GTN's SOLEX 2024 Preview - Garden Trade News UK

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Summer starts at SOLEX2024 JUNE/JULY 2024 Advice &information for garden centreprofessionals SOLE X2 024 PREVIEW ISSUE 26 Page SOLEX Preview


~ E QualityOutdoorLiving


Are you ready for SOLEX?

Welcome to the 26-page GTN SOLEX 2024 Preview, which denotes that the number one showfor outdoor living in theUKisjust around the corner.HereatGTN we arelooking forwardtonot only meeting everyone,but also seeing whatnew outdoorliving trends, designs andinnovations will be in garden centres for thissummer and2025.

Being in just one hall (Hall 5) makesSOLEX so easy forvisitors to navigate butthat doesn’t mean there’snot muchtosee.Weknowfromthe Exhibitor News pages in thispreview(p??) that suppliersare bringing awealthofproducts which all need to be scrutinised as possibilitiesfor the shop floor. And there’s the Loving Outdoor LivingAreawhere bbq’s willbeflaming under the mastery of some of thecountry’sbest outdoor cooking chefsprovidinggoodfoodand great adviceonhow to promotebbqs. It seems it’s not just the industrythat appreciates theevent. SOLEX has also been shortlisted as afinalist in the BestAssociated Event categoryinthe Conference and Events Awards 2024.Winners will be announcedon5 Julysolet’skeep our fingers crossed that SOLEXtakes home theprize And don’tforget that when youpre-register, youwillbeautomatically enteredintoaprize draw forthe chancetowin a£200 voucherfor Virgin ExperienceDays. Thereare also tworunner-up vouchersworth £75.Also,aspartofthe preregisterprocess,don’tforgettofill in the questions about transporttothe venuetohelp SOLEX on its mission to become acarbonneutralevent. Seeyou in at theNEC!

In this SOLEX 2024 Preview

Garden Trade News

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SMALL PRINT:All material ©Potting Shed PressLtd 2024 No partofthis publication may ereproduced in any form whatsoever, either for sale or not, without the expresspermission of the publishers. The information supplied in this publication is published in good faith and everyefforthas been made to ensure its accuracy.Potting Shed PressLtd cannot acceptresponsibility for any error or misrepresentation. All liability for loss,

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June/July 2024 19
SOLEX 2024 Preview 20-21 Exhibition plan and exhibitor list 22 SOLEX Afterparty and Awards 23 SOLEX BBQ Hero’scompetition 24 Bramblecrest for the good times 34 Exhibitor news 40 SOLEX news AdvertisersinthisIssue 18 Celtic Leisure 26 Norfolk Leisure 29 Hartmann 31 Zest 32 Woodlodge -W Garden Living 35 Outback BBQ’s 36 TomChambers 38 LeisureGrow SmashGrill 41 LOFA 42 SOLEX 2024 SOLEX 2024 Hall 5, The NEC, Birmingham Tue9am –5.30pm Wed9am –5.30pm Thur 9am –3pm @solexexhibition
@solexexhibition @solex-exhibition @solexexhibitionNEC
20 June/July2024 SOLEX 2024 Preview 300 Entrance Organisers Office Organiser Office (in the Piazza) Information Desk Emergency Exit hall 5 FLOORPLAN 2024 100 200 210218 105 110 130 140 220 225 515 520 535 625 7 622 620 715 700 710 804 805 810 410 420 415 510 310 315 320 Exhibition
June/July 2024 21 SOLEX 2024 Preview 4SO:4Seasons Outdoor UK 410 AEL Solutions 622 Amir &CoLtd –Royalcraft 520 Alexander Rose 540 Ascalon Design Ltd 320 BBQ Gourmet 700 Bizzotto 665 Bramblecrest 240 Beefeater Europe- Cabinex 800 Celtic Leisure 350 Char Broil Europe GMBH 640 Charles Taylor 300 CheekyCharlie Ovens 830 Dansons -Pit Boss 745 Daro 625 Eco Fuego 100 Extreme Lounging 315 Firepits UK 130 Firestorm Heaters 810 Firmans Direct Ltd 560 Forum Lighting Solutions Ltd 105 GardecoLimited 740 Garden FurnitureGlobal 735 Garden Impressions Outdoor UK 330 Glencrest Seatex Ltd 230 Glendale Garden &LeisureLtd 750 Hartman Outdoor Products 715 Hex Living 510 Innovators International 660 Instashade 670 Kadai Ltd 820 Leisuregrow Products Ltd 210 LifestyleGarden &Scancom 140 Maze 310 MercerLeisure 218& 220 MinsterStylish Living 840 Miriad Quest Leisure 360 Pagoda by MunroImporters Limited 245 Napoleon Grills 755 Norfolk LeisureLifestyle 415 OutbackUKLimited 355 Pacific LifestyleLimited 420 Bbqube @Percy Doughty 805 Rago UK 804 Riva Home 110 Rotospa Limited 535 SignatureLifestyle 620 Supremo Ltd 225 The Old Basket Supply Ltd 150 TomChambers Ltd 440 Traeger Grills 748 Tripod Home Ltd 200 Woodlodge -WGardenLiving 450 Zest Outdoor Living 538 The Loving Outdoor Living Zone -open from 11am -5pm Tuesday&Wednesday -11am -2pm on Thursday 150 230 240 245 538 540 665 660 640 670 740 745 748 750 755 735 800 840 830 820 440 450 560 330 350 355 360

