Korea's Cultural Economy and the Rise of Pop Culture

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Korea's Cultural Economy and the Rise of Pop Culture The Korean Wave (Hallyu) is a word used to characterize South Korea's cultural economy, which exports pop culture, entertainment, music, television dramas, and films to the rest of the world.

Hallyu is a Chinese word that means "Korean Wave" in English. It's a catch-all term for Korean culture and popular culture, which encompasses everything from music to movies to drama to online games to Korean cuisine, to name a few examples. During his state visit to Korea in March 2012, US President Barack Obama emphasized the Korean Wave, which the Korean government had designated to be the country's top priority. Visit Kissasian site for more information about how to watch Asian drama.

South Korea is one of the few, if not the only, countries with the ambition of becoming the world's main supplier of popular culture. It's a way for Korea to hone its "soft power," as it's known. In 1990, Harvard political scientist Joseph Nye coined the term "soft power." It is the intangible power that a country wields through its image rather than force. Hard force can take the form of military or economic power. The United States persuaded the rest of the world to buy Levi's jeans, Apple iPhones, Marlboro cigarettes, Coca-Cola soft drinks, and Hollywood movies by generating a desirable image. A one-of-a-kind representation of cool.


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Korea's Cultural Economy and the Rise of Pop Culture by garygilberts - Issuu