SPECIAL SHOW PREVIEW EDITION
gtn SEPTEMBER 2017
Advice and information for garden centre professionals
SPECIAL SHOW PREVIEW EDITION
gtn SEPTEMBER 2017
Advice and information for garden centre professionals
Glee 2017 Bolder, brighter and brimming with freshness
‘This year’s exhibition is the start of an exciting next chapter for the show’ Find out what event organiser Matthew Mein and his team have in store
EDITORIAL & ADVERTISING Garden Trade News, The Old School, 4 Crowland Road, Eye, Peterborough PE6 7TN Tel 01733 775700 Fax 01733 775838 email@example.com www.gardentradenews.co.uk THE GTN TEAM Editor: Neil Pope firstname.lastname@example.org Associate Editor: Mike Wyatt email@example.com Director: Trevor Pfeiffer firstname.lastname@example.org Publisher: Mandy Davies email@example.com Advertising: Alan Burdon firstname.lastname@example.org Ben Greenwood email@example.com HOW TO SUBSCRIBE Tel 01733 775700 or email firstname.lastname@example.org Subscription rates UK: £145 Subscription includes a password for full access to GTN Online plus a weekly copy of GTN Bestsellers OUR PUBLISHERS GTN is published by Potting Shed Press Ltd, who also publish: * www.gardentradenews.co.uk website * Weekly GTN Xtra and Pet Trade Xtra newsletters * Garden Radio * Official Glee Catalogue and Glee Daily News Online – the only official guides to the garden industry’s leading annual trade show SMALL PRINT All material © Potting Shed Press 2017. No part of this publication may be reproduced in any form whatsoever, either for sale or not, without the express permission of the publishers. The information contained in this publication is published in good faith and every effort has been made to ensure its accuracy. Potting Shed Press Ltd cannot accept responsibility for any error or misrepresentation. All liability for loss, disappointment, negligence or other damage caused by reliance on information contained in this publication or in the event of any bankruptcy or liquidation or cessation of the trade of any company, individual or firm mentioned, is hereby excluded.
2 September 2017
All set for Glee
Organiser Matthew Mein looks ahead to the September showpiece. Last year’s show really demonstrated how important Glee’s service is for the industry. We had our strongest exhibitor offering for some years, the aisles were packed, the mood was upbeat and more importantly valuable profit-building business was being done. Since then we’ve worked hard to build on this positivity. Working closely as a team, and alongside the invaluable input and foresight from Glee’s partner associations and industry insiders, we have built on Glee’s proposition as the leading showcase for the garden and outdoor living industry. Glee 2017 is the start of an exciting next chapter for the show. We’ll still be offering the core elements that are the main reason why retailers attend, but we’re also building additional content that will add real value, and provide our visitors with inspiration and valuable advice that will help them to future proof their businesses. All of this will be underpinned by our new look, that we believe is demonstrative of the changes that our industry is undertaking, through adopting more innovative and contemporary approaches to retailing. The biggest difference at Glee 2017 will be the Retail Lab which will proudly be taking centre stage at the heart of the show. Combining interactive content, guided tours, and self-learning material, visitors will be able to arm themselves with content that not just inspires but will also drive them to action new retailing ideas within their own stores. The aim of all of this being to help retailers to grow both their offering and business, whilst also targeting new customers. But that’s not all! In addition to the Retail Lab and the 550+ exhibitors making their home at Glee 2017, we also have all the show’s usual ‘favourites’, including the New Product Showcase and Glee Awards, and three days of must-see seminar programmes in association with the HTA. Located in its new home within the Retail Lab, this year’s
seminar programme will provide an enriched programme of expert business and garden retail advice. Look out for a special session from global trend forecaster, WGSN, where big trends will be revealed. Added to this, the Innovators Zone will be returning once again, bringing pre-market, entrepreneurial product ideas direct to the buyer. The GIMA Business Village will be a networking hub thanks to ‘Buyer Connect’, the GIMA Business Lounge and the selection of up and coming brands, as well as the big reveal of the 2017 GIMA Innovators’ Seed Corn Fund winners. Finally, the International Buyers Centre – led by Gardenex - completes the offering. With so much to see and do we’ve no doubt that a visit to Glee 2017 can, and will, help your business thrive in 2018 and beyond. We look forward to seeing you all soon. Have a great show!
Glee 2017 Bolder, brighter and brimming with freshness A new chapter for the UK’s leading annual garden retail exhibition Glee is as much a part of the gardening calendar as pruning, the first cut of the lawn and cold crisp mornings that accompany the first trips to the greenhouse. But unlike these annual milestones, Glee is changing – it’s growing and developing for the greater good of garden retailing. As garden retailing continues to look at ways to adapt to changing consumer spending habits, as well as attracting a new pool of customers, so must Glee look at what it offers to the industry it represents. This year, visitors to the show will find a bigger, fresher and bolder Glee – full of innovative feature content, tangible business advice and the strongest collection of brands ready and willing to forge relationships with retailers. What’s new at Glee 2017 Retail Lab @ Glee The Retail Lab @ Glee is the show’s crowning glory in 2017. This dedicated area will provide an interactive hub full of inspirational and educational content, as well as the latest trend information. Created by a panel of industry experts, the Retail Lab @ Glee is unlike any previous feature - providing visitors with a long-term vision for their retail environments. Focussing on consumer engagement, market insight and effective access to future facing trend information, the Retail Lab @ Glee will be located at the very heart of the show. Combining interactive content, guided tours, and self-learning material, visitors will be able to arm themselves with content that not just inspires but will also drive them
6 September 2017
to action new retailing ideas within their own stores. The aim of all of this being to help retailers to grow both their offering and business, whilst also targeting new customers. Split into four sections, the area will focus on four key consumer themes as identified by the Retail Lab’s Creative Director, Romeo Sommers, and world-leading trend experts, WGSN. These themes will be: Well-being, Family, Community, and ‘Re-wilding’.
New branding reflective of future retailing Rolled out across Glee marketing collateral, dedicated website and throughout the show itself, the new look has been designed to breathe new life into Glee, creating a visual backdrop that is both modern and relevant. From the colours that will be ‘in’ throughout the coming season, to creating a look that packs a punch, Glee’s new creative is set to inspire and excite both exhibitors and visitors alike.
Guide to the show sectors at Glee Whether you are looking to source the latest innovations or core bestsellers for the year ahead, Glee will offer it all. Encompassing eight dedicated product sectors, Glee is the leading annual showcase for the whole of the garden industry and an essential diary date for any garden retailer, landscaper or merchant. Garden Care is Glee’s most thriving area, and this year is set to feature everything from growing media, compost, fertilisers, and GYO products to garden machinery, garden tools and accessories. Glee’s Landscaping & Garden Decoration provides an unrivalled showcase of influential brands and leaders in garden and landscaping design. Featuring stunning displays, this area of Glee is a must-see section of the show, featuring many best-practice examples of how to cross-sell products in situ. From hard landscaping and aggregates to fencing, garden buildings and decorative accents such as pots, structures, soft landscaping, statuary, water features and timber supplies, Landscaping and Garden Decoration has everything to help garden retailers, builders’ merchants and landscapers to maximise those products that create the framework of every garden.
Outdoor Entertaining is the place to source products that really enable people to enjoy the outdoor lifestyle, and will feature the best from the industry’s leading companies, making it the ideal opportunity for buyers looking to source next year’s ranges and tap into growing leisure demand. Plants is where buyers can shop for the best in nursery stock, bedding plants, house plants, cut flowers, trees and shrubs, herbs and florist sundries from both UK and international growers; as well as seeing the latest plant trends and. This year – for the first time - the 2017 exhibition will be home to its very first Flemish growers pavilion, as VLAM, Flanders’ Agricultural Marketing Board, joins the show. The Flemish Pavilion (Hall 20, stand H30) will be home to a host of top growers under the VLAM banner, all ready to showcase their industry leading horticultural products. Many of the Flemish brands will also join Glee’s Green Heart, to demonstrate merchandising best practice. Gifts, homeware and outdoor clothing are increasingly becoming big business within garden retail. Offering an unrivalled opportunity to maximise year-round sales, from Mothers’ Day to
Christmas, these product categories are also ideal for driving impulse sales as consumers look to add value to their homes and gardens with stylish accessories, as well as wanting to look good in the garden. Glee Home, Gift & Clothing brings together a huge selection of product ideas to help your gift offering stand out. Added to this, the section also features additional, added value product lines such as clothing ranges, picnicware and seasonal decorations, plus games, toys and books. Pet suppliers looking to maximise the boom of pet product sales within garden centres will find their home within Glee’s dedicated Pets sector. Supported by the PetQuip Business Village, and featuring exhibitors within the wider parts of the show, Finally, any garden retailer wanting to maximise the profitability and efficiency of their own store, won’t want to miss the wide range of retail support suppliers within Retail Services & Experiences and the dedicated Food & Catering sector. To find out the latest news and to register for free entry visit www.gleebirmingham.com
September 2017 7
Great new launches at Glee from Petface
Petface is set to launch an impressive range of new products at Glee. Here the company reveals what visitors can expect to see on their stand at the September showpiece. GTN: How important is a show like Glee to Petface? P: Glee is our annual platform to launch both new products and showcase our comprehensive range of pet care products. We see it as a great venue to make new contacts, meet up with our current customers and to gain brand awareness for the business as a whole. It’s an exciting show for us. GTN: How many new products will you be launching at the show? P: Over 10 new product ranges across pet and wild bird. Some fantastic new bedding collections; now with co-ordinating accessories for the home as well as for pets. Dogs and cats in particular are seen as very much part of the family and the products they need – feeding bowls, beds, coats, collars and leads – have become lifestyle accessories. For this reason we are extending our range to include gifts and accessories pet owners will love for their home as well. GTN: Can you tell us about your new bedding and accessories range? P: Each new range has been created by our in-house design and development team, drawing inspiration from current colour and pattern trends. Our new cute ‘sleepy sheep’ range of feeding bowls, beds and mattresses even has a lovely sheep toy to merchandise alongside. Our super stylish Deli Dog range with our signature sausage dog character is heading up a group of new designs that
8 September 2017
range from waterproof bolster crate mats, high end cord and memory foam mattresses and a winter checks. GTN: What’s different about your bedding? P: We are keen to embrace new developments in human homewares and add them to our own ranges of pet bedding. In this case we are bringing additional comfort and support by using memory foam in both our fashion led ranges as well as our practical bedding for crates.
