This is selling


This is selling
At Gary Peer, we do more than just sell properties. Because we understand that you’re not simply selling a house.
You’re selling your home.
The place where your first-born took their first steps. Where you laughed so hard you cried. Where your and your family’s growth is marked on the kitchen architrave – and every wall.
Which is why we take the time to get to know you. To listen to your needs, understand your vision, guide you through the selling process – and move heaven and earth to achieve your goals.
How? By bringing in the best in the business, with our hard-working team at your disposal. This includes our renowned auctioneers who create an atmosphere that drives results. Time and again.
And with our signature coffee vans at your auction, we attract the perfect crowd – giving your property the attention it deserves.
When it comes to selling homes, winging it never works. So as soon as you’re ready to sell, we are too – with a panoramic, proven and personalised plan.
1 2
3 Meet your agent Plan for auction Line up with legal
Once you’ve chosen your agent, it’s time for your first (and maybe even second, third, and fourth) date.
Because throughout the selling process, your agent is your partner
That’s why you deserve the time to get to know each other. Ask questions. And get on the same page about all your home-selling needs.
At Gary Peer, our auctions are like no other.
We entertain. We wow. We deliver. And once our charismatic auctioneers kick into action, you never know how much you can achieve!
But when should you sell? Chat with your agent and save the date.
It’s never too early to get your sales contract in order with your conveyancer. And with our comprehensive understanding of your local real estate laws – our agents are here to support you in ensuring your listing stays compliant.
4 5 6 Get the word out (using our inside voice) Attend our Seller Information Evening Make a master media plan
Once you’ve chosen your agent, it’s time for your first (and maybe even second, third, and fourth) date.
Because throughout the selling process, your agent is your partner
That’s why you deserve the time to get to know each other. Ask questions. And get on the same page about all your home-selling needs.
Our Seller Information Evenings are for everyone –whether you’re a first-time or seasoned seller.
You’ll get to meet the rest of the Gary Peer sales team and receive clear, succinct information specific to your selling journey.
Finally, it’ll be time to get the word out!
You’re selling your home, and your marketing strategy will need to reflect that – because your home isn’t like any other.
So we’ll plan ahead by clarifying your goals, formulating your budget, determining the ideal length of your campaign – and tailoring a marketing strategy that’s right for you.
“ Nothing was too much trouble for the team!
We have sold many properties and used several agents over the years. While Gary Peer ticked all the boxes on paper, we didn’t expect to receive such attention to detail and commitment to making it all happen. Their positive, professional approach immediately set us at ease. Gary Peer tailored our sales campaign to our needs: making it more costeffective and increasing its impact. In fact, we had 36 people through on the first open day alone! Everything was made easy for us. Nothing was too much trouble for the team. They were there, with us, every step of the way. And we received a great result on auction day. The outstanding reputation they have in the community is well earned!
Karen Langton and Patrick Manenti 6 Wavenhoe Avenue, St Kilda East
Whether it’s your campaign strategy or your living room – there’ll be a bit to tidy up before your home goes on the market.
And we’ll be here to help you highlight your home’s best features.
When we say ‘prepare’, we don’t just mean putting the dishes away and giving the cushions a fluff.
Our trusted interior stylists will highlight your home’s best features and tell its unique story. It’ll be Instagram-worthy in no time!
Our tradespeople will take care of all those odd jobs around the house. Upping the value of your home – one mended crack at a time.
Finally, our decluttering experts will suggest ways to arrange your home. This way, buyers can look at the space and see their future home (rather than someone else’s previous one).
In black, white and full colour, your home is about to take up prime real estate in inboxes and social media feeds everywhere.
With a rich database of active buyers – and tens of thousands of online followers – Gary Peer has the reach and reputation your campaign deserves. Combined with our expertly tailored online strategies, we’ll help you connect with the right audience, via the right channel, at the right time.
And, of course, we’ll work with you to get your property front and centre on trusted third-party real estate platforms and publications for maximum impact.