Everyone’s invited

The SOLEX exhibition is whereit’satthis summer,showcasing all the best brands within the outdoor leisureindustry under one roof.Tocelebratesummer, SOLEX is hosting an Awards Ceremony andAfterparty on Tuesday 9Julyat6.30pm in the Kings Suite, Hilton Metropole, Birmingham NECwhich is just ahop skip and ajumpfromHall 5.

“Wehaveplanned the ultimateparty night to coincide with the UEFAEuro2024Semi-Finals. As the who’swho of the industryget together, expect the prestigious SOLEX Awards and an environment wherebusinessmeets the beautiful game,”says Gina Hinde, who has recently been promoted to become LOFA’s General Manager

Come along to the first SOLEX 24 Awards and Afterpartytocelebrate summer outdoor living.

Adding to the hype, football legend Dion Dublin will be aguest,and after your welcome drink Dion will be, offering his takeand predictions on the semi-finals and engaging in afun Q&A.Dion will then present the SOLEX Awards ahead of the kick off at 8pm. It’sset to be afantastic opportunity to relax and connect ina laid-back setting

And if football’snot your thing, no worries. Enjoygreat food and drinks, entertaining activities, and the chancetohangout and chat with both exhibitors and visitors alike.

We really hope youcan join us for this exciting event. Add your name to the guest list, it’sfree, by visiting

22 June/July 2024 SOLEX 2024 Preview

Come along to an evening of grills, chills and acooking showdown

Get readytoindulge in afantastic evening of great food and an exciting competition at SOLEX’s highly anticipated FireFood and Outdoor Living Evening.

The FireFood and Outdoor Living Evening guarantees an unforgettable experience filled with competition, great food, refreshing drinks, and lively entertainment. It’sagreat opportunity to unwind after a busy day at the showwhile connecting with industryprofessionals in arelaxed and friendly atmosphere. Gain valuable insights from experts on howtomarket and promoteBBQ brands in stores, and why not bring your colleagues and expand your network while enjoying all the industryhas to offer.?

The eveningalso hosts the BBQ Hero competition which marks atriumphantreturn forits second year on Wednesday 10 July from 6pm to 8pm. It’sorganised in partnership with BBQ magazine and takes placeinthe Loving Outdoor Living Zone.Inanod to the UEFA Euros tournament, six teams will takepartinthe Chicken Euros competition in hopes of winning the covetedBBQ Hero Trophy

But the excitement doesn’tend there. Television personality and horticulturist David Domoneywill be hosting the event alongside BBQ Magazine’sesteemed chef,farmer,and events guru Ian Jones (BEM). Together,theywill ensureeveryone has afabulous time.

Join us for athrilling cookingshowdown, cheer on your fellowcompetitors, and of course, indulge in all the mouth-watering dishes. Register nowand get yourselfonthe guest list of the FireFood and Outdoor Living Evening for a memorable experience. www.solexexhibition. m/e nts/


June/July 2024 23 SOLEX 2024 Preview
David Domoney and Ian Jones will ensureagoodtime is had by all.

To findout morevisit Phone 01285 760974 or email sales@ or visit us at SOLEX on stand 240

Get ready for good times with Bramblecrest

Product launches, partnerships and marketing campaigns arebuilding the Bramblecrest brand, ensuring garden centres continue to tempt customers with exciting ranges.

With the launch of its Good Times campaign, alicensing deal with theRoyal Horticultural Society (RHS),a finger on the pulse of innovation, and partnerships with like-minded businesses, Tim Pennell,Bramblecrest’s HeadofSales andMarketing, is certainly on a mission. His aimistopromote Bramblecrest’s extensivegarden furnitureand outdoorliving productsand be one of thesectors most recognised brands.

