GTN Sustainability Directory 2021 - Garden Trade News, UK

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Nature will become ‘second nature’ to future generations Few would challenge the view expressed by HTA chairman James Barnes that horticulture is “a community that cares about the natural world and it is in our interests to safeguard its future”. It is an ethical imperative that the garden industry knows it must follow. The challenge is: How do we get there? The HTA’s Sustainability Roadmap, with its five key themes, is a clarion call to businesses to pull together on goals like reducing carbon footprints, cutting the industry’s current high dependence on plastic packaging, facilitating more effective recycling, managing water usage, eliminating peat and finding new ways to control pests and diseases. Like many initiatives for which you cannot see an immediate commercial return, there is much thick fog between you and the destination. Visibility is impaired and your progress will be slow – but you know how important it is to get there. You cannot take your foot off the throttle entirely, so you press on with care, keeping your eyes glued to the road ahead. At the other end waits the consumer, who keenly anticipates your arrival – for it is he/she who looks to you for answers. He/she was once a voice in the

wilderness but is now a multi-generational throng. You must deliver. It is expected. Following the warm welcome accorded to the inaugural issue in 2019, the new edition of the GTN Sustainability Directory is a fog lamp to help you on your journey. This industry of ours is brimming with enterprises that have set their sights on making a difference, challenging the status quo, and forging new solutions. All of this meshes neatly with the other current compelling opportunity: To groove into the national consciousness that gardening is a vital link to the natural environment we now strive to protect. This is something that millions have discovered for the first time during 2020. Now, as many have already agreed, it needs grooving into the national consciousness. Whatever you make, whatever you promote, whatever you invite consumers into your premises or cyber-space to purchase, you will be challenged to demonstrate how it links to a greener future. Nature will become ‘second nature’ to future generations. Drive carefully. Mike Wyatt, GTN Sustainability Directory Editor,

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In this issue

The New Environmentalist B Corp for sustainable companies Topsoil, not all are created equal Water sustainability Plastic alternatives for packaging Rubber recycling for the garden

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EcoGro Super Soil new sales opportunity


The HTA’s Sustainability Roadmap


CO2 neutral flowerpots


Primeur’s Eco Garden Collection


GTN’s Sustainability Directory 2021 Listings


Director Trevor Pfeiffer SMALL PRINT: All material [copyright symbol] Potting Shed Press Ltd 2021. No part of this publication may e reproduced in any form whatsoever, either for sale or not, without the express permission of the publishers. The information supplied in this publication is published in good faith and every effort has been made to ensure its accuracy. Potting Shed Press Ltd cannot accept responsibility for any error or misrepresentation. All liability for loss, disappointment, negligence or other damage caused by reliance on information contained in this publication or in the vent of any bankruptcy or liquidation or cassation of the trade of any company, individual or firm mentioned, is hereby excluded.

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