SMITH JOINSALLWAG TO DIRECT GROWTH

Allwag Promotions is delighted to welcome Graeme Smith to the team as its new commercial director.

Asnewly appointedcommercialdirector of theEssex-based distributor, he will be responsiblefor thedevelopment of newand existingclientrelationships, partnerships andgrowthstrategy.

Smithwill also overseea rangeofstrategies to enhance Allwag’sexistingservice offering and futuresustainable merchandiseand print initiatives, in line with thecompany vision.

Withmorethan 25 years’experienceinthe industry,mostrecently as managing director of theCyanGroup,Smith hasextensive knowledge andexperience,creativeflair andpassion for progressing sustainability.

He hasa passion fordrivingstandards and drawingonhis experiencefromhis timein professional sporthas worked alongside some of theworlds moreprestigious brands in the sporting,healthcareand automotivesectors

Angela Wagstaff,managing directorofAllwag Promotions said: “Graemehas afantastic reputation within bothprint andpromo merchandise industries andwill be instrumentalin driving ourvision forthe future forward. More importantly, thereisa really strong matchwithour values and culture, whichhas always been incredibly importanttoour business. Appointing Graeme to this newroledemonstrates ourcommitment to developing our fabulous team and ambitions forfuturegrowthashebecomes an integral part of thebusiness.”

Smithadded: “I am thrilledtobejoining Allwag Promotions. Ilookforward to collaborating with thetalented team to drivestrategicgrowth. I have long admiredthe Allwag cultureand their commitmenttothe environment,creativity,and customer satisfaction which formesets them apart. Ilookforward to sharing my knowledge and experienceaswell as learningnew ways of workingtothe benefit of ourclients.”