“Exciting times areahead forBramblecrest,” says Tim, about Good Times, its firstintegrated marketing campaign acrossall channels. “We often find things areprice driven, but we wantto promotepersonality and feeling,” he says. Now in around 300 nationwide retailers, the Good Times lookbook is astylish lifestyle magazine which customers can takehome. With beautiful, aspirational photography,recipeideas, floristry suggestions and tips to makethe most of the season, its contentalso forms the basis of social

media marketing.“Wherever we arepositioning ourselves through whatever channel, we’reusing the same look and feel, and saying ‘look at the good times youcan havewith Bramblecrest’”. Many of the images include people. “In the past, we haven’tused people much in our photography,but people sell furniture. It’s seeing people sitting around afire pit that sets the scene and really helps customers reach theirGood Times potential. Retailers havesaid it’sworking and setting us apart,”says Tim. Additionally,Bramblecrest can provide garden centres with some of the images in 3mx3m formats for display backdrops. “Seeing people just brings ever splay backdrops Seeing rything to life.” Promotion 24 June/July 2024
J /J l
Head of Sales and Marketing, TimPennell. Garden centres can displaythe Good Times lookbook in branded cardboardPOS holders TheRHS Rosemoor 2-seater sofa set.

Launches and innovation

Bramblecrest is also gearing up to launch three ranges under anew licencing agreement with the RHS.Buyerswillbeable to see, for the first time, the RHS Wisley, RHS Bridgewaterand RHS Rosemoor ranges at Bramblecrest’sshowroom this month, and at SOLEX in July.“We feel theRHS member is very much likeour target customer,soitfits really well and adds credibility to ourbrand,”says Tim.

TheRHS Bridgewateraluminiumrange includes stacking chairs in astone or black colour, while amorenatural looking, open weaveset has been chosen to carry the Rosemoorname. The RHS Wisleyrange is also aluminium but of amorecontemporary design. “We’re noticingagreater demand forcolour andseeing moregreens, so have chosen‘ash’ forWisley’ssoft furnishings and‘sage’for theframe paint colour,” says Tim. Colourful scattercushionsinfive exclusivefloral designsinspiredbythe RHS LindleyCollectionsare also being finalised.

“The RHS by Bramblecrest collection will be offered as apremium range. It’san attractiveproposition,”headds. Orders need to be confirmed by the end of July to be in garden centres from early 20 Theywill also be promoted on the Bramblecrest stand at RHS Chelsea FlowerShownext summer

SOLEX and the Bramblecrest showroom will also be the places to newZurich Mocha range to recognise towards colour innovation. “We’re definit seeing an increased demand for traditional dining sets, and alternativecolours creeping in because people want something different to the greys. Our stylish Zurich will nowalso be available in mocha.”

membrane because, he says: “People want an easy life and don’twant all of their cushions to be taken in and out everytimeitrains”.

Sustainability is also keytothe messaging as the brand’smajority of outer cushion covers aremade from 70% recycled plastic bottles, while scatter cushion fillers aremade from 100% recycled materials. “Weare moving in the right direction. We recognise whereweare, and we knowwhere we want to go,” says Tim. Environmental changes arealso being made to point of sale materials. It might only be asmall consideration but when youhave 300 garden centrestockists, POSontables arenow madefromcardboard rather than plastic. Lookingtothe future, Bramblecrest works in apartnership initiativewith Ecologi,

Moreranges arealso featuring piston adjustable-height tables that being developed by the Bramblecrest product team. These will be at SOLEX along with Bramblecrest’scushion ranges, the majority of which arenow ‘Season-proof’. Tim explains they arebacked with awater-resistant

Society. Trade ofThe

the social enterprise for real climate action. “Weplant atreefor everyset we sell,”says Tim. So far it has supported the planting of around 75,000 trees in the UK and acrossthe world.

Supporting other businesses

“Building our brand is critical to our longevity and partnerships form avital part,”says Tim. Bramblecrest is working withDormy House Hoteland Spa at Farncombe Estateinthe Cotswolds wherethe Bramblecrest Back Garden features multiple garden furniture zones fordrinking, dining,and relaxing outdoors.“Again, their customer base is similar to the RHS and ours,”says Tim. Here visitors havebeen able to enjoythe comfort of the furniture and abespokeBramble cocktail.

Bramblecrestisalso partnering with Cotswold-basedWoodchester Valley Vineyard, LaurenGilberthorpeInteriors and Cotswold Distillery, to celebrateits 10th anniversarythis year.LocaltoBramblecrest is thetownofMinchinhampton, where the company sponsors the rugbycluband golf club.“It really goesalong waytogivinga good feeling behindthe brand,”saysTim.

