PACK IT IN

Consider a more sustainable approach to packaging promotional clothing, says Clive Allcott

Eco-friendly packaging solutions for clothing have gained significant importance in recent years due to the growing awareness of environmental issues Here are some eco packaging solutions that can be used for clothing:

1. Recycled packaging materials –instead of using traditional packaging materials, consider using packaging made from recycled materials. This can include recycled cardboard boxes, paper or even biodegradable plastic made from plant-based sources. At DTB, we offer full colour eco digital branding for cardboard and wooden boxes using DTP (direct to paper) technology

2. Biodegradable polybags – rather than traditional plastic polybags, opt for biodegradable alternatives. These polybags are made from materials that break down naturally over time, reducing their environmental impact. Look for options like compostable polybags made from materials like corn-starch or vegetable-based plastics.

3. Recyclable and reusable mailers – consider mailers that can be easily recycled by customers or reused for future shipments. Look for options made from recycled paper or cardboard, which can be easily disposed of in regular recycling bins.

4. Minimalist packaging – simply use less material overall. Focus on the essential packaging elements, such as a branded label or tag, and avoid excessive wrapping or padding. This reduces waste and saves resources.

5. Water-activated tape – replace traditional plastic tape with the wateractivated version, also known as gummed tape. This forms a strong bond when activated with water and can be easily recycled with cardboard.

6. Sustainable labels and tags – look for options made from recycled paper or ecofriendly materials like organic cotton or bamboo Avoid plastic-based materials or excessive coatings that hinder recyclability.

7. Education and branding – educate customers about the eco-friendly packaging choices you have made. Include information about the materials used and instructions for proper disposal or recycling. Emphasise your commitment to sustainability in your branding to create awareness and encourage eco-conscious behaviour

8. Partner with sustainable branding suppliers – collaborate with suppliers who specialise in eco-friendly packaging solutions. They can help you find the most suitable options for your specific needs and guide you through the process of transitioning to sustainable packaging. Remember, the key is to reduce waste, use recyclable or compostable materials, and choose packaging options with the least environmental impact. By implementing eco-friendly packaging solutions, you can contribute to the reduction of plastic waste and promote a more sustainable clothing industry.

Happy Selling

Clive Allcott (The bag and Garment Guru)