Briman n Voiice
BRIMAN PUTS ON A SHOW AT MERCHANDISE WORLD
British manufa acturrerss of promotional merchandise will be exhibiting their late est wares at th he ind dustry ’ss premier show in September, say Mark Alderson
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siizee, quarto sized notebooks and a new range of designer tote books. In addition, we have devveloped and launched a new material, COMO, which is a recycled PET made from plastic bottles.”
Invvestmeent
Trade exclusive supplier, WCM&A has focused on product development. MD Simon Adam said: “Of all the developments we introduced during the pandemic, which included a whole range of no touch keyring and tools, eco postal packs for homeworkers and customers in bamboo, the one of which we are most proud is the KeepSafe badge. This unique product is the world’s first truly antimicrobial name badge and has sold incredibly well to health authorities, care homes and health conscious companies who reco ognise the benefits of antimicrobial infection.”
ver the past 18 months man ny UK manufacturers have had a unique opp portunity to press the ‘reseet’ button n. Thiss has enabled a number off Briman meemberrs to und dertake changes which, und der norm mal ciircumstan nces, would simply not haave been feasiible. With man ny of theese projects reaching a con nclusion, the forthccoming Merchandise Worrld exhib bition offfers a greaat chance for Briman membeers to showcasee these developments. One su uch com mpany whicch has made extensive impro ovements across their business is Northamp pton baased Jun niper. With the intention of im mproving prod ductivity and reshoriing more of its prod duction to the UK, they have invested d in four new machines. Juniper MD, Andrew Langley, said: “We have also o been developing 15 new UK-made produ ucts, including Flexi desk mats up to gaming mat
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Antimicrobial products
Online platforms Both h First Editions and Badger Design have invvested in new online platforms. These
MARCH/APRIL 2021
websites offer distributors online pricing, images, spec sheets, print templates and certification 24 hours a day. With many distributors working from home, these new websites have allowed greater flexibility by providing information at the click of a button. Sustainable promotional merchandise remains an essential part of the industry as we move out of the pandemic together. With this in mind, Badger Design has introduced new environmentally friendly stickers (some of which are completely compostable), coasters made from recycled material, and a magnet that has passed strict environmental criteria. The Briman group is eager to welcome distributors to Merchandise World in September. The Briman Zone can be found between stands 45-53 and members are looking forward to the opportunity to meet visitors in person to discuss all these new developments in more detail. Mark Alderson is the chairman of the Briman Group
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