Putting together the jigsaw

underlicen for ranges 2025. o see the ise ashift definitely aditional are omething urich range ” are est EX ow g Bramblecre between 50 year regard businessan company Consider Bramblecre andsales. T Tim sees cu Bramblecre stockis the look pres partn Once i elevatin driving consu

estruns aprettytightship,with 50-60 employees,and just over a ar ago itestablished an employee ownership trust which has been abig success.Every employee, dlessofrole, has astake in the nd apersonal ambition forthe to succeed idering 2024’schilly and wetstart, estisrecording steady growth The marketingispaying off as customersare nowspecifying est whentheyarriveata ist.“It’s not always tangiblebut emarketing initiatives, themed ookbook, socials, exposure at estigious events, andall our nerships arelikeabig jigsaw it’s puttogether alongside ng the brand, it’s ultimately ng footfall and sales because the nsumer isrecognisingthe brand.” Promotion June/July 2024 25 ®The
No 222879/SC038262) used under licencefromRHS
RoyalHorticulturalSociety.Trade marks of TheRHS (RegisteredCharity
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p p g ,
RHS (Reg tered Charity In the RHS Wisley range, an L-shape sofaisanoption. A stylish two-seater set in the RHS Bridgewater aluminium range TheZurich Mocha range offersa fresh colour palette.

Outdoor living at its best

Hall 5atBirmingham’s NEC is the place to go for SOLEX 2024 to keep abreast of new ideas, innovation and trends for this year and 2025. GTNbringsyou thefreshest furnitureranges, bbq’s and accessories so you can makethe best of your SOLEX visit.

Timelesswrought iron classics from Ascalon

Looking forwardfromabusy 2024 season, AscalonDesign is excited to be participating in theupcoming SOLEXexhibition with its distinctivecollections of wrought-irongarden furniture and structures.SOLEX 2024 provides theideal platform for Ascalon Design to show a largecross-section of productsand showcase its commitment to inspiring designs atcompetitive pricepoints. Featuringa timeless aestheticat prices designed for today's market, Ascalon's exquisite range is perfect to help your customers createabeautiful and inviting outdoor space. Visitors canexpect to seeastunning selection of newarchesand tunnels, alongside exciting updates to furnitureranges,and amarket-leading collectionofdecorativepieces including stakes, trellises and garden mirrors Stand 320

DiscoverCharlie. Pure outdoor cooking pleasure

The Charlie Oven is the oventhat does it all -BBQ grill, smoker, charcoal ovenand pizza oven. Agame-changing innovation in outdoor cooking, therange has been inspired by charcoal ovens used by professional chefs. It lets youcook incredible-tasting food, in an incredibly fuel-efficient way that’seffortlesstouse, all year round, day in, day out. Hand-built in Britain and built to last.

Stand 830

BBQ Gourmet is full of American flavours

BBQGourmet is the UK’s leading importer of American BBQ rubs, sauces, brines and injections. We supply all the famous brands youknowand love from television’sfamous Pitmasters series competition winners and award-winning BBQ Joints. Including: Meat Church, Killer Hogs, Heath Riles, Sucklebusters, Whiskey Bent,Lanes, Texas Pepper Jelly, Plowboys, Blues Hog,MeatMitch, RufusTeague, Kosmo Q, 2Gringos andSlap Ya Mama.

Stand 700

Championing Italian aesthetics the Bizzottoway

Bizzotto, European innovator in outdoor lifestyle since1946,presents an ever evolving and expanding outdoor furnitureand accessories collection of over1000pieces. Championing Italian aesthetics in the outdoor living market, Bizzotto’scollection presents exceptional dining sets, expertly engineered parasols, luxurious lounge sets, relaxing sunloungers and stylish outdoor carpets. Its extensivecollection is presented acrossthree price tiers, Homemotion, BizzottoSignatureand Yestofulfil Mr Bizzotto’s core principle of ‘creating abeautiful and original home for everyone’. Bizzottoisalways excited to hear from independent businesses. If you'reinterested in viewing the 2025 collection, please come and say hello at SOLEX or book an appointment at our showrooms.