GTN: is it true, you can wash your pet bed covers? Yes all our bedding has removable covers and are machine washable at 30˚. GTN: Do customers like your approach to co-ordinating colours and designs? P: Absolutely. We are a design-led business and are products are sought after as we reflect current trends in the market and are keen to provide customers with a look that is transposed over multiple items.
Gift sector is key growth area
GTN: How important is the gift market when it comes to pets, and what products are you launching in this sector? P: People love their pets and want to reflect the breed they own or are keen to show they are animal lovers. We also recognise that people love to have accessories in their home that co-ordinate and so we are adding mugs, vases and bowls, along with some kitchen textile products to tie in with our dog beds and ceramics.
Meet Petface at Glee Hall 18 Stand 18M30-N31
GTN: Will you have any show offers and competitions etc on your Glee stand? P: Of course, but youâ€™ll have to come to see us to find out what! GTN: What other activity will you be involved in at Glee? P: We are also showcasing our new products within the Glee Retail Lab which we are very excited about. GTN: Where can Glee visitors find you? P: Hall 18, Stand M30-N31. See you there. For all inquiries call 01462 832000
September 2017 9
Apta continue to set the pace
The leading supplier of quality outdoor planters has forged ahead with new product development and has ambitious plans for the future.
2017 has been yet another strong year for Apta. The company has consolidated its position as the most innovative pottery supplier and despite the problems of Brexit (not least the drastic weakening of the pound) it is pressing ahead with development of a brand new 7-acre warehouse and distribution centre, which is due to become operational in 2019. Apta has always been synonymous with the best quality planters. The management at Apta, led by Managing Director Paul Sykes, is committed to product innovation and original design, because as Sykes puts it “an industry which doesn’t innovate withers on the vine.” Top quality planter brands like the Royal Horticultural Society and Laura Ashley, both exclusive to Apta and both featuring many new products in 2018, are testament to the fact that Apta has been instrumental in
quality and brands is clearly working for Apta as the company’s customer base continues to grow, especially in the independent sector. “Customers tell us that we generate significantly more profit for them than our competitors, which is wonderful to hear,” says Sykes. But it isn’t all about the products – service is also critical. Apta provides the highest level of service in the industry, with a full-time dedicated merchandising team providing coverage throughout the entire UK, and a separate highly experienced sales force. Apta vans and lorries are a common sight in garden centres up and down the country. And when it comes to ordering, Apta’s unique Pick & Mix option means customers can order a whole collection on a single pallet. “Customers absolutely love this option. It
10 September 2017
growing planter sales, and profits, for its customers. And when it comes to innovation, Apta again leads the way. In 2018 the company will expand its fabulous range of novelty planters which make excellent gift lines, a new line of rustic planters under the company’s J. Chamberlain brand, and beautiful Laura Ashley lightweight pots. “We have an obligation to our customers to innovate,” says Sykes, which is why so much of Apta’s range is focussed on newness. “We’re competing with every other retail sector in the UK for the limited pounds in customers’ pockets, so showing them something new or surprising is absolutely essential. So is generating impulse purchases, or presenting garden centre customers with great products which they didn’t know they wanted!” This strategy of focusing on innovation,
GTN PROMOTION Stream - Fabulous new lightweight range
J. Chamberlain Rustic: New Colour for 2018
Novelty Planters: Generating incremental sales
Granito - Bestselling lightweight range
Beautiful new Laura Ashley lightweight designs
reduces their stock-holding and allows them to offer their customers a great choice all year round without tying their money up in pallets of unnecessary stock.” Recently Apta has extended its range to include more lightweight designs such as Granito, so that the company is now recognised as having the best and broadest planter range. According to Sykes, “We wanted to cement our position as a one-stop supplier because this is what customers told us they wanted.” Apta now supplies five times as many customers on a solus basis as just three years ago, and this number is increasing rapidly. “The key is combining great products with an equally great service,” says Sykes. But success brings imitators, and the company has had to frequently contend with competitors copying its designs. “It’s quite a pain, to be frank,” says James
Hoad, Commercial Director, “but fortunately the garden trade has a long history of supporting companies who grow the market. We’ve also successfully protected several of our ranges from copies over the last few years, including the RHS planters.” Despite this success the company has seen so many attempts to copy its designs that it has decided to take stronger action in future. “We put such effort into creating new products each season and want to see those products succeed,” says Hoad. The company has now become a member of ACID (Anti Copying in Design) in order to protect its designs and prevent others from riding on the back of its ideas. The future is extremely bright for Apta, and the company looks forward to showcasing its new ranges at Glee on its larger stand – 19C20-E21 and 19C18.
Terrace: Excellent wood effect
New shape for the best-selling Royal Horticultural Society range
Make sure you pay a visit to stand
19C20-E21 & 19C18
For more information about Apta’s products visit www.apta.co.uk September 2017 11
Why spend time dealing with multiple suppliers of garden equipment and numerous minimum order requirements to sustain a credible range of Garden Machinery? Handy Distribution can fulfill all your needs in one simple order. Handy Distribution are proud to be exhibiting again at GLEE at The NEC this year showcasing the very latest technology with our partner brands, Flymo, McCulloch, Bosch, Greenworks, Kärcher, Solo, Gardena plus the exclusively produced Webb and The Handy. Handy Distribution works closely with its partner brands to bring you the latest products at competitive prices. Mark Moseley, Sales & Marketing Director explains “We look to take the hassle away from our customers by the providing a one stop shop. With over 100,000 square feet of storage across two sites, we act as an extension to our customers own warehouse. With a minimum order commitment of only £150 (£200 for Gardena) for a carriage free prompt delivery service. We have the solution for every gardening application, you need look no further.” The exclusively developed Webb and The Handy brands offer customers superb quality at affordable prices, backed up by a full complement of spares and accessories. The Handy range has received a major facelift over the past 12 months and will be on show this September. “We are delighted
12 September 2017
with the new Gun Metal colour scheme and packaging for The Handy. The products now look better than ever before”, explains Mark, “We have really taken on board what our customers want from this brand and we are confident the changes will be very well received.” Mark continues “The Webb brand is making great steps in the lawnmower market. The introduction of the Classic petrol machines starting at £159 and Electric range from £69, has helped introduce owners of smaller gardens to the brand. The Supreme range of Briggs & Stratton engine mowers continues to provide a premium solution, whilst our selection of hand-push cylinder machines offer an environmentally friendly option.” Mark confirmed “Webb are offering a complete solution to a gardener’s needs, by offering a range of petrol hand-held hedgetrimmers and brush-cutters, together with petrol and electric blow-vacs.” The GLEE exhibition provides Handy and its brand partners a great opportunity to engage directly with new and existing customers to discuss the latest developments and plans for the future.
This will provide an insight into brand media plans and new product launches for next season. The big focus from Greenworks, Flymo, McCulloch, Bosch and Webb, will be on cordless technology. The UK market is becoming more receptive to the concept of freedom around the garden and home. The Handy Distribution stand will be showcasing a selection of garden and handheld machines during the three days in Birmingham. Mark is also pleased to announce “We are delighted that, after many months of collaboration with Kärcher, they will unveil a new and exclusive range of pressure washers. We have a solution that will engage customers and support incremental sales growth with the backing and support of the UK brand leader.” Come and see for yourself how Handy Distribution can make your garden machinery selection easier from Monday 11th through to Wednesday 13th September in Hall 19, Stand C30-F31 and discover what’s in store for next season.
