GTN September 2021 - Garden Trade News, UK

Page 19

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Woodmansterne are easy to work with, open and honest, and offer a fabulous selection of cards Moss & Moor chose Woodmansterne from day 1 and exceed expections Moss & Moor, a brand new, purpose built Independent, family run garden centre located in Ilkley, West Yorkshire, opened on 15th February 2021 with Woodmansterne W-Select as their greeting card supplier. The garden centre has a strong inclusive, environmental and sustainable ethos. “Opening in such a challenging environment we believed it was critical to maintain a strong USP,” explained owner Louise Miller. “It was a priority to ensure high quality fixturing and merchandising, carefully curating our suppliers with a responsible sourcing ethos; to help us appeal to our customer profile.” “Woodmansterne were recommended to us by Alyson Haywood, who has been working for over 2 years to help us achieve our vision. Alyson had had a long relationship with Woodmansterne at previous garden centres and they have always been open and honest, easy to work with and with a fabulous selection of cards from humour and ages to occasions and art. The fact that all the cards are recyclable, glitter and plastic free also fits with Moss & Moor ethos. “As a brand-new centre, we had already decided on the look and feel of our card department and had done extensive research into the local demographics. Woodmansterne worked with us to select the range and sales have outperformed expectation. Jayne our sales representative has been enormously supportive in ensuring regular replenishments are done to ensure we never run out of cards!

Woodnamsterne card display at Moss & Moor. As recommended by Alyson Haywood

An Emma Bridgewater card from fr Woodmansterne Seth Woodmansterne, MD, third-generation of the brand that supplies over 30 million cards a year

Why Woodmansterne? Woodmansterne are a third-generation family business supplying premium greeting cards to leading independent retailers, all designed and manufactured in the UK. They work with the very best of British talent including National Trust, Quentin Blake, RSPB, and Emma Bridgewater. Woodmansterne pioneered the ‘Smart Seal’ in 2019, allowing them to remove plastic packaging from all their cards, saving a million pieces of throwaway plastic every week. Their cards are printed with vegetable inks on paper from sustainable forests and all their envelopes are made from 100% recycled post-consumer waste.

Why W-Select category management?

Woodmansterne have become experts in visual planning and category management, working with leading retailers in the UK, meaning they can offer the following services: Join Woodmansterne • A bespoke assortment tailored to your for a drink at GLEE Visit hall 20, stand A10-B11 customers • A unique caption calculator ensuring the Get in touch optimum product mix hello@woodmansterne.co.uk • An assortment of designs from the very best Or call 01923 200600 publishers • Regular analysis and reporting • Less admin, meaning more time for you and your team

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