Stand 665

28 June/July 2024 SOLEX Exhibitor News


1 2 3 4 5
Purchase Hartman garden furniture from approved stockist. Register product for Extended 5 Year Warranty Enjoy 5-10 years
relaxation with their Hartman product Request
to buy a new set
approved stockist Arrange
product directly from the consumer to be responsibly recycled by Hartman UK Howitworksforyourcustomers nearer tonature
an R R Voucher
from an
collection of old Hartman
For more infomation book an appointment at our showroom 17th -28th June, or visit us at SOLEX
Hartman launch it’s Return Recycle initiative with the commitment of encompassing the whole life cycle of the products. We are dedicated to help the consumer maximise their length of ownership and levels of enjoyment of our products. When the time comes, we pledge to help them dispose of old products responsibly and sustainably The innovative 360° product lifecycle scheme is a defining moment in our overarching Nearer to Nature sustainability strategy


outdoorsfor longer with Celtic Leisure’sSaturn Pergola

Aheavy-duty,4-season ready,rustfree, fully aluminium open close roof pergola, the Saturn Pergola allows customers to embracetheir dream outdoor lifestyle. Best in classand available in multiple sizes.

Stand 350

Eco Fuego firepits take the sector by storm

Thereare millions of gardens in the UK and globally that until nowhavenot had the space or permissions to useafire pit. All that has now changed with the award-winning Eco Fuego firepit. The world’smost eco-friendly firepit, it produces 90% lessCO2 emissions than a standardwood firepit, is moreconvenient to use and three times lessexpensivetorun. It’stakingthe firepit segment by storm as it replaces traditional wood fuel withavegetable waxrefill thatproduces aseriously hot, consistent flame that lights and extinguishes in seconds. It’szeropresenceofwood smoke, ash or burning embers also makes it suitable for any garden, townpatio or outdoor event. Stocked by morethan 100 UK garden centres, it is distributed in Australia, Canada, France and Ireland whereretailers areexcited by the repeat refill businessand additional upsells from frequently returning customers.

Stand 100

Charles Taylor brings its full range and showoffers

Charles Taylor,the UKsleading supplier and manufacturer of outdoor woodenproducts which has established astrong footprint within the industry, will be showcasing itsfullrange at SOLEX. “2024has been another tremendousyear with Charles Taylorleading itscompetitors with atimely delivery servicewhich has helpedwith continuedgrowth, says RichardBall, Director “Wefeelit’simportanttoshowcase at SOLEX and supportthe LOFA organisation.”The team is lookingforward to meetingcustomers old and newand presenting arange of showoffers.

Stand 300

Dansons has outdoor cooking covered

Dansons strives to be disruptiveinthe barbecue market as aleading manufacturer of value-engineered, technologically innovativeproducts under its Pit Boss® and Louisiana Grills® brands. This includes wood pellet, gas, charcoal, and combination-fuelled grills, barbecues, smokers, and portable grills. Within those brands arefull lines of griddles, pellet fuel, cookingaccessories, and spices available in 35 countries worldwide (and growing) through multiple leading retailers, garden centres and specialist retailers.

Stand 745

30 June/July 2024 SOLEX Exhibitor News

Woodlodgecelebratessuccessfuldeliveries ofWGardenLivingFurnitureRange

Woodlodge’slaunch of its WGardenLiving range has revitalised the leisuremarket with unique offerings, hitting appealing retail prices for maximum sell through. The collection, featuring traditional weaves, rattan, aluminium, and modern aesthetics, was an immediate success at SOLEX, with the first orders placed within an hour of the show’sopening.

At launch, the Panama range gained most traction in terms of orders, whilst the premium weave Antigua also shone due to its quality,style and comfort, featuring deeper and softer cushions.

Woodlodge have had great

feedback from our customers:

“When Idiscovered the Antigua range from W Garden Living, Iwas instantly impressed. Available in 3 colour options, (with mix and match variances), asolid variety of best-selling skus, along with the quality of the weave (style, textureand the colour blend) it looked great. What put the icing on the cake was the price! Having been buying weave furniture for several years, Iwould say it was by far the best value premium looking range Ihad seen, which makes it an easy sell to the consumer!” Graham Green, Brampton Plants

“The new range of WGarden

Living furnitureisexactly what we have been looking for Garden furnituredesignedwith attention to detail, great quality and fantastic prices.” Kate Daniels, PacificNurseries

The WGardenLiving brand is focused on corevalues that leverage offthe Woodlodge service with merchandising support, in-storePOS and afocus on garden centres never selling to online only furnitureretailers. WGarden Living is focused on finding retail solutions for customers, with pricing, merchandising and packaging that work well within agarden centre. Stuart Whalley,appointed

Head of Product last year, has significantly contributed to the success of WGarden Living. Stuart comes to family-owned Woodlodge with morethan25years’ experience in garden retail Michael Wooldridge commented, ‘Weare delighted that Stuart has joined our team and equally excited with the launch of WGarden Living. Stuart has been agreat addition to the team, filling a gap in the business to help us view products from aretailer’s perspective.”