The Pot Company are back at Glee for a second year The Pot Company have 30 years’ experience sourcing garden planters, and building relationships with manufacturers, and this heritage always ensures the products not only look good, but are also of the highest quality. Unlike other suppliers The Pot Company have no minimum order! Whether you need one pot or multiple pallets, no order is too big or too small. The Company have a friendly, professional and knowledgeable sales team ready to guide you through the different options, as well as quoting on bespoke projects. This year The Pot Company will be unveiling a new range in partnership with English Heritage, called The Heritage Collection. 4Glee Stand: 20K20-L21
Create your own branded pet food
Turn your projects and ideas into reality Shelves alone don’t sell products... retailers need engaging displays that turn their merchandise into attractive marketable goods. At this year’s Glee, Stagecraft will be demonstrating how their expertise in garden centre retail display will help turn your ideas into effective, high quality and great looking retail platforms. From exterior timber structures and benching to interior shop-fit and bespoke designs Stagecraft has everything you need to turn your projects and ideas into reality. 4Glee Stand: 20G30-H31
14 September 2017
Garden Centres are now seen as multipurpose shopping arenas. Consumers visit with the expectation that many of their outdoor and leisure needs are met. With this in mind why not offer your consumers the opportunity to purchase high quality branded pet food? This brand could be yours! With over 70 recipes to choose from and no minimum order you are able to create your own label of pet food, utilising the expertise of GA Petfood Partners to ensure your success. Why not visit GA Petfood Partners’ stand 17P61 for to get more information and to havean informal chat. This company will work with you to help your business grow! 4Glee Stand: 17P61
exhibitors Zest 4 Leisure builds on winning range Zest 4 Leisure, leading manufacturer and responsible source of quality, stylish and dynamic FSC certified timber garden products, is set to bring the buzz of innovation along to this year’s Glee. Building on the existing range of winning products, Zest will be showcasing a range of new designs including a stunning diamond trellis arch, a new pergola seat,
alfresco dining sets, planters and more. Since it began in 2005, Zest’s range has expanded to include outdoor dining furniture, arbours and swings to fence panels and an extensive ‘grow your own’ range. For a warm welcome and to find out more from their experienced team, be sure to visit Zest on stand 20S32-T33. 4Glee Stand: 20S32-T33
New and inspiring RHS range Discover inspiration and new innovations for 2018 with the Harrod Horticultural RHS endorsed and UK manufactured wire range. The company’s supports, stakes, trellis, obelisks, arches, planters and log holders are renowned for their distinctive quality; very much the “good, better, best” designs that bring a clear point of differentiation. Glee Stand: 20R21
Creative Products get set for Glee Creative Products will be showcasing its new range of products and packaging on their stand at this year’s Glee. The company, which offers a wide range of kitchen and housewares utensils and gadgets on a fully sale or return basis, will be unveiling a host of additions to its product range as well as its new heritage inspired packaging. The Creative Products offer is ideal for independents, garden centres, cookshops, large retail chains and department stores alike. Its products are all innovative and inspirational and presented to consumers in an explanatory and experiential manner in fully serviced merchandising systems, inclusive of instore TV promotion. Call 01476 564 230, email email@example.com or visit www.creativeproducts.ltd.uk 4Glee Stand: 18N30-P31
16 September 2017
Handcrafted gifts for home & garden
Primus is a range of handcrafted gifts for the home and garden from the Perry Group. Primus and Perry are trade-only suppliers of thousands of products. On display will be the Primus range of handcrafted gifts for the home and garden. There is also much more on show for garden centres, including the company’s Coloured Gate Hardware. With over 90 years experience in the trade, Perry and Primus products are designed with quality being the main focus. 4Glee Stand 17Q10-R11
New bestsellers from
Burgon & Ball Burgon & Ball is launching over 70 new products at Glee, with exciting new ideas in tools and giftware. Here’s a taster of what you’ll find on Stand 19C26-E27.
Houseplant heaven Our new range of indoor pots brings style, fashion and flair to this growing category. Houseplants are making headlines in interior design, and customers want easy and inspirational ways to enjoy the trend. With glazed, hanging and weathered terracotta pots in this new collection, there’s the perfect style to complement every room. And to make life easy, the pots have been created to fit the most popular sizes of houseplants sold in garden centres, presenting plenty of opportunity for add-on sales.
18 September 2017
Helping little gardeners grow
Wonder weeding tool
With families such a key driver for garden centre sales, Burgon & Ball is launching ‘Buzz & Dotty’, a new collection of children’s gardening equipment with real kid appeal. Starring friendly garden creatures Buzz the bee and Dotty the ladybird, the first items in the range are adorable child-size Kneelo® kneelers. They may be small, but there’s no compromise on quality, and these kneelers they have the same high quality construction as the full-size version, with two layers of memory foam to keep small knees – and bottoms! – comfy.
An ingenious new idea for weeding, the new Wonder Weed Puller makes short work of weeds in lawns. This must-have tool for every lawn owner is designed to be used standing up, taking the backache out of tackling weeds in lawns. It easily removes weeds with a simple twist-and-pull action, but it’s the weed ejection mechanism which makes it so addictively satisfying to use – weeds watch out!
Enamelwares - a smooth operator! This autumn sees a complete re-design of our hugely popular Enamelwares range, which offers beautiful, stylish and practical gifting ideas for green-fingered loved ones. The new designs are individually moulded for a beautifully smooth, seamless finish, with natural elements including FSC beech lids and leather handles adding to the premium, very modern feel. Combining contemporary stylish design with the classic appeal of a tough, hardwearing finish, Enamelwares is your ideal ‘Gifts for Gardeners’ solution!
To find out more about these exciting products talk to the friendly and helpful team on stand 19C26-E27
Burgon & Ball www.burgonandball.com 01202 684141 September 2017 19
Inspiring your landscaping department Find out how to achieve category growth in your landscaping department through Bowland Stone’s extensive range... The hard landscaping area is not the easiest garden centre department to manage – but it’s a whole lot better when you can draw the consumer in with a wide and coherent product range, clear packaging and point of sale and tempting offers. Today, more than ever consumers are searching for value and inspiration and quality and affordable solutions rather than just low prices. Garden centre landscaping departments were frequently located in a distant outdoor corner but this year Bowland Stone have been helping their customers merchandise their outdoor areas giving real opportunities to engage more consumers in how easy and effective landscaping products can be, by bringing this department into the heart of the garden centre. By utilising Bowland Stone’s vast offering of patio packs, stepping stones, path edgings and aggregates coupled with their unique paving display stands and modular wooden display frames, all positioned and merchandised to maximise margins, stockists are seeing significant category growth for their landscaping department. One such centre that has benefitted from Bowland Stone’s product merchandising is Almondsbury Garden Centre. Almondsbury have undergone a substantial renovation this year over their whole centre and Bowland Stone were privileged to be given the opportunity to merchandise their outdoor landscaping department with their core range of products. When you show consumers how a product can look and at the same time offer a great value product, results will follow. Bowland Stone’s keen pricing does not come at the expense of profit, with stockists enjoying a minimum 40% margin.
20 September 2017
TOP SELLER Bowland Stone’s 2017 stand out top seller is the 6.25m2 Deckpave Paving Kit (left). Exclusive offer to GTN readers Buy 3 get 1 Free Standard trade price £95 plus VAT.
A step in the right direction Still an extremely popular pick up line, Bowland Stone stepping stones provide consumers with the option to plan winding pathways leading to garden focal points or equally they can be used in a standalone fashion to add playful style or create the perfect conversation piece. All Bowland Stone products benefit from striking in-store displays which both look attractive and work hard to provide an inspiring and enjoyable experience for customers. Stepping Stone RRP’s from £4.49 with multibuy offers also available. Keep an eye out for the exciting new additions to the Bowland stepping stone family for next season.
If you’re interested in becoming a Bowland Stone stockist and feel that their comprehensive range of paving, aggregates, stepping stones and path edgings would complement your centre or simply want to find out more about their GTN exclusive Deckpave offer, contact Nick James, Business Development Manager on 0117 9926334 or email firstname.lastname@example.org www.gardentradenews.co.uk
September 2017 21
Child and pet safe garden products are bee-friendly too
Seven garden products including a bug and mildew control and a unique 3in1 Mycorrhizae product from the ecofective range that are all child and pet safe as well as being bee friendly are to be launched on stand 18K60 at Glee. Sipcam UK has created this new and specific sub-category of its full range to offer retailers an attractive and highly visible product offer that taps in to increasing consumer demand for child and pet safe products. The fact they are all bee friendly is an added bonus. The products are all currently used by professional growers and landscapers in the UK and Europe. The range consists of a Bug and Mildew Control, Slug Defence, Natural Lawn Feed and Root Enhancer, Multi Purpose Pro-biotic Cleaner, Wonder Feed and a unique 3in1 Root Enhancer (mycorrhizae) + Natural Water Retainer + Fertiliser Granules. “All the products are made using the best formulations available in the UK, that do not rely on conventional pesticide or biocide chemicals,” says Sipcam’s Matt Jones. “The entire ecofective range is based on ‘green chemistry’ that is inherently good from health and safety and environmental perspective. “We have specifically created this Child and Pet Safe product offer to equip retailers with a range of core products that meets a growing demand from consumers. All products are clearly labelled as Child and Pet Safe and also carry the Bee Friendly sticker. We also point out on the label that the products are used extensively by professional growers and landscapers. “Our aim is to bring professional quality products to amateur gardeners whilst maintaining positive
22 September 2017
environmental safeguards,” adds Matt. Sipcam UK is part of a large €500 million family owned business developing and distributing plant protection and nutrient products around the world. The pesticide free Bug & Mildew Control works by a physical mode of action, containing a blend of surfactants which stop the pest from moving and being able to feed, and is extensively used by professional growers on both ornamental and edible crops. Multi-Purpose Pro-Biotic Cleaner is used extensively in many professional locations, including the NEC where the GLEE exhibition is being held. The problem of scorching when using lawn feed is common but this is a thing of the past with the new Natural Lawn Feed and Root Enhancer. If offers very
economic coverage and there is no dust or strong smell as with many other organic alternatives. Slug Defence granules create a physical barrier around plants, and have been developed from naturally-derived ingredients which do not turn spongy once it rains, instead they quickly dry out and remain just as effective. The organic Wonder Feed can be used on both edibles and ornamentals, and is widely used by commercial vegetable growers. It contains bio stimulants including extracts taken from seaweed and other plants. The unique 3in1 Organic Root Enhancer, Water Retainer & Phased Release Fertiliser is designed for use in many situations including hanging baskets, containers, tomatoes etc. Containing mycorrhizal fungi granules, an advanced new water retention product made from corn starch, and a Sipcam phased release fertiliser, all used by professionals to improve growth, capture and retain vital moisture for the plant, and extend the root area. “The clear professional track record enjoyed by these products, allied to their strong green credentials and the fact they are child and pet safe plus being bee friendly, is a potent combination that offers retailers a strong platform for sales,” adds Matt Jones. The range will be accompanied by several Point of Sale options for retailers to utilise.
