GTN PROMOTION
Child and pet safe garden products are bee-friendly too
Seven garden products including a bug and mildew control and a unique 3in1 Mycorrhizae product from the ecofective range that are all child and pet safe as well as being bee friendly are to be launched on stand 18K60 at Glee. Sipcam UK has created this new and specific sub-category of its full range to offer retailers an attractive and highly visible product offer that taps in to increasing consumer demand for child and pet safe products. The fact they are all bee friendly is an added bonus. The products are all currently used by professional growers and landscapers in the UK and Europe. The range consists of a Bug and Mildew Control, Slug Defence, Natural Lawn Feed and Root Enhancer, Multi Purpose Pro-biotic Cleaner, Wonder Feed and a unique 3in1 Root Enhancer (mycorrhizae) + Natural Water Retainer + Fertiliser Granules. “All the products are made using the best formulations available in the UK, that do not rely on conventional pesticide or biocide chemicals,” says Sipcam’s Matt Jones. “The entire ecofective range is based on ‘green chemistry’ that is inherently good from health and safety and environmental perspective. “We have specifically created this Child and Pet Safe product offer to equip retailers with a range of core products that meets a growing demand from consumers. All products are clearly labelled as Child and Pet Safe and also carry the Bee Friendly sticker. We also point out on the label that the products are used extensively by professional growers and landscapers. “Our aim is to bring professional quality products to amateur gardeners whilst maintaining positive
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environmental safeguards,” adds Matt. Sipcam UK is part of a large €500 million family owned business developing and distributing plant protection and nutrient products around the world. The pesticide free Bug & Mildew Control works by a physical mode of action, containing a blend of surfactants which stop the pest from moving and being able to feed, and is extensively used by professional growers on both ornamental and edible crops. Multi-Purpose Pro-Biotic Cleaner is used extensively in many professional locations, including the NEC where the GLEE exhibition is being held. The problem of scorching when using lawn feed is common but this is a thing of the past with the new Natural Lawn Feed and Root Enhancer. If offers very
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economic coverage and there is no dust or strong smell as with many other organic alternatives. Slug Defence granules create a physical barrier around plants, and have been developed from naturally-derived ingredients which do not turn spongy once it rains, instead they quickly dry out and remain just as effective. The organic Wonder Feed can be used on both edibles and ornamentals, and is widely used by commercial vegetable growers. It contains bio stimulants including extracts taken from seaweed and other plants. The unique 3in1 Organic Root Enhancer, Water Retainer & Phased Release Fertiliser is designed for use in many situations including hanging baskets, containers, tomatoes etc. Containing mycorrhizal fungi granules, an advanced new water retention product made from corn starch, and a Sipcam phased release fertiliser, all used by professionals to improve growth, capture and retain vital moisture for the plant, and extend the root area. “The clear professional track record enjoyed by these products, allied to their strong green credentials and the fact they are child and pet safe plus being bee friendly, is a potent combination that offers retailers a strong platform for sales,” adds Matt Jones. The range will be accompanied by several Point of Sale options for retailers to utilise.