PSI
PSI LOOKS TO
SPRING
BACK A move from its traditional start of the year date has given the European show breathing space
A
long with so many events and expos, PSI opted to move its three-day show from January to 26-28 April in the face of the Omicron variant which hit the UK and Europe. Hailed as a sensible move by exhibitors, the new show timing sees PSI in the same location but different halls for this year – PSI 2022 will be Halls 1 and 4. Exhibition director Petra Lassahn was keen to point out the benefits of moving from the usual halls: “We will for the first time have the pleasure of occupying Halls 1 and 4, the most modern halls at the Düsseldorf exhibition centre. And there, PSI will become what it has always been: the most important trade show for high-quality and unusual promotional products in Europe, the largest live event for producers, importers, retailers, buyers – and above all the meeting place of the PSI network.”
CONFIDENCE RETURNS
BPMA members have been offered special rates for newcomers and returning exhibitors with PSI fully expecting to take late bookings as confidence in the market grows and Covid variants subside. Visitors can continue to register up to and during the show time.
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PSI organisers told PM: “There is no deadline for exhibitor bookings – during our last show, we took bookings with only days to go. However, like all show organisers we prefer a little more notice.” The PSI site is ready and raring to go so if you’re planning to visit the event in Dusseldorf this year, don’t forget to check the latest travel information as a business traveller and plan your days in advance. The BPMA is hosting a lounge at the event to support both exhibitors and visitors so there is a welcome seat and a familiar face on hand.
BETTER LATE…
Lassahn also shared her thoughts on the ingredients for show success. “The acceptance of plan changes is different today, in 2022 after two years of pandemic. Like so many things in our private and professional lives, PSI
is taking place a little later this year. I am sure that the wait for the spring PSI will be worth it,” she said. “After all, innovations and trends will continue to shape the market in April, convince decision-makers and drive the entire promotional products industry forward. We will rediscover the diversity and innovative spirit of our industry and be impressed by its performance and resilience. And after the demanding daily routine in the conjunctive, we will discover that there has rarely been a better time to inform, motivate and inspire each other. That’s what we’re committed to, that’s what we’re working towards with a clear strategic direction – and that’s what I’m personally really looking forward to.” Find out more about exhibiting and visiting PSI at psi-network.de/ en/
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