strongly preferred. Your resume format isn’t as important as the content. Help us understand the scope of your post-undergraduate work experience by quantifying your accomplishments.

Think about your statement of purpose

• This is your chance to talk about things we wouldn’t find in any other part of your application. Help us get to know you better by discussing your motivations and goals.

The GMAT or GRE is not required

• Take standardized exam considerations off your to-do list. We rely on your previous academic and work history to guide admissions decision-making.

Paying for Your Graduate Certificate

Tuition and Fees

Georgia residents

$7,032 total ($586/credit hour, excluding fees)


$14,580 total ($1,215/credit hour, excluding fees)

Technology fee

$107 per semester

Here are some considerations as you think about paying for the program:

Talk to your employer about tuition reimbursement

Many organizations have tuition reimbursement and professional development policies in place to help fund education for employees. Contact your HR representative, benefits administrator, or supervisor to find out what’s available to you.

Georgia Tech offers interest-free payment plans

The payment plan option is a great way to spread out the cost of tuition and avoid the interest that comes with loans.

Merit-based scholarships are available

A select number of merit-based scholarships are available for the Leveraging Digital Technology Graduate Certificate and can fund a portion of tuition for the program. These scholarships are for applicants with strong previous academic performance, professional experience, and/or leadership potential. Applicants who apply by the standard admissions deadline receive priority consideration. No additional application materials are required for scholarship consideration, and a scholarship decision will be communicated with the admissions decision notification.

Your Next Steps

Have questions about the application process, onboarding, student experience, or anything in between? Don’t hesitate to reach out.

Student Services - Online Graduate Certificates

Georgia Tech Professional Education


Contact Us

Get in touch with a member of the student services team to get your question answered.

Attend an Info Session

Sign up for a live information session to learn about the program, meet faculty, get tips on applying, and more.

Start Your Online Application

Now is the best time to invest in yourself and your career. In a year, you can walk away with a credential that speaks to your expertise in leveraging data to solve real business problems.

Apply Now

The Leveraging Digital Technology Graduate Certificate provides a mixture of modern techniques, current industry insights, and forwardlooking opportunities associated with evolving technologies. The courses are designed to empower students with powerful decision-making skills and leadership capabilities related to the evolving landscape of digital technologies.”
Michael Buchanan, Digital Marketing Professor
800 W. Peachtree St. NW Atlanta, GA 30308 scheller.gatech.edu
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.