Nature will become ‘second nature’ to future generations Few would challenge the view expressed by HTA chairman James Barnes that horticulture is “a community that cares about the natural world and it is in our interests to safeguard its future”. It is an ethical imperative that the garden industry knows it must follow. The challenge is: How do we get there? The HTA’s Sustainability Roadmap, with its ﬁve key themes, is a clarion call to businesses to pull together on goals like reducing carbon footprints, cutting the industry’s current high dependence on plastic packaging, facilitating more effective recycling, managing water usage, eliminating peat and ﬁnding new ways to control pests and diseases. Like many initiatives for which you cannot see an immediate commercial return, there is much thick fog between you and the destination. Visibility is impaired and your progress will be slow – but you know how important it is to get there. You cannot take your foot off the throttle entirely, so you press on with care, keeping your eyes glued to the road ahead. At the other end waits the consumer, who keenly anticipates your arrival – for it is he/she who looks to you for answers. He/she was once a voice in the
wilderness but is now a multi-generational throng. You must deliver. It is expected. Following the warm welcome accorded to the inaugural issue in 2019, the new edition of the GTN Sustainability Directory is a fog lamp to help you on your journey. This industry of ours is brimming with enterprises that have set their sights on making a difference, challenging the status quo, and forging new solutions. All of this meshes neatly with the other current compelling opportunity: To groove into the national consciousness that gardening is a vital link to the natural environment we now strive to protect. This is something that millions have discovered for the ﬁrst time during 2020. Now, as many have already agreed, it needs grooving into the national consciousness. Whatever you make, whatever you promote, whatever you invite consumers into your premises or cyber-space to purchase, you will be challenged to demonstrate how it links to a greener future. Nature will become ‘second nature’ to future generations. Drive carefully. Mike Wyatt, GTN Sustainability Directory Editor, firstname.lastname@example.org
EDITORIAL & ADVERTISING Garden Trade News Potting Shed Press Ltd Dairy Drove Thorney Peterborough PE6 0TX Tel 01733 775700 www.gardentradenews.co.uk THE GTN TEAM Editor Trevor Pfeiffer email@example.com Associate Editor Mike Wyatt firstname.lastname@example.org Digital Editor Neil Pope email@example.com Advertising Sales Alan Burdon Alan@pottingshedpress.co.uk Subscriptions Karen Pfeiffer firstname.lastname@example.org Design & Production AT Graphics Ltd www.atgraphicsuk.com Kirsty Craner – Design Alun Jones – Production Manager Robert Tipping – Managing Director James Tipping – Technical Director Printing CG Print Ltd Do you qualify for a copy of GTN?
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Potting Shed Press Ltd
Garden Trade News is published by Potting Shed Press Ltd who also publish: GTN Bestsellers, GTN Xtra, Glee Daily News and the Glee Catalogue, and the Solex Sun. Potting Shed Press also supply Garden Radio to over 100 garden centres across the country.
In this issue
The New Environmentalist B Corp for sustainable companies Topsoil, not all are created equal Water sustainability Plastic alternatives for packaging Rubber recycling for the garden
4 6 7 8 10 11
EcoGro Super Soil new sales opportunity
The HTA’s Sustainability Roadmap
CO2 neutral ﬂowerpots
Primeur’s Eco Garden Collection
GTN’s Sustainability Directory 2021 Listings
Director Trevor Pfeiffer SMALL PRINT: All material [copyright symbol] Potting Shed Press Ltd 2021. No part of this publication may e reproduced in any form whatsoever, either for sale or not, without the express permission of the publishers. The information supplied in this publication is published in good faith and every effort has been made to ensure its accuracy. Potting Shed Press Ltd cannot accept responsibility for any error or misrepresentation. All liability for loss, disappointment, negligence or other damage caused by reliance on information contained in this publication or in the vent of any bankruptcy or liquidation or cassation of the trade of any company, individual or ﬁrm mentioned, is hereby excluded.
GTN’s Sustainability Directory 2021 3