Online marketing services for garden centres Since 2002 Garden Connect has been providing online marketing services to garden centres in the UK and Ireland. Garden Connect provides you with bespoke websites, webshops, online marketing but also gardening news, tips and photos. Visit the company’s stand at Glee to learn more about its Google AdWords offer to get more traffic to your centre. Starting from only £75 per month and the first 3 months free! Glee Stand: 20F31
Premium range is huge success
Eclectic mix of classic and modern games Whether your customers are looking for ideas to entertain children or they’re hosting a social gathering with family and friends – Traditional Garden Games has an eclectic mix of classic and modern games which promise to inject fun and create happy memories. Plus, with the new range of SEMBRA ‘easy sow and grow kits’ available from Autumn 2017, garden centres will have an exciting retail offering for budding hobby gardeners of all ages. 4Glee Stand: 18L61
Since the launch of its Bord na Móna Growise Pro5 premium range at Glee 2016, Bord na Móna UK will be continuing to focus on the premium fertiliser and growing media ranges. With its best in class peat reduced proposition and premium grade slow release fertiliser, sales have exceed the company’s forecast since its launch. Already the premium range has been a huge success in the market, as demonstrated by being a finalist in the recent Garden Retail Awards ‘Best New Retail Product (Growing)’. With the brand’s commitment to research across product development and tracking consumer purchasing habits, 2017 is set to be a key year for sales progression. Bord na Móna UK trades peat–reduced and peat-free growing media, soil improvers and fertilisers through garden centres nationally and is the largest own brand supplier of compost and bark in the UK.
September 2017 23
Evergreen Enterprises leads with Quality, Innovation and Variety As a leading supplier of garden décor, Evergreen Enterprises is quickly becoming known in the UK as an innovative and dynamic vendor, offering a wide variety of quality, on-trend products. With a customer-centric focus and an agile and creative product team, Evergreen Enterprises works hard to stay focused on fulfilling their primary mission… “To enhance life by providing exceptional home and garden décor products known for their quality, beauty, and functionality.” Within the diverse Evergreen range, there is a product and a price point for everyone. In the soon to be released Spring 2018 range, consumers will be ‘wowed’ by such unique products as their new Hydro-Wind Spinners. These spinners spread water over a wide area while providing a fun ‘water show’. Brass fittings will ensure a lasting and efficient effect. Evergreen’s Firefly Solar Lanterns are an easy, versatile, portable alternative for those times when a light source is needed. These eco-friendly lanterns offer four different light settings, are waterproof, and can easily be charged with either solar light, or through their convenient USB connection.
Glee stand 19H57 See these and many more of Evergreen’s fresh, innovative, quality products by visiting their stand at Glee (19H57), or by contacting them at: White Pebble International Unit 2, Plot 11, Terminus Road Chichester PO198 TX UK Tel +44(0)1243 780501 Fax +44(0)1243 839332 email@example.com
24 September 2017
September 2017 25
Kelkay – confident in their numbers
You just have to look at the facts and figures to see and how and why family-run business Kelkay has seen such success over the past few years.
Embarking upon any major business development project can be daunting, but for the small family business that Antony Harker heads up, last year’s huge programme of brand, packaging and point of sale redesign was pretty monumental.
“When I set up the business almost 15 years ago, there was just a handful of us, we all had to work very hard and do at least three jobs each to keep the business going in the right direction. As we developed, the team has grown and I’ve been fortunate to find some of the most experienced and skilled people in our industry to help me build on that. The massive programme we embarked on last September was only possible because I have a truly great team of around 100 people behind me,” said Antony, pictured above with partner Hayley.
The project included a detailed strategic review of the brand including research and insight work before a new Kelkay proposition was defined. Then, around 100 aggregate packs and more than 80 Easy fountain were redesigned in line with the new strategy. Over 300 point of sale items were refreshed with the new designs too.
90 26 September 2017
Building on the huge success of last year, the Kelkay team are back at Glee, NEC Birmingham 11-13 September, Hall 19 Stand A10-C11. Expect to see a further 90 new products in aggregates, natural paving, stepping stones, water features and the hugely sucessful RHS branded range.
Kelkay share the love
Continuing the trend for natural paving, Kelkay have developed a new heart-shaped stepping stone in their sandstone range. Richard Pyrah, Sales Director, explained: “We’ve seen huge growth in the sales of concrete stepping stones in a range of designs over the past couple of seasons, and retailers frequently report these in their top selling landscape lines. “With the recent trend for natural paving, it was a logical progression for us to develop stepping stones in natural materials too, and we have been amazed at the response to the launch last year of our Random Stepping Stones in several sandstone colours.” Kelkay have sourced the new handmade heart-shaped stepping stones in a warm sunset red sandstone for next season. They’ll be available in pallet quantities and slot seamlessly into Kelkay’s unique and flexible natural stone merchandising system. Pictured left: Warmheart Sandstone Stepping Stone, RRP £9.99.
More than 80 new products were introduced for the 2017 season, but probably the most significant and demanding developments were in the unique Kelkay merchandising system which is now available in several flexible layouts and uniquely includes the ‘touch and feel’ concept to help consumers select their preferred aggregate product. It’s this aspect of the development plan that captured retailers attention most notably and Kelkay report they have supplied over 5,000 Touch & Feel merchandisers to their garden centre customers.
It’s been a mission of Antony to make hard landscaping a focal area of garden centre merchandising, and help centres develop the outside retail space into an inspirational and compelling space for consumers. Garden Centres have certainly appreciated the changes. Matthew Cowan at Poplars Nurseries said “Kelkay really sorted out the category for us – making the packaging and merchandising so much better was key to making the retail space look good and work harder for us.” He reported that more than 40% of their total outdoor landscaping category is accounted for by the new Kelkay ranges of aggregates, Borderstone and Easy Fountain.
September 2017 27
Visit stand 18N51 at Glee
SBM Life Science , established in October and now fully operational throughout Europe and North America, has launched its New Time, New Way strategy, which is designed to deliver its goal of becoming a true global leader in the home and garden sector. New at GLEE 2017 Investing in the future, SBM Life Science is introducing much needed innovation to the market as it brings New Time, New Way to life with exciting new brands and products to be showcased at GLEE. Job done: the new REVOLUTIONARY weedkiller brand This exciting new brand of powerful weedkillers has the perfect solution for every challenge, whether it’s tackling the toughest of weeds, preventing re-growth or getting quick results. Job done Tough Weedkiller Nothing kills tough weeds faster and prevents re-growth for longer (up to 3 months!). Building on a professional formulation used to clear weeds from rail lines, SBM has invested in innovative new chemistry, which is now approved for consumer use. 4Nothing kill tough weeds faster and prevents for longer! Kills tough and deep rooted weeds like brambles, nettles, thistles and many more. 4Visible results in just 24 hours! 4Provides 3 months prevention against new weeds. 4The range includes Sachets formats and Tough Tree Stump Killer Job done Path Weedkiller Nothing kills weeds faster and prevents new weeds for longer (up to 3 months!) 4Ideal for paths, drives and patios. 4Kills weeds fast. 4Offers 3 months prevention against new weed growth. 4The range includes Sachets formats. Job done General Purpose Weedkiller is
28 September 2017
available in Ready to Use, Concentrate and Sachets format. 4Killing off weeds and roots so they don’t come back, the area treated can be replanted immediately.
Toprose Fungus Control & Protect is an advanced fungicide that controls all major diseases of roses including blackspot mildew and rust.
Also available in the Job done range are Job done Moss Killer and Job done Lawn 3 Weedkiller ready to use . Contact SBM Life Science to find out about all the products in the Job done range. Solabiol: leading the way in Naturals garden care products Gardening is the joy of being hands-on and partnering with nature. Solabiol, the exciting new natural brand of garden care products ‘In Tune with Nature’ has a solution for all sorts of gardening needs, whether it’s: 4protection against slugs, 4 weeds or 4protecting edibles, roses & other plants from bugs. Solabiol offers efficacious products, with a number carrying certification by the Organic Farmers and Growers Ltd. Toprose Recognising the passion for roses amongst gardeners in the UK, SBM Life Science has added to its hugely successful Toprose Rose & Shrub Feed range a new packaging format with tubs, offering a great value to the consumer. Ideal for placing it outside for attachment sales. Fast acting, Toprose Bug Killer protects against common rose pests including greenfly, blackfly and caterpillars while
Baby Bio® Baby Bio® is launching an Orchid Gift Pack, the perfect gift to anyone who loves orchids. Ideal as a Christmas present, on Mother’s day or any other occasion, this pack includes the essentials for the wellbeing of an Orchid: 4Baby Bio® Orchid Food, 4An elegant, glass mister, 4A FREE Orchid Care Guide. Increase sales in your houseplant category with the new value-add gift pack. Baby Bio® Houseplant Care Pack is the perfect gift for a special occasion It includes: 4The iconic Baby Bio® Original, 4Baby Bio® Leaf Shine and 4A FREE Houseplant Care Guide
Job done Tough Weedkiller ready to use contains diflufenican and glyphosate. Job done Tough Weedkiller sachets use contains glyphosate. Job done Tough Tree stump killer contains glyphosate. Job done Path Weedkiller contains diflufenican and glyphosate. Job done Path Weedkiller sachets contains glyphosate. Job done General Purpose Weedkiller contains glyphosate. Job done Moss Killer contains natural fatty acids. Job done Lawn Weedkiller ready to use contains 2,4-D, MCPA, MCPP-P and dicamba. Toprose Bug Killer contains deltamethrin. Toprose Fungus Control & Protect contains trifloxystrobin and tebucobazole.