Woodlodge as well as many other suppliers have faced challenges this year due to the

RedSea. They have supported customers and absorbed costs not imposing any shipping surcharges, emphasising their commitment to the importance of maintaining the right retail price to maximise sales.

To furtherbolster Woodlodge’sWGarden Living service and after-sales support, Sophie Liebthal has joined the team, bringing her knowledge and expertise to the field.

The 2025 collection promises many exciting developments with a

significant increase in the range which will be unveiled at the new 20,000 sqft showroom at TetburyHQ, opening on Monday 17th June. The showroom will showcase WGarden Living outdoor furnitureand many new and exciting products that have been in development, as well as existing bestsellers.

To book appointments for the showroom or SOLEX, please contact your local sales representative or e-mail showroom@

BRANDNEWSHOWROOM OPENINGSUMMER2024 17thJune-4thJuly&15thJulyOnwards VisitusatSolex:stand450

Visit Hartman for 16 newranges and agame of shuffleboard

With16new ranges, Hartman is coming to SOLEXwithanimpressivecollection overhaul. Proudofits 2025 Collectionwhich continues product development momentum from the very popular Eden range and Crucible,the new collectionintroducesPavilion, anew shuffleboard multi-use gamestable,sister to theCruciblePool Table. Therewillbeanon-stand shuffleboard competitiononPavilion forthose of youwith acompetitivestreak.Hartmanwillalsolaunch its ultracomfortableCloudCushion®ranges which youwillnot wantto getupfrom.Allranges fromthe 2025 collection come with afive-year extended warranty andare eligiblefor Hartman’s exciting newindustrypioneering 360°Set-Cycle scheme Return.Recycle.which forms partofits Nearer to Naturesustainability strategy Stand 715

Style, comfortand quality from Mazenew collections

Since2009, Mazehas been dedicated to delivering outdoor relaxation.Its unique approach ensures it provides exceptional products and services tailored to customers' needs. As Mazelooks forward to an exciting year ahead, it is thrilled to introducenew outdoor collections for 2025.Meticulouslycurated to deliver style, comfort, and quality,thisdiverse range offers afantastic opportunity for lifestyle retailers looking to elevatetheir outdoor categorysales and profits. Pull up achair and visit us at SOLEX to explore the range and discoverwhy Mazeisa trustedpartner in the furnitureindustry. Additionally,visit its newtrade showroom in Haverhill to experience innovative products and retail concepts for 2025 Stand 310

Experiencemeets innovation at Firmans Direct Ltd

As athriving family-run businessand a dynamic force in the outdoor furniture sector for morethan 40 years, Firmans Direct has solidified its position as aleading supplier,catering to distributors acrossthe marketsofthe UK, Europe, and the USA. Its commitment to excellenceisreflected in its extensiverange of furniture, encompassing both timelessclassics and cutting-edge designs. Whether youseek the allureof traditional Rattan dining sets, the comfort of cosy corner sofa sets, or the sleekness of modern aluminium seating solutions, Firmans Direct has it all. 2024 marks anew chapter brimming with excitement and innovation as boundaries arepushed and outdoor furnitureredefined Stand 560

34 June/July 2024 SOLEX Exhibitor News

Stand Number 355

Outback® will launch anew range of high-end Outdoor Kitchens, Build-In BBQ’s, Dual Fuel,Portable Camping Grills plus afull range forged handle BBQ tool at Solex2024.

Anewly designed Dual-Fuel 3Burner including side burner and three new storage drawers adds to the existing Dual Fuel selection.

Elite modular Outdoor Kitchen, Sear burner, three drawers, four burner and responce to market demand and ongoing

Adding to the highly successful Signaturerange Outback® include two additional models. The new Signature Elite modular Outdoor Kitchen, including Sear burner,three drawers, four burner grill and fridge. In responce to marketdemand and ongoing growth in creating personal outdoor cooking space Outback® introduces the Signaturefour burner 304 stainless steel Build-In BBQ.

Threenew coloursare added to the Comet charcoal kettlerange, red, blue and green. The new fully forged range of BBQ tools, camping stove and BBQ Hostess trolley completes the new 2025 line up!