Now your home has its best face on, it’s ready for its closeup.
We’ll bring in a professional photography team to showcase your property at its finest. What’s more? We can even include a professionally produced video to give potential buyers a dynamic, immersive experience of your property.
We’ll also write a captivating description, draw your floorplan – and create your ‘For Sale’ board.
It’s all about generating maximum interest – and giving buyers a closer look at what your property has to offer.
Now
that your home is on the market, it’s time to unveil it to the
world.
For our part, we’ll be right there with you –guiding you through every inspection, progress report and meeting along the way.
Before your home opens to the public, you and your agent will get together for a dress rehearsal.
Step by step, you’ll highlight the features and details you want showcased the most.
So, if you have any last-minute script changes – this is the time to let your agent know.
Before you know it, it’ll be open day. And your home’s showings will be the talk of the town.
Through it all, your agent will keep you in the loop about each prospective buyer – and your home’s position in the market.
We’ll do everything in our power – including follow-up phone calls to everyone who walked through your doors – to make sure no buyer slips through the cracks.
At your campaign’s half-way point, you’ll sit down with your agent for a progress report.
It’s a perfect chance to discuss what’s working and any opportunities for improvement –so you can move forward with clear goals for the rest of the campaign.
With auction day drawing near, it’s natural to feel a bit of stage fright.
But with a pre-auction meeting with your agent, you’ll get to understand the who, what, where, when, why and how of auction day.
So you’ll be able to enjoy the show as much as we will!
Your Gary Peer team will lead your auction day with the fun and flair only we can deliver.
We’ll welcome buyers and onlookers alike as they settle in to enjoy the show – setting everyone at ease as we create our auction days’ signature social vibe.
Through it all, your home will take centre stage – supported by an energising co-star, the Gary Peer coffee van.
And when the gavel finally drops? It’ll be time to take a bow. You’ve earned it!
We’ve lived in Bentleigh for many years and never encountered any other agent with the same levels of professionalism and approachability as Gary Peer & Associates. Their strategies, market reach, negotiation skills and tireless work ethic moved our sale forward – effectively and quickly. They were fast to respond, with comprehensive answers to all our questions. Their diligence, steadfastness and expertise shone through. We benefited immensely from their intimate knowledge of the market. It allowed us to reach ready buyers early and bypass the advertising process to sell before auction. Our thanks for their continuous assistance and a terrific outcome.
Tian Zheng 2/8 Rudyard Steet, Bentleigh East
At Gary Peer, we start – and finish – strong.
So even after the dust settles, we’ll be there to walk you through the final few stages of the sale.
After the sale, it’s time for the final inspection – which is also the first time your buyer will view the property as its new owner.
At this point, you can be involved as much, or as little, as you like.
And if you’d prefer your agent to act on your behalf? We can do that, too.
Once the sale is settled, you may start to wonder… What now?
But even then – we’ll still be here for you.
Too busy to complete the move? We’ve got experienced removalists on standby.
Need advice about utilities? We can help.
Looking at purchasing a new property? Well, you know we’ve got that part sorted.
From the closing-sale documents to the transferring of utility bills – even after the deal’s closed, there’s still a lot to think about.
We’ll walk you through each part of the process, explaining everything clearly, so that you can start to shift your focus to your next chapter!
We’d like to thank the team at Gary Peer for another successful sale! They’re a large company, well-regarded as the best in the Caulfield area. But despite their size, their genuine care and personalised attention has made us feel like their number one priority. From the outset, we felt like part of the team. We were presented with up-to-date local data and comparative results, allowing us to make informed decisions. Our input was valued –and once the process began, they took care of every detail. They were never out of reach and were always happy to share insights along the way. It was reassuring to have such a professional agency behind us, who took every opportunity to ensure the result on auction day was beyond our expectations.
Olga and Yuri Golod 3/19–21 Marriott Street, Caulfield