Baby Bio is a registered trademark of SBM Life Science.
www.sbm-lifescience.co.uk Use plant protection safely. Always read the label and product information before use. Pay attention to the risk indications and follow the safety precautions on the label.
Sale and lea
A sustainable fina for garden centre Garden centre owners seeking an alternative to a straight sale of the business – or extra working capital – could find that a sale and leaseback deal fits the bill. Malcolm Scott Consultants sets the scene. Sale and Leaseback agreements have not enjoyed the best of reputations in the garden centre industry. Given the UK’s fickle weather and its effects on gardening sales, many owners would question the wisdom of selling a freehold only to rent it back and risk being locked into ever-increasing onerous rents. If that’s your view of the options available, perhaps you’re in need of a re-education. In reality, a well-brokered sale and leaseback agreement will release working capital to bolster a business, while securing tailoredto-fit, flexible lease terms and remove the burden of property ownership from a business’s balance sheet. Malcolm Scott Consultants, as part of investment specialists Harris Lamb, has
30 September 2017
a proven track record in advising and overseeing successful sale and leaseback arrangements for nurseries seeking increased working capital while agreeing bespoke terms to best fulfill their business aims. Chris Primett, of Malcolm Scott Consultants (right), explains: “Sale and leaseback is a viable option for any business which owns its premises and wishes to continue to operate the facility, but requires capital. “Working alongside the investment experts within our parent company Harris Lamb,
we make the introductions between the company and potential buyers, selling the property at market value, while agreeing to a lease on bespoke terms. These terms are negotiated specifically to suit the vendor’s operational and accounting requirements, and can include short leases, options to break, fixed rental increases, inclusive maintenance charges and an ability to surrender part of the accommodation at a specified point.” Sale and Leaseback can be structured around a sustainable rent, restricted in future growth to ensure not only the long term viability of the garden centre but also to realise a solid profit stream for it. Agreements can in fact be structured in almost limitless ways to suit every individual requirement and what is best for each business, making it a very beneficial alternative to bank finance where an owner can see potential to expand his business but lacks capital to do so. An owner in this position may want to structure a deal oriented more towards the finance he wants to raise and a modest rental. Such investment advice requires strong capital expertise and the ability to analyse the underlying drivers of performance, skills that Harris Lamb’s investment team takes pride in consistently delivering. With a proven track record in advising on both performance and purchase, the experience to accurately model different investment scenarios and a strong knowledge of Investment & brokerage services, cash-flow analysis and fund composition and structuring, the team is well-placed and connected to providing support to businesses wishing to increase working capital, culminating in advising
ance option owners
MALCOLM SCOTT CONSULTANTS
Investment team secured successful sale of Yarnton Nurseries Most recently, the investment specialists at Harris Lamb successfully oversaw a deal between Yarnton Nurseries in Oxfordshire and investors Newcore Capital Management, resulting in the sale of the centre for an undisclosed sum. Chris said: “As a complete entity, Yarnton Nurseries Garden & Shopping Village occupies 12 acres and is in the upper turnover quartile of garden centre retailing, thanks to well-established concession income. The garden centre itself boasts a turnover of more than £4 million while the full site generates turnover of around £15m, making it a hugely attractive investment opportunity.
Neil Harris, of Harris Lamb, added: “We worked closely with Bob Marley, who has run the business for the past decade, and introduced him to Newcore, with whom we have a long-established relationship. Newcore recognised the success of Yarnton and acknowledged its excellent investment potential and instructed our management team to oversee the day-to-day management of the business, working closely with Bob, who will remain in place during the transition.”
Above and opposite page: investment experts from Harris Lamb work alongside the Malcolm Scott Consultants team to explore sale and leaseback opportunities for interested owners. Below and right: the recent sale of Yarnton Nurseries to investors Newcore was a notable success.
Malcolm Scott Consultants will be joined by investment specialists from Harris Lamb at Glee on stand G50/H51 in Hall 20 to discuss the possibilities. To make an appointment, or for further information, contact Chris at firstname.lastname@example.org or call 01905 726 353.
on the best deal to suit individual owners, structuring it to specific needs and making the necessary introductions to fund such an agreement. Sale and leaseback deals have a huge
role to play in allowing continuity within the garden centre industry, providing an alternative to a straight sale for those seeking retirement or simply an exit. Visit the stand at Glee to find out more.
September 2017 31
September 2017 33
GTN PROMOTION: REDECKER
Redecker brushes: bristling with innovation The innovative Redecker collection of brushes will be on view at Glee this month, when buyers will be invited to explore what, for many garden retailers, would be an exciting new sales opportunity. The Oxford Shirt Company is the exclusive UK distributor for the premium range of German-made brushes, which it believes is a perfect fit for garden centres seeking home and garden products with a point of difference. A comprehensive selection will be displayed on the stand at Glee (18L51). For more than 80 years, Redecker has been manufacturing brushes for the household, for the kitchen and for body care. Its products are practical, sustainable and visually attractive. The company prides itself on using premium, natural raw materials to create products with outstanding functionality and a generous retail margin. Certain to attract the attention of buyers at Glee will be the barbecue accessories, including an ergonomic BBQ brush with strong brass bristles for removing stubborn and ingrained dirt on oven shelves and BBQ grills and integral grill scraper that removes burnt-on residue. If you would like to arrange a meeting at Glee, please call 01993 824148 or email: email@example.com Web: www.redecker.uk
34 September 2017
September 2017 35
Wind chimes to suit all styles, ages and pocketbooks... Woodstock Chimes offers a huge variety of windchimes, bells, spinners and gongs at various price points. As a music student in the 1970s, Garry Kvistad’s curiosity about ancient worlds led him to learn about ancient music and musicians. The musical scales he was studying could not be played on modern instruments, so he decided to build a metallophone (a xylophone-like instrument with metal bars) that could play the ancient scale of Olympos, a Greek flute player from the 7th century B.C. Being an ecologically minded recent college graduate on a tight budget, Garry found the materials for his metallophone at a landfill — it was made from the aluminum tubes of a discarded lawn chair. Garry’s metallophone experiment was so successful, he had the idea to cut and tune aluminum tubes to create windchimes, and Woodstock Chimes was born!
Wide variety of products With almost 200 different products, Woodstock Chimes offers a huge variety of windchimes, bells, spinners and gongs at various price points. What’s more, we offer a selection of product packages, making it easy for you to stock your store with the best of the best. Your customers will love listening to all the differently tuned chimes and will marvel at the variety of designs available. Woodstock Chimes are simply the best — they’re the chime most people ask for by name! The question isn’t do you want a Woodstock Chime, the question is which Woodstock Chime do you want? They say variety is the spice of life, in which case Woodstock Chimes are as hot as chimes can get! Your customers will be able to
find a Woodstock Chime that suits them — from the tiny Gem Drop Chimes to the massive Woodstock Windsinger Chimes of King David™ and everywhere in between, there are Woodstock Chimes to suit all styles, all ages and all pocketbooks.
New products Woodstock Chimes have a number of exciting new products being introduced this fall. Our new Woodstock Agate Chime™ comes in 5 styles, each featuring a different colour agate windcatcher. Sliced thin to reveal its translucent beauty, each piece of agate is unique and as such, there will be a variation in the size and hue of the stone no two are alike! We are also introducing a new Bells of Paradise color. Starting this fall, Bells of Paradise™ – Large, Burgundy and Bells of Paradise – Medium, Burgundy will join Silver, Rainforest Green and Bronze as a color option for this handsome, contemporary chime. The Woodstock Chakra Bells™ are another new addition to our line. These graceful bells feature stone accents in the seven chakra colours, representing the basic chakras, which correlate to the main nerve ganglia emanating from the spinal column. Each Chakra location has a unique meaning, orientation and healing potential.
The seven Chakras are: 1. Sahasrara: The Crown Chakra. Its colour is violet; it’s related to thought and selfknowledge. 2. Ajna: The Brow Chakra. Its colour is indigo; it’s related to intuition and clarity. 3. Vishuddha: The Throat Chakra. Its colour it turquoise; it’s related to sound and selfexpression. 4. Anahata: The Heart Chakra. Its colour is green; it’s related to love and compassion. 5. Manipura: The Solar Plexus Chakra. Its colour is yellow; it’s related to growth and
Hearing a Woodstock Chime is like listening to a perfectly tuned musical instrument, played by the wind 36 September 2017
personal power. 6. Svadhisthana: The Sacral Chakra. Its colour is orange; it’s related to creativity and enthusiasm. 7. Muladhara: The Base Chakra. Its colour is red; it’s related to physical identity and selfpreservation. All our new products will be available in September at our warehouse in Chichester. A local warehouse along with our dedicated customer service staff means fast turnaround times. Most orders ship within 48 hours.
www.woodstock-chimes.co.uk Tel +44(0)1243 780501 firstname.lastname@example.org
Seed promise ground-breaking new product
Johnsons Lawn Seed promise a groundbreaking new product at Glee, plus expert advice on maximising lawn seed sales. The company will also have official announcements about its enhanced sales force. The latest innovation comes after developments in state-of-the-art seed production technology. The new product will feature packaging in line with the rest of the Johnsons Lawn Seed range and work to bolster interest in garden centre lawn care offerings next season. Changes to the sales force are to be announced at the show. Demonstrations of an entertaining new way of growing grass and the usual refreshments and goodies will be laid on for visitors to the stand.