Premium and British made for quality cooking from Firepits UK Firepits UK designs and manufactures firepits, outdoor kitchens, pizza ovens, asado grills and accessories in its Monmouthshireworkshop from high quality British steel. The premium grade steel and exacting construction methods result inthe finest quality firepits available. Many of the firepits areideal for cooking over, with unique features such as the Swing Arm BBQ Rack. Firepits UK also sells an extensive range of clevercooking accessories to kit out even the most ambitious outdoor chefs and area favourite with seriouscooks such as TomKerridge and James Martin. Made from premium grade steel, the Firepits UK range is designed to withstand all weathers providing garden enjoyment all year round. Stand 130

Newpizza ovenjoins Norfolk Leisureoffer JoinNorfolkLeisure at SOLEX 2024to exploreits latest innovativeproducts. Experiencethe brand-newOoniKoda Max 2, featuring an impressive24-inch cooking area.Witnessthis amazingoveninaction andsavourdeliciouscreations prepared by Norfolk Leisure’stalented chef, Richard. Alongside tastydelights, explore awiderange of newproductsfromLife OutdoorLiving, Royce,Keter,and the Norfolk Collection.Don’tmissthe chance to see, taste, and discoverthe futureof outdoorliving Stand 415

Following the successful launch of TomChambers lifestyle,we have extended existing ranges of furniturewith wonderful and innovativeproducts all createdtofitseamlessly intoany garden space, patio or garden room. Collections featureelegant, wovendesigns including premium ‘Twist’ weave, asuper strong weavewith averynatural look and feel, we have also added newcolours to the ranges, all in neutral tones of browns and greysto complement anysetting. Throughout the newcollections thereare extradesign accents such as sustainable timber,faux concretetops and stunning boucle fabrics.

Come and see us Stand 440 at SOLEX 2025, July 9th–11th

36 June/July 2024 SOLEX Exhibitor News

TomChambersbrings innovation to any garden space

Following the successful launch of Tom Chambers lifestyle, it has extended existing ranges of furniturewith wonderfuland innovativeproducts all created to fit seamlessly intoany garden space, patio or garden room.Collections featureelegant, wovendesigns includingpremium ‘Twist’ weave, asuper strong weavewith avery natural look and feel. Newcolours have also been added to TomChambers ranges in neutral tonesofbrowns and greysto complement any setting.Throughout the newcollections thereare extradesign accents such as sustainable timber,faux concretetops and stunning boucle fabrics.

Stand 440

Miriad Products brings the SkyPod to SOLEX

Apowerhouse dedicated to retailersuccess has been created by merging the extensiveproduct knowledge and experienceofQuest Leisurewith the industry-leading and businessfocus of Miriad Products. It’senhanced group offerings and improvedservice combined with aperfect blend of quality, service, and innovation has been designed to streamline and grow your business.Latest innovations include the brand-newQuest Elite3DPro furniturerange and exciting SkyPod roof tent product line which is newthis year andnever seen beforeatSOLEX.

Stand 36

Parasol perfection from Glatz Glatzisa Swissfamily company with morethan 125 yearsofexperience. As its exclusiveUKpartner,AEL is chosen and trusted by discerning customers to offer the mostcomprehensive and innovative choiceofparasols on the market. Our network of retailershas been fully trained at our purpose-built training centreand showroom in Reading,gaining adeep understanding of Glatzparasols from top to bottom. With this extensiveproduct knowledge and the value of howSwiss technology is applied by Glatz, your customers will receiveexpertadviceon choosing the correct parasol for their home and garden.

Stand 622

Furnitureand baskets galore from tobs

The Old Basket Supply Ltd(tobs)willbe showing its successful, design-registered range of garden furnitureand additions to itsquality rattan baskets. These include huge baskets for storing logs or toys, planting baskets for indoors or outside, linen and stair baskets.

Stand 150

June/July 2024 37 SOLEX Exhibitor News

Eleganceand style the Supremo way

Supremo is the essenceofstyle, redefining outdoor luxuryfurniture exclusively for trade buyers. By conceptualising newdesigns that bring detail and function to life, Supremo products arecarefully crafted from the finestmaterials to ensuretheyare both beautiful and high quality.Enhancing the consumer’s spacewith groundbreaking and elegant designs, Supremo offers an extensiveproduct rangeto allow its partners to cherry-picktheir collections and cater to all budgets and styles. From dining sets to loungers, pergolas, and sunshades, Supremo has everything needed to create the perfect outdoor space. Forthe 2024-2025 season, Supremo will continue its ongoing charitable supportbydonating £10.00 per set sold on apurposely designed garden set to the Greenfingers Charity Stand 225

Zest provides nature-inspired outdoor entertaining Timber outdoor leisurespecialist, Zest is majoring on a‘cook, eat, relax’product collection to provide anature-inspired outdoor room for entertaining.Products include the TerrazaOutdoor Kitchen Range with units that can be purchased individually,orasa set comprising two doubles with stainlesssteel countertops, plus acorner unit, and optional side table. The Garden Pizza Oven Tablehas acentral tabletop for the pizza oven, fold up sides for preparation or serving,and shelves for drinks. The Garden Bar &Two Stool Set has doors that supportthe counter. It’sside panelcontains shelving,and the stools can be stored within. Made from sustainable slow-grownsoftwood from PEFCcertified (PEFC/16-37-1490) forests, merchandised and promoted in national media.

