Garth Naar - How To Choose The Right Mobile App Development Platform If you are a business owner, want to develop a mobile app, it is important to decide the platform. There are plenty of things you need to work out when choosing the right mobile app development platform. On which devices are your users likely to use the app. Windows, Blackberry, iOS, or Android? Once you recognize your user base, you will have more clarity about the type of platform you want to choose. If you have been pondering more over this topic, do not fret. We are here with a few tips to help you make the right choice: Consider User Experience Successful mobile applications have one common thing - they fulfill the customers' goals. And, a mobile app's UX impacts its recognition. The UX is the ultimate decision maker. It decides if a user will come back to your app, delete it, or will rate it as poor. A useful application completes the requirements which are not available in the market. So, UX should include competitive analysis, feasible products development, and market validity test. Recognize Customer Base Platforms vary drastically. That too, region wise. Therefore, the most crucial part is to pay attention to geographical criteria. Consider performing a deep research, recognize and create your user base. It will help you define your target audience. For instance, if your focus audience is US, Australia, or Japan, consider hiring iOS developer. While with Asian and African countries; Android is leading the game. Thus, the situation may differ country wise. For Asian and African customer base you can hire Android developer for further assistance.