Guy Jenkins and his team will once again be available to provide expert on-stand help and advice to existing and new customers, including merchandising, product application and interesting information regarding parent
company DLF’s arrangements to supply the majority of sports stadia here in the UK. Johnsons Lawn Seed will appear in the company’s regular spot in hall 18 4 Glee stand: 18H26K27
Deco-Pak to put emphasis on displays that sell more Deco-Pak will be launching several new products, looking to build on the momentum that saw the family-run business win the landscaping category in last year’s Glee New Product Awards with its wood effect porcelain paving. But This year, they will also be focusing on
the more direct needs of retail customers, launching improved packaging and POS. Glee visitors can expect to see new decorative birdhouses and feeders – including the following new designs: 4Garden Shed birdhouse 4London Underground birdhouse
4Mini Cooper birdhouse 4Wine bottle feeder 410 Downing Street feeder New stepping stone designs, also inspired by UK heritage, are also being slated for launch at Glee, as well as several new growing media lines in the best-selling Chelsea Garden range. There will also be some brand new pebbles and cobbles to further bolster retailers’ landscaping ranges. Fans of Deco-Pak’s lightweight moisture control pellets (Lytag) will welcome a reintroduction of the product in new packaging and under a new moniker. The product will be supported by a video-led social media campaign backed by partners Aggregates Industries. Deco-Pak director Rod Slater said the company focusing more on displays, “the heart and soul of a successful Deco-Pak range in the garden centre”. He says new garden vignettes will offer a different take on POS to benefit ranges that, in pilots, have turned slow performing lines into category bestsellers. Glee stand: 20Q32R33 & R32S33
NEW SELF WATERING GROW POT TOWERS NEW
SINGLE & DOUBLE HANGING CHAIR COVERS
September 2017 37
Smart line up new patio greenhouses and solar lighting Smart Garden will show brand new extensions to their GroZone patio greenhouses range. Building on the concept introduced in 2016, new designs will cover all core growing needs, from an entry-level Tomato GroZone through to a Pro-Tunnel GroZone Max, all meeting a high specification for durability, flexibility, ease of use and extra capacity. A complementary range of accessories including shelving and replacement covers will also be offered. Smart Garden MD Jonathan Stobart describes GroZone as a “hugely exciting part of the Smart portfolio”, providing retailers with a quality product range that will generate volume sales. “With GroZone, gone are the days of cheap, poorly made patio greenhouses that offer little consumer confidence or brand loyalty,” he said To find out more about the existing GroZone range, visit products.sgpuk.com/ our-products/greenhouses/ Smart Garden will introduce more than 50 new lighting products in their market-leading Smart Solar range. Additions to the Super Bright range will include a 1000-lumen Security Light – the brightest in the market – and a new range of string lights. There is also a new Cosmos family of decorative lights. Glee 2017 will also provide the first look at an expanded Eureka! Zone. Launched to
DJ Turfcare to launch RHS range Leading UK lawn care product supplier DJ Turfcare will officially launch its RHS endorsed range of chemical-free lawn fertiliser products at Glee. Made up of MO Bacter, Bio-Lime and Recovery, the range – created by Belgian lawn care experts Viano, and distributed by DJ Turfcare – is the first lawn care range of this type to receive endorsement from the Royal Horticulture Society. More details will be available on the stand. Glee will also be the first opportunity for retailers to see the newly designed packaging, featuring a prominent RHS logo to entice consumers at the point of purchase. For more information, visit www.djturfcare.co.uk or call 01483 200976. 4Glee stand: 19A03
38 September 2017
critical acclaim two years ago, the awardwinning range of Eureka! lightbulbs has become a bestseller, with sales far exceeding expectation. From 2018, Smart Garden’s most innovative lighting products will fall
under the Eureka! Zone umbrella. Each Smart Solar collection will be displayed with a full range of point of sale, many updated for 2018. 4 Glee stand: 18L20M21
Wilkinson Sword showcases new Elite cutting tools Wilkinson Sword will be unveiling a premium range of cutting tools. The Elite Cutting Collection is ideal for users looking to upgrade to premium garden tools for cutting-edge performance, precision, and comfort. Individually crafted with superior Japanese SK3 steel blades, strong dual cast housing with integrated shock absorption and lightweight extruded aluminium handles with plush contoured handles, the eight tools in the range target the gardener who is passionate about quality, durability and design. The Elite Bypass Loppers and Elite Hedge Shears both feature plush soft grips and are available in a telescopic handles option.There are four pruners, also featuring nonstick SK3 blades and 22mm cutting capacity. Strong and light aluminium bodies and rubber shock absorbers make them easy to work with. Versions comprise an Adjustable Bypass Pruner with an adjustable handle opening; Straight Head Bypass Pruner ideal for trimming young growth; Angled Head Bypass Pruner designed for accessibility and comfort when tackling hard to reach areas; and Anvil Pruner for attacking dense, hard and dead wood, with a sap groove to reduce residue build up. With SRPs from £29.99 to £69.99, all Elite tools are covered by Wilkinson Sword’s 10- year guarantee. 4Glee stand: 19C50-D51
September 2017 39
40 September 2017
Creative Products introduces ‘no risk retail’ to Glee visitors Creative products will be showcasing its new range of products and packaging on stand 18N30-P31 at this year’s Glee. The company, which offers a wide range of kitchen and housewares utensils and gadgets on a fully sale or return basis, will be unveiling a host of additions to its product range as well as its new heritage inspired packaging. New products include the Chefs Basket, a versatile flexible basket that lets you cook, boil and deep fry foods with ease. Made from tough stainless steel, the fold flat, easy store, compact design, quickly expands into a multi-function utensil, which can also act as a free-standing colander when removed from the pan. Tool hanger, the easy to install cleaning tool organiser that’s perfect for holding various lengths of brooms and mops. Ideal for hanging dustpan and brush sets and cleaning accessories.
Heritage Ceramic Frying Pans feature a PTFE (Teflon) free non-stick ceramic cooking surface and forged alloy base for better heat distribution. Ideal for use on all halogen, electric, gas and ceramic hobs and most induction hobs, the stainless steel handle means that the pan can also be used in the oven. The heritage pans feature on trend colours of heritage grey, powder blue and heritage red. Available in 20cm 24cm, 28cm Heritage pans. Managing director of Creative Products, Mark Hall commented, “Over the past year, we have built up a real reputation for product innovation and trend-setting and the time is now right for us to demonstrate this to Glee visitors in September. Combining our advances in new product development with our ‘no risk’ sale or return approach to retail means we have a fantastic offering to share with our customers and we look forward to discussing this further with interested buyers at the exhibition.” The Creative Products offer is ideal for independents, garden centres, cookshops, large
retail chains and department stores alike. Its products are all innovative and inspirational and presented to consumers in an explanatory and experiential manner in fully serviced merchandising systems, inclusive of instore TV promotion. 4Interested retailers can find out more by visiting Creative Products on stand 18N30-P31 at Glee or can contact the company on 01476 564 230 or email@example.com.