Stand 538

NewLifestyleGarden® concept for urban living

LifestyleGarden® is gearing up for its busiest SOLEX yet, showcasing groundbreaking material innovations and responsible furnituresolutions. While many details remain secret, exciting teasershave been revealed. LifestyleGarden® will launch a newconcept catering to the growing trend of compact living,drivenbyurbanisation, rising house prices, and abooming rental market. This conceptfeatures stylish, responsibly manufactured products for smaller outdoor spaces, creating newsales opportunities for retailers. Thebrand, known for its material advancements, will also introducea newgeneration of wicker and achair made from repurposed plastic.Visitors will also learn about LifestyleGarden®'s ongoing partnerships with the Eden Projectand Plastic Bank. Stand 140

June/July 2024 39 SOLEX Exhibitor News

Abrighter shade of green

Gina Hinde, Event Director for SOLEX, tells GTNabout the steps to transform SOLEX into acarbonneutral event.

In2022, we took abold decision and started, on what we knewwould be adifficult challenge,tomakeSOLEX acarbonneutral event.We were determined to makeithappen, soincollaboration with Planet Markand its guidelines,wewereabletomeasureour carbon footprint. We realised data gatheringwas keyto achieving ourgoal, so we beganbyaskingmodes of transport forall visitors whentheyregistered. Although the firstyearwas abit of achallenge, with someattendees neglecting to include their detailsor postcode, we were delighted that last year,nearly everyone got on board. We also measuredthe electricity,gas,water,waste,and courierfreightusage.

We were thrilledtosee our travel carbonfootprint dropped from 97.9 to 95.5,thankstothe efforts ofour exhibitors, and visitors alike. While ourwaste emissionsstayed thesame and our water usage went up slightly, our courierfreight dropped significantlyfrom20.3to17.5.

Theresult? Atotal scoreof19out of 20,which we’reextremely proudof.

We’regratefultoall exhibitors and visitors who attended SOLEX and helped us to monitor our carbon footprint. We couldn’t have achieved this without youand want to say ABIG THANK YOU to everyone,you’ve made arealdifference So,when youregister forSOLEX 24,please take an extra minutetokey in your postcode or let us knowhow you’re travelling to theshow.

Toptips from Planet Mark

• We encourage visitor to travel by train.The NEChas its very owntrain stationthat drops youright in thecentreofthe venue.

• If you’re comingbycar,why not car share withcolleagues?

• Consider using transport routeoptimisationsoftware to findthe most efficient routes and reduce mileage

• Whenloading vehicles, reduceempty truck space and optimise product density

Newlook website

As partofour SOLEX 2024 makeover, we'vecompletely redesigned our website to embody the vibrant and summery atmosphereofthe event. The user-friendly layout ensures aseamlessbrowsing experience, providing easy access to all the information youneedabout SOLEX.

Newexhibitor page

This revamped section will serve as a comprehensivehub of information for each visitor.Asthe clock starts ticking down towards SOLEX this newA-Z listingwill start to reveal allyou needtoknowabout our exhibitors, and their innovativenew products forthe 2025 season.

Register today

To streamline the SOLEX experience, we have updated our registration process. Simply navigatetothe dedicated 'Registration' page and secureyour placeat this year's SOLEX with just afew clicks.Log on today to familiarise yourself with the exhibitor list, plan your itinerary, stay updated with news, and soak in the atmosphereofprevious events through our gallery.

40 June/July 2024 SOLEX 2024 Preview
Discover the UK’s ultimate authority on luxury outdoorliving Garden Furniture|Barbecues |Shading |Outdoor Living Accessories |Garden Decoration |Garden LeisureBuildings |OutdoorHeating |Outdoor Health Outdoor Entertaining Sour ce: Fir epits UK
Summer is in the air Thebest outdoor living trade eventinthe UK Garden Furniture|Barbecues |Shading |Outdoor Living Accessories |Garden Decoration Garden LeisureBuildings |Outdoor Heating|Outdoor Health |Outdoor Entertainment TRADE EVENT 9-11July 2024 NEC, Birmingham Sour ce :4S ea s on s O u td oo r UK Limited

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