Liquid
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more and more turn to the vast array of materials and finishes which help uphold safety and sustainable messaging.
have continued to innovate and launch outstanding propositions for the market. With end users bouncing back with money to spend, our industry is prepared to take on the next stage of regeneration knowing what amazing products are available. To our intrepid drinkware and ceramic suppliers, we raise a glass, flask, bottle and mug to salute the progress made and here’s to an outstanding recovery!
GROWTH POTENTIAL
CRYSTAL CLEAR
And this is just one area where brilliant products feature; with the gifting season just around the corner and plans for 2022 now feeling more and more concrete by the day, the sector is anticipating further strong growth for the last quarter. From antimicrobial coatings to recycled plastics or materials made from 100% waste which leave no trace, the industry has geared itself to the future and is helping more and more end users discover the possibilities. In this feature, Product Media looks to explore the vast array of options in the market; from the familiar solutions all the way to the latest innovations developed in response to the climate crisis. With so much change in the industry during this period, suppliers have faced some of their toughest challenges yet still deliver whatever the circumstances, carefully managing expectations. From COVID to Brexit, this part of our industry backbone is like no other and while battling rocketing freight and raw material prices
Cut glass is making a comeback, claims Crystal Galleries. In the past, fully cut crystal glassware has been used as display items or reserved for special occasions but times are changing, and this type of glassware is becoming increasingly more desirable and being used as an everyday glass. The sparkling effects as each facet or cut reflects and refracts light creates a visual impact like no other type of glass on the market. Fully cut glassware is the latest must have at any dinner party, restaurant or bar. The quality, look and feel of this glassware is proving that tradition is something consumers are choosing over more modern styles of glassware. It feels elegant and heavier in the hand and enhances the overall drinking experience. An exciting range that is currently on trend is the beautifully designed Flamenco Crystalite Fully Cut range. They are robust enough for everyday use while adding that extra touch of style for special occasions. Visually they combine a traditional style and shape with a diamond cut design and
Drinkware has been a growth sector over the past 18 months, and there is plenty of innovation in the market
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s time goes by it is becoming abundantly clear that moves to improve sustainability are moving from the margins to the mainstream. Nowhere has this been clearer than in drinkware.
AN INNOVATIVE SECTOR IN DEMAND Over the last 18 months, we have seen requests for certain products growing exponentially to meet corporate demands as we’ve sought to help brand the homeworking experience. While there may have been hesitance at the start of the pandemic as even coffee shops shied away from refilling our on-the-go cups, drinkware still features in the top three products we all want to receive (not including hand sanitiser and face coverings). This covers everything from the trusted mug to water bottles, with 22% of consumers welcoming these as gifting options, according to BPMA research. These industry staples are part of the homeworking box with many employers providing drinkware to employees in their thousands as the nation gets back to work. Providing a safe and more environmentally friendly alternative to single use plastics,
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SEPTEMBER/OCTOBER 2021
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