September 2017 41
New Plantlife garden wildflower mix from Seedball Award-winning eco-supplier Seedball is launching its new Plantlife Garden Wildflower Mix at Glee. The special mix of British wildflower seeds has been created in collaboration with Plantlife, the wild plant conservation charity, and includes wildflowers that are most likely to thrive in nutrient rich soils commonly found in gardens – Meadow Buttercup, Oxeye Daisy, Red Clover, Self-Heal and Yarrow Sale proceeds will be donated to Plantlife to help fund habitat restoration at their newest reserve, Greena Moor in Cornwall. Greena Moor is an excellent example of culm grassland found only in Cornwall, Devon, the New Forest and South Wales. Simply throw the seed balls onto soil or compost in a garden bed or planter, on local wasteland as part of a community project or scatter them along the roadside - water well (or wait for rain) and watchv them grow. Made from clay, peat-free compost, seeds
and chilli powder, seed balls have their own mini ecosystem, protecting seeds from birds, ants and slugs and giving them the nutrition they need to germinate easily. Each tin, containing 20 seed balls with 30 seeds per ball, carries an SRP of £5.99 Seedball has won two awards this year - Best New Retail Product (Garden Retail
Awards) and Eco Friendly Gift of the Year (Giftware Association). The product was created by founders and conservation scientists Dr Ana Attlee and Dr Emily Lambert Information on the complete Seedball wildflower and edibles range: seedball.co.uk Glee stand 20U34
Impressive NPD awaits Specialist home and garden pest control product supplier STV will exhibit at Glee in Hall 18. Show visitors will be welcomed by STV’s commercial team, with drinks, snacks and a comfortable seat on offer throughout the show for customers wishing to drop by. STV is unveiling an impressive range of NPD this year, including premium-priced insect control products under its Zero In Ultra Power brand, and a wide range of avian and nuisance animal deterrents from Defenders. Stockists of The Big Cheese rodent control products will also be able to learn full details of the impact of new regulations on rodenticide baits, set to take effect 1 March 2018. Glee stand: 18L50
Keynote speech looks at ‘What next...’ Award-winning gardening journalist and TV presenter Nick Bailey is the keynote speaker at Glee’s ever-popular seminar programme, where he will lead three sessions. Nick’s keynote speech will focus on the latest emerging trends in gardens, how garden centres can utilise garden shows as a way of promotion and the diverse ways that the younger generations can engage with horticulture. With 25 years’ experience, Nick has carved out a career in publishing and broadcasting, with regular TV and radio appearances and best-selling books (‘Chelsea Physic Garden’ and ‘365 Days of Colour in Your Garden’). His next work, ‘Revive Your Garden’, is tipped to repeat their success. Nick also regularly contributes to Garden News and BBC Gardeners’ World Magazine, where his contributions earned him the title of the Property Press Awards’ Garden Journalist of the Year 2017. As well as his notable achievements in publishing, Nick has received prestigious awards for his work, including Best TV Programme at the 2016 Garden Media Guild Awards for his Gardeners’ World feature on Shakespearean plants and a Silver Gilt medal for his first Main Avenue garden creation at RHS Chelsea Flower Show. Nick’s keynote sessions will take place three times throughout Monday 11 September at the new seminar location within Glee’s hottest new feature – the Retail Lab (see p6)
42 September 2017
Green from Scotts Scotts Miracle-Gro will unveil a host of new ranges, including Evergreen Premium Plus lawncare and Origins, a good natured gardening range made from naturally occurring ingredients. The additions will cater for existing customer demographics with easy-to-use gardening solutions and tap into new customers with the emerging clean-living trend. The stand will also showcase products from Scotts Miracle-Gro’s existing portfolio and bring to life gardening in small urban spaces, demonstrating the possibilities for plots of any size or location. Glee stand 18M20-P21
SEED MARKET NEWS
New seed primer is ‘biggest advance since F1s’ says Mr Fothergill’s New seed priming technology that promises faster germination, stronger growth and better harvests will be available on some of Mr Fothergill’s most popular garden vegetable varieties next year. The Optigrow range employs a ‘natural’ Swedish process previously only available on seeds for farmers and commercial growers. While chemical seed coatings are commonly seen in agriculture, Optigrow uses only water and air to prepare the seed for germination by breaking dormancy, then drying it again for storage and packeting. Treated seeds start to grow within hours of sowing. Mr Fothergill’s are hailing the development as the most exciting for home gardeners since F1 hybrids arrived on the scene.
The company says extensive trialling under garden conditions has consistently produced more uniform crops, better harvests and quality vegetables, with evidence that germination becomes possible in colder, warmer and drier conditions than are considered ideal. In trials, almost 80% of Optigrow-treated ‘Amsterdam’ carrot seed germinated with 50 hours of sowing, compared to 90 hours for the same percentage of standard seed. Retail marketing manager Ian Cross said the world exclusive launch marked a step change in the seed market. “These supercharged seeds will take the worry out of vegetable sowings and bring benefits right through to harvest,” he added. The range will be available from January.
RHS range launched in licensing deal Mr Fothergill’s have followed their exclusive licensing partnership deal with the Royal Horticultural Society with the launch of an RHS Award of Garden Merit range for the 2018 season. Merchandised on striking customised display stands, the range contains 61 varieties of flowers and 57 vegetables that have been tried and tested under the society’s AGM programme. AGM status is acknowledged throughout the industry as a reliable benchmark. To earn the logo, plants must have been grown and tested in RHS gardens and judged by a forum of industry experts. Only plants proved to have excellent garden performance, stable form and colour and reasonable resistance to pests and diseases receive an award. Cathy Snow, the RHS’s licensing manager, says the AGM seal of approval is “the ultimate guarantee of quality”. Where possible, the flowers have been chosen from the RHS’s ‘Perfect for Pollinators’ list.
Buying Darlac a big opportunity says MD Mr Fothergill’s surprise acquisition of Slough-based garden tools and equipment manufacturer Darlac, announced last month, is a key diversification for the company. Joint MD David Carey hailed it as a significant step. “We remain committed to being one of Europe’s largest seed houses and focussed on being the best,” he said. “However, Darlac offers us wonderful opportunities to expand our portfolio in the gardening sector both in the UK and abroad.” Former owners Peter and Maggie Darban, who spent 50 years developing the business, are to retire but will offer consultancy services. “We are delighted to entrust our business into the capable hands of Mr Fothergill’s,” Peter said. “They too have the family business ethos and a clear commitment to quality and service.” Darlac will continue as a standalone business at Slough, with the current staff. The seeds-and-tools blend is not unprecedented in the industry. Westland, owners of the Unwins and Marshalls brands, have invested in Crest Garden, suppliers of tools, watering and propagation equipment. n GET GROWING SAYS DOMONEY A range of triedand-tested vegetable seed varieties endorsed by ITV’s ‘Love Your Garden’ presenter David Domoney will be available from Mr Fothergill’s this autumn. The Get Growing collection, mainly targeting beginners, includes 56 popular vegetables and 10 mats and tapes.
44 September 2017
46 September 2017
September 2017 47
CAN GARDEN PRODUCT SUPPLIERS CONTINUE TO SHOULDER RISING COSTS? VICKY NUTTALL DIRECTOR OF GIMA More than a year on from Brexit, there’s one thing that unfortunately we are all now forced to agree on. Costs have risen for us all, and although suppliers have been able to absorb most of these for the last 12 months, to continue to do so could have a detrimental effect for the entire industry. As suppliers get ready to launch their new ranges, packaging, point of sale and marketing campaigns ahead of the 2018 season at Glee, it’s proving increasingly challenging for GIMA members to provide the market with innovative new products without the associated rising costs. Figures released to members from the GIMA Barometer of Trade, which provides overall market analysis through information supplied via GIMA members, points to an entirely unavoidable state of affairs for the industry. Now in its third year, the latest edition of the Barometer of
Trade highlights alarming trends in percentage increases for all base costs. Raw materials have increased by an average of 5% since the beginning of the year, on top of an average of 7.65% in the latter part of 2016, making a cumulative increase just over 13% in the last 12 months alone. This ongoing increase could potentially have a negative impact on the development of innovation, with aspects such as packaging, product size and colour becoming the new benchmark for ‘innovation’. ‘Safe’ products that do little to stimulate shoppers’ interest in the sector as a whole could also become more prevalent if costs continue to keep rising at the same rate. For those members importing goods into the UK, freight costs have also increased another 5% during the first half of 2017; that is on top of the 5.2% increase in the second half of 2016. Landed rates are also causing concern
with a staggering 17% increase in the last 12 months. Together these two costs will put pressure on freight and logistics services at peak times. Within just this first half of the year, labour costs have continued to rise, up a further 4.5%, already outstripping the 4.40% increase experienced in the latter part of 2016. Although some of this can be simply attributed to an increase in minimum wage – and the living wage as introduced in April 2016 – the exchange rate still has a part to play as workers from the EU and other countries look outside the UK for more lucrative seasonal working locations. Admittedly this rise will also be prevalent amongst retailers too, but this only means a doubled increase – something that has to be passed onto the consumer. For the past year suppliers have made efforts to absorb some of these cost increases themselves in order to manage
There will be lots to discuss at Glee this year.
48 September 2017
retail selling prices, but in the long term this of course cannot be sustained. However, as the Barometer of Trade also deals with opinions and qualitative data, the reports are offering a great source of optimism. During the first six months of 2017, the majority of respondents – 63% – said they expected some form of improvement, and a further 20% expected prospects to greatly improve. This isn’t just wishful thinking – more a demonstration of the faith that suppliers have in their retail partners to understand what needs to be done to keep our industry moving forward. We also exist within a fairly buoyant market sector, continuing to be valued in excess of £5billion annually. Garden centres continue to thrive as retail and community hubs, and the diversification of product sectors and retail offering is helping to maintain continued growth across the board. Despite the challenges we all face, there is still a marked determination to break through and make the changes that will help safeguard the industry from being left behind by others that are better organised. Whether or not that happens through price increases, taking orders earlier, sticking to buying commitments or simply sharing information that can help us all – I believe that together we have the ability to make these changes, now before it’s too late. 4The Barometer of Trade relies on a wide variety of information given anonymously by participating GIMA members. If you are interested in getting involved in the reports, contact the GIMA office on 01959 564947 or firstname.lastname@example.org.
