3 minute read
A Greenfingers greeting from Woodmansterne
A Gree n f i n g e r s g re e t i n g f ro m
Woo d m a n s t e r n e
A s a third-generation business, Woodmansterne understands the importance of family. It ’s fitting then that its latest range benefits the Greenfingers Charity which creates gardens in children’s hospices giving those receiving care and their families precious memories of time spent together in beautiful outdoor surroundings.
Buying, giving and sending greetings cards continues to result in a strong market estimated, in the UK, to be worth £1.54bn in 2021, a rise from £1.37bn in 2020, and continues to attract footfall in garden centres. The upward trajectory of sales recorded by GTN Bestsellers Epos data shows that garden retailers are enjoying a larger share of this expanding market with volume sales up 50% in the first half of 2021 and that increased sales volume being maintained during 2022. During Christmas, while many high street retailers are squeezing their selection in favour of festive greetings, garden centres cement their important place in the market by continuing to offer a full range of everyday cards. Christmas cards are an addition to the range rather than an alternative.
Supporting Greenfingers
The choice of everyday cards has been further extended this year with the introduction of a new selection of garden-inspired cards from Woodmansterne, the leading supplier of premium greeting cards to independent retailers. Having chosen the Greenfingers Charity as its new Platinum Partner, Woodmansterne is helping fund, through the sales of these cards plus other special events, magical and inspiring gardens for children and families who spend time in hospices across the UK.
Launched at Glee this year, the new cards feature floral imagery, garden scenes and endearing animals to portray the beauty of nature and importance of connecting with outdoor spaces. In garden centres, Greenfingers Charity cards can be merchandised in a Woodmansterne spinner with space for 48 designs. The selection can be complimented with cards from other hand-picked Woodmansterne best- selling ranges such as Emma Bridgewater and the National Trust which appeal to a garden centre audience.
gardentradenews.co.uk
G AR D E N C E N T R E G R E E T I N G C AR D S A L E S
Volume Growth Jan-June 2019-2022
20 19 2020 202 1 2022
Teams from Woodmansterne and Greenfingers got together at Glee earlier this year to launch Woodmansterne’s Greenfingers Charity range of cards.
Eco credentials the ‘greenest’ cards around!
Like all Woodmansterne cards, the new Greenfingers Charity card range is made using sustainable materials and practices wherever possible.
All cards are printed by Woodmansterne in Croxley, Hertfordshire
They are printed with vegetable inks on paper from FSC sustainable forests
The beautiful envelope paper is made from 100% recycled post-consumer waste
Cards are packed with a simple Smart Seal that saves up to half a million pieces of throw-away plastic being sent to landfill every week
UK manufacturing and distribution keeps Woodmansterne’s carbon footprint low
Woodmansterne’s Kate Leach and Mark Timlett helped raised £3000 on Garden Re-Leaf day in March. Seen here with GTN’s Alan Burdon they were part of the 69 strong team taking part in the 10-100 mile Garden Re-Leaf Sponsored Walk & Cycle.
Working with Woodmansterne
Woodmansterne is a third-generation family business supplying premium greeting cards to leading independent retailers, all designed and manufactured in the UK. It works with the very best of British talent including the National Trust, Quentin Blake, RSPB and Emma Bridgewater.
To explore how you can grow your business by stocking their new spinner and supporting the Greenfingers Charity, please get in touch 01923 200 600 or email sales@woodmanterne.co.uk.