September 2017 49
PATS Telford...the event showcasing over 300 pet brands Visitors to PATS Telford later this month can expect a busy and exciting show as the exhibition hall at The Telford International Centre will be packed with stands showcasing hundreds of new products. And there will be lots to see and talk about with over 300 brands being exhibited. As well as meeting up with a long list of PATS regulars, visitors will be greeted by a host of new faces when the show takes place on Sunday, September 24, and Sunday, September 25, 2017. A growing number of companies are choosing to exhibit for the first time as they see PATS as the perfect opportunity to showcase their products to retailers and overseas distributors. And more international exhibitors are also using PATS as a platform to launch their products on to the UK market. PATS Telford attracted a total of 2,009 visitors in 2016 – the second year in a row that the 2,000 barrier had been broken – and with so many exciting plans for 2017 it could easily be another record-breaking year. New pet brand Hidey Hidey will be appearing at a PATS show for the first time and founder Johanna Buitelaar said: ‘We really are very excited to be exhibiting at PATS. Hidey Hidey is our second major launch this year and follows hot on the heels of Memory Bloom. The feedback for Memory Bloom has been amazing and now we can’t wait to unveil the Hidey Hidey range as well. We believe that both new brands are pretty unique in the trade and PATS Telford is giving us the perfect opportunity to showcase them to potential buyers
and retailers.” TropiClean, a manufacturer of grooming and oral care products, is also looking forward to its first ever PATS show. “We could not ask to be in a better place than PATS Telford to show the entire trade why TropiClean items are so unique and, more importantly, how proven all ranges are,” said the company’s Paul Mercer. “Our objective at September’s show is to further widen our customer base, as well as look to extend our offerings with current customers.” One of PATS Telford’s most popular features is the New Product Showcase, which saw an impressive number of over
260 entries last year. Early indications suggest this figure will increase in 2017, and all items will be displayed prominently in the exhibition hall. The Showcase entries will be judged by a panel of retailer judges for the New Product Awards on the first morning of the show, and the winners will receive their honours at the PetQuip Awards Dinner on the evening of the opening day. Winning an award in the PATS New Product Showcase can be the launch pad to huge sales. That’s according to companies whose new products have been recognised at previous exhibitions. For All Dogkind has won the Grooming Product Award at PATS in the past, and Laura Redstone said: “After winning the award we were overwhelmed by the trade enquiries we received from both the UK and overseas. The accolade gave DogKind a superb launch platform into the pet and grooming industry.” To help make the visitor experience even more enjoyable and rewarding, visitors will receive free show entry, free parking, a free catalogue and many special offers. There will also be a full programme of free seminars and grooming demonstrations. 4To register for free entry to the show and to view the full list of exhibitors visit www.patshow.co.uk
MORE PATS TELFORD NEWS ON PAGE 52 50 September 2017
September 2017 51
Top grooming programme at PATS PATS Telford will be presenting state-ofthe art grooming demonstrations and talks on both days of the show at The Telford International Centre on Sunday and Monday, September 24-25. The grooming programme, in association with British Dog Groomers’ Association and KD Grooming Studio, will include some of the country’s leading groomers. The demonstrations will highlight the knowledge and expertise required to successfully complete all traditional grooming techniques, and will show off a few creative twists and turns as well. With an increasing number of pet retailers introducing grooming salons into their stores, the PATS programme of talks and demos will provide invaluable insights into this side of the business.
“Myself and the other members of BDGA are really looking forward to delivering two days of interactive demos/seminars at PATS
Telford this year,” said Kelly Davis (pictured), Director for BDGA. “This exhibition is one of the most enjoyable events out there. A welcoming environment with new products, free samples and an opportunity to network and learn is always a great day out in my book.” PATS organiser Annie Foord said: “We’re really excited to be running such a full programme of grooming talks and demonstrations in association with British Dog Groomers’ Association and KD Grooming Studio. If you’re thinking of adding grooming to your pet business, make sure you visit PATS Telford.” A growing number of companies specialising in pet grooming products are also choosing PATS exhibitions to showcase their latest ranges.
Strong line-up of speakers
PATS Telford has secured a strong line-up of speakers for two days of seminars designed to give pet retailers ahead-of-the-game ideas on new lines, new approaches and new profit potential. The talks by prominent industry figures, staged in association with Pedigree Wholesale, look set to keep visitors entertained and informed throughout both days of the show. The free-to-attend series of seminars will cover a wide range of topics including: how to drive sales of pet products; predicted future trends; getting more online
52 September 2017
visitors to your website; transforming a declining pet shop; do dogs need natural/grain free diets?; and what the Government’s changes to the licensing system in 2018 will mean for your pet business. There will also be a chance to earn Continuing Professional Development (CPD) points for those people attending a special seminar by animal healthcare specialists Merial. The CPD points will go towards the ongoing development of Suitably Qualified People (SQP) working in the pet industry. “One of the easiest ways to discover new ideas
that could help boost your business is to attend the free seminars at PATS,” said organiser Annie Foord. “If there’s a subject that catches your eye then make a mental note of the time or write it down in your diary so you don’t miss it. “Most seminars last half-an-hour so there’s no time to become bored. In fact, because of the time limit, there’s a lot of information packed into such a short session and often it’s a good idea to take notes or write down bullet points. Usually, the speaker will take questions at the end of the talk.”
Why you must visit AQUA
Visitors to AQUA 2017 in October can expect a busy and exciting show as all of the exhibitor stands at the two-day event have now been sold. Having already attracted an impressive number of over 100 exhibitors, the two halls at Telford International Centre will be packed with companies showcasing new products. Show organiser Annie Foord said: “I’m delighted that confidence in the show is reinforced by the number of exhibitors already booked. The UK’s major exhibitors are again heading for Telford and we will be welcoming more international companies than ever before despite the uncertainty over Brexit. “It’s great to know there is such enthusiasm for the show and that it keeps growing in size. This event is an important date in the industry calendar, and retailers can be assured of an enjoyable and profitable visit.” Exhibitors include: Aquadip, Aqua One, Berry Ring, CASCO Pet, Cloverleaf, Eheim, Evolution Aqua, Gordon Low, Heritage Distribution, Hertford Shelving, Interpet, JMC Aquatics, LotusAtlantis, Mars Fishcare, Nishikoi, OASE, Red Sea Aquatics, Tetra, TMC, Velda and Waterlife. A full list is on the AQUA website www. aquatelford.co.uk. As well as meeting up with a long list of AQUA regulars, visitors will be greeted by a host of new faces when the show takes place on October 18-19. A growing number of companies are choosing to exhibit for the first time as they see AQUA as the perfect opportunity to showcase their products to retailers and overseas distributors. New exhibitors include Aquaja, Dennerle, Soell, Marine Arts and OCTO by Reef Octopus. A sure sign of AQUA’s growing importance to the industry is that a third of exhibitors have increased the amount of stand space since the last exhibition in 2015. Heritage Distribution Ltd is one company that acknowledges the benefits of exhibiting at such a prestigious event. “We launched the company at AQUA 2013, and it was the ideal place to start the business,” said Andrew Werendel. “In 2015 we secured 50% more business at the show with more new customers on board. “I’m pleased to announce that we have doubled our stand size for this year’s show, and are lucky enough to have Jack Kent on the stand with us. Jack has invented more aquatic products than anyone I know and is considered to be one of the founding fathers of the marine industry.” As well as getting to see all the new products to be launched on to the market, visitors will be well looked-after during their stay, including a complimentary deli bag lunch and a wide range of catering facilities. Parking at Telford International Centre is also free. Retailers and buyers will be invited to join exhibitors at an AQUA dinner on the first evening of the exhibition. The dinner, which will also be free, is a popular feature of the show, and for the first time the New Product Awards will be presented during the evening. Visitor registration is now open at www.aquatelford.co.uk, where visitors will also be able to book their place at the dinner.
54 September 2017
Hitting the right spot Even Lady Macbeth was driven insane by those hideous black spots that blight our garden stonework, once famously exclaiming, ”Out Damn Spot!” ‘Accident Black Spots’ are highlighted as areas to avoid on our roads, but ‘Patio Black Spots’ have been challenging the sanity of gardeners throughout the land for decades. But help is at hand. Now there is a product that not just removes those unsightly black spots, but completely cleans and restores the original colour to all garden stonework, within a matter of hours! Patio Black Spot Remover has changed people’s perception of the performance and success of patio cleaners, giving instant results, at a better than professional standard. If you still need convincing here are 10 top reasons how Pat Black Spot can boost sales in your garden centre:
Demand in Patio Black Spot Removal Products is soaring thanks to an increasing number of people seeking to entertain in great surroundings outdoors.
The advent of the Alfresco dining craze, some 15-20 years ago, triggered a massive increase in new garden patios, using new materials such as Indian Sandstone. The first time it rains after laying the new terrace, millions of micro spores, emanating from the trees, are watered into the pores in the garden stonework. Following their two year germination period, they appear as tiny black spots at the beginning of the third year. Suddenly, your monetary investment has been blighted by millions of black spots and has lost its colour.
Pressure washing will not remove black spots – but Patio Black Spot Remover will! How many times have you heard, “I’ve just had my patio cleaned and it’s still covered in black spots?”
Generally, for less than 3% of the original investment, on a DIY basis, the patio is restored to its original glory!
Many garden centres currently stock patio cleaners, capable of removing green algae but they won’t begin to remove the patio black spots. Acid based cleaners cannot be used on Indian Sandstone or Limestone as they will stain the former, and dissolve the latter..
The Patio Black Spot Remover sits very comfortably alongside other standard patio cleaners. Although it costs more, the performance more than matches the price.
7 8 9
Allows the consumer to achieve a better than professional finish, on a DIY basis. Reduces pressure washing.
Patio Black Spot Remover is part of the Patio Black Spot Removal System – a combination of products that will keep the problem in check. By using the Patio Black Spot Preventer, every 12 months, it guarantees that black spots won’t return.
Garden centre sales of Patio Black Spot Remover have shown up to 300% increase in sales volume year on year over a three year period.
Visit Glee, stand number 18J56-K57, call 01252 702123 or visit www.patioblackspotremoval.com
September 2017 55
Published on Sep 2, 2017